Visual Rhetoric and the Eloquence of Design

Abstract

Edited by Leslie Atzmon Visual Rhetoric Edited by David Blakesley (Founding Editor: Marguerite Helmers) Information and Pricing 978-1-60235-191-2 (paperback, $40 ); 978-1-60235-192-9 (hardcover, $80); 978-1-60235-193-6 (PDF, $19.99) © 2011 by Parlor Press. 472 pages, including illustrations, bibliography, notes, and index. Bookstores : Order by fax, mail, or phone. See our "Sales and Ordering Page" for details. About This Book The essays in Visual Rhetoric and the Eloquence of Design foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object. Visual Rhetoric and the Eloquence of Design features ten scholarly essays steeped in rhetorical analysis of artifacts, as well as two visual essays on the topic of ornamental typography with accompanying verbal texts. The essays in this collection span a number of design disciplines, including manufacturing design, graphic design, architectural design, and monument design. Contributors include Leslie Atzmon, Gerry Beegan, Guillemette Bolens,  Kate Catterall , Barry Curtis, Michael Golec, Vladimir Kulik, Ryan Molloy, Teal Triggs, Jane Webb, Jack Williamson, and Lori Young. About the Editor Leslie Atzmon is Professor of Graphic Design and Design History at Eastern Michigan University in Ypsilanti, Michigan. She earned her MFA in graphic design from Eastern Michigan University, and her PhD in Design History from Middlesex Uni