This essay shows the rhetorical and material process of regendering and forgetting that accompanied the downsizing and tearing down of U.S. progressive-era settlement homes founded by female maternalists who lost their ethos by mid-century in the U.S. The regendering of place by mid-century urban renewalist’s rhetoric, policy and culture enabled the elimination of neighborhoods. It made vulnerable the concept and material space of the neighborhood as a headquarters for community engagement, and denied the emotional attachment to homes that Progressive-Era maternalists embraced. The legacy of maternalist placemaking layered into Detroit’s contemporary social service agencies embodies the impact of this regendering.

This article examines the rhetorical framing of San Jose’s “Winchester Mystery House” house tour to consider the role of spatiality in shaping the ethos and subsequent public remembrance of women. Built in the late nineteenth-century by the heiress to the Winchester Rifle Company fortune, the sprawling Victorian mansion is now a popular tourist attraction that has become a metonym for the architect herself, whose memory remains shrouded in stories of séances, seclusion, and mystery. The article traces the image of Winchester as a bizarre and spooky widow to the public tour and the spatial rhetorics of her house itself. The house challenges our limited notions of space—particularly domestic space—with implications for other sites of women’s public memory and the ethos of the woman rhetor.

This essay develops the concept of material inertia, a lens for studying artifacts of material and spatial rhetorics with a focus on long durations. The essay uses the case study of the DeWitt Clinton High School building, constructed in 1906 in New York City and still in use at CUNY John Jay College, to demonstrate how friction between the building’s design and use is exacerbated over decades. The essay argues for reading long-lived spaces via material inertia to understand the rhetorical force of non-human actors across time, and calls for scholarship in material rhetorics to take specifically durational approaches.