The aim of this paper is to analyze the anti-Ukrainian rhetoric concerning migrants in Polish social media based on the category of topos, as in Discourse-Historical Approach, in order to evaluate the threats and dangers generated rhetorically. The research material comprises a corpus of far-right anti-Ukrainian comments and posts collected from Facebook and Instagram profiles. Based on quantitative insights into the corpus, the paper conducts a qualitative study to classify the topoi and highlight specific rhetorical strategies employed by the far-right toward Ukrainian migrants. The analysis shows the patterns which the users of extreme discourses employ to verbalize and rationalize their disdain for the migrants. These present the Ukrainian migrants as a threat to Polish independence and social order, argue that the support they receive is undeserved, and present ruling politicians as inept and ignorant of the needs of Poles.

This article examines various dimensions of persuasive communication during protest actions undertaken by Polish farmers in public spaces in 2023 and 2024, thereby disrupting social order. The source of information regarding the strikes is the popular general news portal rmf24.pl, which prepared a special report dedicated to these events. The analysis draws on the paradigm of the rhetoric of anger, which is conceptualised at the beginning of the article and compared to hate speech, rhetoric of violence, and similar concepts. The study employs several methodological approaches from the intersection of social sciences and humanities, including discourse analysis, semiotic analysis, and action analysis. The last section summarise how the Polish farmers' protests can be situated within the rhetoric of anger and point out fields for further research.

The author analyzes two different meanings of the words debate and debating in Polish: as process of collective thinking, searching the best solution of certain problem of community and as a „battle”: confrontation of two opinions. These two faces of debates could be connected with two rhetorical exercises (suasoriae and controversiae), two rhetorical genres (genus deliberativum and genus iuridicum) and two models of modern debates: deliberative debate and Oxford debate. Then two education projects, based on these concepts of debates are presented debates about plastics among pupils of secondary schools in Płock (case study of use the concept of Oxford debate) and Gdańsk Academy of Debate (based on the concept of deliberative debate). Then the author discusses numerous advantages and disadvantages of the use of Oxford debate and deliberative debate as a tools of rhetorical and civil education. Probably these two concepts of using debates in rhetorical education are complementary and should be used together, or a new format of debate, combining „battle” and „brainstorming”, should be invented.

This paper uses a corpus rhetoric approach to analyze persuasive strategies in competitive debates. The examined strategies are based on inference markers and selected types of systemic means of persuasion. The study is two-fold: the first part is the quantitative and qualitative analyses that characterize competitive debates compared to other persuasive discourses. The second part, the case study, shows the use of particular persuasive strategies related to inference markers and systemic means of persuasion in a specific rhetorical situation. As the quantitative analysis revealed, regardless of the debaters’ experience level, competitive debates are highly saturated with analyzed persuasive strategies. The case study depicts the dynamics of the selected debate; moreover, it illustrates the methodological value of linking macro and micro perspectives in the study of competitive debates as a rhetorical genre and educational activity.

While thoroughly theorized in rhetorical studies, the body primarily is understood as or through text. Following a literature review of the body in rhetorical scholarship, this article argues that the situated, concrete body is integral to ideological identity through its function as doxastic warrant in enthymematical argumentation. The article finally outlines a rhetorical-ethnographic orientation for investigating the points of expression for a doxastic body of a specific field.

Amidst the European migrant crisis, a provocative advertisement campaign by the far-right party the Sweden Democrats was destroyed by a mob. No other campaign in Sweden had attracted a similar amount of attention and resentment. This qualitative case study analyses the activism rhetoric that caused the ‘Twitterstorm’ of the decade. Through a fantasy theme analysis, it determines how the protesters defended their anti-racist rhetorical vision. Action themes connected to fantasy types and symbolic cues provoked the Twittersphere, leading activists to destroy the campaign, transcending the virtual for the physical. This event is a paradigm case for rhetorical-political social media activism and gives insight into how the SD’s provocative rhetoric functions.

In environmental communication, audience engagement is an essential prerequisite for achieving persuasive aims. This article responds to recent interest in visual storytelling and emotionalization – purposeful display and elicitation of emotions – as engagement techniques. A case study of the 2020 Global Biodiversity Festival – part online science festival, part fundraising event – provides evidence of how these techniques are employed in environmental communication for biodiversity conservation. Informed by scholarship on affect, emotion, visual rhetoric, and environmental communication, the case study analysis shows how visual representations of nature, mediated experiences of nature, and accompanying narration orient festival audiences toward specific ways of seeing and feeling that foreground emotional commitments and draw audiences into potentially transformative encounters. The visual rhetoric and affective dimensions of the festival’s website, virtual fi eld trips, and multimodal presentations focus attention, create moments of connection, and call audiences to action. The case study analysis also reveals how the festival, planned in response to the COVID-19 pandemic, treats this crisis as a kairotic moment for encouraging awareness, care, and pro-environmental behaviors.

Taking a cognitive lexical semantics perspective, the article introduces the concept of conceptual silencing as a rhetorical tool. Understood as a process of conceptual dissolution of meaning to offer a more coarse-grained sense of an expression, conceptual silencing is demonstrated to have a potential rhetorical value in that it allows for more opaque reproduction of ideology. From a cognitive linguistic standpoint, the process of conceptual silencing hinges upon a polysemous nature of a lexical item and boils down to triggering a given sense of a given lexical item in a given context. To illustrate the workings of conceptual silencing, the article reports on a case study of the lexical item Europe in the Guardian press discourse. It is demonstrated that the ultimate effect of conceptual silencing is silencing the ‘European Union’ senses under the guise of the lexical item Europe.

In 2018 Mickey Mouse, an iconic brand hero of Disney, celebrated the 90th birthday anniversary in the National Film Archive – Audio-Visual Institute (Pol. FINA) in Warsaw, Poland. By this occasion, the global corporation positioned itself in the local public domain as a social agent through cooperation with the mentioned national institution. The glocalisation strategy has been reflected in the PR activities and has found its visual form in specific PR tools. The paper aims to analyse this case study as the exemplification of a successful implementation of organisational aesthetics in the public realm. The paper analyses the global organization’s visual communication practice in the local framework.

This paper examines a rhetorical case - Mother Teresa's narrative - for evidence of prophetic qualities, including social calls to action. Mother Teresa's story is considered through established methods of investigating prophecy, such as themes of announcements of judgment and reason and the Messenger formula. Her rhetoric is also examined through the theoretical lens of Walter Fisher's narrative coherence for evidence of biblical ideals and body language. Her lived experiences are also considered evidence of her prophetic nature. Mother Teresa's narrative is read and better valued as part of a wider context of social action consistent with prophecy.

This study offers a critical evaluation of news values by four selected contemporary media outlets: BBC News, The Federalist, OneEurope and Dagbladet. The material covers the controversy around the Norwegian Child Welfare Service with cases of children being taken away from their families, thus it involves cultural and legal aspects of the issue. The analytic categories are based on news value research guidelines that were introduced in the study by Johan Galtung and Mari H. Ruge (1965). In parallel, the philosophical reference is construed through the works by Artur Schopenhauer and Anton Powell. This, in turn, allows evaluating the language that construes newsworthiness from an eristic perspective. The study demonstrates how the eristic application of news values may influence the fair presentation of an issue, at least when a case is presented as involving a controversy. The focus is on the eristic tools of news value enhancement which lead to channeling consumers’ attention in a desirable manner.