ABSTRACT Revered and feared during his lifetime, Richard McKeon left a rich and ambiguous intellectual legacy. The architect and practitioner of a cosmopolitan and expansive, historically and philosophically self-reflexive interdisciplinarity who reimagined liberal arts education for an era of transformation delighted in transcending boundaries and destabilizing assumptions and in demonstrating the relativity of every foundation to a particular constellation of ideas and methods. This essay explores the uncanny legacy of McKeon’s simultaneously visionary and old-fashioned style of thought, meditating on the timeliness, at this moment of crisis in and beyond the university, of a philosophical pluralism that embraces multiplicity, ambiguity, and difference without abandoning the commitment to critique.

ABSTRACT This article concerns itself with the displacement and silencing of style in McKeon’s collegiate editions of Aristotle’s Rhetoric. It is divided into two parts: The first proposes unactual elements on style; the second deals with McKeon’s promotion of taxis over style in his editions of Aristotle’s Rhetoric. The article concludes with a brief proposal on the uses and abuses of Pericles’s Funeral Oration.

ABSTRACT Drawing on Hannah Arendt, this article sketches out the field in which the potential effectivity of a claim to free speech—its power—may play out. The article combines Arendt’s thoughts on free speech and its (in)effectivity with a rather odd-sounding word that she reinserted into the German translations of her texts from the original English: “Schwindel.” This word translates at once to “fibbing” and “lying,” “fraud” and “scam,” as well as to “dizziness” and “vertigo.” Attention to the complex range of connotations of the German word in its English translations unexpectedly discloses how debates around free speech connect with three aspects of contemporary political life: the social opportunism of a lifestyle centered around “hustling,” the unavailability of truth in politics, and a dysfunctional social economy.

Style is a perennial concern within rhetorical studies. As one of Aristotle’s five canons, style has inspired a great deal of rhetorical theory over the past two millennia and counting. Hence, it would be reasonable to presume that there is not much, if anything, else original to contribute to the well-trodden domain of the stylistic. However, Taylor Black’s Style: A Queer Cosmology challenges this assumption by offering a fresh take on its titular concept. The book’s grounding in the interdisciplinary field of American Studies allows its author to speak to multiple audiences at once, including those invested in queer theory, race and ethnicity, popular culture, new materialism, and literary criticism. To this inventory, I would add anyone interested in the art of rhetoric, particularly those committed to incorporating new, diverse perspectives into the field’s existing analytical tool chest. Tonally whimsical but nonetheless boldly argued, Style dramatically reframes a timeworn concept in the rhetorical lexicon that many of us have likely—and mistakenly—come to take for granted.Readers of this journal will be immediately seduced by Black’s provocative rethinking of style as elemental. Here, the term “elemental” directs attention toward style as “the rudimentary source of difference that distinguishes one thing from another, something perhaps, more closely aligned with myth than fact: an immaterial force or energy, perhaps supernatural in essence, that imbues everything under the sun” (5). As Black infers throughout the book’s introduction, style is the expression of difference available to all human and nonhuman beings. More than aesthetic ornamentation, or the mere ability to make oneself appear outwardly beautiful, style is a mysterious yet universal condition of possibility underlying the cultivation of a personality. Style names the intertwined processes of self-fashioning and self-discovery that produce individuation as its outcome. And though everyone “has” a style, Black asserts, “not everyone is a stylist” (15). Black posits the figure of the stylist to denote a minoritarian subject who transmutes the experience of oppression into a purposeful performance of self. Upon realizing their exclusion from a majoritarian social order organized by deeply embedded attachments to a hierarchy of difference that discriminates on bases of race, gender, sexuality, class, and other intersecting codes of identification, stylists turn their failure to conform into an opportunity for opening possibilities for alternative futures.In other words, from the limitations that accompany experiences of structural oppression, style authorizes potential. Referencing Zora Neale Hurston’s 1928 essay “How It Feels to Be Colored Me,” Black suggests stylists tend to dwell in cosmology, a form of storytelling or narrative fabulation about the universe’s origins and one’s place in its ongoing unfolding. “Stylists,” Black poetically avers, are “naturally drawn to understanding the universe better by virtue of developing a more and more acute consciousness of who and what they are and how they came to be” (20). Black highlights style’s fundamental elementality as emerging from cosmic renderings of marginalized experience and the pursuit of a future otherwise. To further illustrate this elemental notion of the stylistic, Black assembles an eclectic corpus of texts by those he calls “subterranean American stylists” (5), namely Quentin Crisp, Bob Dylan, Toni Morrison, Flannery O’Connor, and Edgar Allan Poe, among others, whose lives and work he examines over seven chapters divided into three main parts. Each chapter supplies unique insights on the elementals of style, as well as its subject matter, thus allowing Black to support the thesis constructed in the introduction without ever seeming overly redundant.The first part of Style, “The Mystery of Personality: Queerness as Style,” consists of a preface and two chapters oriented around the specific ways stylizations of queer selfhood may function as a survival strategy and, relatedly, a means for exploring elemental mysteries of personality and being. In the initial chapter, Black analyzes texts authored by openly gay memoirist and cultural commentor Quentin Crisp, who became famous for his humorous and often brash approach to publicly discussing social issues during the last half of the twentieth century. In Crisp’s work, Black locates the inextricable relationship between style and repetition. As someone perceived by the public as an “effeminate homosexual” living during an era prior to many of the legal protections hard won by the modern LGBTQ+ rights movement, Crisp deployed style ritualistically as a “path to self-preservation” (35). Crisp did so by consistently rejecting status quo standards of masculinity and defiantly repeating a style of self-presentation that blurred lines of intelligibility between available gender categories. “What Crisp has to offer us,” Black contends, is an embodied, temporal theory of style; that is, a “way of transforming being in time into an endless process of becoming: a transvaluation of life into a self-sustaining set of habits that attempt to align one’s body and spirit with the sometimes unrecognizable and not immediately knowable elements of the world” (38). From a close reading of texts like Crisp’s autobiography, readers can grasp the inherent riskiness of stylistic repetition in a social environment that constantly threatens difference with violence. Importantly, Crisp shows how, by doubling down on one’s own commitment to style as a habitualized mode of self-realization, consistent stylistic repetition builds and sustains a “queer utopia” premised in the infectious celebration, rather than the eradication, of stylized difference (40).As the second chapter begins, Black acquaints readers with Style’s topical promiscuity, a certainly queer stylistic choice that runs throughout the book. Black examines writings and other artistic productions by Flannery O’Connor, a twentieth-century writer from Georgia who acquired notoriety for short stories that stylized the U.S. South as a region of unbridled grotesquerie, and who—like Crisp—gained a queer sensibility by finding herself “in the wrong place at the wrong time” (62). Black charts how O’Connor, always well aware that her reading public was composed mostly of cosmopolitan northern audiences that imagined themselves as superior to the freakish southern characters she depicted, used style rhetorically to expose ironic similarities between the elitist gaze of northern readers and the myopic visions of those featured in her fiction. O’Connor’s application of style to draw out the fact that “everyone in the world is a freak” is an insight only the cleverest stylist could both ascertain and deploy artistically as social critique (90). For Black, this facet of O’Connor’s work is evidence of style’s elemental capacity to reveal foundational dynamics that shape the experience of existence (90).The next part of Style, “The Arrow of Time: Style and the Problems of Originality and History,” contains another preface and a pair of chapters centered around style’s temporality and its relationship to cosmology. In the third chapter, Black extends his focus on American literature by closely reading the works of Edgar Allan Poe, a stylist known for authoring works that explore connections between the macabre and the eschatological. Focusing on not only Poe’s signature style across his oeuvre but also the “whole network or infrastructure of the greater assemblage that we know now as ‘Poe,’” Black credits Poe’s enduring relevance as a figure in literary history to his ingenuity as a stylist, one that effectively alchemized his mysterious personality with that of the off-kilter content of his work to fabricate a legacy (98). Black challenges the doctrines of New Criticism, as well as postmodern declarations of “the death of the author,” by insisting that the meaning of Poe’s work and its ability to continually attract new generations of audiences depends on the imbrication of the author’s biography and the polysemy of the text itself (121). Like O’Connor, Poe creates highly stylized encounters between text and reader that permit the stylist to posthumously exert a presence on the world despite their body’s disappearance from it. And therein one can conceive of style’s indefinite effectivity as evidence of a lasting temporal futurity that is cosmic in the way it routes, shapes, and determines the direction of existence.Black nuances this perspective in the fourth chapter, which explores the folksongs of Bob Dylan. Black suggests that Dylan’s music reaches not toward a utopian future but “backward, into the graveyard of the national imagination” (128). Framing Dylan’s body as a vessel for the “ghosts” conjured by folk music, Black provides a description of the artist’s style as dynamically entangled with memories of the past, which he uses to convey his creativity and public-facing persona (132). As Dylan repetitively consults the past, he undergoes embodied, quasi-ritualistic processes of conversion that are “neither flat nor unidirectional (like the arrow of time); they are circular, recursive and prophetic” (143). Consequently, Dylan taps into the cosmological power of style, specifically its capability for transforming the direction of an in-progress history using the materials of seemingly bygone times.The last part of Style, “The Critic as Stylist: Toward a Theory of Attunement,” comprises a final preface and the book’s last three main chapters, all of which advocate for an understanding of style as an attunement to one’s most authentic version of self as it exists in relation to a broader, ever-changing universe of stylized beings. In the fifth chapter, Black insists on a notion of critical reading as an attunement to the sensate musicality of a textual artifact. “Criticism, in this sense, should seek to re-create the sensation of reading-feeling,” Black argues (162, emphasis original). Black points to Toni Morrison’s scholarship, specifically the author’s 2017 essay “Romancing Slavery,” as an exemplary study in how to self-consciously transform the act of critique into a stylistic endeavor, specifically one that is attuned to the vibratory resonance of the past’s impression on the present. Similarly, in Beloved, Morrison achieves a “sound” in the novel that is “sometimes cacophonous, sometimes harmonious” and, in effect, infuses “the text with a musical emphasis that words can do sometimes even better than music can” (175).Black carries his focus on style as an orientation toward criticism into the sixth chapter. He contends that reading and interpretation are active “practices of style” or ways of “attuning our instincts with knowledge” (179). In an impressive survey of numerous schools of thought, including pragmatism, new materialism, and object-oriented ontology, Black makes a case for the humanistic critic as fundamentally a stylist concerned with thinking about and expressing “things that are in their very nature unmeasurable” (179). While some scholars of humanities working in contemporary academic institutions may feel pressures to adopt methodologies of the social or hard sciences to prove their field’s validity and/or relevance, Black mounts a defense of close textual criticism as a method that is not replicable precisely because it entails critics who employ style to better understand their places in the universe while also attuning to cosmic questions and concerns that resist capture by positivist logics and protocols of measurement.In the seventh chapter, Black finalizes this idea by turning toward academic disciplines as sites of latent stylistic creativity. Throughout, Black laments how modern disciplinary contexts are delimited and contained by rigid conventions of professionalization, such as departmental silos in universities and conference presentations at scholarly meetings. A collective embrace of style, Black promises, is the surest path for deterritorializing established fields and nurturing their revitalization as they become something new in the future.Rather than a proper conclusion, Black ends Style with a short but substantive coda. In it, Black compares style to a religious practice: “[style] is a desire to know the universe and the mysteries of the universe . . . a way of searching out mystery and forging a path against the arrow of time” (249). “Style is,” Black continues, “like God, never totally achievable but always somehow still available” (249). With this statement, Black once again makes clear his understanding of style as a way of life through which the humanist can pursue big picture questions with no clear or easy answers. Style is a resource for becoming more like oneself and, in the process, broaching topics that elementally bind everyone together as a collective body in a shared universe.While there is much to appreciate about Style, the book is not without shortcomings. Two come to mind immediately. First, on multiple occasions, Black fails to fully acknowledge the complex existing power dynamics and structures of oppression that restrict and even make impossible certain enactments of style, particularly for people belonging to marginalized communities. For instance, Black spends a great deal of time studying Quentin Crisp as a stylist whose life work facilitated extraordinary examples of queer worldmaking. But Black does not mention Crisp’s late-in-life confession that he perhaps identified more as a trans woman than as a queer man. Crisp admitted that the lack of a widespread vocabulary for describing trans phenomena during his lifetime likely prevented him from ever seeing himself in terms of any other gender identity than the one assigned to him at birth. How would Black’s book have changed if the author had contextualized Crisp as a trans stylist whose style was temporally ahead of the available terminology for describing it? I doubt that posing such a question would have diminished Black’s analysis but would have provided only more nuance for complexifying some of its inferences and implications.Second, as a rhetorician, I do wish Black had acknowledged and taken seriously at least some of the many scholarly treatments of style that have emanated specifically from the field of rhetorical studies. Unfortunately, Black dedicates no space in Style to ancient or contemporary rhetoricians who have written at length on style’s innately rhetorical dimensions. So, we will never know how a rhetorical viewpoint could have enriched Black’s insights. Fortunately, this rather large omission leaves room for future rhetoricians to fill the gaps created by the release of the book.Despite the book’s weaknesses, rhetoricians can glean from Style a version of rhetorical analysis that never quite names itself as such, but nevertheless still inspires inquiries that are indelibly rhetorical. Style is a reminder of our tradition’s possession of theoretical tools that open existential inquiries about what it means to be a human living and seeking meaning in a world that often feels all too precarious. As I finished reading Black’s book for the second time, I began to understand it as a guide for how to alchemize one’s personality and creativity in the exertion of a stylized rhetorical agency ethically collaborated toward the building of a common future. Indeed, Style is a profound performance of intellectual labor that forgoes appeals to canonicality and, in doing so, opens new scholarly routes from which rhetoricians can draw inspiration for reimagining how they approach their own work. Personally, I was inspired to return to the field’s seemingly basic analytical touchstones and begin to reimagine how I convey their meaning in my scholarship and teaching. I believe other rhetoricians will come away from Style with similar impressions, and for this reason, I highly recommend it.

ABSTRACT This article suggests that Asian American rhetorics of sound destabilize representational politics by complicating the racialization of sonic difference. The author investigates the relationship between notions of Asian American citizenship and not-Blackness in vocal performance. By attending to sonic rhetorics through Awkwafina’s blaccent controversy, the article explores the condition of epistemic violence that position Asian American voices as “unhearable.”

ABSTRACT The phrase “Enlightenment rhetoric” typically denotes discourses bent on rejecting classical oratorical styles in favor of purportedly scientific ones. Likewise, scholars often associate Enlightenment rhetorical styles with the scientific epistemologies that emerged in the seventeenth and eighteenth centuries. This article reconsiders Enlightenment rhetoric by analyzing David Hume’s 1742 essay “Of Eloquence.” More specifically, the article argues that the Scottish Enlightenment context necessitated a rhetoric that compensated for the discursive limitations of new scientific worldviews. In so doing, the article argues that Hume verbalizes the transcendent dimension of classical eloquence in ways commensurate with the emphasis on perspicuity emerging in English culture, a rhetorical maneuver that the author calls discursive transcendence. Hume’s “Of Eloquence” thus serves as a case study demonstrating how an Enlightenment writer advanced a rhetoric that both rejects and pulls from prior rhetorical traditions, constituting a new understanding of Enlightenment rhetoric.

ABSTRACTThis essay responds to Alva Noë's arguments that popular musics (rock, country, etc.) organize listeners through style and personality, while other musics, such as classical and jazz, organize listeners on the music itself. Noë's arguments suggest that music is an existential phenomenon, and thus that music is ontological. There is much to like here, including the idea that musics can be existentially different. However, the work of pop musics cannot be confined solely to stylistics and personality; pop also has musical interest, which I explicate as the exploration of sound (3D)—timbre, groove, beat, tonality, texture, and so on. Classical, jazz, and other kinds of music may seek to emphasize the music itself (2D), but they are also caught up in style. Music, I conclude, is rhetorical in how it organizes or “moves” us, and we must attend to all its dimensions, musical and stylistic, in order to understand how so.

ABSTRACT The multiplicity of voices reflecting on the actual crisis shows that we are not looking at extreme dichotomies but are rather facing the coexistence of contradictory elements, or elements in tension, or a state of paradox. The essay tries to list these contradictory elements—newness or repetition? solidarity or egoism? local or global? private or public? democratic or autocratic outcome? nature or culture?—in an attempt to organize the current perplexity.

ABSTRACT The essay dramatizes the strategic movement of thinking/writing through the question “What is human?” as a series of modulations in style.

For those of us who went to graduate school during the 1970s and 1980s, our understanding of early-modern rhetoric was shaped in large part by a preoccupation with clarifying the relationship between rhetoric and philosophy. The curriculum at that time usually included a heavy dose of secondary literature by scholars in the tradition of Wilbur Samuel Howell, Karl Wallace, Douglas Ehninger, Vincent Bevilacqua, and Lloyd Bitzer. A common theme in those readings was an investment in mapping the primary texts of modern rhetorical theory against the background of metaphysics and epistemology. Occasionally, we read an essay like Walter Ong's “Ramist Method and the Commercial Mind,” which suggested a different approach to the subject. However, our interest in documenting the influence of Francis Bacon's scientific method on Joseph Priestley's theory of rhetorical invention or of explaining how George Campbell responded to David Hume's skepticism left us with little time to explore the influence of commercial culture on modern rhetorical theory—even in cases that probably should have been obvious like Adam Smith's Lectures on Rhetoric and Belles Lettres or Richard Whately's Elements of Rhetoric.Today, many of us who were originally trained as historians of rhetoric find ourselves surrounded by colleagues who dismiss the history of rhetoric courses as hopelessly passé. In fact, if we're honest, even for those of us who embrace the history of rhetoric as an essential component of liberal arts education, our files of lectures about the intricacies of Enlightenment rhetorical theory can seem increasingly remote and tired. As Christopher Hill once explained, every generation is faced with the task of rewriting history in its own way: “although the past does not change, the present does; each generation asks new questions of the past and finds new areas of sympathy as it re-lives different aspects of the experiences of its predecessors” (1972, 15). The challenge facing historians of rhetoric, in other words, is this: how do we reframe Enlightenment rhetoric to reveal its relevance in our lives today?In Rhetorical Style and Bourgeois Virtue, Mark Garrett Longaker suggests a “way in” to modern rhetorical theory that is likely to resonate with many twenty-first-century readers. Instead of approaching Enlightenment rhetoric as a reaction to modern theories of metaphysics and epistemology, Longaker reconfigures the subject around compelling problems of economics and ethics. For example, in an age of free-market capitalism and consumer culture, what is the moral grounding for our obligation to transparency and honesty in our rhetorical transactions? When attempting to flourish in an economic system that gives its highest rewards to self-interested instrumentalism and greed, is it still possible to cultivate a sense of altruism, honor, or loyalty toward others? And, furthermore, as we find ourselves inhabiting an increasingly privatized, competitive, and commercialized “marketplace of ideas,” how do we reconcile the values of free speech with the values of rhetorical decorum and politeness? For anyone who worries about the practical fallout of these sorts of questions, Longaker provides a compelling reminder that “our age is not exceptional. From its seventeenth-century financial beginning through its nineteenth-century industrial episode to its twenty-first century digital projection, capitalism has been thoroughly rhetorical” (11). In expanding upon this claim, Longaker proceeds recursively in relation to four case studies: John Locke on clarity, Adam Smith on probity, Hugh Blair on moderation, and Herbert Spencer on economy.Chapter 1 examines John Locke's obsession with discursive clarity and its role in commercial contracts. Traditional readings of book 3 of the Essay Concerning Human Understanding (the treatment of the “abuses of words” and the remedies for those abuses) tend to place a heavy emphasis on Locke's relationship to British empirical sciences as inspired by his involvement with the Royal Society of London for the Pursuit of Natural Knowledge. While this focus on epistemology and scientific inquiry did obviously play an important role in Locke's analysis of the subject, Longaker advises historians of rhetoric that there is more to the story. His close reading of the Essay makes clear that Locke's attacks on sophistry and rhetoric are unusually vitriolic and inconsistent with other statements Locke made about the significance of verbal imprecision in the sciences. If we pay attention to the evolution of early drafts of Locke's Essay and if we read the Essay against the background of Locke's other writings on issues having to do with economics and business finance, we begin to realize that his frequent allusions to the relationship between argument and commerce and his analogies between sophistry and financial dishonesty are not just stylistic embellishments. Longaker explains that Locke's rule about linguistic propriety “is not just a stylistic guideline, nor is it principally a political suggestion. Locke believed that propriety in currency and language preserves commercial stability, since propriety depends on consent, and consent to a common medium permits financial and conversational exchange” (22). Longaker examines Locke's conception of an ethical obligation to propriety in commercial interactions. He then explains how Locke's requirement for clarity and his rule against disputation were implicated not only in his theory of natural law and social contract theory, but also in his analysis of misrepresentation in financial contracts. Longaker concludes the chapter with a survey of Locke's writings on education. He demonstrates how Locke's writings emphasized a “rhetorical pedagogy of clarity” (37) as an essential component in the education of the new merchant classes.In chapter 2, Longaker turns to Adam Smith's analysis of sincerity and probity. He begins by reviewing the common assumption that Smith's version of free-market capitalism transforms all goods and services into commodities, such that the value of bourgeois virtue is defined as a transactional calculation of prudence. As Smith said in The Wealth of Nations (1776), “It is not from the benevolence of the butcher, the baker, or the brewer that we expect [their probity]… but from their regard to their own interest” (Smith quoted by Longaker 44). That is to say, any claims about moral obligation within a capitalist system appear to be grounded in a claim to expedience—protecting one's reputation in the marketplace (in the short term, and also in the long term). However, as Longaker explains, this common interpretation of Smith is faulty. The interpretation persists because key passages have been read out of context. A more robust reading of Smith would strive to examine these passages against the background of The Theory of Moral Sentiments (1759), the Lectures on Rhetoric and Belles Lettres (1762), and Smith's lectures on jurisprudence (c. 1754–1764). Longaker succinctly summarizes his survey of this literature by asserting that Smith did not, in fact, define probity as merely a “ruthless calculation of interest”: “Honesty may be prudent, and the prudent man may be honest, but he is not honest because he is prudent. Probity comes from a felt sense of right, which leads to an honest rhetorical style” (44). Longaker devotes most of chapter 2 to unpacking these claims—and, more generally, to explaining the recurring problem in Enlightenment ethics regarding the relationships between instrumental reason, moral feeling, habit, and ethical character. Longaker explains how Smith posited the psychological mechanism of fellow feeling or sympathy as the basis for capitalism's “two legal pillars,” property and contract (56–57). The capacity for sympathy can only be cultivated through the exercise of imagination—not through reason. With Smith, we see the beginnings of a decline in classical invention and the rise of aesthetics and belletristic criticism as dominating forces in rhetorical pedagogy. Longaker concludes the chapter with an examination of Smith's efforts “at promoting rhetorical criticism of imaginative literature to illustrate how he wanted students to study, discern, and produce honest discourse in the free arenas of civil society: the literary salon, the commodities exchange, and the rhetoric classroom” (44).Longaker presents Locke and Smith as having been generally optimistic about capitalism as a force for social improvement. Capitalism promotes rhetorical virtue in the sense that clarity is a necessary condition for meeting the obligations of financial contracts. Further, a felt sense of sympathy and of sincerity is an essential condition for becoming an effective participant in the marketplace. Later writers, however, became increasingly cynical about the relationship between virtue and commerce. Virtue and commerce “seemed sometimes complementary and sometimes contradictory forces.” This ambivalence prompted the question, “Did capitalism make people good, or did good people make commerce possible?” (74). In chapter 3, Longaker takes this question as the starting point for his analysis of Hugh Blair. Conceding that Blair was not a systematic or consistent thinker, Longaker brings a sense of order to his analysis by focusing on Blair's participation in a debate among eighteenth-century intellectuals regarding the vice of licentiousness and the corrupting influence of material luxuries. Reviewing statements by writers such as Lord Kames, Adam Ferguson, David Hume, and Daniel Defoe, Longaker asserts that Blair's most important contribution to the “luxury debates” was the “bourgeois virtue of moderation” which would provide “a ballast to right a commercial ship listing toward overconsumption” (79). Specifically, “Christian morals and republican virtue teach good habits of moderate consumption and personal savings, habits that support commerce by ensuring reinvestment and by preventing overconsumption” (74). In his Lectures on Rhetoric and Belles Lettres, Blair gave his students a guide to rhetorical moderation by crafting a synthesis between Locke's demand for verbal clarity and Smith's celebration of sentimental figures (88).In chapter 4, Longaker turns to Herbert Spencer as “the proper inheritor of the British Enlightenment's integration of ethics, economics, and style” but who, in the end, tracked the “decline and fall of rhetorical style and bourgeois virtue” (101). Spencer's essay “The Philosophy of Style” (1852) is usually remembered for its treatment of language as a source of “friction” which hinders the “machinery” of the human intellect: “the more time and attention it takes to receive and understand each sentence, the less time and attention can be given to the contained idea; and the less vividly will that idea be conceived” (Spencer quoted by Longaker 102). This famous description of the “economics of style” grew out of Spencer's work in industrial engineering and his analysis of the need for efficient communication within large corporations. But Longaker claims that this is actually the least interesting feature of Spencer's analysis of style: “More interesting and more important is Spencer's adherence to the British Enlightenment faith that rhetorical style can facilitate sympathy; will ameliorate humanity, and must advance commerce” (103). This optimism that permeated Spencer's rhetorical economics was a product of his belief in the Enlightenment's theory of historical progress. He believed in the power of capitalism—not so much as an artificial creation of human beings but as a divinely ordained necessity in human evolution. Over time, however, Spencer learned to distinguish biological evolution from social evolution. In the process, according to Longaker, he became increasingly skeptical about the role and significance of individual agency. Ultimately, Spencer's fascination with the mechanisms of a deterministic evolution led him to turn away from rhetorical education and from the imaginative arts all together. As Longaker explains, Spencer “lost faith in the individual's ability to purposefully cultivate bourgeois virtue” (123).The narrative arc of Longaker's survey is clear and perspicacious. Although he examines a limited number of canonical texts in Enlightenment rhetorical theory, by shifting the frame of analysis from epistemology to economics, he succeeds in uncovering in those familiar texts many original and compelling insights. If there is any criticism one might offer, it is that, at times, the narrative is too neat and too economical. Longaker focuses so scrupulously on a progression of ideas that he sometimes neglects complicating issues that—on closer examination—may also turn out to be relevant. For example, he devotes little attention to the influence of the classical traditions of invention and argument on Enlightenment rhetoric. However, one can't help but be curious about how classical notions of scientific discovery and rhetorical advocacy were reconciled with Adam Smith's theory of economic growth in commercial society—which depends on the division of labor and specialization in the labor force (including both physical and intellectual labor). Although it may have distracted from Longaker's central interest by drawing us back to the more familiar grounds of rhetoric and epistemology, the tendency toward intellectual fragmentation—which undermines modern usage of the classical topoi—does seem to be important to any discussion of rhetorical pedagogy and bourgeois ethics. So, for instance, by ending his narrative with Spencer, Longaker overlooks other writers (John Stuart Mill, Henry Sidgwick, Alexander Bain, and John Ruskin, for example) who were preoccupied with responding to Smith's division of labor because of its dangerously dehumanizing implications. The project of reframing public discourse—and specifically, of reframing public argument—in a way that would secure social justice as a constraining value to commercial culture became pervasive to nineteenth-century ethics and economics.Longaker's “rebranding” of Hugh Blair as a “moderate man” who “taught bourgeois virtue to offset the vice of luxury and to prevent the corruption of commerce” (98) is an intriguing claim. But for those of us who are accustomed to reading Blair's lectures against the backdrop of neo-classical rhetoric and eighteenth-century classical education, the argument is not entirely convincing. For example, dating at least to Charles Rollin's The Ancient History (1729), Greek history had been a stage for attacking the commercial decadence of Athenian “popular culture” and for defending an elite “high culture.” Blair's disdain for disputation and for popular oratory and his endorsement of polite belles lettres reenacted a standard trope in eighteenth-century debates about class and economic stratification. Longaker's interpretation of Blair might be more convincing had he acknowledged this historical context—or at least provided greater attention to the way Blair's notion of belles lettres would be mobilized as a class marker.Finally, it is surprising that Longaker grants Richard Whately only a brief reference in his text. Whately was, after all, a major force in nineteenth-century British interpretation of rhetoric and of political economy. A prolific writer, he offered commentary on diverse subjects that seem directly relevant to the question of bourgeois virtue: tolerance and partisanship, charity and covetousness, luxury, argumentative clarity and consistency, humility and moral judgment, and the relationship between reason and passion in persuasive discourse. Granted, any careful examination of Whately on rhetoric, economics, and ethics, would easily fill a book by itself. Still, one suspects that by adding someone like Whately to this discussion the project might have gained an extra level of depth and nuance.Despite these minor disappointments, the bottom line is that Longaker's work stands as essential reading for anyone who is interested in the relationship between rhetoric and economics. In fact, for all of us who face the prospect of spending the remainder of our careers responding to the consequences of a collective investment in Trumpean economics—and at a time in which the Supreme Court has declared that “money is speech”—Longaker's analysis gives us ample motivation to rethink our assumptions about the relevance of Enlightenment rhetorical theory to our twenty-first-century predicament. John Locke, Adam Smith, Hugh Blair, and Herbert Spencer each grappled with moral problems that are surprisingly similar to problems we face today. Rhetorical Style and Bourgeois Virtue may not provide a comprehensive study of the subject, but it is an impressive point of entry that is likely to inspire compelling research for the future.

ABSTRACTJacques Rancière's account of the political demonstration of equality makes an important contribution to long-standing conceptualizations of democracy as occurring apart from state institutions. Rancière's performative account of democracy, however, recognizes the impurity of political language used within state institutions as well as in democratic events. Rancière's polemics against “metapolitical” theories of social existence and the state take issue with how such forms of philosophy assume the primacy of their own capacity to explain political language. Community rights ordinances (CROs) demonstrate how conceptualizing shared political language as doxa reveals the possibility that a metapolitical rhetorical style can occur within Rancière's method of equality. CROs also demonstrate how the method of equality can operate in the context of democratic philosophizing.

ABSTRACTI examine the role that Descartes's theory of optics plays in Cartesian methodology. After explaining the importance of methodology in Descartes's project, I outline his method in terms of the three dimensions of time. I put this method to work by describing Descartes's search for the elusive hyperbolic lens, a lens that would offer the type of perfect vision that is necessary for the Cartesian scientific process. It soon becomes clear that this lens is the mind itself. The task of this project is thus to sculpt the mind so as to achieve the highest clarity and distinctness of scientific vision. Thus, by focusing on how the eye works and how seeing can be improved, the subject and the objects it sees both radically transform in structure, content, and kind. The Cartesian corpus thus initiates a sort of specular regime that produces a new subjectivity and a new world.

In this article, I analyze the debate between Raimond Gaita and Christopher Hamilton on the rhetorical practices appropriate to achieving lucidity (full attention to moral reality). I concentrate on the deployment of untimely terms (taking “soul” as my central example) as a means by which both Gaita and Hamilton attempt to provoke lucidity in the reader. In the final sections of the article, I use this case study of the moral term “soul” to set out a theoretical model for the process of becoming lucid in order to (partially) defend Gaita's philosophical style against Hamilton's criticisms. At stake is the possibility of other forms of rigor, other forms of clarity, and other forms of cogency than analytic philosophizing typically presumes.

This article asks that we take seriously (and suggests that we have not yet taken seriously enough) Steven B. Katz's point that nonhuman rhetoric is “supplanting and replacing the physical human body” as the main site for rhetorical agency. Discussing Ian Bogost's carpentry and James J. Brown Jr. and Nathaniel Rivers's adaptation of it as rhetorical carpentry as an example of nonhuman rhetoric that does not go far enough, I suggest that Joanna Zylinska's concept of “scalar derangement”—the pathological need to put all things on a human scale—is a major impasse for a nonhuman rhetoric founded on representational methods. Instead, I offer a model of rhetorical invocation and suggest that skotison, Richard Lanham's term for deliberately obfuscatory style, provides a rhetorical practice for addressing the nonhuman at nonhuman scales. Instead of a nonhuman rhetoric of things, I maintain that in the age of climate change we should begin to consider an inhuman rhetoric.

AbstractCritics in both philosophy and literary studies have rightly emphasized a “poetics of transition” relating the thought of Ralph Waldo Emerson to that of William James. However, less attention has been given to the ways that Emerson's philosophy of rhetoric correlates with James's rhetorical perspectives on psychology and philosophy. Fundamentally rhetorical interests in the contiguous circumstances and contingent reception of thinking link James to Emerson beyond matters of poetics and style. This article correlates Emerson's understanding of a rhetoric of metonymy as the basis of thinking with the principle of contiguity crucial to James's philosophy of mind. This relation between rhetoric and philosophy reiterates a rhetoric of mind that both Emerson and James associate with the older liberal education of the college just at the point that this curriculum is displaced by the professional, specialized disciplines of the emerging university in late nineteenth-century America.

ABSTRACTGerald Early's remark that black people are seminally important to the modern world because they created the blues is examined as a contribution to the politics of recognition that deviates from the liberal model that dominates in political theory. Central to this deviation is the politics of honor and Paul Corcoran's distinction between formal and aesthetic recognition. The politics of aesthetic recognition is examined here through Hans-Georg Gadamer's discussion of hermeneutics in Truth and Method as well as through Martin Heidegger's phenomenology and philosophy of Dasein (being-there), inspired by Aristotle's Rhetoric, and his writings on art. The significance of art and specifically of the blues to the politics of recognition goes beyond the representation or the relaying of others' voices, in that it calls forth modes of being-there over against difference.

ABSTRACTUnder the influence of a reading style that Avital Ronell has called “narcoanalysis,” this article performs a reading of addiction and humility through David Foster Wallace's novel Infinite Jest. Exploring both addiction and humility through the vector of habit, I argue that both habits indicate the non-self-sufficiency of a subject exposed to affection from outside. But while I position addiction alongside humility, both as habits, I also argue that humility parasitizes the totalizing logic of addictive habit. Neither identical to nor simply the opposite of addiction, humility exploits addiction's structure of uncontrollable relationality. Even addiction depends on the affectability or rhetoricity of a subject always already exposed in language. Humility holds this rhetoricity open.

ABSTRACTReason, religion, and public culture have been of significant interest recently, with critics reevaluating modernity's conception of secularism and calling for a “postsecular” public discourse. Simultaneously, one sees rising religious fundamentalisms and a growing style of antirationalism in public debate. These conditions make a reconceptualization of public reason necessary. The main goals of this article are to establish agnostic public reason as the conceptual guide and normative ethic for public debate in liberal democracies by considering the secular/religious reason boundary explicitly and to argue that this ethic of public reason requires a commitment to reason giving and a particular epistemic attitude but that it does not, nor should it, take precedence over first-order judgments. An ethics of citizenship based on the process of reason giving with the appropriate epistemic stance might be one step toward rectifying the problem of an increasing separation between enclave publics, even if, by design, it cannot solve fundamental disagreement.

ABSTRACT Following recent scholarship, this article investigates the relationship among Adam Smith's lectures on rhetoric and belles lettres, his Wealth of Nations, the Theory of Moral Sentiments, and his lectures on jurisprudence. According to Smith, the rhetorical theory regarding genre and style improves practical judgment that is central to both economic and legal affairs. Though Smith's lectures on rhetoric feature no overt mention of these legal or commercial applications, when we read these lectures alongside his lectures and writings on jurisprudence and economics, we see that Smith had developed numerous applications for the practical judgment that he taught his students when, under his guidance, they analyzed literary texts. Noting the interrelation among Smith's work on rhetoric, law, and economics allows us to see that others in the Scottish Enlightenment, such as Hugh Blair and Henry Home Lord Kames, similarly found connections among jurisprudence, political economy, and rhetorical theory.

Abstract The relationship between William James and the stoics remains an enigma. He was clearly influenced by reading Marcus Aurelius and Epictetus throughout his career. Some work has been done on the thematic convergences between Jamesian pragmatism and stoic thought, but this study takes a different path. I argue that the rhetorical style that James uses in arguing for his moral claims in front of popular audiences can be better understood if we see it in light of the stoic style of argumentation. I look at a text James read closely and recommended to close acquaintances—Marcus Aurelius's Meditations—to extract a sense of stoic rhetorical style. James's use of the stoic's tactics of vivid examples and rhetorical questions to shape the rhetorical experience of his audience and to thereby make his points becomes understandable as a possible extension of the stoic style of persuasion.

AbstractBooker T. Washington's Cotton States Exposition Address enlarges our understanding of the genre of witnessing by presenting a version of public testimony and historical remembrance sharply at odds with contemporary definitions of the genre. Washington's resolute choice to lend voice as a living witness to the atrocities of slavery in the service of conspicuously pragmatic and narrowly defined interests rather than universal human rights dramatically separates his performance of public witnessing from its late modern forms. Whereas survivors of historical atrocity in the post–World War II era ritually assume the difficult responsibility of testifying to past evils with the greatest possible accuracy, Washington relates the history of slavery—most notably its legacy of heinous human rights abuses—in radically inventive ways. The address demonstrates that those who embody the putative collective voice of subaltern communities may, in particular circumstances, call on the public to willfully forget, rather than somberly remember, the crimes of history. In doing so, the speech also suggests that the ability to bear witness may not automatically result in the ability to petition for equal human rights.

AbstractIn this article the author offers a reading of mimetic style (lexis) as it is presented in book 3 of Plato's Republic with the aim of disclosing the importance of style in the acquisition and employment of knowledge—whether scientific or ethical. In fact, the author argues that a careful reading of Socrates' words in the text occasions the idea that reflection on the way that we imitate our inherited content—the ethos, the comportment, in which we exhibit that content—makes visible a potential to appropriate received content and imitated knowledge in original and wakeful ways. In consequence, the author argues that it might be style, not content, that harbors the capacity for us to take a genuine, critical responsibility for our inherited concepts.

Book Review| January 01 2006 For More than One Voice: Toward a Philosophy of Vocal Expression For More than One Voice: Toward a Philosophy of Vocal ExpressionCavarero, Adriana; Kottman, Paul A. Sara Burgess; Sara Burgess Search for other works by this author on: This Site Google Sarah K. Burgess; Sarah K. Burgess Search for other works by this author on: This Site Google Stuart J. Murray Stuart J. Murray Search for other works by this author on: This Site Google Philosophy & Rhetoric (2006) 39 (2): 166–169. https://doi.org/10.2307/20697145 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Sara Burgess, Sarah K. Burgess, Stuart J. Murray; For More than One Voice: Toward a Philosophy of Vocal Expression. Philosophy & Rhetoric 1 January 2006; 39 (2): 166–169. doi: https://doi.org/10.2307/20697145 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search The text of this article is only available as a PDF. Copyright © 2006 The Pennsylvania State University2006The Pennsylvania State University Article PDF first page preview Close Modal You do not currently have access to this content.