Technical Communication Quarterly
452 articlesJanuary 2000
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Abstract
The Presentation of Technical Information. 3rd ed. Reginald Kapp. Letchworth, Hertfordshire, UK: The Institute of Scientific and Technical Communicators, 1998. 136 pages. User‐Centered Technology: A Rhetorical Theory for Computers and Other Mundane Artifacts. Robert R. Johnson. Albany: SUNY P, 1998. 195 pages. Ethics in Technical Communication: Shades of Gray. Lori Allen and Dan Voss. New York: Wiley, 1997. 410 pages. The Dynamics of Writing Review: Opportunities for Growth and Change in the Workplace. Susan M. Katz. Vol. 5 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1998. 134 pages. Essays in the Study of Scientific Discourse: Methods, Practice, and Pedagogy. Ed. John T. Battalio. Vol. 6 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corporation, 1998. 264 pages. Outlining Goes Electronic. Jonathan Price. Vol. 9 in the ATTW Contemporary Studies in Technical Communication. Stamford, CT: Ablex Publishing Corp., 1999. 177 pages (including bibliography and indexes). Wiring the Writing Center. Ed. Eric H. Hobson. Logan, Utah: Utah State UP, 1998. 254 pages. Inventing the Internet. Janet Abbate. Cambridge, MA: MIT Press, 1999. 264 pages.
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Shaping local HIV/AIDS services policy through activist research: The problem of client involvement ↗
Abstract
This article argues that professional writing researchers can help shape public policy by understanding policy making as a function of institutionalized rhetorical processes and by using an activist research stance to help generate the knowledge necessary to intervene. My goal is to argue for what activist technical writing research might look like, lay out an understanding of institutions that is helpful for influencing public policy, and illustrate the promises and the problems of both positions by using the case of a study focused on local HIV/AIDS policy making. According to this way of thinking, professional writing researchers can impact policy by helping change the processes by which policy gets made.
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Abstract
Practical experience teaches the difficulty and the messiness of democratic public policy processes. A discourse analytic perspective on rhetorical action in the institutional settings of policy work reveals the dynamics of effective agency. By simulating practical experience and by developing a discourse analytic perspective, academic instruction in professional and technical communication can show students what elected officials, governmental staff, and non‐profit non‐governmental organizations (NGOs) do to make or to implement policy.
September 1999
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Abstract
Our ethnographic study of a service‐learning class revealed some students benefited in developing civic values, improving academic learning, and accepting responsibility for their own education. Other students struggled to see the connection between technical communication and service learning, felt frustrated with nonacademic writing, and experienced team conflict. We must redefine both technical communication and service learning, help students make the transition to the workplace, and educate community organizations about the role of technical communicators.
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Abstract
Computers and Technical Communication: Pedagogical and Programmatic Perspectives. Ed. Stuart Selber. Greenwich, CT: Ablex. 415 pages.
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Abstract
Studies of intercultural communication focus little on the ethical principles that inspire specific communication practices. The ethics of Confucius (including the virtues of goodness, righteousness, wisdom, faithfulness, reverence, and courage), however, genuinely illuminate communication behaviors within China. Analysis of a cultural artifact of technical communication reveals the substantial insight offered by the lens of ethics. A comprehensive understanding of differences in ethical perspectives is necessary to achieve ethical intercultural technical communication.
June 1999
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Setting the discourse community: Tasks and assessment for the new technical communication service course ↗
Abstract
This article argues for a social perspective of the new technical communication service course, a conclusion supported by several premises: the technical communication profession wants and needs accountability, accountability is demonstrated by evaluation, assessment requires that we define literacy, evaluating technical communication literacy requires portfolio evaluation, portfolio assessment supports the social perspective of learning, and the social construction concepts imply teaching strategies. The argument proceeds from a case study that demonstrates reliability, stability, and validity in its technical communication service course assessment, tasks, and instructor community. This article demonstrates that portfolios can help us both conceptualize and evaluate the new technical communication service course.
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Abstract
Assessing the efficacy of technical communication service courses is a complex task, yet it is a task that service course providers should embrace as an opportunity to learn more about student and faculty needs and to update and improve curricula. This assessment has become more immediate for many educators because of ABET 2000 (Accreditation Board for Engineering and Technology), a comprehensive revamping of the way engineering programs are accredited. ABET 2000 criteria require that engineering programs provide evidence of the efficacy of all instruction, including communication. When the new ABET criteria were released, we had already begun a comprehensive evaluation of not only our service courses but also the total writing experience of engineering students at the University of Washington. This paper gives a theoretical rationale for a portfolio evaluation project and describes a directly applicable structure and procedure for such a project.
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Pre‐professional practices in the technical writing classroom: Promoting multiple literacies through research ↗
Abstract
For small and mid‐sized universities, the 200‐level technical writing service course often represents the primary writing experience for students after their freshman year. Our “service” should help students develop the tools for analyzing language and understanding writing in complex ways. Assignment sequences should engage students in active research to develop four primary literacies: rhetorical, visual, information, and computer. This article focuses on disciplinarity and underlying pedagogical goals in technical writing classrooms by describing a search engine assignment sequence which promotes literate practices in three short reports: 1) A preview/instructions report, 2) An analysis/ evaluation report, and 3) A narrative review of a research activity. This article concludes with implications for these types of classroom practices.
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Abstract
This study evaluates the effectiveness of presenting Web‐based assignments within the technical communication service course. Current research on using the World Wide Web (Web) and Internet as a teaching resource investigates online writing courses, Distance Education (DE), and hypertext authoring. The literature indicates good reasons for moving instruction to the Web, but there is little description of why this migration is needed in terms of the kinds of learning achieved through Web‐based writing, nor is there much specific discussion of what type of useful instructional space can be built with the Web. This study is intended to provide support for centering more instruction within the environment of the Web. This article describes a study using a Web site designed for technical communication instruction. It defines the types of learning students experienced when using the site and presents samples of student work representing a wide range of skill development, both traditional and digital, that support moving instruction to the Web in immediately useful ways.
March 1999
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Abstract
Rather than acting as training departments for students’ future employers (a mission reflected in most textbooks and journal scholarship), technical writing programs should be teaching skepticism, critical thinking, and paradigm‐breaking. They should be highlighting the agendas and “narratives” inherent in any text, rather than sustaining a positivist faith in neutrality and objectivity, because students who understand the power of language to shape the workplace (not simply to transmit information) turn out to be the most effective, most successful professionals. This article questions the widespread, largely uncritical importing of corporate paradigms into the technical writing classroom and calls for the university to remain separate from the corporation in its purpose. The article goes on to describe a recently developed senior seminar that challenges students’ assumptions about scientific and technical writing, including their own. Through courses like this, it is hoped that students will enter their professions as savvy, questioning thinkers rather than simply as efficient, problem‐solving doers.
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Abstract
Instead of offering a predictive “history” of the future, this essay explores how we arrive at our attitudes toward the future and the effects of such attitudes toward current practice. We greet the future with attitudes prepared by myths, master narratives that guide our vision of who we are and what we are becoming. One key myth in our discipline, the myth of immediate communication, proves an unreliable guide to the future. Readings in science fiction serve to demonstrate how a critique of the immediacy myth might proceed. The essay argues for a critically informed, open‐minded approach to the future, an approach that encourages an honest self‐criticism within the discipline.
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Abstract
The changes in technical communication education between 1950 and 1998 have led to disciplinary maturity: the development of academic programs and of a body of innovative research. This disciplinary maturity parallels the professional identity and growth of numbers of technical communication practitioners. As a thriving multidiscipline with many direct research and pedagogical connections to the workplace, technical communication can uniquely influence workforce values, providing a new, evolving disciplinary model for higher education. However, technical communication's disciplinary maturity also means a movement away from practice and from the service course, the foundations of technical communication as a discipline and the sources of its workplace influence.
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Theoretical and practical considerations for virtual learning environments in technical communication: An annotated bibliography ↗
Abstract
Many technical communication educators are exploring the potential of new and emerging Information technology, specifically the World Wide Web, for delivery of their courses. This bibliography intends to help technical communicators explore the potential of virtual learning environments for their courses and to provide a point of entry into this burgeoning but rather unstructured field of inquiry. More specifically, the bibliography intends to provide a structured overview of approaches to conceptualizing, designing, developing, and evaluating virtual learning environments.
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Abstract As the discipline of technical communication undergoes increasing scrutiny by scholars and teachers and as the discipline continues to evolve with advancements in technology, we should pause to consider some foundational, historical issues that led to the formation of a technical communication pedagogy in the first place. This piece evaluates shifts in an engineering curriculum from roughly 1850 to 1960 that made possible the development of a technical communication curriculum.
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Abstract
Abstract of the original article Robert R. Johnson's “Complicating Technology: Interdesciplinary Method, the Burden of Comprehension, and the Ethical Space of the Technical Communicator,” published in the Winter 1998 issue of TCQ, points out that there is much for technical communicators to learn from the burgeoning field of technology studies. Technical communicators, however, have an obligation to exercise patience as they enter this arena of study. Using interdisciplinary theory, this article argues that technical communication must assume the “burden of comprehension”: the responsibility of understanding the ideologies, contexts, values, and histories of those disciplines from which we borrow before we begin using their methods and research findings. Three disciplines of technology study—history, sociology, and philosophy—are examined to investigate how these disciplines approach technology. The article concludes with speculation on how technical communicators, by virtue of their entrance into this interdisciplinary arena, might refashion both their practical roles and the scope of their ethical responsibilities.
January 1999
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Abstract
The number and variety of distance education courses have increased dramatically in recent years with the advent of new delivery technologies. Third‐generation distance delivery methods such as interactive, Web‐based instruction also have led to new levels of access for students. This article presents demographic information about students taking online courses at two institutions. In addition, it discusses some of the changes in learning environments that may accompany the move to the virtual classroom. Finally, it points out some potential problems in delivering courses with new technologies.
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This article provides technical training managers with an overview of the range of Web‐based training solutions available to their organizations. The solutions range from individual drill and practice opportunities to live collaborative group learning. This article defines four broad categories and characterizes each. The most popular type, Web/computer based (W/CBT), is analyzed and four levels of W/CBT programs are presented. Included are tables summarizing considerations for selecting a development approach.
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Abstract
Teaching through the Web requires instructors to reconsider their previous assumptions about the nature of teaching, lecture, testing, and student/teacher interaction. Teaching technical writing online, however, raises additional issues. How can a technical writing instructor create an online workplace in which professional‐level collaboration can occur, while also allowing for purely academic instruction and discussion of theoretical issues? This article will address these issues in relation to the author's design and development of his Digital Rhetorics and the Modern Dialectic, specifically, how instructors must assume different roles as designers and then as teachers of online courses; how useful dialectical exchange on the Web that mimics (and sometimes surpasses) face‐to‐face, in‐classroom discussion can be created; and how technical writing instructors can foster productive online collaboration. This article will be a mixture of theory and practice—leaning a little more toward the practice, making it of immediate use to someone who has just been asked to teach a class online for the first time and is seeking help.
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Abstract
This paper discusses Industrial and Digital Age educational paradigms, needs, and expectations of adult and traditional learners for Internet‐based education; knowledge management and its impact on technical communication; the Universal Campus Network and the nature of Web‐based education in the near future; elements for success for Web‐based distance education in technical communication; and future directions in electronic communication.
September 1998
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Responding to technical writing in an introductory engineering class: The role of genre and discipline ↗
Abstract
A case study of an experienced professor's comments on a design report in a first‐year engineering class was conducted over the period of an academic year. When compared with the commenting styles of technical writing teachers, the engineering professor's comments were found to be highly directive, and thus at odds with the preference for facilitative comments that prevails in composition studies. However, differences in genre conventions explain much of the discrepancy.
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Toward a critical rhetoric of risk communication: Producing citizens and the role of technical communicators ↗
Abstract
In this article, we build on arguments in risk communication that the predominant linear risk communication models are problematic for their failure to consider audience and additional contextual issues. The “failure”; of these risk communication models has led, some scholars argue, to a number of ethical and communicative problems. We seek to extend the critique, arguing that “risk”; is socially constructed. The claim for the social construction of risk has significant implications for both risk communication and the roles of technical communicators in risk situations. We frame these implications as a “critical rhetoric”; of risk communication that (1) dissolves the separation of risk assessment from risk communication to locate epistemology within communicative processes; (2) foregrounds power in risk communication as a way to frame ethical audience involvement; (3) argues for the technical communicator as one possessing the research and writing skills necessary for the complex processes of constructing and communicating risk.
June 1998
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Abstract
The American International Health Alliance, a national not‐for‐profit healthcare organization initiated in 1992, uses Internet technologies to aid in the exchange of medical information between healthcare providers in the U.S. and their colleagues in Eastern Europe and the New Independent States of the former Soviet Union. A major role in the exchange is played by Information Coordinators—physicians, nurses, or administrators in the partnership institutions in the region. Through a questionnaire distributed during a training session in the U.S. and e‐mail exchanges, we interviewed these Information Coordinators to learn how Internet technologies are being introduced, disseminated, and adopted in their institutions. We then applied Everett Rogers's theory of the diffusion of innovations to help interpret their responses. Although now only in its preliminary stages, this study shows that technical communicators must be aware of the cultural influences—economic, political, ethnic, and institutional—that accompany technology as they communicate about such innovations across borders of culture, expertise, and ideology.
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Abstract
(1998). Writing technical documents for the global pharmaceutical industry. Technical Communication Quarterly: Vol. 7, International Communication in the Scientific and Technical Professions, pp. 319-327.
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Abstract
Dynamics in Document Design. Karen A. Schriver. New York: Wiley, 1997. 559 pages. Visual Explanations: Images and Quantities, Evidence and Narrative. Edward R. Tufte. Cheshire, CT: Graphics P, 1997. 156 pages. The Computer and the Page: Publishing, Technology, and the Classroom. James R. Kalmbach. Norwood, NJ: Ablex, 1997. 145 pages. The Communication Theory Reader. Ed. Paul Cobley. New York: Routledge, 1996. 506 pages. International Dimensions of Technical Communication. Ed. Deborah C. Andrews. Arlington, VA: STC, 1996. 135 pages.
March 1998
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The voices of English women technical writers, 1641–1700: Imprints in the evolution of modern English prose style ↗
Abstract
The first books and the first technical books published by English women during the 1475–1700 period can be useful in teaching students about the emergence of technical style or “plain style.”; If we examine the style of these women writers, long ignored by canonical studies, we can see that plain English existed before Bacon and received its impetus not from science, but from the utilitarian attitude that pervaded the 1475–1700 period. These women writers provide a microcosm for studying the rise of modern English prose and what we now call technical (or plain) style. They also provide an efficient way to expose students to early published works by women and their contribution to the history of technical writing. Examining style from such a perspective helps students see that technical communication was a prevalent kind of writing before Bacon and the Royal Society. Thus, technical communication—and the style of technical communication—studied from this unique historical perspective deepens students’ awareness of the roots of technical communication as it contributed to the history of English discourse.
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Abstract
We designed and piloted a technical communication course for software engineering majors to take concurrently with their capstone project course in software design. In the pilot, one third of the capstone design course students jointly enrolled in the writing class. One goal of the collaborative courses was to use writing to improve the usability of students’ software. We studied the effects of writing on students’ user‐centered beliefs and design practices and on the usability of their product, using surveys, document analyses, expert reviews, and user test results. When possible, we compared the usability processes and products of teams who did and did not take the writing class. Our findings suggest that the synergy of this interdisciplinary approach effectively sensitized students to user‐centered design, instilled in them a commitment to it, and helped them develop usable products.
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Abstract
The rhetorician Longinus advises writers to “transport”; their readers by aligning the readers’ perspective with the writer's. The methods for transport are five “fountains”;: high thought, emotional appeals, figures of speech, notable language, and arrangement. This essay develops a Longinian concept and methodology for technical communication by comparing his ideas to current scholarship and then applying them to two technical texts. It shows how and why technical writers employ stylistic elements to achieve transport.
January 1998
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Abstract
When the idea of culture is expanded to include institutional relationships extending beyond the walls of one organization, technical writing researchers can address relationships between our power/knowledge system and multiculturalism, postmodernism, gender, conflict, and ethics within professional communication. This article contrasts ideas of culture in social constructionist and cultural study research designs, addressing how each type of design impacts issues that can be analyzed in research studies. Implications for objectivity and validity in speculative cultural study research are also explored. Finally, since articulation of a coherent theoretical foundation is crucial to limiting a cultural study, this article suggests how technical writing can be constituted as an object of study according to five (of many possible) poststructural concepts: the object of inquiry as discursive, the object as practice within a cultural context, the object as practice within a historical context, the object as ordered by language, and the object in relationship with the one who studies it.
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Abstract
Since the 1960s, attitudes toward empirical research on writing, including research on technical/professional writing, have shifted from encouragement to resistance. This essay traces these shifts in light of changes in writing research, psychology, and the rhetoric of science. In composition studies, an initial mild uneasiness about “scientism”; intensified with the rise of process models, suggesting a Romanticist defense of the mystique of creativity. More recent post‐modernist denunciations of scientific methods as immoral have other Romanticist overtones. In technical communication, a long‐standing interest in workplace writing practices allowed a smoother integration of empirical analysis with descriptive studies of writing contexts. However, as in composition, recent critiques in technical communication suggest that empirical methods should not be employed. These critiques too tightly circumscribe the values that may be considered humanist and cut off important avenues of inquiry and critique that historically have advanced both the sciences and humanities.
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Complicating technology: Interdisciplinary method, the burden of comprehension, and the ethical space of the technical communicator ↗
Abstract
There is much for technical communicators to learn from the burgeoning field of technology studies. Technical communicators, however, have an obligation to exercise patience as they enter this arena of study. Using interdisciplinary theory, this article argues that technical communication must assume the "burden of comprehension";: the responsibility of understanding the ideologies, contexts, values, and histories of those disciplines from which we borrow before we begin using their methods and research findings. Three disciplines of technology study—history, sociology, and philosophy—are examined to investigate how these disciplines approach technology. The article concludes with speculation on how technical communicators, by virtue of their entrance into this interdisciplinary arena, might refashion both their practical roles and the scope of their ethical responsibilities.
October 1997
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Abstract
This article examines selected texts by Ellen Swallow Richards, a nineteenth-century scientist who wrote for a variety of audiences. Her audience awareness anticipates modem technical communication practices and alerts us to examine gender, class, and other social issues in historical documents as well as current pragmatic discourse.
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Researchers in technical communication have recently begun to take advantage of the interactions taking place via computer-mediated communication as a rich source for research. Yet, although research in cyberspace is growing, there are few guidelines for researchers to follow. This article reviews three forms of technical communication research methods (ethnography, rhetorical analysis, and surveys) and raises preliminary issues to consider when using such research methods in cyberspace. These issues include privacy and author permissions.
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Selection of Technical Communication Concepts for Integration into an Accounting Information Systems Course: A WAC Case Study ↗
Abstract
A project in writing-across-the curriculum was launched within a nationally ranked baccalaureate degree program in accountancy at a Boston area college. The project team, which comprised faculty from accountancy and technical communication, attempted to integrate technical communication skills, principally writing, into an accounting information systems course. To improve student writing in this way, the team had to determine what kinds of writing activities would successfully introduce accounting students to the discourse of their profession, and had to select, from all the communication skills that might be taught, only those that should be taught to complement the specialized content of the accounting information systems course. The team's collaborative process produced three critical planning decisions that greatly simplified the integration: 1) establishing Joseph Juran's TQM notion of fitness-for-use for evaluating the quality of student communications; 2) selecting only those forms of communication used in the profession's discourse community in assignments; and 3) teaching only those communication skills that support and enrich the principal technical skills taught in the accounting course. This strategy demonstrates that communication skills can be integrated within a technical course so as to enhance the students' understanding of technical content while improving the students' proficiency in written communication.
July 1997
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Abstract
This article considers why women have been absent from the history of technical communication. It discusses research from the history of technology suggesting that notions of technology, work, and workplace may be gendered terns. The piece concludes with several suggestions for defining technical communication so the significant works of women will not be excluded from the discipline's history.
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Abstract
The feminist approaches to technical communication that have emerged recently are largely liberal feminist or radical feminist in orientation. Liberal feminism arises out of the eighteenth-century Enlightenment and emphasizes equality and rights. It sees that women's opportunities to develop their intellects and talents and participate freely in the world of men have been thwarted by discriminatory practices. Radical feminism, in contrast, emphasizes differences between women and men, the limitations of patriarchal culture, and the characteristics of women's ways of communicating and knowing. The essays included in this issue, while multidimensional, primarily exhibit characteristics of both liberal and radical feminism.
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Abstract
The essays published in this special issue of TCQ are contextualited within historiographical traditions of inquiry in the western history of science and technology.
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Contributions to Botany, the Female Science, by Two Eighteenth-Century Women Technical Communicators ↗
Abstract
This article focuses on the botanical publications of two eighteenthcentury English women writers: Elizabeth Blackwell's A Curious Herbal (l737-1739) and Priscilla Bell Wakefield's An Introduction to Botany (1796). A brief rhetorical description and analysis of these books indicates that they contribute several new perspectives and techniques to the historical tradition of botanical writing and illustrating, as well as exhibit many of today's techniques for effective technical communication. Several suggestions are offered for further research directions to establish the significance of these writers within the conceptual framework of the feminine "green" tradition.
April 1997
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Abstract
Theories of ethics typically emphasize either good character (asking "Who will I be?") or right behavior (asking "What will I do?"). Studies of ethics in technical communication have typically focused on the analysis of behavior, offering heuristics for deciding ethical dilemmas. Interviews with 48 technical communicators, however, reveal little exercise of such analytical processes. In making moral choices on the job, the majority look to feelings, intuition, and conscience. Ethics might be more effectively taught through a narrative perspective, especially by identifying models of moral courage and integrity.
January 1997
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Abstract
This article examines contributions of selected theories to technical communication's understanding of environmental discourse and uses a dialogical synthesis to construct a model of stakeholder analysis. The model, with its interactive variables of stakeholder knowledge, attitude, and desired behavior, is applied to a pollution prevention document and calls for an active research emphasis in determining effective communication strategies.
October 1996
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From Dialog to Praxis: Crossing Cultural Borders in the Business and Technical Communication Classroom ↗
Abstract
Business and technical communication textbooks take two approaches to intercultural communication: an information-acquisition approach, which provides students with information about practices in other cultures and tips for using this information in communication transactions; and a case-study approach, which encourages students to engage in dialog about problems encountered in intercultural communication. Both models enable students to confront cultural difference, but neither approach provides the means for successfully negotiating this difference. A praxis model provides an alternative strategy which enables students to negotiate cultural borders in actual workplace settings. But this model also exposes students to conflict which inevitably accompanies intercultural communication.
July 1996
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Abstract
Abstract This article analyzes the location of "value" in technical communication contexts, arguing that current models of technical communication embrace an outdated, self-deprecating, industrial approach subordinating information to concrete technological products. By rethinking technical communication in terms of Reich's "symbolic-analytic work," technical communicators and educators can move into a post-industrial model of work that prioritizes information and communication, with benefits to both technical communicators and users.
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Design and Document Quality: Effects of Emphasizing Design Principles in the Technical Communication Course ↗
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This study uses a case-study approach to describe and analyze the effects of emphasizing design principles in a technical communication course. A look at student assignments—including a job description, a set of instructions, and a feasibility study—and at student self-evaluative comments about their job descriptions suggests that focusing on design principles can help students improve the organization and design of their documents and achieve a more sophisticated understanding of the role of design in communicating technical information.
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Abstract
As we increasingly recognize the social nature of technical communication, our responsibilities as teachers need to be redefined. Three levels of responsibility are suggested: at the theoretical level, we should study technical communication as a historically emergent social practice; at the pedagogical level, we need to incorporate social and historical perspectives into technical communication courses and curricula; at the level of social action, we should participate in defining and creating new sites of practice for technical communicators. Several suggestions are offered for helping students locate or develop alternative sites of technical communication practice.
April 1996
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Abstract
As environmental communicators partcipating in public meetings and interviews, engineers and scientists must sometimes walk a thin line between representing the best interests of their organizations and responding to the public's need to know. Unfortunately, published guidance designed to aid technical communicators in such situations is not clearly based on theory or actual behavior. This study analyzes actual responses to hostile questions by drawing upon speech act theory to demonstrate that spokespersons use five strategies for composing indirect answers to questions perceived as hostile.
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Implications of Professional Writing Experiences of Academic Veterinary Scientists for Technical Writing Pedagogy ↗
Abstract
Five academic veterinary scientists were interviewed to learn about their professional writing experiences and relate them to technical writing pedagogy. The interviews probed the genres in which they write, their composing methods, their professional attitudes toward writing, and the sources of training in writing. The data suggest that while writing is an integral part of their research, teaching, and professional advancement and is used in conducting business, the academic scientific curriculum does not specifically address this important element in their careers.
January 1996
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Abstract
When working with graphics and illustrations, technical communicators face ethical questions at almost every step. The visual rhetorics available offer help with evaluating visual components but little guidance on ethical issues. This article presents examples of ethical conflicts, describes some of the prominent visual rhetorics, and discusses ethical issues that need to be addressed. Some steps for improving ethical awareness related to graphics and illustrations are suggested.
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Abstract
Supra-textual design encompasses the global visual language of a document and operates in three modes: textual, spatial, and graphic. The rhetoric of supra-textual design includes structural functions that provide global organization and cohesion and stylistic functions that affect credibility, tone, emphasis, interest, and usability. Supra-textual rhetoric extends to other documents through conventional codes and through sets and series. Because writers may not control the end product of supra-textual design, intention may also be a rhetorical factor.