Jon McKenzie , University of Wisconsin-Madison Enculturation : http://enculturation.net/smart-media ( Published: September 27, 2012 ) This special section of Enculturation features four sets of experimental media projects produced at the University of Wisconsin-Madison, three by English students enrolled in different courses I have taught over the past several years and one recent experiment of my own. As indicated in the short descriptions provided by their producers, these projects vary in content, form, medium, and function, but all can be understood as emerging scholarly genres—or what we’re calling at UW-Madison smart media . At a time when bookstores are closing, when the MLA is questioning the monograph as the dominant model for dissertations, a time when academic publishers are grappling with the many challenges posed by the web, it is little wonder that smart media such as TED talks, theory comix, video essays, and interactive installations have emerged. Smart media supplement the traditional scholarly genres of book, article, and conference paper, adding elements closely identified with new media: digital images, video, and sound, as well as interactivity. These emerging scholarly genres mix ideas and affects, logos and graphe . If, as Jacques Derrida, Gregory Ulmer, and others have long argued, logocentric writing marginalizes graphe , smart media turns on the high-res display, cranks up the volume, and plays with the inputs and outputs. Writing in no way disappears: it remains a crucial though reinscribed track in a multimedia composition—or rather, design . For design is to digital media what composition is to writing: a craft that can be learned and taught, one that has a long history yet still produces surprises, amazement, and, admittedly, at times clichés and boredom. At UW-Madison, I direct DesignLab , a new design support center for student media projects that works closely with the Libraries (where it is institutionally situated), our central IT…

Michael MacDonald , University of Waterloo Enculturation : http://enculturation.net/martial-mcluhan-2 ( Published: June 26, 2012 ) Editor’s Note: This is part two of an essay published in Enculturation’s special issue on Marshall McLuhan, “McLuhan @ 100.” In “Martial McLuhan I: Framing Information Warfare,” Michael MacDonald argues that McLuhan’s basic theoretical frame for understanding media was rhetoric. This rhetorical focus allowed McLuhan to see that war is about both the destruction of physical infrastructure and the shaping and reconfiguring of bodies and brains, affects and attitudes. In “Martial McLuhan II,” MacDonald uses McLuhan’s understanding of media ecology, embodiment, and information environments to examine military theory. That analysis presents a detailed account of how Info War strategies take aim at the body and brain by using information as a “soft kill” weapon. In On War , Carl von Clausewitz argues that every battle revolves around a “central hub” of activity—a center of gravity or “heavy point” ( Schwerpunkt )—that forms the nodal point of the enemy’s material military power. Info War, however, makes civil society itself the center of gravity. Info War targets not only the physical infrastructure of information (nodes, cables, links, servers, towers, routers, electricity grids) but also the decision makers, “human or automated,” plugged into the grid. “The friendly or adversary personnel who make decision and handle information,” notes the Joint Publication on Information Operations , “constitute a critical component of the GII [emphasis added]” (Glossary GL-6). According to McLuhan, the “sheer inclusiveness” of information as a medium and as a concept expands both the field of battle and the semantic field of war. “Real, total war has become information war,” notes McLuhan in The Medium is the Massage , “it is being fought by subtle electric informational media—under cold conditions, and constantly” (138). Building on The Mechanical Bride…