Rhetoric & Public Affairs
16 articlesMarch 2025
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Abstract
In Political Mourning: Identity and Responsibility in the Wake of Tragedy, political theorist Heather Pool offers a theory of “political mourning” in which publics respond to a highly visible death (or deaths) in ways that challenge the existing meaning of citizenship and the nation's responsibilities towards disenfranchised groups. In the introduction, Pool states, “I define political mourning as an affective communal response to a loss that threatens (or is perceived to threaten) the historical narrative, present expression, or future possibility of the political community and/or the ideals that sustain that political community” (17). While political mourning could be associated with any identity group in the United States, Pool specifically examines the role of racial identity formation. In addition to centering racial identity in the political mourning concept, Pool narrows the focus of her work to the deaths of “everyday people” rather than public figures such as politicians or martyred activists.This book contributes to political theory by building upon past scholarship on mourning and trauma studies. In the introduction, Pool argues, “It is the central claim of this book that the deaths of everyday citizens, at particular moments and in the wake of a contingent process by which these deaths are made political, can move the living to political action” (10). Pool then delineates between three forms of “mourning” in chapter one, including “private mourning,” “public mourning,” and “political mourning” (14–21). The conception of “political mourning” draws from John Dewey's publics and the “barriers to creative democracy.” These barriers—“apathy”, “indirect effects”, “the problem of presentation,” and “development of judgment” (19)—provide the framework in the analysis chapters of Political Mourning. Pool states, “Considering Dewey's focus on mobilizing citizens out of apathy, widely visible losses that prompt discussions of responsibility can be seen as moments when publics are formed. In response to visible losses, citizens and political leaders often propose specific institutional reforms” (20). Additionally, Pool extends theories regarding death and politics, including works by Bonnie Honig, Judith Butler's “mortalist humanism” concept, and Simon Stow's book, American Mourning (21–22). The author traces the political process of “how mourning becomes political by examining several instances where death served as the justification for political calls for change” (33, original emphasis). In Pool's “processual theory of political mourning,” scholars should consider five aspects of a highly publicized death, including: “context”; “visibility”; “agents”; “responsibility”; and “political change” (7–8).The analysis chapters include the following four examples of political mourning in the United States: The Triangle Fire of 1911; the murder of Emmett Till; the September 11 attacks; and the Black Lives Matter movement. Chapter two examines the political mourning surrounding the Triangle Fire, which involved the deaths of 146 young women and girls who worked at the Triangle Shirtwaist Factory in New York City. This chapter critiques the ways in which white racial identity transformed, in part, due to the mourning process and memorials in honor of deceased workers who were mostly Italian and Jewish immigrants. Prior to the Triangle Fire, “white identity” was reserved almost exclusively for Anglo-Saxons (47). When workers at the Triangle Shirtwaist Factory held a labor strike less than two years before the fire, although “non-white” workers received a lot of press coverage, their efforts to unionize failed. According to Pool, the political mourning following the fire motivated the public to support increased worker protections. Pool states, “Before the fire, the immigrant, not-quite-white striking workers were perceived by political elites as attacking American values and cherished ideals of self-sufficiency at the heart of American identity. . . . However, the power and the outpouring of public sympathy after the fire recast the now-dead workers as victims of politically enabled negligence and racialized exclusion” (49). Additionally, she claims that the dead workers’ “youth, femaleness, and ambiguous racial status” transformed them into sympathetic figures in the public's imagination (49). Although factory fires were common during this period, Pool argues that the earlier news coverage of the Triangle Factory workers’ strike created a “visibility” that made the public “predisposed to care about the workers in this factory” after the fire (56–57, original emphasis). Pool claims that the widespread mourning in New York City following the Triangle Fire, including a “March of Mourning” with nearly 400,000 marchers and onlookers, mobilized the public to care for “non-white” laborers (59) and adjusted the public's understanding of non-Anglo-Saxon “whiteness.” Pool claims, “Triangle was a moment when intra-white racial differences were muted, and one of many moments in the long process of reconceptualizing the threat to Americanness as originating not from hordes of immigrants but from blackness” (66). The public began to view the mostly Italian and Jewish victims of the Triangle Fire in New York as “innocent victims,” and their victimhood and status as working-class immigrants “laid the groundwork for a shift from hostile race relations toward friendly ethnic rivalries that helped pave the way to full citizenship for white workers within a racialized democracy” (67).Chapter three explores the political mourning surrounding the murder of Emmett Till. Pool provides a detailed overview of the scene of the murder in Mississippi, the funeral procession in Chicago, and the deep South location for the trial of Till's killers. In this chapter, Pool discusses the primary agent of this political mourning, Emmett's mother Mamie Till-Bradley (more commonly known as Mamie Till-Mobley). Pool argues that Till-Bradley's claim “I know the whole United States is mourning with me” was, in Pool's words, “a powerful rhetorical construction,” that extended a mother's private mourning of her son to a collective mourning for Americans of all races (80–81). Additionally, the author connects the death of Emmett Till and the subsequent failure of the Mississippi court to convict his two murders to sociopolitical contexts, including the Cold War and the Civil Rights Movement. Pool claims that the unjust verdict of “not guilty” for Roy Bryant and J. W. Milam (who later confessed to Till's murder) helped propel political change by getting Northern liberal whites to recognize the extreme harms of white supremacy. She states, “A politics of mourning over Till's death gave white American liberals—who had apparently come to accept the Jim Crow status quo—a clear instance to reflect on the calls of the nascent civil rights movement for racial justice and to see how the reality of Jim Crow violated aspirations to actual American democracy” (72–73). Similar to the author's finding in the chapter on the Triangle Fire, some white Americans became motivated to see a racialized community differently once a tragic death received widespread media coverage. This chapter of Political Mourning provides one of the most insightful applications of the political mourning concept that rhetorical critics could use with other civil rights case studies. As Pool states, “Without understanding the politics of mourning, it is difficult to make sense of why some deaths lead to political change while others do not” (90).In chapter four, Pool argues that the United States adopted a skewed version of political mourning following the September 11 terrorist attacks, what she terms “sovereign mourning.” In contrast to the other cases, the author claims that, following 9/11, the American government did not take any responsibility for the events that could have motivated the terrorists, including US military interventions and political intrusions in the Middle East. Furthermore, the news coverage of 9/11 focused on images of planes flying into the Twin Towers and burning images of the Pentagon rather than bodies of the deceased. In the analysis chapters on the Triangle Fire, Emmett Till, and Black Lives Matter, there are detailed descriptions of how images of the dead served pivotal roles in rallying the public toward political change. And finally, the majority of the victims of the attacks on the Twin Towers were white Americans, primarily upper-class white men in the financial industry. These victims were honored along with the New York City firefighters and police officers who responded to the attack on the Twin Towers. Meanwhile, the racialized groups of Middle Easterners, Muslims, and Arabs were constructed as an “Arab Muslim enemy” that could fill the country's need for an external target following the end of the Cold War (97–99). Pool, who witnessed the 9/11 attacks on the Twin Towers first-hand, provided a compelling description of the context preceding 9/11. This chapter departs in some ways from Pool's theorization of political mourning. It may have been beneficial for readers to learn more about how the patriotism following 9/11 helped draw white racial groups together, compared to other racial groups.Finally, chapter five centers the Black Lives Matter (BLM) movement and the impact of Trayvon Martin's and Mike Brown's deaths. Pool states that while many social media users adopted the hashtag #BlackLivesMatter to push for political change regarding police brutality, the alternative #AllLivesMatter became a backlash against centering blackness. As the author argues, “If, as the data seem to indicate, those using the hashtag #AllLivesMatter are generally white and pro-law-enforcement, #AllLivesMatter seeks to equalize the risk of being a police officer with being a black citizen. . . . It also disregards the long history of law enforcement's purpose: to protect both property and whiteness” (139). It is important to note that both Martin and Brown were killed by individuals who were white-appearing and serving in roles to protect the state. Since Political Mourning was published in 2021 and completed in the spring of 2020, there are only brief mentions of George Floyd's death by strangulation. However, in the case of George Zimmerman (who killed Martin) and Officer Darren Wilson (who shot Brown during a traffic stop), neither of the killers were convicted of a crime. Chapter five instructively synthesizes past studies on the forms of dialogue that social media users engaged in with either hashtag. As the BLM movement is ongoing, Heather Pool's connection of the political mourning concept to this activism could help scholars studying other deaths that have been commemorated by BLM. Pool claims, “The public whose interests the state reflects and whose interactions become predictably ‘canalized’ is a white public, who has rejected both logical and emotive calls to recognize the humanity of blacks and other people of color in the United States. And yet blacks (and other excluded groups) regularly challenge the undemocratic institutional arrangements that define our white democracy” (143, original emphasis).Pool concludes by considering the outcomes of political mourning, whether it will “serve as a powerful resource to demand Deweyan democracy” or “lead the polity down dark roads of xenophobia and the denial of our own role in shaping the world” (153). These two possibilities are reflected in the four case studies. While “political mourning” could help scholars studying public memory, affect, rhetorical history, media theory, and publicity surrounding deaths and tragedies, the concept may be too broad, or stretched to its limits, aligning the aftermath of murders with the aftermath of terrorism and deadly fires.
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Abstract
According to professional correspondence from Harvard, the spring 2024 anti-war and Palestine solidarity protests on campus were “disruptive.”1 UCLA similarly claimed that their students’ encampment was “a focal point for serious violence.”2 Despite these assertions, independent non-profit Armed Conflict Location and Event Data Project analyzed 533 US campus demonstrations from that spring and found that 97 percent were uneventful.3 Journalist Steven W. Thrasher spent time at four camps and describes these as “beautiful” encounters.4 CNN examined “the role professors have played in the demonstrations,” a facet of the protests that “received comparatively little attention.”5 At my own institution's protest—Virginia Commonwealth University—I watched students set up food and medical stations, deliberate, and intermittently chant at a volume slightly higher than the towering, middle-aged white man who, almost every week, projects a monologue about hell outside the library.When it comes to student-driven political activity on college campuses, charged and widespread commentary often clashes with far more banal and contradictory perspectives. One of John McWhorter's New York Times op-eds, for instance, calls the 2024 student protests “a form of abuse.”6 Online comments on this piece display a range of assumptions about US higher education: someone writes that people with humanities and social science degrees graduate “with zero knowledge.” Another person maintains that the protests “are purely performative.” What I hear in these comments and in the broader narrativizing around college students are resonances of truisms that Bradford Vivian's vital book Campus Misinformation: The Real Threat to Free Speech in American Higher Education would categorize as, indeed, misinformation7. To Vivian, such truisms coalesce into an farfetched worldview where college students “crave confirmation” to the extent that they “frequently shut down campus events and even assume power over entire universities,” rendering an alternative reality where college is a breeding ground for extremism.8 As Vivian argues, this implausible perspective grows out of “fixations on the idea of trigger warnings and safe spaces,”9 the circulation of which produces reactionary doctrines like “viewpoint diversity.” These doctrines perform propagandistic moves such as proliferating data to mimic scientific or theological argumentation and appealing to feelings like cynicism as expertise. Vivian emphasizes that casting doubt on the legitimacy of universities “is common in periods of rising authoritarian sentiment.”10 A year after the publication of Campus Misinformation, Donald J. Trump chose Senator J.D. Vance as his running mate—the same man who in 2021 delivered a speech titled “The Universities are the Enemy” for the National Conservatism Conference.11Kendall Gerdes's compelling Sensitive Rhetorics: Academic Freedom and Campus Activism is a smart analysis of how such misinformation forms. Gerdes's book unpacks public critiques of (over)sensitivity to show how those critiques fuel misinformation about college students and higher ed more generally. Gerdes argues that critiques of sensitivity mark an “ideological discomfort with the idea that language is a form of action” (4). Even though misinformation does not persuade on a purely intellectual level, language is still reduced to mere correspondence. If words are just words, then college students are too sensitive about what texts they're asked to read, what visitors are paid to speak on campus, how violations are managed, and so on. But if words are more than just words—if language is perlocutionary—then language initiates a sensitivity that resonates in far more collective ways than previously realized. As Gerdes articulates, “the sensitivity of rhetorical subjects is a generalized condition of possibility for rhetorical affection” (51). Universities and colleges pose a threat because they reveal how vulnerable or exposed we really are, together, within language.Gerdes's theory of rhetorical sensitivity is revelatory: with each site of inquiry—trigger warnings, sexual misconduct policy, Black student activism, and campus carry policies in Texas—rhetoricity itself is resignified. The book articulates that it is one thing to think of sensitivity as a weakness—it is an entirely different thing to think of sensitivity as “an irremissible exposedness.” “Before symbolic persuasion,” Gerdes writes, “before thinking and knowing, even before the experience of being, a rhetorical sensitivity obtains, opening us to existence as rhetorical subjects” (91). This conception transforms many of rhetoric's givens. If sensitivity is a mutual condition “of one's constitution in language” (38), then “vulnerability and exposedness” are not “simply matters of individual agentive choice” (51). Rather, vulnerability is a radical openness to being addressed. At all times, to be rhetorical existents is to sit in the potential for language to affect.Readers of Rhetoric & Public Affairs will be interested in how Gerdes demonstrates that public critiques of sensitivity enlist the topos of academic freedom, often misunderstood as adjacent to free speech. Academic freedom is supposed “to provide insulation for those with less rhetorical power,” since the production of knowledge should be free from hegemonic pressures (9). Still, academic freedom is a baggy topos. In 2025, I think we are more aware than ever that appeals to academic freedom do not always protect against “harassment campaigns” and remain contingent on the governor's board of visitors (9). Infrastructurally, academic freedom is often a tool or gauge of rhetorical power. As Gerdes points out, arguments about curricular changes and practices even put academic freedom in opposition to students. When “trigger warnings” were constructed as a talking point—cherry-picked from isolated contexts—academic freedom was simultaneously turned into an exigence. Gerdes refers to a 2015 Chronicle of Higher Education article that used trigger warnings as evidence of an existential threat to the university (25). Many such opinion pieces not only amplify suspicion of students but also “pit the rights of instructors against the rights of students” (26). I think most rhetoricians would be wary of that dynamic. All told, Gerdes's theory of rhetorical sensitivity provides a nuanced reading of trigger warnings as advocacy for accessibility given that trauma modulates bodily response.Gerdes's third chapter argues that college campuses do not feel safe for historically disenfranchised students. Most campuses, Gerdes argues, are defined by what Louis M. Maraj references as “white institutional defensiveness, policies, and practices that posture tentatively (often in racially colorblind ways) so as to avoid causing racial stress for white individuals.”12 Black student activism that demands “safe spaces,” such as the productive 2015 occupation of the Carnahan Quad on the University of Missouri's campus, is always resistant to Diane Lynn Gusa's conception of “white institutional presence,” which is another example where Gerdes shows how rhetorical sensitivity can be a transformative tactic for invention (63).Sensitive Rhetorics not only takes student activism seriously as institutional critique, but it also implies that college students are uniquely attuned to our shared openness. The issues that college students raise make explicit the “power of language to injure, wound, or harm” (4), implying that the practice of learning sensitizes you, making the address of others more salient and available while you yourself grow more responsive. In this way, Gerdes communicates what many lifelong learners feel: the simultaneous heaviness of beginning to notice differently—notice more—while beginning to feel slightly more responsible. College students are not fragile or self-absorbed. In their quest for trigger warnings and safe spaces, students are practicing ethical sociality. Activism mobilized by sensitivity is not whimsy nor idiosyncrasy—it's an active negotiation with what it feels like to become more responsible for yourself with others.In the book's composition, it is inspiring to witness Gerdes pulling from sensitivity as a resource. If vulnerability is distributed, as Sensitive Rhetorics argues, then even experts on sensitivity are themselves drained, prickled, and agitated, with or without personal permission. While Gerdes shows remarkable restraint referencing egregious arguments as well as questionable decisions to platform speakers like Milo Yiannopoulos outside of “peer review and shared governance” (31), every so often Gerdes delivers a biting critique. In the book's rundown of how students pursuing the Title IX process to address abuses are demeaned, Gerdes writes: “It's worth noting when scholars complain about students acting like consumers but appeal to the ‘marketplace of ideas’ as a justification for academic freedom, as if the metaphor of an intellectual marketplace should only extend to those it figures as merchants, as if the responsibility for rhetorical engagement amounts to something like ‘buyer beware”’ (49). In response to misinformation about trigger warnings, Gerdes sneaks in some fair snark: “This claim implies that the potential for trauma is so regularly inflicted on students that to advise them about it in advance would halt the day-to-day activities of teaching” (35).This book sensitized me. The first chapter on trigger warnings is a tour-de-force and the arrangement of the book is incredibly smart. I'm now wondering what “ambient norms” my pedagogical and professional choices perpetuate (29). I'm struck by what it means to be unendingly affected by others. I'm spinning stories of rhetoric where sensitivity is “a rhetorical term of art” (3). I'm listening for fallacies of false dilemmas or those moments when higher ed values serve misinformation. My antenna is up, I'm reminded of precious commitments, and it's all due to the “uncloseable openness” of Sensitive Rhetorics (4).
December 2024
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Abstract
How does America feel? We could ask introspectively—how does it feel to identify with, think about, and generally be proximate to America—or haptically—how does this imperialistic nation-state feel when it impacts different bodies? In American Magnitude, Christa Olson answers both versions of the question: she parses affects associated with American pretenses towards grandeur and reflects on the material consequences of America's inflated public feelings. The book deserves attention from anyone whose work encompasses affective publics, visual rhetorics, borders/borderlands, and the practices and legacies of American colonialism.Olson contends that, between the middle of the nineteenth century and the middle of the twentieth, “US Americans looking from the United States into the ‘other’ Americas to the south created, sustained, and circulated the United States as America through appeals to grandeur, import, and consequence” (6). Each of her chapters takes up a case study in the causes and consequences of the United States’ hegemony in relation to its neighbors. As her focus ranges across visual media from lithographs to animated films, she charts how public feelings accumulate, circulate in personal and national stories, and reinforce the self-importance of American self-representation. She also keeps an eye on the fragility of American self-aggrandizement and its failure to get non-U.S. audiences to take it seriously. The book not only carefully analyzes claims to national significance in rhetorical practice but also models how to write about hegemonic rhetorical patterns while decentering those pattern's own claims of importance.The introduction starts with Olson's “central assumptions”: that “American scenes” teach U.S. audiences the “contours and responsibilities of being American,” and that “becoming American . . . required looking not only within but also beyond US borders” (6). She develops those assumptions with three key terms: hemisphere, magnitude, and feeling. Describing her work as not strictly decolonial in practice, but as an investigation of how colonizing power functions, she focuses on “the history and consequence” (12) of U.S. habits of viewing the hemisphere as space to be controlled for gain. Magnitude names the rhetorical engine behind those habits and thus is the conceptual heart of the book. Magnitude, she argues, inheres in a variety of rhetorical practices for establishing importance and so appears in different guises across historical contexts. After defining its “close links to the sublime” (13), she rounds out the introduction by reminding readers that magnitude “rushes through a seeing-feeling body” (19). Locating magnitude in sensoria leads her to the final keyword, feeling. Magnitude's “normative common sense” is not an intangible idea but the lived reality in publics “formed through intensity of feeling and a need to monitor bodily borders both literal and symbolic” (23). Feeling, to Olson, constitutes publicness as such, as it keeps vivid the visceral qualities of what it is like to be in public. Magnitude, we might say, is not just a way of viewing, but a way of life.Chapter one offers both an origin story of hemispheric magnitude in American history and an innovative contribution to theories of visual circulation and public feeling. In it, Olson stories a wealth of archival material left behind by U.S. Americans trying to make sense of the Mexican-American war. She surveys the letters and lithographs through which the “war's implications—its aims, its triumphs, its costs—were before their eyes” (31). She theorizes “accumulation” to explicate why that archival material mattered, defining accumulation as “circulation's necessary counterpart,” involving “the buildup of material over time” regarding ideas and arguments, the slow gathering of “the stuff that sticks around and creates significance” (43). Accumulation innovates within extant disciplinary vocabularies of circulation and affect in that it allows Olson to discern affect mattering in moments when it moves too slowly to influence individual rhetorical encounters. Accumulation also lets her take a unique perspective on grandeur, describing it not as a single strike of sublime intensity but something that can gather too slowly to be noticed. American magnitude, she argues, did not occur overnight to Americans visualizing the Mexican-American war; it sedimented over time and across thousands of letters and ephemera of visual and material culture, and, like a mountain range, grew up gradually. Addressing why Americans accepted hemispheric hegemony as a dominant frame for viewing their place in the world, Olson claims that they acquiesced “to the precise shape of the nation as inevitable, as destined, and as exceptional” (65) largely by virtue of learning to take that shape for granted.The next chapter tells six stories about Frederic Church, the painter whose landscapes colored how Americans imagined “their” hemisphere. Trying to “defamiliarize the presumption of whiteness and [U.S.] Americanness that suffuses Church's paintings,” Olson tells “story and counterstory” (70) in a chapter that could have focused only on visual rhetorics. Expanding readers’ perspective on nostalgic paintings, the stories she tells contextualize, undercut, and complicate “the American stories” (71) and the landscapes of Church's that told them, that treat hemispheric hegemony as received fact. The chapter thus highlights the incongruity between magnitude's fictional “true American [white, Northern, masculine]” (81) and the character of the painter whose journeys south “left him gasping, itching, sweating, and shivering” (89). We get a picture of Church hiding his travails in tropical climates behind a more palatable painting of “placidity and tranquility” (87) that other white men could fantasize about conquering. Olson summarizes that “painting, in this retrospective, is colonization by another name” (99).Chapter three focuses on an irony of American magnitude: in an effort to be bigger than the rest of the world, American magnitude cannot recognize epistemologies other than its own, so it relies on tropes of “discovery, invention, and revelation” (105) to frame other cultures’ materials as spectacles for American eyes. Machu Picchu is the chapter's case in point for such rhetorical operations of “revealing discovery” (136). It follows Hiram Bingham, a mercenary adventurer dressed as a scientist, as he “went looking for greatness” to project to American viewers and “primed his methods to ensure he found it” (114). The chapter highlights not only how rhetorics of grand discovery “make the things that they bring to light” (137), but also how magnitude ignores entire epistemologies in framing the world as the measure of Americans’ greatness. Olson ends the chapter dwelling on the “opacity” of Bingham's “refusal to be held accountable by or to his Peruvian counterparts” (136), which Olson calls innate to rhetorics of grand discovery as such: “revelation, by necessity, hides” the “other possible understandings” (137–138) of what is being “revealed” as a discovery.The fourth chapter further develops the theme of magnitude's opacity, here from the perspective of people “looking askance” (171) at nationalistic paternalism. Olson investigates the Walt Disney Company's filmmaking work for the U.S. Office of the Coordinator of Inter-American Affairs, a unit meant to sell America's image to people in Latin America through pseudo-educational films that, in truth, barely passed as bad propaganda: “a bad gift,” in Olson's words, “presented as charity” (142). Comparing the U.S. American intent behind, and reception of, Disney films to the films’ reception in Latin America, Olson emphasizes magnitude's fragility. International audiences always viewed the tropes of “normative white, settler vision” with justified derision, in the process “pulling [American magnitude] off-course and making use of it slantwise” (178). This kind of humbling claim—that adherents to American magnitude who presumed their point of view to be “the unquestioned center of America” were “imagining things” (145)—winds down Olson's content chapters with a detailed example of how American magnitude has often failed to spur any usable rhetorical invention at all, let alone to compel actually existing hemispheric audiences to take it seriously.The concluding fifth chapter offers advice about how to resist magnitude's claims. Olson advocates a turn to “post-magnitude rhetorical history, theory, and criticism,” a disciplinary future where rhetoricians have learned “to sit with limitedness” (188). Identifying magnitude's impetus towards grandeur with the American academy's need for scholarship to be big, important, and, yes, grand, Olson refuses sweeping statements about what rhetoric beyond nationalistic magnitudes must be and instead offers advice about where such rhetorics would start. Specifically, she councils us to “be partial . . . keep a messy slate . . . do the hard work of connection [and] care” (188–193). It's a fitting way to conclude. The book models how to deal with authorial positionality in the face of an archive of harm. Olson weaves different modes of narrative, sometimes traditionally foregrounding a historical event explicated by the expert author, and at other times writing transparently about her access to, and affective response in the face of, various archives of magnitude. The book rewards close readings that pay attention to when it speaks in first-person and when it speaks as an authorial expert. Which, again, means that the conclusion is fitting: if we take Olson's call for post-magnitude rhetoric seriously, there was no serious way to end this book in the authoritative, as opposed to self-reflective, voice.One question lingers for this reviewer: Does Olson give magnitude too much credit? She seems to treat magnitude like a problem inherent in claims about significance as such, and not a problem specific to U.S. American nationalism. Olson would probably, if asked, dissociate magnitude from other forms for signifying importance, significance, and/or worth, and stress that magnitude is a particularly American place from which to evaluate something. But there are moments in the text where the distinction does not appear, and she considers magnitude like an unavoidable status quo, or even a feature of any claim about significance by default. I wonder if saying we need to be “post” magnitude gives too much credence to American magnitude's own aspirations toward perfection. Put another way: non-magnitudinous rhetorics only look limited and partial from magnitude's own point of view. Do we, by calling for new disciplinary paradigms to get beyond magnitude, accidentally reify its impact and, in the process, hide how some scholars, writers, and activists all along have been beyond magnitude—and have, in fact, never had the luxury of taking magnitude seriously?Olson has written an attentive and meaningful book, a clinic in the writing of palpable history. American Magnitude accounts for how magnitude matters materially, in bodies and maps, in felt distance and implied relation. It steadily innovates in approach to common theoretical concerns—circulation, sublimity, and so on—helping our discipline continue to shift focus from the sudden effects of rhetorical genius to the gradual accretion of norms, values, and forms. It is one of several recent landmark books in rhetorical studies (think of Emerson Cram's Violent Inheritance or Catalina M. de Onís's Energy Islands) that reject sweeping conclusions in favor of much more locally focused and self-reflective answers to problems of baffling scope and duration. It therefore communicates a sense of the fragility of magnitude: the light touch of the conclusion resonates with a fact Olson demonstrates from the introduction, namely that all visions of grandeur contain the conditions of their own diminution. In its scope and balance, it is clearly a book, like her research subject, that sedimented over time, accruing layers, eroding jagged edges, building gradually. The care with which Olson balances theoretical nuance, detailed case studies, methodological rigor, and self-reflection evokes the steady grace of the landscapes her book's subjects inhabit. The highest compliment we could pay it is to imagine all the ecosystems of research beyond magnitude—critical of U.S. American hegemony, attentive to flows of movement and immobility across and between borders, breathing in various formal and informal archives—to which it will surely contribute.
September 2024
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Abstract
When we think of the civil rights movement, imagery of the mass meeting almost immediately comes to mind. We imagine the immense crowds at the 1963 March for Jobs and Freedom in Washington, where more than a quarter million people assembled in front of the Lincoln Memorial. Reflecting on the leadership of Martin Luther King Jr., we might also think of the religious and liturgical quality that marked these mass meetings. Yet, despite their influence and importance, the use of religious genres at civil rights mass meetings remains an often-overlooked aspect of the movement. Elizabeth Ellis Miller's Liturgy of Change: Rhetorics of the Civil Rights Mass Meeting provides a rhetorical history of the mass meeting by examining how these meetings drew upon ritual liturgies to facilitate collective political action. Miller's primary argument throughout the book is that the mass meeting drew upon the genres of prayer, song, and testimony to provide attendees rhetorical scaffolding for political participation. The book shifts attention from the speakers and speeches of the mass meeting, about which there exists a wealth of scholarship, to the constituent members of the mass meeting themselves: ordinary Black Americans. The book offers an important theoretical contribution by moving scholarly attention beyond the bounds of normative deliberation toward the rhetorical role of religious practices. As a result, the book will not only interest those who study public and religious rhetoric but also those interested in affect and deliberation.In the first of six chapters, Miller lays out the rhetorical concept of “liturgy of change” and grounds it in genre theory to facilitate her goal of examining how the mass meeting transformed “audience members in seats to activists” (106). The next three chapters include analyses of three genres that typified the mass meeting: song, prayer, and testimony. Miller draws on archival research to reconstruct the mass meeting, including notes and schedules, first-person accounts, and interviews. The chapter progression of the book is designed to reflect the order in which liturgies would be performed in the Black church. The fifth chapter explores the rhetorical significance of the liturgies by examining the frequent presence of counter protestors at mass meetings. This complication of the rhetorical situation highlights the mass meeting as a “watched, visible space,” specifically how activists responded with a radical pacifism made possible through liturgical enactment (130). The concluding chapter turns to the contemporary use and limits of liturgy as activism.Chapter two, “Sounding Civic Identity: Freedom Song Invention at the Mass Meeting,” attends to activist song as an example of genre invention and, at the same time, the rhetorical potential of sound “as a constitutive resource” (50). Freedom songs required the leader to engage in “selection, adaption, and performance” (50). Miller explains how these songs articulated a collective identity often in the very spaces where this identity was denied (50). Thus, songs like “Woke Up this Morning with My Mind Stayed on Freedom” and “This Little Light of Mine” demonstrate the constitutive potential of sound for configuring collective identities and establishing an activist ethos of radical pacifism. In chapter three, Miller turns to “activist prayer,” arguing that it contained a “paradox of peace and the unruly” (79). Miller argues that, while prayer remains an overlooked genre of the movement due to it being “not obviously activist” (77), collective prayer had an important rhetorical function that allowed activists to simultaneously “display peace” and engage in protest in public and segregated spaces (77). Here, Miller examines both directed and pedagogic prayers, with the former defined as prayer led by a speaker and the latter as the collective teaching of activist prayers. Thus, through “genre, gesture, and theology” (79), participants collectively “crafted [a] reverent resistant identity and posture” and, in doing so, “constituted themselves as a peaceful group insistent on change” (78). Drawing on Jonathan Alexander and Susan Jarratt's notion of “unruly genres,” Miller defines prayer as “unruly” because it “violated racialized norms regarding what spaces Black bodies should inhabit” and “unsettled religious norms for where prayer should occur” (79).The fourth chapter explores the use of testimony at the mass meeting. Drawing on the scholarship of Geneva Smitherman, Jacqueline Jones Royster, Shirley Wilson Logan, and Rhea Estelle Lathan, Miller suggests that testimony provided participants a flexible genre with which to “testify” to their lived experience of racism and to “take the first steps into collective participation and rhetorical performance” (101). The overarching claim of the book, that the mass meeting enabled rhetorical participation and moved attendees toward democratic ends, is most clearly illustrated in this chapter. Miller explains how the “fuzzy” liturgical genre of testimony was “both sacred and free-form,” which allowed participants to articulate their experiences, connecting their individual stories to a collective account of racial justice (102). The fifth chapter contextualizes how the three genres were situated within the broader landscape of radical pacifism. Examining the “external engagement dimension” of the civil rights mass meeting, Miller argues that “faithful genres” were used as rhetorical strategies to respond at mass meetings to the disruptive presence of counter protestors. The genres from the previous three chapters—prayer, song, and testimony—were used to respond kairotically before audiences that included segregationists and law enforcement (146).The final chapter, “Faith, Racial Justice, and Rhetorical Activism in the Twenty-First Century,” turns to the contemporary “limits of liturgy” for activism. Miller distinguishes between Black Lives Matter and the civil rights movement, paying specific attention to three paradoxes that marked the civil rights movement. Miller argues that comparing the two movements serves to “deepen our appreciation of the intellectual and sociopolitical vision of BLM, while also pointing toward the limits of liturgy as an animating concept in the movement for Black freedom” (151). The three paradoxes that marked the civil rights movement are as follows. First, the mass meeting, while ostensibly egalitarian, was still beholden to a “gendered vision of freedom and citizenship” and “circumscribed the participation of women along with queer young activists” (151). Second, leaders of the era acted in ways that were antithetical to the Christian morals and values of the movement, particularly when it came to sexual ethics. Third, the movement was plagued by a frequent misalignment of the movement's leaders’ vision and the issues affecting ordinary Black people. Miller notes how BLM, founded by three queer Black women, has responded to these issues in its adoption of a restorative justice framework and attention to a range of social justice issues, including exploitative capitalism and criminal justice reform (156). In the final few pages of the book, Miller outlines recent examples of liturgy as activism to challenge the “decline narrative” of religious activism in rhetorical studies. Specific examples here include Tears We Cannot Stop: A Sermon to White America, a book that borrows from Black church liturgies and orders of service for its structure, as well as President Barack Obama's eulogy following the mass shooting at Emmanuel Baptist Church, which concluded with the hymn “Amazing Grace.”This concluding chapter seems at odds with the argument that Miller makes in the rest of the book. While the book explores liturgy as collective action through ordinary Black participants, the concluding chapter turns to organizational critique, comparing the leadership and ethos of BLM with that of the civil rights movement. This disjunction between the rhetorical affordances of collective action and a concluding chapter that focuses instead on leaders and organizational structure detracts from Miller's primary argument as I understood it: that the rhetorical power of a radical pacifism was made actionable through the collective enactment of “liturgies of change.” The concluding chapter not only seems inconsistent with the book's argument but potentially overlooks interesting theoretical questions and tensions, such as the relationship between genre and affect within the mass meeting and the broad implications of liturgy and radical pacifism for rhetorical theory. And while Miller attempts to confront the “decline narrative” of religious activism, her examples largely focus on speakers and leaders rather than collective action. Earlier in the book, Miller illustrates how liturgy has unique rhetorical capacities—to reconcile contradictions, to embody radical pacifism in the face of hostility, and to do constitutive work in forming collective identities. Exploring how such genres and practices could be adapted for the present might not only shed light on liturgy's continued rhetorical potential for activism but also open lines of inquiry consistent with the book's premise.The primary contribution of Liturgy of Change is its attention to religious genres as activist rhetorical strategies. Miller calls attention to the mass meeting as a constitutive event, one that was embodied and relied on the affective potential of these genres and their attendant practices: gesture, movement, song, prayer, and testimony. By providing participants with genres of rhetorical participation familiar to the Black church, the mass meeting moved those assembled to political action. Miller's attention to the rhetoricity of religious liturgies and the mass meeting as a constitutive space joins a growing body of scholarship that examines nondiscursive rhetorics that has long been overlooked in favor of the ostensibly rational and explicitly discursive. From a methodological perspective, Miller's book is useful in demonstrating, through its archival research and reconstruction of events, how this kind of scholarship might be done. Liturgy of Change thus succeeds in offering new theoretical trajectories and objects for rhetorical inquiry while providing a methodological approach for studying them. And, as the book encourages us to consider, increased attention to the relationship between religious rhetorics and social movements might indicate new paths for rhetorical engagement, working toward a more just future through genres and practices that show “moral vision, creativity, perseverance, and urgency” (162).
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Abstract
As national parks saw a significant uptick in traffic during the COVID-19 pandemic, so too has scholarly attention to these public symbols increased. The Enjoyment of the People: The Creation of National Identity in American Public Lands by Mary E. Stuckey offers a complex understanding of how America's national parks and public lands do “political work” (22). By evaluating how American presidents have rhetorically positioned public lands, Stuckey argues that these spaces invite specific discursive lenses to national identity, citizenship, patriotism, and stewardship. She interweaves criticism of presidential rhetoric with case studies of policies involving lands run by the U.S. National Park Service (NPS).For the Enjoyment of the People opens with the story of Mount Rushmore: land stolen from Indigenous peoples and quite literally carved up. Stuckey calls attention to this harm while noting that the NPS has been attempting (although not particularly well) to negotiate their harmful past actions by working with Indigenous people when interpreting the parks. This narrative sets the tone for the rest of the book, pointing “to the importance of rhetoric in understanding the nature and implications of these interpretive struggles” and positioning conflicts about identity—Indigenous identities especially but not exclusively—at the center (1). This book emphasizes how Indigenous voices are neglected within U.S. national narratives. Throughout For the Enjoyment of the People, Stuckey revisits conflicts surrounding Indigenous representation. She emphasizes the importance of using Indigenous-preferred names for places, despite each artifact's clear centering of white settler colonial perspectives. Overall, Stuckey's newest work leans on ideological analyses of American presidential rhetoric, interspersed with criticisms of discourse found within the spaces themselves, to illuminate how America's public lands discursively negotiate national identity. In doing so, Stuckey has crafted a thorough, thoughtful, and deliberately critical guidebook for rhetorical scholars and the American public generally to recognize how the nation's lands perpetuate certain American identities and values.Each chapter focuses on a different aspect of national identity as it is discursively manifested within American public lands. The first chapter explores the erasure of colonialism as seen in overseas national parks: the U.S. Virgin Islands and American Samoa. In “Establishing National Origins: Erasure, Dispossession, and American Empire,” Stuckey discusses how time and space intersect to form explanations and accommodations of identity by examining how U.S. policies regulated Indigenous people and their lands. For instance, by grouping all Indigenous peoples together as “Indians,” white settler-colonists conflated space and time; they applied policies generally to vastly different Indigenous communities across decades despite their unique locales and histories. Political discourse erased Indigenous communities from their lands through erasure by discovery, entitlement, visibility, and interpretation. Stuckey weaves this history with two contemporary case studies. Colonialism is both erased and displayed in the U.S. Virgin Islands as the park is portrayed as scenic and economically beneficial. Colonialism is negotiated in American Samoa as the park is naturally wonderful and contains “pure culture worth preserving” (48). Stuckey presents a thoughtful evaluation of the NPS's interpretations, recognizing that their efforts to improve are “embedded in a colonialist web of historical and cultural interpretation from which it cannot be completely disentangled without foregrounding that colonial history” (42). The first chapter clearly depicts how American public lands were founded on colonial white supremacy and how these effects still resonate. This theme lingers with the reader for the remainder of the book.Chapter Two, “Claiming a National Past: Patriotism and Citizenship,” reveals how patriotism and citizenship are negotiated at Gettysburg National Historic Park, Gateway National Park (formerly known as Jefferson National Expansion Memorial), and Manzanar National Historic Site. Stuckey discusses how these become “places of considerable contestation over what constitutes American patriotism” (55). The chapter brings together theories about citizenship, rhetoric, place, and memory, evaluating how these memorial sites portray authenticity. Each example shows the complex discursive negotiation performed within and around places with shameful pasts, like Manzanar's Japanese American internment camp. At Manzanar, the NPS makes specific interpretive choices, such as whether to freeze oppression in the nation's past or encourage the visitors to relate with the victims.The third chapter asks how history is preserved and interpreted and narrated in NPS museums. Stuckey focuses the entirety of “Asserting a Singular National Narrative: Whose History and Whose Heritage?” on Mesa Verde National Park and on how its museum appropriates, displays, and memorializes antiquities. The evaluation of park museums is complemented by criticisms of the park's advertising, which portrays Mesa Verde—and thus both contemporary and ancient Indigenous peoples—as either primitive or romantic. The chapter concludes with critique of how the NPS interprets marginalized communities, arguing that the federal agency might be “doing better,” but their efforts also expose ongoing conflicts about recontextualizing national history and the accessibility of Indigenous cultures (114).Chapter Four, “Protecting Natural Resources: Citizen Stewards and the Nation's Future,” evaluates how the NPS's education and park management construct visitors as citizens and stewards of American lands. When evaluating Everglades National Park and the public lands of the California desert, Stuckey notes how the NPS educates through park interpretation and how the parks themselves are oriented to establish visitors as citizen stewards (119). As the first park to be set aside primarily for wildlife preservation, Everglades NP exemplifies the debate around what land deserves to be “preserved.” The discourse around the California Desert Protection Act shows how policies can affect American citizenship and stewardship of public lands. Finally, in “Measuring Value: Entitlement in the Land of Opportunity,” Stuckey considers Bears Ears National Monument and Alaskan public lands, noting how “public” lands are valued and their rightful ownership discursively assigned as entitlement. Stuckey links political decision making, land “ownership,” and citizenship through case studies. “Measuring Value” draws attention to the complicated debate around land value and entitlement.While For the Enjoyment of the People is far from the only scholarship about American public lands, its methodology sets it apart. Stuckey skillfully joins rhetorical criticism of presidential discourse about American public lands, evaluations of policy debates about expanding or reducing the lands, textual analysis of the NPS's interpretations of the lands, and rich descriptions of their historical contexts. Rooted in a political rhetorical tradition, this book spans disciplines in its methods and applications. Unlike recent works in rhetorical field methods, For the Enjoyment of the People is far more discursive than material in its approach to space. While this work contributes to the discipline as a rhetorical criticism, embodied work is also needed to investigate these spaces further.This book provides a much-needed update to the literature on parks and public lands as it is intentionally critical of American institutions like the NPS. Multiple chapters are devoted to how the NPS has repeatedly neglected Indigenous voices in park interpretation. Stuckey offers attentive and serious criticisms of the NPS, arguing that “Based in dispossession and erasure on one hand and displacement on the other, [the NPS] remains mired in the rhetoric and other practices of colonialism despite interpretive efforts to overcome those legacies” (53). This criticism recognizes the context of the contemporary moment when American federal agencies are asked to reckon with their colonial legacies. Stuckey concludes with clear calls to the NPS, emphasizing the need for action. Stuckey recommends that the NPS include this complex discourse in their interpretations rather than pretending parks are apolitical. Stuckey also calls for the NPS to position Indigenous voices as contemporary and not just histories, to “include consistent and clear interpretations that speak to Indigenous presence, removal, genocide, and contemporary lives . . . become foregrounded and made manifest in the present” (179). The reader is left with a deeper understanding of how America's parks function politically and, imperatively, with precise calls to public action.For the Enjoyment of the People interrogates identity in a way that is accessible to a public audience. America's national parks, monuments, memorials, and public lands are often depicted as non-controversial symbols of national unity. Quite the opposite is true, as Stuckey reveals, and their history and continued interpretation have profound implications on broader conceptions of what it means to be “American.” Stuckey's engaging style, in-depth case studies, and comprehensible analyses of complex policies and presidential rhetorics make this book eminently readable. For the Enjoyment of the People could serve as a helpful textbook for undergraduate or graduate courses about a variety of topics, from presidential discourse to environmental communication. Alternatively, Stuckey's political-rhetorical lens provides a contemporary perspective on the ongoing conversation surrounding identity and place, an important addition to the cross-disciplinary literature linking political power, space, and identity.
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Abstract
Abstract This essay uses affect theory to argue that Greta Thunberg's gestures, rather than the representational content of her speeches, innervates intense responses of admiration and contempt. In this essay, we depict these gestures, which includes Thunberg's school strike, speeches, and her refusal to fly, as shaming gestures. We then illustrate how Thunberg negotiates the rhetorical limits established by the affective dynamics of shame. Specifically, shaming demands rhetoric that is at once preeminently social but also individualizing or particularizing, since shame entails criticizing an individual for violation of a social norm or expectation. Shaming explains both the widespread identification and contagion Thunberg produces, as well as the heated contempt of detractors—both of which are common responses to shame. We conclude by discussing the limits and potentiality of shame, as well as gestures more generally, contending gestures become essential for social movements in a digital media ecology.
June 2024
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Abstract
The Evolution of Pragmatism in India is an evidence-based exploration of philosopher John Dewey's influence on the Republic of India's constitutional mastermind Bhimrao Ambedkar—but such a description understates Scott Stroud's achievement. Drawing on material and archival research, Stroud chronicles Ambedkar's reception, creative appropriation, and reconstruction of pragmatism in the unique context of India's emerging democracy and battle against caste oppression. As a contribution to the global history of pragmatism, and as an extrapolation of Ambedkar's reconstructive rhetoric, Stroud's book speaks to scholars interested in rhetoric, philosophy, pragmatism, democracy, social justice, religion, caste/class, politics, public address, and their complex intersections.From the outset, Stroud stresses the importance of not merely finding similarities between Dewey's work and Ambedkar's. Instead, he reconstructs the actual content and form of Deweyan ideas that Ambedkar encountered while at Columbia University and throughout his life. Stroud's project is to account for Dewey “as Ambedkar knew him” (3, emphasis original). Rather than simply adopting Dewey, Ambedkar also rejected, revised, and synthesized portions of Dewey's thought with his own distinct philosophy. For Stroud, Ambedkar is a pragmatist whose audience awareness and rhetorical practice were likewise shaped by Dewey. Additionally, Stroud suggests that Ambedkar had a deep, early interest in connecting Buddhism to pragmatism as a potential solution for caste oppression. This is a significant reconsideration of the commonly accepted story of Ambedkar, but Stroud offers both tantalizing and compelling evidence that Buddhism was a focus for him while at Columbia from 1913 to 1916 and therefore may not have been a late development for his thought. Stroud is careful to clarify that Dewey was not Ambedkar's only, or perhaps even principal, influence but, rather, contends that Dewey “is the best documented influence on Ambedkar's development at Columbia, the most evident source of inspiration and material for important parts of vital writings and speeches by Ambedkar, and a vivid inspiration to Ambedkar's revisioning of Indian traditions such as Buddhism” (12, emphases original). As Stroud argues, if we take seriously the influence of Dewey and pragmatism on Ambedkar, then we are also in a position to view Ambedkar as a unique theorist of democracy, who ought to be taken seriously in his own right.What classes did Ambedkar take from Dewey while studying at Columbia? What influential insights did he glean from them? How would those matter for this young Indian student, born an “untouchable” Dalit, who would eventually become the central anti-caste activist of the twentieth century in the world's largest democracy? This is the subject matter of Stroud's first chapter. Based on archived syllabi, Dewey's prepared lecture notes, and student-recorded transcriptions, Stroud reconstructs the content of Dewey's Philosophy 231 course that Ambedkar took in the fall of 1914, as well as Dewey's Philosophy 131–132 course, a two-semester sequence on ethics. Many aspects of Dewey's curriculum shaped Ambedkar, including the fundamental vocabulary of individual, society, stimuli, habit, attitude, custom, reflection, force, and freedom. From Dewey, Ambedkar learned that socialized individuals could reform society via reflection, changing problematic attitudes and constructs such as caste through a process of “reconstructive meliorism” (35). Democracy, thus approached, is the “possibility of any individual having a share in this general redirection of society” towards better ends (64). These Deweyan terms and methodologies became important for Ambedkar's later rhetoric and activism.An often-overlooked instance of Ambedkar's early rhetoric and activism is his book review of Bertrand Russel's Principles of Social Reconstruction, which was perhaps his first public attempt to affect change in India. As Stroud argues in his second chapter: “Russell's book gave young Ambedkar a conceptual vocabulary and testing ground to develop the prototype of what would become his fully employed reconstructive rhetoric” (75). This rhetoric is a reform strategy that meliorates the problem of force—namely, that the oppressed easily become oppressors. Dewey endorsed “coercive force,” such as group shaming of individuals; but, since that same type of force perpetuated the caste system, Ambedkar instead drew on Russel's idea of reform as education (93). Stroud summarizes: If “reform can be forcefully and effectively pursued by individuals” and if “reform pursued through rhetorical action could be seen as a form of education,” then “the reconstruction of society” could be “pursued through individual effort” and education (99, emphases original). This type of rhetorical, educative reform is what Ambedkar went on to pursue.In chapter 3, Stroud analyzes Ambedkar's 1919 testimony to the Southborough Committee regarding Indian enfranchisement. Writes Stroud, this “testimony is important [. . .] as the earliest instance of Ambedkar's reconstructive pragmatist rhetoric being applied to a specific situation of caste-based social justice” (104). The testimony employs what Stroud calls rhetorical “echoing,” or Ambedkar's tendency to utilize language, ideas, and even complete paragraphs from Dewey without quotation or acknowledgment (115). As Stroud demonstrates, Ambedkar's choice to cite, revise, or echo Dewey was governed by his audience and rhetorical situation. For example, Ambedkar excised sentences from Dewey about education because he was combatting caste's educative norms. In this way, Ambedkar not only talked about reconstructive social reform but also embodied reconstruction as he engaged Dewey's material. This allows Stroud to outline seven principles of Ambedkar's reconstructive rhetoric that largely summarize the first three chapters regarding: (1) societal reconstruction, (2) the individual-social dialectic, (3) rhetoric and reform as educative, (4) the need for and problems of force, (5) selectivity, (6) reconstruction in and through discourse, and (7) the tentative and impermanent nature of reconstructive efforts. Stroud concludes: “Ambedkar's use of Deweyan text [. . .] not only describes reconstructive method to his audience, it performs reconstruction insofar as his quotational practice selectively adapts and adopts Dewey's ideas to fit a program of caste reform in India” (123–124).Having examined Ambedkar as a student, writer, and rhetor, Stroud next explores Ambedkar as a reader. In chapter 4, he performs an exhaustive analysis of two books that Ambedkar owned, read, and heavily annotated: the 1908 Ethics by John Dewey and James H. Tufts and Dewey's 1916 Democracy and Education. The passages that Ambedkar most heavily engaged with are synthesized, reconstructed, and echoed near-verbatim in his famous 1936 text The Annihilation of Caste, a text that represents a hinge point between Ambedkar's early desire to reform India from within Hinduism and his later advocacy for a complete break from Hinduism. Stroud aptly asks: why would Ambedkar plan to give such an incendiary speech to an audience of high-caste individuals if his radical solutions were unlikely to be accepted? Perhaps, as Stroud argues, this puzzling rhetorical move can be better understood as Ambedkar's personal embodiment of reflective morality; since his audience was not actively reflecting on caste as a habitual attitude, Ambedkar's speech forced them to reflect for themselves. Thus, Stroud demonstrates that large portions of The Annihilation of Caste reveal a dynamic interweaving of Ethics and Democracy and Education aimed to “produce the irritation of doubt” that could expand into “an epochal reorientation within each member of [the caste-based] society” (177). In Stroud's reading, The Annihilation of Caste is a vivid example of Ambedkar's rhetorical project of educative reform that underscores his belief in the power of the individual to enact societal reconstructions.Eventually convinced that Hinduism and caste were inextricable from each other, Ambedkar resorted to a rhetoric of Buddhist conversion as a strategy for annihilating caste. Stroud analyzes this conversion rhetoric in his final chapter, primarily throughout Ambedkar's speeches to fellow Dalits in the 1930s, which often drew on Dewey's 1888 essay “The Ethics of Democracy” and other aspects of Dewey's late 1880s thought. Stroud explains that Ambedkar absorbed Deweyan concepts to inform his rhetoric of conversion—conversion being an individual act of agency and will toward self-flourishing, dignity, and growth of personality. Moreover, conversion is a name change for the individual that reconstructs society into a new religious order (i.e., Buddhism) that avoids social stratification. Buddhism became Ambedkar's new religion of choice, and he staged a highly public conversion that Stroud reads as a profound rhetorical act. Stroud summarizes: “Ambedkar's conversion . . . culminated in something more than his speeches and writings ever intimated: it was the affective living out of what he had preached and argued for in so many previous ways” (221). “In this way,” Stroud continues, “his performance unites the themes of individual reformers mattering, speech as educative to those who hear it, rhetoric as reconstructive, and the value of an agent's willfulness” (224). Stroud concludes that Ambedkar's public conversion was “an absolutely unique event in the evolution of pragmatism, and perhaps philosophy in general”—the climax of Ambedkar's own embodied process of reflection, renunciation, and conversion (231).In his conclusion, Stroud consolidates five tentative propositions that comprise what he calls Ambedkar's “Navayana Pragmatism” (238). Weaving together Ambedkar's 1950s work such as The Buddha and His Dhamma, “Riddles in Hinduism,” and “Buddha or Karl Marx,” Stroud situates Ambedkar's thought in the global history of pragmatism by abstracting its philosophy outside of a caste context, making it applicable even to scholars with no background or geopolitical interest in India. Thanks to Stroud's distillation, Ambedkar's philosophy pertains “to societies pursuing the democratic ideal in light of injustices that may or may not include caste division” (237). Stroud emphasizes Ambedkar's vision for a social democracy that balances the values of liberty, equality, and fraternity. Importantly for Ambedkar, fraternity is both a means and an ends-in-view that limits the types of force one can employ against oppression to the soft but powerful force of rhetoric and persuasion, always in a spirit of love rather than anger. Stroud summarizes, “Ambedkar's Navayana Pragmatism issues a stern warning: we cannot achieve justice in the sense of a balance among the values of liberty, equality, and fraternity if we sacrifice one of these values” (254, emphasis original). Most importantly, Stroud's reading of Ambedkar enables us to appreciate him not only as “an anti-caste figure” but also as “a theorist of democracy” whose philosophies have rich potential for those pursuing freedom amid rampant and systemic injustice (237).Stroud's work is rigorously researched and exceptionally executed. When it comes to archival and argumentative integrity, Stroud exceeds expectations. His book offers a sophisticated balance of meticulous detail with impressive scope. What I appreciate most, however, is the relevance of his work for contemporary exigencies in rhetorical studies. I am always grateful when scholarship transcends its raw materials in a specific historic or geographic context and yields rich conceptual utility for other situations. While Ambedkar has often been viewed as an anti-caste activist, Stroud re-envisions Ambedkar as a theorist of democracy whose ideas and practices address systematic and social injustice of many kinds: caste, similar, or otherwise. Both Stroud and Ambedkar are full of insights with significant implications for global democracies; and, thanks to Stroud, Bhimrao Ambedkar and his legacy are now poised to facilitate greater equality, freedom, and community—if his work can become more widely known. In an increasingly interconnected society, American academics ought to be familiar with the work of important thinkers and activists from outside the Global North. Stroud models such transnational engagement and illuminates the benefits of taking the resistant ideas of the colonized seriously. In this way, a book like The Evolution of Pragmatism in India can, perhaps surprisingly, offer significant resources for rhetoricians who are engaged in the work of actively reconstructing other, very different worlds.
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Abstract
Assuming the mantle at R&PA was a weighty responsibility for me, personally as well as professionally. Very few people likely know this, but I was a graduate student editorial assistant at Texas A&M when the journal started. Back in the day, I helped vet essays prior to publication, which meant trudging over to the library to pull books and journals off their shelves to check citations. Like many others in the field, I have submitted manuscripts to be considered for publication in this journal and been rejected. One of my greatest professional regrets is dropping a revise and resubmit I received from R&PA while in graduate school—I did so, I told myself, to focus on my dissertation. Never would I have thought I would become the journal's editor. Nevertheless, I am honored to be editor of a journal that has produced so much work that resonates so powerfully in the areas about which I research and write. Its scholarship has proved so influential in my thinking and research over the years that much of the readings I assign to the graduate students in my rhetorical criticism course come from its pages.I had an affectionate, yet sometimes contentious, history with the founder of this journal. Marty was my professor, served on my MA committee, provided a reference to graduate school, published my work, and offered me guidance as I became an editor myself (you have to “ride herd” on reviewers, he told me). I often have wondered what he thought when I was selected as the editor of R&PA; he was still alive at the time.When I first agreed to edit Rhetoric & Public Affairs, I knew I wanted to have an invited issue—something I did not do for either of the journals I edited previously. When the field erupted in a justifiable uproar a number of years ago, I remained silent. I did not do so to be complicit with existing power structures. I did so because others’ voices needed to be heard more than mine; our community did not need my voice merely making noise or filling space. An invited issue—in the journal around which much of the controversy came to the forefront—thus seemed to me a particularly poetic and apt opportunity to provide a vehicle through which I could magnify others’ voices.As I began to conceptualize a special issue, I knew I wanted to do something that gestured to the journal's past while acknowledging our present. I also wanted to do something that would create an inclusive space for voices not typically published within its pages, providing an opportunity for scholars not as advanced in their career trajectory to publish in R&PA. I had an idea to take a page from the journal's (and the discipline's) past and flip the script a bit.In the Spring of 2000, Michael Leff guest edited a special issue of Rhetoric & Public Affairs (following a presidential rhetoric conference) about what scholars perceived as President Abraham Lincoln's moment of greatest rhetorical leadership. The scholars in that issue approached the question from a wide variety of perspectives. Some analyzed a single text (varying from the famous to the obscure) whereas others used multiple texts. Some discussed the affirmative rhetorical choices Lincoln deployed whereas others discussed how Lincoln effaced himself in his discourse. All focused on the rhetoric of one orator—a celebrated and official leader of the United States of America.Realizing that rhetorical leadership looks different to different populations or within different contexts, I reached out to authors I thought could bring a unique perspective to the conversation. Not all of the scholars to whom I reached out responded. They might have missed my email, incorrectly thought the offer was a widely cast one, did not have the time or the capacity to write something, or did not want to be published in this journal. Some of the scholars who did respond were unable to draft an essay at this time or ended up being unable to do so for various personal and professional reasons. I know readers will wonder why certain voices were not included. Please know that I tried to have more perspectives represented and that I hope more voices that research different populations will be included in the pages of this journal in the future. This one issue is not enough.I invited the scholars within this issue to answer the question, “What does rhetorical leadership look like” to different people or in different contexts? I wrote to the invited authors that rhetoric, leadership, and rhetorical leadership, can look different to different populations active in the public sphere. Consequently, what constituted rhetoric, leadership, and rhetorical leadership, were all “open” concepts. What counted as a text, who communicated—or did not communicate—and about what they communicated were left to each scholar to be determined, according to what each would view as appropriate to their area of study. I wanted the call to be cast as widely as possible to allow creativity and agency in authorial response, yet I also wanted to maintain a discernable theme. I did not want my thoughts on the subject to lead, but to provide a site for authors who specialize in different areas of study to formulate the conversation. (This is not to say that I did not provide editorial guidance.) I asked, moreover, for the authors to keep the essays relatively short—shorter than the essays we typically publish—so that more voices and perspectives could be included within the issue. I am excited for the readership of R&PA to engage with the ideas presented by the authors.The essays in this issue of R&PA explode the idea of what constitutes rhetorical leadership. They show us that rhetorical leadership is not monolithic, it does not have an identifiable genre, and it is not speech- or discourse-reliant. Rhetorical leadership enables voices to be heard in transgressive and transformative ways through different channels of communication, through the embodiment of place and ideas, and through actions. Rhetorical leadership can be fluid and/or guided by geographic space. The essays in this issue largely reject notions of leadership that are patriarchal and adhere to traditional leadership structures. The authors often reconceptualize notions of power and forefront discourses that have not received much scholarly attention, have been neglected or silenced, or have been differently empowered. Many essays show rhetorical leadership in communal contexts, rejecting traditional pathways of power that made previously conceptualized understandings of rhetorical leadership possible.In his essay, “Queer Rhetorical Leadership: ‘Ethical Sluts’ in Modern U.S.-American Polyamory as Exemplar,” Thomas R. Dunn queers the idea of leadership, opening leadership up to “possibilities and potentialities” rather than definitive generic markers. Dunn examines how Janet W. Hardy and Dossie Easton's book, The Ethical Slut, uses “joyful, radical revisioning; the use of transformational vulgarities; and cultivating comfort in irresolution” to enact a form of queer leadership. Queer leadership, Dunn explains, values adjusting to contemporary issues and concerns, enjoys a “colorful linguistic style” some may deem vulgar, and invites ambiguity and a lack of resolution. Although a queer leadership style “is necessary to rethink the social norms that too often constrain queer life and which, when reinvented, can make new ways of living life queerly possible,” Dunn clarifies that queer rhetorical leadership can be used by anyone to address issues that previous understandings of rhetorical leadership have not been equipped to address.In their essay, “Led by the Land: Recovering Land Agency and Interconnectedness in Social Movement Scholarship,” Noor Ghazal Aswad and Michael Lechuga look at social movements that understand leadership through “leaderless,” land-based, shared geographic space. Ghazal Aswad and Lechuga “envision a form of rhetorical leadership that distributes responsibility, risk, and rewards to all members of a group.” Land can create political subjectivities and social connections. Using the Syrian revolution as a case study, they use the people's response to the Assad regime's practice of sieges and land-burning to demonstrate how the reclamation of the land for subsistence can be generative for survival with the land. Through practices of seed-smuggling and bottom-up farming, enabled through a cooperative agrarian network, the community's relationality and subjectivity is created through emplaced rhetoric that is intersectional and connected.Allison Hahn investigates how technology enables marginalized committees to participate in community development planning in her essay, “Rhetorical Leadership of a Data Story.” During the COVID global pandemic, technological advances such as video teleconferencing have enabled traditionally marginalized communities to participate in the deliberative process. Through her analysis of Diana Wachira's presentation of evidence-based research over a Zoom meeting to an international audience about the eviction of the Kariobangi North community in Nairobi, Kenya, Hahn shows how Wachira employs emplaced rhetoric, making known what might be unknown—or at least lesser known—otherwise. In Wachira's case, she used her own research to provide context and information about the magnitude of persons to be displaced as well as their history with the land upon which they live—information not shared via typical news networks. Wachira's emplaced rhetoric provides a powerful example of how a marginalized community can use their own narrative to counter the dominant narrative to protect human rights and to advance environmental justice.Luhui Whitebear uses counter-colonial intergenerational storytelling to examine the ways in which Indigenous rhetorical leadership advocates social change by bridging multiple worlds, across generations and between Indigenous and colonial systems in her essay, “Our Voices Have Always Been Political: Indigenous Feminist Rhetorical Leadership.” Whitebear examines the rhetoric of three Indigenous women—Zitkala-Ša's boarding school era poetry, Laura Cornelius Kellogg's popular press publications, and Secretary of the Interior Deb Haaland's speech from Alcatraz—to show not only how these women survived settler colonialism, but also how they resisted colonial systems and practices to preserve their own cultural Indigenous knowledge systems and values within “spaces designed to exclude them.” The rhetorical leadership of Indigenous rhetoricians represents their larger tribal community and history, advancing Indigenous rights while preserving and perpetuating Indigenous culture.In their essay, “The Greta Affect,” Justin Eckstein and Erin Keoppen look at how claims to youth get circulated in the public sphere as a rhetorical resource to create an affective response to effect change. The authors use popular memes of Lisa Simpson, projecting the ethos of Greta Thunberg, to show how a hopeful and naïve leader gets deployed in the public sphere to advocate for change by shaming adults for their lack of action. According to Eckstein and Keoppen, “the Greta Affect mobilizes affect through the moral claim of right makes might to move an intimate public.” Within the public sphere, the girl is complemented for encouraging courageous leadership and criticized for her pushy naivete. The authors contend that, although Thunberg was constrained through the Simpson memes, youth framing creates unique parameters for public deliberation, opening space for a consideration of the obligations the current generation of leaders owes to future generations.In his essay, “México Pésimo: Colosio's Metanoic and Magnicidal Leadership,” José Ángel Maldonado analyzes Luis Donaldo Colosio's 1994 Mexican presidential campaign speech, “Yo Veo un México,” that allegedly led to his assassination. In his speech, Maldonado tells us, Colosio uses his head as a metaphor for leadership (since the Mexican language does not have a direct translation for leader), acknowledges the existence of Mexican pessimism while calling for the end of pessimism via a series of opportunities that could lead to reform and transformation in the country. Colosio's speech, combined with his assassination, present a metanoic pessimism that awaits new opportunities for Mexican socioeconomic advancement.In his essay, “Lo Único Que Tengo Es Amor Para Amar: Rhetorical Leadership and the Journalism of Alfredo Corchado,” Richard Pineda investigates how the journalist Alfredo Corchado enacts leadership in the borderlands between two countries and identities. Through an analysis of two of his books, Pineda finds that Corchado advocates hybrid identity, resilience, and accessibility. Through accessible writing that relays common experiences of people living on the border, Corchado provides an example of how to negotiate liminal spaces for his audience(s). He uses personal and communal stories to highlight the reliance of Mexican Americans in the United States and in Mexico. He also uses language that connects his audience to their geographical roots while embracing the challenges of their present existence, which offers hope to his readers that they are not alone in their embodied experience.In his essay, “Legacy Leadership: Elaine Brown's ‘Education for Liberation’ Bolstering the Fight for Black Women,” Darrian Carroll examines Brown's 2014 speech to University of Georgia students to explain how Brown encourages activists to continue advocating for liberation through “legacy leadership.” A commemoration of the successes and struggles of the past, legacy leadership provides a model of Black female leadership by reminding the audience of the movement's ideological commitments, retelling the conditions of the past and present that create the need for liberation, and encouraging her audience to do all they can to fight for liberation. Brown empowers listeners to act in their everyday experiences for Black liberation through her personal narratives of leading the Black Panther Party.From these essays, we learn that rhetorical leaders may be, but they do not have to be, individuals in official leadership positions. Leaders, and leadership, abound around us. These essays help us understand that rhetorical leadership gains force from the communities from which these communications derive. Leaders(hip) thrive(s), encouraging their populations in a multitude of contexts. To see rhetorical leadership at work, we can look to the narratives and the lessons that arise from within our communities, as leadership results from a need to change and to adapt, as well as from our traditions, our geographic spaces, our shared histories, our triumphs and our challenges, our needs and concerns, our future hopes and dreams, and our search for place and belonging. People and things that speak to those things exemplify leadership. The form of leadership looks different, depending on the specific contexts from which the leadership emerges and through the eyes attuned to see it.When I assumed the mantle of editor of Rhetoric & Public Affairs, I did so with a commitment to rhetorical studies as a pluralistic effort. The essays in this issue evidence the diversity of work possible. As diverse as this collection is, however, it does not—and cannot—represent the totality of scholarly and personal perspectives. Space in our journals must be opened for additional, new, and emerging voices and perspectives.
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Abstract
Abstract Greta Thunberg became a beacon of hope for many in the face of climate change. While journalists and social scientists attempt to know her influence through quantification popularized as the “Greta Effect,” we understand Thunberg through rhetorical fragments that compose a broader structure of feelings in the public—what we call the “Greta Affect.” Moving from effect to affect, we look to how Thunberg as a “leader of our time” inspires rhetorical leadership grounded in appeals of innocence. Through a rhetorical analysis of a popular mode of response to Thunberg's speeches, the meme, we investigate how comparisons of Thunberg to another popular culture figure, Lisa Simpson, invite a wider manner of engagement tied to a figure of the girl as publics converge around different investments in youth appeals to innocence.
June 2023
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Abstract
In 2015, Canada's Truth and Reconciliation Commission (TRC) on Indian residential schools (IRS) published its final report, testifying to Indigenous peoples’ experience of brutality and violence in the Canadian residential school system. Writing on the meaning and significance of reconciliation in 2012, author Naomi Angel defines the term as “an act of creation. It is about new conversations and discussions, about creating new archives . . . [it is] not only about creative collaboration, but collaborative creation.”1 Published eight years after Angel's death, Fragments of Truth engages in a dialogue with the present regarding Canada's project of reconciliation. The book is the published form of Angel's dissertation manuscript with updates provided by Dylan Robinson, a Stó:lō ethnomusicologist and one of Angel's research collaborators, and Jamie Berthe, a scholar of visual culture and imperial histories. Rhetorical scholars, particularly those interested in the archival turn in rhetorical studies, will find not only that this work offers a wealth of theory but that Angel's archival research is exemplary.Fragments of Truth is structured by an introduction, four primary chapters, and a conclusion. The introduction should be understood as required reading, as it defines and justifies key terms, historically situates the use of TRCs, explores the ethical dimensions of the author's research, and provides chapter and argument primers for the reader. The four chapters are divided according to theme, progressing in their degree of materiality. Chapter one details the history offered in popular discourse related to the Canadian IRS system; chapter two attends to the archive; chapter three considers testimony provided at IRS TRC events; and chapter four turns to the material sites of former IRS schools. The conclusion returns to what it means to call for reading truth and reconciliation as new ways of seeing.In the first chapter, “Reconciliation as a way of Seeing,” Angel reads the myth of a Canadian national identity of benevolence and tolerance against the history of the IRS system. Citing tactics in the determination of historical knowledge by the Canadian nation-state—namely the insistence on land acquisition as the starting point of history and the refusal to recognize the legitimacy transference of historical knowledge through the oral tradition (as is common by Indigenous people)—Angel argues that acts of suppression conceal narratives of violence and allow a mythos of benevolence to emerge and circulate. Turning to the picture, “Mountie Meets Sitting Eagle,” Angel surveys literature that argues that the image falsely conveys a benevolent actor, the Canadian national mascot known as Mountie. Angel calls for a deeper reading by offering an analysis of Chief Sitting Eagle that identifies features of stoicism, skepticism, and suspicion. Doing so complicates and calls into question the presumed relationship of peace between Canada and Indigenous peoples. Tracing the statutory changes with respect to Indigenous peoples, Angel identifies three significant legal moments and their respective modes of thinking: 1) the Royal Proclamation of 1763 with separateness and self-governance; 2) the Gradual Civilization Act of 1857 with a policy of assimilation and a call for unity over diversity; 3) the Indian Act of 1876, which called for restrictive control of Indigenous life and provided the statutory framework for the IRS system. The analysis is not limited to government policy. Angel makes an important observation for scholars conducting research on the topic, noting that despite heavy involvement by the church, the Canadian government's move toward secularization means that much of what occurred is absent from the government archives. Contrasting the relative lack of memories of the IRS system by the Canadian public with survivors’ memories and the postmemories of their kin, Angel shares moments of abuse as well as camaraderie between students that were revealed in the TRC process. Angel places the Canadian TRC in a historical and global context, highlighting the advances made by Indigenous peoples in Australia and chronicling the advancements made through representation in Canadian government. Present throughout are the values underpinning the process of assimilation encompassed in the words, “Conceal,” “Desire,” “Grateful,” “Attempt and Remain,” and “Purchase, Wealthy” (44–47). Concluding with a discussion of iconic images in Canadian and Indigenous identities, Angel draws from the scholarship of Robert Hariman and John Lucaites on visual rhetoric to transition to the second chapter. Reconciliation becomes a call for a shift in relations of looking, seeing, and being seen.2In the second chapter, “Images of Contact,” Angel analyzes how images circulate in the TRC process and considers how these images are recuperated and re-narrated in the present. The work examines archival photographs of “everydayness” in the IRS system, as well as how they are read in various moments. Drawing from Christopher Pinney's concept of “looking past,” Angel offers a thoughtful rereading and resignification which might “challenge how images have been assigned meaning” (58). This act of resignification is a kind of “sifting” through collective memory for “colonial debris” which identifies the IRS system photographs as moments of “contact” between Indigenous and non-Indigenous peoples (58). One kind of image identified is the “before and after,” depicting a child before the IRS system and after. Angel's analysis highlights the presence of common tropes and points to the church's strategic use of such images. Temporally, the images reflect attention to the future in their projection of the idealized modern Canadian subject, as well as the past with the potential for re-envisioning the “before” pictures as encounters with pre-colonial subjects. The second image is “The Long Goodbye.” Deploying the “civic skill” of watching photographs, and considering their presentation over time, Angel traces the photograph to modern encounters through the TRC process (76). This reveals the negotiation of photographic meaning and the recuperation of the past that occurs with reading photographs as memory screens. An important aspect of this memory recuperation process is the digitization of the archive. While digital archives can increase access and decentralize information, the process of digitization also poses risks in the iterative process.Chapter three considers the role of affect and the use of testimony and performance at the IRS TRC events. Angel's approach to engagement puts front and center the politics of affect in the research process by including a mix of first-person perspective field notes and reflective analysis. The goal, Angel explains, is both to complicate the presumed objectivity of research and posit the validity of recognizing multiple testimonial truths. The presence of the first-person “I” throughout the chapter serves as a reminder that the information being shared is the voice of testimony filtered through the author. The testimony considered includes that of survivors and, on occasion, perpetuators of violence from the IRS system. A “rumination on the dynamics of reconciliation,” this chapter offers one possible interpretation of necessarily fragmented events (124). Significant in its detail is that, in the process of sharing experiences, survivors create spaces where public displays of affect become powerful sources for political intervention.Images of haunting offer new inroads for engaging in dialogue about the past; in the final chapter, “Reconciliation as a Ghostly Encounter,” Angel applies this framework to her experience visiting the “colonial debris” of physical school structures. Despite the materiality of the sites, Angel does not find a stable reading of their meaning. Instead, what exists is a “palimpsest, layered and textured by memory” (139). Building from various works on haunting, Angel calls for understanding ghostly encounters in the context of Canadian Indigenous epistemologies, which understand ghosts as figures in both dream and waking life. Additionally, haunting, and the unsettling experience that comes with it, is a way to complicate and “unsettle” colonial relations by rejecting the impulse to adopt the identity of the empathetic spectator (129). The theme of unsettling and transformation continues in the discussion of place and memory. Rejecting the impulse to stabilize an ontology of place in memorials and monuments, Angel turns to Pierre Nora's reading of memory as a site of constant negotiation, or “milieux de memoire” (132). Thus, while reconciliation constitutes an unearthing of truths, it is also always engaged in new meaning and memory making. In the same way that the documentary, The Learning Path, seamlessly moves back and forth between original archival footage and modern reenactments of daily IRS experience, so too does the return to sites of former IRS buildings (133).3 Angel offers the metaphor of “dancing with ghosts” to complicate the direction of haunting as occurring by multiple identities with various pasts and presents (134–135). Read as “a beating heart of episodes,” physical sites hold memories of trauma, abuse, and neglect, but also resilience and courage; previous lives haunt the grounds, but so, too, do new presences fill the sites with new and emergent meanings. Reading reconciliation as a ghostly encounter thus constitutes an encounter with the past, which opens the possibility of continual renegotiation and the ability to see beyond the tragic past to future possibility.Assessing the potential of reconciliation as new ways of seeing entails accepting the experience of unease that often arrives with remembering, revisiting, and revisualizing. In the conclusion, Angel explores this dynamic through a film examining the Canadian school system, Jules Koostachin's Remembering Inninimowin.4 The film follows Koostachin's journey learning the Cree language and reconnecting with her family in the aftermath of the IRS system. Reflecting on her own interpretation of the film in a later interview with Koostachin, Angel notes the barrier established with the refusal to provide translation for audiences viewing a final emotional moment shared between mother and daughter. But this is a moment of misrecognition. Koostachin does not refuse a translation to protect the emotional intimacy of the moment but to share her experience of not yet having the language to translate her own mother's words.Fragments of Truth is a detailed, genuine, and emotional engagement with truth and reconciliation. Angel's work effectively challenges the temptation towards determinism in returning to histories of violence and trauma, highlighting the potential for healing and new futures to emerge in the process of truth and reconciliation. Dylan Robinson and Jamie Berthe have beautifully conjured up memories, invigorating new life into Naomi Angel's work on Canada's Truth and Reconciliation Commission on Indian residential schools. Weaving together scholars with various disciplinary backgrounds, the project facilitates perspective exchanges, leading to new ways of seeing, particularly in the wake of trauma.
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Abstract
Rhetorical Feminism and this Thing Called Hope and How to Belong: Women's Agency in a Transnational World are models for bringing feminist rhetorical studies to bear on the current turbulent political and cultural times. As we write this review, we are experiencing an ongoing global pandemic; an extension of Cold War hostilities that are breaking down global trade—causing increased food insecurity and scarcity across the globe; attacks on women's rights in the United States; continued danger of asylum-seeking at borders in the United States and abroad; and violent attacks on racialized groups worldwide. These books offer glimpses of how rhetors carve out possibility within seemingly impossible situations. Read together, they can help rhetorical scholars theorize new forms of agency, coalition, belonging, and hope. While Rhetorical Feminism and This Thing Called Hope traces hope and belonging in U.S. national contexts, and is especially situated in higher education, How to Belong focuses on patterns of agency and coalition-building transnationally. These books provide a better understanding of feminist rhetorical practices within and beyond nation state borders. Likewise, together, they show how rhetorical agency and coalition-building can explicitly respond to the uneven structures of power that frame all rhetorical action.Glenn's and Southard's monographs resonate with recent conversations in the field that take up how to do rhetorical work as we continue to navigate legacies of injustice and unprecedented instability. For example, as demonstrated in Rhetoric Review's most recent “Octalog IV,” considering how current instability has shifted how we all teach, research, study, and “do rhetoric” requires new approaches that are, like the ones Glenn offers, anchored in hope. Yet as the authors in the Octalog make clear, the urgency of our time requires us to question our taken-for-granted and established knowledge (see Martinez and Rois), expand beyond the academy (see Skinnel), and imagine new texts and methods (see Epps-Robertson and Van Haitsma).1 Like these authors, Glenn and Southard offer a hopeful glimpse of how rhetorical scholars can find unique forms of belonging and connection, even during seemingly hopeless situations. In response to Glenn's and Southard's monographs, we ask rhetorical scholars to consider how they might engage with hope and coalitions in their scholarship and teaching during fraught times.In Rhetorical Feminism and this Thing Called Hope, Glenn forwards what she calls “rhetorical feminism” (4). She develops her theory of rhetorical feminism by tracing key feminist rhetorical practices, including those of women from outside of Western culture. The goal of the book is to equip the field with a new feminist lens that brings forth dialogue, deliberation, and collaboration. Through these practices, she theorizes alternative means of persuasion—a questioning of traditional rhetorical practices and attention to silence and listening. Throughout the book, she offers grounded instances of rhetorical feminism and hope for a new and open field of rhetorical studies.Examples of this hopeful rhetorical analysis begin in the first chapter. Glenn identifies “Sister Rhetors,” such as Maria W. Miller Stewart, Angelina Grimké, and Sojourner Truth, who exemplify how feminist rhetoric can be used to pursue the Aristotelian concept of eudaimonia, “the greatest good for all human beings” (5). Modeling agentive rhetorical action, she analyzes how these Sister Rhetors’ public speeches advocated for suffrage, expanding theories of rhetorical feminism. While identifying how individual exemplars’ rhetorical practices can broaden understandings of rhetoric as Glenn shows, the focus on individuals means that the book omits an extended analysis of the ruptures in the suffragist movement, caused by the virulent racism of white suffragists. This choice is significant given Glenn's focus on how rhetorical feminists can reach across difference. Nevertheless, the chapter “Activism” provides historical examples of how rhetorical feminism can guide activist movements, which Glenn further explores in chapter two, “Identities.”The chapter “Identities” focuses on rhetorical feminism's connection to lived experience and difference. With historical examples, Glenn demonstrates how coalitional work across difference is difficult. She analyzes an infamous public exchange between Mary Daly and Audre Lorde. Glenn takes the lesson that white feminists must acknowledge their privilege by practicing “silence and listening to Others” (42). While this focus on lived experience and listening are indeed important points for scholars of feminist rhetoric, this chapter does not address what this complicated, important work of dwelling in difference requires, most notably attending to histories of racial, ethnic, and gendered inequalities and violence. This dovetails with broader conversations in the field, particularly from Karma Chávez and Sharon Yam, scholars we return to later who address how coalitions can productively form across difference. Glenn's focus on rhetorical feminism gestures towards the possibility of coalition built on shared hopes. For example, in the chapter “Teaching,” Glenn explores how feminist teachers can honor their own and their students’ different lived experiences. This sort of rhetorical feminism, Glenn suggests, can help students cultivate the rhetorical awareness needed to navigate and intervene in structural injustices, including patriarchy.Likewise, in “Mentoring” and “(Writing Program) Administration,” Glenn critiques the “masculinist models’’ of mentoring that are used as gatekeeping mechanisms in academia to create exclusionary spaces (150). Glenn encourages rhetorical feminists to work on “disidentifying” from these norms and instead use familiar feminist rhetorical practices such as “dialogue, silence, and listening” to create relationships that are non-hierarchical, mutual, and networked (150). With these tools, feminist mentors can make room for more women and feminists in academia and begin to change the structures of the academy altogether. In fact, Glenn sees how on-the-ground academic administration can be a place where mentoring and coalition-building can happen. The final chapter, “This Thing Called Hope,” returns in time and space to the consequences of the Trump presidency. Glenn reflects on how rhetorical feminism should guide political action but spends much of the chapter pondering the academic successes of rhetorical feminism. For Glenn, the continued challenge of the Trump presidency (and now legacy) is why we need “this thing called hope” to guide us in working together (212). Like the scholars in the Octalog IV referenced above, Glenn demonstrates hope and new methods of bringing rhetorical feminism to bear on precarity in academic institutions. Extending Glenn's political commitments beyond the United States, Southard brings this sort of rhetorical analysis to global political contexts in How To Belong.In How to Belong: Women's Agency in a Transnational World, Southard explores how contemporary women leaders curated forms of belonging and agency that “[n]egotiated gendered and geographic boundaries” across “transnational flows of political and economic power” to move beyond citizenship and nation-state inclusion (3). She defines agency as a person's “can-do-ness” and, as such, considers how contemporary power relations might affect a rhetor's ability to be an agent of change (7). Southard looks to women leaders globally, turning most prominently to West Africa to better understand how women's agency has been constrained or enabled by political upheaval. Importantly, these leaders articulated belonging based on gendered violence and displacements by factional and national conflicts. Southard's observation extends work by transnational feminist rhetorical scholars who over a decade-and-a-half ago noted how “with few exceptions, scholars in rhetoric . . . have not systematically engaged the complex material and rhetorical dynamics of transnationality or questioned the nation state as a unit of analysis.”2 Her project does precisely this: shows how women denizens actively demonstrated the limits of the nation state.The book begins by examining the rhetorical practices of West African women who rearticulated notions of belonging based not on citizenship but instead through their relationships as “denizens of homes, landscapes, peace conferences, and politics” (Southard 18). Southard argues that these women redefined belonging and demonstrated how they, as rhetorical actors, were central to creating functioning peaceful communities. Southard highlights “dwelling practices,” such as seemingly powerless women forcing themselves into peace talks organized by men who are political leaders, establishing alliances between Christians and Muslims, and protesting when formal peace talks ignored them. While Southard situates her analysis in the recent political upheavals of West African nations in the 1990s, she does not address the longer history of European colonization in the area. Given Southard's project of engaging transnational work that decenters the nation-state, it would be productive to address this colonial history, which is responsible for the conceptualization of the nation-state as it currently exists in West Africa.3 As readers, we were drawn to thinking about how women denizens were engaging a decolonial project through their organizing.Southard moves on to examine how these women made it possible for Liberia to elect their first woman president. Southard reads Ellen Johnson Sirleaf's autobiography and public addresses to demonstrate how Sirleaf articulated women's national leadership as a necessary part of membership in a global community by normalizing women's rights within supranational and regional governing bodies, advocating for a national policy that protected women educators from sexual assault and crafting Liberian women's agency as a national and cosmopolitan ideal. While Southard demonstrates how Sirleaf and others became agentive rhetors, this focus on individual women who are empowered by existing political structures is complicated. We see the individualized nature of agency as similar to Glenn's discussion of this concept, a pattern that we discuss further below.Towards the end of the book, Southard presents the outcomes of African women's rhetorical agency, namely the success of creating a security resolution mandating that women be part of and protected in any peace talks. Yet, as Southard importantly points out in relation to the formation of UN Women 2010, this resolution did little to address the ways that supranational organizations privilege First World understandings of what it means to enact feminist change. Southard traces how the rhetorics of belonging espoused by Michelle Bachelet, the first Executive Director, reshaped the power relationships among global elites and the women they claimed to represent.As these brief summaries demonstrate, the ways that Glenn and Southard address the concepts of rhetorical agency and coalition-building productively shift scholars’ attention to how rhetors enact change on local and global scales. They offer ways to place the role of identity formation, agency, and hope within historical and contemporary feminist intentions. Glenn's theory of hope as a way to create more feminist futures and Southard's vision for rhetorical agency as “dispersed, networked, and interconnected” are places where feminist rhetors and activists build understandings of belonging and power (Southard 10).Questions of agency form the backbone of both Rhetorical Feminism and How to Belong. For both writers, agency is fundamentally linked to claiming a voice, working together, and taking action. According to Glenn, agency is “the power to take efficacious action” (4). She elaborates that agency “is always contingent . . . adopted strategically,” and can be used “to redefine rhetorical history, theory, and praxis” (4). This orientation could “represent more ethically and accurately the dominant and the marginalized alike (even as we rethink this metaphor); and . . . prepare the next generations of rhetorically empowered scholars, feminists, teachers, and citizens” (Glenn 4). Thus, agency is how we enact hope.Agency, for Glenn, is not just the ability to act but to imagine the radical possibilities of new social orders. Through a transnational lens, Southard adds that agency is “dispersed, networked, and interconnected” (10). Put simply, rhetorical agency is “what enables one to do rhetoric and how, where, and when one can do rhetoric” (Southard 7). Like Glenn, Southard links agency to “embodied social praxis” that is possible amid the constraints of the institutions and hierarchies we live in (12). Southard explains, “rhetorical agency [is] a negotiation between a rhetor's choices and their discursive contexts, such that interventional strategies are thought to shape and be shaped by transnational flows of political and economic power” (84–85). While Glenn's of agency at the of in to take action, Southard is particularly with how structures of power shape rhetorical Southard's of agency adds to Glenn's is a understanding of how women to together, such as through their shared of coalitions how different feminist have up agency in her of in rhetorical feminist thinking in chapter For example, in the of scholars such as who have for lived experience as a of Glenn and and into agency, a of or instead voice, even As scholars, we should the of the of and question how colonial structures that women were and from of Glenn agency, or the as a between silence or for individual She and rhetorical to agency in this of her which us such a does not that agency is both and this of agency as a means of claiming on a global is by the examples of agency by For example, in her chapter on as Ellen Johnson Sirleaf's Southard explores how Sirleaf redefined national in to address women's as on women's of and Southard how Sirleaf adopted at transnational conferences, such as the World on that as change of supranational and national Southard traces how a public as a for rhetorical agency to but women Glenn and Southard to understand rhetorical agency as and in social to focus on individual rhetors it for to understand the and networked nature of We see this between individual agency and attention to and transnational economic structures as a project that more rhetorical scholars might take In we that both Southard's and Glenn's understandings of agency as within an individual who is empowered by their within political that can agency to individuals who are outside these one form of rhetorical We how agency is what we as agency in contexts not be agentive for Extending Glenn's discussion of the that what agentive for white not for to in the of rhetoric should be of the histories of and an awareness can Southard and Glenn's work to consider how agency is in legacies that forms of Glenn's of agency legacies of for why this has been made impossible across different and demonstrates awareness of new forms of rhetorical agency when she shows how West African women in legacies of power by forms of belonging that outside the concept of the The of belonging by the Liberian Women's and as Southard identifies who used rhetoric to create “dwelling both discursive and where they could with and their as of to with different for are unique and In this focus on the of rhetorical Southard for the ways that these peace women the of men and women by networked and with leaders to within Liberia as a and made space within public places to and for on these women's rhetorical Southard practices can places and nations from the or of the into places and nations where the marginalized and the can their We find this of agency in that existing political make it impossible to agency to rhetors can move and these to take action. Glenn focuses on to an existing Southard is how agency for these denizens outside of the colonial nation-state This networked and contingent understanding of agency not coalitions but it to change an of we in our on agency, of how feminist can form coalitions through both Glenn's and Southard's Glenn's understanding of rhetorical feminism is grounded in an that lived shape their to rhetoric and In her of rhetorical feminism as a theory and Glenn approaches this as a of identity is such that they an who are to consider in Glenn how rhetors can work productively across identity to form agentive In she a few different rhetorical strategies for including concept of and Glenn returns to historical examples to demonstrate how this coalitional work can be For example, she points out the of identity in U.S. feminism by the public exchange between Mary Daly and Audre an open a feminist for her to for all were constrained by her and the experience and of women and marginalized Glenn takes the lesson that all feminists must do the work “to open up across difference and that white feminists in need to consider their and in to Glenn's of the limits of feminist is Yet feminist on a coalition that the of is In her book, The with from a of feminist thought including and critiques feminism” for on within a and that must be in with for racial, and and to be by those most by these of working in coalition with through the question of how coalitions can form when we take identity difference as a of Glenn rhetoric and rhetorical listening as strategies for understanding and political focus on listening to lived experience is indeed an important for scholars of feminist this of listening of the complicated, necessary work of dwelling with an awareness of relations of power and to the between and Glenn provides an of what when coalitions form the hierarchies in Glenn does not offer a where rhetorical feminists used these listening strategies to form coalitions that used their networked, agency to change. While listening is an important of coalition with those who are marginalized about of power is for feminist This is that Southard focuses on her book and, in chapter as Michelle Transnational this chapter, Southard how Michelle used rhetorical agency as of UN Women to the of possibility for transnational and and as rhetorical While the transnational Southard looks at in this chapter are in a by at the that through UN and by leaders like Bachelet, Southard points to the coalitions that women across national borders and hierarchies through these This is where Southard's understanding of agency as and out in to Southard shows, for example, how address to the on the of Women made space for women's rhetorical For example, that must be by the local and lived of of and state violence the space for others to their in at the UN (Southard Glenn and Southard the of rhetorical silence and but Southard points to the power of listening as a form of for rhetorical scholars might as in this book are the strategies Southard points to for which for transnational and action, even as the book the local contexts of rhetorical and lived experiences. This is the of connection that can make transnational and change concepts of belonging and hope both We that these are and that can in our We these concepts as we for how rhetorical scholars can enact these in our Glenn identifies hope as a feminist way to us through of activist change. Rhetorical scholars across can from Glenn's of hope as a for activist research, and Glenn that the most feminist teachers are those who students to with analysis of the hierarchies and structures of power they move through in their Glenn identifies practices that must be in this of such as which frame students’ approaches to understandings of and agency, and action in response to this provides a hopeful at transnational feminism most rhetorical scholars in this at constraints on rhetorical agency, Southard looks at new for belonging rhetorical practices . . . in ways that and national As we Southard focuses on women as transnational who new ways of belonging as through and within transnational These forms of belonging help us the agency and rhetorical of those who outside and in between the of and the and of rhetors who are the rights of we are drawn to in Southard's book is that the goal of agency is not to within the structures of citizenship but instead in alternative institutions by women with shared and for the Southard and Glenn us to see hopeful of community within and outside of and together, Glenn and Southard show us that hope is and for to build belonging across difference. from what Glenn and Southard offer us in their monographs, hope and belonging should respond to existing structures of power and us to work and them. These books us with How do we form coalitions to pursue hopeful How can we transnational forms of belonging that in the of different lived of local can rhetorical scholars from these monographs and take up in their own research, and through Glenn and Southard's we how hope and belonging could create possibilities for change in our current While their on agency and coalition the field of rhetoric and to these the examples Glenn and Southard use to their of these could be For example, Southard's of agency as this as a of individual The way that transnational relations and these rhetorical possibilities is that scholars in the field have productively as we have above, Glenn's of agency and coalition, at difference and does not for the ways that different lived and within histories of white and we Rhetorical Feminism and this Thing Called Hope and How to Belong: Women's Agency in a Transnational World with scholars who are work on agency and coalition, such as recent work by Karma Chávez and Sharon scholarship provides a of how different and groups form coalitional with one even For example, of it possible to build fraught colonial histories and creating the for relations and across in the possibility for agency and rhetorical action, both and outside established of political this understanding of coalition reads into the relationships between and In a recent given at the of extended her of coalitional possibility to address the most recent in and the transnational of with the and Likewise, what Karma work on coalition adds to this is an understanding of as always to and nation-state of Southard and Glenn's notions of agency to about how the rhetorical of are always marginalized necessary coalitional among the marginalized Chávez coalition the of the the the activist and to demonstrate how U.S. policy has to citizenship for the need for belonging outside of nation-state The book how working these violent and structures made possible of Glenn and Southard's texts can help scholars to the conversations about what agency and coalition can or should like in our local spaces and within in a fraught books demonstrate hope and scholarship work is working to coalition and belonging, these texts can help us cultivate new of in our work and our We scholars, as transnational feminist scholars and feminists of have called to rhetorical agency as always and
March 2023
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Abstract
The late Ghanaian poet, Professor Kofi Awoonor, compared the discourses that govern the affairs of this world to the stickiness of chameleon remains. For Awoonor, when one steps into the chameleon's gluey byproduct, it is difficult to wipe it off.1 This imagery represents the rhetorical potency of capitalism, its affective circulation, and how its influence over our lives makes it challenging to emancipate ourselves from the grips of market forces. For Catherine Chaput, the market is a powerful rhetorical force. The market's inherent trait to habituate our experiences means when “we place our faith in this all-knowing construct, we displace our own agentive powers” (2). In Market Affect, Chaput critiques capitalism with the conviction that other anticapitalist critiques could not dislocate the “affective circuits” of capitalism (18). Taking on Michael McGee's challenge to rhetoricians to investigate the link between rhetoric and social theory, Chaput rethinks affect to explain how we might unmask, demystify, and challenge capitalism by reclaiming human rhetorical agency.Since market forces obscure the exploitative powers of capital and have “fused with the energetic power of affect . . . thinking and acting,” anticapitalist discourses, Chaput asserts, constantly find themselves trapped and subsumed by procapitalist discourses (29). Chaput believes scholars are increasingly frustrated with the impotence of prevailing ideological analyses that sought to help us avert the influence of capitalist instincts in our lives (28). Chaput presents affective rhetorical critique as a paradigm in this endeavor. Affective critique, Chaput argues, empowers scholars to locate the “agentive capacity in our traditional rhetorical theories, enhance it with contemporary materialist perspectives, and develop a practice through which to glimpse, and later engage, the affective sensibilities” (18-19). Affect operates as an “organic power” (29); it is not a “theoretical abstraction or an illuminating metaphor, but a concrete, physiological force circulating into, and out of bodies through their sensuous interaction in the world” (30). Through affective critique, Chaput offers scholars new ways of discerning liberatory strategies against the aegis of capitalism.Chaput explains how procapitalists exploit the potency of affective desires to illustrate how capitalism operates and its ramifications for society. For Chaput, in the same way capitalism became an impregnable force, so is the principle that could derail its strategic maneuvers. Chaput rereads the rhetorical traditions of the classical, medieval, and enlightenment periods and exposes how forces of enlightenment crippled the affective resonances of rhetoric. In recovering this lost rhetorical power, according to Chaput, scholars ought to account for the omissions of the affective dimensions in the traditional rhetorical discipline and the “non-agentive impersonal operations that function so inconspicuously as to bleed into the natural background of life activities” (23). Chaput claims this notion of affect “has existed alongside and underdeveloped within” the rhetorical tradition (23). To convalesce this lost critical framework, Chaput's affective critique seeks to “expand and augment, rather than displace” rhetorical theory's valorization of the Aristotelian conceptualization of rhetoric. Across four chapters, Chaput reviews how economic theorists from Adam Smith and Karl Marx to Milton Friedman and John Galbraith “intuited and engaged the living power . . . of affect” in their positions for and against capitalism (37). In the final chapter, Chaput weaves their arguments and brokers them with Foucault's work on biopolitics and neoliberalism, packaging Foucauldian ideas as the most formidable salvo on capitalism.In chapter two, Chaput stitches the conflicting epistemologies of affect in Adam Smith's analysis of capitalism and Karl Marx's critique of capital. Chaput reasons that Smith and Marx are primarily immortalized as the “founding fathers” of discourses involving two opposing political systems—capitalism and socialism. Considered the father of capitalism, Smith postulates the “invisible hand” doctrine to account for the circulation of capitalist desires. For Marx, capitalism alienates us from our agentive powers. While both understood that labor, not commodities or gold, is wealth, they proposed “differing conceptions of the power structure propelling human relationships” (39). Smith sees the market as a natural force that represents traditional designations of affect. For Smith, capitalism pulls us into the market and constitutes us just as nationalism transforms us into nation-states. This way, the market's “invisible hand” directs societal and human affective desires.For Marx, an empowering agent exists internal to human beings, and capitalism works because of commodity fetishism— the ability to transfer a specific human power into things. Power circulates among people and things, orienting human decision-making. Affect is depleted through exploited labor because capital is “a process of coercive labor that traps naturally fluid lie energies or affect, within commodity form” (57). Capitalism depletes our personal power because commodities transform our “creative, energetic social beings into mechanical, lifeless, individual beings” (57). For Marx, “affect is that which adds value to life, and it is the essence or the core of our being as humans to participate in such value-adding activities” (46). Chaput observes that “for Marx, capitalism closes people off, making them less and less receptive to social potentialities; it repels or pushes away identities other than capitalist and worker; it depletes life energy of both identities, making them mere caricatures of capital” (57). In effect, our sensory capacities are subsumed by capitalism.In chapter three, Chaput examines how John Maynard Keynes and Thorstein Veblen's divergent but resonant thoughts fail to provide a robust framework for rethinking the problems of capitalism. A fundamental defect in their thinking is their valorization of rationality. Chaput realizes that the two shared many thoughts on the interconnectedness of the global market and the illogical human behaviors that drive economic attitudes. Capitalism, for Keynes, is global, but individual sympathies are national. In this case, “affect circulates locally while capitalism functions globally, forging a gap between our inner feelings and the outer reality of economic operations” (68). Keynes substitutes the “perfect invisible hand” with “imperfect visible arguments and grounds the need for greater economic deliberation among the public” (74). Veblen, likewise, believes in argumentation but not an explicit role. While Marx allows us to see how language produces a dominant ideology, Veblen extends this assessment to commodities. Because humans have little capacity to “outwit capitalism,” Veblen classifies workers as change agents (85). Both Keynes and Veblen neglect capitalism's affective dimension, which renders their theorizations inadequate to account for how affect circulates.In the immediate post–World War II environment, Frederick Hayek and Theodore Adorno turned their attention to the epistemic consequences of affect. They critiqued the scientific rationality logic as governing human decision-making processes. For Hayek, a rationally managed capitalist state, as envisioned by Keynes, produces poverty akin to modern-day slavery. “Managed capitalism” weakens individuals and does not allow for the assertion of human agency. Adorno rejects the persuasive force governing human desires, extending Marx and Veblen with Freud by realigning affect with rationality (97). Hayek vindicates the “self-regulating nature of capitalism, while Adorno discounts the “role of nonrational motivation” of “administrative society” to emancipate itself (91). As Chaput observes, Hayek envisions the market as working through our sensory orders clandestinely or unconsciously. As a result, we participate in capitalist orientations without realizing its corrosive maneuverings. For this reason, Adorno recommends “aesthetic interventions” that shock us out of our slumber (111). Instead of engaging in active “political and economic questions of the day, individuals turn to mass-produced entertainment, channeling their entire libidinal energies into consuming practices” (111). Chaput reasons that Hayek seems to be endorsed by recent democratic engagements even though he espouses and orients us toward antidemocratic tendencies.Chapter five addresses Milton Friedman's (pro-capitalist) and John Kenneth Galbraith's (anticapitalist) meddling with the politics of the right and left. Although these scholars are not economists by training, they offer perspectives on capitalism's pervasive power. Chaput's reading of them stamps the rhetoric of inquiry—reiterating the need to have rhetorical scholars import interdisciplinary literature into our critical projects. Friedman postulates that, guided by historical forces, “human behavior, particularly within nation states—functions with a high degree of consistency and requires an equally consistent monetary policy to maintain market stability” (114). Galbraith locates reality in contemporary political economy, consumer culture, long-term planning, and the transition from an industrial to a knowledge economy, creating a “corporatized marketplace” (114). Friedman believes in rational choice, while Galbraith sees corporate power as the most important way to think about human decision-making. Chaput argues that Galbraith's postulations appear overstated since they leave unexplored “anticapitalist discourse bound to a false binary between rational and irrational” (137).In the concluding chapter, Chaput details what she considers the most formidable confrontation of capitalism. Relying on Foucault's late lectures on biopolitics and neoliberalism, Chaput recognizes that procapitalist discourses appropriate the “affective force corralling human behavior before and alongside rationale decision making” (137). For Foucault, procapitalists maintain a superior “rhetorical edge” because they rely on a theory that combines the complexity of physiological effects and the discourses that govern humans. This understanding, Chaput maintains, prompts procapitalists to envision humans as subject to the market's governing rationality. Consequently, the market's “superior” affective sensibility inoculates it against critiques that ignore its affective dimensions and operations. Chaput reasons that anticapitalist offerings must consider humanity's thought-making processes and our natural instincts. Chaput directs us to the Foucauldian praxis that unlocks an unceasing resistance to capitalist governmentality. She believes a “free to choose” doctrine with a grounding in “courageous truth-telling,” or parrhesia, is potent to reconstitute and reinvent the governing praxis of our lives (150). Admitting that capitalist governmentality is impervious to “rhetorical deliberation” (142), Foucault's doctrine permits us to locate the “persuasive power of modern political economy in the market's invisible vitality” (144). Through it, we might see the formation of human agency as a “continuous ontological becoming” that must be orchestrated from within (144).Chaput concludes that the Foucauldian praxis is rooted in Greco-Roman practices of individual governance based on the apparatus of the “care of the self” and the desire to dissect the relationship between power, subjectivity, and discourse. This perspective is to create a confluence between “subject formation, bodily instinct, and truth” (150). Chaput states that “whereas biopolitics reflects the indirect manipulation of predictable instinct-driven bodies, care of the self consciously realigns automated bodily responses so as to oppose institutional injustice through the eruption of parrhesia or courageous truth-telling” (150). For Chaput, parrhesia's discursive apparatus grants agency and transcends courageous truth-telling to “adherence to a particular lifestyle designed to cultivate the kind of person who could “spontaneously confront injustice” (154). Through this attunement, we can distinguish bad parhessiates from good parhessiates. The telos of Chaput's call is “to produce people compelled to confront injustice even at the risk of retribution, requiring a practice of everyday life that constantly adjusts one's knowledge, behavior, and instincts” (157). Parhessiates, Chaput continues, identify as “sociopolitical and economic critics” even in the face of strict opposition (157). As cynics, parhessiates identify with all humanity and act altruistically. Chaput charges critics to “assess the persuasive work of our bodily instincts . . . to invent an alternative affective milieu . . . to assert newly cultivated agencies, ones simultaneously empowered by our conscious and unconscious choice” (159).Chaput's intervention comes at a time of global conflict: the Israeli-Palestinian strife, Russian occupation and aggression, movements and surges for #MeToo, #BlackLivesMatter, #Anti-racism, and the curricula of critical race theory. Chaput nudges scholars of rhetoric to examine the various affective circuits governing public debates. We might, for example, look to scholars and activists such as Ales Bialiatski, Cornel West, Nikole Hannah-Jones, etc. Specifically, attention to parrhesia charges media organizations and those in positions of power to give attention to vernacular discourses and ideas that dislodge oppression. Market Affect emphasizes that criticism of governing ideas goes beyond examining popular cultural products, innovations, and authoritative discourses. Market Affect prompts us to deconstruct the ideas that underlie and govern our world. Chaput prepares us to decipher and challenge the organizing force of human society and the creation of ideal material worlds that better serve the human commons.
March 2022
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Abstract
In 2013, a fellow classmate, my professor, and I visited the National Mall. Taking a brief respite from the National Communication Association's annual conference, we traveled extensively through its miles of sidewalks and paths to enjoy the sights and learn more about national history. We walked up the steps of the Lincoln Memorial and gazed at the Washington Monument at the other side of the Reflecting Pool. We noticed the grandeur of the World War II Memorial and, in contrast, the obligatory somberness of the Vietnam Veterans Memorial. The National Mall's narrative compels its visitors, like us, to privilege these particular commemorations over others. However, as is usually the case, the most popular, aggrandized, or extravagant snippets of memory found in these locations did not tell us the whole story.Most narratives conjured by the National Mall and its sites of memory conform to a unitary retelling of the nation's storied past. As Roger C. Aden explains in Rhetorics Haunting the National Mall, despite its relatively young age—having “only taken shape in the last 100 years or so”—the Mall's “classical architecture and historical subject matter” insinuates “a timeless landscape” with a stable central narrative about who, and what, the nation is (3–4). Monuments, like those on the Mall, highlight core national values by memorializing the revolutionary legacies of presidents championing liberal democracy, egalitarianism, and valor, as well as the sacrifice of untold numbers of servicemembers who fought to uphold those ideals. As Aden also notes, through its focus on the enum (the “stories of a collective people” that are brought together “to unify a nation”), the National Mall is designed to be read in a particular way (7). The Mall's importance as a seemingly immutable repository of national memory cannot be understated: its commemorative beauty attracts millions of visitors each year.Nevertheless, there exist other, ephemeral narratives haunting the National Mall not noticeable in the course of a casual walk. This text's important contribution comes from uncovering hidden memories present in the National Mall to explain how they reshape a reading of its narrative. Aden describes these pervasive, hidden memories that function within the Mall as “individual experiences of those affected” by events within or around the Mall (or “the pluribus”). Individual memories, Aden continues, “work to make tangible that which is seemingly absent yet still present” (7). When considering when and how individuals create memory, the Mall loses some of its narrative stability; it becomes less a site of unification and more one of “protestation and consternation” (35). Aden uncovers those hidden, ephemeral memories that produce discontinuous, disorderly, or disconcerting stories about the nation's past in order to explain how they reshape a reading of the National Mall's narrative. Thus, Aden's edited volume focuses on memories that “haunt” the National Mall (7).The book is divided into four sections. The first section, by Aden, sets the stage for investigating the various “hauntings” present on the National Mall. The second describes an “affective” and persistent memory inhabiting “in individuals, discourses, or movements” (8). Containing chapters 2, 3, 4, and 5, this section explores the Mall's use as a site of countering dominant commemorations. In chapter 2, Aaron Hess, Carlos Flores, and A. Charee Carlson undertake a “rhetorical séance, a gathering of memories present as they call upon memories past” (17). In so doing, they examine their corresponding experiences with the Mall during three important movements: the AIDS Quilt in 1996, the Rally to Restore Sanity in 2010, and the Women's March in 2017. Chapter 3, by Sean Luechtefeld, investigates the Mall as a site of remonstration in 1894 and argues that memories associated with protest were not merely forgotten but “obliterate[d]” (36). Kenneth Foote and Aden then enlighten the reader about the Bonus Expeditionary Force's use of the Mall in 1932 as a site for protest in chapter 4. However, visitors will find “no evidence of these sites of violence and tragedy” because they too have been “largely obliterated” from the Mall's commemorative topography (54). In chapter 5, Ethan Bottone, Derek Alderman, and Joshua Inwood observe how another group, Resurrection City, used the Mall as a protest encampment. They argue that Resurrection City became “a site of radical place-making,” which demonstrates how “memory politics” privilege certain narratives over others (72).The third section considers displacement, or how the “ghosts of memory haunt us through faint traces of their presence deflected away from the prominent places of public memory installed throughout the Mall” (8). Containing chapters 6–11, this section explains how memories that do not fit within the central narrative of the Mall still affect any reading of it. In chapter 6, Michael Vicaro explains how placement can (de)emphasize aspects of memory using a plaque on the Lincoln Memorial commemorating Martin Luther King, Jr.’s “I Have a Dream” speech. Elizabethada Wright, in chapter 7, describes how “slave-pens’ histories were framed to be forgotten” while also illustrating the inadequacy of these frames to actually accomplish this task. The slave-pens still “haunted the other memorial rhetorical places of the Mall and continue to do so despite recent efforts at remembering” (116). Chapter 8, by Teresa Bergman, considers how the Portrait Monument provoked a logic of dissensus “within the women's movement and within the Congress” (136). Marouf Hasian, Jr. and Stephanie Marek Muller show, in chapter 9, how the U.S. Holocaust Memorial Museum uses “master-narratives” to include some voices while precluding others (157). In chapter 10, Theodore Sheckels examines the numerous sites commemorating James Garfield to uncover narratives of “communal shame and guilt” that explain his peculiar popularity in the nation's capital (176). Carl T. Hyden, in chapter 11, argues that the National Gallery of Art “‘contains’ histories and ideas as well as collections of art” that show discontinuous narratives about the nation and its “less-than-ideal practices” (194). In chapter 12, as part of the final section, Aden succinctly provides a number of important implications for uncovering these discontinuous narratives.Overall, this edited volume makes a welcome and robust addition to memory studies literature. Much in the same way as Kirk Savage's Monument Wars and Dell Upton's What Can and Cannot be Said, the studies in this text richly describe the commemorative landscape created through monuments. In so doing, this text highlights histories that may be hidden to control the narrative of who or what the nation may be. Furthermore, when read in tandem with Aden's other edited volume, U.S. Public Memory, Rhetoric, and the National Mall, the reader will enjoy a comprehensive retelling of national memories from mainstream and moral to ephemeral and forgotten (or “obliterated”) perspectives. Due to its substantial contributions to the literature, I welcome this text.
March 2019
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Abstract
AbstractIn the rhetoric of contemporary federal education reform, public school teachers are often blamed for and championed as solutions to educational problems. Representations of teachers as heroic and blameworthy are an integral component of a neoliberal rationality apparent in education reform since the publication of the Reagan administration’s A Nation at Risk, as they allow political actors to promote individual solutions to systemic issues that affect student achievement. After briefly exploring the rhetoric of reform, this essay focuses on the ways teachers negotiate the discourses that implicate their profession. To do so, I analyze a corpus of 18 open letters written and published online by current and former public school teachers in protest of policy and/or specific political actors. I argue that authors of these open letters leverage their professional identities to protest and articulate alternatives to seemingly pervasive neoliberal logics inherent in contemporary education reform. In turn, I maintain that analyzing vernacular exchanges, such as teachers’ protest discourse, is imperative to understanding the material consequences of education policy as well as the full discursive space of policymaking.
March 2015
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Abstract
Review Article| March 01 2015 Bad Feelings in Public: Rhetoric, Affect, and Emotion Depression: A Public Feeling. By Ann Cvetkovich. Durham, NC: Duke University Press, 2012; pp. xi + 278. $84.95 cloth; $23.95 paper.Feminism and Affect at the Scene of Argument: Beyond the Trope of the Angry Feminist. By Barbara Tomlinson. Philadelphia, PA: Temple University Press, 2010; pp. viii + 279. $79.50 cloth; $30.95 paper.The Promise of Happiness. By Sara Ahmed. Durham, NC: Duke University Press, 2010; pp. x + 315. $89.95 cloth; $24.95 paper. Erin J. Rand Erin J. Rand Erin J. Rand is Assistant Professor of Communication and Rhetorical Studies at Syracuse University in New York. Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2015) 18 (1): 161–176. https://doi.org/10.14321/rhetpublaffa.18.1.0161 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Erin J. Rand; Bad Feelings in Public: Rhetoric, Affect, and Emotion. Rhetoric and Public Affairs 1 March 2015; 18 (1): 161–176. doi: https://doi.org/10.14321/rhetpublaffa.18.1.0161 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2015 Michigan State University Board of Trustees. All rights reserved.2015 Article PDF first page preview Close Modal You do not currently have access to this content.
March 2014
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Abstract
Abstract This essay analyzes three pedagogical manuals on publicity design published by the National Committee of Patriotic Societies (NCPS) during the First World War. The NCPS represented dozens of nationalistic organizations dedicated to the mission of preparedness. This essay argues that in its publicity guidebooks, the NCPS suggested that propaganda designed with a Republican aesthetic could wed the working class to the war effort. Such advice was predicated on the psychological notion that affective experiences conditioned audiences for further persuasive appeals. Examination of these manuals thus highlights the importance of psychological theories of affect to the aesthetics of propaganda.