Poroi

15 articles
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February 2026

  1. Using Stasis Theory as a Heuristic for Examining Epistemological Dilemmas in a Post-Truth Landscape
    Abstract

    This is an accepted article with a DOI pre-assigned that is not yet published.The current definition of post-truth creates an adversarial relationship with rhetorical theory, relying on a positivist stance toward epistemology. Additionally, the most public-facing scholarship concerning post-truth tends to view knowledge in rather concrete ways, failing to account for the nuance of differing types of knowledge and rhetorical situations. As a result, most of the pragmatic approaches to dealing with disingenuous post-truth rhetorical tactics are predicated on positivism (e.g., fact-checking) and post-truth gets either downplayed or only treated theoretically in rhetorical scholarship. This article redefines post-truth in a manner more amendable to rhetorical theory and presents a heuristic predicated on stasis theory as a method for evaluating the epistemic certainty of rhetorical claims. The heuristic is then used to analyze an exchange from an episode of the podcast Armchair Expert to demonstrate how rhetorical discourse can become unproductive and adversarial when interlocutors claim an inappropriate amount of epistemic certainty, in particular by treating value-based claims as facts. Discussions of the post-truth dilemma need to extend beyond the confines of the current definition to include all discursive practices that ascribe the wrong amount of epistemic certainty to particular claims, not just practices that challenge established knowledge and facts.

    doi:10.17077/2151-2957.31849

March 2025

  1. Ways and Means: Rethinking the Rhetoric of Inquiry for the 21st Century
    Abstract

    Tracing the journal’s history from its beginning in 2001 to its present transformation, this essay explores how POROI has shaped and been shaped by broader disciplinary, institutional, and technological shifts. Highlighting key contributions to rhetorical inquiry—spanning science, technology, medicine, and beyond—the issue revisits influential articles that have defined POROI’s mission while inviting scholars to reimagine its future. As POROI embraces new ways of knowing and responds to contemporary challenges, it seeks to foster an inclusive, interdisciplinary space for examining the rhetoric of knowledge production in the 21st century.

    doi:10.17077/2151-2957.33946

December 2024

  1. From Turns to Networks: Multiplicity in Rhetorical Agency
    Abstract

    This article examines rhetorical agency by using advanced bibliometric methods, arguing for a refined approach that recognizes multiple forms of rhetorical agency. By employing methodologies from information science, this study also illuminates often-overlooked infrastructural dynamics among scholars, specifically in how scholarship has materialized and enforced through textual citations. The analysis supplements traditional historical narratives of theory, introducing a dynamic conceptualization of rhetorical agency as an interconnected network. This paper forwards a multifaceted understanding of rhetorical agency, envisioned as comprising at least five intertwined networks. This article consequently provides a novel approach for analyzing disciplinary history by considering how citationality carries material traces of the past.

    doi:10.17077/2151-2957.33872

May 2022

  1. Johanna d'Arc of Mongolia As the Fairy Tale of Shock Economy
    Abstract

    In this essay, I examine the film Johanna d’Arc ofMongolia (1989), made by German director Ulrike Ottinger in the year of the fall of the Berlin Wall. I argue that it can be read as an anti-authoritarian articulation of a desire for radical public spheres better suited to serve minority interests, particularly at a time of drastic transformations of social and political conditions. The film’s narrative ambiguity should be read in the rhetorical situation of radical fairy tales in West Germany and their attempt to develop counterpublic spheres to resist the organization of experiences by the consciousness industry. Ottinger’s film, while shot mostly in Inner Mongolia during the crucial year for the reunification of Germany, is far from being escapist. The shock of the displaced lower-class heroine, so different from the “happy ending” imperative of traditional fairy tales, unveils the fiction of a neoliberal economy that considers people and land as mere commodities. Like Karl Polanyi, Ottinger wants to empower people to question the assumption that they had to accept major displacements and flexibility in the name of a self-regulating market. The fairy tale, as a contested genre related to education, is a primary field for this struggle.

    doi:10.17077/2151-2957.31398

May 2021

  1. The Rhetoric of Big Data: Collecting, Interpreting, and Representing in the Age of Datafication
    Abstract

    Rhetorical studies of science, technology, and medicine (RSTM) have provided critical understanding of how argument and argument norms within a field shape what we mean by “data.” Work has also examined how questions that shape data collection are asked, how data is interpreted, and even how data is shared. Understood as a form of argument, data reveals important insights into rhetorical situations, the motives of rhetorical actors, and the broader appeals that shape everything from the kinds of technologies built, to their inclusion in our daily lives, to the infrastructures of cities, the medical practices and policies concerning public health, etc. Big data merits continued attention from RSTM scholars as our understanding of its pervasive use and its ethos grows, but its arguments remain elusive (Salvo, 2012). To unpack the elusivity of big data, we explore one particularly illustrative case of big data and political, democratic influence: the Cambridge Analytica scandal. To understand the case, we turn to social studies of data to explore the range of ethical issues raised by big data, and to examine the rhetorical strategies that entail big data.

    doi:10.13008/2151-2957.1311

February 2019

  1. ‘The Light Cloak of the Saint:’ The Changing Rhetorical Situations of Esperanto’s “Internal Idea" and its Relevance to Contemporary Problems
    Abstract

    Esperanto was conceived as a model of commercial usefulness, but also to confront the higher aims of its “internal idea.” The interna ideo of Esperanto has historically taken various forms, but it has most often been concerned with protecting a multiethnic world in its diversities, building bridges that allow for a more equitable coexistence of minorities. This underlying ethical thrust makes the international language a potential lever for a more just society in the current global conditions. In order to support this claim, I reconstruct the rhetorical situation of Zamenhof’s pronouncements on the “internal idea,” including Hillelism and Homaranismo. I also argue that George Orwell’s dystopic Newspeak can be considered a political commentary about what would happen to Esperanto if the “internal idea” were to be hijacked in the name of economic progress or the supposed tranquility of commerce.

    doi:10.13008/2151-2957.1278

January 2018

  1. A Neurorhetoric of Incongruity
    Abstract

    As a conceptual resource for rhetoric, contemporary neuroscience has considerable potential. Yet how exactly rhetoricians should deploy it as such requires careful consideration. While some engage neuroscience in a foundationalist fashion, using it to ground rhetoric in empirically tested claims, I make the case for a non-foundationalist approach, arguing that neuroscience can serve as a resource for rhetoric on the basis of epistemologies that value the speculative, indeterminate, and contingent. That is, we can use neuroscience to achieve perspective rather than proof and continued conversation rather than resolution. More specifically, I suggest placing neuroscience in incongruous contact with rhetoric, using it to achieve Burkean perspective by incongruity. I then do so in an extended example that puts Antonio Damasio’s somatic marker hypothesis in incongruous contact with ancient accounts of eikos, thereby offering a fresh angle from which to view enduring discussions anew.

    doi:10.13008/2151-2957.1248

May 2016

  1. The Great Chain of Being: Manifesto on the Problem of Agency in Science Communication
    Abstract

    This manifesto presents positions arrived at after a day-long symposium on agency in science communication at the National Communication Association Annual Meeting in Las Vegas, NV, November 18, 2015. During morning sessions, participants in the Association for the Rhetoric of Science, Technology, and Medicine preconference presented individual research on agency in response to a call to articulate key problems that must be solved in the next five years to better understand and support rhetorical agency in massively automated and mediated science communication situations in a world-risk context. In the afternoon, participants convened in discussion groups around four topoi that emerged from the morning’s presentations: automation, biopolitics, publics, and risk. Groups were tasked with answering three questions about their assigned topos: What are the critical controversies surrounding it? What are its pivotal rhetorical and technical terms? And what scholarly questions must be addressed in the next five years to yield a just and effective discourse in this area? Groups also assembled capsule bibliographies of sources core to their topos. At the end of the afternoon, Carolyn R. Miller presented a reply to the groups’ work; that reply serves as the headnote to this manifesto.

    doi:10.13008/2151-2957.1246

May 2015

  1. Rhetorical Agency in the Face of Uncertainty
    Abstract

    Living with global terrorism, global epidemics, and new medical technologies has made risk a dominant theme in the 21st century in terms of both individual action and public policy.This condition has led us to become more occupied with debating, preventing, and managing risks.Risk Society, 1996 Any time we read or watch the news, the global, scientifically saturated nature of the world becomes apparent.Current events pertaining to medical risks in particular have become increasingly significant.Take, for example, the recent Ebola situation in which we have witnessed how infectious disease threat and communication of risk ignite and stoke public frenzy about how to act and whom to blame.Think of the news coverage on whether the "infected Dallas nurse and other innocent bystanders vulnerable to contracting Ebola.Also consider the treatment politically issuedwent for a bike ride.Perceptions of harm get encased in public talk where case scenario" storylines not only dominate and d but also lead to action.In this regard, and in response to her quarantine orders specifically, the

    doi:10.13008/2151-2957.1225
  2. Theory in a Transdisciplinary Mode: the Rhetoric of Inquiry and Digital Humanities
    Abstract

    The sciences and humanities have long been regarded as discrete intellectual cultures, separated by a sharp epistemic divide. Recently, however, turns toward "transdisciplinarity" have intimated the growing importance of overcoming disciplinary boundaries. The Rhetoric of Inquiry and digital humanities are two transdisciplinary projects that have attempted, respectively, to bring humanistic inquiry to the sciences, and to bring scientific inquiry to the humanities. This paper attempts to trace the parallel genealogies of both projects in an attempt to theorize some common traits of theory in a transdisciplinary mode. I suggest that articulating these projects with one another enables us to suppose that building transdisciplinary theory will entail a heightened reflexivity concerned with questions about scope, methods, and epistemic values.

    doi:10.13008/2151-2957.1188

January 2014

  1. Building the Case for an “Architectonic” Function of Rhetoric in Health Services Research
    Abstract

    In 2003, National Institutes of Health director Elias A. Zerhouni called for the development of innovative research methods that more effectively connect medical research findings to clinical care. His call and the transformative institutional and funding changes it has wrought have opened up an exciting opportunity for rhetorical scholars to join the interdisciplinary project of improving medical research and delivery. Responding to this opportunity, this paper articulates one vision for the rhetorician turned health services researcher. This vision is rooted in Richard McKeon’s insight that in addition to the analysis of discourse and the promotion of good communication practices, the art of rhetoric may also play a role in arranging human knowledge to catalyze the transformation of larger social, political, and scientific enterprises. His work suggests that this “architectonic” function of rhetoric is suited to the highly complex and technological modes of knowledge creation now prevalent in medicine and other artistic and scientific domains. Following his lead, this paper builds the case for an “architectonic” view of the role of rhetoric in interdisciplinary collaboration that is responsive to the “rhetorical situation” emerging from the problems and possibilities of 21st century healthcare.

    doi:10.13008/2151-2957.1180

August 2013

  1. The Rhetoric of Agitation and Control Confronts Movement Theory and Practice
    Abstract

    Unlike the others in this collection of articles, I was Don Ochs' classmate for three years. When taking classes in classical rhetorical theory or practice, he tended to share instructional tasks with the professor-ofrecord. His classical education was exemplary. He had drunk deeply of the Greco-Roman brew. He was a man whom you could ask, "So what are you doing at 2:34 p.m. tomorrow?" and get a precise reply-the most totally organized doctoral student I've ever met (so unlike the rest of us).

    doi:10.13008/2151-2957.1172

April 2013

  1. The Rhetoric of Science Meets the Science of Rhetoric
    Abstract

    Thirty years before the beginning of the still ongoing cognitive revolution, Kenneth Burke articulated a universalist program of verbal resources that falls into close synch with many of the findings and principles of that revolution. In this paper, I connect Burke’s program to the insights of Jeanne Fahnestock in her work on figuration and argumentation and argue that cognitive rhetoric in this mode can undergird rhetoric of science.

    doi:10.13008/2151-2957.1158
  2. The Prospect of Invention in Rhetorical Studies of Science, Technology, and Medicine
    Abstract

    This paper recommends three general lines of inquiry concerning rhetorical invention as alternative ways to advance work in rhetorical studies of science, technology, and medicine. One line of inquiry involves the study of the creative processes and imaginative practices involved in the invention of perspectives in discourses of and about science, technology, and medicine. This line of inquiry is elaborated with attention to the master tropes, dramatism, argument, and visual representations. The second general line of inquiry involves identification, analysis, and critique of the commonplaces that are deployed as authoritative in discourses about purportedly “expert” matters. The third line of inquiry concerns articulation of the distinctive place of a rhetorical perspective, informed by an emphasis on invention, in cross-disciplinary projects involving science, technology and medicine.

    doi:10.13008/2151-2957.1164

January 2010

  1. Foucault’s Rhetorical Theory and U.S. Intelligence Affairs
    Abstract

    In 2003, the U.S. Air University published “The Role of Rhetorical Theory in Military Intelligence Analysis: A Soldier’s Guide to Rhetorical Theory” written by Air Force Major Gary H. Mills. In this essay, Mills argues that the rhetorical theory of French historian and philosopher Michel Foucault “serves as a powerful military-intelligence force multiplier.” Foucault is described by Mills as a “reluctant, unintentional military tactician.” Likening Foucault’s rhetorical theory to a weapon used by a combat force might strike rhetorical and critical scholars as bizarre given Foucault’s theoretical and political project. Therefore, in this essay, I attempt to understand the meaning and accuracy of Major Mills’s claim, as well as consider the broader implications of Foucault’s rhetorical theory in relation to U.S. intelligence and national security organizing.

    doi:10.13008/2151-2957.1067