This article analyzes the Web interfaces of two well-known national civic action groups, both related to genetics research: the Genetic Alliance and the Innocence Project. These two sites are excellent examples of interface design and information retrieval, and they also attempt to translate complex science to the general public, even those traditionally most underrepresented and marginalized by the complexities of science and technology. The Genetic Alliance and Innocence Project provide excellent case studies for technical communication courses about the necessity to marry factual scientific knowledge with cultural and emotional rhetorics while providing an interface for multiple stakeholders in public policy change.