This is an accepted article with a DOI pre-assigned that is not yet published.Rhetoricians and bioethicists have analyzed medical assistance in dying (MAiD), sometimes referred to as physician assisted suicide or euthanasia, and suggested that it falls into predictable topoi. To deepen our understanding of public deliberation around medical assistance in dying, we propose a Multi-Methodological, Multiply Ontological (M3O) approach. M3O encourages phronesis through methodological and ontological pivots. Diverging findings from each pivot may surface complexities that only come from putting those findings into conversation. We analyzed public testimony about MAiD bills proposed in Connecticut and Nevada with both framegram and topoi analysis, to discern how pro and anti-MAiD rhetors conceptualized personhood in this discourse. We found that both sides build arguments around intersecting topoi of (1) personhood as a set of ontological traits, (2) personhood as a social practice, (3) questions of autonomy, and (4) issues of vulnerability to suffering. When placed into the context of existing data on MAiD discourse and policy, we found that questions of dignity and personhood may be placed into deeper conversation with an analysis of risk and autonomy to complicate our assumptions about the values implied in this discourse.

This is an accepted article with a DOI pre-assigned that is not yet published.The current definition of post-truth creates an adversarial relationship with rhetorical theory, relying on a positivist stance toward epistemology. Additionally, the most public-facing scholarship concerning post-truth tends to view knowledge in rather concrete ways, failing to account for the nuance of differing types of knowledge and rhetorical situations. As a result, most of the pragmatic approaches to dealing with disingenuous post-truth rhetorical tactics are predicated on positivism (e.g., fact-checking) and post-truth gets either downplayed or only treated theoretically in rhetorical scholarship. This article redefines post-truth in a manner more amendable to rhetorical theory and presents a heuristic predicated on stasis theory as a method for evaluating the epistemic certainty of rhetorical claims. The heuristic is then used to analyze an exchange from an episode of the podcast Armchair Expert to demonstrate how rhetorical discourse can become unproductive and adversarial when interlocutors claim an inappropriate amount of epistemic certainty, in particular by treating value-based claims as facts. Discussions of the post-truth dilemma need to extend beyond the confines of the current definition to include all discursive practices that ascribe the wrong amount of epistemic certainty to particular claims, not just practices that challenge established knowledge and facts.

This article uses the example of nootropics—a flexible term that capitalizes on the flexibility of the brain—as a category to describe how seemingly oppositional tropes, or turns, can occupy the same rhetorical topos, or space, and produce distinct ethos, political identity, and commitment within that space. It considers two dialectical, gendered tropes in nootropic discourse. The tropes are a falsely binary and highly problematic set of subjectivities, a Gothic masculine and an ostensible Gothic feminine. These two tropes exemplify how rhetorics of wellness produce identities whose turnings towards a politics does not map cleanly onto electoral politics or even identity politics in the US and Canada.

Recent work across disciplines has examined the current post-truth climate and various types of information disorders which have permeated the internet. Scholars have made significant progress in defining and theorizing information literacy and its various aspects, as well as in designing programs to help students acquire the relevant skills for evaluating information. Nevertheless, further exploration is needed, for example to understand the roles of criteria in information evaluation. The present study draws on scholarship in discourse and rhetoric studies to suggest how discursive strategies, a key concept in these convergent areas, can inform approaches to information evaluation. To illustrate this improved approach, this study explores the case of a recent piece of fake news that involves both text and image and has circulated widely as a digital flyer on social media.

Grounding assumptions about the function of public discourse are critical to the formation and functioning of society. One way of examining those assumptions is through analyzing how public discourse gets represented in popular culture. Patricia Roberts-Miller’s (2004) taxonomy of models of public spheres serves as a template for the analysis of the film Thank You for Smoking (2006). This analysis demonstrates how the film both advocates for and contributes to the evolution of a post-truth public sphere by obscuring the historical controversy over tobacco. Truth and knowledge are not merely hidden or ignored but neutralized, and “spin” is therefore normalized and ultimately justified as a necessary protection of individual rights in a libertarian democracy.

In this paper, we explore the gendered aspects of scientific controversy in the digital age. This project makes use of Leah Ceccarelli’s seminal work on manufactured scientific controversy by considering its implications for the discourse on GMOs and food additives published on digital food and lifestyle blogs. We perform a discourse analysis of several blogs to look at the ways that gendered online discourse and performance influences modern anti-science rhetoric, particularly that which emanates from the sphere colloquially known as crunchy living. We look at the ways the intimate and personal feminine style of digital platforms offer experiential knowledge as a substitute for science. In the current political climate of alternative facts and fake news, this study leads to broader implications about the impact of gendered discourse on the assessment of credibility in online sources.

How do material and discursive arrangements, technologies and rhetoric, shape the subjects and objects of medical discourse (Scott & Melonçon, 2017; Selzer & Crowley, 1999)? How are the affordances of material and discursive arrangements seized by political actors? Tackling these and similar questions has been a growing preoccupation in the rhetoric of science, technology, and medicine, where researchers have sought better ways of understanding the entanglements of the symbolic and material (Booher & Jung, 2018; Graham, 2009; Jack, 2019; Propen, 2018). A perspicuous case for this research is the Ultrasound Informed Consent Act (UICA), an amendment to the Public Health Service Act mandating that women receive an ultrasound and have its images described to them before having abortions. Three US states have a version of this law, with over twenty others having laws similar to the UICA (Guttmacher Institute, 2019, n.d.). Through this law, antiabortionists are able to construct a kairotic situation through the mediating capacity of ultrasound where they can use the actual state of affairs (a woman seeking an abortion) to argue through images for a possible future (a woman foregoing abortion). This article analyzes the UICA to understand how the political speech of antiabortionists enrolls the moralizing capacity of ultrasound to construct a kairotic situation to intervene in women’s pregnancies. Starting from studies of actor-networks (Latour, 1983;1999a) and technological mediation (Verbeek, 2011; 2015), and departing to feminist rhetorical science studies (Booher & Jung, 2018; Frost & Haas, 2017) and rhetorical approaches to imagery and visualization (Propen, 2018; Roby, 2016; Webb, 2009), I argue that not only do translation processes and technical mediation distribute agencies; they construct the very situations where agencies are constituted. This study can widen our understanding of how political entities appropriate the rhetorical capacities of technology and discourse to translate their politics into legislature.

Long: I do have a quarrel with what McCloskey's chapter says about Plato's Gorgias, one of my favorite Platonic dialogues.One of the aims of that dialogue is to distinguish between two modes of speech -one that aims at truth and one that aims at power.Plato identifies the former with philosophy and the latter with rhetoric, thus drawing McCloskey's ire because she is a longtime defender of the importance of rhetoric.McCloskey: Yes, Plato is charming, and Gorgias most of all.But we must not, I am sure you agree, love his eloquence so much that we fall for his authoritarian tastes, the tastes of an aristocrat hostile to democracy.I do defend rhetoric, and long have.My reasons are two: (1) It is the basis of a free society, as its inventors in Sicily understood, and, as the essay argues, (2) There is no "dialectic" that can yield Truth, capital T, only an honest rhetorical discourse getting agreed truth for the nonce.Both of these reasons are assaulted by Plato, everywhere in the writings we have.Roderick Tracy Long: But in her critique of Gorgias she says that Plato is defending a state-imposed standard of truth.I don't see that in Gorgias at all.Maybe

This article interrogates the rhetoric of “self-reliance” as a common feature of discourses about individual and community resilience by examining Canadian food charters in the context of regional food systems aimed at improving community food security. Despite the association of food charters with alternative food systems and progressive politics, we find that their ambiguous and shifting appeals to self-reliance largely conflict with their stated social justice goals of community food security, particularly the goal of alleviating the distress of food insecurity for vulnerable community members. Overall, we argue that the rhetoric of self-reliance in Canadian food charters primarily perpetuates a neoliberal ideology of resilience that promotes an active, enterprising ethos of responsibility for one’s own well-being, whether at the level of individuals, communities, or food systems. Our study thus contributes to critical scholarship that contextualizes and problematizes specific sites and practices of resilience discourse.

Population health is a concept at the core of national healthcare reform efforts. Population health focuses on the social determinants of health, or the living conditions of people at work, home, and play. To participate in population health initiatives, organizations must collect population-level data, creating a discourse of resilience-as-ability-to-cope through mapping community demographics, as though a counting of bodies and their material conditions creates a foundation for sustained, improved health outcomes. In 2010, the U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion (ODPHP) launched an initiative called Healthy People 2020, a set of ten-year national goals and objectives for health promotion and disease prevention. In this essay, we analyze this data project, arguing that the discourses of resiliency (through improved national, state, and local data collection efforts) and vulnerability (of the people who are reduced to data) create a constitutive rhetoric for U.S. public health officials to rally around the cause of population health yet exclude the very people upon whom such a cause should focus. Specifically, an examination of the ODPHP’s Healthy People 2020 website reveals that the reduction of bodies to quantification in data displays for health professionals, when viewed through the lens of Philip Wander’s Third Persona, objectifies groups of people already historically marginalized and obfuscates pathways to social action. We argue that instead, an ecological, relational definition of resilience must be fostered through autonomy of communities in the decisions they make about their own community members’ health and wellness.

Rhetoric, as a discipline, can and should play a part in helping (re)formulate and (re)frame approaches to human trafficking because of the potential for such change to ripple through cultural discourse, leading to shifts across public understanding, law, and policy. Specifically, I argue that a Cultural Rhetorics approach is both necessary for and best suited to initiate the building of new communication spaces to address the issue of human trafficking. Indeed, the lens of Cultural Rhetorics reveals new priorities for scholarly intervention. This work must be rooted in and driven by attentiveness to and careful handling of stories. Such an alternate approach might more closely consider and account for the stories that individuals tell about themselves, the stories that survivors tell about their lived experiences, and the stories that institutions put forward about human trafficking. In so doing, we might then be better able to evaluate how these stories interconnect and constellate not just with each other, but also with a range of cultural influences.

This manifesto presents positions arrived at after a day-long symposium on agency in science communication at the National Communication Association Annual Meeting in Las Vegas, NV, November 18, 2015. During morning sessions, participants in the Association for the Rhetoric of Science, Technology, and Medicine preconference presented individual research on agency in response to a call to articulate key problems that must be solved in the next five years to better understand and support rhetorical agency in massively automated and mediated science communication situations in a world-risk context. In the afternoon, participants convened in discussion groups around four topoi that emerged from the morning’s presentations: automation, biopolitics, publics, and risk. Groups were tasked with answering three questions about their assigned topos: What are the critical controversies surrounding it? What are its pivotal rhetorical and technical terms? And what scholarly questions must be addressed in the next five years to yield a just and effective discourse in this area? Groups also assembled capsule bibliographies of sources core to their topos. At the end of the afternoon, Carolyn R. Miller presented a reply to the groups’ work; that reply serves as the headnote to this manifesto.

This essay critiques science diplomacy discourse generated by President Obama’s “New Beginning” speech at Cairo University on June 4, 2009, which launched a program of action in education, science, technology, and innovation to build trust between Muslim-majority countries and the United States. I contend that the Cairo Agenda sparked parallel dialogues, carried out in two separate loci of discourse: the official public sphere through which the Cairo Agenda was promoted, and a reticulate public sphere dedicated to Muslim science. My critique explores the quality and substance of the border crossings between these two arenas. I introduce science diplomacy’s value as a strategy for cross-cultural engagement, then illustrate and comment on the dialogues taking place within the Cairo Agenda and Muslim science arenas. I conclude with observations and recommendations to build and strengthen the lattice work between these arenas, and prospects for creating a cross-cultural ethos to guide the purposes and practices of science.

In The Rhetoric of Science rhetorical concepts can the persuasive work of scientific arguments Communicating Science the history of the scientific article as a genre, showing how it evolved in length, style through the nineteenth centuries Insight, with Harmon, communication and argues for the salience of visual modes of persuasion in scientifi illustrate Gross's mastery of different scholarly methodologies, from the theoretically and visuals, to the comparison of tactics across several works, to the compilation of large databases statistically sampled.Altogether Alan Gross's body of work, including seminal articles and significant anthologies, has established the field of the rhetoric of science and given it methods and a trajectory.No one after him has had to take this ground.The study presented here It applies classical analysis; it looks at historical practices texts as the initiating and formative precursors of later practices; and it considers visual persuasion.The particular case the renewal of botany in the sixteenth century and examined is how forms discourse arts of the time

In 2003, National Institutes of Health director Elias A. Zerhouni called for the development of innovative research methods that more effectively connect medical research findings to clinical care. His call and the transformative institutional and funding changes it has wrought have opened up an exciting opportunity for rhetorical scholars to join the interdisciplinary project of improving medical research and delivery. Responding to this opportunity, this paper articulates one vision for the rhetorician turned health services researcher. This vision is rooted in Richard McKeon’s insight that in addition to the analysis of discourse and the promotion of good communication practices, the art of rhetoric may also play a role in arranging human knowledge to catalyze the transformation of larger social, political, and scientific enterprises. His work suggests that this “architectonic” function of rhetoric is suited to the highly complex and technological modes of knowledge creation now prevalent in medicine and other artistic and scientific domains. Following his lead, this paper builds the case for an “architectonic” view of the role of rhetoric in interdisciplinary collaboration that is responsive to the “rhetorical situation” emerging from the problems and possibilities of 21st century healthcare.

The idea of genre marks large-scale repeated patterns in human symbolic production and interaction, patterns that are taken to be meaningful. Genre thus can be defined by reference to pattern, or form, and by reference to theories of meaning and interaction. This report on a discussion of scientific and technical genres at the 2012 Vicentennial meeting of the Association for the Rhetoric of Science & Technology (ARST) briefly considers the differences and difficulties with different ways of defining genres and their relevance to science and technology, explorations of the ways genres change or evolve, and pedagogical applications of genre analysis in scientific and technical discourse.

Since 1984, academic essays addressing the public rhetorics of science and technology have embodied at least four purposes: theory-building, discounting scientific representations, deprecating scientific influence, and strategizing to improve the efficacy of scientific rhetorics. Some of these purposes are in conflict with each other, but there has been little explicit discussion about the purposes for ARST studies. This essay argues in favor of a synthetic vision that places humanistic, social scientific, and natural science endeavors as part of an over-lapping set of practices, each of which demonstrably makes distinctive positive contributions to globalizing human consciousness. The essay argues that the few existing studies illustrate how increased internationalism in ARST studies is not only important in its own right, but also could provide one academic route for expanding the imagined relational possibilities among humanistic "critics," the natural or social sciences, and broader societies.

Condit, Prelli, and Depew and Lyne offer useful taxonomies of scholarship in the rhetoric of science, technology and medicine (RSTM), and once again provoke questions about the distinctiveness of a rhetorical approach. Rhetorical studies examine the choices rhetors make at all levels of invention (e.g., lines of argument, arrangement, terminology, visuals). But rhetoricians have not been clear in defining the distinctive contribution of their approach, and scholars in related fields do not routinely access or acknowledge rhetorical studies. There are also impediments to framing rhetorical studies for scientists and practitioners: the term rhetoric still has negative connotations in science publications, and rhetorical concepts like cooperation and reputation are addressed by other fields, creating a competing discourse. Nevertheless, RSTM will expand, and new directions for scholarship include visual rhetoric and the new persuasive practices brought about by online publication.

This essay argues that rhetoricians of health of medicine should continue to carve out an expansive focus on the exigencies, functions, and impacts of health-related discourse; attend to the movement, surrounding networks, and ecologies of this discourse; and work with other scholars/researchers, both inside and outside disciplinary rhetorical studies, toward a variety of goals.

Analysis of the evolution and practice of ad watch journalism during the 2000, 2004, 2008, and 2012 presidential campaigns suggests a robust level of ad watch activity, fostered in part by advances in communications technology and the proliferation of actors with means and motive. The efforts of ad watch practitioners to police egregious distortions and deceptions continue to provide an important baseline in the broader discourse surrounding the veracity of campaign claims. Efforts to place the transgressions of campaign spots in a proper context, however, have been met with at best, mixed success. Among the principal challenges to building a better ad watch for the 21st century are engaging the way audiovisual elements of ads advance their case by evoking readily accessible narrative frames grounded in popular culture; developing the multiple metrics by which candidates’ fidelity to the truth over time can be effectively evaluated; and addressing arguments about the character of candidates, arguments often ostensibly framed in overtly policy terms.

In 2009, the public witnessed an upsurge in media discussions about the lower marriage rates of professional black women. In the Unmarriageable Professional Black Woman discourse, the alleged pathological behavior of black men or black women causes marriage disparities, despite the fact that demographic data that can largely account for differences in marriage rates. This paper explores articulations of a heterosexual, and somewhat heteronormative, black female romantic imagination in the twenty-first century, and unpacks how the ideals and pathologies that subjects with various agendas attach to this imagination reveal the complex interplay of western romantic love narratives, black feminism, legacies of the Moynihan Report, and liberal individualism. Through discussions of three prominent examples representing the romantic desires of ambitious and successful black women in popular discourse, I explore how the heterosexual African American woman’s romantic imagination has been idealized and derided, with the idealization reflecting the ways in which feminism has done significant work in updating the romantic fantasy even as patriarchy’s presence is transparent, and the derision illustrating the disciplinary work of patriarchy and a broader national ideology that suggests that individuals are always responsible for not attaining their heart’s desires.

This paper examines the ways in which social scientific discourse and classification interact with the objects of social scientific investigation. I examine this interaction in the context of the traditional philosophical project of demarcating the social sciences from the natural sciences. I begin by reviewing Ian Hacking’s work on interactive classification and argue that there are additional forms of interaction that must be treated.

1 In the ashen smoke of airliners crashing, glass shattering, and steel evaporating, visions of internationalism and safety become difficult to see. Bright images of progress and globalism yield to clouds of terror and trouble. Radical Muslims have declared war on America: this "fact," the pictures of Muslims cheering Osama Bin Laden, and the celebratory gestures of Iraqi leader Saddam Hussein crowded out images of mourning Arabs. Photographs of Yassir Arafat giving blood to help the New York City victims got little play. After the terrorist attacks of 9/11, Samuel Huntington's oft-challenged claim of an inevitable Clash of Civilizations (1996) between a Muslim East and a Christian West swung back into fashion. 2 In pronouncing this rupture between East and West, media commentators often name the Iranian Revolution as the first fullblown demonstration of Islamist radicalism. Revolutionary discourse from the Muslim Brotherhood in the 1930s and from activist Sayyid Qutb in Egypt predated the Iran Revolution. Yet events in Iran involved a prophetic discourse that discounted Arab leaders as infidels and indicted Western society as corrupt. When Osama bin Laden and al Qaeda echoed these charges, the Ayatollah Khomeini, the Iranian Revolution, and the seizure of American hostages emerged as the first figures of Islamic unrest recognized by most Americans. Together these form much of the background that popular media cite for the Attack on America. 3 The rhetorical fount of Islamist ideology in Iran was the Ayatollah Khomeini. Through Friday sermons and occasional writings, he discredited the U.S.-imposed monarchy of the Shah as illegitimate. Widely read in revolutionary Iran, his treatise on Islamic Government ( Velayat-e Faqih) has become the foundation for the post-revolutionary society. Rose portrays Khomeini as the one figure responsible for "the restructuring of the personal and social consciousness of Muslims into an