Rhetorics of Evidence: Science – Media – Culture

Abstract

Edited by Olaf Kramer and Michael Pelzer Visual Rhetoric Series Editor, David Blakesley Information and Pricing 978-1-64317-444-0 (paperback, $49.95) 978-1-64317-445-7 (hardcover, $79.95) 978-1-64317-446-4 (PDF, $29.95); 978-1-64317-447-1 (EPUB, $29.95). © 2024 by Parlor Press. 378 pages in full color on 70# paper with 60 illustrations, notes, and bibliography. Bookstores : Order by fax, mail, or phone. See our "Sales and Ordering Page" for details. About This Book Rhetorics of Evidence: Science – Media – Culture explores how insights of rhetorical theory and interdisciplinary perspectives combine to create a deeper understanding of the possibilities and challenges of visual rhetoric. With contemporary communication increasingly reliant on visual illustration and narrativity, the traditional rhetorical category of evidentia has gained significant relevance in today’s science, media, and culture. Vivid and easily intelligible communication is necessary to convey the meaning of new scientific findings to a broader public, ensure effective cooperation between experts in different fields, and establish a fruitful dialogue between science and society. Featuring sixteen essays written by international specialists, Rhetorics of Evidence represents a wide range of disciplinary fields with the common goal of grasping the influence of evidence in science and society. Authors combine approaches from classical rhetorics, science communication, literature and media studies, design, and rhetoric of science. Each essay highlights a rhetorical perspective focused on communicative strategies and persuasion. The result is a multifaceted portrait of evidential instruments and techniques that explores diverse applications, ranging from paleontology, meteorology, neurological science, and neurological computation to literature, film, photography, and civic rhetoric. Contributors include Kirsten Brukamp, C. Giovanni Galizia, Jeffery Gentry, Robert Hariman, Klaus Hentschel, Colleen E. Kel