While a number of scholars have discussed a need to retheorize the fifth canon in the age of the digital (K. Welch; Trimbur; DeVoss and Porter), the field lacks empirical research on rhetorical delivery itself (Rude). By examining one case example from a larger research project, this article explores how practitioner stories can challenge and expand existing theoretical frameworks of rhetorical delivery to include insights from practitioners' knowledge. This article argues that gathering qualitative case examples is a useful, though by no means exhaustive, methodological research framework for studying rhetorical delivery.

Abstract This paper employs mixed methods, namely, corpus linguistic and rhetorical analysis methods, to examine Confucius's theory on language, persuasion, and virtue as reflected in the Analects. The triangulation of methods allows in-depth analysis of Confucius's use of key concepts surrounding the language—virtue relationship and the way these concepts operate in different levels of persuasion. The study shows Confucius's theory as a virtue-centered rhetoric. For him, virtuous conduct, rather than artful words, should be employed as the primary persuasive tool.

When we teach, we tell a story to our students and to ourselves, a story about the acquisition of knowledge. The telling of this tale is what we usually refer to as pedagogy. A syllabus, in this view, is a kind of fiction inhabited by nonfictional characters who journey together through the plot of the story. Every syllabus, of course, tells a slightly different tale. However, when a syllabus is codified into a textbook-that most maligned of literary genres-it begins to resemble something more akin to what Jean-Franvois Lyotard calls a master narrative, a story around which other are constructed. According to Lyotard, even in an age of science, narration is the quintessential form in which how-to knowledge is established and transmitted. I would argue that in the largely literate and institutionalized societies of the West, textbooks provide us with many of these culturally essential of knowledge. In this essay I propose to anatomize the stories that four influential composition textbooks tell, both to reveal their pedagogical and epistemological suppositions and also to uncover the master narratives that give their theories of writing consequence and shape. The four texts are Rhetoric: Discovery and Change by Richard Young, Alton Becker, and Kenneth Pike; ForminglThinking/Writing by Ann Berthoff; Teaching Composing by William Coles; and A Short Course in Writing by Kenneth A. Bruffee. In the case of these four, at least, the tale told follows the ancient pattern of heroic adventure, a pattern of separation, initiation, and return. Joseph Campbell's comparative study of eastern and occidental mythologies, The Hero With a Thousand Faces, identifies a basic form of this heroic story, the monomyth.