One accurate measurement is worth a thousand expert opinions. —Rear Admiral Grace Hopper (qtd. in Sheehan, 2010) Nineteenth-century freshman composition instruction at Madras University, based on a classical paradigm, prepared students for writing in professional discourses. Examining this pedagogy from today's perspective raises, for the field of postcolonial theory, questions of whether the British, who offered Indians a curriculum comparable to those at important British universities, viewed Indians as inferior beings or those needing help to become modern.

Abstract This article explores the challenges and opportunities that the rising numbers of students with disabilities and the changing definition of disability pose to technical communication teachers and researchers. Specifically, in a teacher-researcher study that combines methods from disability studies, I report on the effectiveness of multimodal and universal design approaches to more comprehensively address disability and accessibility in the classroom and to revise traditional impairment-specific approaches to disability in technical communication. Notes 1. CitationCharlton (1998), in Nothing About Us Without Us, recalls hearing this slogan in South Africa in 1993 from two separate leaders of Disabled People of South Africa, Michael Masutha and William Rowland, and he writes, “The slogan's power derives from its location of the source of many types of (disability) oppression and its simultaneous opposition to such oppression in the context of control and voice” (p. 3). 2. Other principles include guidelines for equitable use, varieties of perceptible information, and appropriate size and space for approach and use. See http://www.design.ncsu.edu/cud/about_ud/udprincipleshtmlformat.html for quoted guidelines. 3. CAPTCHA is an acronym for completely automated public Turing test to tell computers and humans apart. It is a challenge-response test that usually visually distorts and warps letters, assuming that a human can decode the letters but a computer cannot. 4. For details on the similarities and differences between usability and accessibility, see CitationThatcher et al. (2006), pp. 26–28. Chapter 1, “Understanding Web Accessibility,” is useful for students to read and discuss during this segment of the class. 5. Web Accessibility: Web Standards and Regulatory Compliance by CitationThatcher et al. (2006) is also a useful resource for students to consult, particularly Chapter 1.

Four service-learning projects were conducted in technical communication courses using wikis. Results confirm previous findings that wikis improve collaboration, help develop student expertise, and enact a “writing with the community” service-learning paradigm. However, wikis did not decenter the writing classroom as predicted by previous work. Instructors using wikis to scaffold client projects should calibrate standards for evaluation with students and client, and they may need to encourage clients to stay active on the wiki.

Technical communication pedagogy often uses two distinct processes to help students construct user-centered documents: audience analysis and invention. However, posthuman contexts, such as virtual reality, challenge traditional methods for audience analysis and invention. In virtual environments, knowledge is constructed by and through embodied interactions with people, technologies, spaces, and ideas—and the dual processes of analysis and invention are conflated. In this article, I present data from a semester-long comparative study between two technical communication courses. Students in both courses created instructions for filming in a virtual environment, but students from only one of these courses experienced the space/place of virtual reality. The data emphasize the importance of embodied experiences in technical communication pedagogy and practice.

This article discusses the rise of conservation writing as a new field of technical communication, and it offers pedagogical strategies for teaching conservation writing and building curricula. Conservation writing is an umbrella term for a range of writing about ecology, biology, the outdoors, and environmental policies and ethics. It places the natural world at the center of readers' attention, often viewing sustainability as a core value. A course or curriculum in this kind of writing would likely need to help students master a variety of genres, while providing a working knowledge in environmental law, ethics, and politics.

Pedagogical and scholarly discussions of the process of usability tend to focus more on methods than on practices, or specific, tactical performances of and adjustments to these methods. Yet such practices shape students' learning and determine the success of their usability efforts. A teacher research study tracking students' understanding and enactment of usability and user-centered design over the course of a service-learning project illustrates the importance of practice-level struggles—and the thoughtful preparation for and facilitation of these struggles—to the development of students' flexible intelligence (metis) and rhetorical translation skills. © 2008 Taylor & Francis Group, LLC.

When I teach a writing course to an interdisciplinary group of students, I find that the most difficult concept to get across is the contextual nature of writing. Writing, I always say to students,...

This past summer I spent three weeks at two different workshops, both of which explored the meaning, production, and pedagogical usefulness of new media. Our conversations, while fruitful, would al...

Abstract Abstract This article reports on classroom research designed to answer questions about authority—how institutions and disciplines, broadly conceived, influence teachers' ability to abnegate authority and how students' experiences influence their perceptions of authority in a business writing and a first-year composition class. The theoretical framework is derived from research about institutional and disciplinary influences on these two areas of study. This framework and our results lead us to speculate about the ways in which our students' experience of the institution and expectations of the classes and their intentions for using the material taught in the classes may have thwarted our attempt to share authority in our classrooms. ACKNOWLEDGMENTS We gratefully acknowledge the help of our undergraduate and graduate associates, MO and JB. They not only attended every one of our classes but also conducted our interviews. This particular study would not have been possible without them. Additional informationNotes on contributorsJean LutzJean Lutz, also an associate professor of English, directs two technical communication programs at Miami University. She is coeditor of The Practice of Technical and Scientific Communication. She has published in collections and journals, including College English and Research in the Teaching of English.Mary FullerMary Fuller, associate professor of English and Director of the Ohio Writing Project, has coauthored Literature: Options for Reading and Writing and published essays in collections and journals, including National Middle School Journal, Writing Program Administrator, and National Writing Project Quarterly.

Abstract This article reports on classroom research designed to answer questions about authority—how institutions and disciplines, broadly conceived, influence teachers' ability to abnegate authority and how students' experiences influence their perceptions of authority in a business writing and a first-year composition class. The theoretical framework is derived from research about institutional and disciplinary influences on these two areas of study. This framework and our results lead us to speculate about the ways in which our students' experience of the institution and expectations of the classes and their intentions for using the material taught in the classes may have thwarted our attempt to share authority in our classrooms.

Instead of focusing on technologies of online delivery, specific course design, or reporting on the successes or lessons learned of an online or distance education course, in this essay I focus on the readiness of technical communication teachers for teaching in online settings. Using ideas gleaned from cultural geography, specifically the concept of reading and interpreting landscapes, I develop a framework for instructors to determine their willingness, readiness, and preparedness to teach online. The final section of this essay provides an example of using this framework based on my explorations into my readiness to teach online. I find that self-selection for online instruction is a critical step in developing powerful instructional settings and allows technical communication teachers to cross or remove existing boundaries within their own pedagogical practices.

Instead of focusing on technologies of online delivery, specific course design, or reporting on the successes or lessons learned of an online or distance education course, in this essay I focus on the readiness of technical communication teachers for teaching in online settings. Using ideas gleaned from cultural geography, specifically the concept of reading and interpreting landscapes, I develop a framework for instructors to determine their willingness, readiness, and preparedness to teach online. The final section of this essay provides an example of using this framework based on my explorations into my readiness to teach online. I find that self-selection for online instruction is a critical step in developing powerful instructional settings and allows technical communication teachers to cross or remove existing boundaries within their own pedagogical practices.

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsBeth L. HewettBeth Hewett is Coeditor of the online journal Kairos: Rhetoric, Technology, Pedagogy and a consultant with the NCTE Professional Development Consultant Network. She recently coedited Technology and English Studies: Innovative Professional Paths with James A. Inman. Her current research includes online writing instruction, instant messaging, and the rhetoric of the eulogy.Christa Ehmann PowersChrista Ehmann Powers is Vice President of Education for Smarthinking, Inc., an online learning company. She recently coauthored Preparing Educators for Online Writing Instruction: Principles and Processes with Beth L. Hewett. Christa's current research focuses on online teaching and learning, empirical research methods for online settings, and distance management strategies.

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsBeth L. HewettBeth Hewett is Coeditor of the online journal Kairos: Rhetoric, Technology, Pedagogy and a consultant with the NCTE Professional Development Consultant Network. She recently coedited Technology and English Studies: Innovative Professional Paths with James A. Inman. Her current research includes online writing instruction, instant messaging, and the rhetoric of the eulogy.Christa Ehmann PowersChrista Ehmann Powers is Vice President of Education for Smarthinking, Inc., an online learning company. She recently coauthored Preparing Educators for Online Writing Instruction: Principles and Processes with Beth L. Hewett. Christa's current research focuses on online teaching and learning, empirical research methods for online settings, and distance management strategies.

A recent technique called single-sourcing has evolved to handle complex documents that involve content replication. Current rhetorical theories are insufficient to analyze this technique. This essay offers a background rooted in the poetic movements of Anglo-American Imagism and Russian Acmeism. Through developing an intertextuality of induction, rhetorical structure, and emphasis on craft, the poetic traditions inform examples of how these concepts apply to pedagogical and paradigmatic approaches to single-sourcing.

A recent technique called single-sourcing has evolved to handle complex documents that involve content replication. Current rhetorical theories are insufficient to analyze this technique. This essay offers a background rooted in the poetic movements of Anglo-American Imagism and Russian Acmeism. Through developing an intertextuality of induction, rhetorical structure, and emphasis on craft, the poetic traditions inform examples of how these concepts apply to pedagogical and paradigmatic approaches to single-sourcing.

In this study of a management writing course delivered via interactive television (ITV) and video streaming (VS), we examine the impact of video-based media on the instructor's pedagogy. Using grounded theory as a methodological lens, we arrive at two core categories, contact and interactivity, and four subcategories, presence, control, dialogue, and liveliness. After a careful analysis of these categories, we claim that video-based delivery deserves attention because it represents a promising component of distance learning writing instruction. Video allows an instructor to reintroduce talking as a means of learning into the arena of distance education, which tends to be dominated by text-heavy, Web-based methods of delivery. In fact, the emergence of liveliness as a category suggests that, for distant students, active learning occurs during spontaneous discussions made possible by video components. Video-based media that complement text-based interactivity can support social constructionist pedagogy in distance learning.

Client-based technical writing classes have the potential to help students practice a smooth transition between school and work because they allow the side-by-side examination and negotiation of standards of writing for faculty and technical clients. However, this potential is often not realized. This article reports the results of two case studies using interviews and surveys to examine the evolution of the standards of clients and faculty throughout one semester as well as student perceptions of those standards. The results suggest that three factors help students understand standards in a way that is conducive to effective school-to-work transition: standards negotiation, teacher awareness of client standards, and perceived overlap in teacher–client standards at the end of the semester.

Charettes offer a productive way of combining theory and practice to address some of the difficult matters of getting students to see and perform technical communication as students, professionals, servers, and citizens. This collaborative activity helps students prepare for an increasingly modular professional world by revealing the contingent rhetoricity of professional autonomy. Charettes can help technical writing programs and students integrate service and civic learning into the curriculum by using indigenous professional genres that actively demand stakeholder participation. The intensity and pragmatic force of charettes can assist students in building their ethos while working with fellow stakeholders. The wide range of possible documents involved in the process associated with charettes can help technical communication students and teachers explore the connections between rhetorical exigencies and genre and put their skills to good use in a culture where many are looking for new ways to build critical citizenship.

This article critically analyzes how technical communication practices both construct and are constructed by normalizing discourses, which can marginalize the experiences, knowledges, and material needs of people with disabilities. In particular, the article explores how disability studies theories can offer critical insights into research in two areas: safety communication and usability. In conclusion, the article offers ways that disability studies can intervene in the pedagogy of usability, communication technology, linguistic bias, narrative, and discourse communities.

Abstract Drawing from the critical cultural theory of Arjun Appadurai, this article interrogates the concept of culture underpinning much intercultural technical communication research. Appadurai suggested that intertextual connections between the cultural and the economic, political, demographic, and historical aspects of the globalizing world are essential for understanding cross-cultural communication. The cultural theory offered in this article opens the way for further cultural studies research to be of use in intercultural technical communication theory, research, and pedagogy.

Abstract This article explores the ways that the discourse of usability might support a socially oriented pedagogy within technical communication. Specifically, it explores two approaches to usability—user-centered design and distributed usability—and suggests that the conversation between these approaches can ground socially responsive discussions of technology and technical communication. As such, the discourse of usability provides a field-specific means to address increasing calls for socially situated pedagogies within the field of technical communication.

This essay sketches a theoretical rationale for a revived pedagogy and research program in environmental studies within the field of professional communication. The first wave of such studies drew upon themes established by environmental rhetoric and ecocriticism within the Cold War context of political environmentalism. The second wave might well look to ecocomposition and ecopoetics in developing a new kind of ecologically sensitive workplace study and a renewed interest in the language of space and place and the concepts of local and global in teaching and research.

This article examines the concept of techne in relation to situatedness. Techn� is conceived as techniques for situating bodies in contexts. Although many theorists and practitioners in technical communication are working from ecological and posthuman perspectives with regard to interface designs, this article argues for extending those perspectives to workplace and classroom situations. Starting from a Heideggerian reading of techne, the article moves toward the concept of post-techne, which remakes pedagogical techniques for writing and inventing in institutional contexts.

This article encourages technical and professional communication programs to take on the challenge of educating students to become "community intellectuals." The notion of educating future professionals for a career needs to be reconsidered in light of both current research concerning civic rhetoric and past practices in moral humanism courses. The triumvirate of rhetoric, ethics, and moral philosophy provides an effective foundation for reconfiguring existing pedagogy in the field and offers insights for nurturing community intellectuals.

Although service-learning has the potential to infuse technical communication pedagogy with civic goals, it can easily be co-opted by a hyperpragmatism that limits ethical critique and civic engagement. Service-learning's component of reflection, in particular, can become an uncritical, narrow invention or project management tool. Integrating cultural studies and service-learning can help position students as critical citizens who produce effective and ethical discourse and who create more inclusive forms of power. Rather than being tacked on, cultural studies approaches should be incorporated into core service-learning assignments.

Abstract This article argues that technical communicators are uniquely poised to function as public intellectuals. To demonstrate this point, the author offers the example of her work on a major AIDS prevention program report. Situating this work within the history of technical communication, the current discussion of rhetorics of risk, and the writing classroom, the author argues that technical writers don't have simply the opportunity to engage in textual activism; in many cases they have no alternative.

Because of accreditation, budget, and accountability pressures at the institutional and program levels, technical and professional communication faculty are more than ever involved in assessment-based activities. Using assessment to identify a program's strengths and weaknesses allows faculty to work toward continuous improvement based on their articulation of learning and behavioral goals and outcomes for their graduates. This article describes the processes of program assessment based on pedagogical goals, pointing out options and opportunities that will lead to a meaningful and manageable experience for technical communication faculty, and concludes with a view of how the larger academic body of technical communication programs can benefit from such work. As ATTW members take a careful look at the state of the profession from the academic perspective, we can use assessment to further direct our programs to meet professional expectations and, far more importantly, to help us meet the needs of the well-educated technical communicator.

Analysis of the academic job market in 2002-2003 reveals that 118 nationally advertised academic jobs named technical or professional communication as a primary or secondary specialization. Of the 56 in the "primary" category that we were able to contact, we identified 42 jobs filled, 10 unfilled, and 4 pending. However, only 29% of the jobs for which technical or professional communication was the primary specialization were filled by people with degrees in the field, and an even lower percent (25%) of all jobs, whether advertised for a primary or secondary specialization, were filled by people with degrees in the field. Search chairs report a higher priority on teaching and research potential than on a particular research specialization, and 62% of all filled positions involve teaching in related areas (composition, literature, or other writing courses).

Abstract This article explores the introduction of science writing into the undergraduate classroom. By asking students to write about science for popular audiences, teachers can illuminate the social and cultural aspects of science that are often lost in the complex prose of scientists writing to their peers. Not much has been written about the place of science writing in technical writing classrooms, though some articles focus on the process of training students to be science staff writers for a newspaper or magazine. But teaching science writing goes beyond professionalization. It has to do with a poetics of science that heightens and enhances our appreciation of the world around us.

Abstract Based on an ethnographic study of scientists at the Centers for Disease Control and Prevention, this article describes how the rhetorical invention process of a group of working scientists is strongly rooted in social collaborative processes. These writing practices of working professionals are not always synonymous with the way students entering the professions have been taught to write. Because invention is such an important aspect of the writing process, it is important to teach students the approaches to invention that are actually used in science, approaches that include a great deal of interaction, including talking to other scientists and reading journal articles. This article ends with pedagogical suggestions for teaching collaborative invention to students based on the results of the study.

Technical writing instruction often operates in isolation from other components of students' communication education, partly as a consequence of assessment practices that lead to a narrow perspective. We argue for altering this isolation by moving writing instruction into a position of increased programmatic perspective, which may be attained through a means of assessment based on educational outcomes. Two models of technical writing instruction, centralized and diffused, are discussed, and we show how outcomes-based assessment provides for the change in perspective we seek.

Abstract Computer classrooms (CCs) have been an important part of writing instruction since the mid 1980s, yet little scholarship concerns the roles that directors of computer classrooms play in maintaining these facilities. Based on a review of scholarship of CC administration and an informal survey of CC administrators, this article argues that CC directors walk a tightrope between the role of teacher and manager and that we need to focus on building partnerships to maintain our facilities, because we simply cannot do by ourselves everything that this complex role requires of us.

Abstract Issues related to technological literacy can provide a useful frame for thinking critically about computer-based instruction in technical communication. This article identifies issues of technological literacy related to performance, contextual factors, and linguistic activities. When considered collectively, these issues provide technical communication students with a mechanism to identify and analyze a range of perspectives associated with technology and communication.

This article proposes a theoretical frame for technical communication peda- gogy based on six layered literacies: basic, rhetorical, social, technological, ethical, and critical. The layered literacies frame advocates diverse instruction in technical communication programs, ranging from the ancient art of rhetoric to the most contemporary of technologies, from basic reading and writing skills to ethical and critical situational analyses. The article also suggests how the frame can be applied to a program of study or individual course in order to establish teaching objectives; develop course and lesson activities; and assess pedagogical materials, students, and programs.

Critical thinking pedagogy offers a supportive environment for teaching ethics in the professional communication classroom. Four important aspects of critical thinking which particularly encourage ethical thought and behavior are identifying and questioning assumptions, seeking a multiplicity of voices and alternatives on a subject, making connections, and fostering active involvement. Focusing on these behaviors allows an ongoing incorporation of ethics into many different aspects of the classroom.

As service learning becomes a popular pedagogical approach to technical and professional writing courses, instructors need to examine critically the causes of practical problems that arise when classroom work involves nonprofit agencies. Nonprofit management theory provides a possible solution in its discussion of some basic characteristics of organizations in the nonprofit sector. By understanding these characteristics, instructors and students might anticipate and solve problems they encounter.

Abstract Educational settings tend to provide highly specialized contexts for learning. In contrast, workplaces are increasingly multidisciplinary, presenting challenges often not considered in the technical communication curriculum. Our technical communication program is addressing this issue by building partnerships with programs in mechanical engineering and industrial engineering. In this article, we discuss a study of our initial semester matching technical communication students with teams of engineers in a capstone, client-based design course. We focus on challenges the students faced in the multidisciplinary, client-based experience. Based on our initial results, we suggest that academic and professional settings could do more to address the types of challenges identified. We call for a more inclusive pedagogy, one that expands the boundaries of technical communication and welcomes multidisciplinary experience in shared contexts.

The Accreditation Board for Engineering and Technology, the organization that accredits engineering programs in the United States, has shifted its focus to the documentation of student learning outcomes. This shift has prompted changes in the work of technical communication departments and programs that serve engineering, from the development of new courses to increased collaboration between technical and non-technical faculty. This article traces the development of ABET'S Engineering Criteria 2000 and identifies the effect of EC 2000 on technical communication now and in the future.

This article argues that the philosophical hermeneutics of Hans-Georg Gadamer provides a useful theoretical framework from which to discuss ethical issues in the technical communication classroom. The article analyzes a previously published case study to demonstrate how hermeneutics can shed light on the ways that writers can be unconscious of ethical problems in their own writing. Finally, some suggestions for pedagogical applications are presented.

This article describes how disability studies can be used in a medical and science writing class to critically examine the assumptions of scientific discourse. An emerging, interdisciplinary field, disability studies draws on feminist, postmodern, and post‐colonial theory and extends their critiques to the medicalization of disability. Deconstructing the medical model of disability helps students understand how science is socially constructed. After conceptualizing disability studies, this essay discusses sample disability‐related classroom activities, readings, and writing assignments.

The Presentation of Technical Information. 3rd ed. Reginald Kapp. Letchworth, Hertfordshire, UK: The Institute of Scientific and Technical Communicators, 1998. 136 pages. User‐Centered Technology: A Rhetorical Theory for Computers and Other Mundane Artifacts. Robert R. Johnson. Albany: SUNY P, 1998. 195 pages. Ethics in Technical Communication: Shades of Gray. Lori Allen and Dan Voss. New York: Wiley, 1997. 410 pages. The Dynamics of Writing Review: Opportunities for Growth and Change in the Workplace. Susan M. Katz. Vol. 5 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1998. 134 pages. Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy. Ed. John T. Battalio. Vol. 6 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corporation, 1998. 264 pages. Outlining Goes Electronic. Jonathan Price. Vol. 9 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1999. 177 pages (including bibliography and indexes). Wiring the Writing Center. Ed. Eric H. Hobson. Logan, Utah: Utah State UP, 1998. 254 pages. Inventing the Internet. Janet Abbate. Cambridge, MA: MIT Press, 1999. 264 pages.

In this article, we analyze a two‐semester effort to integrate writing instruction into a multi‐disciplinary sophomore engineering design course in Northern Arizona University's College of Engineering and Technology. Specifically, we describe the programmatic implementation and assessment approach to evaluate whether student writing improved over the course of the semester. After discussing the reasons for taking a writing‐intensive approach to engineering, we analyze the results of a pre‐and post‐test administered over the span of an academic semester. Although the outcome of our assessment did not show significant improvement, we argue that writing instruction is important for increasing students’ overall learning skills. We conclude by pointing out several benefits and disadvantages of trying to assess writing improvement over two one‐semester periods.

Computers and Technical Communication: Pedagogical and Programmatic Perspectives. Ed. Stuart Selber. Greenwich, CT: Ablex. 415 pages.

This article describes a discipline‐specific communication course for engineering students offered by a Canadian university. The pedagogy of this course is based on North American theories of genre and theories of situated learning. In keeping with these theories, the course provides a context in which students acquire rhetorical skills and strategies necessary to integrate into a discipline‐specific discourse community. The authors argue that such a pedagogical approach can be used to design communication courses tailored to the needs of any discipline if the following three key conditions are met: assignments are connected to subject matter courses, a dialogic environment is provided, and the nature of assignments allows students to build on their learning experiences in the course.

For small and mid‐sized universities, the 200‐level technical writing service course often represents the primary writing experience for students after their freshman year. Our “service” should help students develop the tools for analyzing language and understanding writing in complex ways. Assignment sequences should engage students in active research to develop four primary literacies: rhetorical, visual, information, and computer. This article focuses on disciplinarity and underlying pedagogical goals in technical writing classrooms by describing a search engine assignment sequence which promotes literate practices in three short reports: 1) A preview/instructions report, 2) An analysis/ evaluation report, and 3) A narrative review of a research activity. This article concludes with implications for these types of classroom practices.

This study evaluates the effectiveness of presenting Web‐based assignments within the technical communication service course. Current research on using the World Wide Web (Web) and Internet as a teaching resource investigates online writing courses, Distance Education (DE), and hypertext authoring. The literature indicates good reasons for moving instruction to the Web, but there is little description of why this migration is needed in terms of the kinds of learning achieved through Web‐based writing, nor is there much specific discussion of what type of useful instructional space can be built with the Web. This study is intended to provide support for centering more instruction within the environment of the Web. This article describes a study using a Web site designed for technical communication instruction. It defines the types of learning students experienced when using the site and presents samples of student work representing a wide range of skill development, both traditional and digital, that support moving instruction to the Web in immediately useful ways.

Abstract Critical thinking has led teachers of service courses and their user departments into common pedagogies. Motivated by calls from industry for students with problem‐solving abilities, both service courses and their user departments have incorporated higher‐level thinking modes into their assignments. Applying the interpretive mode of rationality posited by Habermas, innovative teachers are changing their pedagogical methods from the simple transference of information from teacher to student to assignments requiring team projects where students grapple with parametric problem solving that demands interpreting complex data. Applying the emancipatory mode of rationality, some assignments involve outside clients and working with community‐based social and political issues.

Rather than acting as training departments for students’ future employers (a mission reflected in most textbooks and journal scholarship), technical writing programs should be teaching skepticism, critical thinking, and paradigm‐breaking. They should be highlighting the agendas and “narratives” inherent in any text, rather than sustaining a positivist faith in neutrality and objectivity, because students who understand the power of language to shape the workplace (not simply to transmit information) turn out to be the most effective, most successful professionals. This article questions the widespread, largely uncritical importing of corporate paradigms into the technical writing classroom and calls for the university to remain separate from the corporation in its purpose. The article goes on to describe a recently developed senior seminar that challenges students’ assumptions about scientific and technical writing, including their own. Through courses like this, it is hoped that students will enter their professions as savvy, questioning thinkers rather than simply as efficient, problem‐solving doers.

The changes in technical communication education between 1950 and 1998 have led to disciplinary maturity: the development of academic programs and of a body of innovative research. This disciplinary maturity parallels the professional identity and growth of numbers of technical communication practitioners. As a thriving multidiscipline with many direct research and pedagogical connections to the workplace, technical communication can uniquely influence workforce values, providing a new, evolving disciplinary model for higher education. However, technical communication's disciplinary maturity also means a movement away from practice and from the service course, the foundations of technical communication as a discipline and the sources of its workplace influence.