Technical Communication Quarterly

91 articles
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October 2012

  1. Everyday Matters: Reception and Use as Productive Design of Health-Related Texts
    Abstract

    This article uses research in cultural–historic activity theory, exploring patients' use of technical health care texts to produce knowledge and design their choices related to their bodies and health. Drawing on a case study of Meagan, who dealt with colitis and complications due to pregnancy, the author argues that we should consider reception and use as multisemiotic acts of repurposing, inscription, and reproduction alongside the research of the production of texts by professionals.

    doi:10.1080/10572252.2012.702533

April 2012

  1. A New Paradigm: Authorizing a Rhetorical Ground in Technology Transfer
    Abstract

    This work was based on a case study of a university institute designed to bring university and industry leaders together to promote research and economic development. The article examines how key terms in technology transfer not only justified the institute but also constituted a ground for negotiating interests. Framed by Burke's and Bourdieu's theories of motive and space, the analysis examines the question of who or what authorizes the grounds for success in technology transfer.

    doi:10.1080/10572252.2012.641429

October 2011

  1. The Mundane, Power, and Symmetry: A Reading of the Field with Dorothy Winsor and the Tradition of Ethnographic Research
    Abstract

    Dorothy Winsor's induction as an ATTW Fellow in 2007 and the disciplinary moment of reflection invited by this issue provide the exigence for the story of how Winsor's scholarship, and ethnographic scholarship more broadly, has shaped the field. This story, told via the interpretive lens of three topoi (the mundane, power, and symmetry) that emerged from an interview with Winsor in 2009, suggests how the field's theory and methodology have matured over the past three decades and anticipates what it will become in the future.

    doi:10.1080/10572252.2011.596721

March 2011

  1. Connecting with the “Other” in Technical Communication: World Englishes and Ethos Transformation of U.S. Native English-Speaking Students
    Abstract

    This article reports my classroom-based qualitative research, conducted at a midwestern university, on the role of World Englishes in the ethos transformation of U.S. native English-speaking students. The 30 participants completed assignments that enhanced their understanding of how the English language affects discursive tasks in international audience adaptation. Efforts at internationalizing technical communication can benefit immensely from the inclusion of the World Englishes paradigm in training programs to account for students' language attitudes.

    doi:10.1080/10572252.2011.551503
  2. Politeness, Time Constraints, and Collaboration in Decision-Making Meetings: A Case Study
    Abstract

    Abstract Relatively little is known about the politeness strategies used by technical communicators and designers in group settings, particularly in the decision-making, collaborative meetings of a real-world, naturally occurring group. This study explores the degree to which members of a well-established group linguistically express concern for their fellow collaborators and how that concern may be affected by the type and imminence of their deadlines. Notes In actuality, Brown and Levinson give a fifth strategy of not speaking the request at all. Henceforth, all discussions of "substrategies" will include the bald, on- record strategy as well. Additional informationNotes on contributorsErin Friess Erin Friess is an assistant professor of technical communication at the University of North Texas. Her research explores discursive strategies and user-centered design processes in workplace settings.

    doi:10.1080/10572252.2011.551507

December 2010

  1. Monitoring Changes to Federal Health IT Privacy Policy: A Case Study in Punctuated Equilibrium
    Abstract

    Applying the communication theory called punctuated equilibrium to an activity system in the federal department that oversees health-information privacy reveals that the theory fails to align well with a government activity system rooted in a stable democratic tradition. This activity system is structured to accommodate a wide variety of stakeholders and significant organizational change. This case study prompts a reexamination of punctuated equilibrium as an approach to understanding the role of documents in certain types of activity systems.

    doi:10.1080/10572252.2011.528344

September 2009

  1. Agency and the Rhetoric of Medicine: Biomedical Brain Scans and the Ontology of Fibromyalgia
    Abstract

    Recent agency scholarship has provided compelling accounts of how individuals can strategically occupy authoritative positions, in order to instantiate change. This article explores the discursive mechanisms of this type of agency in the legitimization of disease. Drawing on ethnographic research, this article investigates how a non-human agent (brain scans) contributed to fibromyalgia's acceptance within the highly regulated discourses of western biomedicine.

    doi:10.1080/10572250903149555

June 2009

  1. Distributing Memory: Rhetorical Work in Digital Environments
    Abstract

    This article presents data from a long-term, qualitative study of writers appropriating new software tools for note taking. Instead of asking whether a writer knows how to use the discrete features specific to a software program, I argue that we might more profitably ask about the properties of functional systems that allow writers to flexibly meet the demands of their literate activity.

    doi:10.1080/10572250902942026

December 2008

  1. Embracing New Policies, Technologies, and Community Partnerships: A Case Study of the City of Houston's Bureau of Air Quality Control
    Abstract

    Abstract As the City of Houston's Bureau of Air Quality Control embraced new policies, technologies, and rhetorical strategies, they simultaneously moved through Lukensmeyer and Torres's "four levels of public involvement," which include the information, consultation, engagement, and collaboration levels (Lukensmeyer & Torres, 2006 Lukensmeyer, C. J., & Torres, L. H. (2006). Public deliberation: A manager's guide to citizen engagement. IBM Center for the Business of Government Collaboration Series. Retrieved November 2007 from http://www.businessofgovernment.org/pdfs/LukensmeyerReport.pdf [Google Scholar]). Because of the technical and scientific nature of air quality inspections, increasing public involvement, especially the involvement of those in a predominantly African American and a predominantly Hispanic neighborhood, has been a challenge. This article describes the Bureau's journey through the information level, where the Bureau opens public access and participation in the investigation and reporting process; the consultation level, where Bureau staff go door-to-door in poor and minority neighborhoods collecting citizen feedback regarding perceived environmental hazards; the engagement level, where the Bureau conducts monthly environmental meetings with neighborhood residents; and the collaboration level, where citizens are taught to collect evidence of environmental violations.

    doi:10.1080/10572250802437515

June 2008

  1. Writing Toward Readers' Better Health: A Case Study Examining the Development of Online Health Information
    Abstract

    Each year, more people search the Internet for health information. Through a case study conducted at a prominent health-information company, I will show that technical communicators are well-suited to contribute to the development of online health information. Like other technical communicators, online health-information developers must make rhetorical choices based on audience needs, function within specific social contexts, and work through challenges of writing, editing, and project management.

    doi:10.1080/10572250802100428

August 2007

  1. Creating Knowledge for Advocacy: The Discourse of Research at a Conservation Organization
    Abstract

    Abstract In the field of conservation, the distinction between academic research and advocacy appears to be undergoing a shift as the number of PhD-level researchers at conservation advocacy organizations grows. Drawing on my case study of one researcher at a prominent conservation nongovernmental organization (NGO), I have shown how this shift is manifested in the communication of NGO research. My study includes a discourse analysis of this researcher's publications from the forums of both scholarship and advocacy including, as a representation of discourse in the latter forum, gray literature (reports, books, and other texts produced and distributed outside the channels of the academic and publishing industry). I have also drawn on my interviews with this researcher about her publications. My study highlights specific features typical of her rhetoric that result from her occupying a hybridized cultural and professional space where research and advocacy overlap. Notes 1My study was approved by the Institutional Review Board at the university where I completed this work. 2All quotes from Brandon are taken from an interview I conducted with her on March 5, 2005. 3Further examples illustrating my points here and elsewhere can be found in CitationLindeman (2006), the larger study that is the basis for this article.

    doi:10.1080/10572250701370056

June 2007

  1. Teaching Technical Communication in an Era of Distributed Work: A Case Study of Collaboration Between U.S. and Swedish Students
    Abstract

    As distributed work begins to shift the nature of practice for technical communication professionals in the workplace, faculty need new frameworks to help prepare students for roles that involve negotiating, supporting, and facilitating virtual global collaboration. This paper identifies key areas of metaknowledge appropriate to these new frameworks by synthesizing a review of current scholarship on such collaborations and a case study of students participating in a cross-disciplinary, cross-cultural team project.

    doi:10.1080/10572250701291087

April 2007

  1. Technical Communication Teachers as Mentors in the Classroom: Extending an Invitation to Students
    Abstract

    In this article, we argue that mentoring of technical communication students must occur within the classroom. In our survey of students, we found that most students felt they had not been mentored. In our ethnography, we found that although students could define the term “mentor”, many were conflicted about its value. This confusion made students less likely to seek out or recognize mentoring opportunities. Students recognized mentoring practices that teachers implemented; however, they did not necessarily identify those practices as “mentoring”. We conclude that confusion arose from students' ambiguous views about mentoring and the lack of standard mentoring practices in the humanities. Therefore, teachers who intend to mentor in the classroom must (a) be more explicit in implementing elements that distinguish mentoring from teaching (e.g., intent and involvement), (b) extend an invitation to students to be mentored, and (c) help students develop a professional identity.

    doi:10.1080/10572250709336559
  2. Visual Communication and the Map: How Maps as Visual Objects Convey Meaning in Specific Contexts
    Abstract

    Abstract This article reports the results of a case study of two maps, produced by the National Marine Fisheries Service and the Natural Resources Defense Council, and their involvement in a federal court case over the deployment of the Navy's low-frequency active sonar. Borrowing from Kress and van Leeuwen's (1996) Kress, G. and van Leeuwen, T. 1996. Reading images: The grammar of visual design, New York: Routledge. [Google Scholar] approach to visual analysis, Turnbull's (1989) Turnbull, D. 1989. Maps are territories, science is an atlas: A portfolio of exhibits, Chicago: University of Chicago Press. [Google Scholar] understanding of the map, and Latour's (1990) Latour, B. 1990. “Drawing things together.”. In Representation in scientific practice, Edited by: Lynch, M. and Woolgar, S. 19–68. Cambridge, MA: MIT Press. [Google Scholar] understanding of how visuals work in social contexts, the article offers an analytical approach to studying maps as powerful visual, rhetorical objects.

    doi:10.1080/10572250709336561
  3. Visual Communication and the Map: How Maps as Visual Objects Convey Meaning in Specific Contexts
    Abstract

    Abstract This article reports the results of a case study of two maps, produced by the National Marine Fisheries Service and the Natural Resources Defense Council, and their involvement in a federal court case over the deployment of the Navy's low-frequency active sonar. Borrowing from Kress and van Leeuwen's (1996) Kress, G. and van Leeuwen, T. 1996. Reading images: The grammar of visual design, New York: Routledge. [Google Scholar] approach to visual analysis, Turnbull's (1989) Turnbull, D. 1989. Maps are territories, science is an atlas: A portfolio of exhibits, Chicago: University of Chicago Press. [Google Scholar] understanding of the map, and Latour's (1990) Latour, B. 1990. “Drawing things together.”. In Representation in scientific practice, Edited by: Lynch, M. and Woolgar, S. 19–68. Cambridge, MA: MIT Press. [Google Scholar] understanding of how visuals work in social contexts, the article offers an analytical approach to studying maps as powerful visual, rhetorical objects.

    doi:10.1207/s15427625tcq1602_4
  4. Exploring Authority: A Case Study of a Composition and a Professional Writing Classroom
    Abstract

    Abstract Abstract This article reports on classroom research designed to answer questions about authority—how institutions and disciplines, broadly conceived, influence teachers' ability to abnegate authority and how students' experiences influence their perceptions of authority in a business writing and a first-year composition class. The theoretical framework is derived from research about institutional and disciplinary influences on these two areas of study. This framework and our results lead us to speculate about the ways in which our students' experience of the institution and expectations of the classes and their intentions for using the material taught in the classes may have thwarted our attempt to share authority in our classrooms. ACKNOWLEDGMENTS We gratefully acknowledge the help of our undergraduate and graduate associates, MO and JB. They not only attended every one of our classes but also conducted our interviews. This particular study would not have been possible without them. Additional informationNotes on contributorsJean LutzJean Lutz, also an associate professor of English, directs two technical communication programs at Miami University. She is coeditor of The Practice of Technical and Scientific Communication. She has published in collections and journals, including College English and Research in the Teaching of English.Mary FullerMary Fuller, associate professor of English and Director of the Ohio Writing Project, has coauthored Literature: Options for Reading and Writing and published essays in collections and journals, including National Middle School Journal, Writing Program Administrator, and National Writing Project Quarterly.

    doi:10.1207/s15427625tcq1602_3
  5. Exploring Authority: A Case Study of a Composition and a Professional Writing Classroom
    Abstract

    Abstract This article reports on classroom research designed to answer questions about authority—how institutions and disciplines, broadly conceived, influence teachers' ability to abnegate authority and how students' experiences influence their perceptions of authority in a business writing and a first-year composition class. The theoretical framework is derived from research about institutional and disciplinary influences on these two areas of study. This framework and our results lead us to speculate about the ways in which our students' experience of the institution and expectations of the classes and their intentions for using the material taught in the classes may have thwarted our attempt to share authority in our classrooms.

    doi:10.1080/10572250709336560

October 2006

  1. Contact and Interactivity: Social Constructionist Pedagogy in a Video-Based, Management Writing Course
    Abstract

    In this study of a management writing course delivered via interactive television (ITV) and video streaming (VS), we examine the impact of video-based media on the instructor's pedagogy. Using grounded theory as a methodological lens, we arrive at two core categories, contact and interactivity, and four subcategories, presence, control, dialogue, and liveliness. After a careful analysis of these categories, we claim that video-based delivery deserves attention because it represents a promising component of distance learning writing instruction. Video allows an instructor to reintroduce talking as a means of learning into the arena of distance education, which tends to be dominated by text-heavy, Web-based methods of delivery. In fact, the emergence of liveliness as a category suggests that, for distant students, active learning occurs during spontaneous discussions made possible by video components. Video-based media that complement text-based interactivity can support social constructionist pedagogy in distance learning.

    doi:10.1207/s15427625tcq1504_2

June 2006

  1. Intercultural Rhetoric, Technology Transfer, and Writing in U.S.–Mexico Border Maquilas
    Abstract

    This article explores the transfer of U.S. technologies to three maquilas, or joint U.S.–Mexican manufacturing facilities in northern Mexico. Drawing on case study methods, it focuses on the rhetorical strategies that Mexican engineers and manufacturing personnel used to translate U.S. technologies and corresponding documentation for their Mexican contexts. It also suggests ways U.S. technical communicators can adapt their documentation to be more effective for these U.S.–Mexican intercultural rhetorical contexts.

    doi:10.1207/s15427625tcq1503_6

January 2006

  1. Rhetorical Agency, Resistance, and the Disciplinary Rhetorics of Breastfeeding
    Abstract

    Abstract Drawing on interviews from a qualitative study, this article extends theorizing about rhetorical agency and resistance by analyzing how breastfeeding advocates and their clients resist medical regulatory rhetoric. The resistant acts that interviewees describe begin with a negotiation of discursive alternatives and subject positions framed by the grid of disciplinary rhetoric about breastfeeding. But in some acts of resistance, breastfeeding women use both discursive and bodily actions to disrupt the intelligibility of this grid and what it deems possible. When such disruption occurs, the results are unpredictable and so must be understood as more than the occupation of preexisting subject positions.

    doi:10.1207/s15427625tcq1501_7

July 2004

  1. Technical Communication and the Role of the Public Intellectual: A Community HIV-Prevention Case Study
    Abstract

    Abstract This article argues that technical communicators are uniquely poised to function as public intellectuals. To demonstrate this point, the author offers the example of her work on a major AIDS prevention program report. Situating this work within the history of technical communication, the current discussion of rhetorics of risk, and the writing classroom, the author argues that technical writers don't have simply the opportunity to engage in textual activism; in many cases they have no alternative.

    doi:10.1207/s15427625tcq1303_6

April 2004

  1. The CCCC Outstanding Dissertation Award in Technical Communication: A Retrospective Analysis
    Abstract

    This article presents the history, purposes, outcomes, and significance of the CCCC Outstanding Dissertation Award in Technical Communication during its first five years. It analyzes the topical areas and research methods of the 34 dissertations nominated for the award from 1999 to 2003, as well as the evaluations of the judges. Methods of the nominated dissertations are interpretive (41%) and empirical (59%), but many dissertations combine methods. In the empirical category, qualitative methods (17) outnumber quantitative methods (3). The most frequent topical areas are workplace practice (8), rhetoric of the disciplines (7), and information design (6). Topics that are not widely investigated include issues of race and class and international communication.

    doi:10.1207/s15427625tcq1302_2

October 2003

  1. Managing Nature/Empowering Decision-Makers: A Case Study of Forest Management Plans
    Abstract

    Forest management plans, written by natural resource professionals for private landowners, provide a useful mechanism for analyzing documents concerned with communicating information about natural resources. The documents suggest that maintaining a sharp distinction between the professionals and the lay audience leads to stylistic and structural problems that hinder clear communication and mediate against collaborative decision making, even when such collaboration is the goal. This article offers specific mechanisms for overcoming these textual problems.

    doi:10.1207/s15427625tcq1204_6

April 2003

  1. When Professional Biologists Write: An Ethnographic Study with Pedagogical Implications
    Abstract

    Abstract Based on an ethnographic study of scientists at the Centers for Disease Control and Prevention, this article describes how the rhetorical invention process of a group of working scientists is strongly rooted in social collaborative processes. These writing practices of working professionals are not always synonymous with the way students entering the professions have been taught to write. Because invention is such an important aspect of the writing process, it is important to teach students the approaches to invention that are actually used in science, approaches that include a great deal of interaction, including talking to other scientists and reading journal articles. This article ends with pedagogical suggestions for teaching collaborative invention to students based on the results of the study.

    doi:10.1207/s15427625tcq1202_4
  2. Information Acceleration and Visual Trends in Print, Television, and Web News Sources
    Abstract

    Abstract In 2002, cable television news programs adopted modular presentation styles visually similar to the design of news website home pages and newspaper front pages. This design convergence of print, television, and the Web is the result of a dynamic media context in which information acceleration is a catalyst for the formation of visual trends across media. Taking an interdisciplinary approach to information design and using grounded theory methodology, this article examines the visual evolution of the news and discusses the study's relevance to technical communication.

    doi:10.1207/s15427625tcq1202_2

January 2003

  1. Using Focus Groups to Supplement the Assessment of Technical Communication Texts, Programs, and Courses
    Abstract

    In this article, we recommend a research methodology, focus groups, that we have found useful in supplementing other, more commonly used measures of qualitative and quantitative assessment. We explain why focus groups are particularly well suited for assessment, how we have used them in our research to examine teacher and practitioner perspectives of effective technical writing, and how others might use them for evaluating texts, programs, or courses.

    doi:10.1207/s15427625tcq1201_3

October 2002

  1. Beyond the "Tyranny of the Real": Revisiting Burke's Pentad as Research Method for Professional Communication
    Abstract

    Abstract This article answers Carl Hemdl's call for furthering critical approaches to research in professional communication by forwarding Kenneth Burke's concepts of symbolic action, dramatism, and the pentad. This article illustrates, through an analysis of data gathered in a case study of technical writers, how Burke provides us with tools that can produce more varied terministic screens for how critical researchers conceptualize, interpret, and analyze workplace communication.

    doi:10.1207/s15427625tcq1104_1

April 2001

  1. The Overruled Dust Mite: Preparing Technical Cormmunication Students to Interact with Clients
    Abstract

    While many technical communication instructors declare the benefits of client projects, too often instructors do not prepare students to interact with clients. This article reviews a qualitative case study that demonstrates the difficulty students can have interacting with clients. Interviewing, listening, and seeking clarification are behaviors that may help students identify client concerns and miscommunications more effectively.

    doi:10.1207/s15427625tcq1002_5

January 2001

  1. Power, Language, and Professional Choices: A Hermeneutic Approach to Teaching Technical Communication
    Abstract

    This article argues that the philosophical hermeneutics of Hans-Georg Gadamer provides a useful theoretical framework from which to discuss ethical issues in the technical communication classroom. The article analyzes a previously published case study to demonstrate how hermeneutics can shed light on the ways that writers can be unconscious of ethical problems in their own writing. Finally, some suggestions for pedagogical applications are presented.

    doi:10.1207/s15427625tcq1001_4
  2. Research Tactics for Constructing Perceptions of Subject Matter in Organizational Contexts: An Ethnographic Study of Technical Communicators
    Abstract

    (2001). Research Tactics for Constructing Perceptions of Subject Matter in Organizational Contexts: An Ethnographic Study of Technical Communicators. Technical Communication Quarterly: Vol. 10, No. 1, pp. 59-95.

    doi:10.1207/s15427625tcq1001_3

June 2000

  1. Evolution of the emergency medical services profession: A case study of EMS run reports
    Abstract

    Often the first of many documents written about patients, the emergency medical service's run report is a preprinted form on which providers record the events of an emergency. These forms are important analytically because they represent the practices and interests of the multiple professions engaged in caring for critically ill or injured patients. This article examines the historical evolution of a shared medical form and its impact on the professionals who use it.

    doi:10.1080/10572250009364703
  2. Interdisciplinary communication in a literature and medicine course:Personalizingthe discourse of medicine
    Abstract

    To provide modest insight into whether or not reading literature helps medical students communicate more effectively in the physician‐patient encounter, I conducted an ethnographic study of medical students taking a required three‐hour literature and medicine course. This article will demonstrate that although these medical students were embedded in the discourse of medicine, reflective writing enabled them to conceive medicine as an interpretive, personal, and idiosyncratic activity rather than as a stagnant diagnosis‐based process.

    doi:10.1080/10572250009364702

September 1999

  1. Integrating service learning and technical communication: Benefits and challenges
    Abstract

    Our ethnographic study of a service‐learning class revealed some students benefited in developing civic values, improving academic learning, and accepting responsibility for their own education. Other students struggled to see the connection between technical communication and service learning, felt frustrated with nonacademic writing, and experienced team conflict. We must redefine both technical communication and service learning, help students make the transition to the workplace, and educate community organizations about the role of technical communicators.

    doi:10.1080/10572259909364676

June 1999

  1. Setting the discourse community: Tasks and assessment for the new technical communication service course
    Abstract

    This article argues for a social perspective of the new technical communication service course, a conclusion supported by several premises: the technical communication profession wants and needs accountability, accountability is demonstrated by evaluation, assessment requires that we define literacy, evaluating technical communication literacy requires portfolio evaluation, portfolio assessment supports the social perspective of learning, and the social construction concepts imply teaching strategies. The argument proceeds from a case study that demonstrates reliability, stability, and validity in its technical communication service course assessment, tasks, and instructor community. This article demonstrates that portfolios can help us both conceptualize and evaluate the new technical communication service course.

    doi:10.1080/10572259909364666

September 1998

  1. Responding to technical writing in an introductory engineering class: The role of genre and discipline
    Abstract

    A case study of an experienced professor's comments on a design report in a first‐year engineering class was conducted over the period of an academic year. When compared with the commenting styles of technical writing teachers, the engineering professor's comments were found to be highly directive, and thus at odds with the preference for facilitative comments that prevails in composition studies. However, differences in genre conventions explain much of the discrepancy.

    doi:10.1080/10572259809364641

October 1997

  1. Technical Communication Research: From Traditional to Virtual
    Abstract

    Researchers in technical communication have recently begun to take advantage of the interactions taking place via computer-mediated communication as a rich source for research. Yet, although research in cyberspace is growing, there are few guidelines for researchers to follow. This article reviews three forms of technical communication research methods (ethnography, rhetorical analysis, and surveys) and raises preliminary issues to consider when using such research methods in cyberspace. These issues include privacy and author permissions.

    doi:10.1207/s15427625tcq0604_3
  2. Selection of Technical Communication Concepts for Integration into an Accounting Information Systems Course: A WAC Case Study
    Abstract

    A project in writing-across-the curriculum was launched within a nationally ranked baccalaureate degree program in accountancy at a Boston area college. The project team, which comprised faculty from accountancy and technical communication, attempted to integrate technical communication skills, principally writing, into an accounting information systems course. To improve student writing in this way, the team had to determine what kinds of writing activities would successfully introduce accounting students to the discourse of their profession, and had to select, from all the communication skills that might be taught, only those that should be taught to complement the specialized content of the accounting information systems course. The team's collaborative process produced three critical planning decisions that greatly simplified the integration: 1) establishing Joseph Juran's TQM notion of fitness-for-use for evaluating the quality of student communications; 2) selecting only those forms of communication used in the profession's discourse community in assignments; and 3) teaching only those communication skills that support and enrich the principal technical skills taught in the accounting course. This strategy demonstrates that communication skills can be integrated within a technical course so as to enhance the students' understanding of technical content while improving the students' proficiency in written communication.

    doi:10.1207/s15427625tcq0604_2

July 1997

  1. Revaluing Women's Work: Report Writing in the North Carolina Canning Clubs, 1912-1916
    Abstract

    This article explores how an understanding of the nature and purposes of reports may help women gain recognition for their accomplishments, both in conventional business settings and within feminized professions and spheres of activity. A case study of report writing in the North Carolina Canning Clubs (1912-1916) illustrates how reports of work can provide a vehicle for elevating the perceived value of women's work. Since reports also inscribe authorial identity, however, women—indeed all report writers—must consider the ethical implications of their reports.

    doi:10.1207/s15427625tcq0603_4

January 1997

  1. The Environmental Rhetoric of "Balance": A Case Study of Regulatory Discourse and the Colonization of the Public
    Abstract

    The twelve-year long battle over the relicensure of the Kingsley Dam in western Nebraska is a representative anecdote of environmental regulation. Typical of regulatory discourse, the metaphor of "balance" determined the available fopoi. We argue that "balance" procedurally diminishes the public, cloaks the subjectivity of decision making, and reduces the reasonable rhetor to the role of umpire. Finally, we explore rhetorical strategies for undermining the appeal to "balance."

    doi:10.1207/s15427625tcq0601_3

March 1995

  1. Defining sustainable development: A case study in environmental communication
    Abstract

    With over 150,000 environmental educators and communicators in the United States, environmental communication has become one of the fastest‐growing areas within scientific and technical communication. Environmental communicators are frequently called upon to facilitate or otherwise participate in deliberations about environmental policy in which the role of the public is a central concern. This article poses four models for public participation and presents a case study of the application of one model to regional deliberations about environmentally sustainable development.

    doi:10.1080/10572259509364597

January 1994

  1. Science as cultural practice: A rhetorical perspective
    Abstract

    This essay develops a conception of science as a complex series of cultural practices mediated in and through discourse. This conception requires attention to discourses typically considered non‐scientific, such as those resulting in funding decisions. A case study of the cold fusion controversy demonstrates that internal scientific practices cannot explain adequately the eventual closure of the debate, and that we must look to the rhetorical practices of Congressional committees and government agencies for those explanations.

    doi:10.1080/10572259409364558