Using data from 88 students, 20 advisers, and 24 hirers about U.S. résumés, this article focuses on face of the company, the concept of employers' evaluating how well applicants might represent a company. The results of applying rhetorical listening’s identification–disidentification to “face” suggested two outcomes and their implications. First, primary audiences invoked secondary audiences to the point in which they conflated, suggesting that résumés should incorporate secondary audiences. Second, hirers sometimes violated their own beliefs about diversity hiring because of audiences they invoked, suggesting that because invoking audience can perpetuate inequitable hiring practices, hirers should be more nuanced about the audiences they choose.

This article argues that rhetoricians of health and medicine can benefit from new methodological orientations that more fully account for conducting digital research within vulnerable online communities. More specifically, this article introduces a feminist digital research methodology, an intersectional methodology that helps rhetoricians of health and medicine contend with the overlapping rhetorical, technological, and ethical frameworks affecting how we understand and collect health information, particularly within vulnerable online communities. The author considers methodological shifts in Internet research ethics, rhetorics of health and medicine, and feminist rhetorics as well as definitions and conceptions of online communities and vulnerability. The author next draws from a 5-year case study of an online childbirth community to demonstrate how a feminist digital research methodology offers an alternative methodological orientation that helps researchers navigate ethical decision-making practices that arise from conducting health research within vulnerable online communities. Finally, the author outlines the broader implications of this methodology by suggesting three ways that scholars can use it within and beyond the field.

This article employs neoclassic and feminist rhetorical perspectives to investigate the persuasive strategies in two scientific articles written in the late nineteenth century by Ellen Swallow Richards. One of the first credentialed female scientists in the United States, Richards wrote about nutrition research she conducted in her experimental food laboratory, the New England Kitchen, to persuade two separate audiences—one predominantly male and the other predominantly female—of the scientific value of nutrition studies. The article adds complexity to our historical underpinnings by querying how gender—of the writer, of the audiences, and in the nature of the topic—contributed to the writer’s rhetorical burdens and provides evidence that women historically have been active knowers and users of science and technology.

This article extends current thinking about the rhetoric of technology by making a preliminary inquiry into what a feminist rhetoric of technology might look like. On the basis of feminist critiques of technology in various disciplines, the author suggests three ways in which feminist approaches to building a rhetoric of technology might differ from current nonfeminist approaches to this task. First, feminist scholars should adopt a more expansive definition of technology than that which informs current rhetoric of technology research. Second, feminist scholars should ask research questions different from those being asked by current rhetoric of technology researchers. Third, feminist scholars should move beyond the design and development phases of technology, which most of the current research on the rhetoric of technology emphasizes.