James Pilditch

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  1. Did you read the instructions carefully?
    Abstract

    How-to-use-a-product instructions should be written at the user's level, not by mechanical engineers or electronics designers; they are the key to consumer satisfaction. Clarity is more important than correct technical terminology. Color coding and numbers make more sense than tortuous sentences. Accurate illustrations are probably the secret of success.

    doi:10.1109/tpc.1981.6501692