The diversity and inclusion (D&I) report is an important element in the corporate public reporting genre; however, as an emerging genre, it receives little attention from scholars interested in public discourse, so there are few guidelines on what should be included in a D&I report. This study helps to fill this gap in the research by examining 10 D&I reports from information technology and banking industries, exploring the reports’ rhetorical purpose and identifying their typified rhetorical moves. The author concludes by recommending what aspects of the current genre's substance and form should be improved to help meet the needs of stakeholders.

Situated learning theory postulates that the environment in which learning occurs is foundational to understanding the outcomes of that learning. Taking classes in a nontraditional classroom, therefore, might have a noticeable effect on learning outcomes. This study examines three structures of the same general education course to understand the potential impact of mediated learning on students’ public speaking and writing apprehension and self-efficacy. Although situated learning theory suggests that the three structures (face-to-face, partially face-to-face, and fully online) should demonstrate differences, the results of this study are mixed, suggesting a complicated picture for situated learning’s ability to speak to differences based on technology use while highlighting the differences in how such technology might affect oral skills versus written skills. The application of situated learning principles to technologically mediated courses demonstrates the need to consider the interplay between environment and content.

Advances in digital media have made an impact on traditional rhetorical culture, thus shifting expectations and norms associated with orality and public presentation. Technology, entertainment, and design (TED) talks represent a new genre of presentation characteristic of Jamieson’s notion of electronic eloquence in that presenters weave together an engaging narrative complete with a strong visual presence. This study applies Bandura’s social cognitive learning theory to explore how students make sense of TED talks. Students responded to two questionnaires in two different classes: a basic public speaking course and a technical communication course. The results suggest that students learn vicariously through viewing mediated presentations, thus shaping their view of public speaking as a coproduced, networked, and engaging narrative. The authors offer recommendations for communication practitioners related to electronic eloquence and the rhetorical tradition.

In situations of potential business change, the cooperation of various direct and indirect stakeholders (i.e., employees, customers, shareholders, neighbors) is crucial. The alternative policy courses may all be reasonable, and yet none of them may be clearly best for all stakeholders; support for an option must be cultivated through public rhetoric. Loci communes and Burkean transcendence are two potent rhetorical strategies that can help business leaders publicly weigh and civilly advocate a policy position relative to competing alternatives. This article develops and illustrates that argument by analyzing the public rhetoric involved in AirTran's attempt to build support for its hostile takeover of Midwest Airlines and Midwest's successful resistance to that attempt. Midwest's deft development of the transcendent term value helped it circumvent the initial deadlock between its preferred loci communes (i.e., the existent and quality) and AirTran's (i.e., the possible and quantity). The article advances a rationale and call for rhetorical scholarship to adopt more situated, social practice views of loci communes and transcendence.

This article invokes Habermas's ideal speech situation to analyze the controversy surrounding a recent study of pain relief for women in labor. Using Habermas's concepts, the authors argue that distortion of scientific and medical information originated in the New England Journal of Medicine article that first reported the study's results. Thus, their analysis aims to complicate the assumption that such distortion starts only with public reporting and to expose the ways that scientific or medical research from the beginning can be reported to either facilitate or preclude public debate and understanding of complex issues.

Writers often address letters to people with whom they have few if any personal connections. To increase understanding of rhetorical decision making in such noninterpersonal settings, this article analyzes letters to a United States senator. The analysis draws from three bodies of research on persuasion: situational context, persuade package, and personal constructs. On the basis of that theoretical grounding—and using deliberative democracy theory and the strategic-choice model—the authors develop hypotheses linking situation attributes and writer attributes to letter attributes. The results show that topic, position, sex, and technology are significantly related to the writer’s choice of appeals, argumentative complexity, and structural directness. They also demonstrate a strong link between technology and message length. These results raise several possibilities for further study, such as whether advocates sometimes address messages to an accessible person while aiming their argumentation at an archetypal authority figure.

This article compares three rhetorical approaches to accident analysis: materialist, classical, and constructivist. The focal points for comparison are the two accident reports issued by the National Transportation Safety Board (NTSB)—reports that attempted (and failed) to persuade the Chicago Transit Authority (CTA) to change a problematic policy about rail communication alongside its technology for rail communication. The central question the article asks is, How can rhetorical theory help explain the CTA”s inaction, which ultimately led to property damage, injury, and death? Classical and constructivist approaches, emphasizing rational deliberation between equals, on one hand, and the social construction of technical knowledge between professionals, on the other, offer plausible explanations for what went wrong. But only the materialist approach appears capable of discerning the ideological nature of the CTA”s resistance to the NTSB”s recommendations.

This article analyzes postaccident investigation reports from a feminist perspective to show (a) how the conventions of public discourse privilege the rational (male) objective voice and silence human suffering, (b) how the notion of expertise excludes women's experiential knowledge, (c) how the conventions of public discourse sanction the exclusion of alternative voices and thus perpetuate salient and silent power structures, and (d) how interpretation strategies that fail to consider unstated assumptions about gender, power, authority, and expertise seriously compromise the health, safety, and lives of miners—and in a broader sense—all of those who are dependent on technology for their personal safety.

Technical-professional communication as praxis, or social action, is extended beyond skill or amoral art into the realm of phronesis, concerned with reasoning about ends rather than means. However, praxis and phronesis are sociologically constructed and, like social-epistemic rhetoric, ideologically defined in the political context by the ethic of expediency enabling deliberative rhetoric. Hitler's use of propaganda to construct praxis and define phronesis in Nazi Germany is examined in terms of the rational but open-ended nature of Aristotle's political-ethical thought, and the implications for our understanding of Aristotelian praxis is discussed. Finally, the failure of professional discourse surrounding the siting of a low-level nuclear waste facility to create a persuasive reality and yet ideologically construct praxis is examined, raising questions concerning the possibility of a deliberative technical rhetoric in U.S. democracy.