(1988). The referential‐emotive distinction: A significant passage for understanding I. A. Richards. Rhetoric Society Quarterly: Vol. 18, No. 2, pp. 173-179.

Redefining “the classical tradition”; in a new writing textbook Winifred Bryan Homer, Rhetoric in the Classical Tradition, New York: St. Martin's, 1988.

Before selecting the most significant passage for rhetorical theory in the work of I. A. Richards, two prerequisites seem necessary. First is a criterion or standard upon which to base a selection. The title itself (which was assigned), suggests the criterion of impact: a passage from Richards that has proven so important that it must be included in any serious discussion of rhetorical theory. Upon that basis, the passage chosen for this essay is found in The Philosophy of Rhetoric. In Chapter V, Richards writes, is the omnipresent principle of language. (1) There are to be sure other passages on metaphor that could have been chosen. This one, however, was selected because its insistence upon the ubiquity of metaphor in language necessitates using other Richardian statements about metaphor in order to make a full explanation about its importance.

Aristotle had said in The Poetics, Richards explains, that greatest thing by is to have a command of metaphor' (p. 89).* Richards finds himself in accord here, but not with what follows, for Aristotle went on to say (as Richards quotes), This alone cannot be imparted to another: it is the mark of genius, for to make good metaphors implies an eye for resemblances. I do not know how much influence remark has had, Richards comments, but question it for a moment and we can discover in it . . . here at the very beginning of the subject, the evil presence of three of the assumptions which have ever since prevented the study of this greatest thing by far from taking the place it deserves among our studies, and from advancing, as theory and practice, in the ways open to it.

Odd Man Out: A Biography of Lord Soper of Kingsway, by William Purcell. Oxford: A. R. Mowbray & Co., 1983. 196 pages. Power and Communication, by Andrew King. Waveland Press, Inc., 1987. Writing Instruction in Nineteenth Century American Colleges, by James A. Berlin. Southern Illinois University, 1984. Rhetoric and Reality; Writing Instruction In American Colleges, 1900–1985. James Berlin. Southern Illinois University Press, 1987

(1988). Rhetoric and paradox: Seeking knowledge from the “container and thing contained”; Rhetoric Society Quarterly: Vol. 18, No. 1, pp. 15-30.

(1987). The triangle and the stance: Toward a rhetoric for novice writers. Rhetoric Society Quarterly: Vol. 17, No. 3, pp. 263-279.

Paul D. Erickson. Reagan Speaks; The Making of an American Myth. New York: New York University Press, 1985. 172pp. $16.95. Walter H. Beale. A Pragmatic Theory of Rhetoric. Carbondale, Illinois: Southern Illinois University Press, 1987. 186pp.

Abstract Our profession has regretfully overlooked the rhetoric of Asia. The growing importance of the Pacific region as well as the intrinsic worth of such a study should persuade us to free ourselves from such ethnocentric myopia. While a few courses and some convention papers and journal articles are beginning to appear, there needs to be many more. While some recent empirical studies in cross cultural communication have discussed Asian contexts, there have been very few humanistic studies of Asian rhetoric. A suggested course is here outlined, with recommended readings and projects, and suggested sources for Asian speeches in English.

(1987). Fantasy theme analysis: Theory vs. practice. Rhetoric Society Quarterly: Vol. 17, No. 1, pp. 11-20.

(1987). Aristotle's “special topics”; in rhetorical practice and pedagogy. Rhetoric Society Quarterly: Vol. 17, No. 1, pp. 61-70.

An Early Commentary on the “Poetria Nova”; of Geoffrey of Vinsauf. Marjorie Curry Woods, ed. New York and London: Garland Publishing Inc., 1986. Pp. Ixvi + 505. Studying Writing: Linguistic Approaches. Charles R. Cooper and Sydney Greenbaum, eds. (Written Communication Annual, Vol. 1.) Beverly Hills, CA: Sage Publications, Inc. Rhetoric and Praxis: The Contribution of Classical Rhetoric to Practical Reasoning. Edited by Jean Dietz Moss. Washington, D.C.: Catholic U of America P, 1986, Pp. xi + 172.

Writing for Social Scientists: How to Start and Finish Your Thesis, Book, or Article. Howard S. Becker with a chapter by Pamela Richards. Chicago and London: The University of Chicago Press, 1986. pp. xii + 180. A War of Words: Chicano Protest in the 1960s and 1970s. John C. Hammerback, Richard J. Jensen and Jose Angel Gutierrez. Westport, Connecticut and London: Greenwood Press, 1985. Words and Values: Some Leading Words and Where They Lead Us. Peggy Rosenthal. New York: Oxford University Press, 1984; pp. i‐xii + 29S. Rhetorical Stances in Modern Literature: Allegories of Love and Death. Lynette Hunter. New York: St. Martin's Press, 1984.

(1986). The current‐traditional theory of style: An informal history. Rhetoric Society Quarterly: Vol. 16, No. 4, pp. 233-250.

The Force of Fantasy: Restoring the American Dream. Ernest Bormann. Carbondale, Illinois: Southern Illinois University Press, 1985, 279 pp. Thought and Character: The Rhetoric of Democratic Education. Frederick J. Antczak. Iowa State University Press, 1985. A Rhetoric of Argument. Jeanne Fahnestock and Marie Secor. New York: Random House, 1982.

New Testament Interpretation through Rhetorical Criticism. By George A. Kennedy. Chapel Hill and London: The University of North Carolina Press, 1984. Figures of Literary Discourse. By Gérard Genette. Trans. Alan Sheridan. Intro. Marie‐Rose Logan. New York: Columbia University Press, 1982.

(1986). A critical thinking heuristic for the argumentative composition. Rhetoric Society Quarterly: Vol. 16, No. 1-2, pp. 67-78.

(1985). Aristotle, Hegel, and argumentum ad hominem. Rhetoric Society Quarterly: Vol. 15, No. 3-4, pp. 131-144.

(1985). The cultural tradition of nineteenth‐century “traditional” grammar teaching. Rhetoric Society Quarterly: Vol. 15, No. 1-2, pp. 3-12.

Figures of Speech: 60 Ways to Turn a Phrase. By Arthur Quinn. Peregrine Books, 1982. Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising. By Kathleen Hall Jamieson. New York: Oxford University Press, 1984. 505 pp. Rhetorical Traditions and the Teaching of Writing. By C. H. Knoblauch and Lil Brannon. Boynton/Cook, 1984. The Singer of Tales. By Albert B. Lord. New York: Rtheneum, 1976. Originally published by Harvard University Press as Harvard Studies in Comparative Literature, 24 (1960). Greek Declamation. D. A. Russell. Cambridge: Cambridge University Press, 1983. pp. vii + 41. $29.50

Verbal Style and the Presidency: A Computer‐Based Analysis. By Roderick P. Hart. Orlando, Florida: Academic Press, Inc., 1984. The Present State of Scholarship in Historical and Contemporary Rhetoric. Winifred Bryan Horner, Editor. Columbia, MO: University of Missouri Press, 1983. Essays on Classical Rhetoric and Modern Discourse. Ed. Robert J. Connors, Lisa S. Ede, and Andrea A. Lunsford. Carbondale and Edwardsville, IL: Southern Illinois University Press, 1984. Orality and Literacy: The Technologizxng of the Word. By Walter J. Ong, S. J. London and New York: Methuen, 1982.

(1984). Gertrude Buck's rhetorical theory and modern composition teaching. Rhetoric Society Quarterly: Vol. 14, No. 3-4, pp. 95-104.