Reviews 323 C. W. Tindale, Reason's Dark Champions: Constructive Strategies of So­ phistic Argument (Studies in Rhetoric/Communication), The Univer­ sity of South Carolina Press: Columbia, 2010. 184pp. Renewed interest in the Sophists may have achieved an unbiased, if not fully acknowledged, rehabilitation of their philosophical ideas, yet what is likely their most extensive contribution to Classical civilisation, mastery in rhetorical argumentation, has so far lacked any comprehensive summary, let alone a comparison with modern theories of reasoning. Tindale analyses the standard textual evidence on the sophists' practice of reasoning to describe those strategies which may specifically be cate­ gorised as part of their rhetorical techne. However, the inherent difficulty of separating sophists and their occupation from their contemporaries and supposed opponents (as, for example, the relevant works of Isocrates and Alcidamas indicate) makes any such endeavour, however valuable it may be, necessarily tentative. The title, Reason's Dark Champions, may seem surprising, perhaps even paradoxical, considering that the essence of sophistic argumentation required public engagement and an open display of rational discourse. In the book T. follows a dual division with the first part being devoted (one would say - almost compulsorily) to the justification of sophistic practice in the face of its often distortive Platonic and Aristotelian representation, whilst the second part brings forward an appreciative account of several individual strategies. Although this may be a practical approach, it still reflects a somewhat defensive scholarly position in studying the Sophists, which may not be justified and so necessary anymore. The introductorv chapter contrasts the opinions of key classical authors and modern scholars with a view to clear the term "sophistic" of the semantic thicket that overgrew it in the past couple of centuries, as exemplified by Xenophon's De Venatione 13. He presses ahead with his point early on that all too often eristic argumentation a la Plato's Euthydemus has become the standard label for sophistic reasoning. However, refusing to understand the positive philosophical assumptions behind strategies such as the contrasting arguments will result in overlooking the relatively solid and extensive counterevidence from Gorgias to Euripides on the legitimate use of logos to reflect the contingent nature of the world and human actions. In the second chapter T. counters the regular (albeit rather vague) charge against the Sophists that they made a weaker argument the stronger. In a lu­ cid analysis of how mistranslating "make" with "make appear could mask Aristotelian or Platonic epistemological preconceptions, T. demonstrates on a particularly vivid example the general tendency of denying the Sophists of a legitimate sceptical standpoint in judging the truth of opposing claims. In fact, the arguments in Antiphon's model speeches and Protagoras's On Truth make it clear that the sophists applied pragmatic strategies, such as probabilistic arguments, to deal with matters without an appeal to abstract principles. 324 RHETORICA The next two chapters focus on the representation of sophistic tech­ niques in selected works of Plato and Aristotle. First, T. shows how the Protagorean measure-maxim and the resulting oratorical or dialectical practice focused on persuasion was incompatible with the absolutistic epistemology of Plato, which relied on dialogue and strategies such as the elenchus to clear the way for eternal Truth. The much-reviled fallacies in the Sophistical Refutations and the Euthydemus not only demonstrate the difference be­ tween the practices of real and apparent refutations, but (more importantly) bring out the conflicting approaches to reality by the sophists and Plato. In the end T. offers a highly interesting comparison of the two kinds of refuta­ tions, showing that despite fundamental differences arising from contrasting epistemological positions both strategies show striking formal similarities. In the second major part of the book T. aims at offering a list of in­ dividual techniques that could set apart the Sophists as unique innovators of argument. Confronting the problem of distinguishing sophistic practice from later rhetorical studies T. accepts rather uncritically Schiappa's distinc­ tion between the two theories of rhetoric and logos to draw a line between the Aristotelian and Protagorean idea of persuasion. That concept, although seemingly attractive, nevertheless raises more questions about the system­ atic description of evidence on Greek sophists/rhetoricians/philosophers than it solves. The...

104 RHETORICA Some key concepts would perhaps have benefited from explicit, technical explanation. For example, the use of "hegemony" in Morris's book is disconnected from Antonio Gramsci's use of the same term. Another instance is "culture", which resonates with Lionel Trilling's meanings for this term, but, at times, seems like a synonym for ideology. In addition to references to "collective memory", Morris distinguishes "cultural memory" from "public memory", by remarking, "whereas cultural memory reflects the particularized world view and ethos of the members of a particular culture, public memory is perhaps best conceived as an amalgam of the current hegemonic bloc's cultural memory and bits and pieces of cultural memory that members of other cultures are able to preserve and protect" (p. 26). Sinners, Lovers and Heroes will be useful to scholars interested in the rhetoric, public argument, public memory, American studies, and, especially, the legacy of Abraham Lincoln's public image. LESTER C. OLSON University of Pittsburgh Walter Jost and Michael J. Hyde, eds., Rhetoric and Hermeneutics in Our Time: A Reader (New Haven: Yale University Press, 1997) xxiii + 406 pp. Like the recent Hermeneutics and the Rhetorical Tradition by Kathy Eden, Rhetoric and Hermeneutics in Our Time marks another attempt at a rhetorical Anschluss, annexing rhetoric . to hermeneutics in an apparent attempt to make rhetoric look more philosophical, for instance, by pointing to Hans-Georg Gadamer's philosophical hermeneutics. In fact, two of Gadamer's own essays on rhetoric appear in the Jost and Hyde collection. While the writers within the collection draw many analogies between rhetoric and hermeneutics, hardly anyone obtains any definitional precision about the pairing. Reviews 105 On the other hand, the Jost and Hyde volume seeks to be what Eden's book avoids—concerned with the present, as conveyed by the prepositional phrase in the title, "in our time", and explicitly with politics: "Our very being-in-the-world is inseparably hermeneutical and rhetorical in complex ways and...a multi-faceted speaking as well as listening constitutes our situation. Our own time is an epoch of corporate capitalism and technologism, of vulgarization and breakdown. But it is also a time of deep reflection on linguistic interpretation: on persuasion, 'conversion' across paradigms or worldviews, propaganda, and more invidious forms of deception and power, as well as on forms of the electronic word and the new multimedia. It is, accordingly, a time in which we need both to listen to and to discuss what Gadamer calls the 'deep inner convergence' between rhetoric and hermeneutics" (p. xvi). First, "our" turns out to be some amorphous, underdetermined "everyone", and despite the implicit "critique" of "corporate capitalism" in the passage above, Jost and Hyde never get near the topic again, except to get away from it. The slide happens but a page later: "The task at hand now includes identifying hermeneutics (in its modern forms) as a further counterpart to rhetoric and rhetoric to hermeneutics and seeing both as features or dimensions of all thought and language, not only as the special methods or abilities of political praxis" (p. xvii). Before dealing with any concrete issues of political praxis, they widen the aperture of their project to "all thought and language", and thus sidestep the part of the "all" that might have brought them in contact with any logical definition of "politics", or with concrete historical events in North American party politics, for instance. The rhetoric that goes on in the streets, the deception—what the Greeks called the pseudos—the advertising, the propaganda, the double-talk, the exercises of political esotericism, the kind of interpretive practice that produces The Bible Code, all the "ugly" manifestations of rhetoric that are its life blood, hold almost no interest in the context of the book under review. (For the importance, even primacy, of the "ugly", see Slavo Zizek, in Slavo Zizek / F. W. J. von Schelling, The Abyss of Freedom / Ages of the World [Ann Arbor: University of Michigan Press, 1997] pp. 21-25). Jost and Hyde promote the lemony fresh side of rhetoric, the side most often seen in contemporary RHETORICA 106 accounts of what rhetoric accomplishes or can accomplish: "Rhetoric...helps promote civic engagement and...