Rhetoric & Public Affairs
28 articlesMarch 2025
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Abstract
In The Center Cannot Hold: Decolonial Possibility in the Collapse of a Tanzanian NGO, Jenna N. Hanchey delves into the intricate and often contradictory world of international nongovernmental organizations (NGOs), focusing on their operations in Tanzania. Blending decolonial and psychoanalytic theory, Hanchey explores the political and social forces that govern the operations of NGOs in Africa. Hanchey's central theoretical contributions are, first, the concept of “liquid agency,” which refers to the fluid ability of individuals to act in varying contexts (17). Such an ability project serves as an interconnection between personal agency, external influences, and environmental circumstances that could cause human agency to shift. Second, the concept of “liquid organizing” refers to the flexible and adaptive approach NGOs take to prioritize relationships with Indigenous people beyond rigid engagement structures (21). This focuses on the collaboration and spontaneity of Western donors to respond to the needs of stakeholders. Hanchey, in weaving the threads of these theoretical ideologies and proving their practicalities, draws on rhetorical fieldwork, ethnography, and rhetorical criticism to examine how Tanzanian NGO workers and communities navigate and resist colonial systems, frequently creating their own “fluid” response to the inflexibility they encounter.The book is made up of two sections. In Part I, comprising the first three chapters, Hanchey explores the theoretical foundations of Western subjectivities, mainly how leaders and volunteers participate in “haunted reflexivity,” as defined by Hanchey (31, 56). This idea draws attention to the struggle between the volunteers’ attempts to distance themselves from neocolonialism and their awareness of their involvement. These silent conflicts demand the volunteers’ acknowledgment of “hauntings” or lingering issues, especially those that unsettle the sense of self or familiar systems of control. Part II, also divided into three chapters, turns to the NGO itself, discussing the conflict between Western organizational theories and the more flexible, relational organizing styles of the Tanzanian people. The chapters examine leadership and land ownership tensions and conclude that when the NGO “falls apart,” the collapse creates new opportunities. The book's primary metaphor—the “center cannot hold”—indicates how neocolonial and decolonial ideas are incommensurate. However, the transformational and adaptive potential that arises from the NGOs’ disintegration, what Hanchey calls “fluidity,” becomes the unifying theme of the conversations across the book.Hanchey's critical examination of how a Tanzanian community was made to embrace modernization principles prompts NGOs to recognize and be mindful of presenting programs that reflect a Westernized gaze. She argues that Western donors provide incentives that eventually lead aid workers to adhere to ideas of altruism and use irony or detachment to avoid responsibility and a confrontation with structural problems. Hanchey states that international aid “offers the opportunity to resecure masculinity through neocolonial relationship” (34). Thus, the core of the first chapter exposes readers to how international aid not only assists but also functions as a means of maintaining power, reinforcing gender hierarchies, and perpetuating unequal relationships between the Global North and South. The rhetoric of help also affirms the provider's sense of masculinity, tied to dominance and control. According to Hanchey, Western subjects—men in particular—reproduce hierarchies under the impression of beneficence. Through the second chapter, Hanchey calls readers to think of how the “subjectivity of Western volunteers is constructed through foreclosure of the neocolonial self” (60) and “how white supremacist and neocolonial attitudes underlie the fantasy of white saviorism counterintuitively providing grounds for volunteers to avoid recognizing themselves as partakers of fantasy” (73). Thus, Hanchey examines how white volunteers perpetuate colonial power dynamics while avoiding self-awareness or accountability. To avoid culpability, these volunteers use denial, which is discussed in subsequent chapters as a means of maintaining subjective coherence.Chapter three concentrates on the haunted reflexivity that leads to the internal change of Western subjects, and focuses on how Tanzanian NGO staff members implement flexible organizing techniques within the inflexible frameworks. Hanchey poses critical questions that challenge “what being reflexive means” (89). By doing this, she compares the effect of colonialism on both the colonized and colonizer: “Haunted reflexivity requires choosing not to turn away, choosing subjective dismemberment over a reprisal of fantasy, choosing to give up the fiction of control” (101). This means that there is a necessary “haunted reflexivity” to be faced due to the abhorrent legacy of colonialism for both the colonized and the colonizer. Hanchey argues that the erasure and pain imposed on their identities must be faced by the colonized, and they must resist the need to romanticize their victimization or pre-colonial pasts. Conversely, the colonizer has to give up moral and political superiority and acknowledge their past and present involvement in oppressive regimes. To do this, Hanchey states that both must relinquish illusions of control or innocence, embrace the discomfort of unresolved histories, and take on the challenge of reevaluating authority, identity, and responsibility.The Center Cannot Hold makes evident that Tanzanian employees are already managing significant inconsistencies through liquid organization, while Western volunteers are “haunted” by their conflicts. The fractures in organizational structures are similar to the breakdown of cohesive Westernization in Tanzania. Hanchey underscores the necessity of these fractures for decolonial transformation in chapters three and four, whether in organizational structures or subjectivity. She alludes to the lack of understanding among the Western organization and Tanzanians, noting that, “without understanding, donors would continually be unable to apprehend how their ideas for the project and control of funds lead to atrophied” relations and disaster (139). Thus, the cracks created by misunderstanding cause foreign organizations to realize the weaknesses of their top-down approach to communication with Indigenous people.Hanchey narrates how the NGO's collapse brings colonialism's fluidity to a logical end. Here, she uses the term “fluidity of colonialism” to describe how the effects of colonialism endure and evolve into other forms, such as neocolonialism, in which outside forces—typically Western governments or organizations—continue to impact former colonies. It might be noteworthy, however, that in grasping liquid agency, Africans have to realize that colonialism's “epistemic injustice is much deeper” than what academics or methods of inquiry have proven (143–5). On this note, Hanchey invites readers to reflect on how colonization has not only disoriented African political, economic, and social structures but also affected Indigenous ways of knowing, appreciating Indigenous practices, and epistemic autonomy. The reflexivity of the NGO presented in chapters four and five serves as a means of negotiating colonial structures that propel the NGO's demise in chapter six. To Hanchey, for “marginalized subjects,” “solidity cannot be trusted” (169). Instead, “organizational ruination figures the possibility for decolonial transformation” (177). In this possibility lies the impetus to create entirely new forms of organization independent of colonial and imperial power dynamics. Hanchey's approach asks readers to view organizational collapse as an opportunity rather than a failure. The collapse of NGOs allows local Tanzanian workers to redefine their positions, reject extra-organizational control, and set a new course in line with their needs, priorities, and values.The Center Cannot Hold's last section explores how “decolonial dreamwork” becomes possible when Western subjectivities and organizational structures finally collapse. As part of this dreamwork, Hanchey argues that “Youth Leaders Tanzania is the product of decolonial dreamwork, and it desires a future where the spark of decolonial dreamwork lights innumerable fires—fires that catch, spread, and change the face of the future” (193). In this, Hanchey highlights the potential of Youth Leaders Tanzania as part of a larger movement towards decolonization, one that envisions a radically different, more inclusive, and more just world. She urges readers to envision and construct previously unthinkable futures due to colonial structures. Thus, Tanzanians need to imagine and actively create alternative realities and systems of existence that colonialism made impossible or suppressed. This is what Ngũgĩ wa Thiong'o refers to as “decolonizing the mind,” which emphasizes the necessity of dismantling colonial ideologies (52).1These ideologies include gender binaries, racial hierarchies, and patriarchal governance structures that limit how people imagine their lives, relationships, and identities. Ultimately, Hanchey calls for non-Western societies to uphold their Indigenous knowledge and cultural practices to reshape social norms.Regarding the power tension between Western actors and Tanzanian peoples in particular, The Center Cannot Hold offers an extensive and original perspective on the operational difficulties faced by NGOs in postcolonial contexts. Hanchey's work is stimulating, provocative, and timely, as it challenges the underlying assumptions of the role of NGOs in post-colonial societies. It critically explores the dynamics and weak connections between non-governmental organizations and Indigenous societies. Hanchey contributes to growing scholarship on decolonization and empowerment within various sectors, including development and humanitarian aid, especially in Africa. She draws attention to the fact that, although not all NGOs contribute meaningfully to postcolonial societies, they must undergo a decolonial transformation. This involves moving away from a one-size-fits-all approach and fostering genuine partnerships that elevate Indigenous voices, cultures, and knowledge systems.Readers unfamiliar with the decolonial and psychoanalytic theories used by Hanchey may appreciate the book's theoretical richness, which is easy to understand, especially considering how Hanchey infused these frameworks in her analysis to critique the operation of Western NGOs in Tanzania. Hanchey navigates complex territory as a scholar doing valuable work in an understudied African country. Her reflexivity is an advantage as it enables her to expose the hypocrisy of Western benevolence. This self-reflection allows her to critically engage the power dynamics that she encounters in the operations of the NGOs. While she spotlights local and Indigenous perspectives, Hanchey's positionality enables her to critique the Westernized exploitation of African development narratives without obscuring African people's ingenuity and ability to build and sustain the continent. In this way, Hanchey opens a space for vital conversation about the potential for decolonial transformation within the development sector, encouraging readers to reimagine the possibilities of a future untethered from colonial systems of power. The book encourages practitioners, policymakers, and scholars to reconsider traditional paradigms and explore innovative models prioritizing Indigenous agency, sustainable partnerships, and community-driven outcomes.
December 2024
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Abstract
How does America feel? We could ask introspectively—how does it feel to identify with, think about, and generally be proximate to America—or haptically—how does this imperialistic nation-state feel when it impacts different bodies? In American Magnitude, Christa Olson answers both versions of the question: she parses affects associated with American pretenses towards grandeur and reflects on the material consequences of America's inflated public feelings. The book deserves attention from anyone whose work encompasses affective publics, visual rhetorics, borders/borderlands, and the practices and legacies of American colonialism.Olson contends that, between the middle of the nineteenth century and the middle of the twentieth, “US Americans looking from the United States into the ‘other’ Americas to the south created, sustained, and circulated the United States as America through appeals to grandeur, import, and consequence” (6). Each of her chapters takes up a case study in the causes and consequences of the United States’ hegemony in relation to its neighbors. As her focus ranges across visual media from lithographs to animated films, she charts how public feelings accumulate, circulate in personal and national stories, and reinforce the self-importance of American self-representation. She also keeps an eye on the fragility of American self-aggrandizement and its failure to get non-U.S. audiences to take it seriously. The book not only carefully analyzes claims to national significance in rhetorical practice but also models how to write about hegemonic rhetorical patterns while decentering those pattern's own claims of importance.The introduction starts with Olson's “central assumptions”: that “American scenes” teach U.S. audiences the “contours and responsibilities of being American,” and that “becoming American . . . required looking not only within but also beyond US borders” (6). She develops those assumptions with three key terms: hemisphere, magnitude, and feeling. Describing her work as not strictly decolonial in practice, but as an investigation of how colonizing power functions, she focuses on “the history and consequence” (12) of U.S. habits of viewing the hemisphere as space to be controlled for gain. Magnitude names the rhetorical engine behind those habits and thus is the conceptual heart of the book. Magnitude, she argues, inheres in a variety of rhetorical practices for establishing importance and so appears in different guises across historical contexts. After defining its “close links to the sublime” (13), she rounds out the introduction by reminding readers that magnitude “rushes through a seeing-feeling body” (19). Locating magnitude in sensoria leads her to the final keyword, feeling. Magnitude's “normative common sense” is not an intangible idea but the lived reality in publics “formed through intensity of feeling and a need to monitor bodily borders both literal and symbolic” (23). Feeling, to Olson, constitutes publicness as such, as it keeps vivid the visceral qualities of what it is like to be in public. Magnitude, we might say, is not just a way of viewing, but a way of life.Chapter one offers both an origin story of hemispheric magnitude in American history and an innovative contribution to theories of visual circulation and public feeling. In it, Olson stories a wealth of archival material left behind by U.S. Americans trying to make sense of the Mexican-American war. She surveys the letters and lithographs through which the “war's implications—its aims, its triumphs, its costs—were before their eyes” (31). She theorizes “accumulation” to explicate why that archival material mattered, defining accumulation as “circulation's necessary counterpart,” involving “the buildup of material over time” regarding ideas and arguments, the slow gathering of “the stuff that sticks around and creates significance” (43). Accumulation innovates within extant disciplinary vocabularies of circulation and affect in that it allows Olson to discern affect mattering in moments when it moves too slowly to influence individual rhetorical encounters. Accumulation also lets her take a unique perspective on grandeur, describing it not as a single strike of sublime intensity but something that can gather too slowly to be noticed. American magnitude, she argues, did not occur overnight to Americans visualizing the Mexican-American war; it sedimented over time and across thousands of letters and ephemera of visual and material culture, and, like a mountain range, grew up gradually. Addressing why Americans accepted hemispheric hegemony as a dominant frame for viewing their place in the world, Olson claims that they acquiesced “to the precise shape of the nation as inevitable, as destined, and as exceptional” (65) largely by virtue of learning to take that shape for granted.The next chapter tells six stories about Frederic Church, the painter whose landscapes colored how Americans imagined “their” hemisphere. Trying to “defamiliarize the presumption of whiteness and [U.S.] Americanness that suffuses Church's paintings,” Olson tells “story and counterstory” (70) in a chapter that could have focused only on visual rhetorics. Expanding readers’ perspective on nostalgic paintings, the stories she tells contextualize, undercut, and complicate “the American stories” (71) and the landscapes of Church's that told them, that treat hemispheric hegemony as received fact. The chapter thus highlights the incongruity between magnitude's fictional “true American [white, Northern, masculine]” (81) and the character of the painter whose journeys south “left him gasping, itching, sweating, and shivering” (89). We get a picture of Church hiding his travails in tropical climates behind a more palatable painting of “placidity and tranquility” (87) that other white men could fantasize about conquering. Olson summarizes that “painting, in this retrospective, is colonization by another name” (99).Chapter three focuses on an irony of American magnitude: in an effort to be bigger than the rest of the world, American magnitude cannot recognize epistemologies other than its own, so it relies on tropes of “discovery, invention, and revelation” (105) to frame other cultures’ materials as spectacles for American eyes. Machu Picchu is the chapter's case in point for such rhetorical operations of “revealing discovery” (136). It follows Hiram Bingham, a mercenary adventurer dressed as a scientist, as he “went looking for greatness” to project to American viewers and “primed his methods to ensure he found it” (114). The chapter highlights not only how rhetorics of grand discovery “make the things that they bring to light” (137), but also how magnitude ignores entire epistemologies in framing the world as the measure of Americans’ greatness. Olson ends the chapter dwelling on the “opacity” of Bingham's “refusal to be held accountable by or to his Peruvian counterparts” (136), which Olson calls innate to rhetorics of grand discovery as such: “revelation, by necessity, hides” the “other possible understandings” (137–138) of what is being “revealed” as a discovery.The fourth chapter further develops the theme of magnitude's opacity, here from the perspective of people “looking askance” (171) at nationalistic paternalism. Olson investigates the Walt Disney Company's filmmaking work for the U.S. Office of the Coordinator of Inter-American Affairs, a unit meant to sell America's image to people in Latin America through pseudo-educational films that, in truth, barely passed as bad propaganda: “a bad gift,” in Olson's words, “presented as charity” (142). Comparing the U.S. American intent behind, and reception of, Disney films to the films’ reception in Latin America, Olson emphasizes magnitude's fragility. International audiences always viewed the tropes of “normative white, settler vision” with justified derision, in the process “pulling [American magnitude] off-course and making use of it slantwise” (178). This kind of humbling claim—that adherents to American magnitude who presumed their point of view to be “the unquestioned center of America” were “imagining things” (145)—winds down Olson's content chapters with a detailed example of how American magnitude has often failed to spur any usable rhetorical invention at all, let alone to compel actually existing hemispheric audiences to take it seriously.The concluding fifth chapter offers advice about how to resist magnitude's claims. Olson advocates a turn to “post-magnitude rhetorical history, theory, and criticism,” a disciplinary future where rhetoricians have learned “to sit with limitedness” (188). Identifying magnitude's impetus towards grandeur with the American academy's need for scholarship to be big, important, and, yes, grand, Olson refuses sweeping statements about what rhetoric beyond nationalistic magnitudes must be and instead offers advice about where such rhetorics would start. Specifically, she councils us to “be partial . . . keep a messy slate . . . do the hard work of connection [and] care” (188–193). It's a fitting way to conclude. The book models how to deal with authorial positionality in the face of an archive of harm. Olson weaves different modes of narrative, sometimes traditionally foregrounding a historical event explicated by the expert author, and at other times writing transparently about her access to, and affective response in the face of, various archives of magnitude. The book rewards close readings that pay attention to when it speaks in first-person and when it speaks as an authorial expert. Which, again, means that the conclusion is fitting: if we take Olson's call for post-magnitude rhetoric seriously, there was no serious way to end this book in the authoritative, as opposed to self-reflective, voice.One question lingers for this reviewer: Does Olson give magnitude too much credit? She seems to treat magnitude like a problem inherent in claims about significance as such, and not a problem specific to U.S. American nationalism. Olson would probably, if asked, dissociate magnitude from other forms for signifying importance, significance, and/or worth, and stress that magnitude is a particularly American place from which to evaluate something. But there are moments in the text where the distinction does not appear, and she considers magnitude like an unavoidable status quo, or even a feature of any claim about significance by default. I wonder if saying we need to be “post” magnitude gives too much credence to American magnitude's own aspirations toward perfection. Put another way: non-magnitudinous rhetorics only look limited and partial from magnitude's own point of view. Do we, by calling for new disciplinary paradigms to get beyond magnitude, accidentally reify its impact and, in the process, hide how some scholars, writers, and activists all along have been beyond magnitude—and have, in fact, never had the luxury of taking magnitude seriously?Olson has written an attentive and meaningful book, a clinic in the writing of palpable history. American Magnitude accounts for how magnitude matters materially, in bodies and maps, in felt distance and implied relation. It steadily innovates in approach to common theoretical concerns—circulation, sublimity, and so on—helping our discipline continue to shift focus from the sudden effects of rhetorical genius to the gradual accretion of norms, values, and forms. It is one of several recent landmark books in rhetorical studies (think of Emerson Cram's Violent Inheritance or Catalina M. de Onís's Energy Islands) that reject sweeping conclusions in favor of much more locally focused and self-reflective answers to problems of baffling scope and duration. It therefore communicates a sense of the fragility of magnitude: the light touch of the conclusion resonates with a fact Olson demonstrates from the introduction, namely that all visions of grandeur contain the conditions of their own diminution. In its scope and balance, it is clearly a book, like her research subject, that sedimented over time, accruing layers, eroding jagged edges, building gradually. The care with which Olson balances theoretical nuance, detailed case studies, methodological rigor, and self-reflection evokes the steady grace of the landscapes her book's subjects inhabit. The highest compliment we could pay it is to imagine all the ecosystems of research beyond magnitude—critical of U.S. American hegemony, attentive to flows of movement and immobility across and between borders, breathing in various formal and informal archives—to which it will surely contribute.
September 2024
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Abstract
Multimedia platforms have become living archives for spectacle and normalized cruelty, inviting audiences to watch and watch again. What does it mean to consume media that is despicable in both content and form? What are the impacts of doing so repetitively? What is the appeal of public revelation? In his book Caught on Tape: White Masculinity and Obscene Enjoyment, Casey Ryan Kelly unpacks the role of spectatorship and consumption related to obscene enjoyment. Paying attention to manners of disclosure, Kelly uses psychoanalytic theory to work through how public revelations speak to racist and misogynistic underpinnings of whiteness. Through case studies on public freak out videos, leaked audio files, and viral sex-tapes, Kelly explores the perpetual feedback loop of grandiose public revelation to achieve post-racialism. This critique shifts accountability from an individual issue to a structural consequence of white-masculine power.Kelly's introduction, “On Obscene Enjoyment,” contextualizes the role of the viewer by outlining the variables of his analysis. Speaking in conversation with traditional notions of secrecy and surveillance by scholars such as Jodi Dean and Douglas Kellner, Kelly centers the appeal of a public matter that was initially private. Disclosure itself creates the perception of an authentic reality behind closed doors. The spectatorship involved reflects a particular perversion wherein the viewer knows it is wrong to look yet looks anyway. It is from this perspective that Kelly introduces Lacanian psychoanalytic theory, specifically the role of jouissance, to address satisfaction that is sought out by the subject through unattainable means. This “lack” in the self moves the subject toward desire. Watching and listening to publicized privacies creates a moment of significance, of forbidden enjoyment, which scapegoats structural inequity with the individual outburst to unconsciously assure the white subject that their power “still exists” (18). Drawing a throughline between the spectator, white masculinity, and lethal jouissance, Kelly presents a theoretical framework to prepare the reader for what's to come.In Chapter 1, Kelly measures whether “publicized exposure” of obscene behavior ends up stopping white masculine violence (30). Analyzing a leaked tape of a sexually violent tirade by director Mel Gibson, a public outburst by former Seinfeld star Mike Richards, and a racist sex-tape by professional wrestler Hulk Hogan, this chapter examines the double movement of public obscenity as it relates to whiteness. First, these artifacts create the illusion of an instance that has been overcome, playing further into the fantasy of post racialism. Secondly, the instance is also experienced as an ongoing threat. These archived obscenities reinforce white anxiety, demonstrating that racism is “embedded in the white racial unconscious” (43). From this perspective, racism and misogyny are acts of obscene enjoyment, where white desire is projected onto the subjugated Other. Gibson, Richards, and Hogan display how the white imaginary influences dominance throughout the population from “knowledge of racial complicity” (33). This is not to excuse it but rather to understand the depth in which primal fantasies control white masculinity. Understanding the dependence whiteness has on the racialized other becomes crucial to contextualizing the spectator's role in this process.Chapter 2 explores the depths of white anxiety through discourses surrounding Los Angeles Clippers owner, Donald Sterling, and his girlfriend at the time, V. Stiviano. Unlike the blatantly racial epithets of the first case study, Sterling scapegoats his internalized racism with an argument of culture. After Stiviano, a Black and Latina woman, had been spending time at an NBA game with Black friends, Sterling demanded that she stop “broadcasting” her association with Black people (56). Despite being the owner of a predominantly Black team and dating a Black woman, Sterling felt “there was a culture” he, and Stiviano by association, needed to abide by in public. This culture, Kelly argues, normalizes plantation culture to mask white men's phobic response to racialized bodies (56). Using the frame of Lacanian anxiety, Kelly discusses both racial capital and white denialism as essential subjects to understanding how white power becomes more associated with humanness than other racial identities. The broadcasting of Sterling's private racism reveals a white anxiety regarding people of color occupying traditionally white environments. Kelly uses the language of contamination to conceptualize the reality of what Sterling's logics were trying to convey. While Sterling blames culture for his racist claims, he fails to acknowledge consequences of the role he plays in maintaining it.In Chapter 3, Kelly investigates the particular gratifications that occur from viewing and circulating public racist meltdowns. Charting his digital ethnographic analysis of YouTube's algorithm, Kelly demonstrates how the excessive publication and viewership of racist freak out compilations reveal a racist jouissance, allowing white viewers to experience the pleasure of the irruption of hysterical behavior while simultaneously shielding them from their own complicity. Working closely with the work of Joshua Gunn, Kelly turns to aesthetics of pornography and fantasy to explain the disidentification that results from such content. He reveals that the “repeated viewing of people of color subjected to humiliation is ultimately the benefit of the spectator rather than the victims of hate speech” (101). Kelly applies this conclusion across all four case studies to account for the obscene pleasure associated with repetitive absolution.The final case study, Chapter 4, spotlights the rhetoric around the Access Hollywood hot-mic tape leaked during Donald Trump's first presidential campaign. The conversation features a violent and sexually explicit conversation between two men, discussing their entitlement to a woman's body. Kelly connects this to Freud's myth of the primal horde, a parable involving a totem representing a dead father as the end to excess enjoyment for the paternal figure and renewed enjoyment for those who saw the totem thereafter. Trump's election represents a “logical extension of the decline of the paternal signifier” (105). When Trump makes the claim that “when you are a celebrity, they let you [grab ‘em by the pussy],” he is declaring a form of political power and celebrity that is grounded in a state of exception. His role as the primal father fosters the “passive masochistic attitude” that “wishes to be governed by unrestricted force” (108). In combination with the fact that this tape is audio only, Trump's statements become demands for his own desire: How can we please him? From this position of power, his statements function as a test of loyalty to listeners—the dynamic conditions his audience to divert agency to him. For this reason, the Access Hollywood tape is not an embarrassing exposure but rather one that revealed the truth of Trump's ideology as it related to political power. Trump's statements invite audiences to be the object of desire as the politician ruthlessly sought out his own.Kelly ends the book with an Epilogue titled “On Pointless Enjoyment.” In these final pages, Kelly notes that media spectatorship will always exist from unconscious desire. It is not just what is caught on tape and then publicly viewed but instead the compulsion that is fed through repetitive viewing. Kelly offers this as his entry point into rhetorical criticism, explaining that people are hailed into viewership that feeds into one's desire. His objective is to make sense of “what white masculinity discloses about itself” and the audience dynamics created through simultaneous public and private admission (127).Kelly offers a solution: a “defense of accountability that starts with the subject's avowal of desire” (133). In other words, we need to separate white masculinity from the death drive so that white victimhood may be curtailed in relation to oppressive or violent actions. Shifting accountability to the self moves the impulse the spectator feels toward the Other and “traverses the narcissism of liberal fantasy” by further understanding the lack that seeks fulfillment (131). Moments of obscene enjoyment are the result of a lack of a lack—a pursuit of satisfaction that results in pushing blame onto the Other. The shift Kelly is calling for toward accountability reverses the direction of lack back to the self, demanding self-reflection in a body that is often understood as victimless.Kelly's careful analysis of the digital shift from private to public is crucial for scholars in rhetorical studies as we grapple with complacency in everyday consumption. Expanding on his previous book, Apocalypse Man, Kelly deftly guides readers through psychoanalytic theory toward the intersections of imagined fantasy and obscene reality to understand the influence that viewership has on the self and the Object. This charge ultimately centers concern for accountability, sharing with readers the powers of acknowledgment. While readers might question the extent to which acknowledgment can foster significant change, Kelly claims that we must understand the fantasy to unravel it. He masterfully crafts a vision of the intangible to bring forward the function it has in our conscious reality. The research is deep and unapologetic, emphasizing the simplicity of the obscure. While I wish this call toward accountability were expanded upon in each chapter rather than the epilogue alone, Kelly's argument still prompts questions of change, rather than within the Other, within ourselves.Caught on Tape brings forward the importance of understanding our own consciousness and consumption patterns as they pertain to the systemic violence of whiteness. It indicates that voyeurism is never passive and repetition never coincidental. The invisible tethers of hegemony continue to command power in moments both immediately and after-the-fact. The excruciating pleasure we encounter in the process is what keeps us tied in the meantime. Kelly's manuscript is a crucial read for scholars at the intersections of digital rhetoric, whiteness, and surveillance, as we posit answers to continuously pressing questions of ideology, ethics, and technology.
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Abstract
Abstract This article critically examines how the term diversity rhetorically functions in progressive white parents’ school choice discourse. I draw from interview and focus group data with white, politically progressive, socioeconomically advantaged parents of K12 school-aged children living in the Madison, Wisconsin area. I demonstrate the significance of the racialized contexts in which the polysemous term diversity circulates to suggest how diversity produces contradictory “both/and” meanings. I argue that emphasizing the privileged positioning of white rhetors illustrates how diversity functions both to celebrate multiculturalism and to maintain whiteness as center. My analysis explores how parents position diversity in relation to their school choice decisions as threat, as distant other, as capital, and as commonplace. In doing so, I demonstrate the varying degrees to which diversity functioned to reinforce whiteness's dominance. Through troubling how parents engaged the term in uncritical ways, this paper contributes a nuanced and complex interpretation of how diversity rhetorically functions in polysemous ways within white progressive parents’ school choice discourse to produce paradoxical meanings.
June 2024
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Abstract
Allison Rowland's Zoetropes and The Politics of Humanhood is about rhetorics of humanhood or how some come to be counted as human while others do not. It considers how hierarchies of humanhood are generated, sustained, and reordered, examining the discursive patterns by which movements along the scale of human valuation occur. The majority of the book is devoted to three case studies, each of which focuses on a distinct contemporary site: the American Gut Project's public information regarding the gut microbiome, the National Memorial for the Unborn's memorializations of aborted fetuses, and the gym scene in Boulder, Colorado. It is an eclectic set of cases, yet one that coheres in Rowland's conceptual framework and in its focus on health and body related issues: guts, abortion, and fitness.The book's title comes from the term “zoe,” which Rowland explains is “pronounced zoh-eh; rhymes with ‘no way’” (2). She gestures toward Giorgio Agamben in her use of the term but is clear that her usage is not the same as his notion of bare life. She appends “zoe” to “rhetorics” to identify the range of discursive moves by which life is valued and devalued across the spectrum of humanhood. As such, the book is very much about biopolitics and also, she takes care to emphasize, necropolitics. Citing Achille Mbembe's work, she stresses that when it comes to the hierarchies across which humanhood is ascribed, devaluations are an inevitable counterpart to elevations. She uses the term “transvaluation” to capture both forms of movement and their interconnectedness. And across case studies the book remains attentive to the dynamic by which humanhood's hierarchies produce both beneficiaries and casualties. As a whole, it convincingly illustrates the sort of insights that rhetoric, as field of study, brings to scholarly conversations around biopolitics and necropolitics.Rowland's book is firmly anchored in the rhetorical tradition. She aims to equip readers with a language for identifying and discussing the rhetorical patterns by which transvaluations occur. The term “zoerhetorics” is thematic, referencing modes of discursive transvaluation in general. But more specifically, Rowland is concerned with a specific iteration of zoerhetorics, zoetropes, or the figurative devices by which valuations along the hierarchy are enacted. For this, she draws from the deep well of rhetorical tropes, engaging long-standing—but now somewhat obscure—concepts like antonomasia and somatopeia to discern modes of figurative transvaluation. Her hope, she notes with a wry nod to its unlikely realization, is that even journalists or citizens might pick up this language and use it as a resource for naming and thereby more effectively addressing problematic zoerhetorics.It is fitting that Zoetropes and the Politics of Humanhood begins with the description of a classroom exercise the author uses to introduce students to some of the book's core ideas. Well-suited to adoption in an upper-level undergraduate or graduate course, the book explains key ideas and concepts in lucid and straightforward fashion and deploys specialized terminology judiciously. In addition, one of the book's notable strengths is its thoughtful self-reflexiveness. Rowland does not construe rhetorical analysis as a disembodied process but as one in which a positioned, sometimes personally-invested, self participates. For example, in a chapter on fitness culture in Boulder, Colorado that examines how certain privileged, fit bodies become valorized while others are cast as lesser-than, Rowland acknowledges her own participation in that culture. She describes some of her time at Boulder gyms, reflecting on the experience of complicity in that particular zoerhetoric. This is a candid illustration of what it looks like to critique rhetoric while not entirely exempt from that critique oneself.Perhaps the most compelling chapter is the one focused on pro-life fetal memorialization at the National Memorial for the Unborn. Rowland examines the myriad ways the memorial ascribes human status to the fetus, through memorial plaques inscribed with individual names, for example. In doing so, she engages in highly positioned rhetorical analysis. For example, she describes first encountering the memorial via a weblink: “I remember sitting up a little at my desk . . . —how interesting, I thought; this fetal memorialization stuff is a bigger deal than I thought” (81). Later she recounts taking a research trip to the National Memorial on Mother's Day, only to be surprised to find no one else there. She also acknowledges the difficulties of doing research in the pro-life community as someone who is herself pro-choice. The chapter offers a lesson in how we might communicate about our research process in a way that acknowledges personal context. And for students, it is a helpful illustration of the messiness of academic work in which a researcher might at times be intrigued, conflicted, disappointed, etcetera and must grapple with various challenges while making adjustments during the unpredictable research process.The zoerhetorics that determine who gets counted as human and who doesn't underwrite much tragedy throughout human history, legacies of oppression and violence, and misery wrought against those deemed less than others. Rowland's arguments meaningfully intersect with long-standing scholarly conversations around the rhetorics of race, class, and gender concerned with the same. And while her case studies arguably avoid the most horrific sites of zoerhetorical consequence, she attends to their terrible potential throughout the book. In Chapter One, she elaborates at some length on the Great Chain of Being as a foundational zoerhetoric, one that still structures, often implicitly, assumptions about who counts as most and least human. As an enduring Western hierarchization, it has facilitated no small amount of subjection throughout history. Her case study on the American Gut Project addresses how communication around gut microbes sometimes draws on paternalistic and colonial rhetorics in which racial hierarchization is also involved. At the same time, one can imagine other case studies that grapple with even darker material, which dwell more fully on the horrific consequence of casting some out of the realm of perceived humanhood.Given Zoetropes’ self-reflexive approach to research questions, methods, and findings, it is no surprise that the book has a more narrative quality than many monographs in rhetorical studies. Rowland tells the stories of her research process, while also convincingly demonstrating its results. Consequently, the book is engaging to read, well-positioned to hold the interest of a broad readership. At the same time, the book also systematically details various discursive moves by which zoerhetorics are enacted. Rowland includes a mini-glossary of key terms at the end of the introductory chapter and, in the conclusion, outlines what she calls “zoerhetorical theory's propositions,” an encapsulation of the book's key arguments across case studies.Zoetropes equips its readers with tools with which to name, conceptualize, and potentially dismantle hierarchies of valuation. The stakes are high. As Rowland argues throughout the book, zoetropic hierarchies determine which lives come to matter or not, with life-or-death consequence. It is a sign of the book's merit that readers will want to take its productive conceptual frameworks elsewhere. The book effectively beckons past itself, inviting us to apply Rowland's critical tools to cases beyond her own. It is an invitation worth accepting.
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Abstract
Assuming the mantle at R&PA was a weighty responsibility for me, personally as well as professionally. Very few people likely know this, but I was a graduate student editorial assistant at Texas A&M when the journal started. Back in the day, I helped vet essays prior to publication, which meant trudging over to the library to pull books and journals off their shelves to check citations. Like many others in the field, I have submitted manuscripts to be considered for publication in this journal and been rejected. One of my greatest professional regrets is dropping a revise and resubmit I received from R&PA while in graduate school—I did so, I told myself, to focus on my dissertation. Never would I have thought I would become the journal's editor. Nevertheless, I am honored to be editor of a journal that has produced so much work that resonates so powerfully in the areas about which I research and write. Its scholarship has proved so influential in my thinking and research over the years that much of the readings I assign to the graduate students in my rhetorical criticism course come from its pages.I had an affectionate, yet sometimes contentious, history with the founder of this journal. Marty was my professor, served on my MA committee, provided a reference to graduate school, published my work, and offered me guidance as I became an editor myself (you have to “ride herd” on reviewers, he told me). I often have wondered what he thought when I was selected as the editor of R&PA; he was still alive at the time.When I first agreed to edit Rhetoric & Public Affairs, I knew I wanted to have an invited issue—something I did not do for either of the journals I edited previously. When the field erupted in a justifiable uproar a number of years ago, I remained silent. I did not do so to be complicit with existing power structures. I did so because others’ voices needed to be heard more than mine; our community did not need my voice merely making noise or filling space. An invited issue—in the journal around which much of the controversy came to the forefront—thus seemed to me a particularly poetic and apt opportunity to provide a vehicle through which I could magnify others’ voices.As I began to conceptualize a special issue, I knew I wanted to do something that gestured to the journal's past while acknowledging our present. I also wanted to do something that would create an inclusive space for voices not typically published within its pages, providing an opportunity for scholars not as advanced in their career trajectory to publish in R&PA. I had an idea to take a page from the journal's (and the discipline's) past and flip the script a bit.In the Spring of 2000, Michael Leff guest edited a special issue of Rhetoric & Public Affairs (following a presidential rhetoric conference) about what scholars perceived as President Abraham Lincoln's moment of greatest rhetorical leadership. The scholars in that issue approached the question from a wide variety of perspectives. Some analyzed a single text (varying from the famous to the obscure) whereas others used multiple texts. Some discussed the affirmative rhetorical choices Lincoln deployed whereas others discussed how Lincoln effaced himself in his discourse. All focused on the rhetoric of one orator—a celebrated and official leader of the United States of America.Realizing that rhetorical leadership looks different to different populations or within different contexts, I reached out to authors I thought could bring a unique perspective to the conversation. Not all of the scholars to whom I reached out responded. They might have missed my email, incorrectly thought the offer was a widely cast one, did not have the time or the capacity to write something, or did not want to be published in this journal. Some of the scholars who did respond were unable to draft an essay at this time or ended up being unable to do so for various personal and professional reasons. I know readers will wonder why certain voices were not included. Please know that I tried to have more perspectives represented and that I hope more voices that research different populations will be included in the pages of this journal in the future. This one issue is not enough.I invited the scholars within this issue to answer the question, “What does rhetorical leadership look like” to different people or in different contexts? I wrote to the invited authors that rhetoric, leadership, and rhetorical leadership, can look different to different populations active in the public sphere. Consequently, what constituted rhetoric, leadership, and rhetorical leadership, were all “open” concepts. What counted as a text, who communicated—or did not communicate—and about what they communicated were left to each scholar to be determined, according to what each would view as appropriate to their area of study. I wanted the call to be cast as widely as possible to allow creativity and agency in authorial response, yet I also wanted to maintain a discernable theme. I did not want my thoughts on the subject to lead, but to provide a site for authors who specialize in different areas of study to formulate the conversation. (This is not to say that I did not provide editorial guidance.) I asked, moreover, for the authors to keep the essays relatively short—shorter than the essays we typically publish—so that more voices and perspectives could be included within the issue. I am excited for the readership of R&PA to engage with the ideas presented by the authors.The essays in this issue of R&PA explode the idea of what constitutes rhetorical leadership. They show us that rhetorical leadership is not monolithic, it does not have an identifiable genre, and it is not speech- or discourse-reliant. Rhetorical leadership enables voices to be heard in transgressive and transformative ways through different channels of communication, through the embodiment of place and ideas, and through actions. Rhetorical leadership can be fluid and/or guided by geographic space. The essays in this issue largely reject notions of leadership that are patriarchal and adhere to traditional leadership structures. The authors often reconceptualize notions of power and forefront discourses that have not received much scholarly attention, have been neglected or silenced, or have been differently empowered. Many essays show rhetorical leadership in communal contexts, rejecting traditional pathways of power that made previously conceptualized understandings of rhetorical leadership possible.In his essay, “Queer Rhetorical Leadership: ‘Ethical Sluts’ in Modern U.S.-American Polyamory as Exemplar,” Thomas R. Dunn queers the idea of leadership, opening leadership up to “possibilities and potentialities” rather than definitive generic markers. Dunn examines how Janet W. Hardy and Dossie Easton's book, The Ethical Slut, uses “joyful, radical revisioning; the use of transformational vulgarities; and cultivating comfort in irresolution” to enact a form of queer leadership. Queer leadership, Dunn explains, values adjusting to contemporary issues and concerns, enjoys a “colorful linguistic style” some may deem vulgar, and invites ambiguity and a lack of resolution. Although a queer leadership style “is necessary to rethink the social norms that too often constrain queer life and which, when reinvented, can make new ways of living life queerly possible,” Dunn clarifies that queer rhetorical leadership can be used by anyone to address issues that previous understandings of rhetorical leadership have not been equipped to address.In their essay, “Led by the Land: Recovering Land Agency and Interconnectedness in Social Movement Scholarship,” Noor Ghazal Aswad and Michael Lechuga look at social movements that understand leadership through “leaderless,” land-based, shared geographic space. Ghazal Aswad and Lechuga “envision a form of rhetorical leadership that distributes responsibility, risk, and rewards to all members of a group.” Land can create political subjectivities and social connections. Using the Syrian revolution as a case study, they use the people's response to the Assad regime's practice of sieges and land-burning to demonstrate how the reclamation of the land for subsistence can be generative for survival with the land. Through practices of seed-smuggling and bottom-up farming, enabled through a cooperative agrarian network, the community's relationality and subjectivity is created through emplaced rhetoric that is intersectional and connected.Allison Hahn investigates how technology enables marginalized committees to participate in community development planning in her essay, “Rhetorical Leadership of a Data Story.” During the COVID global pandemic, technological advances such as video teleconferencing have enabled traditionally marginalized communities to participate in the deliberative process. Through her analysis of Diana Wachira's presentation of evidence-based research over a Zoom meeting to an international audience about the eviction of the Kariobangi North community in Nairobi, Kenya, Hahn shows how Wachira employs emplaced rhetoric, making known what might be unknown—or at least lesser known—otherwise. In Wachira's case, she used her own research to provide context and information about the magnitude of persons to be displaced as well as their history with the land upon which they live—information not shared via typical news networks. Wachira's emplaced rhetoric provides a powerful example of how a marginalized community can use their own narrative to counter the dominant narrative to protect human rights and to advance environmental justice.Luhui Whitebear uses counter-colonial intergenerational storytelling to examine the ways in which Indigenous rhetorical leadership advocates social change by bridging multiple worlds, across generations and between Indigenous and colonial systems in her essay, “Our Voices Have Always Been Political: Indigenous Feminist Rhetorical Leadership.” Whitebear examines the rhetoric of three Indigenous women—Zitkala-Ša's boarding school era poetry, Laura Cornelius Kellogg's popular press publications, and Secretary of the Interior Deb Haaland's speech from Alcatraz—to show not only how these women survived settler colonialism, but also how they resisted colonial systems and practices to preserve their own cultural Indigenous knowledge systems and values within “spaces designed to exclude them.” The rhetorical leadership of Indigenous rhetoricians represents their larger tribal community and history, advancing Indigenous rights while preserving and perpetuating Indigenous culture.In their essay, “The Greta Affect,” Justin Eckstein and Erin Keoppen look at how claims to youth get circulated in the public sphere as a rhetorical resource to create an affective response to effect change. The authors use popular memes of Lisa Simpson, projecting the ethos of Greta Thunberg, to show how a hopeful and naïve leader gets deployed in the public sphere to advocate for change by shaming adults for their lack of action. According to Eckstein and Keoppen, “the Greta Affect mobilizes affect through the moral claim of right makes might to move an intimate public.” Within the public sphere, the girl is complemented for encouraging courageous leadership and criticized for her pushy naivete. The authors contend that, although Thunberg was constrained through the Simpson memes, youth framing creates unique parameters for public deliberation, opening space for a consideration of the obligations the current generation of leaders owes to future generations.In his essay, “México Pésimo: Colosio's Metanoic and Magnicidal Leadership,” José Ángel Maldonado analyzes Luis Donaldo Colosio's 1994 Mexican presidential campaign speech, “Yo Veo un México,” that allegedly led to his assassination. In his speech, Maldonado tells us, Colosio uses his head as a metaphor for leadership (since the Mexican language does not have a direct translation for leader), acknowledges the existence of Mexican pessimism while calling for the end of pessimism via a series of opportunities that could lead to reform and transformation in the country. Colosio's speech, combined with his assassination, present a metanoic pessimism that awaits new opportunities for Mexican socioeconomic advancement.In his essay, “Lo Único Que Tengo Es Amor Para Amar: Rhetorical Leadership and the Journalism of Alfredo Corchado,” Richard Pineda investigates how the journalist Alfredo Corchado enacts leadership in the borderlands between two countries and identities. Through an analysis of two of his books, Pineda finds that Corchado advocates hybrid identity, resilience, and accessibility. Through accessible writing that relays common experiences of people living on the border, Corchado provides an example of how to negotiate liminal spaces for his audience(s). He uses personal and communal stories to highlight the reliance of Mexican Americans in the United States and in Mexico. He also uses language that connects his audience to their geographical roots while embracing the challenges of their present existence, which offers hope to his readers that they are not alone in their embodied experience.In his essay, “Legacy Leadership: Elaine Brown's ‘Education for Liberation’ Bolstering the Fight for Black Women,” Darrian Carroll examines Brown's 2014 speech to University of Georgia students to explain how Brown encourages activists to continue advocating for liberation through “legacy leadership.” A commemoration of the successes and struggles of the past, legacy leadership provides a model of Black female leadership by reminding the audience of the movement's ideological commitments, retelling the conditions of the past and present that create the need for liberation, and encouraging her audience to do all they can to fight for liberation. Brown empowers listeners to act in their everyday experiences for Black liberation through her personal narratives of leading the Black Panther Party.From these essays, we learn that rhetorical leaders may be, but they do not have to be, individuals in official leadership positions. Leaders, and leadership, abound around us. These essays help us understand that rhetorical leadership gains force from the communities from which these communications derive. Leaders(hip) thrive(s), encouraging their populations in a multitude of contexts. To see rhetorical leadership at work, we can look to the narratives and the lessons that arise from within our communities, as leadership results from a need to change and to adapt, as well as from our traditions, our geographic spaces, our shared histories, our triumphs and our challenges, our needs and concerns, our future hopes and dreams, and our search for place and belonging. People and things that speak to those things exemplify leadership. The form of leadership looks different, depending on the specific contexts from which the leadership emerges and through the eyes attuned to see it.When I assumed the mantle of editor of Rhetoric & Public Affairs, I did so with a commitment to rhetorical studies as a pluralistic effort. The essays in this issue evidence the diversity of work possible. As diverse as this collection is, however, it does not—and cannot—represent the totality of scholarly and personal perspectives. Space in our journals must be opened for additional, new, and emerging voices and perspectives.
March 2024
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Fighting the “Terrible Poison” of Terrorism: Marine Le Pen's Rhetoric of Ethnicism and Islamophobia ↗
Abstract
Abstract This essay outlines the rhetorical elements and discursive strategies used to perpetuate cultural racism, or ethnicism, in contemporary political discourse. Using Marine Le Pen's Islamophobic discourse as a case study, this essay demonstrates how Le Pen deploys ethno-nationalist rhetoric to highlight the dangers that she believes Muslim terrorists pose to French national identity. She portrays Muslim terrorists as rootless wanderers capable of causing irreparable damage to France, which enables her to craft herself as a protector of the French home using populist reasoning. In doing so, Le Pen's discourse stokes fears of clandestine terrorists hiding among the French Muslim and migrant populace, which constitutes the Muslim terrorist—and by extension, all Muslims—as major security and cultural threats to the nation. Consequently, Le Pen portrays French national identity as incompatible with all forms of Islam.
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Abstract
Abstract This essay examines the first major American debate over aerial warfare as a case study in the relationship between visual spectacle and warfighting technologies. In the early 1920s, Brigadier General William “Billy” Mitchell mounted a short but intense advocacy campaign to win public approval for a standalone and fully supported air force. He justified his arguments with sanitized depictions of the warplane's idealized deployment. I call such depictions technological spectacles, and I parse their three hallmarks in Mitchell's advocacy: the dissociation of violence and destruction, the self-justification of technology, and the confusion of possibility for probability. I demonstrate that these habits of spectacle pervaded not only Mitchell's rhetoric but the coverage he received in the press. The essay establishes Mitchell as a key figure in the history of American rhetoric about military technology and, in the process, offers new historical context and critical vocabulary for diagnosing rhetorics of technological spectacle.
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Abstract
Jennifer Mercieca's Demagogue for President: The Rhetorical Genius of Donald Trump arrived at a crucial historical juncture. Published in the summer of 2020, during Donald Trump's presidential reelection campaign, the book provides a comprehensive study of Trump's rhetoric during his former presidential election campaign from June 2015 to November 2016. It is a testament to the book's insights that they feel timely even after Trump's failed reelection bid in 2020 and its politically corrosive fallout. Indeed, in reviewing Demagogue for President in 2024, I am struck by a feeling I can only describe as uncanny: in her incisive analysis of Trump's rhetoric, Mercieca provides readers with a powerful conceptual framework not only for understanding the success of Trump's 2016 election campaign but also for making sense of U.S. political discourse in the years after the book was published.Kairotic moments punctuate the book as a whole. As she recounts in the preface, Mercieca found herself in the limelight after being quoted in a December 6, 2015 New York Times cover story about Trump's rhetoric, an experience that catalyzed a series of high-profile media engagements and ultimately resulted in her writing Demagogue for President. This exigency gave Mercieca the opportunity to follow Trump's presidential campaign in exhaustive detail; as she describes it, “I've studied Trump relentlessly, in order to be able to explain his rhetorical strategies clearly” (xi). That dogged pursuit of Trump's public discourse makes for an engrossing reading experience as Mercieca guides us through Trump's many campaign rallies, interviews, media appearances, and social media posts.Demagogue for President opens by arguing that Trump is a demagogue whose rhetoric harms democracy in the United States. The author shows that making this classification is trickier than we might think. After all, the term “demagogue” is often indiscriminately applied to populist political candidates, obscuring the word's meaning, and Trump consistently positions himself as an outsider, a “fearless truth teller” who speaks back to a corrupt political establishment (7). Mercieca intervenes here by returning to the ancient Greek origins of demagoguery, moving us beyond a perception of populism “unduly influenced by antidemocratic writers” such as Plato (12). Thinking through this context, Mercieca distinguishes two kinds of demagogues on the basis of accountability: “heroic demagogues” hold themselves accountable to the democratic process and use their populist rhetoric to persuade, whereas “dangerous demagogues” avoid political accountability and misuse their populism as a “weaponized rhetoric” to undermine democracy (11–14). Evaluated in these terms, Trump clearly qualifies as a dangerous demagogue and, moreover, “probably the most successful demagogue in American history” (21).On my reading, the author makes two major claims about Trump's demagogic rhetoric. The first is that Trump is a “demagogue of the spectacle—part entertainer, part authoritarian” (210), a tactical performance designed to amuse his audience while manipulating them. Central to that spectacle, Mercieca argues, are three “unifying strategies” (15–17) Trump uses to align himself with his supporters: argumentum ad populum (appeals to crowd wisdom), American exceptionalism, and paralipsis (ironic twists of “I'm not saying; I'm just saying” (16)). Likewise, the author identifies three “dividing strategies” Trump uses to isolate his supporters from their perceived enemies: argument ad hominem (attacks on personal character), argument ad baculum (aggressive threats), and reification (17–20). Mercieca contends that Trump deploys these six rhetorical strategies to “gain compliance” from his audience, which in turn “prevent people from holding him accountable for weaponizing rhetoric” (14). The book's second major claim is that Trump's rhetoric was kairotic: Trump won the 2016 U.S. presidential election because his campaign successfully harnessed the “rhetorical possibilities inherent in a nation in crisis” (204), which Mercieca characterizes as “a distrusting electorate, a polarized electorate, and a frustrated electorate” (20). These distinct yet intersecting contexts, Mercieca argues, supplied Trump with the suasory resources needed to secure the Republican party nomination and, ultimately, the presidency.Structurally, Demagogue for President is divided into eighteen concise body chapters, each of which offers a case study of Trump using one of his six major rhetorical strategies. Mercieca thus provides three separate analyses of each strategy, illustrating how they function in the three cultural contexts that serve as the book's major subsections: “Trump and the Distrusting Electorate,” “Trump and the Polarized Electorate,” and “Trump and the Frustrated Electorate.” Organized in this way, the author's argument gains both range and nuance. The shorter chapters allow Mercieca to analyze an impressive number of examples, and by examining each strategy in three different settings, Mercieca draws out the subtleties of Trump's rhetoric throughout his presidential campaign.Scholarly readers may be surprised to find minimal engagement with academic research in the case study chapters, but this choice serves Mercieca's goal of reaching a wider audience (21). In place of academic citations, the author catalogues Trump's rhetoric through meticulous endnotes of his campaign rallies, media appearances, social media posts, and other popular sources. Trump is quoted extensively, giving readers ample evidence of the six rhetorical strategies Mercieca analyzes. Choosing not to provide literature reviews or other trappings of the traditional academic monograph keeps the case studies accessible and brief; accordingly, any of them would make excellent syllabi material for a variety of rhetoric and communication courses.Some of the book's strongest moments occur when Mercieca pinpoints when and how Trump's rhetoric changed. For example, in a chapter on reification, the strategy of “treating people as objects” (19), Mercieca traces how Trump deliberately altered his campaign messaging about Syrian refugees to align with narratives on Breitbart and InfoWars. In early September 2015 Trump showed sympathy for the refugees’ plight and offered to help (44–45); but, just one month later, Trump began describing the Syrian refugees as a grave threat to the United States, “the ultimate Trojan horse,” to whom he would no longer be willing to offer political asylum (47). Trump even adjusted his signature campaign slogans and witticisms based on audience reactions, as Mercieca carefully documents. Trump's “Low-Energy Jeb” joke, for instance, was in fact Trump's third attempt at an effective ad hominem for Jeb Bush after “the reluctant warrior” and “Jeb Bust” failed to catch on with his supporters (82–83). In moments like these, Mercieca shows how deeply calculated Trump's rhetoric was throughout his 2016 presidential campaign, refuting Trump's claim to be someone who merely and spontaneously calls it like it is.Perhaps the most prescient case study is the final chapter on American exceptionalism, where the author dissects Trump's authoritarian rhetoric and tracks the emergence of his “Stop the Steal” narrative. Remarkably, this book published in 2020 seems to anticipate the January 6th, 2021 assault on the U.S. Capitol, a fulfillment of the anti-democratic rhetoric that Trump has peddled for years. As Mercieca explains, Trump's campaign team crafted its “Stop the Steal” messaging in the summer before the 2016 presidential election. Trump advisor Roger Stone first raised the specter of Hillary Clinton stealing the election the day after she accepted the Democratic Party nomination in July and created a “Stop the Steal” website to circulate these election fraud claims (195–196). More ominously, in an August 1st appearance on Alex Jones's show InfoWars, Stone suggested how Trump should react if he were to lose the upcoming election: “Challenge her being sworn in. I will have my people march on Washington and we will block your inauguration” (196). Of course, Trump's supporters did march on Washington years later to stop Trump's loss to Joe Biden, eerily confirming Mercieca's observation that Trump used American exceptionalism in his campaign to “appeal specifically to authoritarian voters” (191).Demagogue for President ends by returning to the question of accountability: If Trump avoids being held responsible for his demagogic rhetoric, how do we curtail the political damage he inflicts? Mercieca makes two key recommendations here. The first is to bolster public instruction in rhetoric and critical thinking, as doing so is “perhaps the best way to neutralize a dangerous demagogue” like Trump (208). Although a familiar refrain, Mercieca's call for cultivating democracy through pedagogy is particularly relevant when it comes to Trump, who excels at overwhelming the public with his discourse (212). Taking time to unpack Trump's rhetorical strategies, as Mercieca does in this book, might help citizens regain their bearings amid Trump's onslaught of egregious claims.The author's second and far more ambitious recommendation points to a future imaginary: What if our society changed in ways that made demagoguery ineffective? Mercieca only speculates on this possibility, and it would be unreasonable to expect much more than that from the monograph. But I see much promise in Mercieca's “spectacular demagogue” framework, which helps cut through discursive deadlock of whether Trump is “really” an authoritarian or simply playing the part for political gain. As Mercieca persuasively argues, the distinction does not matter. The more important reality is that both authoritarianism and spectacle are “antidemocratic” performances that “deny consent and use rhetoric as a strategic means to an end” (213). Seeing Trump's rhetoric for what it is, perhaps we might begin to answer Mercieca's clarion call to revitalize democracy in the United States.Deep in analysis and sweeping in scope, Demagogue for President: The Rhetorical Genius of Donald Trump makes a significant, lasting contribution to rhetorical studies. The author's insights have only become more salient since 2020, and Jennifer Mercieca is to be commended for writing a book so intellectually rich yet eminently readable. Demagogue for President proves a reliable lodestar for reckoning with the aftermath of Trump's presidency, a book that scholars and citizens will revisit for years to come.
September 2023
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Abstract
This edited collection offers an array of essays forwarding the rhetorical work constituting the political activity of and concerning Latin America in the twentieth and twenty-first centuries. Although scholars have certainly interrogated Latin American experiences in the United States and across the Western Hemisphere (some of whom have contributed to this volume), I can think of no other collection in rhetorical studies that supplies the kind of birds-eye-view of Latin America and its political landscape(s) as a whole. The edited volume is unabashedly transnational in its case studies, although not each individual case study is transnationally oriented, and the authors invited by the editors claim homes across the Western Hemisphere (e.g., the United States, Columbia, Argentina). In short, this book embodies and takes care to fulfill its commitment to presenting “rhetorics of democracy in the Americas.”Although it is customary to provide a brief synopsis of each of the chapters in a book review, the chapter summaries provided by the editors in the collection's Introduction are superbly written and need not be replicated here. I would encourage those interested in their summaries to access the “Introduction,” which is made available through the publisher's website.1 The book follows, flexibly, a conventional Part I “theory” and Part II “case study” structure that readers can navigate easily and according to their own needs. Each chapter stands alone quite well. Even so, in what follows I retrace the chapters and articulate what I think are the major questions the collection and each essay provokes. For, while this book is commendable for initiating a conversation, it would be a mistake to treat this volume as more than an entry into the exploration of “rhetoric of democracy in the Americas.” Thus, I provide a bridge between the entry point that I think the collection offers and further lines of inquiry that I believe it spurs.One of the collection's strengths, as I have stated, lies in its focus on the “Americas.” Given this focus, readers wishing to find how the notion of an “America” informs rhetorical or democratic theory must reflect on how they might extend the work provided by these chapters. For example, editors claim a “constitutive” notion of rhetoric over an “instrumental” view in the Introduction (15), but I find that most case studies adopt the language of “instrumental” rhetoric in their examinations (e.g., chapter six's discussion of “strategies”). Though readers might not care too much about whether one adopts an instrumental or constitutive view of rhetoric, I point out this feature to highlight that the collection's presumption of this distinction evinces its reliance upon conventional rhetorical theory. That most case studies interrogate “rhetoric” as a “tool” or “device” to be leveraged to some end underscores how these case studies recontextualize traditional rhetorical theory within Latin American spaces rather than spurring retheorizations of rhetorical inquiry. Similar presumptions about “democracy” and its supposed “ideal” also become manifest in each essay when trying to define democracy. The “Introduction” certainly provides some guidance by claiming democracy as “among the vital concepts in rhetorical studies” (5), and as a governmental form offering citizens a “promise” of “good things” (5–6). The collection's case studies, nonetheless, do not furnish much about what “democracy” entails or how democracy in Latin America differs from, in content and form, that in the United States or anywhere else. Democracy is presumed as a context for each study and an ideal in which rhetoric flourishes.Such presumptions, though not misguided or wrong, highlight not a problem with the collection as much as they illuminate opportunities for other scholars to take up. Christa Olson's chapter, as I read it, articulates a notion of the telluric in contrast to the traditional topos to encourage readers to consider new material stakes in rhetorical discourse—a materialism based in “ideas” of Latin America. Though gesturing toward the operationalization of the telluric in her beautifully written essay, Olson's proposal demonstrates how we might interrupt the conventional reliance on the “commonplace” for studying rhetoric in América. Cortez's essay does something similar to Olson in that he encourages a departure from a familiar concept—subalternity. Though offering the most philosophically minded take in the collection, his take-down of the “decolonial imaginary” underscores how studies involving Latin America pose a complex and inescapable problematic, namely, how to conceptualize Latin America without reproducing the very colonial structure rendering it, in the words of Walter Mignolo and other decolonial scholars, a fiction. While I personally remain skeptical that “rhetoric” is capable of resolving the issues Cortez raises, given the imperial stakes “rhetoric” qua art implicates, Cortez's argument that the terms we use to characterize and study “Latin America” cannot be presumed to give it a voice spurs scholars to reflect on the classifications used to identify non-dominant rhetorics.Although Part I begins with theoretical explorations, its remaining chapters take on a more practical tone. Chapters 3–5 address a different subject related to but not limited to U.S. relationships with Latin America(ns). De los Santos's chapter tackles the rhetorical contributions of migrants, a work that he is curiously committed to distance from prior work on citizenship despite suturing his study to “ancient Greece” (84). I find De los Santos's work to be quite similar to, for example, Josue David Cisneros's for its emphasis on a discursively constructed yet politically imagined citizenship. Nevertheless, perhaps the most surprising theme—or not, depending on the reader—was the prevalence of former President Donald Trump. I say surprising because, while President Donald Trump has had quite an influence on recent rhetorical studies, Trump's relationship to Latin America is not any more appalling, xenophobic, sly, or even pretentious than past U.S. presidents. I am not denying that this former President might have altered the geopolitical landscape of the Western Hemisphere during his administration, but I think that the ways in which chapters center Trump's influence suggest that his actions are an aberration. Still, while these scholars view more dissonance than coherence in U.S.-Latin American relations, I think that the essays foster inquiry along its opposing line, namely, answering the question of how consistently presidencies have negotiated and enforced a power imbalance between the United States and Latin America.The chapters encourage not necessarily a complete reassessment of “migrants,” “immigration,” or even “American Exceptionalism” as much as they compel revisitations of what we might call “familiar” rhetorics to impart a peculiarity to otherwise recognizable themes. That peculiarity is important, for, recalling Olson and Cortez, the ways in which we critically interrogate “rhetoric” in and through Latin America cannot be presumed to simply reinscribe what we already know about “rhetoric” or “democracy.” Indeed, as Butterworth underscores, “American Exceptionalism” takes a particular form when Cuba is involved, and it takes on a peculiar form when it involves relations with Latin America. Viewed thus, each of the chapters in Part 1 encourages scholars to come back to familiar rhetorics to “question the narratives of democracy” that we take for granted and presume to be universally operative.Part II takes up the theme of “Problematizing and Reconstructing Democracy in Latin America,” with each chapter proffering not only a unique perspective on politics in Latin America but a discrete take on “rhetorical” study within politically resonant moments. Privileging as it does not only Latin American regions but Latin American scholars, this section showcases what scholarship done in and through Latin America might look like for future scholars across the Western Hemisphere. More concretely, these essays magnify senses of rhetoric and rhetorical study that scholars interested in prioritizing Latin America might assume in their own work. Focused on a variety of politically rich subjects such as corruption (chapter 6), rhetorical agency (chapter 7), the religious right (chapter 8), presidential rhetoric (chapters 9 and 10), and, finally, crisis (chapter 11), these case studies diversify the subjects with which rhetoricians can—and should—grapple. At the same time, they underscore how these subjects might be theorized in and through Latin America. This is not to say that the subjects are exclusive to Latin America or that certain themes need to be relegated to Latin America. Rather, if I consider how many studies have been written on “corruption” in the United States, I might have to consider alternative vocabularies (e.g., racism, bureaucracy, morality, etc.) to expand my inquiry, since there are simply too few studies of U.S. political corruption outside of Bruce Gronbeck's 1978 essay—an essay nearly fifty years old! Studying rhetoric in Latin America is, these essays suggest, productive of the kinds of questions that rhetoric scholars across the Americas must consider. For, what happens in Latin America cannot be presumed to be exclusive to Latin America.Rhetoric of Democracy in the Americas challenges scholars to take on two distinct but related tasks. First, the collection urges us (U.S.-based scholars) to consider how we might employ familiar tools to study rhetorics in Latin America. No longer can or should we view rhetoric in Latin America as a uniquely Latin American operation in need of new tools. Even though calls from Olson and De los Santos to consider Latin America in “Américan” rhetoric creep toward a decade old (!), this collection encourages us not to provide comprehensive work but responsible work in interrogating relationships between politics and rhetoric in “the Americas.” U.S.-based scholars (of which I am one) must begin to view themselves as Américan scholars.Second, if U.S.-based scholars assume the identity of an “Américan scholar,” this collection encourages us to deploy and harness Latin American histories to theorize “rhetoric” and “democratic” politics across the Americas—including the United States. In what sense must we alter our rhetorical theories and vocabularies in light of the way persuasive communication is enacted and performed in Latin American spaces? How might we conceptualize rhetoric's relationship to “democracy” in light of the ways in which Latin American rhetorics engage with the United States? With other Latin American nations? With their own histories and traditions? Alejandra Vitale's essay (chapter 10), I suggest, demonstrates this concretely by revisiting how our conception of ēthos might be transformed when considering the rhetorical work accomplished through an Argentinian presidential farewell address. As readers will see, Vitale is no stranger to U.S.-based rhetorical scholarship, nor a stranger to Argentinian scholarship and culture. In the essay, Vitale demonstrates how conventional understandings of ēthos, a rhetorical concept that U.S.-based scholars might cringe at for its neo-Aristotelian status, might be disrupted and expanded by prioritizing a uniquely Latin American political context.The collection edited by Drs. Angel, Butterworth, and Gómez shows paths of inquiry that I think hold promise for graduate students looking to integrate more transnational approaches to their study or those wishing to study politics outside of U.S. borders. It is an exhibition in how to overcome theoretical challenges to the study of Latin American rhetorics, as well as how to problematize conventional understandings of rhetoric in light of having studied and taken seriously Latin American politics. Moreover, I think that The Pennsylvania State University Press deserves credit for expanding the repertoire of Latinx rhetorical inquiries with both the 24th volume and this 25th volume in the “Rhetoric and Democratic Deliberation” series. That a couple of this press's latest volumes have focused on scholarship related to Latinx politics highlights how now is the time to strike the anvil and continue to pursue such a rich scholarly endeavor.
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When the Medium Was the Mission: The Atlantic Telegraph and the Religious Origins of Network Culture ↗
Abstract
When the Medium Was the Mission is an account of the ways in which religious discourse and network infrastructure were entangled in popular imagination of nineteenth century U.S. Americans. To trace the “surprisingly religious origin” (1) of communications networks, the author analyzes the case of the 1858 Atlantic telegraph cable, a project that exemplifies the utopian hopes undergirding infrastructural developments in the antebellum period. Supp-Montgomerie makes clear from the outset that, as an instance of infrastructural development, the Atlantic cable was an abject failure. It rarely worked and broke down completely after a few short weeks (5). Nonetheless, the “successful” completion of the line, which ran from Newfoundland to Ireland, was heralded at the time by enthusiastic observers as an event of world-historical significance (3–5). Supp-Montgomerie's account is an attempt to understand the roots of public enthusiasm for an occurrence that, on its surface, appears to be no more than a failed attempt at laying an undersea cable. She argues that the true impact of the 1858 telegraph was far reaching and continues to shape our understanding of networks. U.S. Americans, specifically white Protestant Christians, saw the electromagnetic telegraph as a means to connect and thereby “civilize” the world through technology. The work of building telegraphic networks was simultaneously the work of God and the work of the nation since, in the popular imaginary of the time, the two were aligned. According to Supp-Montgomerie, the topoi around which this religious public's hopes and dreams converged—“connection, speed, unity and immediacy” (209)—remain central to how we discuss networks today.At the heart of this work is a theoretical investigation into the ways in which a religious rhetoric of connectivity (i.e., body to soul, believer to God, church to community) preceded the emergence of the electromagnetic telegraph and helped stabilize its symbolic place in the social imaginary (80). The telegraph became the metaphoric embodiment of an overarching worldview concerning the United States’ place in the global community. It was rhetorically framed as the herald of a unified Christian world conjoined by a fast, reliable, friction-free network—a dream that persists to this day (albeit in less overtly religious terms) (11). As the author explains, “Religious actors put telegraph technology in place around the world, religious language described this new mode of global communication, religious imaginaries covered what the worldwide telegraph network would become, and religious forms of communication indelibly marked the idiomatic conventions of networks” (1). According to Supp-Montgomerie, tracing the indelible mark such religious rhetoric left on the social imaginary is crucial for understanding the underlying teleological drive toward ever-increasing connectivity. Namely, this framework erases other important aspects of how networks actually function, including through disconnection (21–23). As she explains, “network disconnections always appear problematic not because they disrupt networks (networks expect and even rely on them) but because they disrupt the religiously empowered myth that networks connect” (3). This persistent “disconnect” between how networks actually function and how they are imagined to work did not arise through sheer chance.Chapter one focuses on the activities of the American Board of Commissioners for Foreign Missions (ABCFM) in the Ottoman Empire. While it may seem odd to begin an inquiry into the 1858 Atlantic telegraph cable in Istanbul, Supp-Montgomerie explains that “U.S. religious activity abroad helped form and strengthen emerging—and increasingly protestant—imaginaries of networks at home” (38, emphasis in original). Protestant missionaries saw themselves as “primary agents of the circulation of [U.S. American] ‘civilization,’” (36) and as such their efforts included a healthy dose of technological evangelism. For them, the telegraph was more than a communicative technology, it was “marvelous material evidence of God's work on earth” (37) that could “awe others into a particularly Christian reverence” (37). In this religious framework, telegraphic networks were seen as a vital “partner” (37) in the spread of Christianity. Missionaries treated the Ottoman's embrace of telegraphic networks as proof that “any possibility of Christian conversion required first a step of familiarity with European and U.S. technologies” (44–45). In reality, the Ottoman telegraphic network was both faulty and fractured, and building it helped fuel local resistance against imperial rule (59).Chapter two focuses on the disconnect between public enthusiasm for the Atlantic cable and its technical failure. Supp-Montgomerie argues that the emergence of the electromagnetic telegraph as the telegraph was not the result of its technological superiority or ubiquity, as is popularly imagined. The electromagnetic telegraph was too expensive for the general public (105) and largely unreliable as a communicative medium (115–16). Furthermore, in 1858 the electromagnetic telegraph was simply one of several forms of telegraphy then occupying a place in public discourse. Among these were the “grapevine telegraph” used by Black Americans during slavery (98) and the “optical telegraph,” which often supplemented the less-reliable electromagnetic telegraph (114). By the century's end, however, these other forms of telegraphy had been largely forgotten, swept aside by public enthusiasm for electromagnetic networks. Unlike the other telegraphs outlined above, the electromagnetic telegraph fueled the fantasy of “a divinely ordained human destiny” to unify the world through a combination of U.S. Protestantism and technological know-how (93). By examining electromagnetic telegraphy alongside other contemporary telegraphs, Supp-Montgomerie “complicates the naturalization of a number of characteristics that we now think of as inherent affordances of networks: that they are national, global, politically neutral, technological, connective, and even fully functional” (83). What we learn instead is that networks are as much affective as technological.In chapter three, Supp-Montgomerie turns her attention to the utopian movements of the mid-nineteenth century as a way of further demonstrating how the religious fervor of the period shaped public reactions to infrastructural developments. Rather than attempting to analyze the entire movement, Supp-Montgomerie uses the Oneida Community as a case study in the overlap between “moral and technological perfection[ism]” (128). Utopian communities like Oneida, she argues, may appear the products of fringe enthusiasts but actually serve as a fitting synecdoche for the utopian underpinnings of an emerging global imaginary (127). These experimental communities “organized themselves around the ambitious assurance that they could make a perfect world in the present” (128), thus sharing in the broader “popular imagination of a world united and pacified by electric communication technology” (129). By taking a “highly local” approach to her analysis, the author demonstrates that even the most insular communities internalized the prevailing “religious logic of . . . a world united by communication technology” (135). The Oneida Community members understood the Atlantic telegraph as “a compelling metaphor for their own utopian endeavor, as a sign of the bridging of this world with God's, and as a primary means for the unification of humanity through communication technology” (136). As such, “the Oneida Community represents a broader and emphatically mainstream U.S. movement that saw an ideal reality become accessible in unprecedented ways” (132). In the social imaginary, religion and technology played equal and mutually dependent roles in realizing a unified globe. By negotiating the disconnect between the world they envisioned and the limits of the technology before them, religiously motivated actors like the Oneidans “cemented connection into technological and social forms as a given, no matter the reality of their promise” (160).In chapter four, the author focuses on the “simple signaling” of the Atlantic telegraph (167). As mentioned above, in the rare instances when the Atlantic cable worked as intended, it required slow, painstaking labor to make sense of the garbled messages sent across its expanse (170–72). The overwhelming majority of transmissions consisted of little more than a steady stream of electrical impulses meant to signal that the line had not broken. While these signals were meaningless in and of themselves, “this meaningless telegraphic language bore profoundly meaningful effects” (172) for a public transfixed by the “grand imaginary of global connection” (167). By focusing on this steady stream of content-free impulses, Supp-Montgomerie makes the claim that it was the “infrastructural form” of the electromagnetic telegraph itself that was imagined as meaningful rather than the messages it often failed to transmit (174). Because of the affective, religious meaning attached to the very idea of connectivity, a cable that was “primarily a medium for the failure of communication” (171) was made to stand in as proof of the inevitability, or even immanence, of a global, Christian network. In other words, “the telegraph relocated meaning from content to technology” (167) so that the development of network infrastructure became “both the message and the mission” of its champions (174).When the Medium Was the Mission challenges many assumptions about how we understand the rhetorical relationship between infrastructure and imagination. In a brief epilogue, Supp-Montgomerie explains that her aim in this work was to “sketch out a possible characterization” of “the relationship between the original and contemporary networks” that will “invite further inquiry into this particular genealogy” (204). As she continues, “both the telegraph and the internet are networks hailed through imaginaries that deny some of the most basic elements of their functioning” (204). While our network imaginary pictures a world of ever-increasing connectivity, the spaces between connections are what make networks possible at all. Networks do not only (or even primarily) connect; they also exclude, and the latter is just as important to their overall functioning. It is only when networks “fail”—for example, when we encounter an unexpected and undesired disconnection (Why won't Netflix load? It was working five minutes ago!)—that we encounter this constitutive feature of the form itself. To the author, disconnection should be central to how we understand networks, since “failure is part of how networks work” (206). The refusal to attend to disconnection is problematic since networks are imaginaries as much (or more) than they are infrastructure. This governs how infrastructure serves political ends. When the imaginary of the infrastructure is one of unmitigated, utopian goodness, it can lead to “technological and social practices that feed the omnivorous appetite of connection as such: every element that falls outside the purview of the network must be integrated into the broader structure . . . effectively excluding from recognizable existence anything that breaks from network logic” (206). By attending to the religious origins of this imaginary, we can better understand that the “defining elements of ‘the digital age’ . . . are not contemporary technological affordances but the effects of a habitual set of cultural practices” (209).
June 2023
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Abstract
On May 14, 2022, an 18-year-old white gunman murdered ten Black people at a grocery store in Buffalo, New York.1 In a rampage that appeared racially motivated, the gunman targeted victims in a predominantly Black neighborhood. The attack provoked outrage and prompted a familiar rhetorical refrain among Black Americans, in which many questioned their future in a country that seems irreparably anti-Black. “America is inherently violent,” said Zeneta Everhart, the mother of one of the Buffalo shooting victims, at a House Oversight Committee meeting. “My ancestors, brought to America through the slave trade, were the first currency of America,” she explained, “I continuously hear after every mass shooting that this is not who we are as Americans and as a nation. Hear me clearly: This is exactly who we are.”2 Everhart's criticism of race and violence in the United States—her articulation of America as an anti-Black colonial project beyond redemption—is a recent installment in a long history of Black rhetorical pessimism. Author Andre E. Johnson convincingly genealogizes this persistent, critical skepticism about the American racial character in his book No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner.Johnson traces Black rhetorical pessimism to Bishop Henry McNeal Turner, a leading Black spokesperson in the Civil War and Reconstruction periods. Turner was distinctive in his combination of stature and scolding. As a Georgia state representative and senior bishop in the African Methodist Episcopal Church (AME), his political prophecy warned against a future for Black people in the United States. In a notable rhetorical maturation, which Johnson thoroughly elaborates, Turner abandoned the “sacredness and divine mission of America” for the “sacredness and sacred character of God” (13). Turner ultimately advocated for Black emigration to Africa, prefiguring the political projects of both Marcus Garvey and Malcolm X. “Such being the barbarous condition of the United States,” Turner once wrote, “and the low order of civilization which controls its institutions where right and justice should sit enthroned, I see nothing for the Negro to attain unto in this country” (7). In his analysis of Turner's rhetorical negativity, Johnson contends that pessimism, a prominent though misunderstood practice in African American rhetoric, is a productive and culturally sustaining discourse in response to persistent, entrenched racism.Upon Turner's death in 1915, W. E. B. DuBois remarked that Turner's life had been that of “a man of tremendous force and indomitable courage” (173). Turner was born emancipated in South Carolina in 1834. Regarded as a talented, exceptional youth, yet barred from formal education, Turner was schooled in his early years by family, local attorneys, and most significantly, the Methodist Church (7–8). He eventually became a Methodist preacher but chose membership in the AME, as the Methodist Episcopal Church would not, on the basis of race, permit him to become a bishop. As a member of the AME, Turner's career flourished. He preached in Baltimore and Washington, D.C., wrote for the Christian Recorder newspaper, and became a vocal supporter of the Union during the Civil War when he worked also to influence Congress and recruit soldiers. A Union victory inspired Turner's belief that the United States could become a “multiracial democracy” (8). After the Civil War, however, the Southern political powers unmade much of the progress of Reconstruction. Namely, Turner himself was expelled from office, following election to the Georgia legislature (8). At the same time, violence and disenfranchisement against Black Americans increased—a development that hardened Turner's political and theological outlook, thereby inspiring Turner's signature pessimism and Johnson's titular object of study.No Future in This Country consists of six chapters. Chapter 1 details Turner's criticism of the Supreme Court (an “abominable enclave of negro hating demons”) in the wake of Plessy v. Ferguson, which upheld racial segregation (39). Chapter 2 explains how Turner developed a Black nationalist theology (“Negroes should worship a God who is a Negro”) (57). Chapter 3 charts Turner's opposition to the Spanish-American War (“The Negro has no flag to defend”) (81). Chapter 4 shows how Turner assailed Black post-Civil War allegiance to the Republican Party (“Negro devotees believe that the Republican Party is first and God is next”) (111). Chapter 5 articulates Turner's emigration rhetoric (“. . . why waste our time in trying to stay here?”) (125). Finally, Chapter 6 encapsulates the final stage of Turner's rhetorical pessimism (“I am as near a rebel to this Government as any Negro ever got to be”) (155). With each step in Turner's rhetorical and political development, Johnson illustrates not only how Turner used pessimism to persuade Black audiences toward action but also how Turner's productive pessimism anticipated major Black rhetoricians of the Civil Rights Movement.Among his most prominent interventions, Johnson establishes Turner's rhetorical and theological pessimism as an opportunity to expand the genre of prophetic rhetoric. Johnson defines prophetic rhetoric as “discourse grounded in the sacred and rooted in a community experience that offers a critique of existing communities and traditions by charging and challenging society to live up to the ideals espoused” (9). From Johnson's perspective, scholars heretofore have not effectively articulated prophetic rhetoric, in part because they have not extensively explored its development and application within African American rhetoric. Historically, for example, scholars have emphasized the rhetoric of American Puritans. Johnson, as an extension, proposes that prophetic rhetoric is “located on the margins of society” and “intends to lift the people to an ethical conception of whatever the people deem as sacred by adopting, at times, a controversial style of speaking” (9). From this standpoint, Johnson argues that the African American Prophetic Tradition (AAPT) provides scholars a new, third conceptual distinction within prophetic rhetoric—the first being “apocalyptic” and the second being the “jeremiad.”In apocalyptic rhetoric, speakers appeal to their audiences by revealing that current, exigent circumstances are part of a larger, cosmic plan that requires pivotal action. The jeremiad argues that, despite difficult and disorienting times, “chosen ones” must and are especially primed to actualize a righteous reality in line with a higher calling. Johnson reads AAPT against these two traditional strains of prophetic rhetoric by suggesting AAPT “has its origins not in freedom, but in slavery” (11). Accordingly, African American rhetoric has, occasionally, questioned a cosmic plan (i.e., the apocalyptic), asking instead “Where in the hell is God?” (11). Likewise, many Black rhetors have rejected the burden of being “chosen” and “did not have confidence or think that ‘the covenant’ would work for them” (11). From this perspective, Johnson argues Turner provides a gateway to an underappreciated avenue of rhetorical practice—“a pessimistic prophetic persona”—which contended that African Americans had no future in the United States and therefore emigration was the best option (14). In Johnson's view, this argument is prophetic in that it is both hopeful and revelatory, but it is also pessimistic in that it rejects traditional premises of redemption and covenant.No Future in This Country is more than a rhetorical analysis of Turner's speeches and writings. Framed as “a sequel of sorts” to Johnson's own The Forgotten Prophet: Bishop Henry McNeal Turner and the African American Prophetic Tradition (2012), this work offers a practice in rhetorical history, which Johnson defines as the “historical study of rhetorical events and the study from a rhetorical perspective of historical forces, trends, processes, and events” (14). In his methodology, Johnson illustrates how rhetorical practice and historical developments influence one another in a dialectical relationship. Rhetoric, as both constrained and enabled by speakers’ and audiences’ realities, provides a lens with which we can evaluate Johnson's analysis. Specifically, Turner's rhetorical pessimism (which operated at the margins of both rhetoric and society) sheds light on the analytical potential at the intersections of rhetoric and critical race studies.In particular, Johnson's reading of Turner urges further exploration into Afropessimism, a strain of critical race studies that seeks to highlight inherent anti-Blackness within traditional political and critical discourses. Johnson conceives of Afropessimism as “attempts to find space for voice and agency, to find recognition and inclusion in society will only result in more death” (17). Johnson argues that “much of Turner's work would also echo these sentiments,” since for “at least Black folks in America, there was no hope of achieving any notable and positive status, because not only would white people not allow it but anti-Black ideology shaped the American ethos” (17). While Johnson concludes that Turner's underlying belief in Black agency is not explicitly Afropessimist, this rhetorical history is nonetheless a provocative case study in the ideological and racial constraints that shape rhetorical practice (176).No Future in This Country asks rhetoricians to reconsider what agency looks and sounds like when hope is or seems lost. In a 1907 speech, Turner lamented that Black Americans were “‘tying their children's children’ to the ‘wheels of degradation for a hundred years to come’” (167). “God and nature,” he said, however, “help those who help themselves.” Over one hundred years later, Zeneta Everhart, mother of one of the Buffalo shooting victims, told Congress, “After centuries of waiting for White majorities to overturn white supremacy . . . it has fallen to Black people to do it themselves. . . . And I stand at the ready.”3 With his book, Andre E. Johnson reveals that with the works and words of Bishop Henry McNeal Turner, Zeneta and many others may stand more solidly “at the ready.”
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Abstract
In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie Martin asks the mind-boggling question of the 2016 election: How did Donald Trump secure the evangelical voting bloc that catapulted him to victory? After the release of the recordings of Trump admitting to sexual violence and assault against women, his candidacy was presumed to be doomed. However, as Martin indicates, Trump won the presidency largely because of the evangelical vote. The evangelical church body, which prides itself on strong morals and family values, supported a twice divorced philanderer who admitted to sexually assaulting women. In the wake of the 2016 election, many were confounded by this reality.To wrestle this issue, Martin conducts a “digital rhetorical ethnography” on the narratives of the evangelical church. She analyzes recorded online sermons from across the nation, transporting herself into church pews via the internet. What Martin discovers is a remarkably consistent and persuasive rhetoric of emotional narratives that allowed Trump to become the unspoken yet preferred nominee of the evangelical church. Further, Martin's research gives voice to a new, eXvangelical movement that has distinctly feminist roots rising out of the church post-2016.In her initial chapters, Martin develops a baseline for understanding the evangelical lens. This starting point includes founders’ rhetoric, the “Great Commission,” and the rhetoric of former President Ronald Reagan, all of which are leveraged to create a sense of evangelical Christian nationalism. Founders’ rhetoric follows the logic that founding fathers were Christian; therefore, God is and should always be at the center of the American experience. This God-centered-in-country belief, combined with the Great Commission (the Biblical command to “Go and make disciples of all nations”) empowers evangelicals to declare themselves rightful heirs to the blessings of America as intended by the founding fathers. Converting others to faith is thus the path to the American promised land and ultimately eternal life.Martin also discusses the church's use of the rhetoric of Reagan, whose message of protecting liberty, promoting hard work and family values, and maintaining a small government seemingly aligns with the founders’ rhetoric of God-centered-country and blessings. The pastors’ use of Reagan's claims evoked a sense of crisis, that the nation was on a dangerous path, and that Christians must fight to maintain the nation's greatness and prosperity while preventing moral decline. This message generated a longing for better times, for the ideal and imagined past state of static gender roles where race was subdued or even hidden. It created a deep desire to return to the family values that were believed to have been eroded by the civil rights movement and the old-fashioned morals that were believed to have been corrupted by Hollywood. This rhetoric also created a longing for evangelicals’ celestial home, where there would be no more sin, pain, or loss. Martin explains how such messaging helped solidify the intertwining of the founders’ rhetoric and the Great Commission, encouraging Christians to fight for their embattled church, their rightful American blessings, and their heavenly home.Martin claims that this foundational narrative creates an “esprit de finesse” that pastors repeatedly used in their sermons to inspire “true” believers to action, laying the foundation for the battle cry to “Make America Great Again.” Martin is careful to emphasize that no churches explicitly demonstrated support for either candidate or party; many of the pastors provided disclaimers such as, “I'm not going to tell you who to vote for . . . ” (80), or simply encouraged an “open embrace for political open-mindedness” (107), while using the pulpit as a platform to advance a moral-national ideology. Martin identifies distinct themes in these sermons: American exceptionalism, nostalgia, and active passivism.Throughout the sermons, Martin explores the rhetoric of American exceptionalism and the church's embrace of America as the promised land. In their stories, pastors reinforce that simply existing in America is a blessing, and this birthright blessing requires good stewardship of your American bounty, including congregants’ time, talents, and treasures. Martin discusses how this storyline frames good Christians as those who make good choices and, in turn, make good Americans. To expound, good Christians are hard workers who live responsibly in a land of unlimited opportunity. This romanticization of hard work, frugality, and personal responsibility offers great reward both on earth and in heaven. It also sets up a distinct “other” against which good Christians (good Americans) must battle. This “other” is a group of lazy, fraudulent, non-Christians who abuse the system and take handouts from the government, thus stealing from the pot of American riches that belong to deserving Christians. This framework, without explicitly using the words, rhetorically aligns with the GOP's theoretical support of small businesses, personal responsibility, small government, and American opportunity for those who deserve it. By preaching this philosophy, pastors tacitly endorsed the Republican nominee as the presidential candidate.Martin also highlights the concept of nostalgia, specifically noting that pastors invoked the rhetoric of Reagan to remind white, low to middle class congregants of perceived better times. Martin recalls how Barack Obama's presidency, which inspired hope and change, was largely rejected by evangelicals. To evangelicals, gay marriage, protests against police brutality, and Hollywood's support of the liberal agenda were all signs of the nation's loss of Christian values. Martin describes how stories told in sermons framed recent decades as a period of slow social and moral decline: the 50s sustained a loss of innocence; the 60s a loss of authority; the 70s a loss of the meaning of love; the 80s a loss of values; the 90s a loss of faith; and with the Great Recession, the 00s brought a loss of security (90). Leading up to the 2016 election, pastors of megachurches invoked a rhetoric of nostalgia while telling stories that vilified hope and change and created a desire for a return to the safety of the past. A genuine loss of financial security, along with the narrative of moral decline and a call to return to better times created a sermonic storyline that America somehow needed to be made “Great Again.”The final rhetorical concept Martin analyzes perhaps provides the most insight. She calls this concept “active passivism.” In its simplest terms, active passivism can be described as a call to vote (active) while not worrying about the results (passivism). Martin writes how pastors used this frame to encourage voting as a civic duty and moral responsibility. Voting was situated as honoring the nation and those who have fought for freedom (a nod to the military, to Christian martyrs, and to Jesus Christ, himself). She shares how pastors acknowledged dislike for both candidates yet encouraged thorough review of the party platform in preparation to vote in alignment with one's faith. None of the pastors suggested that their rhetoric created a pre-disposition to one party over the other; all the pastors, instead, echoed that God is in control, so ultimately the election outcome does not matter. A phrase commonly used across the sermons told parishioners that they are in the world, but not of it, indicating that America matters, but not as much as heaven, their true home. This messaging gave congregants permission to vote for Trump, while explicitly denying the church's support for either candidate. Martin explains that, through active passivism, evangelicals were encouraged to actively use their agency by participating in the election, while effectively telling them to be passive about the results of their collective vote. This rhetoric ultimately absolved Christians from any responsibility for their voting decision.In her final chapter, Martin recalls the last weeks of the 2016 campaign when the notorious tapes that revealed Trump's bragging about physical violence and sexual assault were released (147). She notes that in response to these tapes, most churches in her study stayed relatively quiet or merely suggested forgiveness since the incident had happened in the distant past. The church's failure to address the GOP nominee's admitted assault prompted an unexpected response from a different pulpit that gave voice to a group within the church in a new and distinct way. Martin outlines how prominent Christian women such as Rachel Held Evans, Jen Hatmaker, and Beth Moore began to call out the immorality of the Republican nominee's character and the lack of courage shown by the pastors of the evangelical church by their obvious rhetorical silence.Martin provides examples of the messaging from the Christian women's platforms: Rachel Held Evans, a speaker and blogger, specifically targeted Trump's rhetoric against the oppressed and his exploitation of evangelicals to advance his own self-interests and personal gain.1 Jen Hatmaker, a well-known speaker and author, went beyond targeting Trump and directly labeled evangelical men as complicit in perpetuating sexual abuse by refusing to denounce it.2 Beth Moore, a Bible studies author, pushed further still by publicly demanding accountability for the transgressions of the church.3 In contrast to their rhetorical silence, Moore asked male church leaders to be forthright about structures and systems within the church that allowed for potential abuses, including “a culture that allowed women to be demeaned in the name of submission and abused in the name of obedience” (151).While Christian women leaders had previously exercised contained agency within the constructs of the church, women like Evans, Hatmaker, and Moore stepped outside of their lanes to bring new truth to the conversation. As Martin shares, their courage in explicitly denouncing evangelical systems and messages of misogyny disrupted the privilege of the church and the leaders within it. In addition, Martin points out how their bravery prompted social media discussions about sexual abuse both within and outside the church. Through their discourse, a new storyline emerged, that of suffering at the hands of patriarchy. Martin credits Hannah Paasch and Emily Joy as launching the #ChurchToo movement on social media, a movement that gave permission to those who experienced sexual assault within the church to share their stories. The sharing of these stories generated unification around a once-silent suffering, effectively challenging the evangelical misogyny deeply coded within the Christian church. Women online began to amplify the voices of those who had previously been voiceless—and not just the unborn—sparking what is now being called the eXvangelical movement, where women are driving a new rhetorical narrative while reclaiming, or renouncing, their faith.Telling the story of the collective message of the digital church leading up to the 2016 presidential election, Martin describes both the thematic pastoral rhetoric that has carried the evangelical church over the last fifty years and the emergence of an evolving narrative of evangelical feminism. She deftly synthesizes how the carefully crafted megachurch messaging moved congregants toward the Republican party without explicit partisanship. She illuminates how pastors both relied upon and exploited the beliefs of evangelicals by framing their messages in American exceptionalism, nostalgia, and active passivism. This layered rhetoric encouraged a faith-based unified calling to return the nation to its moral standing no matter the cost. It absolved evangelical Christians from their moral electoral responsibility, effectively bringing theology into the ballot box. Yet, as Martin uncovers, when asked to stand alongside Christian women who vocally condemned the Republican party nominee and his admission of sexual assault, the church stayed silent. This silence gave birth to a progressive feminism that emerged from the fray of the evangelical church. This feminism, born largely of the voices of women who courageously used their agency to move beyond the confinements of active passivism and act for the greater good, has sparked a movement that will continue to challenge not only the misogyny deeply coded within the evangelical church, but also the Trump-era rhetoric of the “alt-right.”4
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Abstract
Abstract The 1973 Battle of the Sexes tennis match between Billie Jean King and Bobby Riggs provides an example of what I call “sport spectacle.” I define “sport spectacle” as a staged encounter in which the institutions of sports and media conjoin with the activities of individual athletes and the gaze of interested audiences to co-produce narratives in which athletic endeavors reflect, shape, or intervene upon social will in material and symbolic ways. Sport spectacle involves a contested co-production of meaning about a sporting event's social importance that occurs before, during, and—through the rhetorical processes of public memory—after the sporting event. I analyze how King and Riggs understood the match within women's movement discourse and the cultural evolution of tennis, in addition to how King and others have treated the match as a cultural touchstone that can be redeployed in public memory. Recent films When Billie Beat Bobby (2001) and The Battle of the Sexes (2017) offer very different characterizations of King's role as a social movement actor and the Battle of the Sexes as a social movement act. While When Billie Beat Bobby credits King with wide-ranging transformation of women's lives in a universe largely devoid of political context, The Battle of the Sexes anachronistically champions King as a closeted LGBTQ+ icon with a more nuanced understanding of sport spectacle as a transformational gathering that prepares spectators for political contestation. This case study contributes to a growing body of scholarship that attends to the nuanced rhetorical dimensions and political contexts of spectacle.
March 2023
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Abstract
Abstract This essay explores coalition-building as a confluence of space and embodiment. In particular, the author studies the relationship between U.S. military Veterans and Lakota protestors during the 2016 and 2017 anti-Pipeline Demonstrations at Standing Rock. A critical analysis of the case study brings to light a set of workable practices that involve situating physical bodies together in space, locating the situated-self relative to other people and the world, and performing an enlarged understanding of the self as always potentially coalitional. Together, these practices contribute to forming not only a functional social alliance but also a transformative coalitional consciousness.
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Abstract
Remembering Women Differently features an introduction, fourteen essays, and an afterword. Yet this review must start with the cover, which cleverly addresses the perennial problem of how to represent that which has been erased or forgotten. It showcases the volume's overall interest in probing stories of historical women that could be remembered differently by visually marrying two case studies from the book. The background is a grayscale photograph of Amos Pinchot and Crystal Eastman in 1915, a nod to Amy Aronson's chapter on how Eastman went from a well-known twentieth century social movement activist to all-but-forgotten in the twenty-first century. We see Pinchot as a smartly-dressed figure with a hat and a bowtie. Yet Eastman appears only as an outline, her silhouette filled in with a colorful painting of flowering plants. These botanicals are the work of Maria Martin, the artist who painted the backgrounds for John James Audubon's famous Birds of America. As Henrietta Nickels Shirk elucidates in the volume, it is Martin's contributions that have faded into the background of public memory. While I'd never suggest you judge the book by it, this cover sets the stage for what is to come: a must-read book for scholars of gender, feminism, rhetorical history, and memory studies.The mother-daughter editorial team of Lynée Lewis Gaillet and Helen Gaillet Bailey were deliberate in their selection of scholarly contributions that use archival research to demonstrate the range and complexity of topics surrounding memory of historical women. They brought together contributions from “. . . scholars from a variety of humanities disciplines—rhetoricians, historians, educators, compositionists, and literary critics—[to] employ feminist research methods to examine women's work, rhetorical agency, and construction and memory of female representation” (x). Letizia Guglielmo begins the volume with an agenda-setting introduction titled “Re-Collection as Feminist Rhetorical Practice.” This contribution surveys relevant literature to artfully frame themes that are threaded throughout the book, including memory and recollection, ethos and agency, and intersectionality and marginalization.Rooted in the goal of “challeng[ing] traditional conversations, not merely inserting women into existing understandings of the rhetorical tradition,” the essays are grouped into four sections: “New Theoretical Frameworks,” “Erased Collaborators,” “Overlooked Rhetors and Texts,” and “Disrupted Public Memory” (x). The volume's fourteen case study chapters span occupations, historical periods, and geographical locations, which grant ample opportunities for readers to compare and contrast these historical figures, their lives, and their circumstances. To provide a sense of these rich essays, I will discuss all contributions in the “New Theoretical Frameworks” section and the lead essays in the remaining three sections.The first section on “New Theoretical Frameworks” is an innovative collection of case studies that readers are likely to find most generative for projects in feminist memory studies. The section starts with Gesa E. Kirsch and Patricia Fancher's compelling chapter, which builds on Royster and Kirsch's concept of social circulation to explore professional networks of women physicians, mathematicians, and computers. Based on her study of Rosalind Franklin, Alice Johnson Myatt's chapter offers a useful heuristic for understanding an understudied avenue for feminist memory studies: the historical figure who, once erased, has now had her reputation restored. In the third chapter, Maria Martin (not to be confused with the artist Maria Martin discussed above) details an important framework for studying African women's feminist agency as she explores the case of Nigerian leader and activist Funmilayo Ransome-Kuti. Historians of rhetoric will also be interested in the final essay of the section, in which Ellen Quandal traces the “afterlives” of Byzantine historian Anna Komnene as she has been represented by three different scholars. Each of the essays in this section offers insights into the unique circumstances of individual women while simultaneously underlining how their activism, contributions, and memory have been shaped by social, communal, and collective forces.Part 2 features chapters about women who collaborated with men and their subsequent erasure from history and memory in the contexts of the military, art, and education. For example, Mariana Grohowski and D. Alexis Hart's chapter explores how U.S. women service members have consistently had their contributions marginalized, downplayed, or downright erased. Yet they find considerable promise in the corrective and resistive power of digital archives and oral history collections, such as the Betty H. Carter Women Veterans Historical Project and the Library of Congress's Veterans History Project, which allow women service members to narrate their own experiences. The authors of chapters in Part 3 ask readers to think differently about how women's rhetorical contributions are valued. For example, Kristie S. Fleckenstein casts Florence Babbitt as a visual rhetor who did valuable labor in crafting a family photograph album, arguing that in our haste to study women as writers and speakers, we ought not forget the “work, especially the memory work, performed by women as imagesmiths—significant figures in the visual rhetorical tradition—and their use of images circulates across the permeable boundaries of the private and the public” (139). Finally, Part 4 on “Disrupted Public Memory” explores how once-prominent public figures are remembered (or forgotten). While forgetting is sometimes the logical outcome of the passage of time, it can also be a complicated and multifaceted process, as Wendy Hayden demonstrates in her study of Lois Waisbrooker, whose ideas found purchase in anarchist, spiritualist, labor, and free love communities during her lifetime but is largely absent from contemporary discussions of nineteenth-century women's rhetoric.The book's afterword is clearly not an afterthought. Especially helpful for those teaching classes in rhetoric, memory, and history, Lynée Lewis Gaillet offers insightful commentary on how the essays could be read differently if ordered chronologically, by theme or genre, or by method and details how students could use the case study chapters in the book as models for their own investigations into feminist memory studies. Here, the editor also pinpoints the most significant shortcoming of the volume: “With a few fascinating exceptions (Martin, Presbey, and Quandahl), this collection focuses on white Western women working in the nineteenth and twentieth centuries” (259). The afterword calls for more scholarship that will “expand the scope of this work, adapting the research materials here for investigations of African American, Eastern, global, indigenous, Latina, and LGBTQI issues, among many others, occurring in a wide swath of places and times” and explains the need for additional collections that explore other facets of gender and memory (259). In this vein, fruitful collaborations may be forged between rhetoricians in English and Communication departments, as scholars in a special issue of Southern Communication Journal (2017, 82.4) have expressed similar commitments.Remembering Women Differently should be read—from cover to cover—by scholars of gender, rhetorical history, and memory studies. This carefully crafted edited volume is a welcome addition to feminist rhetorical studies, one that invites and is sure to inspire further engagement.
December 2022
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Abstract
In his Caricature and National Character, Christopher J. Gilbert contends that caricature can help us understand, address, or, at least, observe the tension between a national character defined by the promise of democratic peace and by the stubborn persistence of war. Through the comic looking glass, caricature reveals American national character both for what it is and for what it could be. Reveling in the ugly realities of xenophobic, uber-masculine warrism, racism, and the sometimes demagogic impulses on which American national character rests, caricature refuses the mythologies of American exceptionalism, righteousness, and democratic idealism. Caricature asks audiences to see the imperfections of the American experiment not as abhorrent accidents of democracy gone occasionally wrong but as essential features of our national character. Caricature reminds us that war is who we are.Gilbert's book is divided into four case studies, each taking an individual caricature artist's work in turn. In the first analysis, Gilbert considers perhaps the most iconic representation of American identity, Uncle Sam. In the second, he turns to the work of Theodore Geisel and his strange animals compelling Americans to support involvement in WWII. In the third, Gilbert analyzes Ollie Harrington's use of images of Black children to reframe and refocus conversations about Vietnam through the lens of racism at home. And, in the final case, he turns a critical eye to Ann Telnaes's comic critiques of the War on Terror and the self-professed war presidencies of George W. Bush and Donald Trump.In his first analysis, Gilbert engages with historical representations of American identity vis-à-vis the oft caricatured figure of Uncle Sam. In particular, he focuses on James Montgomery Flagg's famous “I Want You” poster as a cultural touchstone connecting American national character to war. As “a rhetorical vessel for the body politic” and the “face of [American] militarism,” Uncle Sam projects a version of American identity that is paternal, white, and decidedly pro-war (46, 38). What is more, the image of Uncle Sam demanding (commanding) democratic citizens to join the US war effort flies in the face of a national character built around individual liberties and democratic ideals.From the nation's cartoon uncle to its cartooning doctor, Gilbert's second case study takes up the remarkably xenophobic, misogynistic, and patently racist WWII-era caricature of Theodore Geisel. As with Flagg's Uncle Sam, Geisel's caricatures featuring awkwardly proportioned animals, insects, and machinery ask readers to embrace the necessity, perhaps even the allure, of war. Although better remembered as the author and illustrator of beloved children's books and graduation presents (Dr. Seuss), Geisel's caricatures, goading the nation into joining the war effort while shaming isolationists and politicians, present readers with a national character caught between the absurd reality of war and the banality of its centrality to the American experience.In the third chapter, Gilbert considers the cartoons of Oliver “Ollie” Harrington. Harrington's caricatures, in addition to his popular character Bootsie, prominently feature Black children, recasting American war culture as a racist war on American culture and Black Americans in particular. Emphasizing the innocence and naïve wisdom of children, Harrington's drawings reveal the limits of the democratic promise for Black GIs returning from war abroad to find their children at war at home. Further, relying on children as focal points, and Black children in particular, Harrington's art dances along the insider/outsider divide offering a powerful self-critique that emphasizes the all too real consequences of American warrism for Black children who are otherwise excluded from the iconography of national character and from the demos in general. As Gilbert explains, such caricatures expose the whiteness of American war culture and national character while reminding audiences that “all war is cultural war” (135).In the final case study, Gilbert focuses his attention on Ann Telnaes's caricatures of George W. Bush and Donald Trump, the self-professed “war presidents” of the War on Terror. Drawing “the people” through the person of the president, Telnaes's images emphasize the egoism and self-interest of the “American Idiot” that contrasts the collectivist impulses of democracy. Her renderings of Bush and Trump as would-be despots bedecked in jewels, capes, and crowns surrounded by adoring courtier toadies represent the president as an appropriately naked emperor king or, in the case of Trump, the Queen of Hearts. Relying on farce, Gilbert argues that these metonymic critiques of national character through the lens of the national leader highlight the false greatness, the inflated ego, and the self-proclaimed exceptionalism on which American national character rests and which cannot hold up to the scrutiny of war.Readers—especially those interested in editorial cartoons and comedy—will find Gilbert's critiques of Flagg, Geisel, Harrington, and Telnaes productive extensions of any number of conversations about visual rhetoric and visual metaphor. His critiques model the utility of tracing a particular artist's sense of humor and approach to a subject over the course of its historical arc. Together, they make a strong case for the utility of caricature as a funhouse mirror amplifying the particular absurdities of American democracy and identity that otherwise can be obscured by the lens of political discourse and public address. For comedy scholars, Gilbert's critique offers ample evidence for arguments regarding laughter's capacity to disrupt the established expectations of dominant discourses rendering them rigid, mechanical, or fixed in place. Such comic disruptions create opportunities for critique by asking audiences to consider both how things appear to be on the surface and what they conceal from view simultaneously.1 Critics of war rhetoric, too, will find Gilbert's book useful. His argument that caricature reveals the United States for the war culture that it (always) is, and that war functions conceptually as a caricature of democratic peace, are likely worthy of connecting to even non-comedic texts.In terms of shortcomings, Caricature and National Character almost certainly leaves someone's favorite caricaturist on the cutting room floor. Readers might expect to find more about Herb Block, Thomas Nast, and Gary Trudeau, for instance, than they will in these pages.2 This is an all-too-common problem for any book that takes an historical approach to popular culture; for the most part, Gilbert gestures towards these and other artists in contextualizing his criticisms. Perhaps more importantly for this reader, the omission of the Obama era of the War on Terror feels like a missed opportunity. Framed by Telnaes's caricatures, which featured Bush and Trump much more prominently than Obama, Gilbert's case study works as a critique of the presidency and, by extension, the people it represents. As a treatment of the War on Terror, however, addressing Obama's role as merely an extension of the Bush doctrine leaves open questions about the rise of drone warfare, partisanship and the presidency, and, perhaps more importantly, war's capacity as caricature to cut through the contradictions of a presidential discourse that professed a desire for the end of war and policy that perpetuated it. Obama's War on Terror, in this way, might be read as a caricature of his war rhetoric and, in so doing, offer evidence of caricature's critical utility for scholars of rhetoric and war beyond the context of comedy.In total, Gilbert's book offers a particularly powerful argument for the utility of caricature as a way of peeling back the mythological layers of national character to reveal more clearly the lived realities of a nation and its character. Caricature, like comedy generally, exists alongside dominant narratives and mythologies as a ready critique of the excesses of nationalism and exceptionalism. In particular, caricatures of war remind audiences that war both is and is not a caricature of culture. War is at once the worst possible expression of democratic cooperation but also, at least in the case of the United States, part and parcel of the national character—an exceptional and yet unremarkable feature of what it is to be American. Reveling in the ugliness of war so often veiled by discourses that encourage audiences to overlook or all together ignore the gruesome realities of war and national character, caricature challenges audiences to look at war, to look at culture, to look at the nation—especially when the looking is hard to do.
September 2022
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Abstract
Part of the RSA series in transdisciplinary rhetoric, this volume brings together the insights of a diverse group of rhetorical scholars exploring the rhetorical dimensions of mathematics. There is no single perspective or approach on display as the reader is presented with studies of the rhetoric of mathematics as well as the use of rhetoric in mathematics and the rhetorical nature of mathematical language. These three prongs structure Edward Schiappa's foundational paper that explicitly informs the work of several contributors to the volume. In addition to these essentially theoretical explorations, the volume is rounded out by prescient applications that reinforce the topicality and importance of the subject matter. But any full review of the collection must begin with Schiappa's analyses.To the casual reader, no subjects could be more disconnected than rhetoric and mathematics. The language of demonstration and proofs measures an attitude of mind that values the apodictic and axiomatic while marginalizing, if not ignoring, the efforts of rhetoric. Chaim Perelman drew attention to this divide in his critique of the Cartesian ideal that detached the self-evident from the human sphere, wherein questions arise that mathematicians would consider foreign to their discipline.1 To consider numbers themselves as a source of evidence is part of what is at stake when mathematics is exposed as a human activity. Schiappa takes what Perelman abandoned and claims it as rhetorical territory. “In What Ways Shall We Describe Mathematics as Rhetorical?” answers the question in fertile ways (as subsequent papers show). The rhetorical turn of recent decades involves the rhetorical nature of mathematics on different fronts: “(1) the rhetoric of mathematics, understood as the persuasive argumentative use of mathematics; (2) rhetoric in mathematics, understood as the argumentative modes of persuasion found in written proofs and arguments throughout the history of mathematics; and (3) mathematical language as rhetorical, a sociolinguistic approach to the language of mathematics,” an approach supported by recent writings of Thomas Kuhn (33). In the first case, mathematics serves as evidence in an argument, increasing the persuasiveness of a claim. The second case refers to the argumentative and stylistic modes of persuasion found in proofs, a feature of the history of mathematics. The final case finds its motivation in the work of rhetoricians like Richard Weaver and Kenneth Burke,2 for whom all symbol use is rhetorical including that of mathematics. Mathematics is a language like others and with its own reasoning patterns operating in the discourse community of mathematicians. Schiappa illustrates each of these rhetorical aspects of mathematics with examples and bolsters their importance with argument, including a detailed discussion of the work of Kuhn. This, before taking a particularly interesting turn into ethnomathematics and the differences in how mathematics is conceived and used across cultures.Four of the papers in the collection make explicit reference to Schiappa's account and draw part of their stimulus from his distinctions; and the other analyses can be read through the lens of one or more of his distinctions, whether the papers are historical in nature or deal with contemporary questions. In the opening paper, and beyond their Introduction, the book's editors, James Wynn and G. Mitchell Reyes, open some of the relevant discussions by exploring relationships between rhetoric and mathematics. They reinforce their belief that the volume offers a timely and coordinated effort to explore the intersections of these two fields. In Schiappa's distinctions they find the appropriate routes into the subject matter. They trace the historical division between the fields, beginning with Plato and Aristotle, whose system of argument offered little overlap between rhetoric and mathematics, through to the uneven attention directed by Perelman and Olbrechts-Tyteca (not so much, although the authors’ reading of quasi-logical arguments suggests something) and Burke (quite a bit, with the explicit inclusion of mathematics as a symbolic means of communication). This reinforces the importance of rhetoric in mathematics, and much of Wynn and Reyes’ closing analyses confirm this.Two papers pursue the themes of the volume into the field of economics. Catherine Chaput and Crystal Broch Colombini explore the persuasive role of mathematics at work in the metaphor of the invisible hand. And G. Mitchell Reyes provides a detailed investigation of the 2008 financial crisis through a case study of the mathematical formula known as the Li Gaussian copula. As Reyes writes: “Unraveling this copula reveals the constitutive rhetorical force of mathematical discourse—its capacity to invent, accelerate, and concentrate economic networks” (83). The story is long and far too complex to be detailed here. But the study rewards the reader with an understanding of just how traditional rhetorical modalities (like analogy and argument) connect to the rhetorical modalities of numeracy (like abstraction and commensurability) to generate something new (114).Likewise, Chaput and Colombini draw from the traditions of rhetoric in exploring the metaphor of the invisible hand. Their concept of particular focus is energeia, the power or force that activates potential. One of the theses of the analysis is that “the metaphor of the invisible hand regulates the energetic force of economic arguments” (62), and they track the metaphor accordingly, from the work of Adam Smith to that of John Maynard Keynes, where mathematics gains a more central place in economic discussion, and on to Milton Friedman's “positivist mathematical economics” (66). Through these and further analyses, the paper successfully supports the argument that capitalism's force (energeia) emerges in part from the historical developments of the mathematization of the invisible hand.The last paper of Part 2, by Andrew C. Jones and Nathan Crick, weaves together the mathematical reasoning of Charles Sanders Peirce and the detective fiction of Edgar Allen Poe, specifically the Dupin trilogy that includes “The Murders in the Rue Morgue.” The discussion identifies similarities between Poe's forensic analyst and Peirce's mathematician, offering a further case of rhetoric in mathematics. Like Burke in the earlier paper, Peirce is a thinker who understands rhetoric as the effective communication of signs—although I would not want to be taken as suggesting similarities between Burke and Peirce beyond this—and this would apply to all signs, including the mathematical. Poe's detective Dupin further illustrates Peirce's method of abduction, and Jones and Crick take us through the steps involved, from hypothesis to confirmation (while also using the wrong turn of the real case behind “The Mystery of Marie Rogêt” to show how abductive reasoning can fail).Part 3, on mathematical argument and rhetorical invention, begins with Joseph Little's adoption of Schiappa's taxonomy for his study of the Saturnian account of atomic spectra, the most technical paper in the collection. That said, the historical case study of Hantaro Nagaoka underlying the discussion is quite accessible. The investigation of atomic spectra begins with a puzzle involving different appearances under different conditions. Little addresses responses to this by looking at rhetoric in Nagaok's mathematics, specifically his use of an analogy between the behaviour of material in Saturn's rings and that of atoms in what is known as the Zeeman effect. Little then analyzes the rhetoric of Nagaoka's mathematics, showing that “a mathematical equation can function indexically, symbolically, and qualitatively in a given case without taking on a computational role (164). Finally, he completes the Schiappian analysis with an account of Nagaoka's mathematical language as rhetorical in the debate that ensued between Nagaoka and the mathematical physicist G.A. Schott.Jeanne Fahnestock's paper, “The New Mathematical Arts of Argument: Naturalists Images and Geometric Diagrams,” completes Part 3. The study takes its place among Fahnestock's meticulously wrought accounts of rhetorical thinking in the history of science.3 She plunges the reader immediately into a discussion of the depiction of scallops in Martin Lister's publications of 1695. Illustrated with original drawings from the account, the rhetorical importance of image reproduction combined with geometrical ways of seeing diagrammatically is shown to underlie arguing in sixteenth century natural philosophy to an extent “that is difficult to appreciate from a twenty-first century perspective that separates the mathematical and the verbal” (174). Fahnestock believes these features underlie arguing because, unlike today, grounding all disciplines (including mathematics) was dialectic in the form of a general art of argumentation. The dialectic in question is Philip Melanchthon's Erotemata dialectics, a work which Fahnestock has just translated into English (Fahnestock 2021). This is a dialectic in which mathematics plays a detailed role, and the paper proceeds to provide a history of this work that blends naturally into a deeper history of the argumentative use of diagrams. Her conclusions point to how, through geometrically controlled images. mathematical ways of viewing the natural world issued in today's “mathematically constructed world” (204).The final two essays comprise Part 4, and both deal with the role of mathematics in education. James Wynn's “Accommodating Young Women” explores some of the gender biases in the way mathematics is taught but more specifically provides a lengthy case study of the rhetorical devices used by TV star and math scholar Danica McKellar to turn middle school girls to the study of mathematics through her book Math Doesn't Suck. This involves an interesting application of epideictic rhetoric to a contemporary subject of concern, and the strategies used are both traditional and innovative. Essentially, McKellar strives to modify the image of mathematics, and Wynn's study of her attempts is both fascinating and instructive.The final paper in the collection, Michael Dreher's “Turning Principles of Action into Practice,” studies the National Council of Teachers of Mathematics’ (NCTM) rhetoric in reforming mathematics education. Two of Schiappa's categories come into play here: rhetoric of mathematics and in mathematics. Built on a historical account of philosophies of mathematics education, and incorporating several pertinent anecdotes, Dreher reveals the successes and failures of the NCTM's persuasive attempts to counter the idea that mathematical ability is inherent in only few and instead promote wide success in students’ mathematical achievement. It is a challenge that continues, and Dreher makes clear the difficulties still to be faced.This is, in sum, an eclectic set of papers gathered around a few common agreements and unified by a deep conviction of the importance of challenging any vestiges of the traditional belief that rhetoric and mathematics occupy different, even competing, spheres. The stand-out paper, testified to by the importance accorded it by many of the other studies in the book, is Schiappa's. One could say that it is worth the price of the book, but that would be unfair to the many other fine pieces of scholarship collected here.The observant reader will also have noted that much of the forgoing discussion refers to rhetoric and mathematics, while the title of the volume speaks of arguing. In fact, the attention to argumentation is pervasive, and this book takes its place among a recent appreciation of the role of mathematics in argumentation,4 while answering the kinds of dismissive critiques we once witnessed from skeptics like Alan Sokal and Jean Bricmont,5 who attempted to maintain the rhetoric/mathematics gap by suggesting that those who crossed it (at least from one direction) were unknowledgeable interlopers. It was one of Schiappa's opening insights that “If we replace the word “rhetoric” with “argument” . . . we find considerable recent interest in “mathematical argumentation” as a social and pedagogical practice” (43). And, as I have noted, this is repeatedly corroborated in this highly recommended book.
June 2022
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Abstract
As we write this, California is being ravaged by the second worst wildfire in its history (Dixie) and our fellow Utahns have experienced some of the world's worst air quality due, in part, to the smoke traveling east from the Dixie and other fires in the west. These consequences are just a few of the many ways in which the ongoing climate crisis is a threat multiplier: worsening extreme weather, droughts, wildfires, and, most significantly, the disproportionate inequities historically marginalized peoples experience as a result of the chaos resulting from human-caused climate change. The climate crisis is here; actions to justly and equitably transition away from fossil fuels are crucial. Although the climate crisis acts as only one backdrop to Energy Islands: Metaphors of Power, Extractivism, and Justice in Puerto Rico, Catalina de Onís's book turns our attention to the significant but often less visible role of energy systems not only in the climate crisis but also in what she terms energy coloniality, or systems of power that maintain energy privilege for some and perpetuate energy injustices for many.Energy Islands enacts a decolonial approach to offer a deep and rich analysis of dominant and resistive discourse about energy politics in Puerto Rico. De Onís highlights the importance of a just transition away from fossil-fuel based energy toward centering decarbonization, decentralization, democratization, and decolonization. She argues that energy actors can create decolonial energy futures that support the intertwined wellbeing of people and the planet. De Onís's book “documents, assembles, and evaluates various discourses, narratives, naming practices, and metaphors” to research “the rhetorical efforts of energy actors [in Puerto Rico], particularly by drawing critical inspiration from individuals and groups communicating more sustainable existences.”1 In a rhetorical version of an energy ethnography, the book documents the metaphors that circulate in the discourse of both privileged and marginalized energy stakeholders.Energy Islands is a brilliant example of community-engaged rhetorical fieldwork that makes a difference in scholarly conversations and in ongoing energy transition. In addition to being theoretically keen and methodologically innovative, the book highlights the stories of successful energy justice practitioners in Puerto Rico and documents de Onís's extensive contributions as a scholar-activist to energy politics in Puerto Rico. The book makes significant contributions to conversations in rhetorical methods, decolonial rhetorics, environmental and energy communication, and Latinx rhetorics. It also makes important contributions to interdisciplinary energy studies, energy humanities, environmental justice, and Puerto Rican studies, demonstrating the importance of rhetorical energies in any analysis of Puerto Rico's energy past, present, and future.The introduction outlines the book's theoretical, methodological, and political commitments. Specifically, de Onís theorizes archipelagoes of power “as a network of entities/islands at various levels and hierarchical and horizontal nodes across and within structures and institutions that enable and constrain agency for diverse actors.”2 The archipelagos of power heuristic developed in the book robustly theorizes power vis-á-vis the various rhetorical energies and metaphors that animate resistance to colonial formations. In doing so, de Onís challenges normative definitions of energy as technology and contributes to ongoing theorization of rhetoric as energy. She writes: “this book seeks to convey capacious understandings of energy beyond a narrow focus on powering individual dwellings and workplaces, by addressing and amplifying the human energies required to create and challenge energy infrastructures and technologies.”3 Subsequent chapters focus on particular metaphors in this archipelago of power that enable and constrain energy justice.The main chapters of the book are interspersed with “Routes/Roots/Raíces,” interludes that focus on positionality, methodology, and narratives. The first interlude tells the story of de Onís's familial connections to islands and Puerto Rico and seeks to break down binaries between conquest and resistance and colonizer and colonized.In chapter one, de Onís lays out four key concepts in Puerto Rico's archipelago of power: energy coloniality, energy privilege, energy justice, and energy actors. These constitute a rhetorical matrix “that provides a vocabulary for studying and communicating different energy controversies in Puerto Rico and Beyond.”4 Energy coloniality is a major theoretical contribution; though related to forms of resource colonialism, it hones in on the importance of energy technologies to relations of power within colonial systems. Another valuable contribution is the introduction of energy actors—a term used by one of her colaboradores—as a frame for understanding Puerto Ricans’ agency in energy politics.In the second interlude, de Onís narrates her encounter with the Commonwealth Oil Refining Company (CORCO) on Puerto Rico's southern coastline (between Ponce and Mayagüez) as an early example of energy coloniality. She links the closure of the refinery and its lingering economic and environmental impacts with an art installation created out of the abandoned remnants.Chapter two traces colonial relations between the U.S. and Puerto Rico by focusing on metaphors of experimentation—“discourses of defense, disease, development, and disaster”—grounded in, and reinforcing, a view of expendability.5 The legacy of, and ongoing struggles under, experimentation are linked to embodied experiences, emplaced politics, and exigencies for resistance. De Onís concludes the chapter by documenting historical resistance to experimentation discourses while also highlighting how contemporary organizations like Casa Pueblo and Coqui Solar appropriate experimentation metaphors to refuse domination and enact transformations towards more just and equitable futures.Chapter three focuses on spatial metaphors related to methane gas (counter-)advocacy. De Onís focuses on the Via Verde Gasoducto Project and Aguirre Offshore Gas Port, both of which have since been defeated by energy actors. These resistances occurred prior to and during de Onís's fieldwork and are introduced into her fieldwork via colaboradores’ reflections and de Onís's emplacement. While proponents framed the projects as ostensibly cleaner fossil fuels serving as supposed bridges towards technological change, resistive energy actors used “tropes of way, path, expansion, and hub [to offer] an alternative focus.”6 The chapter highlights how energy actors can successfully resist energy coloniality and energy privilege, including by appropriating metaphors to open new ways of thinking.In the third interlude, de Onís shares how she grappled with writing about Puerto Rico as a member of the diaspora living at a distance. She argues that critical reflexivity about power relations, engaging collaboratively, admitting mistakes, and making amends are necessary to avoid replicating oppressive dynamics while performing much needed critical research.Chapter four offers a significant methodological intervention. De Onís conceptualizes the need to (re)wire one's alliances, preconceptions, and dispositions in the context of a place experiencing “extreme shocks [e.g., Hurricanes Maria and Irma] with already ongoing everyday stressors.”7 This (re)wiring is vital for successful coalitions among diverse actors to constitute a decolonial archipelago of power that can span across geographic locations and cultures. De Onís extends co-presence8 to “offer e-advocacy as both a concept and a practice for working coalitionally in electronic spaces.”9 The family of islands trope, she argues, holds promise in conceptualizing coalitions that span across geopolitical bodies.The final interlude articulates the interlinkages between mangrove habitats, historic Afro-Caribbean resistance, and ongoing community organizing based on convivencia. This interlude illustrates the value of archipelagos of power as an analytic to cut across time, species, art, and activism to compose a nuanced understanding of resistance in Puerto Rico.Building from energy coloniality, energy privilege, energy justice, energy actors, archipelagos of power, rhetorical energies, and the metaphors developed across the chapters, de Onís uses the conclusion to discuss the “four d's of energy justice.”10 Decarbonizing, decentralizing, democratizing, and decolonizing, she argues, are key components of delinking from energy coloniality and enabling energy justice.Energy Islands’ foremost contribution is archipelagos of power, a theoretically rich heuristic that can energize and empower future analyses of energy politics, energy coloniality, and energy justice. The heuristic accounts for the uniqueness of Puerto Rico as an island and archipelagic formation in the Antilles but also exceeds a potentially limiting focus on Puerto Rico. Building from Tiara Na'puti's foundational work on archipelagic rhetoric,11 de Onís's archipelagoes of power can be used to analyze relational/technological energies across a variety of sites of energy struggle. This heuristic enhances the field of rhetoric's ability to engage with and sustain research that begins with the affordances of thinking archipelagically.Energy Islands is an exemplar of rhetorical fieldwork. De Onís seamlessly integrates textual analysis, interviews, ethnographic participation, e-advocacy, and critical self-reflexivity into a masterful documentation and amplification of energy actors, including herself, making meaningful change in Puerto Rico. The most explicit contribution to rhetorical fieldwork is the development of e-advocacy as a mode of sustaining ethical and political commitments and contributions when one cannot remain perpetually emplaced in the field. In a pivotal moment, de Onís narrates her hesitancy about writing this book due to concerns about speaking for colaboradores from the perspective of a diasporic Puerto Rican living in the U.S. and her ethical commitment to supporting Puerto Rican people in telling their own stories. This and other moments exemplify how de Onís models an ethical, participatory, and community-based methodology that puts care for the community first and challenges extractive models of research. Rhetorical scholars, even those who do not use fieldwork, would benefit from the methodological approach modelled in this book, as it can urge the field rethink dominant norms about the goals of publication, research, and advocacy.Energy Islands is provocative, suggesting future possibilities for research at the intersections of energy, race, and technology. It offers a substantial contribution by presenting a heterogeneous, complex, and nuanced picture of power relations in Puerto Rico. The book challenges homogenous generalizations about Puerto Rico by tracing how colonizer/colonized, north/south, privileged/underprivileged, and mainland/island relations work within Puerto Rico, not just between Puerto Rico and the U.S.; de Onís's analysis engages inequities within Puerto Rico based on, for example, class, location, race, and access to governmental power. Scholars seeking to expand on de Onís's research might consider, for example, how Blackness, stemming from Afro-Caribbean roots, relates to resistive energies in the archipelago; how inter-Island and inter-archipelago race relations relate to energy coloniality and energy justice; and how racial formations intersect with colonial formations. Furthermore, tracing the material forces that energy technologies themselves have in Puerto Rican energy politics would expand de Onís's focus on the rhetorical energies of decolonial energy actors.Energy Islands is a significant offering to rhetoric and public address scholars. It demonstrates how energy (in)justice is rhetorically constituted through the rhetorical energies of many actors and positions analysis of discourses of just transition, climate justice, and energy colonialism as central to rhetorical studies. In a world that is already suffering from the inequitable impacts of climate change, this book highlights the ongoing relevance of rhetorical scholarship to meaningfully addressing the climate crisis amid intersecting political instabilities, economic pressures, and coloniality. Energy Islands is essential reading for scholars across the broad field of rhetorical studies not only because of what it contributes to our understanding of rhetorical energy but also for how it demonstrates that rhetorical scholarship matters in creating a more just and equitable world.
March 2022
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“Imitation (In)Security” and the Polysemy of Russian Disinformation: A Case Study in How IRA Trolls Targeted U.S. Military Veterans ↗
Abstract
Abstract Russian disinformation activities imitate divisive U.S. political discourse within a polarized social media ecosystem. As part of a multipronged response, U.S. citizens have been urged to increase their personal vigilance and to identify inauthentic messages, hence flagging foreign-made disinformation by studying its content. However, by applying Taylor's concept of “imitation (in)security” to a set of Kremlin-linked Internet Research Agency (IRA) Facebook and Instagram advertisements, this article explains why content-centered approaches to combatting disinformation need to be reimagined. Building upon imitation (in)security, we propose that the strength of the IRA disinformation campaign was not its ability to foist falsehoods upon unsuspecting Americans, but, rather, its uncanny imitation of prevalent themes, images, and arguments within American civic life. Our analysis of IRA-generated advertisements targeting U.S. military veterans demonstrates how IRA “trolls” were imitating American communication patterns to amplify existing positions within a deluge of messages marked by polysemy. Our analysis suggests readers should be less concerned by such Russian-made imitations than was suggested in much of the breathless 2016 post-election coverage, for the traction of such disinformation hinges on domestic crises and injustices that long predate Russian interference. Pointing to foreign-made social media content stokes a sense of threat and crisis—the essence of national insecurity and a main objective of the IRA's efforts—yet our actual security weaknesses are homemade.
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Abstract
John Oddo's book argues that propaganda should be defined as an intertextual process. According to this perspective, a message succeeds as propaganda when people recontextualize it over and over, keeping that message alive across many texts. Of course, some messages achieve greater success as propaganda than others, and Oddo is interested in the linguistic and contextual factors that make certain messages “comparatively more worthy of recontextualization” (25). His focus is American propaganda justifying the Persian Gulf War and the War on Terror. In fact, Oddo's case studies explore a wide range of wartime materials, including print and television news, presidential speeches and political advertisements, and tweets by ordinary people. As such, his book will interest scholars studying war rhetoric as well as those interested in mediated discourse, multimodal analysis, political discourse, and circulation. In addition, this book illustrates how the inclusion of discourse analytic methods can work productively for rhetoricians interested in public address.In the introduction, Oddo states four goals. He seeks, first, to build upon insights of critical discourse analysis to develop an explicit definition of propaganda; second, to suggest a set of intertextual methods for studying propaganda; third, to draw attention to both contextual and sociolinguistic factors that give rise to propaganda; and finally, to challenge readers to consider the consequences of propaganda in a democratic society. Oddo argues that “one essential characteristic of successful propaganda is that it propagates” (3). In fact, his book's premise is that those who study propaganda should examine not only the content of messages but also the “rhetorical and sociolinguistic details” that reveal “how those messages spread, how they become mobile, durable, and repeatable” with the help of an institutional and ideological infrastructure (6, 3).Part 1 defines propaganda as an “intertextual process” in which manipulative and antidemocratic discourse is “recontextualized on a mass scale” (37). First, Oddo argues that an intertextual perspective can better account for both deliberate top–down propaganda and unwitting propaganda among ordinary people, preserving the notion that propaganda is harmful without presupposing that every propagandist seeks a selfish advantage. Building on theories of intertextuality, this section calls attention to the following question: “how do propagandists create discourse, whether strategically or unintentionally, that is likely to be recontextualized?” (22). Next, Oddo suggests that another key feature of propaganda is manipulation, which often involves positive self-representation and negative other-representation, emotional coercion, misleading representations and arguments, and manipulation of dialogic space (27–31). Finally, Oddo argues that propaganda should be defined by its antidemocratic societal consequences rather than intentions of the communicator. In other words, “it is propaganda if it consolidates the power of one group while harming the interests of subordinate groups” (34).Part 2 presents the first case study as it discusses how political propagandists create messages that are likely to be recontextualized by reporters. Oddo studies the iterations of the “incubator story,” a fabricated story in 1990 that accused Iraqi forces of removing Kuwaiti infants from their incubators and leaving them to die. He shows how the incubator story was staged as a credible narrative of personal experience. Moreover, Oddo shows that the narrative “could only succeed with the aid of journalists,” whose subsequent recontextualizations of the incubator story rendered it dominant and influential (71). Through a close analysis of linguistic discourse, multimodal semiotics, and intertextual relations between a public event and subsequent news reports, part 2 elucidates how powerful elites can induce a favorable uptake of their messages, inducing others to circulate them.Part 3 presents Oddo's second case study, which examines how TV news analysts before the 2003 Iraq War were presented as neutral experts, even though they held vested interests. Oddo argues that because news analysts are simultaneously journalists and political insiders, they, on the one hand, provide viewers with rare perspectives and penetrating insights, but, on the other, may circulate propaganda they hear from political sources (106). Oddo suggests that political propagandists exploit the dual identity of news analysts, offering them symbolic or material rewards and effectively compensating those who repeat their desired meanings (103). Meanwhile, news networks render the analysts credible and disinterested, highlighting their authority through advertising, on-screen titles, spoken introductions, background scenery, and communicative roles. Part 3 shows how this constructed authority together with incentivization from deliberate propagandists constitutes a form of manipulation, one that ultimately suppresses alternative views and enables mass recontextualization of propaganda.Part 4 presents Oddo's third case study and examines widespread publicity of the slogan “Support Our Troops.” Oddo argues that “Support Our Troops” has gained momentum for two reasons. First, it has “formal properties that make it more amenable to repetition—and, thus, more capable of traveling” (156). Second, it is surrounded by historical and cultural significance, reflecting larger wartime narratives in which the reasons for war are averted and dissent against war is demonized (156). Regarding the slogan's formal properties, Oddo shows how phonological, lexico-grammatical, and semantic factors contribute to the slogan's memorability, repeatability, and positive identification with a candidate, policy, or brand (156). Regarding cultural factors, Oddo examines the slogan as having ideographical functions by tracing its history in the Vietnam era and its continued use in both vertical campaigns (i.e., from the leaders at the top to the masses) and horizontal ones (i.e., spread among ordinary people on the same level). Oddo's discussion of the slogan sheds light on our understanding of similar slogans by encouraging attention to “the artful design of the slogan itself” and “the web of cultural meaning that shapes how people use and understand it” (175). Part 4 might interest scholars studying ideographs because it illustrates how a micro-analysis can facilitate analyses of phrases with ideological functions.Overall, the book has valuable pedagogical and theoretical implications. It provides an up-to-date discussion of propaganda studies. Its case studies are relatively independent and can be assigned separately. The author does not assume prior knowledge in his subject matter or methodology, which contributes to its accessibility. For these reasons, it can be used in graduate seminars and advanced undergraduate classrooms concerning rhetorical analysis of political discourse or the combination of rhetorical and critical discourse analysis methods. For rhetoric scholars, this book contributes an intertextual perspective to their tool kit. This perspective can be applied beyond the specific cases of this book, calling attention to the transfer and transformation of messages across texts both in domestic contexts and international ones where power dynamics may have different manifestations. Overall, this book exemplifies and furthers Oddo's endeavors to show how rhetorical scholars can draw on sociolinguistics, multimodality, and micro-intertextual comparison to conduct granular analyses of political discourse that are critical of the political status quo and grounded in textual evidence.
March 2021
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Abstract
AbstractUsing the murder of Magdiel Sanchez as a case study, we argue that rhetoric’s future must embrace practices of situated listening. While much of the field’s work has focused on speakers and practices of invention, we argue that a more just study of public deliberation must position this approach in conversation with an acknowledgment of situated reception. We follow scholars of color, feminist theorists, and disability advocates who have long argued for the practices of ethical listening, adding that the imperative to listen extends beyond the listening ear, accounting for the totality of the body and its environmental and contextual positions. By reaching beyond the demands of race to consider the intersecting axis of (dis)ability, we push the fields of rhetoric, sound studies, and critical/cultural communication studies to consider embodiment as a whole condition of rhetorical reception.
January 2020
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Abstract
This essay identifies and explicates a key rhetorical form—“redemptive exclusion”—underlying former United States Ambassador to the United Nations Nikki Haley’s efforts to defend barring Syrian refugees from American soil. Through a reliance on ethotic prolepsis, the rhetorical form of redemptive exclusion enables the creation of a transcendent perspective that reconciles seemingly opposite contemporary cultural and political rhetorics: xenophobic discourses of exclusion become coarticulated with the mythic promise of an America open to all. We show how Haley’s rhetoric combines antithetical gestures of inclusion and exclusion by interweaving synecdochic narratives of her own immigrant history; hyperbolic narratives of American benevolence toward immigrants; and stereotypical narratives of terrorist identity that preempt the acceptance of Syrian refugees as even potentially American. We argue that Haley converts the rejection of Syrian refugees from American soil into an opportunity for constraining and qualifying the mythic ideal of the United States as an historical beacon for immigrants around the globe. In the conclusion, we suggest that a close study of how redemptive exclusion takes life in Haley’s discourse offers more general lessons about the rhetorical and ideological character of controversies over U.S. immigration policy.
September 2015
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Abstract
Abstract This essay examines an early alternative to polling, Mass-Observation (M-O), that dramatically reported on the nuances, contradictions, and passions of public opinion during some of the most extraordinary times in British history. Between the Abdication Crisis of 1937 and the start of World War II, M-O’s combination of quantitative and qualitative methods, along with its emphasis on the cultural context of public opinion, produced a richer, more textured, and more deliberative rhetoric of public opinion than the Gallup poll’s survey techniques. In the process, M-O foreshadowed many of today’s scholarly trends, including the reflexive turn in social research, increased skepticism about the knowledge claims of science, and the emergence of more public scholarship.
December 2012
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Circulation and Noncirculation of Photographic Texts in the Civil Rights Movement: A Case Study of the Rhetoric of Control ↗
Abstract
Research Article| December 01 2012 Circulation and Noncirculation of Photographic Texts in the Civil Rights Movement: A Case Study of the Rhetoric of Control Sean Patrick O’Rourke Sean Patrick O’Rourke Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2012) 15 (4): 685–694. https://doi.org/10.2307/41940631 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Sean Patrick O’Rourke; Circulation and Noncirculation of Photographic Texts in the Civil Rights Movement: A Case Study of the Rhetoric of Control. Rhetoric and Public Affairs 1 December 2012; 15 (4): 685–694. doi: https://doi.org/10.2307/41940631 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2012 Michigan State University Board of Trustees2012 Article PDF first page preview Close Modal Issue Section: Forum You do not currently have access to this content.
September 2012
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Abstract
Abstract At moments when science regulators perceive a crisis that requires market intervention, they must craft arguments to overcome the burdens of proof placed upon them by both their authorizing statutes and scientific standards of knowledge formation. These "presumptive breaches" lend themselves to rhetorical analysis. This essay offers the eight year bid by the Food and Drug Administration to regulate ephedra dietary supplements as a case study to explicate the role rhetoric plays in proposing and reviewing science regulation.
December 2010
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Abstract
Abstract This essay uncovers rhetorical processes devoted to rehumanizing the enemy as an antidote to the virulent rhetoric of war. With an eye toward disrupting a problematic process of national identity construction based on otheringand dehumanization, this essay examines Jarhead as a case study that challenges current ideologies of soldiers and their enemies. Using Kenneth Burkes concept of consubstantiality and Linda Hutcheons discussion of reflective oscillation, essay examines Jarhead as a case of rhetoric working to rehumanize enemies, thus providing an example of how film can work against war culture.
June 2010
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Abstract
Abstract This essay argues for a reprivileging of the object of speech in the study of public address. To this end, public discourse concerning the tonal qualities of male and female speech, particularly in moments of affective transgression, is examined to better discern our deeply gendered, cultural norms of eloquence. The primary case study analyzes reactions to the oratory ofBarack Obama and Hillary Clinton to show how their respective vocal tones played a significant role in the 2008 presidential election.