ABSTRACT A recent surge among scholars of rhetoric seeking to refine and redefine approaches to the study of demagoguery and its rhetorical contours supplies an opportunity to raise a related yet more fundamental question: What is rhetoric’s relationship to democracy, demagoguery’s presupposed injured? Inspired by Jacques Rancière and a rereading of ancient Greek sources, this article seeks to complicate the relationship between rhetoric and democracy by narrowing in on the activity of the dēmos, a political entity undersigning both democracy and demagoguery. In so doing, this article argues that demagoguery appears not as a violation of democratic activity but as a rhetorical phenomenon associated with democratic fulfillment. This article showcases the implications of rethinking demagoguery as a sign of an active and energetic dēmos by revisiting the rhetorical work of the farm workers movement. Rhetoric and democracy, the article concludes, support demagoguery and demagoguery uplifts democracy and rhetoric.

ABSTRACT The growing capabilities of large language models (LLMs) pose important questions for rhetorical theory and pedagogy. This article offers an overview of how LLMs like GPT work and a consideration of whether they should be considered rhetorical agents. To answer this question, the article considers structural and argumentative similarities in classical theorizations of rhetoric and the philosophy of Wilfrid Sellars. GPT’s particular method of encoding statistical patterns in language gives it some rudimentary semantics and reliably generates acceptable natural language output, so it should be considered to have a degree of rhetorical agency. But it is also badly limited by its restriction to written text, and an analysis of its interface shows that much of its rhetorical savvy is caused by the highly restricted rhetorical situation created by the ChatGPT interface.

ABSTRACT Despite seemingly broad acceptance within rhetorical theory, the category of the unconscious has remained understudied and misunderstood ever since Kenneth Burke first appropriated the concept from psychoanalysis, and his unquestioned commitment to conventional anthropocentric binaries continues to obscure the role and function of the unconscious within communication into this century. Offering a corrective reanalysis of the Freudian apparatus for contemporary rhetoricians, this article shows where Burke went wrong in his early encounter with psychoanalysis and suggests a vital alternative approach in the cybernetic recasting of Jacques Lacan, which suggests the possibility of an unconscious without Dramatism’s traditional humanist assumptions. In a lateral turn bringing this imagined dialogue between Burke and Lacan into our era, the article demonstrates how a Lacan-inflected posthumanist revision of rhetoric’s unconscious is better suited to address contemporary issues of mediated communication, such as the pedagogical import of AI and ChatGPT.

ABSTRACT This article makes a case for the contemporary relevance of Charles Sanders Peirce’s conception of rhetoric and its further fulfillment through biosemiotics and pragmatist-inflected physiological feminisms. It situates itself in an era when rhetoric is undergoing conceptual change, with the social constructivism that guided much thinking since the 1970s supplanted in part by a family of postconstructivisms. In conversation with new materialist, affective, and biological strands of rhetorical theory, the article maps questions and risks involved in developing newer conceptions of rhetoric not limited to discourse, symbolic action, and exclusively human capacities. It argues that Peircean thinking provides resources for nonreductive understandings of how rhetoric emerges from life itself and is pluralistically mediated through the forming conditions and multimodal consequences that materially give it meaning. Contemporary biosemiotics and physiologically oriented feminisms like Teresa de Lauretis’s then move the promise of Peircean rhetoric closer to reality.

ABSTRACTTranshumanism that is centered on artificial intelligence shares core features with large-scale data collection and surveillance that commercial and governmental entities pursue: the idea that knowledge is informational in nature, that technologies are value neutral, and that ethical challenges can be framed in technical-procedural terms. In this article, I am mainly concerned with the latter, society-wide, manifestations of these features. Here, criticisms leading to technical-procedural changes in data practices are of limited use because they foster an illusion of foundational headway while leaving questionable assumptions about knowledge and values intact. Because what is closest is hardest to glean, we may more readily discern these assumptions if we see them operating in a milieu that is at once quite different and strikingly familiar. Ancient rhetoric manifests versions of our three factors. Plato's critique of rhetoric, along with aspects of his philosophical methodology, helps us see why we should contest increasingly prevalent views of knowledge and values—and do so before other constructions become unfathomable.