The arrival of digital technologies, along with the subsequent proliferation of new communication media enabled by these technologies, has brought new attention to the connection between networks and the rhetoric/writing they support. Network writing and networked rhetorics are intimately bound up with digital networks, and as such a theory of either must make use of new tools to address the unique characteristics of the rhetorical situation presented by digital networks.

In this webtext, we discuss one powerful way that writing program administrators (WPAs) can start to reshape their basic rhetorical situation, potentially shifting the underlying premises that external audiences bring to discussions about writing instruction. We argue that digital video, when used strategically, is a particularly valuable medium for communicating how writing courses promote student learning.