Journal of Business and Technical Communication
218 articlesApril 1993
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Theory and Curriculum: Reexamining the Curricular Separation of Business and Technical Communication ↗
Abstract
Business and technical communication have conventionally been separated in academe—a separation that formalist rhetorical theory has supported. Epistemic rhetorical theory, however, suggests that this separation does not reflect the profession's current understanding of workplace discourse. This article demonstrates that the labels business and technical communication are not helpful in understanding two workplace documents: a memorandum and a report. The article then explores the increased explanatory power in two epistemic theoretical approaches, social construction and paralogic hermeneutics, after which the article discusses the radical implications of these approaches for a curricular dialogue concerning workplace writing. Finally, the article describes interests inside and outside academe that preserve the status quo and thus mitigate against curricular change, positing that such change would be difficult, but not impossible, to achieve.
January 1993
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Sense and Sensibility in Technical Documentation: How Feminist Interpretation Strategies can Save Lives in the Nation's Mines ↗
Abstract
This article analyzes postaccident investigation reports from a feminist perspective to show (a) how the conventions of public discourse privilege the rational (male) objective voice and silence human suffering, (b) how the notion of expertise excludes women's experiential knowledge, (c) how the conventions of public discourse sanction the exclusion of alternative voices and thus perpetuate salient and silent power structures, and (d) how interpretation strategies that fail to consider unstated assumptions about gender, power, authority, and expertise seriously compromise the health, safety, and lives of miners—and in a broader sense—all of those who are dependent on technology for their personal safety.
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Abstract
Technical writing theory and research about communication in large organizations mostly ignore from-the-top control of rhetoric. The usual emphasis on an individual writer negotiating with a known audience and generally free to decide on matters of style, organization, and so on can hide the ways that power relations often silently control internal rhetoric. Conclusions are based on two case studies: In the later Middle Ages, professional letters had to conform to a rhetorical format that necessarily foregrounded unequal power relations. In a contemporary nuclear power station, similar power relations purposely obscure writer and audience while procedures dictate format and content.
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Abstract
The authors explore the parallels to be found by comparing descriptions of the technical communicator with differing views of the communication process—the transmission, translation, and articulation views of communication. In each of these views, the place of the technical communicator and of technical discourse shifts with respect to the production of meaning and relations of power. The authors argue from the standpoint of the articulation view for a new conception of the technical communicator as author and of technical communication as a discourse that produces an author.
October 1992
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Abstract
Mohan Limaye presents two important concerns in his insightful response to my article [“Categorizing Professional Discourse: Engineering, Administrative, and Technical/Professional Writing,” Journal of Business and Technical Communication 6:1 (January 1992), pp. 5–37]. I wish to comment on these points and also to submit a correction to the text of the article.
July 1992
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Abstract
As in the fields of composition and technical writing, the emphasis on hierarchical organization of texts in business writing has led to a devaluation of narrative, perhaps because the kind of knowledge that narrative creates has been insufficiently understood. By elucidating the special properties of narrative as a mode of discourse and as a cognitive instrument, this article argues for the potential power of narrative in many common business writing situations.
January 1992
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Abstract
Most technical writing textbook assignments are artificial. They do not force students to deal with writing problems in the same way they will be called on to deal with them in the workplace. Technical writing instructors can provide their students with realistic writing alternatives. Alternatives for two assignments that are almost always artificial—writing instructions and definition—and the benefits of these a alternatives are discussed.
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Abstract
To help students enter a professional discourse community, teachers must assess how accurately they both understand the community's discourse practices. Our research investigated how job recruiters seeking to fill positions in mechanical engineering or marketing were influenced by the quality of writing in student résumés. The résumés varied in elaboration, sentence style, mechanics, and amount of relevant work experience. The recruiters rated the résumés to indicate their willingness to interview the students. We found that recruiters in the two fields—engineering and marketing—valued quite different writing features. When we subsequently asked students in business writing and technical writing classes to rate the same résumés, we found that they underestimated the importance of various writing features. Generally, however, students' ratings resembled those of the recruiters in their respective disciplines. This study documents how students can improve their résumés and provides insight into the variations of discourse practices in professional disciplines.
October 1991
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Gender Issues in Technical Communication Studies: An Overview of the Implications for the Profession, Research, and Pedagogy ↗
Abstract
This article presents an overview of research and unanswered questions related to gender issues in technical communication. Specific issues affecting our profession, our research, and our pedagogical philosophies and assignments are presented. The article addresses the consequences of the feminization of technical communication, the avenues for research on gender differences in communication—specifically those differences that affect technical communicators—and the means for encouraging a more gender-balanced view of business and industry within our technical communication classrooms by giving students a chance to practice writing about gender-related issues.
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Abstract
To study the possible impact of feminist theory on technical communication, this article discusses six common characteristics of feminist theory: (a) celebration of difference, (b) impact on social change, (c) acknowledgment of scholars' backgrounds and values, (d) inclusion of women's experience, (e) study of gaps and silences in traditional scholarship, and (f) new female sources of knowledge. Three debates within feminist theory spring out of these common characteristics: whether to stress similarity or difference between the sexes, whether differences come from biological or social forces, and whether feminist scholars can avoid reinforcing binary opposition. The article then traces the impact of these characteristics of feminist theory and debates within feminist theory on the redefinition of technical communication in terms of the myth of scientific objectivity, the new interest in ethnographic studies of workplace communication, and the recent focus on collaborative writing.
July 1991
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Visual Language: The Development of Format and Page Design in English Renaissance Technical Writing ↗
Abstract
Studies in the history of technical writing have only recently begun to study the development of technical writing. Pollard and Redgrave's Short-Title Catalogue, 1475-1640 contains a number of English Renaissance technical books that reveal that Renaissance printers and authors were aware of the need for readability and visual access in technical reference and information books. An examination of these books shows evolving use of many contemporary page design techniques: partition, clearly worded headings, visual aids, enumeration and listing devices, and choice of font for emphasis.
April 1991
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Abstract
With the advent of electronic networking, writing pedagogy has moved into the arena of computer-supported collaborative writing, using collaborative writing as an instructional means to promote a more social view of the writing process. Therefore, as business and technical communication researchers and instructors, we need to ask the following questions: What kinds of software have been developed to aid computer-supported collaborative writing in the workplace and in the writing classroom? What benefits and problems have resulted from the design and use of this software? What research issues should be addressed as we approach the next decade of computer-supported collaborative writing? In this article the author explores these questions, highlighting five computer-supported collaborative writing systems from the workplace and five such systems from the writing classroom.
September 1990
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Abstract
Ongoing attempts to define technical writing are inevitably confounded by problems caused by an excessively broad focus, which obscures the basis and usefulness of the definition, or by an excessively narrow focus, which arbitrarily-and sometimes oddly-relegates samples of writing as in or out of the realm of technical writing. Technical writers have been doing their jobs for far too long without a definition to be satisfied with a one- or two-sentence catch-all definition, and such a definition may result in dividing technical writing into two (or more) cultures.
September 1989
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Abstract
While demand for business- and technical-writing courses at colleges and uni versities has increased, genuinely qualified teachers are not always available. This article describes an extended program for training graduate assistants to teach business and technical writing. The three-semester program includes a semester of apprenticeship teaching, followed by two semesters in which the graduate assistants teach their own classes. During the graduate assistants' first two semesters, they attend preparatory seminars on the teaching of pro fessional writing. The program emphasizes providing guidance and support for new teachers throughout their assistantship period, while encouraging the graduate assistants to develop their own teaching styles.
January 1989
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Abstract
This article presents the results of a year-long study of the business- and technical-communication market in Boston, Massachusetts. The study iden tifies the abundance of professional titles, duties, attitudes, responsibilities, aptitudes, and skills in business and technical communication included in six large categories ofpractice: technical communication, publishing, public rela tions, marketing, development, and training. Based on the Boston communication-market research and on occupational data from the U.S. De partment of Labor, this study suggests that, in the decade ahead, communica tion practitioners can expect healthy growth in the profession.