Rhetoric & Public Affairs
16 articlesMarch 2025
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Abstract
According to professional correspondence from Harvard, the spring 2024 anti-war and Palestine solidarity protests on campus were “disruptive.”1 UCLA similarly claimed that their students’ encampment was “a focal point for serious violence.”2 Despite these assertions, independent non-profit Armed Conflict Location and Event Data Project analyzed 533 US campus demonstrations from that spring and found that 97 percent were uneventful.3 Journalist Steven W. Thrasher spent time at four camps and describes these as “beautiful” encounters.4 CNN examined “the role professors have played in the demonstrations,” a facet of the protests that “received comparatively little attention.”5 At my own institution's protest—Virginia Commonwealth University—I watched students set up food and medical stations, deliberate, and intermittently chant at a volume slightly higher than the towering, middle-aged white man who, almost every week, projects a monologue about hell outside the library.When it comes to student-driven political activity on college campuses, charged and widespread commentary often clashes with far more banal and contradictory perspectives. One of John McWhorter's New York Times op-eds, for instance, calls the 2024 student protests “a form of abuse.”6 Online comments on this piece display a range of assumptions about US higher education: someone writes that people with humanities and social science degrees graduate “with zero knowledge.” Another person maintains that the protests “are purely performative.” What I hear in these comments and in the broader narrativizing around college students are resonances of truisms that Bradford Vivian's vital book Campus Misinformation: The Real Threat to Free Speech in American Higher Education would categorize as, indeed, misinformation7. To Vivian, such truisms coalesce into an farfetched worldview where college students “crave confirmation” to the extent that they “frequently shut down campus events and even assume power over entire universities,” rendering an alternative reality where college is a breeding ground for extremism.8 As Vivian argues, this implausible perspective grows out of “fixations on the idea of trigger warnings and safe spaces,”9 the circulation of which produces reactionary doctrines like “viewpoint diversity.” These doctrines perform propagandistic moves such as proliferating data to mimic scientific or theological argumentation and appealing to feelings like cynicism as expertise. Vivian emphasizes that casting doubt on the legitimacy of universities “is common in periods of rising authoritarian sentiment.”10 A year after the publication of Campus Misinformation, Donald J. Trump chose Senator J.D. Vance as his running mate—the same man who in 2021 delivered a speech titled “The Universities are the Enemy” for the National Conservatism Conference.11Kendall Gerdes's compelling Sensitive Rhetorics: Academic Freedom and Campus Activism is a smart analysis of how such misinformation forms. Gerdes's book unpacks public critiques of (over)sensitivity to show how those critiques fuel misinformation about college students and higher ed more generally. Gerdes argues that critiques of sensitivity mark an “ideological discomfort with the idea that language is a form of action” (4). Even though misinformation does not persuade on a purely intellectual level, language is still reduced to mere correspondence. If words are just words, then college students are too sensitive about what texts they're asked to read, what visitors are paid to speak on campus, how violations are managed, and so on. But if words are more than just words—if language is perlocutionary—then language initiates a sensitivity that resonates in far more collective ways than previously realized. As Gerdes articulates, “the sensitivity of rhetorical subjects is a generalized condition of possibility for rhetorical affection” (51). Universities and colleges pose a threat because they reveal how vulnerable or exposed we really are, together, within language.Gerdes's theory of rhetorical sensitivity is revelatory: with each site of inquiry—trigger warnings, sexual misconduct policy, Black student activism, and campus carry policies in Texas—rhetoricity itself is resignified. The book articulates that it is one thing to think of sensitivity as a weakness—it is an entirely different thing to think of sensitivity as “an irremissible exposedness.” “Before symbolic persuasion,” Gerdes writes, “before thinking and knowing, even before the experience of being, a rhetorical sensitivity obtains, opening us to existence as rhetorical subjects” (91). This conception transforms many of rhetoric's givens. If sensitivity is a mutual condition “of one's constitution in language” (38), then “vulnerability and exposedness” are not “simply matters of individual agentive choice” (51). Rather, vulnerability is a radical openness to being addressed. At all times, to be rhetorical existents is to sit in the potential for language to affect.Readers of Rhetoric & Public Affairs will be interested in how Gerdes demonstrates that public critiques of sensitivity enlist the topos of academic freedom, often misunderstood as adjacent to free speech. Academic freedom is supposed “to provide insulation for those with less rhetorical power,” since the production of knowledge should be free from hegemonic pressures (9). Still, academic freedom is a baggy topos. In 2025, I think we are more aware than ever that appeals to academic freedom do not always protect against “harassment campaigns” and remain contingent on the governor's board of visitors (9). Infrastructurally, academic freedom is often a tool or gauge of rhetorical power. As Gerdes points out, arguments about curricular changes and practices even put academic freedom in opposition to students. When “trigger warnings” were constructed as a talking point—cherry-picked from isolated contexts—academic freedom was simultaneously turned into an exigence. Gerdes refers to a 2015 Chronicle of Higher Education article that used trigger warnings as evidence of an existential threat to the university (25). Many such opinion pieces not only amplify suspicion of students but also “pit the rights of instructors against the rights of students” (26). I think most rhetoricians would be wary of that dynamic. All told, Gerdes's theory of rhetorical sensitivity provides a nuanced reading of trigger warnings as advocacy for accessibility given that trauma modulates bodily response.Gerdes's third chapter argues that college campuses do not feel safe for historically disenfranchised students. Most campuses, Gerdes argues, are defined by what Louis M. Maraj references as “white institutional defensiveness, policies, and practices that posture tentatively (often in racially colorblind ways) so as to avoid causing racial stress for white individuals.”12 Black student activism that demands “safe spaces,” such as the productive 2015 occupation of the Carnahan Quad on the University of Missouri's campus, is always resistant to Diane Lynn Gusa's conception of “white institutional presence,” which is another example where Gerdes shows how rhetorical sensitivity can be a transformative tactic for invention (63).Sensitive Rhetorics not only takes student activism seriously as institutional critique, but it also implies that college students are uniquely attuned to our shared openness. The issues that college students raise make explicit the “power of language to injure, wound, or harm” (4), implying that the practice of learning sensitizes you, making the address of others more salient and available while you yourself grow more responsive. In this way, Gerdes communicates what many lifelong learners feel: the simultaneous heaviness of beginning to notice differently—notice more—while beginning to feel slightly more responsible. College students are not fragile or self-absorbed. In their quest for trigger warnings and safe spaces, students are practicing ethical sociality. Activism mobilized by sensitivity is not whimsy nor idiosyncrasy—it's an active negotiation with what it feels like to become more responsible for yourself with others.In the book's composition, it is inspiring to witness Gerdes pulling from sensitivity as a resource. If vulnerability is distributed, as Sensitive Rhetorics argues, then even experts on sensitivity are themselves drained, prickled, and agitated, with or without personal permission. While Gerdes shows remarkable restraint referencing egregious arguments as well as questionable decisions to platform speakers like Milo Yiannopoulos outside of “peer review and shared governance” (31), every so often Gerdes delivers a biting critique. In the book's rundown of how students pursuing the Title IX process to address abuses are demeaned, Gerdes writes: “It's worth noting when scholars complain about students acting like consumers but appeal to the ‘marketplace of ideas’ as a justification for academic freedom, as if the metaphor of an intellectual marketplace should only extend to those it figures as merchants, as if the responsibility for rhetorical engagement amounts to something like ‘buyer beware”’ (49). In response to misinformation about trigger warnings, Gerdes sneaks in some fair snark: “This claim implies that the potential for trauma is so regularly inflicted on students that to advise them about it in advance would halt the day-to-day activities of teaching” (35).This book sensitized me. The first chapter on trigger warnings is a tour-de-force and the arrangement of the book is incredibly smart. I'm now wondering what “ambient norms” my pedagogical and professional choices perpetuate (29). I'm struck by what it means to be unendingly affected by others. I'm spinning stories of rhetoric where sensitivity is “a rhetorical term of art” (3). I'm listening for fallacies of false dilemmas or those moments when higher ed values serve misinformation. My antenna is up, I'm reminded of precious commitments, and it's all due to the “uncloseable openness” of Sensitive Rhetorics (4).
March 2024
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Abstract
Constellating Home: Trans and Queer Asian American Rhetorics explores three trans and queer Asian American archives to ask, how can homing as a form of storytelling assist in situating trans and queer Asian Americans (QTAPI) in the United States’ broader narrative of belonging?Throughout the book, V. Jo Hsu conceptualizes and works with the following key terms: homing, a critical approach to storytelling that situates individual experiences in relevant histories and events (9); constellation, the plotting of individual narratives into a network that has the capacity to hold a multitude of relationships and responsibilities (11); diasporic listening, the act of critically attuning oneself to reciprocities ignored or obscured by normative frames (11); and lastly, commonplaces, storylines upon which common understanding can be found, similar to Aristotle's topoi (26).Hsu begins by situating the reader in a brief overview of Asian American history in the United States. Back to the exploitation of Chinese railroad laborers, Hsu traces the evolution of the spaces of “belonging” wherein Asian Americans have been conceptualized via public imagination—from yellow peril as diseased and hypersexualized beings to the model minority of assimilation, and back to anti-Asian hate during and beyond the age of COVID-19. By drawing upon homing as method, Hsu argues that individual stories from trans and queer Asian American individuals can be placed within a larger history and narrative of control. “Listening diasporically to this history exposes the entanglements of yellow peril/model minority with other controlling narratives of U.S. history,” Hsu writes (21). Each chapter explores an archive of oral histories, photography, community work, and storytelling by and for QTAPI, challenging the model minority myth in their respective ways. How do such stories work in tandem, Hsu asks, to interpret and invent Asian America's past and future?Chapter 1, titled love, showcases the Dragon Fruit Project, an intergenerational oral history project that connects younger QTAPI volunteers with older QTAPI activists to record stories about love, family, and community (27). The project was created by historian Amy Sueyoshi upon finding that only two out of 702 entries in the GLBT Historical Society's archive were voices of Asian and Pacific Islander women. Sueyoshi passed the project along to API Equality—Northern California (APIENC) to expand and maintain (39). Love, when constricted by capitalist logics to the idea of the heterosexual productive nuclear family, has scripted the racialization of Asian Americans who, at times, were projected to defy said logics in relation to whiteness (38). The Dragon Fruit Project illustrates alternate intimacies and belongings, challenging normative scripts of love by means of constellating various individual stories into an interconnected narrative (39).Chapter 2, titled resilience, examines the Visibility Project, an archive of photographs that place empowerment in the context of community, pushing against neoliberal, individualist understandings of resilience (74). The Visibility Project reconstructs the commonplace to critique racialized, gendered, and ableist constructions of resilience. Photographer, activist, and archivist Mia Nakano photographed over two hundred queer, trans, and gender-nonconforming Asian Americans, making this the largest collection focusing specifically on this population (86). Photos are displayed along with annotations of how individuals self-identified in terms of gender and ethnicity. As Hsu writes, “the subjects in the Visibility Project renounce the desire for belonging on normative terms, whether through U.S. citizenship or through inclusion in the majoritarian story of Asian America” (90). The Visibility Project also includes a digital history tour of Bay Area Queer Asian Pacific American History and a storytelling and performance workshop built upon archival material (84–85). Ultimately, the Visibility Project reframes Asian American resilience as a “communal empathy” that “channels individual stories into negotiations of communal needs,” empowering QTAPI as “co-conspirators at the fore of a transformational American story” (107).Chapter 3, titled ancestry, features the Queer Ancestors Project, a printmaking and writing workshop for LGBTQ+ youth. Given the complicated experiences of family that queer diasporic subjects often have, the Queer Ancestors Project ensconces students within queer family and encourages them to “listen for submerged relations and story them into far-reaching genealogies” and tend to their chosen familial bonds (111). Ancestry may be understood here as “an array of stories through which QTAPI place themselves in longer traditions of resistance, courage, and care,” connecting them to past and future trans and queer kin (111). Hsu identifies the Queer Ancestors Project's workshop anthologies as a form of kuaer pedagogy. This combines critical pedagogy and queer theory by drawing upon E. Patrick Johnson's quare studies, which center race and class in experiences of gender and sexuality, and Wenshu Lee's subsequent kuaer theory, which takes quare studies through a transnational, transcultural turn across borders.1 Identification goes beyond genetic ancestry tests and “scientific racism”—ancestors can be chosen via shared struggle and resistance, “reaching across timelines and geographies for sturdy, imaginative family formations” (121–122).Chapter 4 centers Hsu themself within the themes of love, resilience, and ancestry, as well as proposing the bodymind as a form of archive that records experiences and stories. Hsu constellates their own personal experiences within their parents’ stories and histories, their experiences of resilience within pain and disability in the academy. To connect bodyminds to homing, Hsu writes that if “our bodyminds archive the experiences we encounter, then homing not only assigns meaning to those archives, but channels that meaning into new ways of encountering ourselves and one another” (183). Homing can be a writing praxis, a way for diasporic subjects to reinterpret their places of origin, creating new connections of belonging and theorizing how we survive together (146). Especially for diasporic subjects, homing is a verb in actively shaping spaces into those of belonging and community for their own selves (183).As a diasporic subject myself who found herself resonating with many of Hsu's stories, I found Hsu's concepts and frameworks to be imaginative and generative. Hsu's work is particularly helpful for scholars looking for frameworks to situate a seemingly disparate scattering of individual narratives and stories within a larger constellation, making meaning out of many. It is also bound to be helpful for scholars looking for methods that center subjects’ active meaning-making in their worlds, their own definitions of belonging, of family—of homing. Hsu's in-depth research into each of these queer and trans Asian American archives is an invaluable piece of critical scholarship.
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Abstract
Jennifer Mercieca's Demagogue for President: The Rhetorical Genius of Donald Trump arrived at a crucial historical juncture. Published in the summer of 2020, during Donald Trump's presidential reelection campaign, the book provides a comprehensive study of Trump's rhetoric during his former presidential election campaign from June 2015 to November 2016. It is a testament to the book's insights that they feel timely even after Trump's failed reelection bid in 2020 and its politically corrosive fallout. Indeed, in reviewing Demagogue for President in 2024, I am struck by a feeling I can only describe as uncanny: in her incisive analysis of Trump's rhetoric, Mercieca provides readers with a powerful conceptual framework not only for understanding the success of Trump's 2016 election campaign but also for making sense of U.S. political discourse in the years after the book was published.Kairotic moments punctuate the book as a whole. As she recounts in the preface, Mercieca found herself in the limelight after being quoted in a December 6, 2015 New York Times cover story about Trump's rhetoric, an experience that catalyzed a series of high-profile media engagements and ultimately resulted in her writing Demagogue for President. This exigency gave Mercieca the opportunity to follow Trump's presidential campaign in exhaustive detail; as she describes it, “I've studied Trump relentlessly, in order to be able to explain his rhetorical strategies clearly” (xi). That dogged pursuit of Trump's public discourse makes for an engrossing reading experience as Mercieca guides us through Trump's many campaign rallies, interviews, media appearances, and social media posts.Demagogue for President opens by arguing that Trump is a demagogue whose rhetoric harms democracy in the United States. The author shows that making this classification is trickier than we might think. After all, the term “demagogue” is often indiscriminately applied to populist political candidates, obscuring the word's meaning, and Trump consistently positions himself as an outsider, a “fearless truth teller” who speaks back to a corrupt political establishment (7). Mercieca intervenes here by returning to the ancient Greek origins of demagoguery, moving us beyond a perception of populism “unduly influenced by antidemocratic writers” such as Plato (12). Thinking through this context, Mercieca distinguishes two kinds of demagogues on the basis of accountability: “heroic demagogues” hold themselves accountable to the democratic process and use their populist rhetoric to persuade, whereas “dangerous demagogues” avoid political accountability and misuse their populism as a “weaponized rhetoric” to undermine democracy (11–14). Evaluated in these terms, Trump clearly qualifies as a dangerous demagogue and, moreover, “probably the most successful demagogue in American history” (21).On my reading, the author makes two major claims about Trump's demagogic rhetoric. The first is that Trump is a “demagogue of the spectacle—part entertainer, part authoritarian” (210), a tactical performance designed to amuse his audience while manipulating them. Central to that spectacle, Mercieca argues, are three “unifying strategies” (15–17) Trump uses to align himself with his supporters: argumentum ad populum (appeals to crowd wisdom), American exceptionalism, and paralipsis (ironic twists of “I'm not saying; I'm just saying” (16)). Likewise, the author identifies three “dividing strategies” Trump uses to isolate his supporters from their perceived enemies: argument ad hominem (attacks on personal character), argument ad baculum (aggressive threats), and reification (17–20). Mercieca contends that Trump deploys these six rhetorical strategies to “gain compliance” from his audience, which in turn “prevent people from holding him accountable for weaponizing rhetoric” (14). The book's second major claim is that Trump's rhetoric was kairotic: Trump won the 2016 U.S. presidential election because his campaign successfully harnessed the “rhetorical possibilities inherent in a nation in crisis” (204), which Mercieca characterizes as “a distrusting electorate, a polarized electorate, and a frustrated electorate” (20). These distinct yet intersecting contexts, Mercieca argues, supplied Trump with the suasory resources needed to secure the Republican party nomination and, ultimately, the presidency.Structurally, Demagogue for President is divided into eighteen concise body chapters, each of which offers a case study of Trump using one of his six major rhetorical strategies. Mercieca thus provides three separate analyses of each strategy, illustrating how they function in the three cultural contexts that serve as the book's major subsections: “Trump and the Distrusting Electorate,” “Trump and the Polarized Electorate,” and “Trump and the Frustrated Electorate.” Organized in this way, the author's argument gains both range and nuance. The shorter chapters allow Mercieca to analyze an impressive number of examples, and by examining each strategy in three different settings, Mercieca draws out the subtleties of Trump's rhetoric throughout his presidential campaign.Scholarly readers may be surprised to find minimal engagement with academic research in the case study chapters, but this choice serves Mercieca's goal of reaching a wider audience (21). In place of academic citations, the author catalogues Trump's rhetoric through meticulous endnotes of his campaign rallies, media appearances, social media posts, and other popular sources. Trump is quoted extensively, giving readers ample evidence of the six rhetorical strategies Mercieca analyzes. Choosing not to provide literature reviews or other trappings of the traditional academic monograph keeps the case studies accessible and brief; accordingly, any of them would make excellent syllabi material for a variety of rhetoric and communication courses.Some of the book's strongest moments occur when Mercieca pinpoints when and how Trump's rhetoric changed. For example, in a chapter on reification, the strategy of “treating people as objects” (19), Mercieca traces how Trump deliberately altered his campaign messaging about Syrian refugees to align with narratives on Breitbart and InfoWars. In early September 2015 Trump showed sympathy for the refugees’ plight and offered to help (44–45); but, just one month later, Trump began describing the Syrian refugees as a grave threat to the United States, “the ultimate Trojan horse,” to whom he would no longer be willing to offer political asylum (47). Trump even adjusted his signature campaign slogans and witticisms based on audience reactions, as Mercieca carefully documents. Trump's “Low-Energy Jeb” joke, for instance, was in fact Trump's third attempt at an effective ad hominem for Jeb Bush after “the reluctant warrior” and “Jeb Bust” failed to catch on with his supporters (82–83). In moments like these, Mercieca shows how deeply calculated Trump's rhetoric was throughout his 2016 presidential campaign, refuting Trump's claim to be someone who merely and spontaneously calls it like it is.Perhaps the most prescient case study is the final chapter on American exceptionalism, where the author dissects Trump's authoritarian rhetoric and tracks the emergence of his “Stop the Steal” narrative. Remarkably, this book published in 2020 seems to anticipate the January 6th, 2021 assault on the U.S. Capitol, a fulfillment of the anti-democratic rhetoric that Trump has peddled for years. As Mercieca explains, Trump's campaign team crafted its “Stop the Steal” messaging in the summer before the 2016 presidential election. Trump advisor Roger Stone first raised the specter of Hillary Clinton stealing the election the day after she accepted the Democratic Party nomination in July and created a “Stop the Steal” website to circulate these election fraud claims (195–196). More ominously, in an August 1st appearance on Alex Jones's show InfoWars, Stone suggested how Trump should react if he were to lose the upcoming election: “Challenge her being sworn in. I will have my people march on Washington and we will block your inauguration” (196). Of course, Trump's supporters did march on Washington years later to stop Trump's loss to Joe Biden, eerily confirming Mercieca's observation that Trump used American exceptionalism in his campaign to “appeal specifically to authoritarian voters” (191).Demagogue for President ends by returning to the question of accountability: If Trump avoids being held responsible for his demagogic rhetoric, how do we curtail the political damage he inflicts? Mercieca makes two key recommendations here. The first is to bolster public instruction in rhetoric and critical thinking, as doing so is “perhaps the best way to neutralize a dangerous demagogue” like Trump (208). Although a familiar refrain, Mercieca's call for cultivating democracy through pedagogy is particularly relevant when it comes to Trump, who excels at overwhelming the public with his discourse (212). Taking time to unpack Trump's rhetorical strategies, as Mercieca does in this book, might help citizens regain their bearings amid Trump's onslaught of egregious claims.The author's second and far more ambitious recommendation points to a future imaginary: What if our society changed in ways that made demagoguery ineffective? Mercieca only speculates on this possibility, and it would be unreasonable to expect much more than that from the monograph. But I see much promise in Mercieca's “spectacular demagogue” framework, which helps cut through discursive deadlock of whether Trump is “really” an authoritarian or simply playing the part for political gain. As Mercieca persuasively argues, the distinction does not matter. The more important reality is that both authoritarianism and spectacle are “antidemocratic” performances that “deny consent and use rhetoric as a strategic means to an end” (213). Seeing Trump's rhetoric for what it is, perhaps we might begin to answer Mercieca's clarion call to revitalize democracy in the United States.Deep in analysis and sweeping in scope, Demagogue for President: The Rhetorical Genius of Donald Trump makes a significant, lasting contribution to rhetorical studies. The author's insights have only become more salient since 2020, and Jennifer Mercieca is to be commended for writing a book so intellectually rich yet eminently readable. Demagogue for President proves a reliable lodestar for reckoning with the aftermath of Trump's presidency, a book that scholars and citizens will revisit for years to come.
December 2022
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Abstract
Pamela VanHaitsma's Queering Romantic Engagement in the Postal Age: A Rhetorical Education offers an insightful queer historiography of romantic epistolary rhetoric that opens the reader to queer possibilities in the rhetorical practice of nineteenth-century American letter writing. The author's stated intention is to queer the binary distinctions between public and private life that often push queer stories to the margins in histories of rhetorical education (4). With the genre of letter writing, VanHaitsma not only transcends queer recovery in American letter writing but also effectively reconsiders queer engagement, practice, and pedagogy within the rhetorical process of romantic epistolary.The introduction begins by citing the rhetorical and queer foundations of scholars like Charles E. Morris and Karma Chavez (6–7), previewing the methodological queering of rhetorical education. VanHaitsma first defines the key terms for consideration, including romantic epistolary and rhetorical education, and then situates epistolary rhetoric as a cis-heteronormative genre. Although the teaching and learning of romantic letter writing during this time exclusively privileged opposite-sex romantic discourse, VanHaitsma makes the case that the genre allows for queer openings. For example, queer possibilities existed in same-sex friendship correspondence; and queer invention emerged through a dialogue of the personal as political given race, gender, and sexuality were imbedded within romantic letter writing. VanHaitsma's archival research examines “complete letter writing manuals” (44) and romantic correspondence archived at the Connecticut Historical Society and Yale University Library's Manuscripts and Archive. As the author navigates romantic correspondence, VanHaitsma makes thoughtful choices that focus less on the sexual identity of the subjects and more on the “queer rhetorical practices” (11–12) of Addie Brown and Rebecca Primus in chapter two and Albert Dodd in chapter three.The first chapter frames letter writing manuals as rhetorical (26) and then situates teaching manuals like the “complete letter writer” as inherently a heteronormative genre. The author considers the manuals as a launching point for analysis because of their ubiquity and circulation in the United States during the mid-nineteenth-century postal age. Complete letter writing manuals, according to VanHaitsma, were organized similarly by genre and served as a “model” for letter writing with respect to rhetor, audience, and purpose (25). For example, chapters are labeled as “on friendship,” “on business,” or “on love, marriage, and courtship.” By situating complete letter guides as rhetorical education, the author suggests that the teaching and learning guided by the manuals uses “language from the heart” to connect romantic epistolary to social inquiry, including class, education, and family; these matters of course were touchpoints in “appropriate” heteronormative correspondence. VanHaitsma advances three dimensions of heteronormativity encouraged by the manuals: (1) normative gendered romantic coupling; (2) normative pacing in romantic exchange; and (3) letter writing as practice toward the normative conventions of marriage. For example, manuals marked a letter as “masculine or feminine” via salutation like “From a Gentleman to a Lady.” Pacing was marked by dating the letters, and a normative convention of time, especially in romantic exchanges, would proceed slowly, cautiously, and without “passionate outbreaks” (34). Finally, the goal of romantic exchange was achieved only through its “heteronormative telos and generic end” (35), which was marriage between a man and woman. The paradox advanced by VanHaitsma is that the same three rigid cis-heteronormative constraints of letter writing manuals are also the dimensions that offer queer openings. The author suggests two “strategies for queer invention” (37); first, through “queer failure,” that informs a critical and queer “re-imagination” (46) of letter writing outside the genre. Second, VanHaitsma argues convincingly that if manuals are constructed as a resource for invention so that a letter writer may “write from their heart,” those generic conventions are already susceptible to queer challenge.Chapters two and three operationalize the call for a critically queer re-examination of American letter writing toward “queer effect,” first through the everyday romantic correspondence between Addie Brown and Rebecca Primus, then a more formal civic training through the letters, diaries, and manuals of Albert Dodd. Chapter two begins with a call for more perspectives on epistolary same-sex correspondence beyond the discourses of public and political figures. To this end, VanHaitsma examines the romantic exchange between Addie Brown and Rebecca Primus, “two freeborn African American women” (51-52) who corresponded during and after the American Civil War. In this chapter, the author is interested in how letter writers learn to participate in romantic exchange when formal training is perhaps inaccessible. As the author notes, even with access to manuals, there was no same-sex romantic correspondence modeled in the complete letter writers, so VanHaitsma considers what the rhetorical practices of these letters tell us broadly about queering romantic epistolary. The author studied the correspondence of Brown and Primus not only through a same-sex lens but also cross-class as Primus was a schoolteacher born to a “prominent African American community in Hartford Connecticut,” while Brown was uneducated in formal schooling and “worked primarily as a domestic” (51). VanHaitsma finds that Brown and Primus learned and used the generic conventions taught by complete letter writers, including salutation strategies and dating each correspondence for pacing. What differs, of course, is the queering of salutations which range in tone from a familial connection like sisters, to friendship, and even romance (55). The pacing of the correspondence reflects an urgency and intensity outside heteronormative convention with quick replies, often within a week (57). The correspondence also defied a marriage telos given the societal constraint that marriage to each other was an impossibility; as a result, the romantic exchange was never scaffolded around that particular generic convention. Finally, the author illustrates how Primus and Brown queered the rhetorical parameters of the manuals by incorporating political discussions alongside romantic exchange (61). Chapter two concludes by describing how the romantic exchange between Brown and Primus borrowed from poetry to compose and queer language of the heart. The most compelling take-away from this analysis is how the correspondence from two everyday, same-sex, cross-class, African American women adopted the generic conventions of inaccessible manuals and then crafted queer inventions to challenge generic norms.Chapter three examines the letter writing and training of Albert Dodd. Where Brown and Primus lacked access to formal rhetorical education, Dodd—an upper-class white cis-man—studied rhetoric as civic engagement at Trinity College and Yale, where he wrote a poetry album and a “commonplace book turned diary” (75). What interests VanHaitsma about Dodd is how he used classical training to repurpose rhetorical and civic education toward a romantic end, which became a multi-genre and genre-queer epistolary practice. Through his formal training, Dodd possessed a rhetorical awareness of generic letter writing conventions that allowed him to negotiate public and private binaries. VanHaitsma illustrates how Dodd's training developed into a queer rhetorical practice by broadening the genre of letter writing through an introduction of epistle verse, letters, poetry, and same-sex erotic correspondence (92). VanHaitsma connects Dodd's formal training to Brown and Primus through a “queer art as failure” (98) where the correspondence of all three defied normative training when the generic conventions could not be met; instead, the rhetors re-purposed the generic strategies for their own queer effect. Building from this connection, the author's concluding chapter is a pedagogical gesture toward “queer failure” (104) in rhetorical studies. As a challenge to the status-quo orientation and cis-heteronormative expectations of rhetorical education, VanHaitsma turns to queer movement studies and implores scholars in the histories of rhetoric and sexuality studies to stay vigilant to the “failures” of queer pasts.Pamela VanHaitsma's compact book is poignant and an important contribution to rhetorical studies, particularly in realizing queer possibilities in spaces dominated by normative histories. Exploring American traditions of letter writing, the author makes a sophisticated and accessible critique of the hegemonic democratic practices of civic engagement, public and private spheres of citizenship, race, gender, and sexuality in the histories of rhetorical education. As a reader, the text was not only enjoyable, but the pages also evoked everyday queer curiosities missing and undiscovered in white Western rhetorical studies. As the author notes, queer romantic engagement has always existed but with limited scholarly attention. The case made throughout these chapters advocates for a critical break and crucially, an intentional movement toward “non-normative historiographic ways of knowing” (101). VanHaitsma's attention to diverse learners, queer ways of being rhetorical, and queer stories of everyday people through epistolary romantic engagement is exemplary.
September 2022
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Abstract
Part of the RSA series in transdisciplinary rhetoric, this volume brings together the insights of a diverse group of rhetorical scholars exploring the rhetorical dimensions of mathematics. There is no single perspective or approach on display as the reader is presented with studies of the rhetoric of mathematics as well as the use of rhetoric in mathematics and the rhetorical nature of mathematical language. These three prongs structure Edward Schiappa's foundational paper that explicitly informs the work of several contributors to the volume. In addition to these essentially theoretical explorations, the volume is rounded out by prescient applications that reinforce the topicality and importance of the subject matter. But any full review of the collection must begin with Schiappa's analyses.To the casual reader, no subjects could be more disconnected than rhetoric and mathematics. The language of demonstration and proofs measures an attitude of mind that values the apodictic and axiomatic while marginalizing, if not ignoring, the efforts of rhetoric. Chaim Perelman drew attention to this divide in his critique of the Cartesian ideal that detached the self-evident from the human sphere, wherein questions arise that mathematicians would consider foreign to their discipline.1 To consider numbers themselves as a source of evidence is part of what is at stake when mathematics is exposed as a human activity. Schiappa takes what Perelman abandoned and claims it as rhetorical territory. “In What Ways Shall We Describe Mathematics as Rhetorical?” answers the question in fertile ways (as subsequent papers show). The rhetorical turn of recent decades involves the rhetorical nature of mathematics on different fronts: “(1) the rhetoric of mathematics, understood as the persuasive argumentative use of mathematics; (2) rhetoric in mathematics, understood as the argumentative modes of persuasion found in written proofs and arguments throughout the history of mathematics; and (3) mathematical language as rhetorical, a sociolinguistic approach to the language of mathematics,” an approach supported by recent writings of Thomas Kuhn (33). In the first case, mathematics serves as evidence in an argument, increasing the persuasiveness of a claim. The second case refers to the argumentative and stylistic modes of persuasion found in proofs, a feature of the history of mathematics. The final case finds its motivation in the work of rhetoricians like Richard Weaver and Kenneth Burke,2 for whom all symbol use is rhetorical including that of mathematics. Mathematics is a language like others and with its own reasoning patterns operating in the discourse community of mathematicians. Schiappa illustrates each of these rhetorical aspects of mathematics with examples and bolsters their importance with argument, including a detailed discussion of the work of Kuhn. This, before taking a particularly interesting turn into ethnomathematics and the differences in how mathematics is conceived and used across cultures.Four of the papers in the collection make explicit reference to Schiappa's account and draw part of their stimulus from his distinctions; and the other analyses can be read through the lens of one or more of his distinctions, whether the papers are historical in nature or deal with contemporary questions. In the opening paper, and beyond their Introduction, the book's editors, James Wynn and G. Mitchell Reyes, open some of the relevant discussions by exploring relationships between rhetoric and mathematics. They reinforce their belief that the volume offers a timely and coordinated effort to explore the intersections of these two fields. In Schiappa's distinctions they find the appropriate routes into the subject matter. They trace the historical division between the fields, beginning with Plato and Aristotle, whose system of argument offered little overlap between rhetoric and mathematics, through to the uneven attention directed by Perelman and Olbrechts-Tyteca (not so much, although the authors’ reading of quasi-logical arguments suggests something) and Burke (quite a bit, with the explicit inclusion of mathematics as a symbolic means of communication). This reinforces the importance of rhetoric in mathematics, and much of Wynn and Reyes’ closing analyses confirm this.Two papers pursue the themes of the volume into the field of economics. Catherine Chaput and Crystal Broch Colombini explore the persuasive role of mathematics at work in the metaphor of the invisible hand. And G. Mitchell Reyes provides a detailed investigation of the 2008 financial crisis through a case study of the mathematical formula known as the Li Gaussian copula. As Reyes writes: “Unraveling this copula reveals the constitutive rhetorical force of mathematical discourse—its capacity to invent, accelerate, and concentrate economic networks” (83). The story is long and far too complex to be detailed here. But the study rewards the reader with an understanding of just how traditional rhetorical modalities (like analogy and argument) connect to the rhetorical modalities of numeracy (like abstraction and commensurability) to generate something new (114).Likewise, Chaput and Colombini draw from the traditions of rhetoric in exploring the metaphor of the invisible hand. Their concept of particular focus is energeia, the power or force that activates potential. One of the theses of the analysis is that “the metaphor of the invisible hand regulates the energetic force of economic arguments” (62), and they track the metaphor accordingly, from the work of Adam Smith to that of John Maynard Keynes, where mathematics gains a more central place in economic discussion, and on to Milton Friedman's “positivist mathematical economics” (66). Through these and further analyses, the paper successfully supports the argument that capitalism's force (energeia) emerges in part from the historical developments of the mathematization of the invisible hand.The last paper of Part 2, by Andrew C. Jones and Nathan Crick, weaves together the mathematical reasoning of Charles Sanders Peirce and the detective fiction of Edgar Allen Poe, specifically the Dupin trilogy that includes “The Murders in the Rue Morgue.” The discussion identifies similarities between Poe's forensic analyst and Peirce's mathematician, offering a further case of rhetoric in mathematics. Like Burke in the earlier paper, Peirce is a thinker who understands rhetoric as the effective communication of signs—although I would not want to be taken as suggesting similarities between Burke and Peirce beyond this—and this would apply to all signs, including the mathematical. Poe's detective Dupin further illustrates Peirce's method of abduction, and Jones and Crick take us through the steps involved, from hypothesis to confirmation (while also using the wrong turn of the real case behind “The Mystery of Marie Rogêt” to show how abductive reasoning can fail).Part 3, on mathematical argument and rhetorical invention, begins with Joseph Little's adoption of Schiappa's taxonomy for his study of the Saturnian account of atomic spectra, the most technical paper in the collection. That said, the historical case study of Hantaro Nagaoka underlying the discussion is quite accessible. The investigation of atomic spectra begins with a puzzle involving different appearances under different conditions. Little addresses responses to this by looking at rhetoric in Nagaok's mathematics, specifically his use of an analogy between the behaviour of material in Saturn's rings and that of atoms in what is known as the Zeeman effect. Little then analyzes the rhetoric of Nagaoka's mathematics, showing that “a mathematical equation can function indexically, symbolically, and qualitatively in a given case without taking on a computational role (164). Finally, he completes the Schiappian analysis with an account of Nagaoka's mathematical language as rhetorical in the debate that ensued between Nagaoka and the mathematical physicist G.A. Schott.Jeanne Fahnestock's paper, “The New Mathematical Arts of Argument: Naturalists Images and Geometric Diagrams,” completes Part 3. The study takes its place among Fahnestock's meticulously wrought accounts of rhetorical thinking in the history of science.3 She plunges the reader immediately into a discussion of the depiction of scallops in Martin Lister's publications of 1695. Illustrated with original drawings from the account, the rhetorical importance of image reproduction combined with geometrical ways of seeing diagrammatically is shown to underlie arguing in sixteenth century natural philosophy to an extent “that is difficult to appreciate from a twenty-first century perspective that separates the mathematical and the verbal” (174). Fahnestock believes these features underlie arguing because, unlike today, grounding all disciplines (including mathematics) was dialectic in the form of a general art of argumentation. The dialectic in question is Philip Melanchthon's Erotemata dialectics, a work which Fahnestock has just translated into English (Fahnestock 2021). This is a dialectic in which mathematics plays a detailed role, and the paper proceeds to provide a history of this work that blends naturally into a deeper history of the argumentative use of diagrams. Her conclusions point to how, through geometrically controlled images. mathematical ways of viewing the natural world issued in today's “mathematically constructed world” (204).The final two essays comprise Part 4, and both deal with the role of mathematics in education. James Wynn's “Accommodating Young Women” explores some of the gender biases in the way mathematics is taught but more specifically provides a lengthy case study of the rhetorical devices used by TV star and math scholar Danica McKellar to turn middle school girls to the study of mathematics through her book Math Doesn't Suck. This involves an interesting application of epideictic rhetoric to a contemporary subject of concern, and the strategies used are both traditional and innovative. Essentially, McKellar strives to modify the image of mathematics, and Wynn's study of her attempts is both fascinating and instructive.The final paper in the collection, Michael Dreher's “Turning Principles of Action into Practice,” studies the National Council of Teachers of Mathematics’ (NCTM) rhetoric in reforming mathematics education. Two of Schiappa's categories come into play here: rhetoric of mathematics and in mathematics. Built on a historical account of philosophies of mathematics education, and incorporating several pertinent anecdotes, Dreher reveals the successes and failures of the NCTM's persuasive attempts to counter the idea that mathematical ability is inherent in only few and instead promote wide success in students’ mathematical achievement. It is a challenge that continues, and Dreher makes clear the difficulties still to be faced.This is, in sum, an eclectic set of papers gathered around a few common agreements and unified by a deep conviction of the importance of challenging any vestiges of the traditional belief that rhetoric and mathematics occupy different, even competing, spheres. The stand-out paper, testified to by the importance accorded it by many of the other studies in the book, is Schiappa's. One could say that it is worth the price of the book, but that would be unfair to the many other fine pieces of scholarship collected here.The observant reader will also have noted that much of the forgoing discussion refers to rhetoric and mathematics, while the title of the volume speaks of arguing. In fact, the attention to argumentation is pervasive, and this book takes its place among a recent appreciation of the role of mathematics in argumentation,4 while answering the kinds of dismissive critiques we once witnessed from skeptics like Alan Sokal and Jean Bricmont,5 who attempted to maintain the rhetoric/mathematics gap by suggesting that those who crossed it (at least from one direction) were unknowledgeable interlopers. It was one of Schiappa's opening insights that “If we replace the word “rhetoric” with “argument” . . . we find considerable recent interest in “mathematical argumentation” as a social and pedagogical practice” (43). And, as I have noted, this is repeatedly corroborated in this highly recommended book.
March 2022
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Abstract
John Oddo's book argues that propaganda should be defined as an intertextual process. According to this perspective, a message succeeds as propaganda when people recontextualize it over and over, keeping that message alive across many texts. Of course, some messages achieve greater success as propaganda than others, and Oddo is interested in the linguistic and contextual factors that make certain messages “comparatively more worthy of recontextualization” (25). His focus is American propaganda justifying the Persian Gulf War and the War on Terror. In fact, Oddo's case studies explore a wide range of wartime materials, including print and television news, presidential speeches and political advertisements, and tweets by ordinary people. As such, his book will interest scholars studying war rhetoric as well as those interested in mediated discourse, multimodal analysis, political discourse, and circulation. In addition, this book illustrates how the inclusion of discourse analytic methods can work productively for rhetoricians interested in public address.In the introduction, Oddo states four goals. He seeks, first, to build upon insights of critical discourse analysis to develop an explicit definition of propaganda; second, to suggest a set of intertextual methods for studying propaganda; third, to draw attention to both contextual and sociolinguistic factors that give rise to propaganda; and finally, to challenge readers to consider the consequences of propaganda in a democratic society. Oddo argues that “one essential characteristic of successful propaganda is that it propagates” (3). In fact, his book's premise is that those who study propaganda should examine not only the content of messages but also the “rhetorical and sociolinguistic details” that reveal “how those messages spread, how they become mobile, durable, and repeatable” with the help of an institutional and ideological infrastructure (6, 3).Part 1 defines propaganda as an “intertextual process” in which manipulative and antidemocratic discourse is “recontextualized on a mass scale” (37). First, Oddo argues that an intertextual perspective can better account for both deliberate top–down propaganda and unwitting propaganda among ordinary people, preserving the notion that propaganda is harmful without presupposing that every propagandist seeks a selfish advantage. Building on theories of intertextuality, this section calls attention to the following question: “how do propagandists create discourse, whether strategically or unintentionally, that is likely to be recontextualized?” (22). Next, Oddo suggests that another key feature of propaganda is manipulation, which often involves positive self-representation and negative other-representation, emotional coercion, misleading representations and arguments, and manipulation of dialogic space (27–31). Finally, Oddo argues that propaganda should be defined by its antidemocratic societal consequences rather than intentions of the communicator. In other words, “it is propaganda if it consolidates the power of one group while harming the interests of subordinate groups” (34).Part 2 presents the first case study as it discusses how political propagandists create messages that are likely to be recontextualized by reporters. Oddo studies the iterations of the “incubator story,” a fabricated story in 1990 that accused Iraqi forces of removing Kuwaiti infants from their incubators and leaving them to die. He shows how the incubator story was staged as a credible narrative of personal experience. Moreover, Oddo shows that the narrative “could only succeed with the aid of journalists,” whose subsequent recontextualizations of the incubator story rendered it dominant and influential (71). Through a close analysis of linguistic discourse, multimodal semiotics, and intertextual relations between a public event and subsequent news reports, part 2 elucidates how powerful elites can induce a favorable uptake of their messages, inducing others to circulate them.Part 3 presents Oddo's second case study, which examines how TV news analysts before the 2003 Iraq War were presented as neutral experts, even though they held vested interests. Oddo argues that because news analysts are simultaneously journalists and political insiders, they, on the one hand, provide viewers with rare perspectives and penetrating insights, but, on the other, may circulate propaganda they hear from political sources (106). Oddo suggests that political propagandists exploit the dual identity of news analysts, offering them symbolic or material rewards and effectively compensating those who repeat their desired meanings (103). Meanwhile, news networks render the analysts credible and disinterested, highlighting their authority through advertising, on-screen titles, spoken introductions, background scenery, and communicative roles. Part 3 shows how this constructed authority together with incentivization from deliberate propagandists constitutes a form of manipulation, one that ultimately suppresses alternative views and enables mass recontextualization of propaganda.Part 4 presents Oddo's third case study and examines widespread publicity of the slogan “Support Our Troops.” Oddo argues that “Support Our Troops” has gained momentum for two reasons. First, it has “formal properties that make it more amenable to repetition—and, thus, more capable of traveling” (156). Second, it is surrounded by historical and cultural significance, reflecting larger wartime narratives in which the reasons for war are averted and dissent against war is demonized (156). Regarding the slogan's formal properties, Oddo shows how phonological, lexico-grammatical, and semantic factors contribute to the slogan's memorability, repeatability, and positive identification with a candidate, policy, or brand (156). Regarding cultural factors, Oddo examines the slogan as having ideographical functions by tracing its history in the Vietnam era and its continued use in both vertical campaigns (i.e., from the leaders at the top to the masses) and horizontal ones (i.e., spread among ordinary people on the same level). Oddo's discussion of the slogan sheds light on our understanding of similar slogans by encouraging attention to “the artful design of the slogan itself” and “the web of cultural meaning that shapes how people use and understand it” (175). Part 4 might interest scholars studying ideographs because it illustrates how a micro-analysis can facilitate analyses of phrases with ideological functions.Overall, the book has valuable pedagogical and theoretical implications. It provides an up-to-date discussion of propaganda studies. Its case studies are relatively independent and can be assigned separately. The author does not assume prior knowledge in his subject matter or methodology, which contributes to its accessibility. For these reasons, it can be used in graduate seminars and advanced undergraduate classrooms concerning rhetorical analysis of political discourse or the combination of rhetorical and critical discourse analysis methods. For rhetoric scholars, this book contributes an intertextual perspective to their tool kit. This perspective can be applied beyond the specific cases of this book, calling attention to the transfer and transformation of messages across texts both in domestic contexts and international ones where power dynamics may have different manifestations. Overall, this book exemplifies and furthers Oddo's endeavors to show how rhetorical scholars can draw on sociolinguistics, multimodality, and micro-intertextual comparison to conduct granular analyses of political discourse that are critical of the political status quo and grounded in textual evidence.
March 2021
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Abstract
Abstract In this conversation series, we discuss some of the enduring and evolving interests that the subfield of visual rhetoric provokes for us. We begin with how we found visual rhetoric; questions of disciplinarity and methodology; issues of archive and field; concerns about the objects and scenes for visual rhetoric; and conclude with a focus on the future, core and evolving concepts, and pedagogy.
June 2019
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AbstractWhile scholars rightly question exaggerated claims for the democratizing potential of digital archives, this essay argues they facilitate civic participation that rhetoricians should encourage further via our pedagogies of public memory. I advance this argument through analysis of four LGBTQ sites: the ONE National Gay and Lesbian Archives, ACT UP New York Records, Arizona Queer Archives, and Digital Transgender Archive. Engagement with these sites is fruitful for exploring archival participation with respect to preserving the past and advancing claims about LGBTQ lives in the present and future.
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Book Review| June 01 2019 Rethinking Rhetorical Theory, Criticism, and Pedagogy: The Living Art of Michael C. Leff Rethinking Rhetorical Theory, Criticism, and Pedagogy: The Living Art of Michael C. Leff. Edited by Antonio De Velasco, John Angus Campbell, and David Henry. East Lansing, MI: Michigan State University Press, 2016; pp. xxiv + 481. $39.95 paper; $31.95 e-book. Leah Ceccarelli Leah Ceccarelli University of Washington Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2019) 22 (2): 323–326. https://doi.org/10.14321/rhetpublaffa.22.2.0323 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Leah Ceccarelli; Rethinking Rhetorical Theory, Criticism, and Pedagogy: The Living Art of Michael C. Leff. Rhetoric and Public Affairs 1 June 2019; 22 (2): 323–326. doi: https://doi.org/10.14321/rhetpublaffa.22.2.0323 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2019 Michigan State University Board of Trustees2019 Article PDF first page preview Close Modal You do not currently have access to this content.
March 2016
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Abstract
Book Review| March 01 2016 Purpose, Practice, and Pedagogy in Rhetorical Criticism Purpose, Practice, and Pedagogy in Rhetorical Criticism. Edited by Jim A. Kuypers. Lanham, MD: Lexington Books, 2014; pp. vii + 222. $85.00 cloth; $84.99 e-book. Antonio de Velasco Antonio de Velasco University of Memphis Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2016) 19 (1): 169–173. https://doi.org/10.14321/rhetpublaffa.19.1.0169 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Antonio de Velasco; Purpose, Practice, and Pedagogy in Rhetorical Criticism. Rhetoric and Public Affairs 1 March 2016; 19 (1): 169–173. doi: https://doi.org/10.14321/rhetpublaffa.19.1.0169 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2016 Michigan State University Board of Trustees. All rights reserved.2016 Article PDF first page preview Close Modal You do not currently have access to this content.
March 2014
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Abstract This essay analyzes three pedagogical manuals on publicity design published by the National Committee of Patriotic Societies (NCPS) during the First World War. The NCPS represented dozens of nationalistic organizations dedicated to the mission of preparedness. This essay argues that in its publicity guidebooks, the NCPS suggested that propaganda designed with a Republican aesthetic could wed the working class to the war effort. Such advice was predicated on the psychological notion that affective experiences conditioned audiences for further persuasive appeals. Examination of these manuals thus highlights the importance of psychological theories of affect to the aesthetics of propaganda.
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William Keith, Christian Lundberg, and James M. Farrell have thoughtfully reviewedmy effort to explicate howmodern public speaking came to be conceptualized on the basis of antecedent text genres.My argumentwas that a newunderstanding of oral rhetoric emerged between 1890 and 1930 as authors experimentally and variously appropriated concepts and frameworks from elocution (in its several iterations), from oratorical composition (as given in new-rhetoric treatises, advanced rhetorics, and composition books), and from varietal popular or professional works (of extemporaneous speaking, debating, and audienceadapted preaching). More broadly, my “Inventing Public Speaking” represents an effort to rebalance the larger history of rhetoric, 1730–1930, along the lines of orality in the context of a post-1980 emphasis upon writingcentered schoolbooks and pedagogies. Here my three colleagues usefully expand this principle of disciplinary balance by showing how the text-based conceptualizing of rhetoric may be enhanced, in Farrell’s telling, by deeper understandings of the professional and institutional roots of the modern communication discipline and, from Keith’s and Lundberg’s perspective, by historically sensitive refinements of pedagogy to promote speechmaking that is communicative, communitarian, and deliberative. But before exploring intersections betweenmy article and the commentaries of Farrell, Keith, and Lundberg, I wish to expand a bit on what I see as the Big Problem in
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In the mid-1980s, when I was in graduate school at the University of Wisconsin, Michael Leff organized a series of informal summer reading groups for rhetoric graduate students. During one of those summers, at Leff’s suggestion, the groupmet weekly to enjoy some Leinekugel’s beer and discuss the founding documents of our discipline—the key articles published in the Quarterly Journal of Public Speaking from 1915 to 1923. Leff always emphasized the importance of understanding the institutional and pedagogical history of the communication field, and the exercise of reading those founding documents was, for me, formative. Thus, I appreciate enormously Professor Sproule’s effort to discover and illuminate a vital chapter in the “communication discipline’s own creation story.” His essay explores the multifaceted origins of the “quintessential modern speech book” that emerged in the early twentieth century from an eclectic theoretical and pedagogical ancestry stretching back over the previous two centuries. To Professor Sproule, the evolution of the modern public speaking text is revealing of a lively disciplinary fermentation and stands as the chief manifestation of both a new paradigm of speech pedagogy, and of a “growing confidence” in the youthful speech discipline. In the texts that emerged from this evolution, and especially in JamesWinans’s “widely influential” Public Speaking (1915), Sproule witnesses the materialization of the discipline’s rejection of its elocutionary heritage and its embrace of a mode of public address “that was plain, practical, ideafocused, extemporaneous, conversationally direct, audience-adapted, outline-prepared, and library-researched.”
September 2013
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Book Review| September 01 2013 Reclaiming the Rural: Essays on Literacy, Rhetoric, and Pedagogy Reclaiming the Rural: Essays on Literacy, Rhetoric, and Pedagogy. Edited by Kim Donehower, Charlotte Hogg, and Eileen E. Schell. Carbondale: Southern Illinois University Press, 2012; pp. vii + 262. $35.00 paper. Jeff Motter Jeff Motter Appalachian State University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2013) 16 (3): 613–617. https://doi.org/10.14321/rhetpublaffa.16.3.0613 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Jeff Motter; Reclaiming the Rural: Essays on Literacy, Rhetoric, and Pedagogy. Rhetoric and Public Affairs 1 September 2013; 16 (3): 613–617. doi: https://doi.org/10.14321/rhetpublaffa.16.3.0613 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2013 Michigan State University Board of Trustees2013 Article PDF first page preview Close Modal You do not currently have access to this content.
June 2010
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Abstract
Research Article| June 01 2010 The Four Minute Men and Early Twentieth-Century Public Speaking Pedagogy J. Michael Sproule J. Michael Sproule Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2010) 13 (2): 135–147. https://doi.org/10.2307/41940495 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation J. Michael Sproule; The Four Minute Men and Early Twentieth-Century Public Speaking Pedagogy. Rhetoric and Public Affairs 1 June 2010; 13 (2): 135–147. doi: https://doi.org/10.2307/41940495 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2010 Michigan State University Board of Trustees2010 Article PDF first page preview Close Modal You do not currently have access to this content.
March 2010
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Book Review| March 01 2010 Rhetoric & Democracy: Pedagogical and Political Practices Rhetoric & Democracy: Pedagogical and Political Practices. Todd F. McDorman and David M. Timmerman. Jeremy Engels Jeremy Engels Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2010) 13 (1): 166–168. https://doi.org/10.2307/41955601 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Jeremy Engels; Rhetoric & Democracy: Pedagogical and Political Practices. Rhetoric and Public Affairs 1 March 2010; 13 (1): 166–168. doi: https://doi.org/10.2307/41955601 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2010 Michigan State University Board of Trustees2010 Article PDF first page preview Close Modal You do not currently have access to this content.