Technical Communication Quarterly
17 articlesNovember 2025
October 2024
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’F---- Shark Tank:’ Rethinking the Centrality of the Business Pitch in Microenterprise Entrepreneurship ↗
Abstract
ABSTRACTThis project investigates how the goals of microenterprise entrepreneurs affect their use of communication genres. Although slide-based business pitches are key for traditional entrepreneurs, microenterprise entrepreneurs have little interest in investment. Therefore, acquiring customers through short elevator pitches takes this central position. This article also explores the social justice dimensions of microenterprise acceleration, finding that such organizations can provide important services in combating inequality. This project uses writing, activity, and genre research as a theoretical framework, and the research site is a microenterprise accelerator in Tacoma, Washington called Spaceworks Tacoma, which supports both lower-income and Black owners of small businesses.KEYWORDS: Workplace studiesprofessional practice, social justiceethicsentrepreneurshipWriting, activity, and genre research (WAGR)microenterprises AcknowledgementsFirst, I would like to thank the entrepreneurs and the director of Spaceworks who very graciously gave me their time to talk about their organizations. I would also like to thank my dissertation committee, Richard Johnson-Sheehan, Jennifer Bay, Bradley Dilger, and Clay Spinuzzi who provided guidance on both the research process and the writing and revising of the manuscript. And finally, I would like to thank Rebecca Walton and this article's anonymous reviewers, who helped me to strengthen and sharpen the article.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis project was not supported by any funding.Notes on contributorsMason T. PellegriniMason Pellegrini is an assistant professor in technical communication and rhetoric at Texas Tech University. His main research areas are entrepreneurial communication, workplace writing, academic publishing, and qualitative research methods. In 2022, Mason received a Fulbright Open Research Grant to Chile, which he used to study entrepreneurship communication at the famous Chilean business accelerator Start-Up Chile.
October 2021
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Living Visual-voice as a Community-based Social Justice Research Method in Technical and Professional Communication ↗
Abstract
Image-based methods hold promise for reaching community-based, social justice goals in TPC. As a research example illustrates, however, participants can mold such methods in ways not anticipated by typical protocols that emphasize pre-prepared photos and public activism. By reflexively analyzing how participants shaped an image-based study through an embodied posthumanist lens, I propose a more inclusive “living visual-voice” model useful for TPC projects aiming to affect social change, increase participant/community involvement, and study material-discursive-embodied interactions.
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Abstract
This article analyzes user work during open game development and presents an alternative model for participatory design. During open development, developers publicly distribute incomplete games, discuss their design goals, and facilitate user feedback. This article examines user work on an open development forum using conventional content and discourse uptake analyses. It finds that users customize their participation, engage with multiple objects of design, and affect design through collective action.
January 2021
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Abstract
ABSTRACT This article uses an apparent feminist approach to engage a two-part research question: First, does gender affect the frequency with which people become subjects of medical digital imaging? Second, how do the subjects of medical digital imaging become persuaded to accept this role? Engaging with medical imaging and the technical communication surrounding it as an assemblage of technical rhetorics (Frost & Eble) and thus a technology, this project shows that women are more commonly scanned as a result of social biases. Further, this article argues that the ubiquity of scanning of women’s bodies has implications for political agency and privacy and for technical communicators’ understandings of efficiency. This study is preliminary but presents compelling evidence that further research on the technical communication surrounding gender and medical imaging is necessary.
October 2013
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“Bring the Newbie Into the Fold”: Politeness Strategies of Newcomers and Existing Group Members Within Workplace Meetings ↗
Abstract
This study investigates politeness strategies within meetings of designers who met face-to-face and technical communicators who met via teleconference and, more specifically, politeness strategies of existing members toward group newcomers and vice versa. Based on the results of this study, I suggest that issues of power and social distance affect politeness strategies by both groups during their initial interactions and suggest that technical communication educators should better prepare students by teaching benefits, detriments, and realities of particular linguistic politeness choices.
January 2013
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Abstract
Abstract Information and communication technology for development (ICTD) involves using information and communication technologies (ICTs) to improve the well-being of people in resource-constrained environments. Because ICTD projects involve crafting technical information and the ICTs that convey it, ICTD involves challenges familiar to technical communicators, such as balancing stakeholder interests and building credibility necessary to influence stakeholders. This article presents how trust and credibility affect ICTD projects, describing implications for development contexts and for distributed work environments. Keywords: credibilitydistributed workinformation and communication technologyresource-constrained environmentstrust ACKNOWLEDGMENTS The author would like to thank the project stakeholders who participated in this research, as well as the Microsoft Research Technology for Emerging Markets research group, M. Haselkorn, B. Kolko, C. Lee, and K. Toyama for their support of this work. Additional informationNotes on contributorsRebecca Walton Rebecca Walton is an assistant professor at Utah State University. Her research explores how human and contextual factors affect the design and use of information and communication technologies in resource-constrained environments.
March 2008
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Abstract
To understand how readers approach mechanical procedural instructions, this study tested surgical patient-education modules for the effectiveness of route and survey spatial perspectives in text. The results showed that subjects' ability to comprehend an intricate procedural action in surgery varies with learning styles and task approach along with different text-graphic perspectives. Overall, survey perspective worked better than route perspective in text. Readers' self-reporting of task difficulty and the effects of practicing did not notably affect their judgment.
June 2007
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Undistributing Work Through Writing: How Technical Writers Manage Texts in Complex Information Environments ↗
Abstract
Abstract This article presents findings from a recent study of mediated writing in a technical writing firm to examine distributed work conditions and how they affect the practices of individual technical writers. Distribution of labor, texts, and technologies for producing documentation creates complex information environments that writers must negotiate. In doing so, they practice two kinds of expertise central to technical writing as a profession—technological and rhetorical skill. This article examines how those skills are affected by distributed work.
January 1999
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Abstract
Abstract Educational institutions are employing a variety of processes to support Web‐based courses. In our efforts to help faculty mount such courses, we found it helpful to divide course material into knowledge‐based versus skill‐based elements, and to develop activities that capitalize on the unique environment of the Web. In this article, we discuss our successes and failures, and cover some legal issues we discovered that affect how we use both preexisting and student‐produced materials.
September 1998
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Abstract
In this article we explore how some contemporary language usage presents challenges for technical editing. Drawing on scholarship in the rhetoric of science and in critical linguistics, we argue that language does affect our perception of reality. Consequently, the language used in some technical documents needs to be reconsidered or even challenged by technical editors. Present textbooks on technical editing do not directly confront this issue, though some scholars have begun to challenge the use of terms such as “studgun.”; We conclude by demonstrating how a critical analysis of metaphors in everyday technical documents would help students question these language choices and draw attention to the consequences of using them.
January 1996
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Abstract
Supra-textual design encompasses the global visual language of a document and operates in three modes: textual, spatial, and graphic. The rhetoric of supra-textual design includes structural functions that provide global organization and cohesion and stylistic functions that affect credibility, tone, emphasis, interest, and usability. Supra-textual rhetoric extends to other documents through conventional codes and through sets and series. Because writers may not control the end product of supra-textual design, intention may also be a rhetorical factor.
June 1995
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Abstract
MA students in professional writing and editing researched technical writing in specific workplace cultures. Their research is interpreted in light of recent theory on authorship as a cultural rather than individual phenomenon. Students' constructs for understanding their own writerly selves are discussed, as are constructs that emerged for the interpretations of selves and others in workplace cultures. Teaching technical authorship meant addressing such constructs, implicating issues of status, affect and effect, representation, and expertise.
June 1994
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A feminist perspective on technical communicative action: Exploring how alternative worldviews affect environmental remediation efforts ↗
Abstract
Because technical communicators are expected increasingly to participate in environmental communication, technical communication practitioners, researchers, and teachers should be aware of current practices in public environmental debate and related reform movements. This essay uses a controversial case in which a Mohawk community clashes with the Environmental Protection Agency 1) to explore how alternative worldviews affect environmental remediation efforts; and 2) to serve as a template for the development of a feminist perspective on how communicative practices in environmental policy making should be reformed.
June 1993
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Abstract
Through language and presentation of information, technical writers have the power to influence the perceptions and values of others. However, our students may not know how to wield this power with full awareness of its ethical implications. They may not understand that they have considerable control over how a reader perceives the writer, the message, or the context of the message. Learning how to use language and information ethically should be the focus of discussions of language choices and presentation of information in technical communication classrooms. By studying the power of communication to affect values and judgements, our students will realize the fundamental ethical responsibilities they bear as writers. This essay discusses current research on ethics and technical communication, examines specific methods that writers may use to manipulate language and to present information unethically, and suggests questions designed to teach students how to analyze situations that may involve such manipulation and misrepresentation. The essay closes with two case studies to illustrate such situations.
January 1993
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Abstract
Although collaboration in technical communication is not a recent phenomenon, the attention it is receiving is new. This recent attention has generated an increasing number of well‐designed and provocative studies that are concerned with collaboration in technical communication contexts as well as with the processes of collaboratively conceptualizing, creating, and producing technical texts. Much of this research, which is forcing a reexamination of theories that affect the pedagogy and practice of collaboration, draws on a broad interdisciplinary foundation and utilizes an array of multi‐methodological approaches, both quantitative and qualitative.
January 1992
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Abstract
In analyzing audiences for software manuals, documentation developers need to move past a strictly cognitive vision of users' needs and examine the social and organizational factors that influence task performance and instructional needs. In order to discover the ways in which social and organizational factors affect users' tasks and their acquisition of knowledge and skills, I conducted a survey of 25 people who use databases at work. All survey respondents use database programs as tools for conducting job tasks that involve complex analyses and reporting of data. I examined the relationship between people's technical proficiency and task complexity and their job roles, professional responsibilities, flexibility in work arrangements and modes of workplace learning. Findings show that learning to use databases for complex tasks in work contexts entails more than merely learning concepts and procedures for executing program functions. Users need to learn ways of manipulating a program, integrating and combining its functions in inventive ways to serve the purposes of various types of job tasks and to support professional approaches to these tasks.