Business and Professional Communication Quarterly Dec 2018

Understanding the Writing Demands of Crowdfunding Campaigns With the Genre-Mapping Report

Adam R. Pope University of Arkansas at Fayetteville

Abstract

This article lays out an approach for introducing students to the writing demands of crowdfunding platforms using a genre-driven research report. Using genre theory and genre ecologies, students leverage primary research to map the genre norms and writing demands within a specific area of a crowdfunding platform, generating a data set to help them either formulate their own campaign or critically engage with the crowdfunding genre.

Journal
Business and Professional Communication Quarterly
Published
2018-12-01
DOI
10.1177/2329490618795935
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Open Access
Closed
Topics
genre theory
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Citation Context

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    The Use of Discourse Maps to Teach Contract Negotiation Communicative Practices
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