Abstract: This paper is a rhetorical analysis of Plunkitt of Tammany Hall , a book of “plain talks” by George Washington Plunkitt. Plunkitt was a prominent politician in the Tammany machine. These talks expose the inner workings of how politicians become wealthy, how Tammany operated, and how to build a political machine. He rails against his enemies—those in the civil service, the Albany government, and the Republicans, to name a few. Ultimately, Plunkitt’s rhetoric is persuasive due to his use of Irish ethnic and Catholic religious identification, his appeals to the material efficacy of patronage politics, and his populist rhetorical style.

This article explores the history of the English-language style guide, a genre of writing with beginnings in the eighteenth century. Gaining popularity in the Victorian period, the style guide began to solidify as a genre dedicated to preserving certain linguistic usages. I argue that, from the nineteenth century on, the best style guides have used rhetoric as the cornerstone of their linguistic philosophy. Guides which ignore rhetorical scholarship tend to be reactionary and of limited use to the reader. To emphasize these two types of guides, I look specifically at The Queen’s English and The Dean’s English, two extremely popular, polemical style guides written in the mid-nineteenth century.

Reviewed by: Orality and Performance in Classical Attic Prose: A Linguistic Approach by AlessandroVatri Vasiliki Zali-Schiel AlessandroVatri, Orality and Performance in Classical Attic Prose: A Linguistic Approach. Oxford: Oxford University Press, 2017. 344 pp. ISBN: 978019879590 Vatri has produced a well-researched book that helpfully and skilfully marries the cultural-historical and the linguistic character of his work. The excellent use and review of scholarship enables Vatri to achieve the purpose of the book, which is to examine, with the help of modem psycholinguistics, whether there is any linguistic difference between classical Attic prose texts intended for public oral delivery and those intended for written circulation and private performance. The book starts with a thorough discussion of the complicated relationship between oral and written style (Chapter 1). The medium alone is not a decisive divisive factor because there is a great variety of communicative situations and priorities one needs to take into consideration even when the same medium is used. And this is indeed the case with Attic prose, where we cannot clearly distinguish between “literally” oral and written texts. However, the distinction between a written and a non-written conception can be traced very early in the development of ancient Greek stylistic theory (e.g., Alcidamas, Isocrates, Aristotle). For example, Isocrates in his Philip clearly marks the difference between speeches meant to be read and those meant to be delivered: those meant to be read may not be timely, hence their persuasive ability is compromised. Speeches for reading may also not manage to persuade the listeners because they may not be successfully delivered by the reader. This affects the reception of a text and changes the emphasis of the distinction between writtenness and non-writtenness from composition to performance. [End Page 96] Chapter 2 turns to contexts of reception. In classical Athens, close scrutiny of prose texts was possible in solitary and private group reading (“off-line” perusal) but not in situations whose norms of interaction excluded this possibility, such as public oratorical performances and semi-formal small- scale epideixeis. In such public competitive contexts, there was no room for anything but clarity (saphēneia) to convince an audience unable to revisit the text (“on-line” reception). Public texts could therefore not afford obscurity of expression by contrast to private texts (“where off-line perusal is possible, there is no need to take excessive pains to ensure the optimal on-line comprehension of a text,” 35). Hence, the different contexts of reception may be associated with linguistic difference. In Chapter 3, Vatri looks at the distinction between texts that were meant for off-line perusal/reception (scriptures) and those meant for on-line reception (scripts). The writing of Attic prose texts was quite a complex process, with several oral stages—and plausibly even oral composition— preceding written dissemination. But there were also revisions of publicly delivered texts (scripts), such as deliberative and forensic speeches, after their performance and often for the purpose of making a new version of the text public through written dissemination. After examining literacy and reading in classical Athens, Vatri determines the conception of written prose texts as scripts or scriptures proceeding on a genre-by-genre basis. Chapter 4 focuses on clarity (saphēneia), which was extremely important for texts meant for on-line reception (scripts) and especially so for public speeches in particular. The centrality of clarity of expression is already highlighted in ancient Greek rhetorical literature. For “Demetrius” (for example), clarity and familiarity are key to persuasiveness; persuasiveness and clarity can be achieved through plain style—an idea that can be traced back to the criticism of Aeschylus’ obscure language in Aristophanes’ Frogs. According to “Demetrius,” plain style is distinguished not only by its clarity but also by a vividness generated by precision (aknbeia). Both Aristotle and Isocrates consider precision an important feature of texts meant for reading, which may also generate saphēneia. Vatri then looks closely at a range of examples from ancient Greek rhetorical literature to examine what they say about the rhetorical devices employed to produce saphēneia. A recurrent issue in ancient discussions is ambiguity, which can be generated by vocabulary (e.g., ambiguous character of certain...

Book Review| February 01 2020 Review: An Argument on Rhetorical Style, by Marie Lund Marie Lund, An Argument on Rhetorical Style. Denmark: Aarhus University Press, 2017, 220 pp. $25 (paper). ISBN 9788771844344 Arthur E. Walzer Arthur E. Walzer Arthur Walzer Professor Emeritus, Communication Studies University of Minnesota 40 Prospect Park W, 1J Brooklyn, NY 11215 awalzer@umn.edu Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2020) 38 (1): 129–132. https://doi.org/10.1525/rh.2020.38.1.129 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Twitter LinkedIn Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Arthur E. Walzer; Review: An Argument on Rhetorical Style, by Marie Lund. Rhetorica 1 February 2020; 38 (1): 129–132. doi: https://doi.org/10.1525/rh.2020.38.1.129 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu nav search search input Search input auto suggest search filter All ContentRhetorica Search This content is only available via PDF. © 2020 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2020 Article PDF first page preview Close Modal You do not currently have access to this content.

Reviews 129 to rebrand old ideologies and invent new rhetorical repertoires with direct appeal to twenty-first-century audiences both at home and abroad. Reading The Rhetoric of Mao Zedong is a true delight, a delight that is made possible by Xing Lu s dispassionate and deeply engaging study of political rhetoric in modern China in general and Mao's transformative rhet­ oric in particular. As China continues to make its presence importantly felt on the world stage, understanding and developing a productive dialogue with its rhetoric is imperative. The Rhetoric of Mao Zedong should serve as an efficacious guide toward this urgent task confronting today's rhetori­ cians and politicians of all persuasions. Luming Mao University of Utah Marie Lund, An Argument on Rhetorical Style. Denmark: Aarhus University Press, 2017, 220 pp. $25 (paper). ISBN 9788771844344 In An Argument on Rhetorical Style, Marie Lund builds on the work of Maurice Charland on constitutive rhetoric to advance constitutive style as an original contribution to rhetorical theory. To what extent is Lund's claim to have made an original contribution to centuries-long thought about style borne out by her argument? The first part of An Argument on Rhetorical Style is conceptual, distin­ guishing "constitutive style" from other ways of theorizing style. Lund draws on Wolfgang G. Muller's analysis to organize a taxonomy. In Topik des Stilbegriffs (1981), Muller identifies two tropes as dominating concep­ tions of style in the West: "style as dress" and "style as the man." Both have complicated histories. Style as dress would seem to see style as divorced from underlying ideas and, therefore, as decorative. But in the Renaissance, where the style as dress trope flourishes, Lund notes that ornatus was often thought of more as armament than decoration (58): for example, in John Hoskins' Directions for Speech and Style. Still, in so far as the live canons are thought of as a sequence, traditional rhetoric has fostered the idea that stylistic concerns are belated. With regard to "style is the man," this too is a complicated trope. When Comte de Buffon wrote in "Discourse on Style" that Le style c'est Thomme meme, he meant something quite different from both Quintilian who claimed that speech is commonly an index of character (Institutes, 11.1.30) and from the Romantics with their emphasis on the uniqueness of a personality as reflected in speech. Regardless of these diffe­ rences, Lund's claim that we have often theorized style as the formal embodiment of the speaker or writer's personality" (208) is true enough. Muller's two tropes of style serve as the ground on which Lund mounts her claim for a third topos: style as constitutive: "Wolfgang Muller is responsible for the first two topoi, while the last [constitutive] is my own invention," Lund writes (208). She reviews previous work on the figures 130 RHETORICA and on style generally to place her work in context and to shore up her claim of originality. Among scholars working on the rhetorical figures, Jeanne Fahnestock receives the most attention. Although Fahnestock does consider the figures as constitutive in her Rhetorical Figures in Science (p.22), she does not oppose constitutive to decorative, as Lund does. Instead, she distinguishes figures as functional or not—as advancing an argument or distracting from it. Fahnestock shows that even in scientific argument, figures are present and often serve a functional purpose by for­ mally epitomizing the structure of a scientific argument. For example, in the argument Darwin advances in the Origin that gradual change in response to natural selection turns variations from incipient species to new species, Fahnestock shows that the formal qualities of this argument are captured in the figure gradatio that characterizes Darwin's style (Fahnes­ tock 113-14). But it would be wrong to say that the gradatio is constitutive of the argument because gradatio, like all figures, is in itself skeletal, lacking evi­ dence and is not, therefore, probative. Lund also discusses Lakoff and John­ son on cognitive metaphor. But their point is that metaphor is a generative cognitive process—and therefore relates to invention. If a metaphor goes unnoticed, can we say it contributes to style? Lund's...

424 RHETORICA balances well her recovery of nineteenth-century women's cookbooks with a critique of "the pervasive social ordering system" of taste in the nine­ teenth century (p. 4). Offering the first book-length study of women's cookbooks as rhetorical texts, Walden makes a valuable contribution to scholarly conversations in interdisciplinary studies of food and food his­ tory, feminist histories of rhetoric, and the history of nineteenth-century American rhetorics. Paige V. Banaji Barry University Robert Sullivan and Arthur E. Walzer, eds. Thomas Elyot: Critical Editions of Four Works on Counsel, Leiden: Brill, 2018. 412 pp. ISBN 978904365100; David R. Carlson, ed. Thomas Elyot, The Image of Governance and Other Dialogues of Counsel. Cambridge, UK: Modem Humanities Research Association, 2018. 345 pp. ISBN 9781781886205 After a brief and unsuccessful career as a diplomat, Sir Thomas Elyot (1490-1546) retreated to his estates and his library and to two life-long scholarly endeavors, the enrichment of the English language and the proper mode of national governance. The former is a task of some interest: it has its flowering a half century later in the works of Marlowe and Shakespeare, Spenser and Sidney. But it is the latter task that is the subject of the two books now under review, one an edition per se, the other an edition and a monograph welded together. Both books publish three dialogues, Pasquill the Playne, Of That Knowlage Which Maketh a Wise Man, and The Defense of Good Women, and one treatise, The Doctrinal of Princes. Only Carson includes The Image of Governance, a book on the duty of kingship in the form of an idealized biography of the Roman emperor Alexander Severus. Between these two books, published virtually simultaneously, there is obviously a great deal of overlap, a circumstance that permits us to reflect on the state of academic publishing as well as on the optimal means of editing and con­ textualizing printed Tudors texts. Before turning to this task, however, we need to say something about the works themselves in the context of the humanist revival in England. A work in translation from the Greek, The Doctrinal of Prince permits Sullivan and Walzer to address the state of learning in Tudor England and to underline the remarkable fact that Elyot's translation may well have been the first directly from the Greek. That without the benefit of any schooling Elyot should undertake the task says a great deal both about him and about the flowering of English scholarship in the Tudor Age. Elyot's focus on the accuracy of his translation is salutary as well. In the first edition, he rendered the Greek "and that they may suppose howe to counsaile for their weal than themselves." In the second edition, this is revised to "that thei maie suppose that you canst counsaile them better tor their weale Reviews 425 than thei can them selfes," a more accurate rendering of the Greek, and a tribute to Elyot's meticulous concern. Despite a concern for translation, rhetorical style is less a focus of Sullivan and Walzer than genre. The Doctrinal of Princes is identified as an Isocratian parainesis, advice to a young prince on proper royal behavior. Its structure is simple, an introduction designed to lay down precepts for monarchs followed by the precepts themselves followed by a short epi­ logue, resembling a peroration. The advice is deliberately not specific. Here is a sample admonition: "Haue no lasse dominion or rule ouer they selfe, than ouer other" (Sullivan and Walzer, 104). This and its fellow admo­ nitions so smack of Polonius's sententiousness that one wonders why Elyot felt compelled to reach back to ancient Greece to retrieve it; one wonders, that is, until one realizes that Elyot was living in the reign of a monarch with a strong tendency to ignore good advice. The genres of two of Elyot's dialogues are a topic of debate. Is Pasquill the Playne modeled on Platonic dialogues, or on later ones by Lucian? Sullivan and Walzer opt for the latter on two grounds: Elyot recommended Lucian in the Governour and he characterized Pasquill as "mery." Although many of Lucian's dialogues can be characterized as...

Book Review| May 01 2017 Review: Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment, by Mark Garrett Longaker Mark Garrett Longaker, Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment (RSA Series in Transdisciplinary Rhetoric), University Park, PA: The Pennsylvania State University Press, 2015. 170 pp. ISBN 978-0-271-07086-5. Glen McClish Glen McClish San Diego State University Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2017) 35 (2): 234–236. https://doi.org/10.1525/rh.2017.35.2.234 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Cite Icon Cite Search Site Citation Glen McClish; Review: Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment, by Mark Garrett Longaker. Rhetorica 1 May 2017; 35 (2): 234–236. doi: https://doi.org/10.1525/rh.2017.35.2.234 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2017 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

234 RHETORICA drawn to images from these periods - "the body's inside and outside, the heart offered on an outstretched hand" - that reveal "historically elaborated semiot­ ics of the self," expressing competing views of what constituted a moral bal­ ance of public and private (214). So, when she offers her detailed case study of irony and sincerity in the ethos of author Dave Eggers, it is grounded in a historical understanding of these terms. Historians of rhetoric may find themselves frustrated by aspects of Korthals Altes's book, a point she acknowledges as a likely effect of the wide net she casts. For example, her central term, ethos, is not as thoroughly historicized as are other framing concepts like sincerity, irony, and hermeneutics. While she traces these over centuries, her approach to ethos is to provide snapshots from ancient Greece and Rome and then to pick up the term in its modern uses in narrative analysis. This method drops at least one major thread that seems highly germaine to her project: the pre-Aristotelian sense of ethos, robustly revived in the last two decades, as location or haunt. Korthals Altes's use of topoi answers her need to flesh out the rhetorical commonplaces of ethos construction, but her discussion of the textual, virtual, and physical spaces that modem authors inhabit calls out to ethos's more ancient meaning. Further, the degree to which ethos overlaps with related terms like posture, self, persona, and implied author, are never made clear. But in placing ancient renderings of ethos within modem methods of literary criticism, Ethos and Narrative Interpretation reminds us just how fraught and complex the practice of reading others has always been. Daniel A. Cryer, Roosevelt University Mark Garrett Longaker, Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment (RSA Series in Transdisciplinary Rhetoric), University Park, PA: The Pennsylvania State University Press, 2015. 170 pp. ISBN 978-0-271-07086-5. While reading Mark Garrett Longaker's recent book, Rhetorical Style and Bourgeois Virtue: Capitalism and Civil Society in the British Enlightenment, I was struck by the author's reluctance to employ contemporary theory as a lens through which to evaluate Enlightenment perspectives on civic virtue, eco­ nomics, and rhetoric, for indeed, twenty-first-century rhetorical studies often marshal critical perspectives to try the past. While it is impossible to read his­ torical texts innocently, Longaker strives to explore his principal figures—John Locke, Adam Smith, Hugh Blair, and Herbert Spencer—on their own terms. Thus, I was not surprised when in his conclusion he explicitly addresses his approach, revealing that although he is "a political socialist and a historical materialist," he adheres to the principle audite et alteram partem: "listen even to the other side" (pp. 134-35). It is this careful listening, which enables Reviews 235 Longaker to articulate his subjects significance in the British Enlightenment, that perhaps best characterizes this fine volume. In his introduction, Longaker concisely presents his "principal argument"—that "in the late seventeenth, mid-eighteenth, and mid-nineteenth centuries a British philosopher, a political economist, a rhetorical theorist, and a sociologist all tried to cultivate bourgeois virtue by teaching rhetorical style, each building on others' ideas and each addressing a unique stage of capitalist development" (p. 2). Each of the study's four chapters features one of Longaker's principal theorists, along with his key rhetorical emphasis: Locke and clarity, Smith and probity, Blair and moderation, and Spencer and economy. In chapter 1, Longaker astutely distills Locke's well-known recommenda­ tions concerning the abuses of language and his mistrust of disputation into "four rules to remedy language's infirmity" (p. 14). Conducting a "synthetic reading" of Locke's work, he then demonstrates how each rule elucidates dif­ ferent areas of the philosopher's corpus. For example, the "Rule of Propriety" describes Locke's view of both effective language and stable currency. Longaker closes the chapter by suggesting that Locke's actual prose style conforms to his rules of clarity and that his writings on education "developed a rhetorical pedagogy of clarity" (p. 37). Although most scholars of rhetoric who consider Locke tend to highlight a few of his well-worn...

Reviews Ryan Stark, Rhetoric, Science, and Magic in Seventeenth-Century Eng­ land. Washington, D.C.: Catholic University of America Press, 2009, pp. vii-234. ISBN: 978-0-8132-1578-5 Ryan Stark has written what is in many ways a charming book, right down to its physical presentation whose quaint details give it the look and feel of an earlier age—the age evoked by Stark's title. That title, however, is a bit misleading since his proper subject is the enduring controversy over seventeenth-century prose style, namely, the causes of its arguable shift from Jacobean and Caroline exuberance to Restoration "plainness." Stark himself takes leave to doubt that any formal shift actually took place because the prose literature of the later seventeenth century, including that of experimental science, demonstrably retains the figured language of its predecessors—although, significantly, not to the same florid degree. In this opinion, he departs from critics like R. E Jones, Robert Adolph, and now apparently Ian Robinson, who would yet persuade us that this literature does not and should not employ figuration, owing to the alleged influence of the "new" science. Needless to say, the attempt to abolish metaphor is at least as old as Aristotle, not to mention a linguistic impossibility since we rely on tropological usage when we want to express new ideas and practices like those science itself is perpetually producing—a point Stark makes. Nonetheless, this particular bout of expressive austerity has as its locus classicus in Bishop Sprat's curiously authoritative misreading of Bacon in his History of the Royal Society, whom he represents as strenuously averse to figurative speech against every indication to the contrary, beginning with the "sensible and plausible elocution" that Bacon recommends in The Advancement ofLearning for the transmission of human knowledge. If in Stark's formulation one pole of the stylistic controversy is again represented by experimental science, the novelty of his argument comes from experimentalism's presumptive opponent—magic or occult knowledge— with which Stark contends the practitioners of the new science saw their own empirical and mechanical innovations in immediate and urgent competition. Such competition in his view generated the later seventeenth-century's focus on prose decorum and specifically what Stark calls occultism s charmed rhetoric," "enchanted tropes" and "numinous language," to which he argues Rhetonca, Vol. XXX, Issue 2, pp. 199-219, ISSN 0734-8584, electronic ISSN 15338541 . U2012 by The International Society for the History of Rhetoric. All rights re­ served. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Rights and Permissions website, at http://www.ucpressjournals.com/reprintlnfo.asp. DOI. 10.1525/RH.2012.30.2.199. 200 RHETORICA the virtuosi of the Royal Society and their supporters in the larger culture of the Restoration took concerted exception. Accordingly, the book begins by invoking Donne's First Anniversary where "new philosophy" forever "calls all in doubt," and proceeds to describe yet again how Francis Bacon allegedly dismantled the pre-modern world of platonizing similitude, familiar to us from Foucault and before him, Huizinga. Stark then extends Bacon's enterprise of disenchantment to the chemist Daniel Sennert and Joseph Glanvill, interspersed with a generically invidious comparison of Browne's notionally "occult" rhetoric in the Religio Medici with Hobbes' account of "scientific" usage in Leviathan, from which Stark concludes that the evidence for a stylistic shift is ideological as against formal. That is, the issue of prose decorum stands for other epistemological and partisan commitments in the seventeenth century, as indeed it always has, which Stark rather loosely associates with the Restoration's abiding suspicions of republicans, dissenters and the papacy. Although Stark does not spell out the precise semantics of either party, he attributes to the experimentalists an insistence on the evident, ordinary and apparently conventional sense of speech, construed as undertaking the "rhetorical cure" of occultism's glamorous delusions, which aspired to reveal the secrets of things hidden from the Fall, if not from the beginning of the world. By setting such strict bounds to the signification of speech, it is Stark's thesis that seventeenth-century science sought not only the disenchantment of Nature but...

Reviews 443 Stephen McKenna, Adam Smith: The Rhetoric of Propriety (Rhetoric in the Modern Era), Albany: State University of New York Press, 2006. x + 184 pp. ISBN 0-7914-6581-0 In a roundabout effort at offering praise, allow me to preface this review with information about the reviewer. I value histories that connect Adam Smith s "neoclassical aesthetic values"—such as "propriety and taste"—to social dynamics such as "class difference." McKenna derides this work as z reductivist" and "inadequate by itself" (p. 57), opting instead to focus on the history of ideas, the long intellectual heritage behind Smith's rhetorical theory. Despite reservations about such intellectual history, I admire Adam Smith: The Rhetoric ofPropriety. The question arises: What has McKenna done to impress this otherwise skeptical reviewer? To begin with, McKenna uncovers and explores Smith's debt to past rhetoricians, such as Plato, Gorgias, Aristotle, and Cicero. After summarily dismissing Marxist and post-structuralist accounts of propriety, McKenna explains why Adam Smith's rhetorical theory should be glossed in ancient Greek and Latin. Previous scholarship has depicted Smith as a "new" or "neo­ classical" rhetorician. Following others, such as Gloria Vivenza, McKenna chronicles Smith's dependence on earlier sources, particularly his ground­ ing in classical rhetoric. If Smith is among the first modern social scientists, then not just Smith himself, but economics and sociology as well, owe a debt to classical rhetorical theory. McKenna focuses on six precepts that characterize a classical view of propriety and that were appropriated by Adam Smith. In this genealogy, propriety 1) participates in the natural order of things, 2) is often recognized through the visual senses, 3) leads to a pleasurable aesthetic experience, 4) requires public performance, 5) involves a mean between extremes, 6) and depends upon circumstances (pp. 28-29). McKenna follows traditional tributaries as they feed an 18th-century British stream of rhetorical theory. For instance, the arch-stylist Gorgias feeds into David Hume's epistemological skepticism and the Scotsman's attention to pathetic appeal (pp. 31-32). Plato's insistence that propriety include a regard for the different types of soul contributes to Adam Smith's effort at promoting a stylistic plasticity able to mold various character types (p. 36). McKenna also follows contemporary contributions to Smith's rhetorical theory. In the writings of John Locke and the Royal Society, we see propriety defined in terms of the "plain style" so popular among empirical scientists. In the writings of Frances Hutcheson and Anthony Ashley Cooper, Third Earl of Shaftesbury, we witness a relation among notions of "common sense,' rhetorical propriety, and the moral/aesthetic sensibility. Bernard Lamy and François Fénelon attend to propriety's aesthetic dimension, thus influencing Henry Home Lord Karnes, David Hume, and Joseph Addison. McKenna reminds his reader that Adam Smith remains the focal point by explaining how Smith positioned his own work on propriety against this lively and discordant set of voices. For instance, M^cKenna explains that Smith set 444 RHETORICA himself against Hutcheson and Fénelon by denying an innate moral sense, yet Smith readily adopted Lamy's contention that people recognize propriety through the visual senses (pp. 62-64). Chapters 2 and 3 amount to a narratio of past and contemporary sources to prepare the reader for McKenna's remaining confirmatio about Smith's rhetorical theory The last two substantive chapters treat Adam Smith's Lectures on Rhetoric and Belles Lettres alongside his Theory ofMoral Sentiments, arguing against the common scholarly belief that the Theory laid the moral and ethical ground­ work for the Lectures. Rather, McKenna contends that the Lectures underpin the Theory by exploring "the basic elements of human thought and action," which make ethical behavior possible (p. 76). McKenna also explains that Smith brought something new to the conversation about propriety: "Smith's idea that the intention to communicate a given passion or affection originates in sympathy is an entirely new contribution to the theory of the rhetorical propriety" (p. 88). Seemingly mundane moments, such as Smith's extensive discussion of direct and indirect description, become fascinating when seen through McKenna's illuminating perspective. Allow one extended quote to exemplify but by no means exhaustively capture the...

Abstract In 1531, Julius Caesar Scaliger published his Oratio pro M. Tullio Cicerone contra Des. Erasmum, a scathing attack on Erasmus occasioned by the publication three years earlier of Erasmus's Dialogus Ciceronianus sive de optimo dicendi genere, which, in turn, had attacked the proponents of the view that Cicero was the best and only model for good Latin rhetorical style. Erasmus never responded in print to Scaliger's vituperative “oration” (in reality, a pamphlet meant to be circulated among the literati). This paper argues that Erasmus did not respond because Scaliger's insults were so vile and beside the point that they did not deserve serious attention. A rhetorical re-reading of the Oratio provides some insight into the “proper” conduct of insults more generally, especially as they are meant as vehicles for “upward mobility” in a Res publica litteraria.

In 1531, Julius Caesar Scaliger published his Oratio pro M. Tullio Cicerone contra Des. Erasmum, a scathing attack on Erasmus occasioned by the publication three years earlier of Erasmus’s Dialogus Ciceronianus sive tie optimo dicendi genere, which, in turn, had attacked the proponents of the view that Cicero was the best and only model for good Latin rhetorical style. Erasmus never responded in print to Scaliger’s vituperative “oration” (in reality, a pamphlet meant to be circulated among the literati). This paper argues that Erasmus did not respond because Scaliger’s insults were so vile and beside the point that they did not deserve serious attention. A rhetorical re-reading of the Oratio provides some insight into the “proper” conduct of insults more generally, especially as they are meant as vehicles for “upward mobility” in a Res publica litteraria.

446 RHETORICA sensitive passages (one satirizing Samuel Johnson's prose style is particularly cutting)" (xi). Again, one wishes for a textual apparatus that would bring those changes to light. In sum, while the volume does not make a notable contribution to the rich and complex textual history of Blair's Lectures, this is a perfectly usable edition of the text accompanied by an excellent Introduction. H. Lewis Ulman The Ohio State University Le Livre de la Rhétorique du philosophe et médecin Ibn Tunilüs (Alhagiag bin Thalmus). Introduction générale, édition critique du texte arabe, traduction française et tables par Maroun Aouad. Paris, Vrin,«Textes et Traditions», 2006. CXXIX p. + 177 p. ISBN : 978-2-7117-1916-0. 46€. Après une brève présentation d'ïbn Tumlüs (= IT), l'introduction évoque l'importance que revêt le Livre de la Rhétorique d'un point de vue biogra­ phique: ce traité prouve avec évidence—ce qui n'a jamais été fait jusqu'à présent—qu'IT est un disciple d'Averroès puisqu'il a utilisé ici un texte phi­ losophique du Cordouan, le Commentaire moyen à la "Rhétorique" d'Aristote. Le Livre de la Rhétorique est ensuite situé dans l'économie générale de l'Introduction à l'Art de la Logique d'IT (conservé dans un unicum de l'Escurial), dont il occupe environ 20% du nombre total de folios—c'est dire son importance—puis parmi les différentes sciences énumérées par l'auteur dans son prologue (il faut distinguer à ce titre la rhétorique de tradition philosophique et la rhétorique purement arabe, qui s'occupe du style, de la langue, sans trop se soucier de la vérité ou de la vraisemblance de ce qui est dit). Le plan du Livre de la Rhétorique, repris en détail infra (p. CXXIII-CXXIX) et qui a l'avantage de donner une idée générale de ce dont traite IT, est suivi d'une section (p. VI-X) où M. Aouad (= MA) examine avec précision les sources du Livre de la Rhétorique, en ne tenant compte que des convergences littérales (et non doctrinales) qui existent entre IT d'une part et Averroès, al-Fârâbï et Avicenne d'autre part. Les phrases ou expressions communes à IT et aux trois philosophes sont très nettement mises en évidence grâce à une saisie en caractères gras dans de nombreux passages du Livre de la Rhétorique (tous cités dans l'annexe, p. LXXXVIII-CXXII). Il ressort de ces analyses que la source principale d'IT est le Commentaire moyen il la "Rhétorique" d Aristote d’Averroès—et ce, pour l’ensemble du Livre de la Rhétorique—que ses sources secondaires (IT indique lui-même avoir utilisé des «livres») sont Avicenne (Rhétorique du Shifâ ), Averroès (Abrégé de la Rhétorique) et al- Fârâbï [Livre de la Rhétorique)—très majoritairement dans les cinq premiers folios du Livre de la Rhétorique—et qu'IT ne s'est pas directement appuyé sur la traduction arabe de la Rhétorique d’Aristote. MA examine ensuite, citations d'IT à l'appui, le but et la méthode du Livre de la Rhétorique (p. X-XV). Ni commentaire, ni abrégé, ce traité au Reviews 447 statut si particulier se propose de préparer le néophyte à une étude plus poussée de la rhétorique. Si on le compare au reste de la tradition arabe, IT piopose un traitement assez inattendu de la rhétorique: non seulement il ne ménage qu’une place très secondaire à la valeur politique de cet art, mais il procède aussi a une réinterprétation—bien plus profonde que ne fut celle de ses prédécesseurs—des moyens de persuasion à la lumière des sciences juridico-theologiques de 1 Islam. La méthode suivie dans le Livre de In Rhétorique est explicitement présentée par son auteur: utilisation d autres livres, refus de traiter certains points trop particuliers ou procéd...

332 RHETORICA Darstellung der Entwicklung des Genres Stâdtebeschreibung bzw. Stâdtelob von der Antike bis in Guicciardinis Zeit. Guicciardinis im Titel der Arbeit genanntes Werk (Descrittione di tutti i Paesi Bassi altrimenti detti Germania inferiore, 1567) wird nicht besprochen; wichtigstes Ergebnis für die Forschung zu dieser Schrift dürfte eine gegen Ende gemachte Feststellung des Autors sein: "No feature which one meets within Guicciardini's Descrittione seems to be without precedent." (S.355, Anm.69) Ein hilfreiches Register (S. 356-373) und ein Nachweis der Erstpublikationen der Beitrâge (S.374) beschliefien den Band. Wer ihn zur Gànze oder auch nur in Ausschnitten liest, wird dem Autor Bewunderung für die Breite seiner Interessen, seine Kenntnis der Primàr- und Sekundàrliteratur und die Detailgenauigkeit seiner Analysen nicht versagen. Dabei kônnte man sich auf Melanchthon berufen, welcher in seiner Rhetorik in einem Abschnitt über das Kommentieren sagt: "[...] qui eo est vel usu vel ingenio, ut in auctoribus videre possit, quur hoc loco, quur sic singula tractentur, ilium vehementer probandum censeo." Auch diese Passage ist Classens Analyse natürlich nicht entgangen (vgl. S.264). Johannes Gôbel Universitat Tubingen Lindal Buchanan, Regendering Delivery: The Fifth Canon and Ante­ bellum Women Rhetors. Studies in Rhetorics and Feminisms Series. Carbondale: Southern Illinois University Press, 2005. 202 pp. With the publication of Lindal Buchanan's Regendering Delivery, South­ ern Illinois University Press's Studies in Rhetorics and Feminisms series has become the national leader in book-length studies of gender and rhetorical performance. While only the seventh in the series, Regendering Delivery is the fourth to deal with this subject (the others are Nan Johnson's Gender and Rhetorical Space in American Life, 1866-1910, Carol Mattingly's Appropriate [ing] Dress: Women's Rhetorical Style in Nineteenth-Century America, and Roxanne Mountford's The Gendered Pulpit: Preaching in American Protestant Spaces'). Building on these works, Buchanan adds to our understanding of antebellum women's opportunities and strategies for speaking in public, par­ ticularly in three areas: elocutionary instruction for girls in public schools, public speaking occasions for young women in private colleges, and delivery styles of antebellum women activists. A central claim of Regendering Delivery is that throughout history, Amer­ ican women have had far greater access to elocutionary instruction than has been commonly thought. In Chapter 1, "Readers and Rhetors: School­ girls' Formal Elocutionary Instruction," Buchanan offers evidence that in the eighteenth and nineteenth centuries, girls as well as boys were taught elocu­ tion as part of their reading curriculum. Eighteenth-centurv readers such as Reviews 333 Noah Webster s popular American Selection ofLessons in Rending and Speaking included elocutionary instruction (both actio and pronuntiatio) and sample debates and declamations for practice. Textbooks acknowledged schoolgirls as an audience (e.g., through instructions on conduct), making clear that reading and elocution were first thought to be gender-neutral subjects. As Buchanan s analysis shows, it was not until the nineteenth century that sep­ arate readers for girls and hoys were published, with selections from oratory omitted in some hooks for girls. Nevertheless, pronuntiatio continued to be taught, and girls participated in school-sponsored exhibitions in which they spoke before audiences, as Buchanan richly illustrates in Chapter 2. Chapter 2, "Practicing Delivery: Young Ladies on the Academic Plat­ form, ' offers a decisive response to Robert J. Connors's controversial claim that co-education was responsible for the demise of oratory in nineteenthcentury colleges and universities. Buchanan agrees with Connors that there were some changes to the curriculum in the nineteenth century, but disagrees with the reasons Connors offers. Young women spoke before public audi­ ences at school-sponsored events for fifty years prior to 1830, and throughout the nineteenth century women admitted to co-educational institutions such as Oberlin fought for the opportunity to speak in public, sometimes form­ ing their own clubs to practice in private. Weaving together a history from biographies of such famous Oberlin graduates as the Reverend Antoinette Brown, Buchanan establishes that co-education provided women hard won opportunities to develop their oratorical skills, which they later exploited in the fight for women's rights. Chapter 2 includes many interesting glimpses into the compromises forced upon college...

Abstract The rise of prose in Greece has been linked to broader cultural and intellectual developments under way in the classical period. Prose has also been characterized as challenging poetry's traditional status as the privileged expression of the culture. Yet throughout the classical period and beyond, poetry was still regularly invoked as the yardstick by which innovation was measured. This paper investigates how poetry figures in the earliest accounts of prose style. Focusing on Isocrates, Alcidamas, and Aristotle, it argues that although each author distinguishes between the styles of prose and poetry, none is able to sustain the distinction consistently. The criteria for what constitutes an acceptable level of poeticality in prose were unstable. The diverse conceptions of poetic style were tied to intellectual polemics and professional rivalries of the early- to mid-fourth century bce and reflect competing aims and ideals for rhetorical performance in prose.

The rise of prose in Greece has been linked to broader cultural and intellectual developments under way in the classical period. Prose has also been characterized as challenging poetry's traditional status as the privileged expression of the culture. Yet throughout the classical period and beyond, poetry was still regularly invoked as the yardstick by which innovation was measured. This paper investigates how poetry figures in the earliest accounts of prose style. Focusing on Isocrates, Alcidamas, and Aristotle, it argues that although each author distinguishes between the styles of prose and poetry, none is able to sustain the distinction consistently. The criteria for what constitutes an acceptable level of poeticality in prose were unstable. Moreover, the diverse conceptions of poetic style were tied to intellectual polemics and professional rivalries of the early- to mid-fourth century bce and reflect competing aims and ideals for rhetorical performance in prose.

Abstract Chen Kui published theWen Ze, The Rules of Writing) in 1170. Chinese scholars commonly describe this as the first systematic account of Chinese rhetoric. This paper will place the Wen Ze in its historical and rhetorical context and provide a translation and discussion of key extracts from the book. In providing a summary of the key points of The Rules of Writing, this paper presents the main principles of Chinese composition and rhetoric as laid out by Chen Kui. It will also provide evidence that rhetorical styles are a product of their times. Like fashions, they flourish and fade and then flourish again.

Chen Kui (陈骥) published the Wen Ze (文则), The Rules of Writing) in 1170. Chinese scholars commonly describe this as the first systematic account of Chinese rhetoric. This paper will place the Wen Ze in its historical and rhetorical context and provide a translation and discussion of key extracts from the book. In providing a summary of the key points of The Rules of Writing, this paper presents the main principles of Chinese composition and rhetoric as laid out by Chen Kui. It will also provide evidence that rhetorical styles are a product of their times. Like fashions, they flourish and fade and then flourish again.

In Latin rhetorical contexts, color was a well known metaphor, used to refer either to the orator’s stylistic choices or to the general complexion of the whole speech (Cic. De orat. 3.96) or the specific characteristics of each of the three styles (Cic. De orat. 3.199) or even of each part of the speech (Quint. 12.10.71). In the second case, by contrast, color had the peculiar meaning of a possible point of view in the discussion of the case, as appears from its usage in Seneca’s Controversiae. The term ductus was less well known. We meet it for the first time in the handbook of Consultus Fortunatianus (1.6–8, pp. 71 ff. Calb. Mont.) and then again in the book on rhetoric in the encyclopaedia of Martianus Capella (470–72, pp. 165.3ff. Willis). Ductus referred to the speaker’s intention of being open or not in pleading the entire case. Considering the section on ductus in the Five Books on Rhetoric written by George of Trebizond, this article corroborates the parallels between the theory of ductus as treated by Fortunatianus and Martianus Capella, the figuratae controversiae of Quintilian (9.2.65–69), and the ἐσχηματισμένα of Greek authors.

In The Merchant of Venice Shakespeare draws on several aspects of the classical rhetorical tradition so widely studied in Renaissance England. The main characters have distinctive rhetorical styles: Launcelot and the would-be witty courtiers are rhetorically characterized by vices of language, Shylock by rhetorical questions and figures of repetition, and Portia by figures of thought. A close examination of the characters’ rhetorical traits reveals significant similarities between Shylock’s language and that of Declamation 95 in Sylvain’s The Orator, and between Portia’s forensic strategy and the classical theory of status. Written in the mid-1590s, The Merchant of Venice illustrates the very uses and abuses of rhetoric described in Henry Peacham’s revised version of The Garden of Eloquence (1593).

Although Margaret Cavendish, Duchess of Newcastle (1623–1673), did not belong to the scientific community which after 1660 formed itself around the Royal Society, several of the philosophical issues discussed there are reflected in her writings. Lengthy reflections on language and style which run through her philosophical works provide evidence that the linguistic and rhetorical debates of the early Royal Society also left their mark. The isolation which Cavendish faced as a woman writer obliged her to discuss problems of terminology and style even more intensively, thereby adhering to the rhetorical principle of perspicuity which Thomas Sprat demanded in his proposal for a scientific plain style. The influence of the New Science on Cavendish’s work becomes obvious when her later writings are compared to her earlier ones where traces of a courtly and more elitist understanding of style can still be found. In this paper the development of Cavendish’s stylistic attitudes is traced in several of her works, including her Utopian narrative The Blazing World (1666).

RHETORICA 338 for most individual readers. I am happy to report that the International Sales Manager of Brill subsequently wrote to me to say that, as a result of my review, the cost of those books was being reduced to 90.00 dollars each. DK is still expensive, but much less so than these others were; and where a bilingual edition is involved, it is understandable that overhead costs would be higher. And, once the purchase is made, the reader may luxuriate in the sumptuous quality of a Brill edition. JOHN T. KIRBY Purdue University Vivian Salmon, Language and Society in Early Modern England (The Netherlands: John Benjamins, 1996) 276 pp. The twelve essays reprinted in this collection demonstrate a variety of approaches to, and treatments of, the topics of language and society in Early Modern England. The subjects range from language concerns of the sixteenth-century England, to the development of female rhetoric by figures such as Bathsua Makin, to the discussion of the actual use of language in a specific socio­ political context, such as the early Anglican church. Although Salmon writes from a linguist's perspective, her well-researched material allows the reader to place rhetoric within a broader context. Her descriptions of historical figures and their contributions are well defined, especially in relation to their connections to logic, rhetoric, and grammar. She includes social, historical, religious, and political details that influenced linguistics and rhetoric. Her theory is balanced nicely with concrete examples, such as enhancing foreign language instruction by the rhetorical considerations of gesture and tone. Salmon looks at the connection between pronunciation and rhetoric, claiming that "sounds changed in accordance with certain figures of rhetoric, for example, prosthesis, apharaesis, epenthesis, and syncope" (p. 8). Other figures, she notes, cautiously retain the classification of sound changes by reference Reviews 339 to rhetorical figures" (p. 8). She also examines challenging issues in translating the Bible, teaching the native tongue to foreigners, and finding the Adamic language. In chapter one Salmon emphasizes the rhetorical elements of syntax. She discusses the seventeenth-century belief that meaning is a nonverbal concept in the mind. Some elements of that concept might remain unexpressed in speech, or even actively "suppressed". Priscian used the term "subaudiri" to refer to sentence elements that are "understood" but not spoken; Salmon notes that traditional rhetoric came to terms with this view by distinguishing between simple and rhetorical syntax, a distinction that was familiar to seventeenth-century scholarship (p. 17). Salmon traces this rhetorical concern with syntax through Gill, Wilkins, Linacre, Sanctius, Lancelot, Cooper, Lane, and Harris. Salmon spends several chapters focusing on the power of words. Chapter three is constructed on three main points: the natural or conventional origin of words (Platonic/Aristolian debate, Socrates, and Hermogenes); the status and power of words; and the meaning of translation, especially when translating the Holy Scriptures. Chapter four talks about language properly to be employed in the liturgy and sacred books of the church. More specifically, Salmon mentions the developments of two kinds of sermons: the "typical Protestant type of Hugh Latimer and Laurence Chaderton that was plain and colloquial" (. 94); the other type was "typical of High Church divines influenced by the rhetorical style of much of sixteenth-century poetry and prose, and in the seventeenth century in the witty and metaphysical style of John Donne, directed at more sophisticated hearers" (pp. 94-95). In chapter five Salmon notes that some seventeenth-century authors like Wilkins argued for a plain writing style because congregations had difficulty understanding the highly rhetorical style adopted by Anglican preachers in the later sixteenth century (p. 103). Bedell was also convinced that his Protestant congregation got lost in the incomprehensible vernacular and the use of rhetorical and ambiguous language (p. 101). Of significance to rhetoricians is chapter six, "Wh- and Yes/No Questions: Charles Butler's Grammar (1633)". Butler's work influenced eighteenth-century rhetorical grammarians like 340 RHETORICA John Walker (1785) who in turn influenced the training of elocutionists. Salmon observes that previous grammarians placed "question" in a section on syntax, but that Butler was the first scholar to place "question" in a chapter on punctuation where he looked at "tone...

Research Article| November 01 1998 Short Reviews George Kennedy,Comparative Rhetoric: An Historical and Crosscultural Introduction (New York: Oxford University Press, 1998).Andrea A. Lunsford ed.. Reclaiming Rhetorica: Women in the Rhetorical Tradition (Pittsburgh: University of Pittsburgh Press, 1995).Takis Poulakos,Speaking for the Polis: Isocrates' Rhetorical Education (Columbia, SC: University of South Carolina Press, 1997), xii +128 pp.David Roochnik,Of Art and Wisdom: Plato's Understanding of Techne (University Park: Pennsylvania State University Press, 1996) xii + 300 pp.Peter Auksi,Christian Plain Style: The Evolution of a Spiritual Ideal (Monfreal:McGill-Queen's University Press, 1995).Carole Levin and Patricia R. Sullivan eds. Political Rhetoric, Power, and Renaissance Women, (Albany, N.Y.: State University of New York Press, 1995) xiv + 293 pp.Marjorie O'Rourke Boyle,Loyola's Acts: The Rhetoric of the Self(Berkeley: University of Califomia Press, 1997) xv+274pp.L. L. Gaillet ed., Scottish Rhetoric and Its Influences (Mahwah, N.J.: Hermagoras Press, 1998) xviii + 238pp.Thomas W. Benson,Rhetoric and Political Culture in Nineteenth- Century America (East Lansing: Michigan State University Press, 1997) 200 pp. Mary Garrett, Mary Garrett School of Communication, Ohio State University, Columbus, Ohio 43210, USA Search for other works by this author on: This Site PubMed Google Scholar Shirley Sharon-Zisser, Shirley Sharon-Zisser Dept of English, Tel Aviv Univeristy, Ramat Aviv 69 978, Israel Search for other works by this author on: This Site PubMed Google Scholar C. Jan Swearingen, C. Jan Swearingen Dept of English, Texas A & M University, College Station, Texas 77843, USA Search for other works by this author on: This Site PubMed Google Scholar Edward Schiappa, Edward Schiappa Dept of Communication, University of Minnesota Twin Cities, Minneapolis, Minnesota 55455, USA Search for other works by this author on: This Site PubMed Google Scholar Jameela Lares, Jameela Lares Dept of English, University of Southem Mississippi, Southem Station Box 5037, Hattiesburg, Mississippi 39406, USA Search for other works by this author on: This Site PubMed Google Scholar Victor Skretkowicz, Victor Skretkowicz Dept of English, University of Dundee, Dundee DDl 4HN, Scotland Search for other works by this author on: This Site PubMed Google Scholar Don Paul Abbott, Don Paul Abbott Dept of English, University of Califomia, Davis, Califomia 95616, USA Search for other works by this author on: This Site PubMed Google Scholar Paul Bator, Paul Bator Dept of English, Stanford University, Stanford, Califomia 94305, USA Search for other works by this author on: This Site PubMed Google Scholar Thomas Miller Thomas Miller Dept of English, University of Arizona, Tucson, Arizona 85721, USA Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (1998) 16 (4): 431–454. https://doi.org/10.1525/rh.1998.16.4.431 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Cite Icon Cite Search Site Citation Mary Garrett, Shirley Sharon-Zisser, C. Jan Swearingen, Edward Schiappa, Jameela Lares, Victor Skretkowicz, Don Paul Abbott, Paul Bator, Thomas Miller; Short Reviews. Rhetorica 1 November 1998; 16 (4): 431–454. doi: https://doi.org/10.1525/rh.1998.16.4.431 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. Copyright 1998, The International Society for the History of Rhetoric1998 Article PDF first page preview Close Modal You do not currently have access to this content.

Reviews 439 scrutiny, it is the search itself that Plato portrays as exemplifying the life of philosophy. Roochnik says he is motivated, in part, by the belief that Plato's dialogues "can benefit us in these hypertechnical times" (p. xii). How Plato's writings can benefit us in this regard is unclear, though he appears unsettled by the rise of postmodernism nee rhetoric. Roochnik notes that "philosophy v. rhetoric is a fundamental dispute" that animates the entire book (p. 181). According to Roochnik, rhetoric is not a techne, rhetoric is distinct from philosophy, and Socrates was rhetorical but not a rhetorician. In sum, book offers a marvelously clear and thorough explication of the platonic case against rhetoric with which most readers of this journal are probably all too familiar. Edward Schiappa University ofMinnesota Peter Auksi, Christian Plain Style: The Evolution of a Spiritual Ideal (Montreal:McGill-Queen's University Press, 1995). Professor Auksi contends that there has been no broad study ■z of the Christian plain style in the West, and he proposes to fill the gap by tracing this stylistic ideal from its prehistory in classical rhetoric, through its biblical beginnings, its foundations in Paul and Augustine, its treatment by church fathers, and its fortunes in the middle ages to its culmination in the English Reformation, and particularly the seventeenth century. Such an ambitious study is indeed needed, and Auksi's text at least moves in the direction of its goal. Auksi's overall claim, made in his title and at intervals throughout, is that simplicity "evolves" as an ideal in Christian art, and particularly in Christian discourse. His numerous examples, however, demonstrate just the opposite. Rather than proving causal links between venous stages of an evolution record, Auksi shows that all the theorists ultimately derive their authority from Christ, Paul, and Augustine. It is the example of Christ, the statements in the Pauline epistles and De doctrina Christiana to which Auksi's theorists always return. Even the terms 440 RHETORICA he employs suggest the recursiveness of their enterprise: "renewal or reform" (p. 178), "return ad fontes" (p. 238), "restored or recovered" (p. 268). They also return to a finite number of scriptural commonplaces about the proper employment of classical rhetoric, likening it to the spoils of Egypt refashioned to godly use by the Israelites or to the captive heathen woman who may be married once her head is shaven and her nails pared. Christian plain style proves to be a changeless ideal which is constantly being rediscovered rather than a mutation in the history of rhetoric That there are no dinosaurs in this fossil record other than Christ, Paul, and Augustine is worth noting. Auksi's study unfortunately is compromised by its historical vagueness or even inaccuracy. In spite of the wide readership intended by his broad study, he provides little information as to the particular historical situations of various texts. Thus, for instance, he mentions the Byzantine iconoclastic controversies without any overall framework of dates of parties (pp. 84-86). Indeed, historical figures are inconsistently introduced. We hear for instance of Thomas of Celano (p. 107), but not when he lived nor why his account of Francis of Assisi is important. Throughout, examples are cited in no observable order, as when John Wilkins's late preaching manual is introduced before William Perkins's, albeit "the first and best" (pp. 289, 296). Auksi's terminology also sometimes ignores historical realities. The vexed term "puritan" goes undefined, and is often used either as if it represented a denomination separate but equal to the established Church of England, although there was but one church through the early 1640s in which many "puritans" were also "Anglicans", or as an unexamined synonym for the more enthusiastic sects, as the term was sometimes used at the time. But one asks an historical study to distinguish polemical labels from actual loyalties. Indeed, Auksi's occasional readiness to take his sources at face value leads him to some rather startling factual errors. He says, for instance, that Robert of Melun (f. 1150) "understands Plato's style" (pp. 100-101), when only a translated portion of the Timaeus was available to him. Auksi does however provide...

Reviews 347 dimension often missing (a point mentioned by Trevor Melia in his erudite Comment). Here rhetoric reaches its fullest extension, becoming one with the domain of poetics - but that should come as no surprise to historians of rhetoric. Jean Dietz Moss Ronald H. Carpenter, History as Rhetoric: Style, Narrative, and Persuasion (Columbia, SC: University of South Carolina Press, 1995). Ronald Carpenter's History as Rhetoric argues that the stories of past events we call "history" draw upon the resources of rhetoric and can serve to shape a public understanding of the world. For postmodernists, this may not qualify as news, but Carpenter is no postmodernist. He relies pri­ marily on methods that would satisfy the most doctrinaire neoAristotelian or New Critic. He uses the tools of "scientific history" and traditional literary analysis to demonstrate the rhetoricality of history. The focus of Carpenter's book is on American historians of the late nineteenth and twentieth centuries: Frederick Jackson Turner, Carl Becker, Alfred Thayer Mahan, Frank L. Owsley, and Barbara Tuchman. He attempts to show how each of these writers employs techniques of style and/or narrative in an effort to achieve "opinion leadership" beyond the realms of academic history. In the cases of Turner, Becker, Mahan, and Tuchman, Carpenter argues that they achieved an effective "rhetorical impress," making his case by means of close readings of their texts com­ bined with documentary evidence of the responses of actual readers. As his one negative example, Carpenter attempts to show that Frank Owsley's contribution to the agrarian manifesto I'll Take My Stand failed in its persuasive purpose. Carpenter devotes three chapters (one each on Turner, Becker, and Mahan) to the effects of style, and three chapters (another on Mahan, plus one each on Owsley and Tuchman) to techniques of narrative. In a long concluding chapter, he ranges more broadly across historical and popular writings and even motion pictures to show the pre­ science of Turner's frontier hypothesis in respect to twentieth-century American attitudes toward warfare, and to urge the need for alternatives to the frontiersman metaphor in war-related public discourse. Carpenter is at his best when working as a rhetorical analyst on archival materials. In his chapter on Frederick Jackson Turner, for exam- 348 RHETORICA pie, Carpenter traces the evolution of Turner's style, starting with analyses of primary sources from Turner's high-school and college days, and mov­ ing from those to the later professional writings. Drawing upon both clas­ sical and modem stylistic theory, Carpenter teases out the stylistic lessons Turner learned as a student and shows how those lessons found their way into his mature work. Carpenter then uses published reviews and corre­ spondence from readers to support an argument that, through the power of an "oratorical" style, Turner helped establish the frontiersman as an archetype of American culture. The chapter is a model of stylistic analysis and of cautiously developed argument. Equally interesting and somewhat more venturesome in interpreta­ tion is Carpenter's treatment of Barbara Tuchman's The Guns ofAugust and its role in John Kennedy's decision making during the Cuban missile crisis of 1962. That Kennedy had drawn lessons from Tuchman was previously established, and here, as elsewhere in the book, Carpenter acknowledges his debts to other writers with meticulousness and grace. Carpenter's own purpose is to get at specific rhetorical techniques that might account for Tuchman's influence. He draws on Tuchman's correspondence with edi­ torial adviser Denning Miller in an effort to understand the compositional choices made in the writing of her book, and uses Hayden White's tropical theory to characterize the resulting narrative form. He simultaneously develops a speculative argument that draws on documentary evidence to show how specific narrative and stylistic features of The Guns of August might account for its role in Kennedy's thinking during the crisis. Throughout the chapter, Carpenter interweaves narrative, rhetorical analysis, theoretical explication, and the citation of documentary evidence in an admirably coherent and persuasive form. In the Tuchman chapter, Carpenter focuses on the rhetorical effect of a single work on an audience of one. In other chapters he examines rhetori­ cal effects wrought on audiences...