Rhetoric and Hermeneutics in Our Time: A Reader ed. by Walter Jost and Michael J. Hyde

Bruce Krajewski

doi:10.1353/rht.1999.0031

Rhetorica Jan 1999

Rhetoric and Hermeneutics in Our Time: A Reader ed. by Walter Jost and Michael J. Hyde

Bruce Krajewski

Abstract

104 RHETORICA Some key concepts would perhaps have benefited from explicit, technical explanation. For example, the use of "hegemony" in Morris's book is disconnected from Antonio Gramsci's use of the same term. Another instance is "culture", which resonates with Lionel Trilling's meanings for this term, but, at times, seems like a synonym for ideology. In addition to references to "collective memory", Morris distinguishes "cultural memory" from "public memory", by remarking, "whereas cultural memory reflects the particularized world view and ethos of the members of a particular culture, public memory is perhaps best conceived as an amalgam of the current hegemonic bloc's cultural memory and bits and pieces of cultural memory that members of other cultures are able to preserve and protect" (p. 26). Sinners, Lovers and Heroes will be useful to scholars interested in the rhetoric, public argument, public memory, American studies, and, especially, the legacy of Abraham Lincoln's public image. LESTER C. OLSON University of Pittsburgh Walter Jost and Michael J. Hyde, eds., Rhetoric and Hermeneutics in Our Time: A Reader (New Haven: Yale University Press, 1997) xxiii + 406 pp. Like the recent Hermeneutics and the Rhetorical Tradition by Kathy Eden, Rhetoric and Hermeneutics in Our Time marks another attempt at a rhetorical Anschluss, annexing rhetoric . to hermeneutics in an apparent attempt to make rhetoric look more philosophical, for instance, by pointing to Hans-Georg Gadamer's philosophical hermeneutics. In fact, two of Gadamer's own essays on rhetoric appear in the Jost and Hyde collection. While the writers within the collection draw many analogies between rhetoric and hermeneutics, hardly anyone obtains any definitional precision about the pairing. Reviews 105 On the other hand, the Jost and Hyde volume seeks to be what Eden's book avoids—concerned with the present, as conveyed by the prepositional phrase in the title, "in our time", and explicitly with politics: "Our very being-in-the-world is inseparably hermeneutical and rhetorical in complex ways and...a multi-faceted speaking as well as listening constitutes our situation. Our own time is an epoch of corporate capitalism and technologism, of vulgarization and breakdown. But it is also a time of deep reflection on linguistic interpretation: on persuasion, 'conversion' across paradigms or worldviews, propaganda, and more invidious forms of deception and power, as well as on forms of the electronic word and the new multimedia. It is, accordingly, a time in which we need both to listen to and to discuss what Gadamer calls the 'deep inner convergence' between rhetoric and hermeneutics" (p. xvi). First, "our" turns out to be some amorphous, underdetermined "everyone", and despite the implicit "critique" of "corporate capitalism" in the passage above, Jost and Hyde never get near the topic again, except to get away from it. The slide happens but a page later: "The task at hand now includes identifying hermeneutics (in its modern forms) as a further counterpart to rhetoric and rhetoric to hermeneutics and seeing both as features or dimensions of all thought and language, not only as the special methods or abilities of political praxis" (p. xvii). Before dealing with any concrete issues of political praxis, they widen the aperture of their project to "all thought and language", and thus sidestep the part of the "all" that might have brought them in contact with any logical definition of "politics", or with concrete historical events in North American party politics, for instance. The rhetoric that goes on in the streets, the deception—what the Greeks called the pseudos—the advertising, the propaganda, the double-talk, the exercises of political esotericism, the kind of interpretive practice that produces The Bible Code, all the "ugly" manifestations of rhetoric that are its life blood, hold almost no interest in the context of the book under review. (For the importance, even primacy, of the "ugly", see Slavo Zizek, in Slavo Zizek / F. W. J. von Schelling, The Abyss of Freedom / Ages of the World [Ann Arbor: University of Michigan Press, 1997] pp. 21-25). Jost and Hyde promote the lemony fresh side of rhetoric, the side most often seen in contemporary RHETORICA 106 accounts of what rhetoric accomplishes or can accomplish: "Rhetoric...helps promote civic engagement and...

Journal: Rhetorica
Published: 1999-01-01
DOI: 10.1353/rht.1999.0031
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Topics: modern rhetorical theory rhetorical criticism service learning argument public rhetoric
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Rhetoric and Hermeneutics in Our Time: A Reader ed. by Walter Jost and Michael J. Hyde

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