Screencasting is a technology that enables the user to record screen activity on video while also capturing audio or video narration of the lecturer demonstrating that screen activity. This technology has improved over the years, and has now become streamlined enough to be integrated easily in popular learning platforms like Blackboard, Desire2Learn, and Moodle. The technology’s high usability factor and the varieties of screencasting software now available as open source makes screencasting appealing to writing instructors, not only as a means to improve teaching, but also as a tool for students to create and engage with multimedia texts that facilitate the acquisition of contemporary literacy skills. In the United States, the National Council of Teachers of English proposes that 21st century definitions of literacy must, among other things, include the ability of writers and readers to analyze, create, and interact with multimedia texts and to gain proficiency with the use of modern technologies. I argue that screencasting is a practical and creative technology that can be used for a variety of purposes: to address 21st century literacy requirements in writing classes, to improve teaching effectiveness in both online and “flipped classroom” learning, and to enhance the instructor’s social presence in online learning environments. I give examples from my own teaching experience using Camtasia and ScreenFlow software, as well as review some popular applications of screencasting technology currently in use in academic environments.

Taking a practitioner focus, I present the need for and features of a new learner-centered discussion pedagogy. The article begins with an analysis of the dynamics and difficulties of facilitating and grading online threaded discussions in writing classes. It demonstrates how De Nigris and Witchel’s (2000) concepts of the “WRITE” and the “WRONG” can be integrated into Bloom’s Taxonomy (1956) to plan and create a discussion pool and tree that keeps students engaged as it moves them from lower to higher levels of learning. It further shows how the students’ progress on the cognitive scale and their timely, well thought out, and interactive participation can be encouraged and assessed. The discussion concludes with an examination of the advantages and feasibility of using the new, learner-centered discussion management pedagogy in graduate and undergraduate online and hybrid writing classes across universities and learning management systems.

The use of online course or learning management system (LMS) tools proliferates as writing instruction grows online along with administrative concerns to improve teaching efficiencies and program assessment. While many institutions use the template feature in LMS systems (e.g. Blackboard Vista) to generate a location for teacher resources, some institutions are using LMS tools to standardize course content, delivery, and pedagogy to varying degrees. However, digital literacy issues that affect both teachers and students can negatively impact teaching and learning with LMS tools, especially in Web-based settings. It is important to understand how such tools may or may not be used effectively in standardizing writing pedagogy, particularly how designers’ unfamiliarity with course content and their own and their students’ inexperience with the tools can negatively affect pedagogy and learning with such tools. I describe a specific example of problems encountered within an extreme form of standardization in a Web-based writing course delivered via WebCT/Vista, identify implications of such standardization, and suggest considerations that educators should be aware of in their efforts to standardize writing pedagogy through LMS tools.

Writing courses increasingly incorporate Internet and online learning activities as part of the syllabus and teaching materials. How does this change our teaching practices, and which free and collaborative online tools can be most appropriately applied in online and blended writing courses? This is the first part of a two-part article focused on freely available Web 2.0 tools and how they can promote collaboration in the context of social networking. Part I places writing in the context of new views of literacy due in part to revolutionary changes since the turn of the century in how content finds its way to the Internet. Web 2.0 and cloud computing have made it possible for writers to publish not only prose but a range of other media online without having to pass through traditional gate-keepers, and tools and mechanisms have evolved for networking communities of like-minded writers online. Among the many impacts of this development is the possibility now for student writers to write purposefully for worldwide audiences. Part I examines the production side of this dynamic, while Part II (to appear in the first issue of this journal in 2011) explains how the Internet resolves the marketing side of the role once played by traditional publishing and how writers and audiences can navigate the seemingly chaotic preponderance of content available online to find one another’s material and carry on conversations about it, thus providing truly authentic motivation for their writing.