ABSTRACT This article studies Trumponomics as a brand that derives its economic and political purchase from the patterns of affective circulation opened up by the contemporary political economy. Because neoliberalism enables branding to both extract surplus wealth and appropriate surplus affect directly from consumers, it changes the rhetorical terrain. In this new landscape, Trump’s incoherent economic policies fade into the background as the production of his economic brand occupies the foreground. My argument theorizes affect within the labor theory of value, analyzes the Trump brand within that framework, and explores the implications of including affective value within the rhetorical toolbox.

ABSTRACT In the nineteenth and twentieth centuries, an unprecedented number of Gnostic manuscripts were unearthed at sites across Egypt. Discovered on the Cairo antiquities market, in ancient trash heaps, and in buried jars, these papyri have radically refigured the landscape of early Christian history. Rhetoric, however, has overlooked the Gnostics. Long denigrated as heretical, Gnostic texts invite historians of rhetoric to (re)consider the role of gender in the early Church, the interplay between gnōsis and contemporary rhetorical concepts, and the
development of early Christian rhetorical practice(s) within diverse historical contexts, including the Second Sophistic. In response to recent calls for rhetorical archaeology, this essay returns to Cairo, Oxyrhynchus, and Nag Hammadi. These three locations refigure early Christian rhetoric(s) in situ.

ABSTRACT The landscape surrounding a memory site strongly influences how it is perceived by the people who visit it. As landscapes are prone to change over time, it is important to acknowledge the ways that such change exerts influence over visitors’ experiences. Through a historically oriented in situ investigation of Atlanta’s Civil War commemoration sites, I reconstruct a narrative from that city’s history that demonstrates how changing contexts, physical and social, can influence both the use of memory sites and the construction of future memory sites. I suggest that change in these sites’ fragmented surroundings prompted the construction of new monuments that were chiefly informed by ideological inadequacies created by transformed landscapes at older memory sites.

ABSTRACT Building upon the insights of historians of rhetoric and architecture, this study examines the Celsus Library at Ephesus through the lenses of literacy studies and hegemony. By drawing on first-hand observations of the extant structure and historical studies that re-create its original appearance and relationship with its architectural context, the author speculates on the uses and functions of the library during the early second century CE. While the library's elite patrons experienced its instrumental impact, passersby from all levels of society witnessed the building's hegemonic display of Rome's cultural and political power.

ABSTRACTThis article argues the digital tools and search environments that increasingly support historical scholarship in rhetoric and composition have material and epistemological implications for how we discover, access, and make sense of the past. In light of these changes, I suggest that more explicit reflection and discipline-specific conversation around the uses and shaping effects of these technologies is needed. Tracing my own digitally enabled search for information about an early-twentieth-century advice writer named Frances Maule, I describe how mass digitization has shifted conditions of findability. I conclude by outlining a heuristic for critical reflection—a “principle of proximity”—and urging rhetoric and composition historians to take a more active role in shaping the emerging landscape of digital research.