Res Rhetorica Jul 2022 OA PDF

Who’s the ‘real’ transgender? The representation and stereotyping of the transgender community on YouTube

Michaela Fikejzová Metropolitan University Prague ; Martin Charvát Metropolitan University Prague

Abstract

The aim of this article is to provide an analytical introduction upon the ways of representation of transgender minority in new media. Through rhetorical analysis of selected content related to two high-profile transgender YouTubers, we identified five building blocks of given discourse: reduction of a structural problem to a personal one, reduction of a person’s reality to feelings, tokenization, psychiatrization of transgender identity, and ingroup gatekeeping.

Journal
Res Rhetorica
Published
2022-07-05
DOI
10.29107/rr2022.2.1
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Topics
rhetorical criticism discourse analysis social media gender and writing
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