Speechwriting is a recognized profession in politics and business, particularly in the English-speaking world where speeches are central to communication. Drawing on archival research into the Kennedy–Sorensen model of State of the Union writing and findings from the author’s survey on contemporary Speechwriting in British and American politics and business: a study of the practice, profession, and speechwriting ethics, this paper highlights how the close collaboration once exemplified by JFK and Ted Sorensen no longer reflects contemporary practice. Today speechwriters often lack access to leaders and policy deliberations, yet their communication expertise and media awareness remain vital to shaping and conveying policy.

The study hypothesized that employees better receive messages containing inclusive forms. A review of the existing literature on inclusive language and its impact on employee well-being and organizational innovation was conducted. As studies worldwide show, inclusive language can: enhance the sense of belonging to an organization, provide a sense of security, and increase engagement. Inclusive language can lead to higher levels of employee creativity and innovation, and also reduce the likelihood of burnout. In our study, we examined whether inclusive language is understandable and can influence the organisation's perception and employee engagement. To this end, we tested three versions of a message: exclusive, non-inclusive, and inclusive – on a sample of 1375 working individuals using the Computer-Assisted Web Interview (CAWI) method in collaboration with IPSOS. Contrary to popular belief, inclusive language was not perceived as more difficult to understand. However, it did influence the assessment of the organization's friendliness. The study indicates that inclusive language can be a valuable asset for organizations.

The purpose of this work is to analyze the persuasion which characterizes therapeutic advice and its collaborative goal. It is observed that this type of advice seems to be more effective when it is not limited to a mere scientific demonstration, but it considers also all the interlocutor’s subjective aspects. The study is supported by examples from a little corpus of transcribed real doctor-patient dialogues, collected and analyzed in a previous research work of the author. The research examines the principal arguments, argumentative figures and silences.