In this article I explain how the ecological perspective, posthumanism, and rhetorical genre studies all coalesce into a theoretical framework from which to approach business communication theory and practice. I use the United States National Security Strategy as a research object to demonstrate this theoretical approach.

Generative AI could disrupt professional writing instruction, but banning AI tools seems unproductive. This article outlines a rhetorical approach for adapting business writing instruction for the AI age: It suggests AI use cases that align with the rhetorical canons, illustrates each with real-world business examples, and ends with suggestions for using AI to build students’ critical genre awareness. This approach should prove useful for business writing instructors who want to ground their AI-related instruction in enduring pedagogical theory.

This article lays out an approach for introducing students to the writing demands of crowdfunding platforms using a genre-driven research report. Using genre theory and genre ecologies, students leverage primary research to map the genre norms and writing demands within a specific area of a crowdfunding platform, generating a data set to help them either formulate their own campaign or critically engage with the crowdfunding genre.

The implementation of genre theory in the business communication classroom could lead to the cultivation of critical thinking skills in students. The lack of a common definition of critical thinking skills across academia and the workplace creates a difficult end goal to pursue; therefore, teachers should consider explicitly teaching to the outcome, or telos , of critical thinking through genre. This article examines a small corner of genre theory, identifies a genre theory framework for business communication, and discusses the implications of such a framework.