Abstract
This paper demonstrates the connections between certain cultural traits of Scandinavia, a scholarly interest in rhetorical practice and the workings of rhetoric, and a recent interest in audience-oriented research methods. Scandinavia is characterised by a tradition of practical rhetoric, egalitarianism, high trust, and low scores on power distance and masculinity in Hofstede’s culture comparison tool. This, I suggest, is reflected in an interest in the everyday pragmatic functions and workings of rhetoric, paving the way for the use of audience research.
- Journal
- Res Rhetorica
- Published
- 2023-12-31
- DOI
- 10.29107/rr2023.4.1
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