Adam R. Pope

1 article
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University of Arkansas at Fayetteville

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Adam R. Pope's work travels primarily in Technical Communication (100% of indexed citations) · 3 indexed citations.

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  • Technical Communication — 3

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  1. Business and Professional Communication Quarterly Dec 2018
    Understanding the Writing Demands of Crowdfunding Campaigns With the Genre-Mapping Report ↗
    Adam R. Pope
    Abstract

    This article lays out an approach for introducing students to the writing demands of crowdfunding platforms using a genre-driven research report. Using genre theory and genre ecologies, students leverage primary research to map the genre norms and writing demands within a specific area of a crowdfunding platform, generating a data set to help them either formulate their own campaign or critically engage with the crowdfunding genre.

    genre theory
    doi:10.1177/2329490618795935