Understanding the Writing Demands of Crowdfunding Campaigns With the Genre-Mapping Report — Rhetoric & Composition

Business and Professional Communication Quarterly Dec 2018

Understanding the Writing Demands of Crowdfunding Campaigns With the Genre-Mapping Report

Adam R. Pope

Abstract

This article lays out an approach for introducing students to the writing demands of crowdfunding platforms using a genre-driven research report. Using genre theory and genre ecologies, students leverage primary research to map the genre norms and writing demands within a specific area of a crowdfunding platform, generating a data set to help them either formulate their own campaign or critically engage with the crowdfunding genre.

Journal: Business and Professional Communication Quarterly
Published: 2018-12-01
DOI: 10.1177/2329490618795935
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Topics: genre theory

Citation Context

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Cites in this index (4)

Gerding et al. (2017)

When Is a Solution Not a Solution? Wicked Problems, Hybrid Solutions, and the R…

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Mehlenbacher (2017)

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Vealey (2016)

Building Problem Forums

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Spinuzzi (2010)

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