Rhetoric & Public Affairs

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September 2024

  1. Populist Rhetorics Case Studies and a Minimalist Definition
    Abstract

    The emergence of populist politicians internationally in the past twenty years is remarkable. This phenomenon has prompted voluminous academic analyses: scholars from political science, political theory, and media studies have analyzed populism in books, articles, and edited collections. Rhetoric as a discipline has been relatively quiet. Populist Rhetorics: Case Studies and a Minimalist Definition proposes to address the dearth of work in disciplinary rhetoric not by inviting scholars identified with rhetorical studies exclusively (though some are) to analyze populism but by asking all the contributors to take a “rhetorical approach” in analyzing the discourse of a populist politician. The editors associate a rhetorical approach with, especially, close readings, and each contributor analyzes at least one text of a populist politician to see how the text works to persuade the audience the text invokes. This disciplined (in both senses of the word) approach marks this volume as important for readers of Rhetoric and Public Affairs and gives the volume a unity that many collections lack, further advanced by the apparent agreement among the contributors to raise fundamental questions concerning how to understand populism; to wit, should populism be thought of as an ideology or as a style? Since the chapters include populists from both the left and from the right, and since the contributors are committed to a rhetorical approach, it is not surprising that the authors individually and collectively conclude that populism is performative, not ideological. Finally, this volume gives witness to what is truly remarkable (some might say scary) about our particular moment: that populism is international. The case studies examine the rhetoric of populists from Britain, Germany, Greece, Hungary, Italy, Venezuela, and the United States.The object of Paul Elliot Johnson's analysis in “Populist Melancholy” is the Republican Platform of 2016, adopted by the party without change in 2020. That the party decided to reproduce the same platform in 2020 following the Trump presidency suggests to Johnson that the grievances that the platform identifies could not be addressed by political action; otherwise, why weren't at least some of the grievances ameliorated while Trump was in office? On Johnson's reading, the “people” of the Republican imaginary see themselves as weak and powerless—victims. He argues that Freud's analysis of melancholia captures well both the feeling of loss that the Trump base experiences and its inability to articulate a positive path to addressing this loss—thus, on his analysis, the pathology of the current American right. In defining Republican populism in psychological terms, Johnson's thesis recalls Richard Hofstadter's argument that populism is fueled by status grievance and resentment, rather than material conditions.In “Voltagabbana Rhetorics: Turncoating as a Populist Strategy in Pandemic Times,” Pamela Pietrucci notes a propensity of populists to practice a voltagabbana, a turncoat or flip-flopping rhetoric. She notes that Donald Trump, Jair Bolsonaro, Boris Johnson, and Matteo Salvini—all identified as right-wing populists—changed both their positions and their practice with regard to masking during the Covid pandemic; none attempted to reconcile the contradictions in their advice or practice. Pietrucci examines in detail the voltagabbana rhetoric of Matteo Salvini, the leader of the far-right League and the Deputy Prime Minister of Italy in 2019. As is typical of populists, Salvini lacks an historical connection to a consistent ideology; he began his career as a Communist while at present his politics are right-wing. According to Pietrucci, the positions Salvini advances are based on the analysis produced by “The Beast,” a search engine that identifies the terms, themes, and memes most prevalent in Internet computer searches. If “hydroxychloroquine” is trending well, then presumably Salvini would endorse it as an effective Covid cure that “bureaucrats” are keeping from the public. On Pietrucci's analysis, Salvini has no ideology. He might be labeled a populist of “algorithmic” opportunism (73). Ultimately, the politics that Salvini practices, she concludes, is one of disavowal, whose inconsistency is in the service of deniability (75–76).In “Brexit, YouTube and the Populist Rhetorical Ethos,” Alan Finlayson maintains that populism should be understood more as a political style or performance than an ideology, drawing extensively on work in rhetorical studies to make his case. Finlayson argues that ethos is central to populist rhetoric, not merely its premise but also its conclusion (86). The populist appeals to voters to become “the people” that they already are, he maintains. The object of his analysis is the YouTube video, “The Truth About Brexit,” created by the popular conspiracy-theorist Paul Joseph Watson, which had nearly a million views during the Brexit debate. Finlayson's analysis is attentive to the effective use that Watson makes of the affordances of YouTube as a medium as well as the discursive contradictions in Watson's narrative.In “Populism and the Rise of the AFD in Germany,” Anne Ulrich, Olaf Kramer, and Dietmar Till report the rise of populist movements from the right, especially the AFD (Alternative for Germany), that have gained prominence via the use of a rhetoric of provocation suited to online broadcast. The authors maintain that new media create spaces for provocateurs to perform an identity and identification with “the people.” The authors offer close readings of speeches by Björn Höcke, a prominent member of the New Right, and by Alice Weidel, co-chair of AFD. The Höcke speech, broadcast live on YouTube, employs rhetorical devices typical of demagoguery: breaking taboos, stoking indignation, and inspiring negative emotions (122), all with an intention to provoke. To this end, Höcke identified the “‘true victims’” of World War II as the inhabitants of Dresden killed in the allied bombing in February 1945 (125). Weidel is similarly provocative in her characterization of immigration as a “Great Replacement” strategy that installs fertile “‘headscarf girls’” and “‘knife men’” as the basis for a new majority (130). The racists metonymies are made for circulation as memes, the authors argue.Sophia Hatzisavvidou analyzes the populist rhetoric of socialist Alexis Tsipras who became prime minister of Greece in 2015. As a result of the 2007–08 world-wide recession, Greece's debt was staggering. The European Union, International Monetary Fund, and the World Bank conditioned a bailout on Greece's enacting of severe austerity measures. But round after round of tax increases, while producing much general suffering, seemed to make economic matters worse; thus, “the crisis” of 2015. Hatzisavvidou analyzes Tsipras's campaign of resistance to the austerity measures, characterizing Tsipras's rhetoric as a moralizing discourse that contrasted “the people” as morally superior—more genuine than the technocratic elites. The technocrats’ austerity program failed on its own economic terms, Tsipras maintains, but succeeded in creating a resistant people with a “‘purity’” (156), who want “to take their lives into their own hands,” and who stand up to “‘blind conservative forces’” (157). Drawing on Aristotle's three types of rhetoric, Hatzisavvidou characterizes Tsipras's speeches, surprisingly, as epideictic rather than deliberative, surprising because, like deliberative rhetoric for Aristotle, Tsipras's speeches advocate a future-oriented solution to a political problem. Still, the speeches are indeed epideictic because the audience addressed lacks the power to solve the problem: the bureaucrats held the purse strings, and Greece had no choice but to accede to the bankers’ demands.Viktor Orbán can credibly claim to be the model for the contemporary populist-right nationalist leader. His rhetoric is the subject of Miklós Sükösd's “Victorious Victimization: Orbán the Orator—Deep Securitization and State Populism in Hungary's Propaganda State.” Sükösd finds the template for Orban's subsequent rhetoric in his speech at Heroes Square, attacking Soviet occupation in 1989; at the time, Orban was the leader of the leftist Fidesz party. The speech set the pattern for speeches that Orban gave annually since his election as prime minister in 2010. On Sükösd's analysis, in Orban's case a populist rhetoric served first a liberal and then an illiberal politics. Drawing on a content analysis of forty-one of these speeches, Sükösd's argues that Orban's rhetoric is especially notable for fear-mongering: Orban exaggerates threats to Hungary's sovereignty and national character from EU bureaucrats and immigrants. If the Hungarian voter is especially vulnerable to such threats, the history of Hungary can explain why: Hungary was dominated by the Hapsburgs in the eighteenth century, followed by the Russians, then, in the twentieth century first by the Nazis and then the Soviets. Sükösd's essay is notable for giving a relatively rich account of how populist appeals are rooted in national character. He writes, “Themes of fear, suffering and gloom occupy central places in Hungarian national identity and culture” (179). Hungary sees itself as “ever the guiltless victim of contempt, assault and injury perpetrated by others” (179).” Sükösd's analysis shows in a compelling way how perceived victimhood and its attendant resentments are fertile ground for the populist.Pierre Ostiguy identifies his analysis specifically as rhetorical in his chapter, “The Voice and Message of Hugo Chávez: A Rhetorical Analysis.” By a rhetorical approach, he appears to mean not only an analysis that features close readings but also an analysis of “relational-performative” elements, more traditionally the fourth canon, actio. Ostiguy identifies a number of features of Hugo Chávez's rhetoric that mark his brand of populism as unusual and extreme. The speeches are uniquely characterized by expressions of passionate love: for fatherland (la patria), for the flag, and for Christ, reflecting values that are more typically associated with right-wing politics. Famously aligning himself and his movement with Símon Bolívar, Chávez claims to be less an heir to that original revolution than its re-incarnation and extension, as if he and his movement were pre-ordained to bring about its messianic completion. Furthermore, Chávez would not merely represent the Venezuelan people but embody them. Chávez, Ostiguy writes, “is the people.”Like other populists Chávez also shares a penchant for “the low,” an important idea that Ostiguy advanced in earlier work. “The low” manifests as a general vulgarity that is intended to shock, especially in coarse, personal insults. Ostiguy notes as exemplary a Chávez speech in March 2006, in which he “unloaded” on George Bush (following the invasion of Iraq) with personal insults, including calling Bush a donkey, a genocider, a drunk, a sicko, a coward and worse. Equally important is Chávez's actio. Speaking without a manuscript or teleprompter, Chávez exhibits an apparent spontaneity but delivers with cadence and rhythm, in a deep baritone, punctuated by an expressive arm waving.This is an excellent, well-conceived collection. Each of the chapters reviews the literature on populism and offers a taxonomy for classifying and understanding it. Each also critically analyzes at least one work that bears the populist label. The chapters demonstrate the value of a rhetorical take on populist rhetoric. It invites rhetoric scholars to take a seat at the table. We should heed that invitation.

    doi:10.14321/rhetpublaffa.27.3.0131

June 2024

  1. Organs for Sale: Bioethics, Neoliberalism, and Public Moral Deliberation
    Abstract

    In Organs for Sale: Bioethics, Neoliberalism, and Public Moral Deliberation, Gillespie examines human organ debates to critique neoliberalism's predominance in and preemption of public moral deliberation. Although organ sales have been previously analyzed by economists and philosophers, Gillespie employs a unique rhetorical lens to discern the positions, justifications, and typical lines of argument representative of each camp. This distinction allows Gillespie to hone in on the argumentative dynamics of public advocates and construct a thorough overview of the debate. The rhetorical landscape is positioned as an exchange between two main camps: the market advocates, who rely on the “autonomy, efficiency, and consistency” allotted by markets, and the altruism advocates, who insist that “virtue, justice, and civic community” are better norms with which to guide the exchange of organs (196–197). This debate is framed in the terms of neoliberalism, a political theory that “asserts the centrality and priority of individual rights, marketization, and free markets in human well-being.” (18) Gillespie argues that the expansion and resonance of neoliberal rhetoric weaken public morality by shrinking the civic duty to deliberate, relegating moral deliberation entirely to supposedly neutral, amoral market forces.In Sections 1 and 2, Gillespie outlines the current organ donation policy and conducts a rhetorical analysis of the main arguments, tropes, keywords, testimonials, horror stories, and urban legends that each camp deploys. The altruistic camp, whose position is reflected in current U.S. law, argues that altruism is “inspirational,” “enacts justice,” and “promotes and performs civic community” (59). The case for the altruistic system is undergirded by an emphasis on civic virtue, an “attitude” that needs to be cultivated and publicized to increase organ supply (55). Official stories, like those on OrganDonor.gov, feature testimonials of organ recipients and public service announcements meant to inspire others to donate. Celebrity organ recipient testimonials, such as those of Alonzo Mourning, Steve Jobs, and Tracy Morgan, give voice to the altruistic system and tend to garner more mainstream attention. Fictional accounts, including films, television shows, and novels, also contribute, albeit in artistic or dramatized ways, to the organ debate. Social media campaigns, either for publicity or crowdfunding, play a similar role in characterizing donors and recipients. These various forms coalesce into a rhetoric of altruism that promotes “a particular view of the virtuous citizen,” who contributes to the organ deficit through the selfless act of donation (51).Market advocates, whom Gillespie contrasts with the altruists, seek to persuade the public that financial compensation for human organs, either through a regulated market or through incentivization, “is rational, efficient, and consistent with public values” (60). Here too, Gillespie conducts a rhetorical analysis of the prominent stories told and language used by market advocates. The horror stories of botched black-market surgeries and deceitful medical malpractice are used ubiquitously by market advocates, implying that a regulated, transparent market would eliminate illicit sales (60, 66). Market advocates also argue that the altruistic system is already undermined by an otherwise thriving market in body parts—like sperm, ova, and plasma—and in the thousands of dollars paid to doctors and medical personnel for transplants. Stories of willing buyers in the United States and of desperate sellers in economically impoverished areas testify to the existence of a market, ostensibly whether altruism advocates like it or not. These arguments, often oriented toward “choice” and “transparency,” make the case for an organ market on the neoliberal premise that it would maintain autonomy, efficiency, and consistency with current practices (83).In Sections 3 and 4, Gillespie crystallizes his critique of neoliberalism, first by providing an overview of the pluralistic dilemma of liberal democracy. Pluralistic democracy demands that “ethically diverse” members of society reconcile their moral doctrines through public deliberation, a perpetual “tension” emblematic of the “cooperative search” for the good life (214). For Gillespie, the quality of contemporary public discourse regarding the morality of the sale of human organs resembles a limp rope rather than a tension. The reason, he argues, is that the supposedly neutral market has become a “default” setting that preempts moral deliberation altogether (177). The neoliberal predominance of the “Civic Restraint Principle,” best known by the colloquial maxim “You do you, and I'll do me,” centers individualism as the essential ethic (99).Dumping the burden of moral deliberation onto the Civic Restraint Principle does not make us principled, Gillespie argues; it makes us pragmatic. This is not to say that neoliberalism is necessarily immoral. Gillespie writes to reinvigorate a public deliberation that “argues about morality—even if those arguments are fierce and at some level intractable,” rather than resigning to individualistic relativism (205). He argues that neoliberalism shouldn't be defaulted to without proper consideration of the ethics of organ sales. If total individualism is taken as an ethic, it effectively opts out of important moral disputes. When “bracketing” is taken as an ethic in itself, the result is a vacancy of any ethic. In this way, neoliberal rhetoric “hijacks the very practice of and space for public moral deliberation,” conceiving it strictly as an individualized affair (201).Gillespie maintains that tolerance is a virtue, albeit a flimsy ethic on its own. Indeed, Gillespie concedes, “the liberal virtue of tolerance is vital” given the dilemmas of pluralism (152). In a healthy democracy, however, citizens owe much more to each other. Moral deliberation cannot be minimized to individualism. In Michael Sandel's words, “‘moral reflection is not a solitary pursuit but a public endeavor’” (16). Moral disputes, which are often categorical, must be justified in the public sphere, given normativity through good reasons. The weighing of reasons is done rhetorically; the stories, characters, and language that make up public moral deliberation have rhetorical force that persuades deliberative participants to make judgments about which reasons matter most. Gillespie sums up his deliberative theory unambiguously: “The search for moral truth, to be codified under law, is collective and procedurally intersubjective, but morality itself is not” (152).Ultimately, whether “dignity is or is not violated by organ sales” represents a key turning point in the organ market debate (158). Markets, even regulated ones, can exploit vulnerable and socioeconomically exploited populations. If a kidney or a piece of liver were worth fifty-thousand dollars, “a struggling low-income person would, ostensibly, be unable to turn down such an offer” (172). The asymmetrical nature of the exchange suggests to status quo altruists that a certain degree of exploitation is taking place. They insist that market mechanisms are blind to the “background condition that makes the actual contractual engagement—even if undertaken voluntarily—morally suspect” (169). Gillespie notes, however, that “the need for an organ by a person in dire straits and facing death is not exactly an empowering situation either” (172).Market advocates use the concept of dignity differently. They consider the blindness of market mechanisms to be a form of fairness and neutrality from the moral paternalism of the allegedly dignified majority, or worse, the state. Dignity, in neoliberal logics, inheres in the freedom to choose whether selling an organ coincides or conflicts with one's own moral compass. Restricting this choice would be to impose a bourgeois definition of dignity on less privileged classes. What dignity means, market advocates argue, may be established by the tyranny of the majority, and thus should remain an individualized, privatized concern.Gillespie ends with a short self-reflection, wherein he acknowledges that, even after gauging the moral complexity of the question of the organ market and criticizing the lethargy with which neoliberalism addresses it, it would make sense, under certain circumstances, to buy an organ. Readers should not look to Gillespie for an answer to the moral question of organ procurement. He insists, rather, on a revitalization of public deliberation on the matter. Public deliberation cannot be reliant on a neoliberal, marketized principle of civic restraint in place of affirmative moral considerations (101–102). Students and scholars of the rhetoric of science, bioethics, and political theory, particularly in the areas of discourse theory and pluralism, would benefit from Gillespie's exploration of the moral deliberation surrounding organ sales.

    doi:10.14321/rhetpublaffa.27.2.0164
  2. Rhetorical Leadership
    Abstract

    Assuming the mantle at R&PA was a weighty responsibility for me, personally as well as professionally. Very few people likely know this, but I was a graduate student editorial assistant at Texas A&M when the journal started. Back in the day, I helped vet essays prior to publication, which meant trudging over to the library to pull books and journals off their shelves to check citations. Like many others in the field, I have submitted manuscripts to be considered for publication in this journal and been rejected. One of my greatest professional regrets is dropping a revise and resubmit I received from R&PA while in graduate school—I did so, I told myself, to focus on my dissertation. Never would I have thought I would become the journal's editor. Nevertheless, I am honored to be editor of a journal that has produced so much work that resonates so powerfully in the areas about which I research and write. Its scholarship has proved so influential in my thinking and research over the years that much of the readings I assign to the graduate students in my rhetorical criticism course come from its pages.I had an affectionate, yet sometimes contentious, history with the founder of this journal. Marty was my professor, served on my MA committee, provided a reference to graduate school, published my work, and offered me guidance as I became an editor myself (you have to “ride herd” on reviewers, he told me). I often have wondered what he thought when I was selected as the editor of R&PA; he was still alive at the time.When I first agreed to edit Rhetoric & Public Affairs, I knew I wanted to have an invited issue—something I did not do for either of the journals I edited previously. When the field erupted in a justifiable uproar a number of years ago, I remained silent. I did not do so to be complicit with existing power structures. I did so because others’ voices needed to be heard more than mine; our community did not need my voice merely making noise or filling space. An invited issue—in the journal around which much of the controversy came to the forefront—thus seemed to me a particularly poetic and apt opportunity to provide a vehicle through which I could magnify others’ voices.As I began to conceptualize a special issue, I knew I wanted to do something that gestured to the journal's past while acknowledging our present. I also wanted to do something that would create an inclusive space for voices not typically published within its pages, providing an opportunity for scholars not as advanced in their career trajectory to publish in R&PA. I had an idea to take a page from the journal's (and the discipline's) past and flip the script a bit.In the Spring of 2000, Michael Leff guest edited a special issue of Rhetoric & Public Affairs (following a presidential rhetoric conference) about what scholars perceived as President Abraham Lincoln's moment of greatest rhetorical leadership. The scholars in that issue approached the question from a wide variety of perspectives. Some analyzed a single text (varying from the famous to the obscure) whereas others used multiple texts. Some discussed the affirmative rhetorical choices Lincoln deployed whereas others discussed how Lincoln effaced himself in his discourse. All focused on the rhetoric of one orator—a celebrated and official leader of the United States of America.Realizing that rhetorical leadership looks different to different populations or within different contexts, I reached out to authors I thought could bring a unique perspective to the conversation. Not all of the scholars to whom I reached out responded. They might have missed my email, incorrectly thought the offer was a widely cast one, did not have the time or the capacity to write something, or did not want to be published in this journal. Some of the scholars who did respond were unable to draft an essay at this time or ended up being unable to do so for various personal and professional reasons. I know readers will wonder why certain voices were not included. Please know that I tried to have more perspectives represented and that I hope more voices that research different populations will be included in the pages of this journal in the future. This one issue is not enough.I invited the scholars within this issue to answer the question, “What does rhetorical leadership look like” to different people or in different contexts? I wrote to the invited authors that rhetoric, leadership, and rhetorical leadership, can look different to different populations active in the public sphere. Consequently, what constituted rhetoric, leadership, and rhetorical leadership, were all “open” concepts. What counted as a text, who communicated—or did not communicate—and about what they communicated were left to each scholar to be determined, according to what each would view as appropriate to their area of study. I wanted the call to be cast as widely as possible to allow creativity and agency in authorial response, yet I also wanted to maintain a discernable theme. I did not want my thoughts on the subject to lead, but to provide a site for authors who specialize in different areas of study to formulate the conversation. (This is not to say that I did not provide editorial guidance.) I asked, moreover, for the authors to keep the essays relatively short—shorter than the essays we typically publish—so that more voices and perspectives could be included within the issue. I am excited for the readership of R&PA to engage with the ideas presented by the authors.The essays in this issue of R&PA explode the idea of what constitutes rhetorical leadership. They show us that rhetorical leadership is not monolithic, it does not have an identifiable genre, and it is not speech- or discourse-reliant. Rhetorical leadership enables voices to be heard in transgressive and transformative ways through different channels of communication, through the embodiment of place and ideas, and through actions. Rhetorical leadership can be fluid and/or guided by geographic space. The essays in this issue largely reject notions of leadership that are patriarchal and adhere to traditional leadership structures. The authors often reconceptualize notions of power and forefront discourses that have not received much scholarly attention, have been neglected or silenced, or have been differently empowered. Many essays show rhetorical leadership in communal contexts, rejecting traditional pathways of power that made previously conceptualized understandings of rhetorical leadership possible.In his essay, “Queer Rhetorical Leadership: ‘Ethical Sluts’ in Modern U.S.-American Polyamory as Exemplar,” Thomas R. Dunn queers the idea of leadership, opening leadership up to “possibilities and potentialities” rather than definitive generic markers. Dunn examines how Janet W. Hardy and Dossie Easton's book, The Ethical Slut, uses “joyful, radical revisioning; the use of transformational vulgarities; and cultivating comfort in irresolution” to enact a form of queer leadership. Queer leadership, Dunn explains, values adjusting to contemporary issues and concerns, enjoys a “colorful linguistic style” some may deem vulgar, and invites ambiguity and a lack of resolution. Although a queer leadership style “is necessary to rethink the social norms that too often constrain queer life and which, when reinvented, can make new ways of living life queerly possible,” Dunn clarifies that queer rhetorical leadership can be used by anyone to address issues that previous understandings of rhetorical leadership have not been equipped to address.In their essay, “Led by the Land: Recovering Land Agency and Interconnectedness in Social Movement Scholarship,” Noor Ghazal Aswad and Michael Lechuga look at social movements that understand leadership through “leaderless,” land-based, shared geographic space. Ghazal Aswad and Lechuga “envision a form of rhetorical leadership that distributes responsibility, risk, and rewards to all members of a group.” Land can create political subjectivities and social connections. Using the Syrian revolution as a case study, they use the people's response to the Assad regime's practice of sieges and land-burning to demonstrate how the reclamation of the land for subsistence can be generative for survival with the land. Through practices of seed-smuggling and bottom-up farming, enabled through a cooperative agrarian network, the community's relationality and subjectivity is created through emplaced rhetoric that is intersectional and connected.Allison Hahn investigates how technology enables marginalized committees to participate in community development planning in her essay, “Rhetorical Leadership of a Data Story.” During the COVID global pandemic, technological advances such as video teleconferencing have enabled traditionally marginalized communities to participate in the deliberative process. Through her analysis of Diana Wachira's presentation of evidence-based research over a Zoom meeting to an international audience about the eviction of the Kariobangi North community in Nairobi, Kenya, Hahn shows how Wachira employs emplaced rhetoric, making known what might be unknown—or at least lesser known—otherwise. In Wachira's case, she used her own research to provide context and information about the magnitude of persons to be displaced as well as their history with the land upon which they live—information not shared via typical news networks. Wachira's emplaced rhetoric provides a powerful example of how a marginalized community can use their own narrative to counter the dominant narrative to protect human rights and to advance environmental justice.Luhui Whitebear uses counter-colonial intergenerational storytelling to examine the ways in which Indigenous rhetorical leadership advocates social change by bridging multiple worlds, across generations and between Indigenous and colonial systems in her essay, “Our Voices Have Always Been Political: Indigenous Feminist Rhetorical Leadership.” Whitebear examines the rhetoric of three Indigenous women—Zitkala-Ša's boarding school era poetry, Laura Cornelius Kellogg's popular press publications, and Secretary of the Interior Deb Haaland's speech from Alcatraz—to show not only how these women survived settler colonialism, but also how they resisted colonial systems and practices to preserve their own cultural Indigenous knowledge systems and values within “spaces designed to exclude them.” The rhetorical leadership of Indigenous rhetoricians represents their larger tribal community and history, advancing Indigenous rights while preserving and perpetuating Indigenous culture.In their essay, “The Greta Affect,” Justin Eckstein and Erin Keoppen look at how claims to youth get circulated in the public sphere as a rhetorical resource to create an affective response to effect change. The authors use popular memes of Lisa Simpson, projecting the ethos of Greta Thunberg, to show how a hopeful and naïve leader gets deployed in the public sphere to advocate for change by shaming adults for their lack of action. According to Eckstein and Keoppen, “the Greta Affect mobilizes affect through the moral claim of right makes might to move an intimate public.” Within the public sphere, the girl is complemented for encouraging courageous leadership and criticized for her pushy naivete. The authors contend that, although Thunberg was constrained through the Simpson memes, youth framing creates unique parameters for public deliberation, opening space for a consideration of the obligations the current generation of leaders owes to future generations.In his essay, “México Pésimo: Colosio's Metanoic and Magnicidal Leadership,” José Ángel Maldonado analyzes Luis Donaldo Colosio's 1994 Mexican presidential campaign speech, “Yo Veo un México,” that allegedly led to his assassination. In his speech, Maldonado tells us, Colosio uses his head as a metaphor for leadership (since the Mexican language does not have a direct translation for leader), acknowledges the existence of Mexican pessimism while calling for the end of pessimism via a series of opportunities that could lead to reform and transformation in the country. Colosio's speech, combined with his assassination, present a metanoic pessimism that awaits new opportunities for Mexican socioeconomic advancement.In his essay, “Lo Único Que Tengo Es Amor Para Amar: Rhetorical Leadership and the Journalism of Alfredo Corchado,” Richard Pineda investigates how the journalist Alfredo Corchado enacts leadership in the borderlands between two countries and identities. Through an analysis of two of his books, Pineda finds that Corchado advocates hybrid identity, resilience, and accessibility. Through accessible writing that relays common experiences of people living on the border, Corchado provides an example of how to negotiate liminal spaces for his audience(s). He uses personal and communal stories to highlight the reliance of Mexican Americans in the United States and in Mexico. He also uses language that connects his audience to their geographical roots while embracing the challenges of their present existence, which offers hope to his readers that they are not alone in their embodied experience.In his essay, “Legacy Leadership: Elaine Brown's ‘Education for Liberation’ Bolstering the Fight for Black Women,” Darrian Carroll examines Brown's 2014 speech to University of Georgia students to explain how Brown encourages activists to continue advocating for liberation through “legacy leadership.” A commemoration of the successes and struggles of the past, legacy leadership provides a model of Black female leadership by reminding the audience of the movement's ideological commitments, retelling the conditions of the past and present that create the need for liberation, and encouraging her audience to do all they can to fight for liberation. Brown empowers listeners to act in their everyday experiences for Black liberation through her personal narratives of leading the Black Panther Party.From these essays, we learn that rhetorical leaders may be, but they do not have to be, individuals in official leadership positions. Leaders, and leadership, abound around us. These essays help us understand that rhetorical leadership gains force from the communities from which these communications derive. Leaders(hip) thrive(s), encouraging their populations in a multitude of contexts. To see rhetorical leadership at work, we can look to the narratives and the lessons that arise from within our communities, as leadership results from a need to change and to adapt, as well as from our traditions, our geographic spaces, our shared histories, our triumphs and our challenges, our needs and concerns, our future hopes and dreams, and our search for place and belonging. People and things that speak to those things exemplify leadership. The form of leadership looks different, depending on the specific contexts from which the leadership emerges and through the eyes attuned to see it.When I assumed the mantle of editor of Rhetoric & Public Affairs, I did so with a commitment to rhetorical studies as a pluralistic effort. The essays in this issue evidence the diversity of work possible. As diverse as this collection is, however, it does not—and cannot—represent the totality of scholarly and personal perspectives. Space in our journals must be opened for additional, new, and emerging voices and perspectives.

    doi:10.14321/rhetpublaffa.27.2.0001

March 2024

  1. Constellating Home: Trans and Queer Asian American Rhetorics
    Abstract

    Constellating Home: Trans and Queer Asian American Rhetorics explores three trans and queer Asian American archives to ask, how can homing as a form of storytelling assist in situating trans and queer Asian Americans (QTAPI) in the United States’ broader narrative of belonging?Throughout the book, V. Jo Hsu conceptualizes and works with the following key terms: homing, a critical approach to storytelling that situates individual experiences in relevant histories and events (9); constellation, the plotting of individual narratives into a network that has the capacity to hold a multitude of relationships and responsibilities (11); diasporic listening, the act of critically attuning oneself to reciprocities ignored or obscured by normative frames (11); and lastly, commonplaces, storylines upon which common understanding can be found, similar to Aristotle's topoi (26).Hsu begins by situating the reader in a brief overview of Asian American history in the United States. Back to the exploitation of Chinese railroad laborers, Hsu traces the evolution of the spaces of “belonging” wherein Asian Americans have been conceptualized via public imagination—from yellow peril as diseased and hypersexualized beings to the model minority of assimilation, and back to anti-Asian hate during and beyond the age of COVID-19. By drawing upon homing as method, Hsu argues that individual stories from trans and queer Asian American individuals can be placed within a larger history and narrative of control. “Listening diasporically to this history exposes the entanglements of yellow peril/model minority with other controlling narratives of U.S. history,” Hsu writes (21). Each chapter explores an archive of oral histories, photography, community work, and storytelling by and for QTAPI, challenging the model minority myth in their respective ways. How do such stories work in tandem, Hsu asks, to interpret and invent Asian America's past and future?Chapter 1, titled love, showcases the Dragon Fruit Project, an intergenerational oral history project that connects younger QTAPI volunteers with older QTAPI activists to record stories about love, family, and community (27). The project was created by historian Amy Sueyoshi upon finding that only two out of 702 entries in the GLBT Historical Society's archive were voices of Asian and Pacific Islander women. Sueyoshi passed the project along to API Equality—Northern California (APIENC) to expand and maintain (39). Love, when constricted by capitalist logics to the idea of the heterosexual productive nuclear family, has scripted the racialization of Asian Americans who, at times, were projected to defy said logics in relation to whiteness (38). The Dragon Fruit Project illustrates alternate intimacies and belongings, challenging normative scripts of love by means of constellating various individual stories into an interconnected narrative (39).Chapter 2, titled resilience, examines the Visibility Project, an archive of photographs that place empowerment in the context of community, pushing against neoliberal, individualist understandings of resilience (74). The Visibility Project reconstructs the commonplace to critique racialized, gendered, and ableist constructions of resilience. Photographer, activist, and archivist Mia Nakano photographed over two hundred queer, trans, and gender-nonconforming Asian Americans, making this the largest collection focusing specifically on this population (86). Photos are displayed along with annotations of how individuals self-identified in terms of gender and ethnicity. As Hsu writes, “the subjects in the Visibility Project renounce the desire for belonging on normative terms, whether through U.S. citizenship or through inclusion in the majoritarian story of Asian America” (90). The Visibility Project also includes a digital history tour of Bay Area Queer Asian Pacific American History and a storytelling and performance workshop built upon archival material (84–85). Ultimately, the Visibility Project reframes Asian American resilience as a “communal empathy” that “channels individual stories into negotiations of communal needs,” empowering QTAPI as “co-conspirators at the fore of a transformational American story” (107).Chapter 3, titled ancestry, features the Queer Ancestors Project, a printmaking and writing workshop for LGBTQ+ youth. Given the complicated experiences of family that queer diasporic subjects often have, the Queer Ancestors Project ensconces students within queer family and encourages them to “listen for submerged relations and story them into far-reaching genealogies” and tend to their chosen familial bonds (111). Ancestry may be understood here as “an array of stories through which QTAPI place themselves in longer traditions of resistance, courage, and care,” connecting them to past and future trans and queer kin (111). Hsu identifies the Queer Ancestors Project's workshop anthologies as a form of kuaer pedagogy. This combines critical pedagogy and queer theory by drawing upon E. Patrick Johnson's quare studies, which center race and class in experiences of gender and sexuality, and Wenshu Lee's subsequent kuaer theory, which takes quare studies through a transnational, transcultural turn across borders.1 Identification goes beyond genetic ancestry tests and “scientific racism”—ancestors can be chosen via shared struggle and resistance, “reaching across timelines and geographies for sturdy, imaginative family formations” (121–122).Chapter 4 centers Hsu themself within the themes of love, resilience, and ancestry, as well as proposing the bodymind as a form of archive that records experiences and stories. Hsu constellates their own personal experiences within their parents’ stories and histories, their experiences of resilience within pain and disability in the academy. To connect bodyminds to homing, Hsu writes that if “our bodyminds archive the experiences we encounter, then homing not only assigns meaning to those archives, but channels that meaning into new ways of encountering ourselves and one another” (183). Homing can be a writing praxis, a way for diasporic subjects to reinterpret their places of origin, creating new connections of belonging and theorizing how we survive together (146). Especially for diasporic subjects, homing is a verb in actively shaping spaces into those of belonging and community for their own selves (183).As a diasporic subject myself who found herself resonating with many of Hsu's stories, I found Hsu's concepts and frameworks to be imaginative and generative. Hsu's work is particularly helpful for scholars looking for frameworks to situate a seemingly disparate scattering of individual narratives and stories within a larger constellation, making meaning out of many. It is also bound to be helpful for scholars looking for methods that center subjects’ active meaning-making in their worlds, their own definitions of belonging, of family—of homing. Hsu's in-depth research into each of these queer and trans Asian American archives is an invaluable piece of critical scholarship.

    doi:10.14321/rhetpublaffa.27.1.0135

December 2022

  1. Intellectual Populism: Democracy, Inquiry, and the People
    Abstract

    Focusing on the rich biographies of five influential figures of the Gilded Age and Progressive Era, Paul Stob's Intellectual Populism argues for renewed attention to a distinctive kind of populist rhetoric. In times of widespread corruption and social upheaval that he argues parallel our own, Stob identifies the “Great Agnostic” lecturer Robert Ingersoll, Christian Science founder Mary Baker Eddy, philosopher Thomas Davidson, educator and reformer Booker T. Washington, and writer, speaker, and activist Zitkála-Šá as salient examples of a “mode of inquiry” focused on connecting ordinary people around anti-establishment sentiments with intellectual, rather than anti-intellectual, appeals (xv). Stob shows how each of these figures used their available means of persuasion to claim a voice among unfriendly and unlikely audiences. This, he argues, could be an approach for contemporary academics as we advocate for higher education in an age when our work is dismissed as, at best, irrelevant due to the Internet and new technologies and, at worst, the destructive and out-of-touch machinations of liberal elitism.Intellectual populism, Stob claims, is a means by which “populism and intellectualism can work together to enhance our knowledge of the world” (xv). While populism is often characterized as anti-intellectual, Stob argues that there are parameters in populist thought, taken up by intellectuals in the past, that have been constructive to democratic processes and engaged diverse audiences, inspiring them to think critically about how together they might change the established order. It is this coming together as a “new intellectual movement” that Stob hopes to enliven with a populist model of education incorporating broad notions of teaching and learning among those currently excluded from, or hostile to, higher education (227). However, it is important to note that it is the “fight,” not the “complete victory,” of the intellectual populist figure that Stob wants to highlight (208). As the concept itself elicits, intellectual populist rhetorical strategies engage a certain degree of irony and impossibility in their undertaking.As a case in point, Robert Ingersoll, the first figure profiled in the book, uses perspective by incongruity to call into question religious authorities and affirm agnostic beliefs. Described as a speaker able to make even the police sent to arrest him for blasphemy laugh and praise him, Ingersoll ultimately affirms religious ideals by turning them on their head. This is what Stob characterizes as the core of intellectual populism, “criticizing the established order to strengthen that which the order is trying to serve” (16). Even as Ingersoll attacks religion, the crowds that he drew found that he “enlivened religious inquiry. He brought religious questions into the marketplace of ideas, which strengthened religion by showing what was real in it” (34). Ingersoll appealed widely to audiences that shared various religious beliefs and would agree with him that their own renewal of these values was worthy of investigation. At the same time, Stob points out that “Ingersoll battled a religious establishment that not only survived the assault of free-thought advocates but also created a fundamentalist power structure that continues to this day,” thus showing how even the most successful rhetorical strategies are constrained by situation (208). However, Stob suggests, this could still be an adept strategy for academics: by affirming critiques that the university is out of touch with “the people,” academics could join critics in order to energize a “new intellectual movement” that would ultimately forward the mission of higher learning by broadening its reach, not overthrowing its aims (227).The next figure analyzed in Intellectual Populism is Mary Baker Eddy, the controversial founder of Christian Science. At its height, Christian Science lectures brought together large audiences of converts, interested listeners, and a wide swath of critics. Eddy's lecturers made the case to the public that Christian Science works because it is a science wherein personal experiences of healing prove that believers do not need medicine or the church. However, to Stob's surprise, Christian Science orators did not provide evidence of healing in their lectures, creating a void to be filled with ordinary people's personal testimonies. Stob asserts that this method of unsound syllogistic reasoning instead sought to empower listeners to reclaim their own agency and expertise, previously the domain of experts in religious and medical fields. Stob characterizes this on one hand as a dangerous rhetorical strategy, “duping lecture-goers into believing that Christian Science could accomplish something it never could accomplish” (73). By framing an individual listener's personal experience as “unimpeachably scientific” it makes personal truth “truer, fuller, more absolute than any deductive proof, any rationalist logic . . . any counter argument,” thus denigrating scientific evidence that would allow one to question or change those beliefs (71). This intellectual populist argument strategy therefore either fails with “listeners with an ear for scientific argumentation” (68) or makes receptive individuals resistant to scientific evidence based in logic and expertise that could “enhance our knowledge of the world” to shape a more democratic society (xv). This critique finds renewed importance in our current era of anti-vax movements that draw upon similar argument structures. However, instead of tossing out Eddy's arguments wholesale, Stob constructively points out that the vast power of religious inquiry continues to serve as touchstone of American public discourse. Instead of dismissing religion and personal experience as antithetical to intellectual thought, Stob suggests we think of these are “potent symbolic resources” to start, instead of stop, public conversations about science and expertise (226).The next figure Stob focuses on is Thomas Davidson, a savant Scottish philosopher who spent most of his life building intellectual communities for refined society. However, in his later years, Davidson created the Breadwinner's College, a “People's University” where he taught philosophy to Jewish factory workers from the Lower Eastside of New York City. Davidson initially undertook a series of public lectures in the neighborhood, where he framed philosophical inquiry as a form of labor that factory workers were apt to pursue. This “fell on deaf ears” and angered the workers, who argued that there was nowhere for them to study in their tenement houses, and thus the idea for the Breadwinner's College was formed (106). Davidson envisioned it as the first in a branch of many spaces where workers could gather and engage in Socratic exchange on curriculum that would give those without educational opportunities a “‘bird's-eye view of the scene and course of human evolution’” (109). Stob states that “Davidson's fundamental contribution to intellectual populism was his reconfiguration of speech and space—his grasp of the way words and ideas relate to the geography in which they emerge and through which they move” (118). However, “the irony was that Davidson wrote [much of this intellectual populist mission] . . . from Glenmore [his retreat center in the Adirondacks] . . . [where] Davidson's intellectual populism came from a position physically removed from the community he worked to empower” (117). This irony, Stob concludes, demonstrates that “Empowering the people needed to happen in the spaces that defined their lives;” Davidson in many ways failed to do this (118).In contrast, Stob's chapter on Booker T. Washington illustrates how he successfully provided educational opportunities for poor African Americans in the rural South. In his career as a public lecturer and educator, Washington argued that work itself was a rhetorical process that “communicated, influenced, and persuaded as effectively as words” (121). Washington used various success stories of Black Americans to show how dignified labor “did the suasory work that words and pages tried to do, and it was far more successful than any oration could be” (144). Stob describes this as ironic considering that Washington delivered this message through the medium of oratory and made a career of such words and arguments. However, Stob spends much of the chapter analyzing Washington's many accomplishments as the first President of the Tuskegee Institute, exemplifying through alumni letters how Washington's legacy was to “elevat[e] . . . labor to an intellectual practice” and help students “use their labor to control their lives” (160). While largely an appreciative read of Washington's legacy, Stob also points to ironies within Washington's approach which schooled students in “the politics of respectability . . . [that] emphasized moral reform and reconfiguration of self” and may have “eschewed the demand for structural change” needed by African Americans (150). Both the Davidson and Washington models for populist education support Stob's argument that spaces of higher learning must adapt to the communities they seek to reach by being more reflexive about modes and spaces of engagement. Furthermore, as Stob argues in the conclusion of the book, both rhetors exemplify the importance of education as a “maker's movement,” where students are the co-creators of ideas and communities. Instead of simply transmitting specialized knowledge, we must rethink how higher education might contribute to “putting people in a position to think and inquire for themselves” (223).The final figure featured in Intellectual Populism is Zitkála-Šá, an Indigenous American writer, speaker and activist. The least documented of the figures, Stob characterizes the limited archive of Zitkála-Šá’s speeches as strategically ironic, working to secure what influence she could within the constraints of a white man's world. Zitkála-Šá was critiqued in her time for accommodating or even affirming white stereotypes of Indigenous communities. Throughout her career she wore stereotypical costumes, opted not to correct inaccurate assumptions about her identity, and espoused the overwrought metaphor of the “national teepee” as a unifying vision for the pan-Indian movement. However, Stob notes that these strategies helped Zitkála-Šá in gaining legitimacy for the pan-Indian movement and attention from various white and Indigenous American audiences that had previously dismissed her vision for civil rights. Through an appreciative read of her rhetorical strategies, Stob beautifully captures how Zitkála-Šá’s “performances invited other American Indians to identify their grievances with hers to join her in a strong, broad coalition that could secure Native lives in the twentieth century” (166). Distinguishing Zitkála-Šá’s work from a wider constellation of her Indigenous contemporaries, the chapter demonstrates the importance of exploring the ways that disenfranchised people's intellectual movements can upend the status quo. In her speeches, Zitkála-Šá repurposed white stereotypes about Indigenous Americans through Americanisms such as “God, freedom, peace, and equality” that she showed were more astutely demonstrated by the first Americans—Indigenous Americans—than by white settlers (188). While just one example of Zitkála-Šá’s rhetorical brilliance, this final chapter distills the numerous ways that intellectual populist rhetoric can encompass “the people” far beyond the narrow confides of “the people” often evoked in populist rhetoric in the United States today.Overall, Stob illuminates five different historic figures who, through intellectual populist rhetorical strategies, made compelling critiques of powerful establishments to divided audiences in their time. While looking to achieve different goals, Stob convincingly argues that it is unfair to measure these rhetors’ contributions only by their unrealized visions to change the establishments they attacked. Stob instead contours these complex characters as sometimes flawed, sometimes successful, rhetorical actors whose work forms a broad lineage of American thinkers who attempted to give “ordinary individuals a sense of agency in the pursuit of knowledge” (229). This, Stob argues, “can make a difference, even if it doesn't change the world” (229). Intellectual Populism concludes with a set of lessons intended for academics to enliven debate around the state of higher learning institutions. At the top of Stob's list of lessons is a call for academics to build broader coalitions with communities in “physical spaces” and “face-to-face assemblages,” urging us not to “stay isolated on the carefully manicured lawns of college campuses” (222). Stob's words, ironically published mere weeks into the first COVID-19 lockdowns in 2020, continue to serve as an important reminder to all of us, and our institutions, that our siloed intellectual communities must continue to adapt, diversify, and expand in order to serve the many and not just the few.

    doi:10.14321/rhetpublaffa.25.4.0127
  2. Color Blind: Political Realism, Epistemic Racism, And Rhetorical Salience
    Abstract

    Abstract The rhetoric of any academic discipline can involve epistemic distortions and blind spots, including a tendency to obscure systemic racism. The doctrine of political realism from the discipline of International Relations is an influential example. Realism relies on several rhetorical devices, including a structural distinction between rhetoric and reality, a modality of abstraction, and the trope of anarchy/hierarchy. These provide both a compelling theoretical framework and a discursive program that obscures race and racism. Realist discourse operates further through several dimensions of rhetorical salience that are modulated by changes in context. Foreground, background, ambient, and ontic salience provide multiple registers for inscribing realism. Realism's lack of reflexivity in disciplinary, governmental, and public arenas adds to its power and its defects. Exposing the rhetorical constitution of realism and its architecture of non-knowing raises challenges not only for realism but also for rhetoric. These include avoiding the inscription of realism and racism within rhetorical inquiry and avoiding epistemic hubris in the self-definition of rhetoric as a discipline.

    doi:10.14321/rhetpublaffa.25.4.0001

September 2022

  1. Heritage and Hate: Old South Rhetoric at Southern Universities
    Abstract

    On the wall of a large lecture hall at Indiana University, Bloomington hangs a painting that includes in its background a depiction of a Ku Klux Klan rally, complete with a burning cross and hooded Klansmen. The painting, titled “Parks, the Circus, the Klan, the Press,” is one of twenty-two mural panels depicting Indiana history that were created by Thomas Hart Benton for the 1933 Chicago World's Fair and later installed in three locations across the university campus. In the most recent debate about the panel, defenders argued that removal would amount to censorship and, furthermore, would mean the destruction of the painting due to its material fragility. Critics argued that it should be removed because hateful imagery has no place in learning spaces, and classrooms must be welcoming to all students. Ultimately, IU administration decided to leave the panel on display but to convert the lecture hall “to other uses beginning in the spring semester of 2018.” They argued that “repurposing the room is the best accommodation of the multiple factors that the murals raise: our obligation to be a welcoming community to all of our students and facilitate their learning; our stewardship of this priceless art; and our obligation to stand firm in defense of artistic expression.”1 As the outcome of the administration's compromise, “Parks, the Circus, the Klan, the Press” hangs in a largely unoccupied room as a depiction of a hate-filled chapter of Indiana's past, hidden, as it were, in plain sight.IU's Benton mural is one local instantiation of national debates around what to do with representations of and homages to racism in the United States: one side argues for the value of historical and cultural significance; the other argues against honoring representations of racism and hate. While physical sites are often central to the public conversation around what to do with the symbolism of the United States’ racist history, Stephen M. Monroe smartly demonstrates in his excellent new book Heritage and Hate: Old South Rhetoric at Southern Universities (2021) how unexamined semiotic traditions can covertly sustain racist hegemony within the discursive practices of our institutions.Examining the discursive practices of his own local community at the University of Mississippi, Monroe asks how we can persuade more white people in the silent majority to become educated and engage in conversations about racial equality and justice (220, 221). In answer, he recognizes that we probably need both radical activism and reconciliation. However, he also insists that scholars of language and rhetoric have a responsibility to respond and act from within their local communities. His intention is “to push readers firmly away from passive acceptance of semiotic traditions and toward purposeful consideration and confrontation of those semiotic traditions” (13). Indeed, this book makes an important contribution to a vision of rhetorical scholarship that aims at producing legitimate cultural change. Monroe's intervention is multidisciplinary, targeting the fields of both rhetoric and Southern studies, and his contribution is triple-layered. He brings the disciplinary knowledge of rhetoric to bear on the interdisciplinary field of Southern studies; he brings a thorough example of archival work in institutional history to the field of rhetoric; and he models the kind of locally-situated rhetorical intervention he imagines in his call for readers to interrogate our communities’ stakes in the perpetuation of racism across the nation.The central theoretical thread of Monroe's argument—a thread that applies beyond the confines of racism—is that history, language and symbols, and communal identity are interdependent. Combining methods of critical discourse analysis, rhetorical analysis, and archival research, he argues that Old South rhetoric, or “confederate rhetoric,” continues to circulate and sustain racist communal identities across the US South, specifically at the region's universities. Because the semiotic traditions of confederate rhetoric “often create stasis or even reversion,” he explains, institutions’ abilities to achieve racial progress is slowed (13). In other words, confederate rhetoric and racism sustain themselves and each other by hiding in plain sight: in university nicknames and yearbooks, in the guise of school spirit, in Southern collegiate traditions, and, in IU's case, depictions of the Ku Klux Klan.A significant strength of Monroe's project, in fact, is his archive. Over the course of the book's seven chapters, he examines university nicknames, yearbooks, cheers, and historical figures, demonstrating how such semiotic traditions constitute an archive of racist hegemony. He begins, for example, by tracing the history of The University of Mississippi's nickname, “Ole Miss,” to its appropriation from a term used by enslaved Black people to refer to the wife of a plantation owner. He follows the evolution of the name through yearbooks from 1897 to the present day to illustrate how the term covertly sustains racist attitudes. Reading the circulation and solidification of “Ole Miss” through the lens of Laurie Gries's work on virility, Monroe argues that “the term grew in vitality and consequentiality throughout most of the twentieth century, but it did not transform in any substantial sense. Instead, after being appropriated and going viral in the late nineteenth century, ‘Ole Miss’ became and still remains a force for ideological stabilization and stasis” (37).2 Because the term has not been interrogated by the larger university community, as analysis of the archive demonstrates, year after year its racist connotations remain palpable but easily disregarded by that community.Keeping his archival focus on his own institution, Monroe next examines the tradition of the “Hotty Toddy” cheer at the University of Mississippi, explaining how “indexicality is a semiotic phenomenon always at work” (66). “Indexing makes certain meanings always available,” he writes, “or when viewed from another angle, always unavoidable” (66). Thus, for example, the confederate rhetoric within the “Hotty Toddy” cheer is stabilized with each discursive use, indexing a racist agenda. As Monroe puts it, “When white people at the University of Mississippi hurl a beloved cheer against Black classmates, the cheer itself fuels and performs punitive cultural work and redefines itself in ways that are not easily revised or redacted” (66). This quality of the linguistic markers points to an evolving thread in the book's argument: discourse serves the purposes of emergent identity constitution. Each time members of the community cheer “Hotty Toddy,” they “are not simply reflecting identities previously assumed but are reiterating publicly and socially a collective identity that emerges and strengthens again and again with every interactive performance” (68). Because of indexicality, to utter the nickname “Ole Miss” or to cheer “Hotty Toddy” can serve at once to demonstrate membership in the (white) UM community and to exclude others.Even as performances like the “Hotty Toddy” cheer constitute and strengthen communal identity, Monroe expertly emphasizes a more sinister function: historically indexed acts of racism enable those in positions of power and privilege to deny its systemic nature by arguing that such events are isolated. To illustrate, he analyzes a six-year period (2010–2016) in which a series of racist events and protests took place at the University of Missouri. In recounting these incidences, Monroe highlights how university administrators minimized the string of events as isolated and unreflective of the larger university community's values. Likewise, he returns to the controversy over UM's nickname, “Ole Miss,” to show how confederate rhetoric is “naturalized within discourse communities, turned into common sense, and thereby protected from controversy” (112).Monroe analyzes two additional traditions at the University of Mississippi—Blind Jim Ivey and the flying of the Confederate battle flag—to illustrate that the indexicality of racist events cannot be minimized without symbolic and material consequences. He argues that “[w]ithin a community that reveres tradition, one way to shelter a problematic word or symbol is to place it beneath the protective notion of tradition” (143). When Blind Jim Ivey and flying the Confederate battle flag are synchronized into a false sense of historical continuity with other traditions, rather than the truths of their histories confronted and eliminated, they continue to serve as racist ideological symbols. Confederate rhetoric itself, in fact, becomes a tool for synchronization that elides the power that white people continue to wield in the South and the United States at large. “Rather than providing voice and agency to minorities,” Monroe writes, “‘synchronization elides all kinds of possible voices’; it creates undemocratic absences. It silences” (165).While confederate rhetoric certainly silences, Monroe skillfully uses his archive to reveal the complexity of how such rhetoric sustains itself. By returning to yearbooks as archival records of a university's culture and pointing out how racist images in yearbooks are reflective of a culture that openly encourages racist displays, Monroe is able to argue that institutions scapegoat individuals while, in reality, racist acts have long been sanctioned by the larger community. Thus, individuals who face repercussions today for past racist acts “were not sources of discordant messages of hate and exclusion, but were, instead, conveyors of conformist messages” (169). Even so, he characterizes personal interactions as potential sites of redemption and transformation: “Moments of white realization and conversion,” which occur most effectively at the interpersonal level, “must be multiplied within southern communities if the region's long traditions of confederate rhetoric are to be substantially weakened or eliminated” (183, 184). We must recognize that racism is institutionally sustained while acting on the progressive potential of interpersonal engagement.In the final chapter, Monroe turns the book's focus back on himself. Recognizing his “layered levels of privilege and power” as a “white male, cishet, tenure-track scholar who has held multiple administrative positions at a research university,” he asks: “what will I do with that privilege and power?” (189). Heritage and Hate: Old South Rhetoric at Southern Universities is an attempt to begin that difficult and indispensable work. He calls upon other scholars of language to perform similar tasks, arguing that white people have the power to change confederate rhetoric and language scholars should advocate for that (201). Through his archival analysis of Southern collegiate history and traditions, Stephen Monroe offers a valuable model of situated scholarship for rhetoricians hoping to effect cultural change at their own institutions.

    doi:10.14321/rhetpublaffa.25.3.0187

March 2021

  1. In Search of Good Humans, Speaking Well: Communication’s Ableism Problem
    Abstract

    Abstract Public address scholars trained in U.S. communication departments have tended not to study rhetoric created by people with disabilities as much as they do other social movements. Here I attribute this relative lack to two ableist assumptions associated with communication’s emphasis on winning arguments: the presumed disqualification of people with disabilities from public argument itself and the normalization of this disqualification based on biases related to rhetorical performance and capability. Overall, I argue this disqualification is the product of how communication scholars have understood and reconstructed the role of the ideal arguer in public affairs and call for more expansive views.

    doi:10.14321/rhetpublaffa.24.1-2.0291
  2. Situated Listening: Toward a More Just Rhetorical Criticism
    Abstract

    AbstractUsing the murder of Magdiel Sanchez as a case study, we argue that rhetoric’s future must embrace practices of situated listening. While much of the field’s work has focused on speakers and practices of invention, we argue that a more just study of public deliberation must position this approach in conversation with an acknowledgment of situated reception. We follow scholars of color, feminist theorists, and disability advocates who have long argued for the practices of ethical listening, adding that the imperative to listen extends beyond the listening ear, accounting for the totality of the body and its environmental and contextual positions. By reaching beyond the demands of race to consider the intersecting axis of (dis)ability, we push the fields of rhetoric, sound studies, and critical/cultural communication studies to consider embodiment as a whole condition of rhetorical reception.

    doi:10.14321/rhetpublaffa.24.1-2.0223

June 2016

  1. Autism and Gender: From Refrigerator Mothers to Computer Geeks
    Abstract

    Book Review| June 01 2016 Autism and Gender: From Refrigerator Mothers to Computer Geeks Autism and Gender: From Refrigerator Mothers to Computer Geeks. By Jordynn Jack. Urbana: University of Illinois Press, 2014; pp. 320. $95.00 cloth; $30.00 paper. Jennifer A. Malkowski Jennifer A. Malkowski California State University, Chico Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2016) 19 (2): 353–356. https://doi.org/10.14321/rhetpublaffa.19.2.0353 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Jennifer A. Malkowski; Autism and Gender: From Refrigerator Mothers to Computer Geeks. Rhetoric and Public Affairs 1 June 2016; 19 (2): 353–356. doi: https://doi.org/10.14321/rhetpublaffa.19.2.0353 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2016 Michigan State University Board of Trustees. All rights reserved.2016 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.19.2.0353
  2. Rhetorical Touch: Disability, Identification, Haptics
    Abstract

    Book Review| June 01 2016 Rhetorical Touch: Disability, Identification, Haptics Rhetorical Touch: Disability, Identification, Haptics. By Shannon Walters. Columbia: University of South Carolina Press, 2014; pp. 257. $49.95 cloth. Amy Vidali Amy Vidali University of Colorado Denver Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2016) 19 (2): 350–353. https://doi.org/10.14321/rhetpublaffa.19.2.0350 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Amy Vidali; Rhetorical Touch: Disability, Identification, Haptics. Rhetoric and Public Affairs 1 June 2016; 19 (2): 350–353. doi: https://doi.org/10.14321/rhetpublaffa.19.2.0350 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2016 Michigan State University Board of Trustees. All rights reserved.2016 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.19.2.0350

December 2015

  1. Disability Rhetoric
    Abstract

    Book Review| December 01 2015 Disability Rhetoric Disability Rhetoric. By Jay Timothy Dolmage. Syracuse, NY: Syracuse University Press, 2014; pp. 304. $39.95 cloth. R. Kyle Kellam R. Kyle Kellam Marian University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2015) 18 (4): 766–769. https://doi.org/10.14321/rhetpublaffa.18.4.0766 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation R. Kyle Kellam; Disability Rhetoric. Rhetoric and Public Affairs 1 December 2015; 18 (4): 766–769. doi: https://doi.org/10.14321/rhetpublaffa.18.4.0766 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2015 Michigan State University Board of Trustees. All rights reserved.2015 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.18.4.0766

September 2013

  1. Reading Embodied Citizenship: Disability, Narrative, and the Body Politic
    Abstract

    Book Review| September 01 2013 Reading Embodied Citizenship: Disability, Narrative, and the Body Politic Reading Embodied Citizenship: Disability, Narrative, and the Body Politic. By Emily Russell. New Brunswick, NJ: Rutgers University Press, 2011; pp. vii + 243. $44.95 cloth; $28.95 paper. Rachel D. Davidson Rachel D. Davidson University of Wisconsin, Milwaukee Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2013) 16 (3): 610–613. https://doi.org/10.14321/rhetpublaffa.16.3.0610 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Rachel D. Davidson; Reading Embodied Citizenship: Disability, Narrative, and the Body Politic. Rhetoric and Public Affairs 1 September 2013; 16 (3): 610–613. doi: https://doi.org/10.14321/rhetpublaffa.16.3.0610 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2013 Michigan State University Board of Trustees2013 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.16.3.0610