Journal of Business and Technical Communication

6 articles
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April 2024

  1. The Diversity and Inclusion Report: The Rise of a New Corporate Public Reporting Genre
    Abstract

    The diversity and inclusion (D&I) report is an important element in the corporate public reporting genre; however, as an emerging genre, it receives little attention from scholars interested in public discourse, so there are few guidelines on what should be included in a D&I report. This study helps to fill this gap in the research by examining 10 D&I reports from information technology and banking industries, exploring the reports’ rhetorical purpose and identifying their typified rhetorical moves. The author concludes by recommending what aspects of the current genre's substance and form should be improved to help meet the needs of stakeholders.

    doi:10.1177/10506519231217991

July 2009

  1. Genre, Activity, and Collaborative Work and Play in World of Warcraft
    Abstract

    This article examines the characteristics of collaborative work and overlapping activity systems in the popular online game World of Warcraft. Using genre theory and activity theory as frames to work out the genre ecology of gameplay, the article focuses on how players coordinate ad hoc grouping activity across and through genres. It articulates the related development of open systems in online gaming in a discussion of interface modifications (AddOns) and online information databases that players generate, drawing on De Certeau's formulation of strategies and tactics and Warner's discussion of publics and counterpublics. The article concludes by discussing implications of online gaming for an open-systems approach to information design in professional communication and for professional communication in general.

    doi:10.1177/1050651909333150

January 2009

  1. Rethinking Loci Communes and Burkean Transcendence
    Abstract

    In situations of potential business change, the cooperation of various direct and indirect stakeholders (i.e., employees, customers, shareholders, neighbors) is crucial. The alternative policy courses may all be reasonable, and yet none of them may be clearly best for all stakeholders; support for an option must be cultivated through public rhetoric. Loci communes and Burkean transcendence are two potent rhetorical strategies that can help business leaders publicly weigh and civilly advocate a policy position relative to competing alternatives. This article develops and illustrates that argument by analyzing the public rhetoric involved in AirTran's attempt to build support for its hostile takeover of Midwest Airlines and Midwest's successful resistance to that attempt. Midwest's deft development of the transcendent term value helped it circumvent the initial deadlock between its preferred loci communes (i.e., the existent and quality) and AirTran's (i.e., the possible and quantity). The article advances a rationale and call for rhetorical scholarship to adopt more situated, social practice views of loci communes and transcendence.

    doi:10.1177/1050651908324378

July 2008

  1. Introduction to the Special Issue on Business and Technical Communication in the Public Sphere
    doi:10.1177/1050651908315949

July 2002

  1. Public Rhetoric and Public Safety at the Chicago Transit Authority
    Abstract

    This article compares three rhetorical approaches to accident analysis: materialist, classical, and constructivist. The focal points for comparison are the two accident reports issued by the National Transportation Safety Board (NTSB)—reports that attempted (and failed) to persuade the Chicago Transit Authority (CTA) to change a problematic policy about rail communication alongside its technology for rail communication. The central question the article asks is, How can rhetorical theory help explain the CTA”s inaction, which ultimately led to property damage, injury, and death? Classical and constructivist approaches, emphasizing rational deliberation between equals, on one hand, and the social construction of technical knowledge between professionals, on the other, offer plausible explanations for what went wrong. But only the materialist approach appears capable of discerning the ideological nature of the CTA”s resistance to the NTSB”s recommendations.

    doi:10.1177/1050651902016003002

January 1993

  1. Sense and Sensibility in Technical Documentation
    Abstract

    This article analyzes postaccident investigation reports from a feminist perspective to show (a) how the conventions of public discourse privilege the rational (male) objective voice and silence human suffering, (b) how the notion of expertise excludes women's experiential knowledge, (c) how the conventions of public discourse sanction the exclusion of alternative voices and thus perpetuate salient and silent power structures, and (d) how interpretation strategies that fail to consider unstated assumptions about gender, power, authority, and expertise seriously compromise the health, safety, and lives of miners—and in a broader sense—all of those who are dependent on technology for their personal safety.

    doi:10.1177/1050651993007001004