This profile articulates the authors’ response to a statewide mandate to eliminate “remedial” writing instruction at four-year public universities, including their own. The profile describes the difficulties the authors faced in responding to this initiative, given the context of their regional comprehensive university and its specific challenges with retention and student success, and discusses their revision of the university’s writing program. The changes the authors made—eliminating a non-credit basic writing course and creating a credit-bearing basic writing course; instituting guided self-placement; and developing a flexible, WPA-outcomes based writing curriculum—have led to improved satisfaction, success, and retention rates among basic writers at their institution.