Advances in the History of Rhetoric

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September 2019

  1. Editor’s Valedictory
    Abstract

    I am grateful and honored to have served as editor of Advances in the History of Rhetoric for four years (2016–2019). A valedictory is an occasion for expressing gratitude, here to all who have made my four-year stint as editor meaningful to me.First, I express gratitude to the American Society for the History of Rhetoric (ASHR) and its Board. During Katya Haskins tenure as editor, the ASHR board voted to devote one issue of the journal to the best papers presented at the ASHR symposium. This policy ensures that the journal represents the interests of ASHR members. In the absence of such a policy, the contents of journal would depend entirely on what came in willy-nilly through the Taylor and Francis portal. If the editor was one who, let us charitably say, was not famous for stretching the boundaries of the discipline, the journal might soon reflect only an editor’s narrow interests. During my tenure, the ASHR policy generated special issues “Rhetoric In Situ,” curated by Kassie Lamp, and “Diversity in and Among Rhetorical Traditions,” curated by Scott Stroud, thus ensuring that Advances documented current interests in visual and material rhetoric and in rhetoric outside of the Western tradition. This policy and Kassie and Scott’s good work helped me to meet my pledge on assuming the editorship to continue Katya Haskins effort to expand the journal’s purview. I should also thank the editors of the other special issues published during my tenure, one on Quintilian, edited by Jerry Murphy, on the occasion of the four-hundred-year anniversary of the discovery in St. Gall, Switzerland by Poggio Bracciolini of the first complete version of Quintilian’s Institutio Oratoria; and a most interesting special issue on Rhetoric and Economics edited by Mark Longaker.Under my tenure, Advances also inaugurated the policy of publishing book review forums – three – and book reviews – sixteen – over the four years. The forums enabled me to ensure that the journal continued, in a tradition begun by Robert Gaines in his tenure as editor, to be a place for debate and focused discussion. For the book review forums, I owe special thanks to Heather Hayes, who helped organize them. A forum on a critical edition of Jeannette Rankin’s 1917 Address at Carnegie Hall by Tiffany Lewis and the publication in this issue of a translation of work by Chaim Perelman by Michelle Bolduc and David Frank ensured that Advances remained a depository for primary material, as Robert Gaines hoped it would. For help with this focused issue on Chaim Perelman and Lucie Olbrechts-Tyteca, I thank Andreea Ritivoi for work on the introduction and for her critical eye and good advice.From its beginning under the editorship of the journal’s founder Rich Enos, Advances has taken seriously its commitment to publishing the work of emerging scholars. Sometimes what that means in practical terms is issuing a “revise and re-submit” for manuscripts that the editor knows will require two, three, four revisions on its way to meeting the journal’s expectations. When I committed to such manuscripts I pledged not only my own time but the time of reviewers as well. Reviewing even the most polished of manuscripts requires critical intelligence and tact and takes hours of uncompensated time. We could not continue as a scholarly community without the commitment of talented, conscientious reviewers. I am most grateful to all who served as reviewers for manuscripts I sent them. I don’t feel I can thank all here (though I considered it) but I will single out Glen McClish, Dave Tell, James Fredal, Michele Kennerly, Brandon Inabinet, and James Kasterly for their help and, especially in Glen’s case, sage advice.I certainly would be remiss if I did not thank those who readied manuscripts for production: my three editorial assistants, Allison Prasch, Tara Wambach, and Brittany Knutson, and the Communication Studies Department at Minnesota, embodied in its Chair, Ron Greene, who paid for their help. I thank Taylor and Francis for supportive collegiality and the Press’s Megan Cimini, who, in response to queries, was always helpful, always professional, and always immediate.

    doi:10.1080/15362426.2019.1671698

September 2017

  1. Author Response
    Abstract

    The most important thing to say here is thank you: thanks to Heather Hayes, Rosa Eberly, Tim Barney, and Nate Atkinson for so thoroughly and graciously engaging with my work. Thanks to the American Society for the History of Rhetoric, which more than any other disciplinary organization with which I have been associated has been the source of so many of my “ah ha!” moments. And thanks to rhetorical studies in the United States more broadly, which affords me and many others intellectual and critical space to move. The Iconoclastic Imagination, as my commentators note here, ranges widely. In its scope, and not just its methods, it is a product of a paideia in the house of many rooms that is United States rhetorical studies. I am grateful.I must confess that, as I read responses and reviews, I am still learning about The Iconoclastic Imagination. It is a book, as Professor Eberly knows, that was long in developing. While clear in its basic arguments, it is also a book that you have to deliberately work your way through. As a reviewer in American Quarterly recently wrote: O’Gorman stresses at the outset that The Iconoclastic Imagination is not a “history” of neoliberalism in a conventional sense. There is therefore no overarching narrative to his exploration of different moments of catastrophe in the twentieth century. Instead, he offers a series of essays that, together, argue that the neoliberal imaginary “entails a discourse of transcendence that appeals to invisible, unrepresentable orders as the overarching means of organizing and safeguarding [American] society” (xi). It is an intellectual history, but also a history of state policy during the Cold War. It is a history of media, but also of political economy. It dabbles in the minutiae of film analysis, and it meanders from Byzantine iconography and Protestant iconoclasm through Thomas Hobbes’s Leviathan and Immanuel Kant’s theory of the sublime. It dizzies readers so that they might orient themselves in a free-floating neoliberal imaginary. It demands complete attention. If O’Gorman’s narrative approach seems at times bewildering, if it seems to dwell too often in the weeds or the clouds, the book is functioning as intended. (157-158)When I first read these words, I laughed out loud. It was a laugh of uncanny recognition, of surprise that another recognized in this project that I had been living with for so long my own artistic as well as intellectual aims. In fact, I did treat The Iconoclastic Imagination as a work of art, of rhetorical art. Its “bewildering” quality was in fact intentional—an effort at rhetorical iconicity in the way that Michael Leff and Andrew Sachs wrote about it back in 1990 (“Words Most Like Things: Iconicity in the Rhetorical Text,” Western Journal of Speech Communication 54, 1990). But this “intentionality” is probably less a product of my rhetorical intentions than a reflection of my own attempts to come to terms with the bewildering quality of “neoliberalism” as both a critical term and as a political, economic, and cultural formation. The Iconoclastic Imagination is a book of essays precisely because it is an exploration, maybe even an investigation. As a friend of mine who is a Special Agent with the F.B.I. says, bewilderment can be a means of understanding what the hell is going on.Speaking of the F.B.I. and bewilderment, I want to focus the rest of this response on guns, a topic Professor Eberly raised in thinking about The Iconoclastic Imagination. Professor Barney wonders about the role of “the more quotidian rhetorical events of the Cold War play in the perpetuation of a neoliberal imaginary,” noting that The Iconoclastic Imagination does not address the “gaps” between the extraordinary or epochal events it investigates. He is definitely right about the gaps in my book. And if I were to try to fill them in, I would need to take on the quotidian interregnums between the “where-were-you-when?” events I examine. Guns, in fact, are a good place start. Guns are not only pervasive in American culture, they negotiate, on a day-to-day basis, many of the political issues I explore in my book: legitimacy, nationhood, nationalism, national politics, political representation, nature/artifice, and order.Professor Eberly points to the way in which guns circulate in American political culture as a counter-democratic, perhaps even counter-revolutionary, force. Much of The Iconoclastic Imagination is concerned with the sublime, an aesthetic that in the eighteenth-century was a means of rhetorically negotiating revolution and counter-revolution. The sublime, as I suggest in the book, is not just a rhetoric and aesthetic of transcendence, but marks limits and thresholds—that is, it is a rhetoric of limits. In the longer arc of American history, it seems to me that guns have stood as icons of the threshold of political legitimacy. As a revolutionary nation, the United States has long been a nation wherein political legitimacy hangs, like a loose chad, from the ballot. The bullet, in turn, is kept on reserve for a revolutionary function when the sovereign, the state, or the system is deemed illegitimate. Of course, this ballot-and-bullet logic stands at another threshold integral to The Iconoclastic Imagination, that between the American social imaginary and the actual operations of the American state. Guns, as Professor Eberly suggests, form a copia of cultural imaginaries that go well beyond Mayberry, and even the NRA: freedom fighters, survivalists, mafia bosses, kingpins, gangbangers, weekend outdoorsmen, James Bond, cops, and so on. Guns also, especially when amplified into bombs and missiles, have been a primary means of American global power since the middle of the twentieth century. Arms are, in this sense, “icons” of America, images that point beyond themselves without annihilating their own representational integrity. But this means that guns are not really sublime, but mundane.Yet, part of the pacifying quality of neoliberal discourse, and part of its ideological function, is to tell us that what I have just articulated is all wrong: arms aren’t really integral to American power or political culture, but rather part of the nation’s necessary emergency reserve. The essence of America is found instead in its economic productivity, or “freedom.” In this sense, neoliberalism entails an elite discourse positioned against “populist” elements that continue to insist on the primary Hobbesian natural right of self-preservation vis-à-vis guns. Neoliberalism would transform these gun-wielding citizens into participants in the “labor market” as part of a national project in pacification under the conditions of globalization. To which, in a kind of reversal of the ballot-and-bullet logic, these gun-wielding citizens approach the ballot as a kind of emergency reserve by which to protect their natural right to the bullet: and so, we have the NRA, Donald Trump, and now, perhaps, Neil Gorsuch.I think Professor Atkinson is quite right to draw our attention to indexes so as to better orient collective action in bewildering times. Guns, to be sure, are indexes of shifts in American political and economic culture. Gun ownership is rapidly becoming what Hobbes would call a natural right. Guns are, as Professor Atkinson suggests, “signs linked to their objects by causal connection.” My point in The Iconoclastic Imagination was not to cast doubt on the political potential of indexes so much as to argue that within the parameters of the neoliberal imaginary indexicality cannot be taken for granted—that it, like normative versions of rhetoric, depends on certain cultural and political conditions in order to survive, let alone to thrive. So, I would join Professor Atkinson in his call to citizen-critics (a phrase I first learned from Professor Eberly) to “direct our theoretical and critical energies toward exploring the index as mode of representation.” Guns and arms are an important place to look. I would only insist that we recognize just how difficult such looking is under neoliberal conditions. It can be downright bewildering.

    doi:10.1080/15362426.2017.1385258