Advances in the History of Rhetoric

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September 2019

  1. Chaim Perelman and Lucie Olbrechts-Tyteca: Introduction
    Abstract

    The history of Chaim Perelman and Olbrecths-Tyteca’s “new rhetoric” and its arrival on American shores tells an interesting story even when in its most condensed and basic form. The product of a philosopher who had discovered rhetoric relatively late in his career working closely with a scholar who was well-versed in literature, the new rhetoric was brought to the United States by another philosopher turned rhetoric enthusiast (Henry Johnstone). The story is well known and its main point, no matter how obvious, deserves to he stressed: rhetoric and philosophy have a history of not only repudiation but also discovery and embracing. This relationship is significant for this special issue because the essays we feature appropriately focus on some of the deepest and, often, most difficult aspects of the new rhetoric, including, particularly, the sometimes easy to miss or underestimate philosophical assumptions behind some of its main concepts (such as the arbitrary from an epistemological perspective or the universal in the context of logic). Perelman and Olbrecths-Tyteca pursued a theory of, specifically, argumentation, as the main title in the French original of their book signaled, but one embedded in a theory of knowledge that was quite ahead of its time in certain aspects – one might say even post-structuralist avant la lettre in its emphasis on community, truthfulness, and the individual subject.Many scholars in our discipline have complained that the work of the two Belgians is insufficiently studied, even though their status is as high as that of thinkers who receive far more attention, such as Kenneth Burke. The reason for this relative neglect, comparatively speaking, might be in part connected to the simple fact that they were not American. We take this possibility seriously: we recognize the need for more translations from Perelman and Olbrecht-Tyteca’s rhetorical corpus that would make an expanded corpus more accessible and for more work situating their rhetoric in its historical context. Thus, this special issue consists of a translation; an essay that examines the role of translation in Perelman and Olbrecths-Tyteca’s own work, not just as transposition from one language into another but more broadly as a transfer of ideas across intellectual traditions; and two critical essays. This structure reflects, we hope, some of the general challenges scholars face when engaging with the work of the two Belgian thinkers, from the need to expand the corpus of their writings about rhetoric for English-speaking audiences, to the importance of thematizing translation as a conceptual focus that matters in their case, and finally to the continuing demand for analytic applications of their theoretical ideas.With the first contribution to this special issue Advances in the History of Rhetoric continues a long-standing commitment to publishing translations of important works in the history of rhetoric – in this issue a translation by Michelle Bolduc and David A. Frank of Perelman’s “l’arbitraire dans laconnaissance” (hereafter, l’arbitraire), a work first published in 1933. This work serves as a philosophical proemium to Perelman and Olbrechts-Tyteca’s New Rhetoric (NR). The burden Perelman accepts in l’arbitraire is to discredit the idea – dear to logical positivists and rigorous empiricists – that there are procedures – deductive, inductive, empirical – that can, if followed, produce conclusions that are logically necessary and therefore universally valid. This same argument Perelman and Olbrechts-Tyteca’s set forth in the Introduction and Framework to the New Rhetoric some twenty-five years later. All argument ultimately rests on an element that is arbitrary,1 Perelman argues in 1933, concluding that, in Frank and Bolduc’s translation, “tolerance between groups, all of which are established by means of value judgments”2 is the only basis for all reasonable truth claims. If we substitute NR’s “noncompulsive elements”3 (NR 1) for “arbitrary,” and NR’s “community of minds”4 and “preliminary conditions”5 (NR 14) for l’arbitraire’s “tolerance between groups”, we can readily see l’arbitraire as providing the philosophical underpinnings of NR. The work will be of interest to theorists studying Perelman’s philosophical development or attempting to place the New Rhetoric in its philosophical milieu.The second contribution to the issue is Michelle Bolduc’s “Translation and Translatio in the New Rhetoric Project’s Rediscovery of Rhetoric,” which is based on a section from her forthcoming Translation and the Rediscovery of Rhetoric. We think the work is an important and fascinating contribution to our understanding of the origin and evolution of the “new” rhetoric. Bolduc traces how Perelman took inspiration from the Italian philosopher Brunetto Latini’s Tesoretto (translated into French as Li Livres dou Tresor), an encyclopedic work that included a section on rhetoric, heavily influenced by Cicero’s De Inventione. Perelman was led to the work by Jean Paulhan, an important literary theorist whom Perelman most likely discovered through Olbrechts-Tyteca. Thus, Bolduc documents Olbrechts-Tyteca’s role in the origin of the new rhetoric, a role that has been under-appreciated. Latini’s Ciceronian and therefore philosophical (as distinguished from literary) sense of rhetoric was most compatible with Perelman’s. As Bolduc also documents, Perelman’s philosophical orientation contrasted with the more literary and linguistic interests of his contemporaries Barthes, Genette, and Ricoeur, with whom Perelman and Olbrechts-Tyteca shared a complicated relationship. What is most interesting about Bolduc’s history is how differently Paulhan and Perelman understood the importance of Latini’s work on rhetoric. The intellectual genealogy Bolduc reconstructs points to potentially fertile further investigations into the differences in philosophical assumptions and method of study between Perelman and some of the most prominent French language theorists of the time. These differences make it tempting to wonder if perhaps Perelman had a very different vision, not only of rhetoric, but more broadly of language and discourse than, for example, Barthes and Genette. Put bluntly: was he, similar to Ricoeur, too much of a heretic by the standards of these diehards of structuralism? By tracing the historical trajectory of Perelman and Olbrecths-Tyteca road to rhetoric, Bolduc helps us understand how unique, or even idiosyncratic, they most likely were in the intellectual context of the time, dominated as it was by structuralism.Perhaps this unique, unorthodox intellectual position is partly the reason their contribution to rhetoric is in the paradoxical position of being simultaneously praised and criticized, often for the very same ideas. Praised for conceptual sophistication, but also charged with incoherence or internal contradictions, considered both very general in their applicability and accused of being too dependent on (often obscure) philosophical examples, these ideas have nonetheless exerted a deep influence on the field. Yet they continue to baffle scholars who wish to assess their analytic purchase and to apply them saliently. Two concepts are especially fraught: the universal audience and the dissociation of concepts. It is fitting, then, that our two analysis essays offer a provocative reading of the universal audience by Alan G. Gross, and, in Justin D. Hatch’s essay, an illustration of how the dissociation of concepts can function subversively, not only influencing our perception of reality but in fact transforming it. A senior scholar and a junior one show us both how relevant the New Rhetoric is for enduring rhetorical questions, and, at the same time, how difficult it can be to pin down the conceptual scope of its terms. Gross’s focus is on clarifying what Perelman and Olbrecths-Tyteca meant by “universal” in coining the term of art “universal audience,” and to this end he puts Perelman in dialog with himself, or rather with a (mis)-representation of himself. Parsing out carefully various readings of the concept of the universal audience, Gross builds upon his own work, done in collaboration with Ray Dearin, as well as expands it to address more recent (by his account) misunderstandings. Whereas Gross addresses fellow rhetorical critics rather reproachfully at times, Hatch finds himself in large agreement with other scholars who have engaged with the dissociation of concepts. The main task he sets for himself is to clarify the analytic significance of the term and to assert, more forcefully than previous scholars, the epistemic and political power of dissociations of concepts.We see these four contributions as advancing the study of the New Rhetoric in significant ways, getting us ever more closely to giving its authors a fully deserved comprehensive attention.

    doi:10.1080/15362426.2019.1671699

May 2019

  1. Marie Lund, An Argument on Rhetorical Style . Aarhus, Denmark: Aarhus University Press, 2017. 220 pp. $39.98 (paper). ISBN: 978-8771842203.
    Abstract

    In Permanence and Change, Kenneth Burke wrote that rhetorical style is nothing more than ingratiation—an attempt to gain approval by saying the right thing in the right context. Marie Lund’s commendable goal in An Argument on Rhetorical Style is to argue beyond this understanding and achieve a greater conceptual consensus on style for rhetorical scholars and critics. Lund does this by developing her own concept of “constitutive style,” making style valuable as an aesthetic aspect of rhetoric, a deliberate rhetorical strategy, and an analytical category comprising communicative actions, identity constructions, and social influence. She achieves this lofty goal by re-theorizing rhetorical style, exhibiting skillful stylistic analyses in selected popular and social contexts, examining the concept of style from historical eras including the postmodern, and analyzing style from several critical perspectives. This rich and important work provides a fresh, appropriate and comprehensive framework for scholars to analyze rhetorical style from textual, interactional, social and theoretical angles. Lund invokes and engages historically with accounts of style from the classical Greek and Roman periods to the present, and does not disappoint in synthesizing these traditions before creating her transcendent “constitutive style” contribution.Lund’s book is separated into two parts—“Rhetorical Style as a Critical Concept” and “Critical Perspectives.” Three chapters are dedicated to each part. The goal of these chapters is to make style “both powerful and useful in line with other concepts in the practical and critical disciplines of rhetoric” (11). Lund argues that style needs to be re-theorized in order to accomplish this goal and introduces an expansive dialogue between research traditions in order to do so. By separating the book into these sections, Lund illuminates previously fragmented analyses of rhetorical style and is able to bring a synthesized framework to focus for the critic. She begins by covering the range of definitions of style since antiquity and explores the Sophistic treatment of style as constitutively inventive, transformational, and performative. She then guides the reader through some of the earliest etymologies of style (stylus), as well as the modern conceptions of “Style as Dress” and “Style as Man.” She describes these historical and modern definitions of style in precise detail and explains how some of them have retained analytical utility while others fall short. For example, although she sees all three conceptions of style (“Style as Dress,” “Style as Man,” and her “Constitutive Style”) as viable formations in shaping our current perceptions of style, she doesn’t view them as equally effective. She draws on Gerard A. Hauser’s view that rhetoric is not only a strategic process but also a “social practice which constructs a reality” (49). Moreover, she argues that style constitutes our social relations, moral actions, identity constructions, and worldviews. She rejects the simplicity of the topos “Style as Dress,” which characterizes style as a rhetorical ornament that dresses thought. Although Lund recognizes the aestheticizing aspect of style as worthwhile and viable for criticism, she opposes the fundamental separation of style from thought inherent in rhetoric’s five classical canons: invention, arrangement, style, delivery, and memory. A “Style as Dress” reduction ignores the inventive nature of style and the notion that all five canons can operate constitutively. Moreover, she rejects the presently loose versions of “Style as Man,” which convey the identity of the speaker as purely constituted through language.Instead, Lund proposes a re-theorization of style as “rhetorical language that constructs a social practice and may be turned into particular rhetorical strategies,” depending upon “the particulars of the rhetorical situation, and also, to some extent, the frame and focus of the critic” (50). It is here where Lund argues for an official third topos—“Style as Constitutive”—exploring the inventive side of constitutive rhetoric and how invented styles are ultimately performed. She supports her overall argument by weaving relevant and robust rhetorical analyses throughout her theoretical elaborations across chapters. For example, after taking stock of the contemporary research of rhetorical figures in chapter two, she analyzes how rhetorical figures function in Danish hip-hop style. She does so to “present rhetorical figures and style as significant analytical concepts that are part of a comprehensive theoretical complex” (86). This analysis is a rich, detailed and cohesive foundation for her analysis of constitutive style as argument. She includes rhetorical devices such as figures of speech and metaphor and re-conceptualizes them beyond mere ornament, substitution or value-addition. These views range from the classical to the postmodern, and Lund is able to admirably rise above them and bring clarity to the conceptual ambiguity concerning style and rhetorical devices. By drawing upon the constitutive function of rhetorical figures, Lund shows that strategic devices can be examined, not only as effective means for persuasion, but also as contributing to the very idea, topic, or style created. This is conveyed in her analysis of the Danish hip-hop style, where rhetorical figures are used strategically as textual and argumentative devices within a systematized cultural style.Lund wraps up Part I by examining the development of style in recent rhetorical criticism, noting equivalence between her constitutive style and the constructions of style brought forth by Barry Brummett and Bradford Vivian. However, Lund invokes an analysis of Danish political style to separate and bolster her own constitutive conception. She examines Prime Minister Helle Thorning-Schmidt’s Opening Address on the First Assembly of the Danish Parliament in 2011 to illuminate the amalgamation of rhetorical strategy and rhetorical style. She concludes that Thorning-Schmidt’s style is constitutive of collaboration, creating “the qualities, ethics, and aesthetics of cooperation rhetorically, in its practice” (121). In this way, style is developed as constitutive of rhetorical strategies, essential qualities, and as orientations toward rhetorical situations.Part II of An Argument on Rhetorical Style is dedicated to an elaboration of three critical perspectives that may be adopted when analyzing rhetorical styles: feminine, provocative, and speechwriting. The chapters include critical analyses from the three perspectives. Lund argues for the significance of constitutive style as a theoretical and critical construct, designating provocative style as a critical concept comprising argumentative stylistic devices in an interpretive frame, feminine style as a flawed rhetorical strategy, and speechwriting as dependent on her constitutive framework in order to be analyzed as stylistically constructing meaning, identity and performance at the textual level. Ultimately, Lund is dedicated to enabling the critic with a constitutive topos that recognizes the “rhetorical effects of using style to argumentative and strategic ends” (203). Style is thus constitutive of “so-called substantial qualities such as meaning, ideas, argumentation, political action, cultural values, identity, and gender” (208).Marie Lund has synthesized the work on style in rhetoric and related fields and has added to the tradition her own construct, “constitutive style.” An Argument on Rhetorical Style covers the full range of what is known about rhetorical style and advances the scholarship in admirable, pragmatic and analytical fashion. Future scholars can now adopt this new framework to further engage rhetorical style beyond the feminine, provocative, and speechwriting—something Lund was unable to fully accomplish in this comprehensive work. The limited number of critical perspectives expounded upon in Part II warrants closer attention and further contribution. Overall, the theory and critical application of constitutive style provides scholars from different critical approaches with an important, comprehensive take on rhetorical style.

    doi:10.1080/15362426.2019.1618060

January 2018

  1. Rhetorical Touch: Disability, Identification, Haptics by Shannon Walters
    Abstract

    Shannon Walters’ Rhetorical Touch stretches the consideration of embodied rhetorics to embrace the sense of touch through both classical rhetoric and contemporary disability studies. Key to Walters’ project is a rereading of Aristotle’s pisteis—logos, pathos, and ethos—through the sense of touch. To examine the productions of a variety of disabled rhetors, she draws upon rhetoricians from Empedocles to Burke, on phenomenologists such as Merleau-Ponty, and on disability-studies scholars such as Cynthia Lewiecki-Wilson and Brenda Brueggemann. This broad, disciplinary-crossing quality of her scholarship makes sense because she situates touch as “a sense that transcends bodily boundaries; it demands an approach that also transcends boundaries” (8). Though her project is solidly within the realm of disability studies, it can and should affect how we do scholarship in rhetoric.Through an understanding of Empedocles’ sense of logos, Walters argues that touch is the broadest means of persuasion, and, furthermore, that it is the sense that ties all humans together, those who are disabled as well as those who are temporarily able-bodied. In so doing, Walters calls for a radical repositioning of all rhetorical appeals as fundamentally rooted in the sense of touch. This is the most radical and fascinating claim of the book, and it holds up for both individual rhetors as well as amorphous rhetors who are harder to identify. Walters not only uses this understanding of rhetoric to guide examination of Helen Keller, Temple Grandin, and Nancy Mairs, but also in her examination of the birth of the Disability Rights Movement in the 1950s and 1960s through the 1977 demonstrations for the enforcement of Section 504 of the Rehabilitation Act of 1973. At times, her broad historical and theoretical approach weaves together unevenly, but the overarching argument’s contribution to reimagining pisteis is solid and perhaps even groundbreaking.The first chapter examines the tactile experience of Helen Keller’s rhetorical productions through a careful consideration of her texts, the context in which they were produced, and the theoretical implications of her practice. A facet of this chapter that I found particularly relevant and insightful was Walter’s examination of the doubt of authenticity and individual authorship that accompanied all of Keller’s writings. Walters reads the accusations of plagiarism against Keller as stemming directly from Keller’s relationship to communication as tactile and inherently collaborative. Though Keller is an exceptional example of these facets of rhetorical production, we all draw on sources we have absorbed unknowingly, on collaboration with present and distant others, and on a tactile experience. Walters argues we thus must reshape rhetoric to account for this dynamic. To do so, she literally redraws the traditional rhetorical triangle into a doubled triangle, forming either a diamond with an entire side “touching,” representing both traditional ethos and her reinterpretation through mêtis, or an angular and precarious hourglass, intersecting at the point of two interpretations of logos—Aristotle’s and Empedocles’.Chapter two examines the demonstrations by disability activists demanding enforcement of Section 504, simultaneously continuing Walters’ theoretical underpinnings, which rest on an understanding of rhetorical identification largely dependent on Burke, but shaped through theories of touch by Merleau-Ponty, Nancy, and Deleuze. Walters identifies a key problem with rhetorical models of identification: they “do not accommodate the identities of people with disabilities or identifications made possible by the lived experience of disability” (62). Walters’ retheorization seeks to accommodate identification: “Specifically, identification via sensation and touch possesses the potential to reform and reshape the process of identification” (64). Walters suggests Deleuze’s concept of the “fold” as a model of Burkean identification that includes division. Though I find this chapter fascinating and ambitious, I’m left wondering why we must accommodate identification at all. This seems a retrofitting strategy and potentially less radical than an outright dismissal, or even a redefinition, as Walters does so well in her reimagining of pisteis.In the next three chapters, Walters molds the rhetorical triangle into something radically different from what our first-year composition textbooks taught us in order to be inclusive of touch and thus of disabled rhetors. Instead of Aristotle’s autonomous, rational logos, in chapter three, Walters puts forward Empedocles’ felt sense of logos, which is touch-based and enables a facilitated model of rhetoric. She finds this extralinguistic approach to logos more appropriate for rhetors with psychological disabilities and suggests that, “Empedocles’ sense of logos, felt in the heart as much as exhibited by one’s cognition, is physical, psychological, and embodied” (98). Walters then applies this reading of felt logos to online support forums for schizophrenia and depression, in which participants explicitly discuss touch and the lack of it in their lives. This reading is innovative, though perhaps limited in this online form.In the following chapter, Walters pushes her readers to reexamine how we presume an ethos that is neurotypical. She suggests, “Simply put, autistic people are seen as ethos-less when viewed through a narrowly medical or pathological lens” (113). This pathological lens casts autists as unable to identify and connect with others and therefore unable to construct ethos. In this chapter, Walters is doing her most expansive work to develop lines of thought already established in considerations of disability and of bodily knowing within our discipline, such as those developed by Debra Hawhee and Jay Dolmage, who both look to mêtis as an alternative knowledge production within rhetoric that is also based in bodily adaptation. Walters builds directly on this scholarship in order to suggest an approach to ethos that is neuro-diverse: “I redefine mêtis as a tactile relationship of embodied cognition between people and their environments that supports a method of character formation not based on traditional notions of ability and neurotypicality” (118). In this chapter, Walters makes a significant contribution to disability rhetoric as a field by showing how mêtis can accommodate those who use facilitated communication as well as those who are neuro-divergent and may use touch in nontypical ways to build trust and character.In the next chapter, Walters articulates how facility with kairos can make new forms of pathos possible: “I redefine kairos though special attention to the sense of touch, showing how kairos operates tactilely to create new emotional and physical connections among bodies in close proximity and contact” (145). Walters uses the term “redefine” in this chapter and the last in ways that may lead a reader to think she has no regard for rhetorical history. Quite to the contrary, Walters is changing perspective and illuminating a connection to touch that has always been related to the terms she is deploying. For instance, Walters notes that in the first uses of the term kairos, in Homer and Hesiod, the term is “nearly synonymous with ‘disability,’ indicating places of bodily vulnerability and impairment that are penetrable tactilely” (153). Here, Walters traces an etymology that classically may have worked to further disadvantage those who are impaired, but that in current rhetorical scholarship can call attention to the tactile and kairotic ways of employing pathos, which disabled rhetors, such as Nancy Mairs, Harriet McBryde Johnson, and John Hockenberry, have opened as rhetorical possibilities.Her final two chapters work to conclude her reexamination of rhetoric through the sense of touch. Chapter six explores the possibilities of teaching with haptic technologies. Far from an afterthought, this chapter remains deeply theoretical, engaged in historiography, and pulls together her shape-shifting pisteis within the classroom. Walters leads the reader as she leads her students through a critical investigation of haptic technologies, showing the ableist assumptions embedded within them. Not only is this investigation pertinent to disability studies, but it also models the kind of deep critical analysis we should all be guiding our students toward. Walters’ conclusion reminds us that we are all embedded in haptic technologies and the future of communication technology will only embed us further. As we critically engage technology, we need a lens through which to understand touch, which Walters has provided.Rhetorical Touch is an important contribution to the historiography of rhetoric, to rhetorical theory, to disability studies, and to composition rhetoric. I look forward to seeing how other scholars take up this reshaping of the traditional rhetorical triangle. The only disappointment I can manage to find in the book is the continued adherence to identification. However, Walters provides analytical insight and new perspectives on the tradition that are radical and inclusive of diverse bodies and minds. That is what this book offers to the world of rhetoric.

    doi:10.1080/15362426.2018.1419747

May 2017

  1. Remembering Emmett Till: Reflections on Geography, Race, and Memory
    Abstract

    ABSTRACT This essay uses the commemoration of Emmett Till in the Mississippi Delta to explore the connections among race, geography, and memory. I provide four examples of how race and memory have conspired to fundamentally alter the geography of the Delta. I suggest that these four examples challenge the historic articulation of memory and site. While site is traditionally figured as a stable ground for commemorative work, I suggest that practices of commemoration can transform sites of memory. I conclude by previewing a collaborative, digital, public humanities initiative called the Emmett Till Memory Project. The project seeks to commemorate Till’s murder even as it alters the meaning and practice of commemoration.

    doi:10.1080/15362426.2017.1325414

January 2017

  1. Note from the Editor
    Abstract

    The review of work on ancient Roman rhetoric that follows below is the first of what I hope will become a regular feature in Advances in the History of Rhetoric—comprehensive reviews of scholarship in a given area. Subjects for these reviews and author-reviewers can be proposed to the editor or invited by the editor. Proposals from senior scholars working in collaboration with graduate students are especially welcome.

    doi:10.1080/15362426.2017.1272352

May 2016

  1. Confessional Crises and Cultural Politics in Twentieth-Century America
    Abstract

    When I first learned of Dave Tell’s project, I expected his book to be dominated by religious exegesis. I suspect I am hardly alone in this assumption. Nowhere is confession a more preeminent and slavish requirement than in religious practice, specifically in the Judeo-Christian idioms that dominate the American psyche, and our blind(ing) faith in religion’s standard of confession affects the public’s consumption of media. Consider American Crime Story (FX) portraying the O.J. Simpson trial, Confirmation (HBO) about the Clarence Thomas confirmation hearings, Making a Murderer (Netflix), a documentary series on the trials of Steven Avery, or Serial, a podcast series—the fastest to garner 5 million downloads—covering the murder of Hae Min Lee for which Adnan Syed was convicted. The popularity of these shows manifests the ubiquity of what Tell calls “confessional hermeneutics,” the “collaborative but always contested activity of deciding which texts do, and which texts do not, qualify as confessions” (3). In Confessional Crises and Cultural Politics in Twentieth-Century America, Tell outlines various forms of confessional hermeneutics to foreground the cultural significance of confession.The point Tell drives home repeatedly is that confession matters; it is a critical cog in the machinery of American social life. In the twentieth-century, Tell finds that confessional hermeneutics “concretely shaped the public understanding of six intractable issues: sexuality, class, race, violence, religion, and democracy” (4). Understanding confession’s role relative to these six crucial cultural topoi requires “those of us invested in public discourse to understand the confession, not as a stable, ahistorical form, but as a practice informed by competing traditions” (144). Failing to do so risks ignoring the “genre politics” (183) that make confession “a powerful but volatile political resource” (187), an “important, if often overlooked form of cultural intervention” (184). To support this argument, Confessional Crises rehearses six key confessional crises spanning the twentieth-century: Bernarr Macfadden’s 1919 launch and subsequent transformation of True Story; William Huie’s 1956 publication of the confessions of Emmett Till’s murderers; the publication in 1967 of William Styron’s The Confessions of Nat Turner; and the confession controversies sparked by Jimmy Swaggart and Bill Clinton. For Tell, cultural politics trump generic constraints: each case illustrates that “the rhetorical function of a confession is determined more by the political needs of the confessant than by the formal features of the text” (124).Take, for example, chapter one on the subjective sexual moralism in Macfadden’s launch of True Story magazine. As Tell recounts, Macfadden reasoned that the best way to inoculate the public against sexual malaise was by presenting them with the unvarnished truth about sex. For Americans to avoid the sexual pitfalls Macfadden adduced to ignorance and scripted silences around the body, “the American people needed a moral reeducation” on matters of sexuality and “just as insistently that they needed a rhetorical reeducation” (28). Why the rhetorical reeducation? Because Macfadden needed real-life stories to advance his moral-political agenda. Through sidebars and editorials, Macfadden coached readers on how to read the stories he published as authentic accounts of ordinary people. The arrangement was straightforward: the “unvarnished prose guarantee[d] the authenticity of the tales, and the authenticity of the tales guarantee[d] the propagation of moral virtue” (41). Frank testimony about bodily fantasies and functions was Macfadden’s antidote to ignorance about sexual matters.In the 1930s, Tell finds that Macfadden pivoted from sexual politics to class politics, changing the import of confession. This is the story of chapter two. As millions battled the scourge of the depression, True Story began to foreground “a well-remunerated working class, the desires of which True Story perfectly expressed” (47). Why would as staunch a moralist as Macfadden engage in such a mendacity? Herein lies the re-conscription, Tell holds, of confession, except this time with capitalism not moralism as the telos. Macfadden needed to transform his readership into a consumer class so he could sell access to advertisers. Just as he had instructed the public in the appreciation of plain speech, Macfadden directed his rhetorical pedagogy at America’s captains of industry: “he told executives that if they squinted just right, if they learned to read True Story properly, they could see between the lines of his true stories millions of affluent, docile and eager, consumers” (55). Using Macfadden’s example, Tell articulates confession to both sexual and class politics.Or take the controversies about William Styron’s Confessions of Nat Turner, the subject of chapter four, which Tell uses to connect confession to the politics of violence. Two arguments about the reception of Styron’s Confessions form the vectors of this connection. First is that whether one deemed Styron’s book an expression of Turner’s admission turned less on the fidelity of Styron’s content to Turner than it did on the politics of the different respondents. At stake was how one understood the nature of slavery and the status of the African-American within it: “was the American slave a ‘Sambo,’ a happy-go-lucky, bumbling fool, given to petty thievery but fundamentally docile” owing either to racial inferiority (as Ulrich Phillips believed) or to slavery’s brutality (as Stanley Elkins and Styron held), “or was the slave a seething embodiment of resentment, incensed by the brutality of the ruling class and prone to rebellion” as Herbert Aptheker argued? (99). Differences of opinion on these matters framed the contested reception of Confessions. Second is that differences of opinion between White defenders of Styron and his Black critics were based in competing ideologies about “the legibility of violence” (112). For many White reviewers of Confessions, violence was simply beyond understanding. They wondered, “what could have prompted someone to lead a rebellion so violent?” (106). Enter confession: “only confession—an insider’s account—could possibly redress so profound a mystery” (106). “For Styron’s black critics,” however, “Turner’s rebellion was perfectly legible” (112). The formerly colonized and enslaved required no special erudition, no fancy literary conceit, to understand the rebellion. Confessions, to these critics, read instead as Styron’s confession to imbibing “the fantasies of the southern tradition” (115) that sanitized the violence of slavery while exaggerating that of slaves like Turner. Confessional Crises thus associates confession, through a postcolonial hermeneutic, to violence.Readers of AHR will appreciate the theoretical history Tell brings to bear in his analyses of Jimmy Swaggart and Bill Clinton, the subjects of chapters five and six. Yes, argues Tell, Swaggart fashioned, with the aid of the leadership of the Assemblies of God, a confession he and his allies presented as a Christian confession. The imbroglio he found himself in demanded that. Yet despite appearances, Swaggart’s, Tell insists, was no Christian confession. Instead, Swaggart’s apology bore the blueprint of a distinctly modern secular confession. Specifically, “his emphasis on the inadequacy of speech, his devaluation of grammatical sensibilities and logical coherence, and his emphasis on his humanity” (136) constituted Swaggart’s rhetoric as a modern secular confession. To prove this point, Tell contrasts the genealogies of classical-Christian confession (123-4; 129-30) and modern secular confession (130-36). By retracing to Periclean Athens those tenets of classical confession that were eventually appropriated by Christianity, this discussion carefully historicizes confession in religion and politics. But this retracing also exposes the Athenian-Augustinian model of confession Tell endorses to criticisms first raised by feminist and critical race scholars. If Augustine’s Roman Empire and contemporary America attest that confession can function as “a means of reversing the political currents of pridefulness” (130), both societies also evince the limits of that power. What confession, whose confession, could have challenged the pride that drove slavery and genocide in the Roman Empire, or “shock-and-awe,” the “New Jim Crow,” and the FISA court in the American?In chapter six, which focuses on the crisis ignited by the Bill Clinton-Monica Lewinsky scandal, Tell isolates confession’s function in democracy. Re-contextualizing Clinton’s rhetorical performances of 1998 in light of statements Clinton made during the Gennifer Flowers controversy in 1991-92, Tell credits the president with showcasing the ideal of democratic public confession, a “belief that public confession must hold in equipoise the competing needs of contrition and legal argument” (162). Prosecutor Kenneth Star and the many critics of Clinton’s vexatious semantics upheld an established tradition of confession, one in which, “only an unlimited admission of guilt counted as a confession” (162). Confession, the reader learns, influences how the public understands politics.By the end of Confessional Crises, the reader has gathered an expansive vocabulary for understanding the power of confessional practices. But how to assess a project so expansive, so revisionist, and transdisciplinary? Let me end by returning to the beginning. The introduction of Confessional Crises advertises the book as “the first reception history of confession,” (6) acknowledging the influence of Steven Mailloux. This hat-tip points us to Mailloux’s ambitious project for criteria by which to judge Confessional Crises. Since Mailloux explains that “Reception history is rhetorical hermeneutics” (ix), readers can thus pose Mailloux’s famous definition of rhetorical hermeneutics as a question of Confessional Crises: does it use “rhetoric to practice theory by doing history” (ix)? Anyone who reads Confessional Crises will find that in it, Tell fulfills this tripartite obligation elegantly. He relies on discourse, develops fresh ideas about confession, and generates a record of the past.

    doi:10.1080/15362426.2016.1187526

July 2014

  1. The Book of Margery Kempe and the Rhetorical Chorus: An Alternative Method for Recovering Women ’s Contributions to the History of Rhetoric
    Abstract

    ABSTRACT This article defends the “rhetorical chorus” as a useful method for recovering women’s voices in the history of rhetoric. As distinct from the more amorphous term “collaboration,” which designates any act of cooperation in the production of rhetorical texts, the “chorus” offers a more nuanced way to identify and map the recording, preservation, appropriation, and alteration of works originally dictated by women rhetors. Using The Book of Margery Kempe as an example, the study traces both homophonic and polyphonic relationships between the lead voice of Margery and the voices of her scribes and annotators.

    doi:10.1080/15362426.2014.933720