This article examines the subject of persuasion in technical and professional communications (TPC) with a specific focus on proposals in U.S. Government contracting. It demonstrates a fundamental disconnect between the intent of proposals, which is to persuade, and the rhetorical traditions and professional boundaries of technical writers. The analysis draws on the existing rhetorical- and genre-based TPC literature and borrows from theory in other disciplines—management, organizational theory, sociology, and psychology among others. To advance the scholarship on proposals, this analysis is framed within the overall context of a structural analogy to U.S. military Information Operations (IO). Through use of analogy, it is suggested that the IO community's approach to the concepts of “influence,” “narrative,” “target audience,” and “unity of effort” may offer useful insight for State and Federal contractors to consider in their efforts to write persuasive proposals. This analysis is then used to develop a research agenda for the study of proposals. Areas for future research include the science of persuasion and the use of narrative as it relates to proposals, improved rigor in the use of target audience research, and organizational constructs to improve collaborative writing in proposals.

This article analyzes the speeches of two U.S. politicians—President Donald Trump and President Joe Biden—to present how they make their arguments about climate change using various frames. While frames are rhetorical acts, they are also a form of persuasion. In particular, the author demonstrates how Trump foregrounded negative frames with fear-inducing elements. He presented job losses and economic harm as consequences of joining the Paris Climate Accord, putting him on the defensive. In contrast, Biden utilized positive frames to strengthen his arguments and aligned more closely with the environmental justice framework. Inspired by the rhetoric of the framing strategies employed by these two speakers, the study suggests that technical communicators should focus on using language that constructs new frames to enhance the success of their argumentations.

This article describes a graduate seminar on Content Strategy taught in the Fall of 2020 during the height of the COVID pandemic. Students worked totally online with a real client to develop a content strategy plan. This class was noteworthy because, unlike most classes that end up designing a logo, identity package, and look-n-feel approach to content strategy, this course ended up focusing on the much-overlooked emphasis on governance in an already well-established content strategy plan. Students conducted a persona research study (using Redish's approach) and built a UX journey map (using Kalbach's approach). They conducted a content audit (using Halverson's approach) and then used the data to determine what problems in content development really needed to be solved. These analyses showed that the client's principal needs actually dealt with governance issues rather than logos, branding, and content, so students researched and recommended suitable governance systems (primarily following Welchman's approach). Finally, they produced templates, sample content, and a content development plan for PCLS based on the new governance model provided.

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

Rhetorical theory has frequently relied on metaphors of place and positioning as heuristics to build better arguments. This article utilizes one such metaphor, that of stasis theory, as a method by which we might change the terrain of the conversation surrounding the climate crisis. As an example, the author does a rhetorical analysis of a recent agricultural report from the Indiana Climate Change Impacts Assessment and finds that, rather than using traditional questions of conjecture and quality, the authors of the report focus on questions of procedure and definition to reframe the discussion surrounding the climate crisis. Drawing from the rhetoric in this report, the author suggests that technical communicators might similarly produce more fruitful conversations around the climate crisis if they focus on what to do (procedure) and redefining the crisis as a local issue (definition).

Oral presentations are a common genre in technical and business communication courses. While it is important for students to develop a professional ethos when presenting information, in this article I argue that textbooks’ discussion of professional dress and voice privilege cisgendered bodies and erase the differences and bodily experiences that transgendered individuals face. This may cause dissonance in trans students who may come to believe that they must choose between their genders and being professional.

The release of genetically modified mosquitoes in the Florida Keys is part of a public health initiative to limit the spread of infectious disease. The local debate over this proposed action provides a current case study of a public, scientific controversy in which citizens and officials disagree about what is best for the community. The case study challenges technical writing students to consider complex cultural circuits, or networks, that comprise a specific controversy. The students analyze the rhetorical situation, create new content that contributes to the ongoing discussion, and learn about audience through usability testing their multimodal projects.

This essay expands Perelman and Olbrechts-Tyteca’s concept of argumentation by model to bring more attention to the persuasive effects of using the self as a model. To illuminate this technique, I analyze the personal narratives of popular health coaches, who are championing a holistic health movement toward what I refer to as “do-it-yourself healthcare.” This case involves arguments regarding the efficacy of methods in evidence-based medicine and “alternative” or holistic health, as popular health coaches predicate their ability to heal themselves and others on abandoning traditional medicine. In brief, the purpose of this article is twofold: first, to characterize the rhetoric of the movement toward alternative or holistic health, and, second, to extend Perelman and Olbrechts-Tyteca’s concept of argumentation by model and address the implications of this expansion.

This article combines an adaptation of the Toulmin model of argument with a framework designed to analyze assertions of technology-related expertise in order to examine how expert witnesses fulfill the legal requirements for explaining the methodology underlying their testimony within the combative and sometimes prejudicial conditions of the courtroom environment. Its findings support previous claims about contributions technical communication scholars can make to the legal field.

A quantitative research study collects numerical data that must be analyzed to help draw the study’s conclusions. Teaching quantitative data analysis is not teaching number crunching, but teaching a way of critical thinking for how to analyze the data. The goal of data analysis is to reveal the underlying patterns, trends, and relationships of a study’s contextual situation. Learning data analysis is not learning how to use statistical tests to crunch numbers but is, instead, how to use those statistical tests as a tool to draw valid conclusions from the data. Three major pedagogical goals that must be taught as part of learning quantitative data analysis are the following: (a) determining what questions to ask during all phases of a data analysis, (b) recognizing how to judge the relevance of potential questions, and (c) deciding how to understand the deep-level relationships within the data.

In a society in which expertise becomes increasingly specialized, we need to understand how to manage gaps in knowledge between experts in various fields and between experts and the public in general. That need is especially great in the public sphere, where technical understanding and lived experience do not always align. This study attempts to model the process by which discipline-specific topoi filter into common knowledge and general topoi are acknowledged by experts. It first addresses the issue of expertise in complex rhetorical places, then employs Michel Meyer's reinterpretation of ethos, pathos, and logos to show how experts and non-experts in such places negotiate rhetorical relationships. The study then explores the social and rhetorical mechanisms by which ideas become commonplaces, building on the established theory of symbolic convergence. Finally, the study demonstrates proof in principle with a brief analysis of one topos in the Reports of the Immigration Commission (1911).

Nowadays there is a huge volume of financial information available on the web. There is also considerable debate about the impact, if any, that this information has on share prices and overall market sentiment. Fundamental and technical analysts believe that there is some value in financial information and that it can be exploited for predictive purposes. This article provides a commentary on various studies that involved the analysis of financial content for various goals using various methods. This article includes a discussion of their main findings and recurrent themes and concludes with some possible future directions for research.

The Minnesota Sex Offender Program (MSOP) offers treatment to sex offenders civilly confined after they complete their prison sentences. In this article, we enhance the notion of kairos in rhetorical situations with the perceptions of risk and the sociological concept of moral panic by tracing three kairotic moments involving MSOP: the 1992 Dennis Linehan civil commitment case; the 2003 murder of college student Dru Sjodin; and the 2012 provisional discharge of Clarence Opheim. We examine the political, public, and media response to these events and provide the results of 21 interviews with stakeholders. In doing so, we hope to illustrate how moral panic and risk perception can so influence what seems the right choice at the right time that stakeholders may get caught in what we call kairotic cycles, where solutions to a problem are stymied by competing perceptions and by entrenched positions that reoccur over time and without resolution.

Large institutions, like hospitals and juvenile mental health facilities, are often places where members from several different professions come to interact and negotiate ideological differences. This study explores the authorial identities of some of these members in the electronic charts of a large juvenile mental health facility. These charts portray their authors' ethos as that which is fluid and variable, craftily moving between the neutral observer status of scientific rhetoric and the expert blame-shifter of social work rhetoric. I argue that these multi-disciplinary identities are best understood when using a rhetorical frame of métis, a rarely studied rhetorical strategy.

Stalin's government received information about the political and economic situation in the countryside through the reports prepared by the security service VChK-OGPU-NKVD. This article reveals that these reports ( svodkas in Russian) strain to rhetorically construct a social classification of the peasantry by dividing it into the kulaks (wealthy peasants hostile to Soviet power), the bednyaks (poor peasants supporting Soviet power), and the serednyaks (peasants of average means with uncertain attitudes to the regime). The svodkas persuaded their audience—the secret police and the governments—of the reality of this tripartite classification. This persuasion derived from their massiveness, secretiveness, and mixture of ideological and technical language. Since these conditions inhere in modern governmental, technical, and scientific discourse, the writers for these fields should be aware that when they engage in constructing order through classification, they face temptations of what Kenneth Burke calls rhetoric of hierarchy with its scapegoat principle.

This study traces Renaissance and post-Renaissance technical writers' use of classical rhetoric in English instruction manuals on the sport of falconry. A study of the period's five prominent falconry manuals written by four authors—George Turberville, Simon Latham, Edmund Bert, and Richard Blome—reveals these technical writers' conscious use of classical rhetoric as an important technique to persuade readers to accept these authors' authority and trust the information they were disseminating. These manuals employed several classical rhetorical techniques: invention by using ethos and several classical topics, classical arrangement, the plain style, and adaptation of the orator's duties. The explanation for this classical influence rests in the authors' own knowledge of classical rhetoric derived from sources such as Thomas Wilson, as well as the sources from whom these authors obtained their knowledge of falconry. The article ends by suggesting the origins through which these classical rhetorical techniques influenced the writing of the manuals.

This study examines the controversy over alleged cannibalism in the prehistoric American Southwest as it played out in scholarly journals. It also examines the lessons those controversies provide technical communication. Data painstakingly collected from human remains at ancestral Pueblo sites have been interpreted as representing cannibalism and, alternatively, as indicating witchcraft, mutilation of the dead, and warfare. Three focal points of this study are the circular process of developing criteria for analysis in archaeology, the role of analogy in building hypotheses, and the role of gestalt in interpretation of the findings. This study also looks at the ways narratives contribute to knowledge building.

This article analyzes the impact of the design of the Medicare handbook and website on individuals' ability to make effective decisions about prescription drug coverage. The article summarizes Medicare Part D, discusses the characteristics of potential enrollees, and provides an overview of document-based decision making. It uses a rhetorical framework to evaluate the Medicare documents as decision-making tools, arguing that design flaws hinder users'understanding, discourage them from taking appropriate action, and negatively shape perceptions of ethos. The article concludes by discussing implications for functional documents more generally, underscoring the importance of a design cycle that is both user-centered and performance-centered.

Steven Katz's “The Ethic of Expediency” has become a reference point for discussions of ethics since its 1992 publication. Previously, this author assessed Katz's rhetorical analysis of Nazi technical communication against current research on the Holocaust and noted that scholarship suggests ideology rather than technological expediency as its motivating force. Yet implicit in the author's critique are two remaining questions, namely: What other rhetorical interpretations may be possible of the SS technical memo analyzed by Katz? And is Katz, who makes broad generalizations about Western rhetoric based on a single document, supported by examples of other Nazi technical communications? This article explores alternate interpretations of the SS memo suggested by the arguments of Rivers and Moore; presents the author's view that the Katz thesis decontextualizes the memo and that historical context argues for a primarily ideological ethos; and reviews sources for English translations of other Nazi documents.

While scholars have begun to write a history of reports and instructions, little scholarship exists on the history of proposals. To fill this gap, I analyze proposals written by Dorothy Wordsworth and Anne Macvicar Grant, ca. 1800. My analysis uses contemporary rhetorical theory to determine how they structured their writing and incorporated rhetorical appeals to achieve their goals. My findings show that their texts should be placed on a continuum of the history and development of the proposal genre. Further findings suggest that their use of contemporary rhetorical theories authorized Wordsworth's and Grant's discourse to successfully affect change.

Since 1992, Steven Katz's “The Ethic of Expediency” on the rhetoric of technical communication during the Holocaust has become a reference point for discussions of ethics. But how does his thesis compare to current understandings of the Holocaust? As this article describes, Katz was in step with the trend two decades ago to universalize the lessons of the genocide but his thesis presents key problems for Holocaust scholars today. Against his assertion that pure technological expediency was the ethos of Nazi Germany, current scholarship emphasizes the role of ideology. Does that invalidate his thesis? Katz's analysis of rhetoric and his universalizing application to the Holocaust are two claims that may be considered separately. Yet even if one does not agree that “expediency” is inherent in Western rhetoric, Katz has raised awareness that phronesis is socially constructed so that rhetoric can be unethically employed. Thus, rather than remain an uncritically accepted heuristic for technical communicators, “The Ethic of Expediency” can be a starting point for ongoing exploration into the ethical and rhetorical dimensions of the genre.

Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters—modern perversions of ars dictaminis (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the PSE. These appeals were established first by conducting generative rhetorical analysis, then by volunteer coding, on 170 e-mails collected over a 12-month period. After defining these categories, I show how these letters are excellent twenty-first century teaching tools for pathos-based argumentation, logical appeals, the creation of ethos, and kairos in the development of perceived exigency.

Current scholarship tells us that skills in teaming are essential for students and practitioners of professional communication. Writers must be able to cooperate with subject-matter experts and team members to make effective decisions and complete projects. Scholarship also suggests that rapid changes in technology and changes in teaming processes challenge workplace communication and cooperation. Professional writers must be able to use complex software for projects that are often completed by multidisciplinary teams working remotely. Moreover, as technical writers shift from content developers to project managers, our responsibilities now include user-advocacy and supervision, further invigorating the need for successful communication. This article offers a different vision of an ancient heuristic—stasis theory—as a solution for the teaming challenges facing today's professional writers. Stasis theory, used as a generative heuristic rather than an eristic weapon, can help foster teaming and effective decision making in contemporary pedagogical and workplace contexts.

Pedagogical and scholarly representations of collaborative writing and knowledge construction in technical communication have traditionally recognized consensus as the logical outcome of collaborative work, even as scholars and teachers have acknowledged the value of conflict and “dissensus” in the process of collaborative knowledge building. However, the conflict-laden work product of a Denver task force charged with recommending changes to the city police department's use-of-force policy and proposing a process for police oversight retains the collaborative group's dissensus and in doing so, illustrates an alternative method of collaborative reporting that challenges convention. Such an approach demonstrates a dissensus-based method of reporting that has the potential to open new rhetorical spaces for collaborative stakeholders by gainfully extending collaborative conversations and creating new opportunities for ethos development, thus offering scholars, teachers, and practitioners a way of reimagining the trajectory and outcome of collaborative work.

This article describes a study that examined the tables and figures in articles from a basic research journal, The Journal of Cell Biology, and compared them to tables and figures from an applied medical journal, The New England Journal of Medicine. Comparison of graphics between the two journals shows sharp differences in terms of range of graphics types, visual consistency within and between articles, or use of color. As the articles take into account what is needed by different audiences, the graphics help to build the credibility of the journal. The study also addresses the question of how scientific visuals contribute to the persuasiveness of a writer, looking at how the graphics within an article affect the credibility or ethos of the writer.

This article explores the basis of the public debate between Darwinian evolution and creationism. Using dramatic analysis, we show that the source for the debate is due to what we call “Darwin's Dilemma,” which is found in Darwin's Origin of Species. In the Origin, Darwin extends the mechanistic metaphor featured in Enlightenment science by devising the concept of “natural selection.” In the process, however, he also ascribes a motive to nature, which moves his theory outside the boundaries of Enlightenment science. We show that he is aware of this dilemma in his theory, and that he tries to pass it off as a metaphorical maneuver for the sake of brevity. Darwin's inability to resolve this dilemma, however, opens the door for purveyors of creationism and intelligent design. Indeed, much of the debate today over Darwinian evolution still pivots on our inability to come to terms with Darwin's dilemma.

Arguments manifest in scientific visuals through graphic representation, content placement, and overall document structure. These arguments, designed to influence public perception, change over time in relation to sociopolitical climate. Analysis of a series of documents constructed deliberately to influence perception can help to determine patterns of argumentation and perceived exigencies. In this article, four self-guided tour brochures produced for distribution to visitors to the Glen Canyon Dam in 1977, 1984, 1990, and 1993 are analyzed in order to identify rhetorical strategies designed to influence public perceptions of the dam site, and examine how public perception of the dam, and related argumentation, is structured by sociopolitical climate.

This article presents a qualitative text analysis of persuasive documents written by a major U.S. airline in a 2004 counter-campaign against the Teamsters union. The methodology for this study is based on Stephen Toulmin's argument model, including his “double triad” and his interpretation of artistic proofs, which parallel the three classical rhetorical appeals. Actual corporate documents are featured in this article, supported by content from management conference calls that were attended by the researchers. The article concludes with implications for teaching and research in the field of technical and professional communication.

Americans contribute $240 billion dollars to charities each year, raised in part by writing letters to potential donors. While it is debatable what the reasons are for donors to give so much money, most donors seem to be moved to contribute by pathos, particularly pity. The concept of pathos as a rhetorical appeal has become more complex over the years, growing from a simple strategy to a complicated set of parameters requiring careful delineation. Beginning with the Greeks, particularly Aristotle, pathos was defined with greater clarity (especially the concept of enargia), with Aristotle's formal definitions of the emotions, and with the use of an image upon which to direct the audience's pity. Cicero adds to the theory by calling for the use of pathos in the peroration and reinforcing Aristotle's emphasis on careful audience analysis. St. Augustine and those who follow, including Renaissance, 18th-century rhetoricians, and 20th-century scholars like Kenneth Burke, argue that style can also be an effective persuasive strategy for a pathetic appeal. Accordingly, the charity letters examined illustrate not only Aristotle's and Cicero's tenets but also show that elements of style, particularly rhetorical figures and schemes, are common rhetorical strategies used in these charity letters. While at first the rhetoric of charity letters seems simple and straight-forward, to raise billions of dollars every year charity letters use sophisticated appeals to pity that have a long and interesting history.

In this article, I present findings from a discourse analysis of an often-overlooked genre of technical communication, regulatory writing. The study focuses on post-bellum regulations that disproportionately affected African Americans and the historical contexts in which the regulations were written. Historically, African Americans of all socioeconomic backgrounds have maintained an implicit mistrust of government regulations and the government officials who write them. The justification for this mistrust is deeply rooted in the fact that for decades regulations were not written to protect the rights of African Americans nor was their input considered in regulatory writing. In Communicating Across Cultures, Stella Ting-Toomey argues, “if conflict parties do not trust each other, they tend to move away (cognitively, affectively and physically) from each other rather than struggle side by side in negotiation” [1, p. 222]. This study reveals rhetorical strategies used in historical regulatory writing that may still impact the ethos of regulatory writers.

This article uses Chaim Perelman's theories of argumentation to examine a recent Institute of Medicine (IOM) report, Promoting Health: Intervention Strategies from Social and Behavioral Research (2000). The IOM's text explores social and behavioral research to devise multipronged intervention strategies; it focuses on social, economic, behavioral, and political health as a means of assuring population health—and thereby expands the conventional boundaries of public health. Since Chaim Perelman's rhetoric is seldom applied in the field of health communication, employing his ideas to consider the role of style, arrangement, and argument in such a cutting-edge document can illuminate public health writing, as well as shed new light on Perelmanian rhetoric.

Within a theoretical context of speech accommodation theory, this study follows Lambert et al.‘s (1960) “matched-guise” technique. Seventy-two African-American students at a mid-south university listened to and evaluated a tape-recorded excerpt of a speech given by Jesse Jackson at the 1996 Democratic National Convention. The first version of the speech was translated into Ebonics. After students listened to the first four-minute speech in Ebonics, students then proceeded to answer a questionnaire concerning the ethos/source credibility and perceived sociability of the speaker. Next, students listened to the same audiotaped speech (given by the same speaker), except the text of the speech was translated (and subsequently delivered) in Standard English. The students then rated this second speaker on those same ethos/source credibility and sociability scales. The speaker who used Standard English was viewed as more credible (i.e., more competent and having a strong character) and sociable than the Ebonics speaker. Both of these scores were significant at the p .05 level. Future research replicating these results is urged across other African-American samples.

Studying corporate documents provides clues to the larger philosophy of the organization. This article explores a sales document redesign that indicates a subtle shift in ideology for a women's clothing company. The corporation uses direct sales to market clothes to a variety of women. In one season, the documents change from relatively outdated designs to more updated, professional layouts. However, the content of the documents changes very little. The author contends that the document redesign indicates a move to a more feminist outlook for the company and uses the concept of ethos to describe how the document design represents a slowly changing ethos for the corporation. A specific content shift towards feminism is, however, less apparent.

The redefinition of logos as an appeal to logic is a mistaken association found all too often in the technical communication classroom. Logic inheres in all three proofs of persuasion; moreover, Aristotle used logos within the context of classical rhetoric to refer to the argument or speech itself. In this light, the proofs of persuasion represent the set of all logical means whereby the speaker can lead a “right-thinking” audience to infer something. If that something is an emotion, the appeal is to pathos; if it is about the character of the speaker, the appeal is to ethos; and if it is about the argument or speech itself, the appeal is to logos. This interpretation reinstates all three proofs of persuasion as legitimate, logical means to different proximate ends and provides a coherent definition of logos, consonant with Aristotle's Rhetoric, to the next generation of technical communicators.

Participants in a qualitative case study of nonacademic R&D authors were uncomfortable with the idea of persuasion in their writing. The participants thought their reports were more informative than persuasive. Three definitions for “persuasion” emerged: discourse intended to push a reader toward an action; discourse written in a clear, compelling style; and shady, manipulative discourse. When asked whether they owed a greater debt to their audience or to their subject matter, most participants chose subject matter. However, some participants argued that my question posed a false dichotomy, in that serving subject matter was the best way to serve audience.

Technical communication professionals have been considering the value of faculty internships in technical communication. Whether professional societies, or industry, will fund such internships on any large scale is still in question. I believe that faculty internships are a superb option for professional development and that the benefits to the profession of technical communication accruing from them justify their support. This article reviews the debate about this topic and then describes some benefits derived from a faculty internship I served in 1991.

There is much debate and confusion about the use of the passive voice in texts in general, and in computer manuals in particular. For example, it is often stated that the passive should be avoided, but on the other hand, it may also have a clear function in a text. The aim of this article is to provide clarity by presenting a straightforward principle for the use of the passive voice in computer manuals. This “alternation principle,” in which active voice is used for user actions and the passive voice for automatic computer, is backed by results from recent functional and cognitive linguistic research. It is illustrated by means of fragments from several computer manuals, including some (apparent) counter-examples.

Paul Feyerabend elucidated the role of prior adherence to scientific theory in shaping subsequent perceptions of data. Thus one's theory choice shapes data, rather than data shaping theory, as is traditionally held. Feyerabend's philosophy also downplays the role of raw data, emphasizing instead debate among competing theories. This iconoclastic philosophy yields important new insights into the Challenger disaster, insights consonant with yet distinct from those of social constructionism. We learn from it the salience of meaning rather than raw data; the powerful role of prior conceptualizations in shaping the data of experience; and the surprising need for debate and pluralism for the wholesome pursuit of science and technology.

This analysis is a specific study that investigates the role ethos plays in the scientific papers of American glacial geologists. Five articles, spanning the time period 1839–1988, a time period which saw the tentative beginnings, development, and maturation of glacial research and theory, were analyzed to determine the rhetorical strategies the writers used to establish their particular research and writing as being good science worthy of recognition and acceptance by their communities of glacial geologists. Early articles were written to portray the author's notion of good science as a strict attention to personal observation and analogy. Articles in the middle period continued to stress personal observation, but also appealed to the observations of other workers. The most contemporary articles favored quantified relationships and precise measurement.

Sales activities have been understood by some to be negative, one-sided rhetorical encounters. Teachers of technical communication will find it more helpful to view sales proposals as aimed toward the construction and maintenance of long-term relationships, a view held by far-thinking sales professionals. Hermeneutic theory, by offering a different conceptual relationship between means and ends than even new rhetoric suggests, can help clarify the process by which ethical know-how intersects with persuasion. Consequently, it can offer technical communication instructors a valuable perspective from which to teach sales proposal writing.

Ironically, just doing the right thing is often easier than organizing one's thoughts and arguments concerning an ethical issue. This article examines a legalistic model for ethical argumentation proposed in this journal by T. M. Sawyer and finds it to have serious problems and limitations. Also illustrated is how argument from analogy is better suited to the task of discovering and presenting well-defended ethical positions.

In trying to project a positive corporate image and financial health in their annual reports, companies too often confuse and alienate readers with rhetorical smoke and statistical mirrors. Through a more complete understanding of their audiences and by applying effective rhetorical principles to reach those audiences, corporations can both meet the informational needs of report readers and promote a positive and accurate corporate ethos.

Graduate engineers in the United Kingdom are frequently criticized for lacking communication skills. In undergraduate courses, such as civil engineering, which are mathematically and technically oriented, it is very difficult to find space within a full timetable for the development of communication skills. At Aston University this work has been integrated successfully into a course on Public Sector Planning. Lectures are complemented by a project which culminates in the students participating in a simulated Public Inquiry—part of the planning process intended to provide a forum for public debate. Not only do the students learn about the planning process, tangible and intangible aspects of a water resource development, but at the same time develop their written, oral, and decision-making skills.

Because of the recent emphasis on rhetorical context in business and technical writing (BTW) instruction, the problem-solving case has become a staple in BTW classrooms. However, a number of critics have voiced concerns about the use of the rhetorical case. These concerns recall an ancient debate among Roman rhetoricians over an early case-study method called declamation. For contemporary theorists, the debate over case study revolves around its value as a stimulant to problem-solving skills, its ability to imitate the realistic circumstances of professional BTW, and its emphasis on persona and audience along with its deemphasis of the teacher. A full spectrum of arguments on these and other issues in the case-study debate indicates that the discipline is entering a new phase in its deliberations over the role of problem-solving and pragmatics in the BTW classroom.

A review of recent research in the field of technical writing and communication indicated that although the methodologies employed were sound, they were not fully articulated. An attempt to use a double-blind research design in the writing classroom by dividing the students into competing teams that reviewed each other's work led to some interesting reactions by the students as well as to some the need to introduce more open-ended assignments in our classrooms. Asking our students to come up with competing solutions to the same problem and requiring them to design means of testing their effectiveness can develop their abilities in critical thinking and group dynamics. At the same time this approach will allow teachers to pursue their own research on various problems in technical communication. The result is a unit which has pedagogical effectiveness and suggests new directions for writing research.

Based upon several years of research on proposal writing in large management consulting firms, this article attempts to define the proposal genre and argue the importance of the background section, especially in the management consulting environment. Because the background is the first major section in these proposals, it offers writers the opportunity to demonstrate implicitly their qualifications as problem solvers long before a qualifications section does so explicitly. That demonstration, the projection of image and ethos, can occur logically—through an argument that responds to the generic requirements of proposals, and psychologically—through the incorporation of themes that respond to the rhetorical situation.

Medical and scientific writing have traditionally occasioned debate. The earliest critics of scientific language were harsh because they were promoting a plain style of writing free from rhetorical embellishment, not because they questioned the writing ability of those they censured. Writing and language were central parts of scientific inquiry. Modern critics are likewise frequently harsh and derisive, but they have lost sight of the integrated approach to language and science that their predecessors had. This article examines three texts published within the last ten years that seem to reverse some trends in medical writing. Tapping non-scientific fields from philology to aesthetics to composition theory, these texts suggest ways in which the humanities can be reintegrated with the study of medical and scientific writing.

Although science and scientific communication have traditionally been considered objective and non-rhetorical, current thinking suggests that science is, to some degree, dependent on perception and belief, and that scientific communication reflects the values of its author. Sociobiology, a subset of evolutionary theory, considers the degree to which animal behavior is genetically determined. The question of the applicability of sociobiology to human behavior was brought to public attention by E. O. Wilson in Sociobiology [1], initiating a prolonged argument between Wilson and other scientists. This series of exchanges demonstrates a good deal of subjectivity on the part of the writers, and provides one example of a scientific debate that relies on traditional rhetorical techniques of persuasion.

The debate as to whether heuristics or prescription provides the best approach to teaching technical writing is still largely unresolved. When heuristics are used as process, as problem-solving devices, and when prescription is used as a product-producing device, a useful synthesis of the two approaches occurs. This article presents such a synthesis of heuristics and prescription; it concludes with a short annotated bibliography on heuristics and prescription which can be used by the technical writing teacher and the technical writer.

Cybernetics, the “science” relating the modus operandi of computing machines to man, has fostered a number of myths that cloud the way we talk about computers. And even though these cybernetics myths are not always taken seriously by the philosopher, engineer, or computer programmer, a misleading and imprecise vocabulary of computer logorrhea has evolved which threatens to obscure man's ability to use the electronic computing machine as a tool. This paper represents an inquiry into the roots of several cybernetics-related misconceptions and some of the consequent anthropomorphic nonsense and grammatical falacies which permeate our thinking and our language.