Philosophy & Rhetoric

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October 2025

  1. The Intellectual and Cultural Origins of Chaïm Perelman and Lucie Olbrechts-Tyteca’s New Rhetoric Project: Commentaries on and Translations of Seven Foundational Articles, 1933–1958
    Abstract

    It is a mere fifty-five years since the bulk of the New Rhetoric Project (NRP) was presented to English-speaking (and -reading) audiences in the John Wilkinson and Purcell Weaver 1969 translation. Not long in the grand scheme of things, but long enough for certain orthodoxies to become established in the literature. We know, for example, that this was a return to Aristotle to recover ideas that had long been lost and that would undergird the logic of value.1 And we know that the “Universal Audience” is a problematic and confused idea. But such received ideas are what this collection of essays challenges.If there has been a rhetorical turn in argumentation theory (Bolduc 2020, 9), then that turn has safely been traced to the 1958 publication of Le Traité de l’argumentation: La nouvelle rhétorique (henceforth, the Traité), and the coincidental appearance of Stephen Toulmin’s Uses of Argument in the same year. Subsequent to the Traité’s publication, its authors, Chaïm Perelman and Lucie Olbrechts-Tyteca, expended considerable efforts in publicizing its main themes and ideas through a series of short papers in different languages, and Perelman’s single-authored précis of the larger tome, L’empire (1977), found an immediate readership among audiences—often students, for whom the larger work was deemed too unwieldy.That dissemination aside, the need for such a collection as the one now under review arises in part because of the “errors” that have found their way into the literature, but also because the Wilkinson and Weaver English translation lacks the scholarly apparatus that would provide commentary on ideas and explain the cultural background to the concerns that arise. For example, the Traité makes continuous reference to European writers of the day with which later, non-European, audiences will be unfamiliar. And beyond this, there is a growing interest in the history of the NRP: the ideas and influences that led Perelman and Olbrechts-Tyteca to develop one of the most important projects in the history of rhetorical theory. Their rhetorical turn in argumentation, identifying the centrality of audience adherence to theses through the development of a range of argumentation schemes and rhetorical strategies, has fascinating antecedents in Perelman’s early philosophical thinking. To this end, Michelle Bolduc and David Frank’s expressed goal is to translate the most significant texts that remain in French and to correct current mistranslations. This collection contributes to that goal.The book comprises seven essays, along with introductions and commentaries from Bolduc and Frank. Five of the essays are by Perelman alone, and the other two were written in collaboration with Olbrechts-Tyteca, including the centerpiece, “Logique et rhétorique” (1950).One of the fascinating aspects of this volume is the insights it provides into Perelman’s own development as a thinker, especially a rhetorical thinker, independent of his work with Olbrechts-Tyteca. The five essays with his sole authorship range over twenty years, from the early thirties to the early fifties, and include one of his first publications, “De l’arbitraire dans la connaissance” (On the Arbitrary in Knowledge, 1933), published when he was only twenty-one years old. Here we have a young philosopher establishing his ideas against the dominance of logical positivism, insisting that values do not lie outside of reason. Value judgments, he argues, belong to the realm of the arbitrary, or nonnecessary, and are opposed to necessary truth judgments. This inaugurates an important, positive pluralism, as it is to the underlying realm of the arbitrary that we need to turn for human knowledge.In this essay, Perelman addresses the difficulty of imagining the other. It is not enough to put ourselves in the place of another person; “we must imagine ourselves living in another time, in another context, educated differently, with a different background. This is much more difficult” (44). We might detect here an emerging appreciation of the importance of audience as well as the roots of his conception of the Universal Audience. This is also the paper, as Bolduc and Frank point out, in which we see the first discussion of the technique of dissociation that will play so central a role in the argumentative strategies of the NRP that reconfigure the way reality appears to us (31). It is through this technique, we might recall, that concepts are modified and revalued after an incompatibility in their use develops in society.Two essays on the Jewish question, “Réflexions sur l’assimilation” (1935) and “La Question juive” (1946), occupy the focus of chapter 2. Beyond providing a sense of the cultural background against which Perelman’s ideas were developing, it tells us something about his political and cultural affiliations. Perelman was a “political Zionist” who lived through the Holocaust and the establishment of the state of Israel, and his allegiance to Belgium kept him rooted in Europe, although throughout his life he worked in a number of capacities on behalf of Belgium Jews. The essay also shows that he saw his theoretical ideas having importance for the world that was developing around him. And in the remarks on antisemitism, we begin to see Perelman’s recognition of the significance of groups and how they operate in opposition to each other.A fourth essay, “Philosophies premières et philosophie régressive” (1949), receives an updated commentary and translation from the version Bolduc and Frank published in 2003 in Philosophy & Rhetoric and is here given its place in the emerging NRP story. The importance of this essay in Perelman’s development has been noted before. It introduces his conception of regressive philosophy in its opposition to a tradition of first philosophies, including Aristotle’s. In this essay, we also see more clearly the move to rhetoric as the importance of a rhetorical logic (the logic of regressive philosophy) is stressed. Unlike the dogmatism of first philosophy, with its goals of absolute and necessary knowledge, regressive philosophy champions what earlier was seen in the domain of the arbitrary. It returns thought to its human roots in human contexts. Thus, rhetorical logic, in the words of the commentary, “requires commitment and responsibility because it provides the guide for human action” (97).The last of Perelman’s essays, “Raison éternelle, raison historique” (1952), provides further details of his expanded sense of reason. He sees in Aristotle the license to develop a model of nonformal reason, but one that has Perelman’s own distinct features. His rhetorical definition of reason is rooted in human experience (time), action, and judgment. This is a conception of reason that will start to appear familiar to readers of The New Rhetoric.This is also one of the essays that clarifies details surrounding what has become one of the more difficult concepts associated with the NRP, that of the Universal Audience. As readers may appreciate, the literature is filled with readings (and perhaps misreadings) of this central idea as scholars struggle to understand it. The problem was such that Perelman himself was still trying to clarify matters late in his career (Perelman 1984). Bolduc and Frank put the confusions partly down to the Wilkinson and Weaver translation (12). Whatever the cause, there is material here to set readers down the right path. Reacting to the rather feckless audiences imagined by Aristotle in his Rhetoric, Perelman promotes audiences that are “no longer constituted by a crowd of ignorant people, but by the subject himself when it is a matter of inner deliberation or, during a discussion, by an individual interlocutor, or by what we could call the Universal Audience, formed by all reasonable humans, during the presentation of a thesis whose validity should be universally recognized” (170). Accepting that we understand “validity” here in the nonformal sense in which it is employed in the NRP, then we have a clear statement of the three audiences that will become important for Perelman and Olbrechts-Tyteca.The Universal Audience is not a “blank slate,” but accepts facts, values, and argumentative techniques. This audience represents “incarnate reason,” but is not provided by experience alone because it always begins with an extrapolation from “the actual adherence of certain individuals.” Thus, Perelman concludes, “We posit that the theses attributed to this audience can vary in time, that they are not impersonal but rather dependent on the person who declares them, and on the milieu and the culture which shaped him” (170–71). Thus, we see changes in the understanding of what is reasonable influencing the way people argue at different times and in different places about, say, the value to be accorded to the physically disadvantaged or about those to whom the category of “person” should be extended. This is indeed the Universal Audience that can be extracted from The New Rhetoric, but its nature is expressed far clearer in Bolduc and Frank’s new translation.The remaining two essays are authored by Perelman and Olbrechts-Tyteca together. “De la temporalité comme caractère de l’argumentation,” from 1958, develops some of the insights in Perelman’s earlier essay on historical reason. Because time plays no role in demonstration, its importance is pronounced when we turn to argumentation. The nature and logic of argument cannot escape its history, the demands of the present, and future consequences. Here is another way in which reason informs the human condition, grounding thought in the experience of self and others and our relation to the world.It is, however, the other coauthored paper (identified as their first collaboration), “Logique et rhétorique,” from 1950, that is the most valuable essay in the collection, in terms of its anticipation of the NRP and illumination of ideas found there. It constitutes chapter 4 of the book, aptly titled “The Debut of the New Rhetoric Project.”We gain a better sense here, for example, of how Perelman and Olbrechts-Tyteca consider the relationship between persuasion and conviction, which can be another point of confusion in The New Rhetoric. For many scholars, and for figures such as Kant, conviction is the stronger mental state. But the authors of the NRP allow that the relationship can be reversed, a position rarely seen since Richard Whately (1963, 175). They write,True to the focus on values and action, persuasion is the conversion of conviction into action; a position or claim that is judged as correct, to which there is adherence, is personalized as it informs the behavior of the audience.Also, in accordance with its title, this article announces the importance of rhetoric for the authors and clarifies their understanding of this concept in relation to their predecessors’ views. Rhetoric differs from logic in its concern with adherence. Hence the important, but revised sense, of persuasion. As Bolduc and Frank observe, both Perelman and Olbrechts-Tyteca were surprised by their discovery of rhetoric (131n18), and they explain the central importance of epideictic rhetoric (often marginalized at the expense of the deliberative and judicial types) in a way not made clear in the Traité or any work prior to L’empire: “The battle that the epideictic orator wages is a battle against future objections; it is an effort to maintain the ranking of certain value judgments in the hierarchy or, potentially, to confer on them a superior status” (134). It is the association between the epideictic and value judgments that elevates epideictic in their eyes. As Perelman will later write, “In my view the epideictic genre is central to discourse because its role is to intensify adherence to values, adherence without which discourses that aim at proving action cannot find the lever to move or to inspire their listeners” (1982, 19).Further ideas, like the Universal Audience, are again rehearsed in “Logique et rhétorique.” But this is also a paper that best clarifies the distance between Perelman and Olbrechts-Tyteca, and Aristotle, and this is something that deserves some discussion.One of the assumptions generally made about the NRP is that it is Aristotelian in nature and its authors neo-Aristotelians. There are, of course, grounds to support this assumption. Perelman himself speaks of the new rhetoric as a project that “amplifies as well as extends Aristotle’s work” (1982, 4). Michel Meyer, Perelman’s student, seems to confirm as much when he writes, “Perelman’s view of rhetoric has often been qualified as neo-Aristotelian because it is reasonable, if not rational, to provide arguments which are convincing due to the type of logos used” (2017, 54). And even one of the current authors in question has described Perelman and Olbrechts-Tyteca’s project as “their contemporary revision of Aristotelian rhetoric” (Frank 2023, 251). So, clearly, there are careful distinctions to be made here.Throughout the papers, the debt to Aristotle is evident and frequently acknowledged. The Aristotelian syllogism plays an important role in several discussions, and the young Perelman saw value in Aristotle’s tandem of potentiality and actuality, terms that play an important role in the Metaphysics (and, one might suggest, in the Rhetoric).2 And as we have seen, Perelman and Olbrechts-Tyteca acknowledge Aristotle as paving the way to seeing a model of nonformal reasoning and a viable conception of rhetoric.At the same time, the logic of Aristotle’s rhetoric is not one that Perelman and Olbrechts-Tyteca endorse. It fits smoothly into the tradition of first philosophies that the whole NRP opposes. And the vision of reason is ultimately very different, as Perelman insisted in a response to Stanley Rosen (Perelman 1959). This is made clear in “Logique et rhétorique.” Aristotle’s relevant logic, the one developed in his Rhetoric, is a logic of the plausible. Perelman and Olbrechts-Tyteca’s logic, as dictated by their conception of rhetoric with its emphasis on values, is a logic of the preferable (137). Nothing could set the two systems more firmly apart. And on this distinction, if for no other, we can see why ultimately Perelman and Olbrechts-Tyteca would not consider themselves neo-Aristotelians.Michelle Bolduc and David Frank have provided an enormous service to present and future readers of The New Rhetoric. Elsewhere, Bolduc (2020, 288) warns against limiting the corpus of the NRP to the Traité of 1958. This volume supports that warning, bringing to light a sampling of what might be missed by such a restrictive vision. The authors have also done readers throughout the world an immeasurable service in negotiating an open-access contract with Brill. This removes all financial impediments to studying an important set of essays, and I suspect it reflects Bolduc and Frank’s belief in the value of the ideas they are presenting here, and which in further volumes they will continue to present. These are two collaborators who have thought seriously about the nature of scholarly collaboration (Frank and Bolduc 2010), deriving insights that inform their approach to their subjects here. One suspects it is a collaboration as rewarding for those involved as it is for those who benefit from its results.

    doi:10.5325/philrhet.58.2.0258

July 2023

  1. Violent Inheritance: Sexuality, Land, and Energy in Making the North American West
    Abstract

    E. Cram’s Violent Inheritance is an exceptional work that presents a distinctive synthesis of queer, decolonial, and mixed-method scholarship. The goal of the book, Cram states, is to both “reimagine the place of racialized sexualities in contemporary conversations about environment, energy, and systems of violence” and “anchor these questions in contested memories of the North American West” (5). The book does just that, drawing from many contemporary streams of thought in rhetoric as well as the environmental and energy humanities to fashion a new and subtle analytic of infrastructures of feeling, which is supported by a range of conceptual innovations. For readers of this journal, Cram’s choice to ground theory quite literally in the land will be, I suspect, highly rewarding for those with interests crossing a wide range of topics: queer studies, violence, affect, Indigenous thought, sexuality and modernity, memory studies, rhetoric and materialism, ecological thought, ambience, regionalism. The breadth of scholarly dialogues that Cram harmonizes is simply impressive, reflecting the many years and the care they have devoted to this project.The book is composed of five chapters including a conceptual first chapter followed by four separate yet reinforcing studies. These are framed by a tidy introduction that prepares the reader admirably for the synergistic work to follow and a conclusion that stresses the bonds between the chapters without compromising the particularity of each study. In that regard, Violent Inheritance is both a single work guided by several cross-cutting ideas and questions and an anthology of sorts that prompts a series of discrete, rich conversations. The careful writing is evident in every paragraph, often presenting the reader with elegant, thought-provoking formulations of deep onto-epistemological problems that never feel weighted down by the complexity of dwelling on “onto-epistemic” matters.The introduction sets out the question of the book in engaging fashion. Cram asks, in the first sentence, “What does it mean to route ‘sexuality’ through modernity’s relationship to energy?” They use nineteenth-century eugenic physician John Harvey Kellogg’s Rocky Mountain climatic therapeutics to exemplify how “climate and the environment” became crucial to “the production of theories of sexuality” (3). Cram proposes energy to be “perhaps the dominant relationship between humans and the environment” and points to the ways that “racial and sexual value” have been assigned to a broad range of practices of “revitalization and exhaustion,” such that “racial and sexual vitality converge in extractivism” (3, 5, 4). In this way, the “bodily vitality” of the “normative sexual subject” demands privileged access to land and the energy that can be taken from it, be it affective or petrochemical. The emergence of sexual modernity, Cram thus contends, is inextricably tied to the regime of energy extraction. Through selected cases, Cram follows “nonlinear traces of this regime’s enduring materiality and sedimentation: the ecological, energetic, and affective inheritance that I call ‘land lines’” (6). The term “land lines” refers to how “political and economic actions tether, or forge connections, between domains of sexuality and land use,” and “names the aggregation of layers of cultural sediment or the violent inheritance of any given place. . . . As method, to trace land lines asks in earnest how places of memory and memorialization mediate these relationships” (6,7, emphasis original). The choice of the North American West follows from Cram having grown up there and the particular land lines that bind them to its violent inheritance, as well as the West’s stature as a colonial reservoir of myth and abundant energy.The separate chapters are saturated with meticulous detail, studied reflection, and constant insight that reward slow reading, making a synoptic view misleading. Nevertheless, chapter 1 travels through the 1893 journal of author Owen Wister (who helped create the myth of the West) to map a rhetoric of reinvigorated, masculinized settler sexuality by way of access to the West and the healing energy of nature. Following the route Wister presents in his journal, Cram details the social ecologies of sexual modernity as they emerge in Chicago as the racialized White City, the 1893 Columbian Exposition, the train ride to Wyoming, and Theodore Roosevelt’s much touted rehabilitation from enervated neurasthenia through the “West cure.” The violent inheritance, the land lines, traced in this chapter link together the racial-sexual dynamics of heredity, rail’s connectivity, the logic of climatic therapeutics, the relations of electricity to sexuality, and the articulation of energetic friction between urbanity and nature. In these lines, Cram finds a capacitive network that cultivated settler sexuality as energy regulation for the purposes of reinvention.Chapter 2 queers settler sexuality and its relation to the land by considering the life of Grace Raymond Hebard, “a historian, suffrage activist, and progressive” who was crucial to developing pioneer mythology, particularly the White mythos surrounding Sacajawea, and who also shared a home and a life with historian Agnes Wergeland (62). Cram studies how archival practices at the American Heritage Center at the University of Wyoming establish “relationships between memory and imagination” that mediate Hebard’s life and love and, in turn, shape the violent inheritance of sexual modernity. Cram queers the affective possibilities of archival mediation by reading how Hebard’s and Wergeland’s lives are connected through Hebard’s sentimental “love for land and woman” within archived materials and against a “narrow vision of settler feminism” that inscribed “extractive world making into her labor” (65). Cram’s intention is to undercut recuperation (here of the New Western feminist woman) and instead foster what they term regeneration. First, they examine Hebard’s racial biopolitics of pioneering, including her sentimental incorporation of Sacajawea into a settler imagination of racial vitalization through extractive, colonial relations to Western land and climate. Then Cram performs queer detective work to disrupt the landline of pioneer womanhood by inspecting Hebard’s efforts to preserve Wergeland’s papers, Hebard and Wergeland’s side-by-side burial plots, Wergeland’s love poetry, a handwritten endearment on the back of a photograph, and embossed lettering on Hebard’s briefcase that suggests Hebard had Wergeland’s name placed opposite hers after Wergeland’s death. Cram’s sensitivity to working against the materials’ normative mediation of Hebard’s memory is admirable for modeling an attunement to traces of queer life in an archive that proceeds as if their love for each other were unthinkable or irrelevant.Chapter 3 shifts again, taking the reader to the Canadian Museum of Human Rights (CMHR) in Winnipeg, where Cram stresses “the importance of engaging in situ encounters with settler aesthetics of violence as an entry point to witnessing violent inheritance” (92). The organizing interest for the chapter is controversy over the CMHR’s muted account of Canada’s residential school system, which was “explicitly designed to rupture the kinship ties and languages of Indigenous children stolen from their families” (91). Attending to administrative discourse, they contextualize the systemic educational violence of the residential school system within colonial biopolitics, namely the forcible sexualization of Indigeneity through the figure of childhood. Doing so, Cram situates children as resources within the extractive logic of sexual modernity, noting the abusive, paternal absorption of childlike “Natives” to revitalize the settler nation. Then they elaborate the controversy surrounding the CMHR’s handling of residential schools, centering on the museum’s justification that it was protecting (settler) children from “difficult memories” regarding the schools (92). They read two of the museum’s exhibits, the permanent Childhood Denied exhibit and a temporary one, Witness Blanket, to demonstrate the infrastructural violence of incorporating Indigenous sovereignty through Witness Blanket while also erasing it as a special instance within a persistent aesthetic, narrative architecture of settler inheritance. Cram offers a subtle, delicately written, experiential analysis of the two exhibits to contrast a settler vision of reconciliation in the permanent exhibit with that of the temporary exhibit, designed by Carey Newman (Kwagiulth and Coast Salish), which “reconfigures the metaphysics of witness” (126). This counter-installation offers a remapping of Indigeneity through “regenerative aesthetics . . . that do not presume the integrity of nor Indigenous incorporation into the settler state” (127, emphasis original). Cram closes by noting that as of 2019 the CMHR entered a nonpossessive, collaborative stewardship arrangement for Witness Blanket, thus opening future regenerative possibilities. The entire chapter is richly detailed and, against the brutality of the schools, draws transformative inspiration from the power of alternative aesthetic practices.Chapter 4 reflects again on the contested memory of the land, this time through the Minidoka National Historical Site in northern Wyoming, which memorializes the Japanese internment camp that was sited there. It is perhaps the most complex and unexpected chapter in a complex and often unexpected book. Using detailed participation of a pilgrimage to the site, interviews, and historical methods, Cram resituates the politics of internment without disrupting the memory work of its survivors and descendants; in fact, they provide nuance that leaves one humbled. Specifically, they analyze the state’s 2012 allowance of Big Sky Farms to place an eight-thousand-animal concentrated animal feeding operation (CAFO) just over a mile from Minidoka. Cram uses the legal logic of affected persons, determined by property and residence status (which thus denied survivors and descendants standing to object), to “narrate the overlapping and conflicted relationships it encompasses” (132). Affected persons trace the land lines of this chapter, allowing one to follow the “inherited consequence [cumulative impacts] of earlier appropriations of land from its earlier uses prior to contact, land grabs, and later appropriations” (133). Cram maps how the War Relocation Authority articulated Japanese detention within “histories and spatialities of Indianness” (134) by situating detention sites in federal lands of dispossessed Indigenous people and within imaginaries of future land development, in particular how Japanese forced labor was used to cultivate seized land to be “later transferred to private homesteaders” (134). The chapter outlines a complicated memoryscape by detailing the experience of the pilgrimage (filtered through voices of pilgrims), the history of locating Minidoka on public (dispossessed) land, the camp’s physical layout, pilgrims’ witnessing practices, the intimate environmental dimensions of the memorial, and the smell and pollution of the CAFO. Cram traces these through the way sexuality weaves through capital’s racialized, extractive biopolitics, where land seizure, cultivation by forced labor, and large private bovine agriculture operations make affected persons a window onto the violent inheritance of Western land’s relation to national, whitened vitality.Chapter 5 shifts from sites to mobilities, specifically to Interstate 80 as “a landmark of national and bicoastal queer mobility, a mid-twentieth century route for small-town queer dreams of moving to the Big Gay Bay or Big Apple” (164). To “speak of queer automobilities means thinking through processes of dwelling and constraints on movement” and also taking “seriously the vast energy infrastructures that make such social space possible” (164, 165). Cram makes a strong case for queer scholarship to attend to petroculture because “petroleum and carbon byproducts literally scatter throughout queer migration stories” (166). The chapter follows the connection between urban and rural spaces along I-80, notably through interviews conducted in Laramie and Boulder, to demonstrate the “regional affect” of queer and trans life inhabiting “settler colonial structures” of “‘living oil’” (169, 166). Because the chapter is based in interviews, the regional affect Cram is trying to show us is encountered through “intimate atmospheres” of “queer regional stories” (169). In Laramie, which is defined by petroculture, Cram listens to the suffocating, slow, ambient violence that “petromasculinity” prosecutes and how it creates isolation, vulnerability, and a deep sense of misattunement for queer and trans people. In Boulder, suffocating misattunement becomes a kind of misfitting amid pervasive emphasis on fitness and outdoor life that is ableist, white, and heteronormative. The overpowering desire to just get out created by such toxic, intimate atmospheres pushes people toward the affordances of automobility—“the promise of white selfhood connected to unfettered movement”—in which such mobility depends on consumptive, violent inheritances (183).Cram closes chapter 5, almost like a coda, by taking us to Queer Nature in Colorado in search of an alternative, regenerative form of atmospheric intimacy. As a kind of sanctuary, Cram situates Queer Nature within the longer history of intentional communities of the “lesbian land” movement of the 1970s and 1980s (187). Queer Nature’s mission “overlaps and departs from these models” with the goal of “tending to nature connection as responsive to the violence of settler colonialism” (188). The philosophy of Queer Nature focuses on ecological awareness and grief, which Cram argues is a form of “transing of the erotic,” drawing from Audre Lorde’s conception of the erotic as “energy for change” (196, 194).To say this book is an accomplishment is understatement. Methodologically it is brilliant, demonstrating the significant potential of painstaking regional, case-based scholarship. Conceptually it is discerning, unbound by rigid expectations to hew to schools of thought and consistently profound as a result. As a “read,” it is engrossing. And, most important, as a perspective, exploring violent land relations as an inheritance of energy extraction, settler coloniality, racialized biopolitics, and queer life and insight, it is inspiring. Cram models a kind of environmentally minded scholarship that defies simple categorization but adds to every conversation they enter.Further, because the book is built around case studies brocaded with detail, Cram also generates further lines of inquiry that can build on their work. For example, while the case studies focus on extractive and violent relations, Cram continuously remarks on the ironies of responding to such violence from within its inheritances. How to transform violence into a differently regenerative ethics in opposition to the consumptive regeneration that marks a Whitened settler world is a critical question—one of the broad questions today. Across a range of critical literatures, scholars have considered how to foment new possibilities amid deep structures of violence, and such possibilities come not from establishing a pristine, alternative space or by seeking refuge from vulnerabilities that are necessary to life, but by understanding how one is integrally bound up in, as Cram describes, the inheritances that layer even the simplest actions, like driving to escape your intolerant, hate-filled hometown. Cram helps readers understand that such desires are a form of queer decoloniality, or “dwelling in a decolonial ancestral imagination that abides in the political imagination of eroticism” in the transed sense of Lorde’s erotic (199). The book does not provide answers but rather, from a different vantage point, returns to an important, long-standing question about the necessity and limits of resistance. What is regeneration if it is tied to the land and tangled in lines connecting violence, energy extraction, and modern sexuality? What does regeneration look like if (against individual, whitened bodily vitalization) it is pursued environmentally and attuned to violent infrastructures of feeling?As is evident, I greatly admire Cram and their book. Violent Inheritance does not forge a scalpel to do specific analytical work. As a model for others, Cram writes into the contexts presented, being more evocative than precisely conceptual, sometimes to the point of being elliptical, but gradually you come to feel what they mean in a very concrete way. In that, the book enacts what Cram has previously called queer orientational scholarship in order to advocate for “queer collaborative stewardship.” Such stewardship “models a different kind of queer politics routed not through liberal imagination but though an ecological imagination” that “resists a scarcity framework of settler modernity in favor of abundance” (204, 206). To make this stewardship imaginable, Cram produces concepts that are not instruments so much as they are doorways for readers to enter a different, regenerative inhabitation of their world, by which I mean their bodies, their thoughts, and their feelings in relation to all that makes up “place.” You must sit with this book to understand it; you cannot extract from it easily. And that, I suspect, is part of what Cram means by queer orientational scholarship—to study and connect in affirmative ways that resist the extractive sexualities of modernity, including the modes of scholarship to which all of us are inured.

    doi:10.5325/philrhet.56.2.0199

December 2022

  1. The Democratic Sublime: On Aesthetics and Popular Assembly
    Abstract

    Who knew that the twenty-first century might turn on a battle over the legitimacy of democracy? As norms of deliberation and legislative compromise erode, and as a global struggle between democratic and autocratic rule is waged both between and within nations, a strange form of political theater emerges: all sides claim to represent the will of the people, which is expressed in images of populist demonstrations that are seen by their opponents as dangerous embodiments of irrationality. It should be no surprise that violence is waiting in the wings.Despite the historical specificity of the present conflict, it is not new. Although focused on the French Revolution, Jason Frank’s carefully argued study of the aesthetics of popular assembly resonates with contemporary concerns regarding political spectacles, populist movements, and whether or how democracy might prevail. Frank’s objective is not to restore anything but to challenge left and right critiques of “the people” in order to recover a “lost radicalism of democracy” (xii). By reexamining one of modern democracy’s origin stories, Frank zeros in on popular assembly as “a distinctive—and distinctively powerful—mode of democratic representation” (xiv). One result can be more clarity about why populism—and its mix of democratic self-assertion and delegitimation—has such a hold on democratic regimes today. Another, and Frank’s hope, is that paying more attention to the aesthetic contours of “the people” can lead to a rebooting of the political imagination—a rebooting, I would add, that is desperately needed if democracy is to become more inclusive, equitable, and sustainable.Frank begins with the assumption that democracy depends on more than “enlightenment and education”: beyond rational-critical speech, it also requires distinctive illusions of collective belonging (see also, e.g., Allen 2004, chap. 2). “At the heart of modern democracy’s fantasy space,” he argues, “lies its enigmatic constituent subject: the people” (3). But where are the people? What do they look like? Democracy’s constituent subject has an image problem: the people can’t be seen as a whole. Thus, the problem of envisioning the people “haunts the history and theory of modern democracy” (5).Frank becomes something of a ghost hunter, working carefully through theory and history to see what has been lurking around the corners and in the attic, more felt than observed. Through careful parsing of Judith Butler, Claude Lefort, Jacques Rancière, Carl Schmitt, and others, he constructs a theoretical framework for identifying a process of democratic belonging that is persistent, contested, and aesthetic. This dynamic field of political representation then is explored through his historical example.The French Revolution is taken up through its exponents, interpreters, and one of its visual figures. Rousseau is up first, as he comprehends both the historical transformation and its constitutive problem. Rousseau sees popular demonstrations as ritual performances essential to the transition to democracy and to the expression of democratic legitimacy. Instead of being props for the king or mobs of rebellion, the crowd becomes the people as the people become a self-aware actor in history. But there is a crucial deficiency that other actors don’t have: as a sovereign subject, the people are silent. The general will, beyond representation, is a spontaneous, authentic, and unmediated self-assertion that can be expressed only in part and must be enjoyed as sensate experience. This “mute eloquence” (64) of the assembly and a corresponding “collective self-absorption” (61) has obvious benefits for those who would usurp power, but it also opens a space for a more productive concept: the aesthetic resources that Frank labels the “democratic sublime.”The next chapter captures this aesthetic in the “living image of the people” as it involved “a dramatic transformation in the iconography of political power and rule” (69). The people came to be understood not as an incarnation of the general will but as “a surplus of democratic immanence, the physical manifestation of a fissure within prevailing forms of political representation” (71). Because democratic self-assertion was both embodied and beyond representation, it entered the aesthetic category of the sublime, which is sensed even as it exceeds a limit and can be evoked in multiple media and genres. A succession of images demonstrates how this transformation played out in visual culture, and most notably how “revolutionary iconoclasm was always entangled in, if not entirely superseded by, revolutionary iconophilia” (87). Thus, Jacques-Louis David redefined the mythical Hercules from a symbol of royal sovereignty to one of revolutionary power, and contempt for allegorical displays of kingship gave way to “spectacles of democratic self-witnessing” (91). Drawing on Benedict Anderson, Frank also widens a theoretical opening for reading political styles as modes of collective experience: “A particular style of imagining peoplehood is an unavoidable part of democratic theory, but one democratic theorists rarely explicitly engage. Confronting these questions helps us understand not only how the people is historically represented . . . but also how individuals come to experience and feel themselves as a part of this mobilized and empowered collectivity in the first place” (94–95).Like the revolution, however, the sublime also is a figure of terror. Frank takes up the challenge by turning to Edmund Burke, at once the foremost theorist of political aesthetics and the most passionate critic of the revolution. Frank’s careful tracing of Burke, his critics, and changes in political culture leads to a split decision. On the one hand, democracy’s aesthetic needs were for neither transcendence nor terror, but instead for more immanent sensations of collective belonging that could reside within ordinary social practices. Burke saw clearly that the people is not a “pre-political collective entity” (110) waiting to be mobilized, but rather something that has to be created as “first and foremost a community of sense” (112). On the other hand, democracy’s advocates resisted this awareness while its critics emphasized the dangers of transgression. Instead of bringing together the “molecular” relations of everyday life into a “unifying image” of collective authority (111, 112), political aesthetics was misrecognized in terms of either instrumental reason or conservative anxieties of disorder. Democratic engagement and the agency of the people would remain problems exceeding the available repertoires of political thought.Frank then explores two quite different paths to thicken understanding of the democratic sublime. The one of most interest to rhetorical scholars will be the “poetics of the barricade,” which documents “the most widespread and condensed symbol of popular collective action” (123) during the nineteenth century. As its tactical efficacy declined, its symbolic power as a “resonant historical manifestation of the democratic sublime” (126) increased, and for good reason, as Frank argues that it provided provisional solutions to deep problems of popular representation. The barricade emerges not out of a prior, unitary will, but through the act of resistance itself, an act synonymous with the people’s excessiveness: its surplus of bodies, desires, energies, and skills, and not least its ability to crowd and disrupt the space of political representation and create images of itself.For another approach to developing the sublime, Frank completes his integration of history and theory with a rereading of Alexis de Tocqueville. As with Burke, Frank explores an ambiguous relationship between a stinging critique of democracy (with Tocqueville, because of the danger it poses to freedom) and an appreciation of political aesthetics that challenges both liberal and illiberal critics of democracy. Tocqueville is read as a brilliant while transitional figure, and that might be the best way to think of Frank’s argument that Tocqueville’s call for “grandeur” in politics was not a look backward to civic republican “glory” or forward to fascist demagoguery, but something like a placeholder for a more aspirational and expansive conception of the democratic imagination.Although the book avoids analogies with the present, its relevance is both obvious and nuanced. A concluding afterword on “democratic appearance” takes up one line of application by discussing key elements of Rancière’s work on politics and aesthetics, along with artworks by Glenn Ligon that articulate Black radical critique through depictions of the 1995 Million Man March. The basic movement of the chapter is not so much from past to present examples of democratic assembly but rather to highlight democracy’s radical promise. That promise exceeds the categories of contemporary progressive politics, and it depends on visual culture for both immanent critique and imaginative extension. Frank emphasizes how political aesthetics might work beneath or even against the grandest expressions of the democratic sublime to more effectively articulate “political capacities for collective refiguration” that “emerge from within the simple fabric of our everyday lives” (204).This observation should appeal to scholars in rhetoric, many of whom already are more interested in popular demonstrations, social movements, and political subjectivity than the inside baseball of governmental institutions. The more extensive relevance is that full realization of Frank’s argument would require bringing rhetorical perspectives and methods into political theory. (“Aesthetics” often is a convenient way for scholars in other disciplines to take up rhetoric without having to admit to it.) These corrections to what Frank calls a “blind spot” in political theory could include focusing more on actual political discourse (texts, images, performances); analyzing how collective attitudes, beliefs, emotions, and values are crafted; attending to the granularity of political interactions and the contingent relationships of ideology, political style, and locale in political subjectivity; and identifying moments of emergence or potential for distinctively or radically democratic schemes of representation and communicative action.At the same time, The Democratic Sublime demonstrates how political theory can be used to improve rhetorical scholarship. Frank’s thoughtful engagements, which never recur to the idea of prudential balancing, suggest how much is needed to understand the complexity of democratic politics and any unrealized potential for change. The level of reciprocal engagement and sophisticated argument among political theorists is exceptionally high, and Frank is an exemplary scholar in that regard. He adds to this a combination of theoretical and historical study that can correct for conventional limitations on either side of that typical division of labor. The attention to constitutive problems and enduring tensions in democracy is important and might both restrain a tendency in public sphere scholarship to overvalue normative conceptions of liberal democracy and question assumptions in more radical critique regarding the functions of mediation and the process of historical change. In any case, more theoretical and critical attention could be given to a broader array of images of the people—visual and verbal, documentary and fictional—as they can articulate a just and beloved democratic community.I have only two criticisms of this fine book. One is that more could have been done with aesthetics, both as a framing device and in practical criticism. Popular assembly involves more than the sublime, and additional discernment can come, for example, from more extensive use of artistic terms and emotional responses, or by taking up additional arts and artistic modes of advocacy, or by shifting from representation to performance. This emphasis can work in tandem with a more explicitly rhetorical orientation, and Frank’s chapter on the barricades provides an excellent point of departure.Finally, I wish that Frank had taken a bolder approach to concluding the book. He certainly has earned the right to do so, and more risk taking is likely to be needed: first, to challenge the illiberal populisms that currently are serious threats to democracy in the United States and elsewhere; and second, to take up the daunting task of creating the political imagination needed to meet the challenges of the twenty-first century. That said, by staying in his lane Frank provides a sound integration of history and theory for extension by others. Whatever else it is, scholarship, like democratic politics, should be collaborative.

    doi:10.5325/philrhet.55.4.0418

October 2022

  1. Beyond Settler Time: Temporal Sovereignty and Indigenous Self-Determination
    Abstract

    A lot has happened in Indian Country recently: water protectors and the NoDAPL movement brought international attention to Native sovereignty and ongoing resistance to settler forms of violence against Indigenous ways of being; a settler public became aware of the MMIW movement and the ongoing assault on the lives of Indigenous women; an apology was given by executive order for a genocide that occurred in California and a Truth and Healing Council was created to investigate the historical relations between California Indians and the state of California; and Native identity is “complex” and certain people seek to profit from that complexity by duplicitously or erroneously claiming Native identity, to name a few. To be sure, these are all issues long addressed by Native people (Indigenous movements, in particular, always have a long arc), but it sure feels like these are events that happened within a recent timeframe.The feeling that these are events and not manifestations of continuing struggles that go back hundreds of years is related to the well-documented fact that settler discourses on Native peoples often still represent us as existing in the past. A settler public, almost ritualistically, gets reminded of the existence of Native people and is seemingly perpetually surprised. This condition for Rifkin, while representing a significant problem on its own, also represents a double bind for Indigenous people. The long-standing and common response to these discourses of Native pastness has been to assert Native contemporaneity and/or modernity, but, for Rifkin, such a response participates in the very terms set forth by the discourses by contesting them within a linear, developmental, and rationalistic temporal framework. Rifkin rather seeks to dispel the idea that such a response adequately contests continuing settler domination and to show that it appeals to and bolsters a deeper settler framework.The double bind is a familiar ruse first theorized by Gregory Bateson in communication theory as patterns of confusion, a general condition for him for PTSD and schizophrenia, and popularized by Michel Foucault’s analysis of two opposing forms of power that together enmesh unsuspecting and well-meaning subjects further into power’s snares. In brief, Foucault argues that repressive power, the blunt, straightforward, top-down, and usually explicit kind, elicits an antagonistic response from the subjugated that surreptitiously turns them to directly face the repression or exclusion, speak up and against it, and, in order to be intelligible, and this is the twist, assert themselves within the terms of a growing if dispersed productive power that works through them. Rifkin links the double bind to claims that modernity is a collaborative construction between the West and the rest. In this case, for Rifkin, a generative knowledge production on Native contributions to modernity both depends on and bolsters what he refers to as the “background” of a shared temporal framework, asserting a common container in which events take place, which contests narratives of Native disappearance and vulgar forms of archaism and yet contributes to national and global narratives of historical progress, wedding Native assertions of contemporaneity to state interests.Rifkin’s answer to this dilemma is Beyond Settler Time, a long, theoretically expansive, wide-ranging, and erudite book on what he calls “temporal sovereignty,” which he contrasts to “temporal recognition,” the institutional and assimilative mode through which Indigenous peoples get brought/bring themselves into the present. Temporal sovereignty, on the other hand, engages “the texture of Indigenous temporalities” (Rifkin 2017, 7–8) and Native collective experiences of becoming. Echoing Glen Coulthard’s distinction between a politics of recognition (mediated by the settler state and its epistemic frames) and grounded normativities, “the modalities of Indigenous land-connected practices and longstanding experiential knowledge that inform and structure our ethical engagements with the world and our relationships with human and nonhuman others over time” (cited in Rifkin 2017, 207–8), Rifkin’s argument likewise emphasizes a form of self-determination that refuses external legitimation, flowing directly from Indigenous experiences, forms of governance, and social relations, but in temporal terms.Rifkin’s turn to time isn’t an obvious one for Native studies considering the intense and persistent focus the field has on “the land question.” Though, from at least the publication of Vine Deloria Jr.’s God Is Red, in which he asserts that Indigenous epistemologies have a spatial orientation in contrast to Western, Christian orientations to historical, linear, and teleological/eschatological time (which Deloria claims undergirds an inherent colonial imperative uprooting a lived sense of place) to the recent publication of Our History Is the Future, Nick Estes’s analysis of the longue durée of Native resistance up to Standing Rock, scholarship in Native studies has had an abiding interest in theorizing time. This includes the heavily populated list of Native scholars that Rifkin draws on to make his argument, including those whom he critically locates as being Native theorists of modernity (Philip Deloria, Scott Lyons, Jean O’Brien). But Vine Deloria’s lesson, drawing on years of Indigenous struggle, has been influential, with the most recent and visible manifestation being the LandBack movement. In this sense, Mishuana Goeman’s Mark My Words is another important touchstone for Rifkin, linking as it does Indigenous modes of storying to practices of grounded normativity, distinguishing between Indigenous place making and settler-colonial space making, or, as Robert Nichols calls it, the (violent) production of land as property. Goeman writes, “Stories teach us how to care for and respect one another and the land. Responsibility, respect, and places created through tribal stories have endured longer than the Western fences that outline settler territories and individual properties that continue to change hands” (cited in Rifkin 2017, 59–61). To Goeman’s abiding sense of storied Indigenous place, Rifkin offers a storied, collective, and experiential Indigenous sense of duration.The structure of Rifkin’s book is a familiar one, beginning with a brief preface; followed by a long first chapter that details the primary argument and the theoretical and methodological investments of the book, and then three chapters that develop the argument through close readings of texts, heavily weighted by novels (where the rubber hits the road, so to speak); ending, finally, with a coda that critically reflects on the relation between the book’s argument and U.S. Indian policy as it affects Native American sovereignty. Because this is such a theoretically rich text, and because Rifkin takes great pains to develop a powerful if complex argument on Native conceptions of time, in this review I primarily focus on the first chapter. For those interested in Native American literature and other forms of Native writing, Rifkin is a consummate literary scholar, and it is certainly worth reading his continuing engagement with the work of Native authors in the last three chapters, where he offers fresh takes based on his theorizing of temporal recognition and temporal sovereignty of largely canonical Native literary texts and authors. Each of these chapters engages a different aspect of temporal recognition as the means through which more radical temporal formations in the form of sovereignty are managed or silenced.In brief, chapter 2, “The Silence of Ely S. Parker,” addresses U.S. historical narratives of developmental progress through the rhetoric of a perfecting union. Beginning with a meditation on the silent, onscreen presence of Haudenosaunee politician, Ely S. Parker, in the Steven Spielberg and Tony Kushner film Lincoln, Rifkin addresses the imposed temporal formation of the expanding and perfecting rule of law and its relation to violence by juxtaposing two concurrent wars caused by uprisings, the Civil War, and the lesser-known Dakota War. Attending to the writing of Parker as well as Dakota scholar Charles Eastman, Rifkin analyzes the temporal formations of the treaty and reservation systems as outcroppings of the rule of settler law. Chapter 3, “The Duration of the Land,” focuses on John Joseph Mathews’s novel Sundown, set in an Osage community during the allotment era. Analyzing the temporality of U.S. Indian policy and its focus on resource development (allotment and the petro-economy here), Rifkin notes how Mathews’s novel represents and disrupts a maturational and heteronormative conception of social reproduction. To do so, he juxtaposes reproductive futurity to the queerness of the main character, Chal, whose Indianness acts as an opening onto a sense of place-based duration. The final chapter, “Ghost Dancing at Century’s End,” addresses the almost excessively researched social, political, and spiritual response to settler invasion, the Ghost Dance. Removing it from the sociological interpretations it has been subjected to and restoring its affective and everyday aspects, Rifkin discusses two novels in which the ceremony features prominently, Sherman Alexie’s Indian Killer and Leslie Marmon Silko’s Gardens in the Dunes. Referencing the version of the ceremony envisioned by the Paiute Doctor, Wovoka (there have been others), the ceremony, as made clear by Rifkin’s readings of the two novels, is both a hopeful vision for a future restored to Indigenous peoples, with the dead returning to live with the living in many interpretations, and a messianic manifestation of Indigenous rage through the prophesied disappearance of all white people. This affective ambivalence is summed up by Rifkin through the emotions of anger and longing, which, he argues, open up cross-time proximities based in prophetic temporality and its everyday manifestations.Rifkin lays out the book’s theoretical and methodological infrastructure in chapter 1, “Indigenous Orientations,” where much of his aforementioned argument and the basis for his notion of Indigenous duration reside. Ambitious and just a bit irreverent, the chapter ranges across a bewildering set of philosophies, concepts, and theories: Native and Latinx philosopher V. F. Cordova’s vitalist philosophy; Sarah Ahmed’s queer phenomenology (from which Rifkin draws the term “orientation”); Native theorist, memoirist, and poet Deborah Miranda’s archival meditations on the afterlife of annihilation in the wake of the California missions; theories of Native modernity; decolonial theories of coloniality (which get lumped in with the previous group); postcolonial critiques of the enlightenment; Native studies critiques of recognition politics; queer theories of time; Einsteinian relativity; Henri Bergson’s philosophical concept of duration; Native theorist Dian Million’s felt theory (along with non-Native queer theorists of affect); and Native conceptions of storying. It’s honestly a bit overwhelming; however, Rifkin’s erudition together with a conceptually tight argument hold it all together.After establishing the broad parameters of temporal recognition, described above, Rifkin explores a variety of theoretical conceptions of temporal plurality, what he calls being-in-time, as alternatives to dominant settler time. As a subjective form, being-in-time is a phenomenological orientation drawn from past experiences that frame possible future experience, turning one toward the future through interest and momentum in the form of a trajectory. The phenomenological experience of time organizes much of the chapter, though it takes different faces with Ahmed’s queer phenomenology, Bergson’s theory of duration, and Merleau-Ponty’s more canonical philosophy. What this step does is specify the experience of time away from abstract, common time. Threaded through this argument is the question of collective (as opposed to common) and therefore Indigenous experiences (which are not just subjective or intersubjective). To begin to answer the question, Rifkin turns to Native scholars: Cordova’s notion of communal frames of reference and Miranda’s and Dian Million’s respective theories of collective storying. Rifkin ends the chapter by staging a conversation between Indigenous storying as collective and affective frames of reference and queer theorizations of temporality. This last section is the only one in the book where non-Native theories are directly questioned through a Native critical lens and is, for that reason, one of the more robust moments of theorizing in the book. It is also very much in Rifkin’s wheelhouse, hearkening back to his earlier work on intersections of queer and Indigenous studies.The hinge between temporal recognition and temporal sovereignty in the chapter, perhaps surprisingly, is physicist Albert Einstein’s theory of relativity and his idea of frames of reference. In Einsteinian relativity, Rifkin finds a conception of time that breaks with natural time, the common temporal experience of the present as an “unfolding, universal line of development” (Rifkin 2017, 34–35). Frames of reference, on the other hand, are based on one’s relative position and make the idea of a universal time impossible. Turning to theoretical physics in order to understand temporal sovereignty, though, carries a number of risks, which Rifkin acknowledges by noting the limits of Einstein’s theory for discussing Indigenous experiences. While, according to the theory, there is no possible universal time, what makes a frame of reference intelligible is having a common measure to compare frames, in this case mathematics itself (it also helps to have a common perspective, the absolute speed of light). One can understand differences between frames by comparing them according to this measure, each having internally consistent relations to time that onto each The of is that this for different experiences, a problem that philosopher Henri out to with his theory of duration. To and notion of time, offers a and notion of duration. It is, the and subjective of relativity, a philosophical to Einstein’s physics if the that had with was of the for to the between the two conceptions of time is to Rifkin’s distinction between temporal recognition and temporal sovereignty. Bergson’s of and experiential duration from time much of the critical of Rifkin’s a that the book. than time as an abstract, measure of universal movement a can of it as as temporality than temporalities” The term is as Bergson’s notion of duration is up with the question of in two against theories that human is of asserting a of human of Bergson’s and and, perhaps as a response to the by of that is an if one takes the that space is This of space and time to assert a of experiential duration, and from abstract, had significant on American such as as well as American and It’s a critical that has had and has as a form of critical common sense, as by this by V. F. is an from the fact that there is and change in the (cited in Rifkin 2017, in this distinction Rifkin’s as It like this settler time, as a of and is a that a temporal experience for temporal such as Indigenous that this are through temporal recognition, through a conception of shared modernity and the however, time is and the of settler time is a a of experiential time. The step that Rifkin takes is to this to show that Indigenous peoples within that are at also with the individual of Western Indigenous forms of temporal sovereignty, as within the settler framework. Attending to these for Rifkin, is a to time and open space for “Indigenous forms of collective and modes of One to do this is to the texture of temporal formations in Rifkin turns to physics and a philosopher of to Native temporal sovereignty, because to made but in to Indigenous and also as a of earlier discourses of social development and a time that between peoples according to a though the make is often as a spatial one, as opposed to to Rifkin’s very rich concept of temporal sovereignty into what has as I the Western Rifkin draws on for an conception of time, do not are more than the while certainly directly with Indigenous formations of and experience, of whom theorized in ways that themselves to Rifkin’s obvious answer is that and are interested primarily in time within a Western framework, to the critically turn makes to an of the West such a still makes and then of out into and and so This is of what Rifkin refers to on as his to Western formations of in order to make open and make visible the texture of Indigenous of an critical within a dominant framework. The other obvious answer is the of by Native that it a notion of that in if not Indigenous people into of a different notion of This version of pastness is largely for the idea of a against which Native people are to the common that is a Indigenous people not just in time or but also in does the question of in relation to time discussing for in as an time (Rifkin 2017, the aspect of into Rifkin how is a concept that temporal recognition through the lens of and its and relative to Indigenous time against the of settler time. But there a between Rifkin’s notion of temporal and relativity that I I it has to do with the complex between the of the and as and by Tony the concept and the of on its and more by as of an that and and through the of subjects the in the different of between and the links this and to the of the term which the question of how and, in Rifkin’s conceptions of temporal recognition and temporal sovereignty. how do these conceptions on or and for a book review if are to it back in a the and Rifkin’s book that it Rifkin’s on a double bind of its only was a philosopher if there was one, but Rifkin’s on phenomenology a form of human of the Western a number of Native in order to this sense of time as Rifkin gets there by first the problem of settler time and then it within the of Western the and its out time as a in order to the double bind of historical and assertions of Native modernity another one in relation to the of the human as a of an as is, does Rifkin the Native people are of modernity all with Native people are also complex To begin to answer this the colonial and of and its in the of to peoples, as described by and how that undergirds a sense of the This is a question that on the of from to and a that to how in social, and and interest in epistemologies and is at as made clear by the of of Indigenous What if Indigenous epistemologies and are not in the Western What and make possible another of In his engagement with the work of Deborah Rifkin offers a possible on the of the of Rifkin notes that Miranda’s work in the of the of people in the face of such a notion of turning away from a in which Indigenous people up of for an and within a Miranda’s rather the very and of through storying as of our was to the I to that the of was but other Indians California Indians been a the a lot power to or (cited in Rifkin 2017, What is is the of the term with Miranda’s the and of as well as its an or in seemingly form, perhaps through and This isn’t against the such as the but it also have the It’s at this Rifkin’s of Indigenous takes and of Indigenous as the of land or modes of governance, Rifkin finds in Miranda’s conception of a to the of Indigenous and In the of and recognition, acts as a that the itself of an Indigenous through an sense of different and ways of living that into are an affective of experience, what Dian calls felt and in often and The one is the to which, according to like water flowing the of our (cited in Rifkin 2017, in the form of and temporal experiences. For Rifkin, this sense of storying a of a lived that back against the of imposed settler forms of recognition and that from Indigenous governance, to relations to to social and and the of the time of in Rifkin 2017, is at his this sense of into conversation with queer theories of time, his earlier work on imposed forms of settler through Indian the of of Native and and with settler in other of settler as a and the of in of recognition settler and Rifkin this question to on the possible of queer to and the of time to the and through for this of queer temporal conceptions for on of and investments in the of the settler these theories against the terms of addressed by and the for collective to in the face of and Rifkin both takes the from queer temporality and also asserts that Native temporal formations are not to non-Native (which includes non-Native queer It’s a of living with the and in an of Rifkin does with queer theory what he do with Western his notion of on this powerful of storying in and through Rifkin, through us toward another of and making making in other do take up this

    doi:10.5325/philrhet.55.3.0312

October 2021

  1. Editorial Bodies: Perfection and Rejection in Ancient Rhetoric and Poetics
    Abstract

    Michele Kennerly's ambitious book sends a gust of fresh air through the field of ancient rhetoric. But that figure doesn't really suit her metaphorics—such a central aspect of the project. To hone in on these (a better figure, as we'll see), we need to come down to earth—to the material substance of wax tablets and papyrus book rolls, and the bodies of text produced on them. Editorial Bodies is a study of the ways ancient Greek and Roman poets and orators engaged in working on and over texts in a process of “recursive composing” (3) with consequences exceeding any narrow considerations of grammatical niceties. As Kennerly explains at the outset through a careful etymological introduction, our English word “editing,” understood as a late-stage form of “textual tidying” (1), often done by someone other than the author, cannot capture the kinds of work with texts performed and extensively discussed by these ancient wordsmiths. Honing, smithing, polishing, filing—these are a few of the gritty figures for textual work Kennerly excavates, and their object of attention, the text, is very often presented as a body. And here we arrive at the idea of “corpus care” (15), Kennerly's richly polyvalent figure for the processes and vocabularies referring to work on a text, itself a material body, for the bodies of the writers, and for those who received their work: a complex and multidimensional concept.Kennerly tracks the analogy of the body with the written text through an impressive number of authors in the Greek and Roman traditions. She argues for a consistency of reference across many sources, demonstrating that writing about writing in terms of the body pervades these ancients' extensive and careful attention to the crafting of rhetorical texts. An adjunct to this claim is the observation that insufficient attention has been paid to the relation between writing and oratory in the ancient periods. Editorial tendencies and terminologies, writes Kennerly, become absorbed into habits of writing, which, for orators, could “come to be absorbed into habits of extemporaneous speaking” (3). But Kennerly admits that delivery—the body of the orator on display—is not her concern here (172–73). Actual bodies appear from time to time. Aristotle warns that the bodily evidence of labor on a text should be hidden (9). Cicero in his dialogue Brutus relates his early experience of strain on voice and body, but after working with Molo in Rhodes, “both his body and speech [are] better defined for the unrelenting demands of public speaking” (90–91). We learn that Horace had a habit of debating with himself through shut lips (112) and that Ovid's body wasted away in exile (138–51). But Kennerly is far more interested in what bodies mean in Greek and Roman rhetorical culture, and in the textual analogy. Those signifying systems coalesce in the domain of gender, performing the normative work of “policing appropriate style and delivery” to secure “masculinity's approved cultural boundaries” (98).After an introduction setting up her terminology and claims, Kennerly begins with Athenian rhetoric in the classical period (fifth and fourth centuries BCE), surveying a daunting array of figures: Herodotus, Agathon, Alcidamas, dramatists Cratinus and Aristophanes, Plato, Isocrates, Aristotle, Demosthenes, Aeschines, Aristotle, and Anaximenes. Accumulating evidence of the “somatic-graphic analogy” (23), Kennerly performs some quite targeted readings here. Plato scholars will look in vain for the philosophical investments of the Phaedrus and his layering of voices in the Menexenus. These are set aside in favor of a reading of “rhetorical management,” attributed to Socrates rather than Plato (38–39). But this book is cast clearly as a material, rather than intellectual, history, and the method becomes more successful when we move to comedians and their “play and polemic” about rhetorical training. The Alcidamas text, On Those Who Write, offers much pertinent commentary on editing, but it is with Isocrates that Kennerly finds the richest exponent so far of “corpus care.” In his late and highly self-reflective Panathenaicus, Isocrates offers a “harrowing composition narrative” including “a view of how extensive and collaborative an editorial process can be” (45). The “insult-dense” oratory of Demosthenes and Aeschines provides Kennerly with colorful evidence of commentary on modes of composition, and of moving from written to oral performance, invested by these archenemies with “considerable invective energy” (46).The next chapter, on the Hellenistic period, is a welcome addition, given that there is less attention to these centuries than to others in the existing scholarship in rhetoric. Kennerly offers a counterpoint to the familiar narrative of rhetoric's decline, making the case here that polis life continued to rely on democratic practices and the rhetorics that they demand even after the triumphs of Philip of Macedon and Alexander at the end of the fourth century. I appreciate the way she works at the seam between Greece and Rome in this chapter, pairing two Greek writers, Demetrius of Phalerum and Callimachus, with two early Roman ones, orator Cato and poet Lucilius, who lived during the same period (roughly). Because we have no surviving work by Demetrius, Kennerly interprets his style through Cicero's extensive reception of his work in Brutus, a survey of Roman orators, and Orator, on style. Trained in the Peripatetic school of Theophrastus, Demetrius led Athens for ten years under the thumb of the Macedonians and in this role made deliberative speeches (59–65). According to Cicero, his philosophical learning “softened” his speech (64) without feminizing it. Her treatment of Cato gives us a more nuanced view of a rhetor in process than the familiar shorthand version of a gruff and taciturn moralist. Close etymological work with the treatment of figurae—understood broadly as forms or styles—in the anonymous Rhetorica ad Herennium provides Kennerly with abundant material for body-based rhetorical advice. The picture of Hellenistic rhetoric emerging from this chapter supports the assertion that the period is more accretive than derivative (76) and offers historians of rhetoric ways of rethinking the Roman relation to Greek rhetoric as more collaborative and less strictly oppositional. Where Kennerly does address the notion of a Roman inferiority complex—an anxiety of influence where letters were concerned—she attaches it to the imperial project: “editorial polish [is seen] as a solution to the general failure of Roman writing to spread and stick” (7).In chapter 3, Kennerly takes up one of her favorite figures, Cicero, highlighting his participation in a mid-first-century BCE large-scale cultural contest over style in its broadest sense (79). The struggle had to do with Atticism versus Asianism—inherited from the Greeks—and in keeping with the theme of the book, Kennerly shows how the struggle is carried out through (gendered) corporeal language. She makes the case indisputably for Cicero's interest in the use of writing before and after the delivery of the speech. There is in his process, Kennerly shows, a mix of “memory and monument,” the latter being Cicero's term for the finished text. After his exile in the mid-fifties BCE, Cicero stepped back from the vigor and intensity of his public oratory and applied his brilliance to philosophical and stylistic works on eloquence itself. In line with the purposes of her project, Kennerly does not delve into Cicero's philosophical contributions but notes that, for this consummate stylist, philosophy provides “silva (raw material; literally a forest)” (104). Later, she notes that Cicero, in his philosophical treatise De Officiis, praised the collaborative editorial practices of poets as a model for virtuous action: one should submit plans “to the scrutiny of trusted friends so that all mistakes can be caught and corrected” (151). We are treated to a more thorough analysis of Brutus and Orator, along with the less completely realized De Optimo Genere Oratorum (On the Very Best Kind of Orator). Far from simple formulae or a rejection of the new Atticism, Cicero advises a more expansive and flexible sense of style, Kennerly observes, matching each of three genres or duties of an orator—to move, to convince, and to delight—with three styles: “the weighty moves, the thin proves, and the moderate delights” (95). As with the Greeks, for Cicero the stakes are high where stylistic expertise is concerned. When an orator fails, it is not only his art or himself that he fails: it is “a client, friend, or the Commonwealth” (100). Kennerly addresses this entanglement of text, culture, and community persuasively.The chapter on Horace is refreshing, given that we have few rhetorical treatments of this poet. Kennerly highlights his compromised position in relationship to the first emperor, Octavian/Augustus, and reviews the implications for his poetic stance. Some of the most charming language in this chapter comes from Horace's Ars Poetica, where he pays a good deal of attention to style. He proposes a “compositional ethics of the slow,” advising restraint, scraping and scrubbing with the metaphorical file (127). His care in editing, Kennerly notes, is compatible with his “philosophic bent”: writing correctly arises from wisdom (130). In chapter 5 on Ovid's writings in exile, we read of his many pleas for attention, for collaboration, for editing in its most comprehensive sense. Ovid, Kennerly writes, shows an “acute rhetorical sensitivity to a situation”: his sad legal status as exile and harsh location influence his talk about writing (141). The penultimate body chapter on Quintilian is a significant one, and in it Kennerly brings to light the diligence with which Quintilian treats care of the text. She writes that he “made the managerial magisterial” (161), encouraging time, labor, and care in mastering the rhetorical art. Another important aspect of this analysis is Kennerly's attention to the gendered critical language running throughout Quintilian. A good style is always a masculine style marked by “an attractive fertility.” Tacitus and Pliny receive unusual and welcome attention at the end as well. Pliny's letters offer an accessible and revealing view of the sociality involved in composing, editing, and performing written and spoken texts in first-century CE Rome. The final chapter brings to light Cicero's famous and beloved amanuensis, Tiro: one known provider of the often unrecognized and coerced labor that went into ancient eloquence produced by elites. Kennerly ends with a reminder of the “ancient belief in the cross-indexical quality of the way one writes and the way one lives” (205).This is a beautifully prepared book; it's original and useful. The chronological movement—tracing the consistency of corporeal language across several centuries—enables the reader to follow the complex interrelations among writers and orators across the two cultures over six centuries. The attention to the original languages across the volume is meticulous. Kennerly's bibliography is very current, spanning the fields of classics, rhetoric, and poetics. She is evenhanded in her work with sources. As with all of her publications, Kennerly is a master stylist, showing how she has “love-labored” (a term from Isocrates) over this work. Her wordplay often delights. An example comes in her discussion of Isocrates, whom she characterizes as “figure-loving”: “political discourse without polish is all bluster whereas polished discourse without political import is all luster” (39). For some readers, the relentless word play may become distracting, and at times the clever tips over into the merely flip. But overall the style leavens a project entered into a field that may feel dusty and distant to students and nonspecialists. Scholars in composition / writing studies will be especially interested in the focus on writing process. At many points, we can see possibilities for contemporary comparisons and applications.Significantly, Kennerly is not pursuing stylistic manners for their own sake. She attends to contestation over what sorts of words best sustain communal life. Where I find the text really gaining purchase are the places where Kennerly points out the stakes of editorial work, and often they concern the status of the state. For example, she points out that Horace's enthusiasm for the editorial file (lima) was not only a poetic stance but also a civic one (19). We are urged to understand that editing, in the specialized sense elaborated here, is about not only the quality of the work and the status of the author but also political health and personal ethics.I will end where Kennerly ends, with comments on the canon. She claims to have shifted the canon by placing traditional names in untraditional scenes (211), and I agree that this is a contribution of the book. She also helpfully quotes and endorses Robert Gaines's proposal for an expansive reconsideration of “canon” so as to include “‘all known texts, artifacts, and discourse venues’” in a wide range of genres in “‘the ancient European discourse community’” (Gaines 2005, 65, qtd. on 210). This is an appealing invitation, one that led me to imagine how Kennerly's interest in the materials of writing and discourses of textual body care might be applied to an even wider swath of rhetorical activity in antiquity. For papyrus book rolls and wax tablets, as Kennerly knows well, were not invented in fifth-century Athens. She specifies at the outset that she will leave aside earliest examples—those with “a small chain of reception”—and concentrate on works “that have been heard and read by many” (1). This a reasonable criterion of selection. I did wish, though, that Sappho (and with her all the archaic lyric poets?) had not been dismissed so summarily (23), given the importance of the (woman's) body in her work and a substantial literature of reception. But a book can be about only so many things, and this book is about quite a few.Looking further afield, both temporally and geographically, we find many writers and speakers grappling with the materials of textual production—clay tablets in Sumeria, bone and tortoise shell in China, string knots in the Americas. And, in fact, some texts from those preclassical sites have been saved from the papyrus garbage heap. Just to take one example from the very rich repertoire of writing (on papyrus) in ancient Egypt, consider the anonymous tale “The Eloquent Peasant,” composed around 1850 BCE (Lichtheim 1973). This didactic tale features embedded speeches in the forensic mode that a peasant was required to deliver to a king/judge and then convert to writing (with the aid of a scribe) in order to get justice for a wrong. Embodied negotiations by multiple actors in the production of written and spoken texts, the quality of bodies—fine textual and debased working bodies: these are elements Kennerly has drawn on in her study of “corpus care.” The point of applying her method to such a text would be not only to expand the canon or corpus of rhetoric but also to grant the possibility of meta-consciousness about textual production not only to well-known elites of Greece and Rome but also to figures from distant times and places for whom we have only incomplete records. I'm grateful to Kennerly for her fine study and for the potential it opens up for further work in this vein.

    doi:10.5325/philrhet.54.3.0313

June 2020

  1. Editor's Note: In the midst of …?
    Abstract

    As you well know, the milieu is a notion that only appears in biology with Lamarck. However, it is a notion that already existed in physics…. What is the milieu? It is what is needed to account for action at a distance of one body on another. It is therefore the medium of an action and element in which it circulates.—Michel Foucault, Security, Territory, Population, 11 January 1978It's really hard to feel like you're saving the world when you are watching Netflix from your couch. But if we do this right nothing happens. Yeah. A successful shelter in place means you're going to feel like it was all for nothing. And you'd be right, because nothing means nothing happened to your family.—Emily Landon, MD, University of Chicago, 20 March 2020The choice of the new word indicates that everybody knows that something new and decisive has happened, whereas its ensuing use, the identification of the new and specific phenomena with something familiar and rather general, indicated unwillingness to admit that anything out of the ordinary has happened at all.—Hannah Arendt, “Understanding and Politics” In the midst of … what?In the midst of that which does not (yet) have a singular let alone accepted name (coronavirus, SARS-CoV-2, COVID-19, pathology, pandemic, crisis, lockdown, depression, emergency), and so in the midst of something that recalls a poignant 1918 letter from Madrid, published in JAMA, “telling our friends how we had the … the…. What should we call what we had been having?” What to call, how to refer, what to grasp—all open questions, in a milieu in which so very much is happening inside and outside what is and is not happening.In the midst of what is wholly and no longer new, whether in the change of name from 2019 novel coronavirus to COVID-19, long weeks of sheltering in place, anxious and ambiguous lockdown, or harrowing work on the floor of the ward, warehouse, and grocery. And yet what is not new is hardly familiar. There is not yet a shared vocabulary, let alone stable topoi or a reliable grammar. What's between us are pieces of discourse and discourses in pieces. What circulates are fragments, along with so many clichés peddled by PR firms (how many times can one hear, “In these [insert adjective here] times …”?), even as the truth of the cliché is a felt need to “reach for ways of thinking and speaking that are easily recognizable” (Düttmann 2020), not least in the name of thin solidarities that sound Orwellian notes (e.g., #AloneTogether) and fail to consider what the moment defies. There is no adequate account, meaningful response, or right word, all the more so as what must be said cannot be said in one breath, in that very expression that has become so uncertain, so explicit.In the midst of the contingent, as the commons are empty and fraught, as there are basic questions, perhaps the most basic questions, as to how to discern and decide, how to assess, blame, and respond, how to understand and judge, the line between necessity and possibility appears, blurs, reappears, blurs again. But contingency does not reign, at least for long. Finitude is being allocated—decisively and not infrequently by default. Consider the influential guidelines published by the Italian Society of Anesthesia, Analgesia, Resuscitation and Intensive Care on 16 March: “As an extension of the principle of proportionality of care, allocation in a context of serious shortage of healthcare resources, we must aim at guaranteeing intensive treatments to patients with greater chances of therapeutic success. Therefore it is a matter of favoring the ‘greatest life expectancy.’ … This means, not necessarily having to follow a criterion for access to intensive care like ‘first come, first serve’” (Vergano et al. 2020, 3). Of course, as a matter of course, this is but one of the rations, so many of which are covered by the façade of “the virus does not discriminate,” a podium-spoken truism that cannot hide the fact that the dice were already loaded. In the midst of disproportionate death, undue sacrifice, and the lived reality (e.g., three-mile-long food lines) of alphabet soup economic recovery (will the other curve be a U, V, W, or L?), who is to say who draws the lines, makes the cuts, and parcels relief (as one searches through Rawls looking for a meaningful word about words)? And as these actions take shape in words, when and how are they said? Under what conditions can they (not) be heard?In the midst of an exceptional onslaught, an emergency that leads some to speak of battle and others to speak of care, all in the swirl of political leaders demonstrating better and worse understandings of executive power (compare, for instance, Mr. Trump's bleach-drinking “sarcasm” with President Ramaphosa's thoughtful though certainly not uncontroversial concern), while packs of journalists pretend to be epidemiologists from their Zoom-readied “studies,” and pundits proclaim certainty in the name of folding every question back into their account of the culture war. If the “normality” of emergency has become perhaps too familiar, not least in the pages of “theory,” it may now admit to new scrutiny, as big tech enters into surveillance agreements with government, as lockdown is granted presumption, and as nations close borders (African Union 2020), all in the face of an invisible dispersion, a movement of contagion from cases to clusters to communities to states, a movement whose existence is denied (implausibly) at cost.This special issue of Philosophy & Rhetoric took shape in the midst of what may well prove to be some of the COVID-19 pandemic's earlier and yet perhaps decisive days. Each of the issue's remarkable contributions grapples with this uneven, frantic, and wholly uncertain turn. Each essay poses fundamental questions and takes up multiple and often competing concerns. These are not then works that strive for the last word. In some distinction to the “plague tracts” of old, these essays compose and constitute a proper beginning, a set of provisional and experimental disclosures that forgo certain conclusions in favor of imaginative and critical insight. Indeed, the pages that follow are both chronicle and guiding light, an inquiry into key rhetorical-philosophical questions provoked by COVID-19 and close reflection on theoretical, conceptual, and practical problems that must be figured into—and which indeed work to figure—responses to the pandemic and its aftermath. Unfolding within a number of idioms and a variety of gestures, this work holds a number of crucial debates, not least whether the pandemic amounts to a common experience and how it troubles the commonplace and the exception(al), perhaps in ways that upset the very taking place of language. One can hear sadness across these pages, as well as anger. And one can hear a certain quietude, a notable reserve about the meaning of the pandemic for the future of higher education—this question is close by and pressing, in a way that may deserve separate and dedicated attention, perhaps sooner rather than later.To be sure, this issue of the journal was not planned, or at least it was not planned in any traditional way. From within and looking a bit beyond P&R's specific interdisciplinary concern, it began with the wager that this is not a moment for humanities-based inquiry to take its (given) time or demand (social, or social-scientific) distance. Such inquiry must appear and work in the midst, perhaps not as so much (often functionalist) “activism,” but as a dedicated and tireless concern for grasping and grappling with what is now (not) happening, its conditions, meanings, and values. Part of this task may be that we need to hear one of Hippocrates's aphorisms anew: “Life is short, the Art long, opportunity fleeting, experience treacherous, judgment difficult.” If so, this will be shared work, a portion of which begins here. And indeed, this issue of the journal is the product of a remarkable collaboration, a collective effort to write in the midst of distraction, difficulty, and pain and a commitment to break the schedule in the name of publishing at speed (we hope that you will excuse whatever typos slipped through in the push). I am sincerely grateful to all of the contributing authors, and to the staff at Penn State University Press, especially Diana Pesek, Jessica Karp, and Joseph Dahm. It is an honor to work with each of you.

    doi:10.5325/philrhet.53.3.00vi

November 2019

  1. Building a Social Democracy: The Promise of Rhetorical Pragmatism
    Abstract

    The socially tumultuous Chicago of the 1890s—epicenter of the Pullman Strike of 1894, home to immigrants, site of a new kind of urban poverty—also saw the birth of two monumental projects in American pragmatism: John Dewey's pioneering work in education at the University of Chicago in 1896 and Jane Addams's founding of Hull House in 1889. Dewey and Addams, who won the Nobel Peace Prize for her advocacy on behalf of immigrants and the poor, were close collaborators as they developed the theory and practice of pragmatism. Addams is not the overt focus of Robert Danisch's book Building a Social Democracy: The Promise of Rhetorical Pragmatism, but Hull House, its founder, and that social project are recurring touchstones throughout, serving as exemplars of the themes his title suggests. Danisch asserts that American pragmatism's key commitment is to social democracy, arguing as Dewey and other pragmatists have that democracy is “not just a system of government” but “a way of life.” Civic-oriented projects such as Dewey's experimental school in Chicago and Addams's settlement house “made that argument real.” Indeed, one might say that making the American pragmatist philosophy “real”—to concretize it in our communities and daily lives, in our social interactions, speeches, and deliberations—is Danisch's purpose here. To not do so is to leave idle and unused “America's greatest intellectual contribution to the world.”To renew democracy and fulfill its greater promise—as Danisch claims in this book and Dewey in The Public and Its Problems—we must revitalize how we communicate. Because both the nature of existence and the social fabric of America are marked by contingency, uncertainty, and pluralism, it is through rhetorical communication that we find the “principal means of coping.” While Dewey valorizes communication explicitly throughout his work, he does not specifically discuss “rhetoric.” However, Danisch is right to say that often when Dewey is writing about communication, he actually means rhetoric. For Danisch, communication is a “broad, constitutive process of making meaning” whereas rhetoric is a “narrower, more focused kind of ‘communication’ practice related to the long civic tradition of rhetorical studies.” In the Greek tradition, rhetoric was “the artful use of language … capable of generating some degree of order out of uncertainty and ambiguity,” a practice and purpose Dewey certainly embraced, if not the word itself. Thus, in his project to recover and make use of rhetorical resources from the American pragmatist tradition, Danisch makes a distinction between philosophical pragmatism and rhetorical pragmatism. His core argument is that pragmatists such as Dewey developed the philosophical strand of pragmatism, which formed strong underpinnings for a rhetorical strand of pragmatism, but that the neopragmatists failed to complete the rhetorical turn, leaving it to others to realize the socially constructive potential of rhetorical pragmatism.The book's argument is organized in three parts. In the first part, Danisch follows his account of traditional pragmatism's implicit valuing of social democracy and rhetoric with a sustained criticism of mainstream neopragmatism's alleged neglect of both. In the second part, he explores the origins of a rhetorical turn in pragmatism within the works of relatively unknown figures outside of mainstream philosophy—“the lost voices of pragmatism”—during the mid-twentieth century. In the third part, he proposes to demonstrate how rhetorical pragmatism can be put into practice.Although traditional American pragmatism clearly valued communication as the fundamental process of democracy and community life, Dewey and others neglected to give clear guidance on how to enact a pragmatist rhetoric. In the work of neopragmatists Richard Rorty, Stanley Fish, and Cornel West, the author sees a missed opportunity to make a much-needed turn toward rhetoric as the practical means to renew American social democracy. In Danisch's analysis, we see that Rorty, while full of praise for pragmatism, fails to fully move from philosophical issues to practical, rhetorical solutions. Rorty's linguistic turn makes for an “inconsequential” kind of pragmatism, one ironically still mired in traditional philosophical problems, which have no real impact on social democracy. One might object, thinking of Rorty's commitment to “edifying conversation” for instance, but as Danisch attempts to show, Rorty's offering is “thin” at best compared to Dewey's. Turning to Fish's contribution to neopragmatism, Danisch cites the eminent literary analyst's commitment to anti-foundationalism, which traditional pragmatists share. But his brand of anti-foundationalism makes Fish wary of social projects, which, as Danisch contends, shows Fish's “flawed” understanding of both pragmatism and its rhetorical resources. In the cases of Rorty and Fish, both approach rhetoric in unhelpful ways, but as problematic for Danisch is their disregard for, practically speaking, the search for ways to build social democracy. West, on the other hand, is more clearly committed to social democracy. And yet, according to Danisch, “West reads communication … out of the pragmatist tradition.” Danisch also sees West's focus on Socrates as the “model and hero” of philosophy as emblematic of the problem. Socrates's penchant for speculative philosophy, his misgivings toward democracy, and his hostility toward rhetoric work against the social democratic project. The neopragmatists are caught in the postmodern turn, deconstruction, and the “university's abstract pursuit of knowledge,” such that they fail to “answer the how question.” And much like the other neopragmatists, West is caught within traditional philosophical problems, blind to the need for real, practical, rhetorical solutions to actual, current social problems—emphasis on rhetorical. Readers' reception of Danisch's argument will rest much on how well they take to heart his critique of academic philosophy as well as his valuation of rhetoric and its fundamental necessity to meliorating social problems.At this point, Danisch turns to what he calls “outliers” in the history of pragmatism to find a deliberate, effective turn from merely philosophical pragmatism to the “promises” of rhetorical pragmatism. Readers already familiar with the intellectual history of American pragmatism might find Danisch's recovery of these “lost voices” of pragmatism enlightening, and perhaps of most interest. The first figure, Richard McKeon, was a student of Dewey and a teacher of Rorty. McKeon's focus on rhetoric and practical solutions to problems—he was instrumental in the development of UNESCO as well as being an academic—caused him to fall outside the mainstream of philosophy. Yet his development of a new rhetoric as “a universal and architectonic art”—uniting philosophers and rhetoricians in one enterprise, promoting interdisciplinary communication and “the art of doing”—makes a key, if underappreciated, contribution to the “pivot” from philosophical pragmatism to rhetorical pragmatism Danisch wants to make. Another academic to make this pivot was Hugh Dalziel Duncan, a sociologist at the University of Chicago. Duncan was a close associate of Kenneth Burke, whom Danisch also treats as a pivotal figure—though his contribution is sketched lightly here. “Both are a useful resource for the development of contemporary pragmatism,” Danisch argues, “because they provide the means by which we can explain how communication works within democratic societies, what effect communicative practices produce, and why communication is necessary in the maintenance of social order.” Again, communication here in the pragmatist sense means rhetoric—communicative practices that work toward changing society and constructing social democracy.The resources for rhetorical pragmatism, dormant in the tradition, unrealized in neopragmatism, elaborated by little-known pragmatist thinkers during the middle of the twentieth century, come to fruition in the final section of the book, “The Promise of Rhetorical Pragmatism.” Here, Danisch touches on Hull House once again, because for him it constitutes what he calls a “rhetorical structure.” It is actual concrete institutions like Hull House—a place where people commune, deliberate, and commit to action—that provide the structure necessary for rhetoric to fulfill its purpose. They enable what Danisch calls “deliberative ecologies,” a concept that honors how communication is not mere transmission but a complex web of interconnected persons, environments, social structures, and symbols. Danisch goes on to analyze the Occupy Wall Street movement to examine what he calls “rhetorical citizenship.” By this he means “a citizen is not just someone in possession of legal status within a state. A citizen is also a person engaged in rhetorical practices that help shape the process of decision-making.” Drawing on C. S. Peirce, he uses the OWS movement to show how a Peircean commitment to inquiry is fundamental to a rhetorical kind of citizenship. Another fundamental is artistry, which is a key aspect of Dewey's work. To illustrate artistry, Danisch draws on another relatively unknown figure, Donald Schön, a philosopher, sometime academic, and student of Dewey. Speaking of the art of conversation and improvisation, Schön wrote that a rhetorically minded citizen ought to be comfortable with uncertainty and be willing to experiment in the face of the unknown. Finally, Danisch ties the foregoing together with a final concept necessary for the fulfillment of a rhetorical pragmatism: “rhetorical leadership.” Such a leader demonstrates, supports, and teaches “an array of communication practices able to aid in the coordination, collaboration and cooperation of plural, diverse groups of citizens.” As examples of rhetorical leadership aside from Addams, Danisch offers William James as a circuit lecturer, Saul Alinsky's community organizing, and Barack Obama's first presidential campaign.In addition to foregrounding these rhetorical leaders and recovering the “lost voices” of pragmatism, the main value of Building a Social Democracy is its exhortation for scholars of communication, rhetoric, and democracy to study and fulfill American pragmatism's rich offering for renewing our democratic way of life. In response to questions raised by pragmatic rhetorical leaders such as Addams, it will not suffice to “spin out analytical explanations.” We must, as Dewey put it, commit to developing and enacting “the art of full and moving communication.”

    doi:10.5325/philrhet.52.4.0419
  2. Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11
    Abstract

    Celeste Michelle Condit's Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11 is a complex and challenging contribution to the understudied area of public emotion that charts the course for an arduous but rewarding journey toward a greater synthesis between the study of human biological and material existence and the study of our symbolic world. Condit maintains that “shared public anger co-orients peoples and tends to direct their actions and resources along particular paths … shaped by numerous forces—including cultural traditions, ideologies, histories, and sedimented patterns of resource distributions—they are also substantively shaped by the distinctive set of characteristics that are constitutive of ‘being angry together’ as a pervasive social phenomenon” and that the “sharing of that anger” is a communicative process requiring that one “attend closely to the dynamics of the public discourses that constitute and circulate such shared emotion” (1–2). Condit develops a “script” for public anger: “(1) they (an absolutely antagonistic agent, identified as a long-standing enemy), (2) acted to cause serious harm (serious in terms of the normative claim being made), (3) to us (the model protagonist), (4) in violation of crucial social norms (or morals), (5) so we must attack!” (5–6). Her analysis of the discourses of bin Laden, Bush, and Sontag reveals that “the most resonant versions of this script … promote essentialism, binarism, rote thinking, excessive optimism, stereotyping, and attack orientations” (6).While it is often the case that one of the important tests of rhetorical theory is its ability to elucidate texts, what is perhaps most compelling about Condit's book is not its critical engagement with the texts, but rather its ambitious epistemological framework. Indeed what makes the book compelling (and occasionally results in somewhat infelicitous moments) is its unabashed ambition to adopt an epistemological framework that incorporates dispositions and findings from all three of the major research methodologies—natural science, social science, and humanities.Such a pan-methodological approach is necessary insofar as Condit's goal is not modest, as it is to “build a theory of emotion that integrates symbolic and physiological elements on firm academic ground” (150), requiring “reworking the onto-epistemological foundations from which most … operate” (15). Along these lines Condit relies upon an “onto-epistemological stance” (developed with Bruce Railback) termed “‘transilience’ (rather than E. O. Wilson's ‘consilience’) for recognizing the leaps that both signify gaps and simultaneously connect the movement across those gaps, among physical, biological, and symbolic modes of being” (17). Transilience takes seriously the biological and symbolic dimensions of human experience and hence requires that scholars show a willingness to move across the gaps separating academic disciplines and research methodologies.Condit's understanding of the “symbolic” elements is informed by her humanistic training in rhetorical studies, while her attempt to grasp “physiological” elements is informed by her more recent explorations and work in the natural sciences. Insofar as “biological beings seem to have a tendency to develop communication capacities” (26), she aims at a theory of emotions that is materially grounded in both biology and symbol systems. This biosymbolic approach aims to reconcile biological sciences and the humanities, but Condit is also interested in what has always been a central concern of social scientists in communication: the empirical effects of communicative messages: “The ultimate goal is to understand how the biological and the symbolic can produce a kind of human affect-range called public emotion that is susceptible to theoretically guided empirical observation and influence, albeit under different parameters of investigation than the model developed by classical physics” (20). Alongside the book's transilient fusion of humanistic and natural science into a biosymbolic perspective, it also employs social scientific methodologies in the form of frequent reviews of empirical research in order to assess the effects of the angry rhetorics of Bush, bin Laden, and Sontag. In the end her “view of humans as biosymbolic beings … has been undergirded by describing a transilient onto-epistemology that posits what we call the physical, the biological, and the symbolic as different but linked modes of being that result from the relatively distinctive forms in which matter has come to be arranged” (41).While Condit is centrally concerned with “public anger,” that is, how emotion circulates among collectivities in communities, the foundation of her approach is the millennia of philosophical reflections regarding the character of emotions as experienced by individuals: “Stretching back to Aristotle, many theorists have identified four components of emotion … (1) appraisal cues, (2) neurophysiology (sometimes divided into neural versus other physiological elements such as hormones or muscular activations to make a total of five), (3) subjective experience, and (4) action tendencies. Appraisal cues and action tendencies are most readily identifiable in collective emotion, and they should form the central pillars of analyses of the pathos of public rhetorics, but the other two components are involved … as well” (49). Beginning from this well-established philosophical typology, Condit overlays a wide range of insights drawn from the biological study of emotions, enabling resolution of many of the tensions between biological and neurological approaches to emotions that see them as universal species traits, and cultural and symbolic approaches that view emotions as emerging from particular cultural milieus.But since “collective emotion is not simply the aggregation of the emotion of individuals” (70), putting the “public” in public anger requires that the author explore territory that is much less well studied and understood. Public anger is complex, and “occurs when many people share the multidimensional complex featuring the action tendencies of cognitive narrowing, optimistic bias, an antagonistic approach, and four appraisals: (1) negative events have occurred that (2) result from the blameworthy actions of others, and (3) one has a reasonably high likelihood of controlling the others behavior, and (4) a relatively high certainty about events and their causes” (72). Public anger involves not only collective perceptions and understandings, but collective action. Based on the study of the angry rhetorics of Bush, bin Laden, and Sontag, Condit concludes that “to be angry together is to be predisposed to collective activity, specifically to attack, which may include intense, even violent, action. Circulation of these three sets of angry rhetorics activated their publics toward attack, but not in precisely the same ways” (216). While this particular set of cases seems to line up with “most humanistic engagements of social emotions” that “have described them as undesirable” (224), Condit also observes that public anger can have positive functions: “Studies by historians have pointed to a similar or overlapping range of functions for anger in larger human collectivities … the historians' accounts noted the way in which scripts for anger have served to regulate the contributions and accumulations of members of leadership hierarchies, both charging them to risk life and resources to protect their peoples and lands from other nobles and also limiting their own depredations upon their people” (73).The author is focused on biology and neurology, but communication and rhetoric remain at the center of shared public emotions: “With regard to specific elements of this method of analysis of public emotion, the focal evidence is the specific symbols circulated (in this case, almost exclusively words, though pictures, vocal sounds, and other nonverbal elements could be included)” (94). Indeed, it is through symbol systems that emotions are shared and made public: “It is empirically the case that symbol systems provide the imaginative and cooperative resources to create novel kinds of objects and life patterns, even as those objects and life patterns become instantiated in individual bodies by both the experience of those life patterns and by the symbols that are physiologically and fantastically part and parcel of those experiences” (32). Accordingly, the channels of discourse function as a sort of circulatory system within which public emotions move: “Public discourse that circulates emotion in order to co-orient individuals toward collective action tends to remake those individuals as members of that collectivity in ways that are shaped and constrained by the circulatory systems through which the individual bodies commune” (70). Not only are symbols of primary focus for analysis, her framework assumes that “the sharing of public emotions constitutes a key nexus of collective action,” and she uses “the example of anger to illustrate how particular qualities of an emotion shape public discourses surrounding a global event, additional to the ideological preferences or positionality of a public leader and his or her supporters” (209).In the end Condit calls for the programmatic study of other public emotions: “The treatment of anger in this analysis should also provide a model for further academic analyses of emotion and political relations. One can easily imagine analyses of the role of hope, compassion or sorrow employing the method here pursued. The detailed assessment of the proclivities of such emotions at the discursive and biological levels would produce a template to describe the tendencies encouraged by specific complexes. An examination of diverse and key public rhetorics that shared the specific emotion would then allow an understanding of the range and possibilities of the operation of that emotion in particular contexts and for particular purposes” (236). Condit reiterates “that good theory requires familiarity with both rapidly expanding understandings of human biological proclivities and the foundational structures of language” (236).What is particularly new and challenging in this book is that Condit is aiming to genuinely bring together the sciences and the humanities. For decades humanities scholars in several disciplines have earnestly sought to bridge the gap between sciences and humanities, but usually on their own humanistic grounds. Philosophers of science have long bridged the gap by examining the philosophical assumptions animating science and the scientific method, usually within philosophical frames centered on epistemology. So too historians of science have brought science and history together by making science an object of historical study. Finally, scholarship on the Rhetoric of Inquiry, in which humanities scholars explore the central role of rhetoric and communication in the discovery and development of scientific knowledge, undoubtedly effects a sort of union of science and rhetoric, but does so solidly under the sign of rhetoric.What makes Condit's work unique is that it is not merely appropriating science as an object of study under the sign of the humanities. Condit's scholarship, informed by her graduate level experiences in genetics courses and lab work, aspires to something that could be described as a genuinely synthetic view of the biological sciences, humanities, and social sciences. This work aims at a perspective that is pan- or meta-methodological. Critics might express concern that it is extremely difficult or perhaps impossible for a scholar to move beyond and transcend a methodological and disciplinary paradigm that has been instilled through decades of study, credentialing, and training within a particular kind of academic community. Indeed Condit recognizes these very barriers, and in other works on transilience has advocated the need for greater collaboration among scholars from different disciplines despite the institutional disciplinary and methodological barriers that divide them.It can be hoped that this book itself can be a place that scholars from many disciplines not only can find theories and concepts that can contribute to their own work, but also can begin to imagine themselves as potential participants in larger and profoundly more enlightening networks of knowledge discovery and creation. But such potential adventurers are to be warned that this journey is not without its infelicitous moments. This reviewer's experiences and stocks of disciplinary knowledge (informed by an undergraduate degree in biology and a PhD in communication and rhetorical studies) were an effective preparation for a positive and engaged response to the overall bio-symbolic approach. However, having only recently completely overcome my epistemological insecurity that a humanist scholar's particular interpretation of a text or message's meaning is meaningless unless empirically verified by a scientific experiment, my inward embattled humanist rhetorical scholar cringed at Condit's repeated concern to back up what would seem to be perfectly reasonable interpretive claims with empirical verification (see for instance 100, 135, 174–78). Such moments of discomfort, born of disciplinary and methodological biases, may be inevitable to most readers at different points in this book. These moments of discomfort or skepticism, one should recognize, are inevitable when one is reading a book that quite deliberately takes the readers out of their academically proscribed comfort zones. Moments of discomfort, however, are a small price to pay for a project of epistemological and disciplinary integration. Such an integration is undoubtedly necessary for the study of emotion—a phenomenon that has long been recognized to have neurological and cultural components. In terms of the much more recent explorations of “shared” and “public” emotion, the complexity of interactions between the emotions of particular organisms, the discourses by which they circulate, and the various political, cultural, and economic contexts within which these discourses circulate will undoubtedly require the insights of many disciplines and all the major research methodologies.One area that remains underdeveloped in Angry Public Rhetorics is a more systematic model of the “public” in public emotion. Thinking about the emotions as a phenomenon of public collectivities as opposed to just individuals requires more effective ways to theorize about how emotions are shared in publics and other communities. One natural way to think about this transition is to imagine communities as being like individual organisms. For instance, it is well established that one of the biological and evolutionary functions of fear is to allow individual organisms to better detect and respond to danger. So too it has been suggested that fear can serve a similar function for societies and polities—alerting us to threats that should engage our collective attention and deliberative political efforts. Condit seems to take this view, at least in the organic metaphors frequently used to describe publics and communities, speaking as she does of “the circulatory systems through which the individual bodies commune” (70). Such organismic imagery is promising in many respects, for it suggests that the assemblages of human beings comprising polities, communities, and societies are akin to the complexes of cells, organs, and symbiots that work together within the body of an organism. If we take the organic metaphor seriously, discourse, communication, and rhetoric will remain central concepts that help us to understand how the “body” of a community is constituted and maintained in the face of the forces of entropy that threaten both bodies and human communities. However, such organic imagery might also distract from alternative conceptions of society, community, and polity that more completely capture the complexity and uniqueness of human communal life.Notwithstanding epistemological complexities or occasionally ambiguous organismic imagery, Condit's “biosymbolic” approach is undoubtedly a valuable contribution to rhetorical studies and the humanities generally because it is another reminder of the continued relevance of biological materiality. Humanistic scholars that treat categories like “the body” and “embodiment” as completely open signifiers that can be construed in any way by the power of culture and convention will be disappointed to bump up against a central material fact of human existence—we have bodies (real bodies, not just cultural representations thereof). Scholars that are already sensitive to the importance of materialist philosophies like Marxism will undoubtedly welcome another reminder that our cultural world is connected in fundamental ways to our material existence within human bodies and societies. In the end the study of language, rhetoric, and culture will be enriched, not eclipsed, by works like Condit's that take the realities of our biological existence seriously.

    doi:10.5325/philrhet.52.4.0424
  3. Homeless Advocacy and the Rhetorical Construction of the Civic Home
    Abstract

    The Great Recession of 2008 underscored the precarity of housing for many people living in the United States, as well as the unequal conditions that structure housing policy and practices. Victimized by predatory lending practices, many families lost their homes as a speculative housing bubble burst. Facing tremendous uncertainty, these families joined tens of thousands of others across the country who struggle with housing for a variety of reasons—leaving an abusive partner, struggling with medical and other unforeseen expenses, coping with addiction and/or mental illness, and more. Indeed, as Melanie Loehwing explains in her important new book, “housed” and “unhoused” represent not fixed categories or stable life trajectories but moments and dynamics that reveal the struggles of negotiating an unequal, exclusive, and often uncaring society that views the deprivation of some as justifying the privilege of many and, moreover, as a harsh reminder to compete in the marketplace lest the term “unhoused” characterize one's own social and material standing.Homeless Advocacy and the Rhetorical Construction of the Civic Home is a book about public policy and democratic theory. Offering this overview, I do not wish to suggest that Loehwing has written a book about two different topics. To the contrary, Loehwing argues compellingly that public policy (particularly policies geared toward eliminating homelessness) and democratic theory are two parts of a mutually informative relationship. Housed citizens tolerate homelessness because the sight of someone ostensibly living on the street comports with their idea of the polity, in which individuals' social standing and resources reflect their ability and effort to provide for themselves. Working together through the state, citizens do not demand more ambitious efforts to redress homelessness because of these ascriptions of deservingness and undeservingness to others. Reciprocally, popularly held perspectives of democracy justify inequality and deprivation by imagining ideals of the competent citizen whose lead should be followed by all. While homelessness illuminates material disadvantage and suffering, it also outlines the limits of a collective imagining of how people should act as citizens. Far from separating the public sphere from the private sphere, homelessness expresses their interrelationship for housed and unhoused citizens alike. On this basis, Loehwing critiques narrow, instrumental approaches that view homelessness strictly as a lack of housing. Instead, Loehwing argues that we should “understand announcements of an end to homelessness as a rhetorical act, one that contributes to the constitution of the civic body by strategically defining homelessness as a marker of flawed disposition that disqualifies individuals from inclusion in the political community” (4). To end homelessness, citizens and officials must do more than provide housing to people who lack it at a particular moment. Rather, redressing homelessness requires reimagining democracy and building a more inclusive civic home.Employing a democratic lens, Loehwing contrasts conventional and unconventional modes of advocacy to address homelessness. Conducted by organizations like the National Coalition for Homelessness and the National Alliance to End Homelessness, conventional advocacy engages in important policy-related efforts directed toward institutional actors to increase the saliency of and generate resources for programs to eliminate homelessness. While these and other organizations dedicate considerable energy to a comparatively undervalued issue, Loehwing explains that their advocacy seeks attention and influence at the cost of reinforcing some potentially disabling conventions about people experiencing homelessness. First, these organizations draw on a trope of visibility that assumes that housed citizens and policy makers are insufficiently informed about people experiencing homelessness and that bringing homelessness into clearer view will engender positive change. Second, mainstream organizations engaged in conventional advocacy often present themselves as tending to the broken bodies of people experiencing homelessness. By foregrounding physiological and psychological suffering, conventional advocacy reinforces the image of homelessness as a brutish existence that degrades the human body. Third, conventional advocacy aligns homelessness with a present-centered outlook that seeks the satisfaction of immediate needs at the expense of past memories and future plans. According to this convention, those experiencing homelessness can afford to think only in the moment, without any consideration of what they experienced previously or may experience in the future.Reflecting the connection between policy and visions of democracy, these three conventions not only characterize the people experiencing homelessness that mainstream organizations wish to help but also disqualify the homeless as citizens. Conventional advocacy may induce pity (or fear) of people without permanent shelter, but this advocacy does not treat people experiencing homelessness as potentially engaging housed publics on equal ground. Instead, relations of marginalization and subordination prevail. Together, the three conventions that Loehwing highlights—visuality, corporeality, and temporality—“illuminate the implicit models of ideal democratic citizenship that underwrite the exclusion of the homeless from contemporary society” (64). People experiencing homelessness, then, are not only people without homes; they are noncitizens, perhaps anti-citizens, and remain so until they obtain housing and simultaneously refashion themselves. Moreover, the persistence of homelessness, even if individuals, families, and groups may move among homeless and housed, reinforces the ideal notions of democratic citizenship.In chapters 2 through 4 of Homeless Advocacy and the Rhetorical Construction of the Civic Home, Loehwing explores in each chapter a detailed case of unconventional advocacy that challenges the conventions of visibility, corporeality, and temporality. Chapter 2 considers the practices of meal-sharing initiatives, particularly the work of the Food Not Bombs group of Orlando, Florida, to share meals with people experiencing homelessness in their city. In chapter 3, Loehwing considers efforts of activists across a transnational network to organize a Homeless World Cup—an international soccer tournament composed of players experiencing homelessness in their “home” nations. Turning to the convention of time, chapter 4 explores the practice in cities across the United States of Homeless Persons' Memorial Days, in which participants remember homeless people in their communities who died in the past year.As Loehwing argues, meal sharing reconfigures the visibility politics of homelessness and citizenship. In their imagining of the ideal, theories of citizenship retain a skepticism toward the visual as potentially weakening critical judgment in the presence of spectacle. A citizen must exhibit reason, while spectacle threatens to overwhelm reason. Conventional advocacy abides by this visibility politics insofar as it maintains the spectacle of homelessness as distinct from a housed public that may be affected by visibility. Sharing meals in Orlando's city center, the Food Not Bombs group works with people on equal terms, creating a community of homeless and housed members. As Loehwing observes, “FNB creates the sights of community anew, countering invisibility with constitutive visions of what the community could look like if different values and norms of civic relationships were enacted through the form of radically inclusive shared meals” (88–89).If ideal citizens should act rationally, they also must control their bodies. Stereotypical images of people experiencing homelessness, such as images of people performing actions that housed publics perform in private, serve as sharp reminders of the connections between policy and democratic theory—anyone who engages in “debasing” actions before others cannot be trusted as a citizen. Reversing conventional hierarchies of bodily control, the Homeless World Cup provides a venue for homeless people from across the globe to demonstrate acute physical prowess. Started by British homeless advocate Mel Young, the Homeless World Cup began as a way to bring together people experiencing homelessness from different nations. As a well-attended event, the Homeless World Cup reconfigures the bodies of participants and spectators. In addition to illuminating the unique abilities of the players, Loehwing explains, the tournament “positions a housed public as an interested and supportive spectator … [and] the HWC re-presents the individuals experiencing homelessness as representatives of the nation, rather than those rejected from the civic body” (112).From antiquity forward, ideal citizens have needed to negotiate different temporal horizons. Indeed, Aristotle's three species of rhetoric (judicial, epideictic, deliberative) each asked audiences to make a distinct time-oriented (past, present, future) judgment. Living in the now does not permit judgments of past events or future planning, which democracy asks of every citizen. As the name suggests, Homeless Persons' Memorial Days explicitly challenge the association of present centeredness and homelessness. Loehwing explains that “these events reconstruct lost lives, enact moments of identification between homeless and housed, and deliberate about the shared future of a community constituted around mourning the loss of homeless neighbors” (130). Like the other instances of unconventional advocacy that Loehwing analyzes, Homeless Persons' Memorial Days bring together, rather than separate, homeless and housed publics. These events regard people experiencing homelessness not as anonymous elements of a dystopic contemporary scene but as people with names, lives, histories, aspirations. They too made contributions to the communities in which members of housed and homeless publics lived; their lives held value.Loehwing is clear to explain that the differences between conventional and unconventional advocacy do not compel readers to choose between these modes. Indeed, Loehwing holds that the two modes “go a long way toward reconciling each other's limitations and drawbacks” (162). Focused more on institutions, conventional advocacy may garner more “recognition, resources, and social services” for people (162). Unconventional advocacy promises “a different kind of remedy—one that extends civic recognition as its core contribution, because it acknowledges that working for more resources within the existing system may not do enough to challenge the conditions that led to homeless marginalization in the first place” (163). Systemic change requires that we focus on the constitutive connection of theories and practices of policy and democracy.Loehwing envisions the convergence of policy and democracy in the concept of the “civic home.” As a home, a civic home recalls the material inequities of persistent homelessness, which compels some publics to move among housed and homeless standing as they negotiate the ups and downs of an unequal society while others go about their daily lives largely insulated from these traumatic experiences. Yet, as a civic home, Loehwing's concept underscores that resources, while irreplaceable, may not be enough if privileged publics imagine the polity in ways that perpetually exclude others. Without systemic change, housed publics will continue to tolerate homelessness as an unfortunate (or, perhaps, best unseen) byproduct of a wider society that produces benefits for those who subscribe to the vision of ideal citizenship.A civic home underscores the ameliorative role of unconventional advocacy in potentially “realign[ing] the assumptions, prejudices, and exclusions found in competing rhetorics of homelessness” (163). Loehwing locates the materials for the construction of a civic home in “rhetorical circulation.” If the civic home is a “symbolic space,” then its building requires the reshaping of political culture so that publics may appreciate connections to one another. For Loehwing, the civic home would serve as a “place of mutual recognition and inclusion” (166). Our present approach to homelessness divides publics, drawing civic ideals by denying material and discursive resources to others, and reifies the terms “housed” and “homeless,” obscuring the complicated lives and struggles of many citizens. A rebuilt civic home would disavow this zero-sum game, recognizing and appreciating the diverse contributions of intersecting and overlapping publics. In the construction process, unconventional advocacy performs both “circulatory” and “consummatory” functions. In circulation, this advocacy invites wider publics to reconsider the meanings of homeless and housed and people's relationships to one another. Yet this advocacy also consummates the agency and identity of the homeless/housed advocates, affirming their place in the civic home. While advocacy—both conventional and unconventional—constitutes one type of building material, Loehwing also includes deliberation and protest in a full civic rhetoric.Addressing issues of visibility, corporeality, and temporality, and articulating a civic rhetoric of advocacy, deliberation, and protest, Homeless Advocacy and the Rhetorical Construction of the Civic Home offers lessons for scholars and students considering a range of topics. Assumptions about who belongs within a political community and on what terms—who may gain entry to our civic home as currently constructed—pervade politics and policy. Indeed, it is difficult to imagine social policy without assumptions about diverse publics. Melanie Loehwing importantly invites readers to consider these issues explicitly. Loehwing encourages us to understand how these assumptions operate and to evaluate them, reconstructing our notions of community as necessary. In doing so, we may build a new civic home on a firmer foundation of justice, equality, and mutual respect.

    doi:10.5325/philrhet.52.4.0431

February 2018

  1. Editor's Note: In Transition, a Moment for Gratitude
    Abstract

    With this issue, Philosophy & Rhetoric begins its fifty-first year. It is an honor to play a role in this turn and a privilege to serve the journal as editor.Looking back for a moment, I remember my first encounter with P&R as a young graduate student at Northwestern—Tom Farrell gave me the galleys of a forthcoming article, a gift that led me into the journal's archive and left me to hope that my first piece of scholarship would appear in its pages (almost, but not quite). Since then, P&R has been a constant source of inspiration, provocation, and understanding. In 2005, I was quick to accept Gerard Hauser's invitation to serve as the journal's book review editor, all the more so as it offered a chance to work closely with a scholar that I had long admired. The opportunity exceeded every expectation. Over the course of a twelve-year collaboration, I benefited so very much from Hauser's sharp insight, intellectual generosity, and friendship. Jerry is a cherished colleague and a good friend.This is a moment to underscore the importance of the inquiry that has defined and distinguished Philosophy & Rhetoric from its very first issue—with respect to this remarkable history, I strongly recommend reading Hauser's introduction to the fiftieth anniversary issue (50.4). Whether one looks inside or outside the academy, there is an evident if not urgent need for original scholarship that addresses the intersection of philosophy and rhetoric. This is a moment to extend and deepen P&R's longstanding mission, not least in light of emerging lines of inquiry, shifting disciplinary constellations, new forms of writing and reading, and popular skepticism about the value of the humanities.The work ahead is a joint effort. From the beginning, I want to express my thanks to each member of the journal's editorial board, including several individuals who agreed to serve after the print deadline for this issue. In the same breath, it is my pleasure to announce Daniel M. Gross as the journal's new essay and forum editor and Kelly Happe as the P&R book review editor. I am grateful for their willingness to serve the journal. All editors should be so lucky as to have the chance to work with such talented and thoughtful colleagues.Perhaps transition is the norm, not least for philosophical-rhetorical and rhetorical-philosophical inquiry. But transition is neither uninterrupted continuity nor unhinged change. With its fifty-first volume, the journal publishes articles that exemplify its best traditions. They are an original and important mix, a set of jointly-edited inquiries that ask after our most important questions, afford theoretical and practice insight, and open space for debate. With them appear select book reviews and a variety of forums and critical essays, along with a new “books of interest” list. The volume's fourth issue will be a guest-edited special issue.There will be time to speak more about what's to come. Here, in this moment, there is a more pressing call, a need to pause and reflect on a truly remarkable record of intellectual leadership and scholarly service.Gerard Hauser edited Philosophy & Rhetoric for fourteen years, assuming the position in 2003. Fourteen years! Before that, between 1976 and 2002, he served variously as the journal's coeditor, associate editor, and consulting editor. And before that, from 1970 to 1976, he held the post of book review editor. One of Hauser's many articles appeared in the journal's second issue.This record is not simply commendable, though it is that. It is astounding, a truly extraordinary accomplishment, one that testifies to Hauser's sustained intellectual vision, tireless leadership, and steadfast commitment to interdisciplinary inquiry, all of which have served the interests of multiple fields, supported groundbreaking scholarship, and promoted crucial intellectual exchange. For the vast majority of the last fifty years, Hauser has served if not led Philosophy & Rhetoric. He has broadened the journal's audience and deepened its reach. His patient and visionary work has distinguished the journal—nationally and internationally. Hauser's contribution to Philosophy & Rhetoric is not simply self-evident—it is indelible, properly so.In this light, and on behalf of the journal and the Pennsylvania State University Press, it is my utmost pleasure to name Gerard Hauser as Philosophy & Rhetoric's editor emeritus. I do so with abiding gratitude and in the hope that there will be moments in the future when I have the good fortune to work closely with Jerry.Last but by no means least, I want to express my deepest thanks to Jean Hauser, who has served as P&R's managing editor for the last ten years. This extraordinary service demands the fullest possible recognition. As so many well know, Jean's work has made a crucial difference—to the journal's editorial group, its contributing authors, and its readers. I have personally relied very much on her skill, insight, dedication, and wit. On more than a few occasions, she has kept me out of the tall grass. In the last months, she has taken the time to introduce me to some of the more hidden ways and means of the journal—I am very grateful for this help.In the coming weeks, I hope that Philosophy & Rhetoric's readers will take a moment to reach out and express their appreciation to both Gerard Hauser and Jean Hauser. Individually and together, they have served—and indeed built—Philosophy & Rhetoric with grace and with the greatest distinction.

    doi:10.5325/philrhet.51.1.000v

August 2014

  1. William James and the Art of Popular Statement
    Abstract

    A number of recent essays and books have asked how pragmatism, since its inception, informs questions that are central to the theory and practice of rhetoric and communication. Paul Stob's book makes a significant contribution to that conversation, not least through a demonstration of the depth of William James's work as a public lecturer and the ways in which James's conception of public lecturing shaped his larger intellectual perspectives and commitments. John Dewey often gets most of the attention of rhetorical scholars, largely because of several cryptic passages that Dewey penned on the importance of communication. Stob's work offers an important corrective to those that overemphasize Dewey's role in founding pragmatism and its relevance to rhetorical studies. His book also offers perhaps the most thorough and detailed articulation of how rhetorical considerations were constitutive features in the development of pragmatism.Stob begins the book by citing a letter that James wrote to F. C. S. Schiller in 1903. In that letter, James states that he believes “popular statement to be the highest form of art” (xi). William James and the Art of Popular Statement is devoted to demonstrating the importance of this claim (and how it has often been overlooked in scholarship on James) and explicating how James developed his art of popular statement. The former argument is probably of most interest to philosophers and historians of pragmatism, while the latter argument ought to be of interest to rhetorical scholars. This book is a fully articulated argument for why and how popular public lecturing made James a unique and important philosopher. Put more broadly, this is an argument that rhetorical practice was a constitutive feature of William James's intellectual contributions to philosophy and a range of other subjects. As such, Stob shows how rhetorical practices, and not abstract philosophical principles, oriented all of James's intellectual endeavors, and that James's work on the public lecture circuit is not distinguishable from his roles as philosopher and scientist. This is not an argument traditionally found in scholarship on William James, and, therefore, Stob makes an original and important contribution to our understanding of James.To advance this claim, Stob positions James at the intersection of two historical trends. On the one hand, James was “reared in the culture of eloquence.” On the other, he was “trained in a culture of professionalism.” The culture of eloquence taught James about the importance of the “cultivation of the moral character of oneself and one's community” (36). At the same time, the culture of professionalism drove the development of his work in psychology and recommended attention to specific puzzles and problems only comprehensible to a trained expert. The tension between these two traditions provided the rhetorical resources for James to invent novel ways of relating to audiences and a novel philosophy that “centered on the experiences, perceptions, and predicaments of the man and woman ‘of the street’” (37). James constantly pushed back against the expectations of the culture of professionalism, even though he gained fame as a certified professional expert, through the intellectual commitments of the culture of eloquence. Furthermore, the culture of eloquence provided James with the intellectual support necessary for orienting his more expert insights into philosophy and psychology. Throughout the book, Stob argues that James purposefully engaged popular audiences and critiqued experts with the intention of empowering those audiences and bringing people into a participatory intellectual community.James's massively popular lecture series, “Talks to Teachers on Psychology and to Students on Some of Life's Ideals,” is an excellent illustration of how James worked within these two traditions. A critical investigation of these lectures makes up the third chapter of Stob's book, and his insights here offer a serious contribution to one of the most often overlooked works of James's career. James delivered these lectures hundreds of times to audiences all over the United States. “Talks to Teachers” dealt with the themes and ideas of James's Principles of Psychology, but not in a way that simply tried to translate those ideas into simpler terms: “James tried to empower his teacher audiences, giving them a stake in the modern intellectual culture and helping them see their value in democratic society” (108). As such, Stob shows that these lectures enacted James's deep investment in “creating a new kind of intellectual community” (109). That intellectual community did not champion scientific knowledge at the expense of other forms of knowledge. Instead, James claimed that expert psychological knowledge was not more important than the artistry of the classroom teacher.This is where Stob is at his best—using the resources of intellectual history combined with rhetorical criticism of James's performance to advance a sophisticated argument about both the meaning of James's work and its larger significance for our understanding of the relationship between philosophy and rhetoric. To develop this further, Stob points to James's “oral style” as productive of “moments of interaction.” For James, “concepts were important, of course, but his prose aimed above all at fostering relationships in the unfolding of ideas” (97). “Talks to Teachers” highlights the ways in which style is constitutive of meaning and how James's style produced “participatory discourses” (97). Such an understanding of style clearly resonates with the philosophy of pragmatism, and part of the argument here is that James would not have gotten to his version of pragmatism without working through this particular style and without attempting to master the art of public statement.In chapters on psychical research and religious experience, Stob further elaborates these arguments about popular statement. He shows convincingly that all of James's intellectual contributions are shot through with a kind of oral style derived from his conception of public lecturing and his desire to create intellectual communities. In his work on psychical research, James deployed his own standing as a scientific expert while at the same time critiquing scientific research for being “impersonal, monolithic, confining, illiberal” and for advancing an epistemology that James thought inadequate (148). What is essential here is that James's epistemology, which would become a central feature of pragmatism, was born in and through popular statements about psychical research, theology, and psychology. The Varieties of Religious Experience was delivered as a set of Gifford lectures in Edinburgh (a prestigious lecture series associated with the universities in Scotland). Part of James's project was to address the prescribed topic of natural theology, which many at the time considered essential for true knowledge. Not surprisingly, James rejected the kind of theology oriented toward such true knowledge and instead focused the lectures on the religious experiences of individual, common people. To do this, James critiqued “the deficiencies of religious inquiry according to the standards of academic professionalism” (165). This allowed him to connect with the popular audience at the lectures. Also, by making “experience” the beginning and ending point of his inquiry, James argued that “everyone could contribute to the general storehouse of religious knowledge” (165). James's lectures were quite well received and he proved himself capable of connecting to a popular audience and contributing to the development of a populist intellectual culture.The final chapter of Stob's book deals with pragmatism more squarely. Focused on James's lecture “Philosophical Conceptions and Practical Results,” Stob is concerned with unpacking the oratorical beginnings of pragmatism. Just like the earlier lectures, this lecture was “at bottom a collaborative text because it made James's immediate audience leaders in the world of thought” by the ways in which James rejected professional philosophy and advanced a populist epistemology instead (202). Essentially, the lectures on pragmatism demonstrated the larger claim that “the character of the audience was a determining factor in the character of the discourse” (228). I can't imagine an insight more consonant with the rhetorical tradition. Rhetorical considerations, for James, came before the articulation of philosophical principles. James's rhetorical considerations included a deep attention to the kinds of experiences that his audience of non-experts had. In addition, James's lectures were oriented toward intellectual participation on the part of non-experts and personal empowerment. James wanted to “flatten hierarchies and break chains of authority” and to show that “the best kind of knowledge emerged from a pluralistic, accessible, egalitarian intellectual culture” (237). The result of this outlook was a “new level of engagement based upon horizontal vision,” and this level of engagement was also a product of James's consistent argument that individuals (despite the testimony of some experts) “were, in fact, responsible for determining the character of their world” (238). What James's pragmatism made clear was that personal empowerment entailed opposition to the stifling aspects of academic professionalism.Given the breadth of historical detail and the depth of both contextual and textual readings of a significant range of James's work, Stob's book should prove to be a major and enduring argument about the relationship between rhetoric and American pragmatism. At times, theoretical insight into rhetoric's role in constituting philosophical or epistemological claims is sacrificed in favor of historical and contextual detail. In other words, Stob does not make a full-blown argument about the function and necessity of rhetoric for pragmatism or for American democracy. And he does not advance any sophisticated argument about what a pragmatist rhetoric might look like. But this might be asking too much from a book that offers such a solid and well-reasoned argument about one particular figure in the history of pragmatism. For a vision of how best to defend and advance a pluralist, pragmatist epistemology, one should simply read Stob's interpretation of William James. There, in full detail, one finds a commitment to rhetorical practice as a thorough underpinning for a massive intellectual project that still stands as one of America's great contributions to the history of ideas.

    doi:10.5325/philrhet.47.3.0341

September 2012

  1. Confessions of a Sometime Opium Eater
    Abstract

    Life can be frustrating. For others, not for me. I am thinking of “others” faced with me, the rhetor(ician). Let me explain this: so far I have lived my rhetor(ician)'s life by observing others getting caught in a state of “admiration.” Whenever I reply to the unthinking question “And what do you do?” with “I am a professor of rhetoric,” I wait for the reaction, I smile inwardly, sometimes pour myself a drink, and watch “admiration” enfold. Descartes: “Admiration is a sudden surprise of the soul that makes it focus its attention on objects that seem rare and out of the ordinary” (Les passions de l'âme, 2:lxx, my translation). When, adding insult to injury, my interlocutor tries to get things back on an ordinary track and persists, asking “I see [do you?], you mean [no, I don't] like [bad start for a definition] ‘communication’ [here, substitute a string of annoying approximations, as you please]?,” I don't loosen the snare but rather tighten the noose: “No, rhetoric, just as the word says.” And I see how frustrating life can be for those who think and believe they know what rhetoric is—including that peculiar brand of unconfessed pedants: English teachers. I am at my worst, of course, when I am asked, “In French?” (they assume I teach elocution at a charm school).Indeed for Descartes “admiration” is one of the six architectonic passions. So, I make it my philosophical duty not to let my interlocutors off the hook on which they have snagged themselves. I should let go, I know, but I won't. I want to exploit the kairos. The energy of “admiration” literally lies in “surprise” (and materially in Cartesian physiology); that is how the soul is “caught” unawares, forcing it to reset itself and its atoms, if it can. That energy (see how relentless Descartes is) is made of two components: novelty and forcefulness (“insofar as the impulse it triggers is powerful right from the start”). In sum: admiration has a knock-out effect, like a tennis backhand coming from nowhere and applied with full power right on contact, never mind the follow-through and all those courtly frills. So, after a while I let the victims go, yet not without providing them, for the road, with one striking example of “rhetoric” applied to current news, so that no doubt be left in their mind that they are not dealing with something they can reduce to what they think they know but with something actually “admirable,” in sum “novel” and “powerful.” Life need not be frustrating.For some time now I have been testing publicly the impact of this uncompromising proselytizing, and I have learned a great deal about perceptions of rhetoric among an educated public, which in France we call the “honest public” (the assumption being that uneducated folks are dishonest by mistake, while educated ones should know better). I write a regular column for a leading French online, public intellectual magazine, Les influences (www.lesinfluences.fr). My blog is called Le rhéteur cosmopolite (The Cosmopolitan Rhetor). During the recent French elections, Le nouvel observateur plus asked for my collaboration—which caused some stupor among readers but created somewhat of a fleeting sensation. I call a spade a spade. I am a rhetor and I am cosmopolitan. I refuse to take a leaf from Stanley Fish's acribic blog in the New York Times, The Opinionator: I do rhetoric, not opinion. I am still hoping the Onion will run a spoof of Fish and call it “The Onionator.” Professor Fish is very smart indeed at peeling off onion layers of opinions, until what is usually left are the bitter tears of his contrite liberalism defeated by illiberal public arguments. In my own blog I never let my political opinions color my analysis: I also peel onions, but I do not expect anything in return (except fans, like a mysterious “Corinne,” who followed me from my previous blog on Mediapart, Les oies du Capitol [The Capitoline Geese], to Les influences when I got contracted). My own opinions are private; they are long-standing prejudices that have hardly changed since I reached the age of reason, and they are unlikely ever to alter. Like ancient, imperious Gods they command me when I cast my ballot or get involved in politics. Otherwise I keep them in check. It makes for uneasiness, but that is the destiny of those who keep Sextus Empiricus on their bedroom pedestal. A commentator, on another site, chastised me on account of my “pessimism.”Be that as it may, “Le rhéteur cosmopolite” led to a book (Paroles de Leaders, [2011]) and then to another (De l'art de séduire l'électeur indécis [2012]), as I watched the word “rhétorique” pass through phases of public “admiration” and become implanted, as it were, in current parlance. I say “current” because here again Descartes is right on the money when he describes who is more likely to be struck by admiration: “In any event, although the intellectually challenged are not by nature inclined toward admiration, it does not follow that clever people are always prone to it, unlike those who in general have enough common sense but not a very high opinion of their own capacities” (Les passions de l'âme, 2:lxxvii, my translation).Descartes, having lived in Holland where weighing gold was akin to weighing thoughts to the smallest ounce, offers a fine observation of life and of public life. The last part of his definition is, in my view, a rather neat description of commentators on social networks and, to be frank, the rank and file of journalists. So, I have been observing how professional media persons or social media interjectors “admire” rhetoric, how they awake out of the opiate slumber of “information” and confess “admiration.”It all began early in 2010 when Sciences humaines, a respected monthly mainly read by the teacherly professions, ran a two-page-long eulogy of my Hyperpolitique (2009) titled “Un grand discours vaut mieux qu'une petite phrase”; it carried a catchy center-page insert that read “Rhetoric was a Jesuits' diabolical invention of persuasion.” An advance copy of the article (richly illustrated by orators at full throttle in the old Third Republic chambers) triggered commentary on prime-time radio (France-Inter [“Revue de presse,” 26 Jan. 2010]) by an anchor who dedicated his program to “political talk.” He addressed three ideas that he claimed came out of my book: that in Britain public speaking is a like a tennis match, that in the United States it is “soft and hypocritical” (!), and that in France it is a “theaterocracy.” My telephone started to ring. Everyone listens to that program: it gives the chattering classes something to sound smart about, for a day. I hardly recognized the arguments of the first chapter of Hyperpolitique but was keen to see how the journalist (who attended a top school and is a philosophy major) managed to summarize it against the grain of public opinion: Gallic stereotypes are that British are underhanded, Americans pugnacious, and the French clear thinking. Clearly, my argument about rhetorical cultures, however bent by him to create controversy, had led him to revise his opinions about universals of public speaking in democratic cultures (oddly, he left out what I wrote about the German rhetorical world).Then something unexpected happened, as the press awoke from its information-induced opiate sleep—management journals and financial magazines began taking an interest in my book. Le nouvel économiste (25 Mar. 2010), a leading, salmon-pulped, financial weekly, interviewed me and ran an article titled “Le goût de l'éloquence” misspelling “rhétorique” as “réthorique” (as did the French C-Span, LCP, in a ticker during a broadcast in which I was invited to comment on the Socialist Party's primaries). It gained momentum. “Rhetoric” was being adopted by business people who, had they read analyses in Hyperpolitique about the “delirium” of “labor talk” and the rhetoric of trust or contract management, may have realized I was on their case and not on their side. It was my turn to be struck with “admiration.”What made the surprise all the more novel and forceful was the fact Le nouvel économiste article, uniformly laudatory and actually well written (except for the displaced “h,” but copy editors are no longer what they used to be), appeared in its “Leadership and Management” section and placed the emphasis on “eloquence” in its title. It highlighted three key points or catchphrases set in inserts that, read in sequence, produced the following syllogism: rhetoric teaches that social life is a transaction of arguments, transaction is good, and thus rhetoric should be taught at school. I was stunned by the boldness of the enthymeme. Soon after, a professional newsletter for senior staff at state agencies, hailed “rhetoric” as a new tool for labor relations (“Rhétorique à la rescousse,” Lettre du cadre territorial, 1 June 2010). Rhetoric had reentered public awareness where I did not expect it, in that very audience who, we are so often told, controls and understands “the real world”: the world of finance, of demand and supply, of accumulation of capital and return on investment. Yet, not under the guise of rhetoric as such but still draped in the quaint nobility of “eloquence.” Striking such a pose is rather typical, I often find, of the conservative dowdiness of financiers who entertain obsolescent images of high culture, even when they collect cows dipped in formaldehyde solution—to them “eloquence” spoke of artful elevation and of cultural capital.The grafting of “rhetoric” onto public idiom was taking and, to size up the change over the years, I simply needed to look back at what Les Échos, France's main daily financial paper, read by stock-exchange people, had written back in 2006 (in its supplement “Les enjeux,” Apr. 2006). A columnist had asked a rhetorical question, “How does a HR manager tell workers they are being laid off?” Her answer was a laundry-list of self-help tips in public address, appended with a substantial list of secondary reading—a motley of manuals, ancient and modern, among them my Art de parler (2003). However, my book is not a manual of persuasive writing. It is nothing like the unrivaled Hodges' Harbrace Handbook (2009). It is not even a primer for public address—both are the sort of books French elite professionals, trained in grandes écoles, dislike and distrust and despise and abandon to the college-educated crowd. L'art de parler is a historical anthology of rare and, to the noninitiate, complex manuals of rhetoric. “Eloquence” does fit in Les Échos' readers' idea of high culture and social codes of distinction, but it is actually an unpractical notion if the purpose is sweet-talking workers unions. As Les Échos declared Art de parler “illuminating,” I wondered, “Of what?” Not of “rhetoric” for the word “rhetoric,” let alone the concept, was absent in that self-help article. I got an answer after the publication, that same year, of my Mahomet (a history of narrative topoi about the founder of Islam): two leading Arab philosophers, Malek Chebel and Abdelwahab Meddeb (author of The Malady of Islam), reviewed it who acknowledged its belletristic and cultural value but stopped hesitatingly at the doors of the ivory tower, as it were—Meddeb just hinted at the possible, hermeneutic value of “rhetoric” in public affairs (in this case, the debate about Islam in France). Later on he and I had a lively public exchange. Putting the pieces of the puzzle together, it became clear to me that it all evinced a desire and a lack, that is, a lack of knowledge as to what the lack actually is or was.By the time in mid-2011 that my blog had become a regular feature, its essays were being taken up by other online magazines (often lifted without even my knowing, always a good sign), and invitations to contribute elsewhere had become routine. Paroles de Leaders was out. Mentions in the press acknowledged “admiration,” spoke now of “rhetoric” in curious, somewhat inquisitive tones—gone was pejoration. They responded to the novelty and force of the surprise in two ways.On the one hand, notably feminist or women writers wrote of “manipulation,” describing me as “cantankerous” and as “filling [my] fountain pen with Pastis” (Le Monde, 18 Aug. 2011) or (in an otherwise level-headed and well-intentioned interview) as a master at explaining “wondrous jugglery” (Terrafemina, 14 Oct. 2011): they played out stereotypes commonplace in some feminist circles that men exert persuasive power through hectoring or dazzling display or self-inebriation of speaking, while women's rhetoric is irenic and conversational and coactive (see my Gender Rhetoric [2009] for contrasting views on the subject). On the other hand, leading magazines mostly read by the financial professions spoke of “rhetoric” as a novel, surprising, forceful, and desirable management tool (which, I guess, would reinforce the just-mentioned stereotype). Here is a florilegium: for Les Échos (7 Oct. 2011) Paroles de Leaders is “ruffling and lifts the veil on the mystery of leadership”; in L'express (16 Nov. 2011) the star column “Tendançologie” (“Trendology”) hailed this new approach on “how to become a leader.” The September 2011 L'expansion Management Review, a quarterly of reference only sold by subscription, judged the book “indispensable.” The lesson easily drawn, with hindsight, from these punchy reviews is clear: the medias and their audiences no longer shunned the word and the idea of rhetoric and gave rhetoric, properly spelled, a prime spot. I asked the marketing department at one of my publishers (Bourin) if they had a hand in it. “No, the financial press just likes what you write; it is new, and they see its usefulness.” Descartes was possibly correct in judging who is more prone to “admiration.” I have taken part in a number of national television and radio broadcasts in which the word “rhétorique” was cast about generously, like aspersions at mass, yet not without an ever-so-slight hesitation, the sort one has when tasting a new dish, and I even discerned a twinkle of daring in the eye of the show host. It amuses me always to see the word rising on the horizon and popping up, not in derision or pejoration but as an intellectual evidence, a lack-filler.If I have retraced this short history, a surrogate confession of information opium eaters and their discovery of rhetoric as a management and public affairs (ephemeral) panacea, the reason is not vanity. Rather, it has to do with identifying our place in the lack, with how, as rhetor(ician)s, we interact with public affairs, how we are placed.The bracketed “-ician” is an indication of our unstable place, of an instability that should be, for us, a matter to ponder. Say “rhetor” and one risks confusion with “orator”—the risk is that popular perceptions will infer from the denomination itself our purported ability to persuade, as if specialists of rhetoric ought to be better shod than when it to our public And the same perceptions will also in of being and smart to be if it that, we are persuasive in of public say and it in a that is, as professional as the French it The will but we will be at to explain what we actually Here is an it has to me over and over again when a to a that I have to tell the at that I am not a professor at the and rhetoric is not a I get a as if I were to something about my On another getting a at my I had this in is as it on my and what I had never a what rhetoric, think came a smile of followed by this from the I and I was not as I had just a on the rhetoric of on at and was my thoughts on rhetoric as the de The “-ician” because it to a and in a as in de a has two main to create a of and to is what the and the were me, me. I am a be that as it rhetoric is not a it is a and a that the as it is the lesson at the very of the lesson of the and the rhetoric is but in need of and (a is to in a by in the of under the “Rhetoric or a and Rhetoric Rhetoric is also a to the world as because it is the of the fact that is as I to call it. may explain management is so in for all its on that are and in to if not the is usually to explain this which one have possibly are indeed they were would be and and would not to those who to that are or as they are of it, in the of is to In my I to rhetorical idiom to in public affairs, a I also to show that on the of rhetorical can be I do so without any for the of I where the lack is at the word and the of to that which one has without its idea by in his as a key notion for is no I in or our idiom to to that is to what be of to The public out of “admiration,” some of our idiom and some of it. The of course, is to see our idiom to what in an culture like the French this is than in a culture where self-help is over The risk however is to be in public as who may become to and commentators on I believe that, to being eaters of our own we ought to size up the value of the to the and to attention to the of life.

    doi:10.5325/philrhet.45.3.0335