Before the isolation of HIV in 1984, members of queer sex communities developed robust explanatory frameworks for not only understanding AIDS but also mitigating its possible sociopolitical consequences. These frameworks retooled political values inherited from past modes of sexual health activism to introduce flexible, future-oriented sexual health policies. This essay considers how AIDS commentators working during the first year-and-a-half of the crisis tailored their speculative arguments about appropriate AIDS-era sexual health ethics in ways that attempted to address the enigmatic epidemic’s intersecting medical, political, and sexual crises. Drawing on work that considers the embodied dimensions of Perelman and Olbrechts-Tyteca’s concepts of presence and communion, I argue that, in the absence of clear biomedical information about AIDS, early AIDS commentators devised what I call vernacular policies of feeling. Unlike traditional health policies that rely on empirical evidence, vernacular policies of feeling make present communal ways of sensing risks to stabilize biomedical controversy, induce collective action, and affirm community values. Along with demonstrating how the body serves as a rhetorical resource for those made vulnerable to illness and death, vernacular policies of feeling productively illustrate how non-expert communities construct future-oriented arguments in moments of overwhelming contingency.

While Louis Pasteur’s germ theory functions as one of the foundational concepts of modern medicine, resistance to COVID-19 prevention measures reveal a rejection not just of government mandates, but of germ theory as well. Therefore, this article seeks to trace the rhetorical linear of rejections of germ theory denialism through an examination of primary and secondary texts from Pasteur’s contemporaries, through the development of chiropractic, and into the COVID-19 pandemic. The author finds that the denial of viruses offers a peculiar form of biorhetoric that invokes absence and invisibility, rather than presence, as rhetorical grounds for rejecting public health directives.

While survey data identifies that most Gen Z and Millennials are anxious about climate change, are supportive of climate activists, and agree that climate change is anthropogenic, that same data fails to nuance these generations' intersectional and relational environmental beliefs. The problem is both methodological and rhetorical, because assumptions built into closed-question public opinion surveys can fail to match younger generations' perceptions on the environment. Additional research methods concerned with capturing these relations, including the cognitive interviews that survey designers already employ, could illuminate these environmental perspectives. We see models for this approach in the preliminary interviews used in large-scale surveys, in the field of climate psychology, and in arguments for ecological rhetoric in communication studies. Building from these fields, we provide example questions that are emblematic of these relational environmental and argue for increasing numbers of smaller, qualitative studies which investigate the many relations that younger generations already experience.

A tick-borne illness has spread throughout the eastern United States, causing victims to develop a spontaneous allergic reaction to eating red meat. This condition’s etiology intersects with notable recent cases of porcine xenotransplantation: the insertion of organs from genetically altered pigs into human hosts. The antagonist in these scenarios is the sugar alpha-gal, which is naturally present in most mammals although not humans. This article draws from Bruno Latour’s depiction of modernity as an engine that produces contradictory hybrids to examine the capitalist ethic impelling cultural engagements with alpha-gal, in which the bodies of pigs and humans are cyclically conflated and differentiated as medical and edible commodities—both forms of sustenance. The consumption of these resources has a Gothic cast, which provides insight into their strange appeal, affect, and implications. This kind of quotidian Gothic invisibly pervades contemporary life, becoming palpable only through novelty, as transient examples emerge and dissipate while eliciting little sustained consternation. 

Recent work across disciplines has examined the current post-truth climate and various types of information disorders which have permeated the internet. Scholars have made significant progress in defining and theorizing information literacy and its various aspects, as well as in designing programs to help students acquire the relevant skills for evaluating information. Nevertheless, further exploration is needed, for example to understand the roles of criteria in information evaluation. The present study draws on scholarship in discourse and rhetoric studies to suggest how discursive strategies, a key concept in these convergent areas, can inform approaches to information evaluation. To illustrate this improved approach, this study explores the case of a recent piece of fake news that involves both text and image and has circulated widely as a digital flyer on social media.

Grounding assumptions about the function of public discourse are critical to the formation and functioning of society. One way of examining those assumptions is through analyzing how public discourse gets represented in popular culture. Patricia Roberts-Miller’s (2004) taxonomy of models of public spheres serves as a template for the analysis of the film Thank You for Smoking (2006). This analysis demonstrates how the film both advocates for and contributes to the evolution of a post-truth public sphere by obscuring the historical controversy over tobacco. Truth and knowledge are not merely hidden or ignored but neutralized, and “spin” is therefore normalized and ultimately justified as a necessary protection of individual rights in a libertarian democracy.

In this paper, we explore the gendered aspects of scientific controversy in the digital age. This project makes use of Leah Ceccarelli’s seminal work on manufactured scientific controversy by considering its implications for the discourse on GMOs and food additives published on digital food and lifestyle blogs. We perform a discourse analysis of several blogs to look at the ways that gendered online discourse and performance influences modern anti-science rhetoric, particularly that which emanates from the sphere colloquially known as crunchy living. We look at the ways the intimate and personal feminine style of digital platforms offer experiential knowledge as a substitute for science. In the current political climate of alternative facts and fake news, this study leads to broader implications about the impact of gendered discourse on the assessment of credibility in online sources.

How do material and discursive arrangements, technologies and rhetoric, shape the subjects and objects of medical discourse (Scott & Melonçon, 2017; Selzer & Crowley, 1999)? How are the affordances of material and discursive arrangements seized by political actors? Tackling these and similar questions has been a growing preoccupation in the rhetoric of science, technology, and medicine, where researchers have sought better ways of understanding the entanglements of the symbolic and material (Booher & Jung, 2018; Graham, 2009; Jack, 2019; Propen, 2018). A perspicuous case for this research is the Ultrasound Informed Consent Act (UICA), an amendment to the Public Health Service Act mandating that women receive an ultrasound and have its images described to them before having abortions. Three US states have a version of this law, with over twenty others having laws similar to the UICA (Guttmacher Institute, 2019, n.d.). Through this law, antiabortionists are able to construct a kairotic situation through the mediating capacity of ultrasound where they can use the actual state of affairs (a woman seeking an abortion) to argue through images for a possible future (a woman foregoing abortion). This article analyzes the UICA to understand how the political speech of antiabortionists enrolls the moralizing capacity of ultrasound to construct a kairotic situation to intervene in women’s pregnancies. Starting from studies of actor-networks (Latour, 1983;1999a) and technological mediation (Verbeek, 2011; 2015), and departing to feminist rhetorical science studies (Booher & Jung, 2018; Frost & Haas, 2017) and rhetorical approaches to imagery and visualization (Propen, 2018; Roby, 2016; Webb, 2009), I argue that not only do translation processes and technical mediation distribute agencies; they construct the very situations where agencies are constituted. This study can widen our understanding of how political entities appropriate the rhetorical capacities of technology and discourse to translate their politics into legislature.

For the first time in the history of the address, the 2011 State of the Union was accompanied online by an enhanced version, which gave viewers the option of experiencing the speech alongside a display providing images, charts, graphs, outlines, and data visualizations. This paper examines the visual rhetoric of President Barack Obama’s 2011 enhanced State of the Union, locating this rhetoric in an aesthetic regime of neoliberal temporality. I argue that the visual rhetoric of the Enhanced Address articulates between conservative and progressive temporalities in order to promise a future economic victory prefigured by the economic logics of the past. Working between Svetlana Boym’s understanding of a restorative nostalgia that seeks to return to a lost, mythic origin, and a reflective nostalgia which looks to the past to open up new possibilities for the future, I argue that the temporal rhetoric of neoliberalism stylizes the return to the past as modality of progression in the future. I draw on the work of Lauren Berlant and Sarah Sharma to argue that the aesthetics of the enhanced State of the Union invite viewers into a recalibrative nostalgic temporality which works reciprocally between restoration and reflection, allowing viewers to adjust their relationship to a deflated political scene without fundamentally altering the political coordinates that produce the conditions of economic exchange.

The sciences and humanities have long been regarded as discrete intellectual cultures, separated by a sharp epistemic divide. Recently, however, turns toward "transdisciplinarity" have intimated the growing importance of overcoming disciplinary boundaries. The Rhetoric of Inquiry and digital humanities are two transdisciplinary projects that have attempted, respectively, to bring humanistic inquiry to the sciences, and to bring scientific inquiry to the humanities. This paper attempts to trace the parallel genealogies of both projects in an attempt to theorize some common traits of theory in a transdisciplinary mode. I suggest that articulating these projects with one another enables us to suppose that building transdisciplinary theory will entail a heightened reflexivity concerned with questions about scope, methods, and epistemic values.

In The Rhetoric of Science rhetorical concepts can the persuasive work of scientific arguments Communicating Science the history of the scientific article as a genre, showing how it evolved in length, style through the nineteenth centuries Insight, with Harmon, communication and argues for the salience of visual modes of persuasion in scientifi illustrate Gross's mastery of different scholarly methodologies, from the theoretically and visuals, to the comparison of tactics across several works, to the compilation of large databases statistically sampled.Altogether Alan Gross's body of work, including seminal articles and significant anthologies, has established the field of the rhetoric of science and given it methods and a trajectory.No one after him has had to take this ground.The study presented here It applies classical analysis; it looks at historical practices texts as the initiating and formative precursors of later practices; and it considers visual persuasion.The particular case the renewal of botany in the sixteenth century and examined is how forms discourse arts of the time

In this analysis of the intelligent design theory textbook, Of Pandas and People, I seek a better understanding of how the authors propose intelligent design as a legitimate science. By looking at this text through the rhetorical concept of imitation, I show how the authors attempt to validate the text for uses in public education classrooms. In doing this, the authors of the text attempt to imitate science, scientists and science textbooks, but do so in ways that reveal their teleological position to the scientific and legal community and alienate their creationist progenitors.

In 1909, photographer and social

There are many ways of putting Jesus at risk and making us feel his suffering. 1 -

1 Bruno Latour and Rachel Carson are allies across the span of thirty years. I think that the allegiance is a fact of major importance for a number of reasons, not the least of which is that it allows us to get Latour down to earth, where he can do us some good, and out of the realm of mannered high-cultural debate, where he is rendered as useless as the rest of his fellow debaters.