Rhetorica
1 articleJune 1997
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Abstract
Reviews 347 dimension often missing (a point mentioned by Trevor Melia in his erudite Comment). Here rhetoric reaches its fullest extension, becoming one with the domain of poetics - but that should come as no surprise to historians of rhetoric. Jean Dietz Moss Ronald H. Carpenter, History as Rhetoric: Style, Narrative, and Persuasion (Columbia, SC: University of South Carolina Press, 1995). Ronald Carpenter's History as Rhetoric argues that the stories of past events we call "history" draw upon the resources of rhetoric and can serve to shape a public understanding of the world. For postmodernists, this may not qualify as news, but Carpenter is no postmodernist. He relies pri marily on methods that would satisfy the most doctrinaire neoAristotelian or New Critic. He uses the tools of "scientific history" and traditional literary analysis to demonstrate the rhetoricality of history. The focus of Carpenter's book is on American historians of the late nineteenth and twentieth centuries: Frederick Jackson Turner, Carl Becker, Alfred Thayer Mahan, Frank L. Owsley, and Barbara Tuchman. He attempts to show how each of these writers employs techniques of style and/or narrative in an effort to achieve "opinion leadership" beyond the realms of academic history. In the cases of Turner, Becker, Mahan, and Tuchman, Carpenter argues that they achieved an effective "rhetorical impress," making his case by means of close readings of their texts com bined with documentary evidence of the responses of actual readers. As his one negative example, Carpenter attempts to show that Frank Owsley's contribution to the agrarian manifesto I'll Take My Stand failed in its persuasive purpose. Carpenter devotes three chapters (one each on Turner, Becker, and Mahan) to the effects of style, and three chapters (another on Mahan, plus one each on Owsley and Tuchman) to techniques of narrative. In a long concluding chapter, he ranges more broadly across historical and popular writings and even motion pictures to show the pre science of Turner's frontier hypothesis in respect to twentieth-century American attitudes toward warfare, and to urge the need for alternatives to the frontiersman metaphor in war-related public discourse. Carpenter is at his best when working as a rhetorical analyst on archival materials. In his chapter on Frederick Jackson Turner, for exam- 348 RHETORICA pie, Carpenter traces the evolution of Turner's style, starting with analyses of primary sources from Turner's high-school and college days, and mov ing from those to the later professional writings. Drawing upon both clas sical and modem stylistic theory, Carpenter teases out the stylistic lessons Turner learned as a student and shows how those lessons found their way into his mature work. Carpenter then uses published reviews and corre spondence from readers to support an argument that, through the power of an "oratorical" style, Turner helped establish the frontiersman as an archetype of American culture. The chapter is a model of stylistic analysis and of cautiously developed argument. Equally interesting and somewhat more venturesome in interpreta tion is Carpenter's treatment of Barbara Tuchman's The Guns ofAugust and its role in John Kennedy's decision making during the Cuban missile crisis of 1962. That Kennedy had drawn lessons from Tuchman was previously established, and here, as elsewhere in the book, Carpenter acknowledges his debts to other writers with meticulousness and grace. Carpenter's own purpose is to get at specific rhetorical techniques that might account for Tuchman's influence. He draws on Tuchman's correspondence with edi torial adviser Denning Miller in an effort to understand the compositional choices made in the writing of her book, and uses Hayden White's tropical theory to characterize the resulting narrative form. He simultaneously develops a speculative argument that draws on documentary evidence to show how specific narrative and stylistic features of The Guns of August might account for its role in Kennedy's thinking during the crisis. Throughout the chapter, Carpenter interweaves narrative, rhetorical analysis, theoretical explication, and the citation of documentary evidence in an admirably coherent and persuasive form. In the Tuchman chapter, Carpenter focuses on the rhetorical effect of a single work on an audience of one. In other chapters he examines rhetori cal effects wrought on audiences...