Abstract Metaphors abound in scientific discourse. Well-known examples include ‘the brain as a computer’ and ‘the organism as a machine’. Such metaphors, we argue, have both a theoretical and a practical aspect: they may serve as explanatory models, but also guide technological development, influence policy, reflect ideological assumptions, and reshape how we understand ourselves. These practical dimensions have prompted growing concern about the risks associated with metaphor use in science. While this concern has been widely noted, less attention has been paid to the argumentative forms such criticism may take. This article addresses that gap by reconstructing resistance to scientific metaphors—specifically computer and machine metaphors—as a form of pragmatic argumentation, in which metaphor use is challenged on the basis of its practical consequences. It further shows how such argumentation may be supported by subordinate causal arguments that appeal to the metaphor’s highlighting/hiding structure. Drawing on the pragma-dialectical theory of argumentation, and analyzing examples from cognitive science, philosophy, and bioethics, the article demonstrates how metaphor resistance can be understood as a reconstructable form of argumentative critique—one in which metaphors become sites of normative contestation.

AbstractThis study tackles hashtags as framing devices which shape public arguments and controversies in computer-mediated communication environments. It focuses on the use of thegenocidehashtag on Twitter in the context of the Ukraine-Russia war. It proposes and showcases a methodology to surface how the semantic and discourse properties of the term genocide affect its framing properties as a hashtag which bears argumentative functions, directly or indirectly calling for action.