This qualitative study investigates how writing instructors compose feedback in multimodal digital environments, focusing on the rhetorical and relational dimensions of their design choices. Drawing on social semiotics and multimodal composition theory, the study analyzes feedback artifacts, instructor interviews, and student surveys from six first-year writing courses. Findings reveal that instructors engage in complex feedback design work across communication modes, often without formal training or shared frameworks. Instructors tended to default to text-based habits shaped by genre memory but adapted their strategies in response to communicative breakdowns and student needs. The study identifies three core themes: reliance on print-era conventions, rhetorical problem-solving through modal layering, and ambiguity in feedback interpretation. Despite these challenges, instructors demonstrated creativity and care in their attempts to communicate clearly and relationally. The article calls for a rhetorical framework to support multimodal feedback design, emphasizing the need for pedagogical reflection, professional development, and student co-interpretation. As genAI and platform automation continue to evolve, the findings underscore the importance of feedback as a site of human judgment and presence. The article concludes with recommendations for instructors, writing programs, and institutions to better support feedback as intentional, relational work.

Giving feedback to student writing is one of the writing teacher’s most important tasks in the classroom, and there are many forms of feedback that writing teachers can use such as written feedback, teacher-student conferencing, peer feedback or self-assessment. More than these options, the influx of technologies into writing classrooms provides teachers with the use of screencast video feedback when responding to student writing. In this article, two second language writing teachers questioned their feedback practices when responding to students’ texts and implemented feedback innovation by using screencast video feedback in their classrooms with the goal of exploring how their attempts to use video feedback affected their individual practices. The implementation of video feedback opened their eyes as writing teachers because of its multimodality. The combination of aural, visual, textual, and gestural modes was particularly innovative for them because it helps them to envision feedback as a tool for promoting the improvement and learning of writing instead of correcting students’ immediate errors in writing. This article provides ideas and suggestions for writing teachers interested in improving feedback practices with screencast video feedback.

Multimodality is recognized as a useful pedagogical tool, but it is often difficult to apply in real-life curricula. Further, expectations on educators and various campus units are increasingly complex and require nimble and innovative partnerships. In this article, Christina, a first-year composition instructor, and Lucie, the university’s writing center (WC) director, share their different but parallel paths to “going multimodal” for the first time. They show how they joined forces to determine how best to teach and respond to students’ diverse multimodal projects. First, Christina explains how she taught herself and her students about multimodal rhetoric and genres with the help of two dedicated WC tutors. She also outlines how she created a rubric to respond to students’ projects throughout their composing processes. Then Lucie shares her initial hesitancy about going multimodal and how she ultimately prepared her tutors to respond to the projects that Christina’s students presented. The article concludes with Christina and Lucie discussing the exciting synergy they experienced while working together and with the tutors and the challenges they faced. For composition instructors, tutors, and WC directors interested in adopting multimodal assignments, this article provides ideas and suggestions for teaching, giving feedback, and mentoring.

The rapid increase in online learning programs has led to an increase in the number of students taking composition courses online. As a result, there is a need to develop teaching practices and approaches to feedback designed specifically for online learning environments, which serve a largely nontraditional student population. Addressing a current gap in the literature regarding approaches to feedback that meet the needs of nontraditional students, this quasi-experimental study used a process model of composition and post-positivist and social constructivist epistemological orientations to measure student perceptions and preferences when provided with text-only feedback or a combination of textual and audio-visual commentary. Results indicate that the majority of students, if given the choice, prefer a combination of audio-visual and text-based commentary to textual feedback alone because they consider it helpful and feel that it enhances their overall understanding of instructor feedback by providing more detail and by using auditory and visual modes of communication. Students also liked audio-visual feedback because they considered it a form of personalized and individualized interaction, and some felt that it helped them spend more time and effort on revision.