Poroi

9 articles
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March 2025

  1. Ways and Means: Rethinking the Rhetoric of Inquiry for the 21st Century
    Abstract

    Tracing the journal’s history from its beginning in 2001 to its present transformation, this essay explores how POROI has shaped and been shaped by broader disciplinary, institutional, and technological shifts. Highlighting key contributions to rhetorical inquiry—spanning science, technology, medicine, and beyond—the issue revisits influential articles that have defined POROI’s mission while inviting scholars to reimagine its future. As POROI embraces new ways of knowing and responds to contemporary challenges, it seeks to foster an inclusive, interdisciplinary space for examining the rhetoric of knowledge production in the 21st century.

    doi:10.17077/2151-2957.33946

December 2024

  1. Viral Denial: Pandemics, Chiropractic, and the Persuasive Power of Invisibility
    Abstract

    While Louis Pasteur’s germ theory functions as one of the foundational concepts of modern medicine, resistance to COVID-19 prevention measures reveal a rejection not just of government mandates, but of germ theory as well. Therefore, this article seeks to trace the rhetorical linear of rejections of germ theory denialism through an examination of primary and secondary texts from Pasteur’s contemporaries, through the development of chiropractic, and into the COVID-19 pandemic. The author finds that the denial of viruses offers a peculiar form of biorhetoric that invokes absence and invisibility, rather than presence, as rhetorical grounds for rejecting public health directives.

    doi:10.17077/2151-2957.31809
  2. From Turns to Networks: Multiplicity in Rhetorical Agency
    Abstract

    This article examines rhetorical agency by using advanced bibliometric methods, arguing for a refined approach that recognizes multiple forms of rhetorical agency. By employing methodologies from information science, this study also illuminates often-overlooked infrastructural dynamics among scholars, specifically in how scholarship has materialized and enforced through textual citations. The analysis supplements traditional historical narratives of theory, introducing a dynamic conceptualization of rhetorical agency as an interconnected network. This paper forwards a multifaceted understanding of rhetorical agency, envisioned as comprising at least five intertwined networks. This article consequently provides a novel approach for analyzing disciplinary history by considering how citationality carries material traces of the past.

    doi:10.17077/2151-2957.33872

May 2018

  1. Imagining Places: The Roles of the Place Trope in the Discursive Constructions of Indigenous Knowledge
    doi:10.13008/2151-2957.1275

February 2017

  1. Uptaking Race: Genre, MSG, and Chinese Dinner
    Abstract

    Scientific research demonstrates that monosodium glutamate (MSG) is neither solely found in Chinese food nor a cause for health panics. Nonetheless, such a narrative still persists in the public sphere. I conduct a rhetorical analysis of the original debate on MSG to illuminate how the process of genre uptake – the process of information selection and translation from medical discussion to popular news – facilitated this prejudiced understanding. In the original debate about MSG’s effects, doctors trivialized this issue via satire that was based on latent stereotypes of Chinese identity. Although performed as insider humor, these responses were sufficiently aligned to genre expectations so as to appear to outside readers as unquestionable medical fact. As this knowledge was taken up and disseminated in the public sphere, the markers of humor disappeared, but the prejudicial views remained. This case demonstrates how the process of genre uptake can perpetuate prejudiced ideological narratives even in the absence of overt discrimination.

    doi:10.13008/2151-2957.1253

May 2015

  1. Racialized Rhetorics of Food Politics: Black Farmers, the Case of Shirley Sherrod, and Struggle for Land Equity and Access
    Abstract

    Analysis of food from its production side is still a comparatively rare topic in rhetorical studies. By analyzing how radical rhetorics in food- and agriculture-related discourses enable economic and political disparities between African-American and Caucasian farmers, this article reveals how such discourses have affected the U.S. public’s understanding of the federal government’s farm subsidy programs.

    doi:10.13008/2151-2957.1214

July 2009

  1. "Who do you think you are?": Race, Representation, and Cultural Rhetorics in Online Spaces
    Abstract

    This essay looks at the articulation of Black identity in personal and online contexts. Following Omi and Winant's argument that racial formation is a matter of racial representation within social structures, I examine the Internet as a "third place" for the online representation of Black identity by Blacks and by non-Blacks following two critical incidents in recent public culture: Kanye West's Hurricane Katrina speech and the Rev. Joseph Lowery's inauguration benediction. As a third place, the Internet encourages intimate discursive interaction, similar to the way Black barber shops and beauty salons allowed private spaces for identity discourses between Black men and women. The Internet also opens these formerly private spaces to non-Blacks, who contribute to the articulation of Black identity online.

    doi:10.13008/2151-2957.1013

March 2005

  1. “What was left of Berlin looked bleaker every day”: Berlin, Race, and Ethnicity in Recent American Literature
    doi:10.13008/2151-2957.1031
  2. Race from Berlin to Louisville: An Introduction
    Abstract

    1 Not long ago I made a keynote speech at a conference in Louisville, Kentucky about sustainability (Throgmorton, 2004a). In brief, I argued that there is a reciprocal relationship between city making and story telling. To make the Louisville region more sustainable, the people of that city would have to make narrative and physical space for diverse storytellers. Their shared urban narratives would need to be locally grounded and include black Louisvillians. From this point of view, the city's new Muhammad Ali Center could act as a powerful trope in persuasive stories about making Louisville a more sustainable place.

    doi:10.13008/2151-2957.1030