Comparative Rhetoric: An Historical and Crosscultural Introduction by George Kennedy
Abstract
Short Reviews George Kennedy, Comparative Rhetoric: An Historical and Crosscultural Introduction (New York: Oxford University Press, 1998). Comparative rhetoric, the study of rhetoric across different cultural traditions, is a potentially rich, extremely challenging, and thus, largely untouched area of study. Anyone reviewing George Kennedy's book on this subject must begin by commending him for his scholarly dedication and, even more, his courage, in venturing into such a demanding subject. As he describes it in his prologue, comparative rhetoric involves using comparison to identify the universals and the particulars in various rhetorical traditions, and then formulating "a General Theory of Rhetoric that will apply in all societies", with concepts and terms applicable across cultures. Kennedy construes the object of this inquiry equally broadly, defining rhetoric as "a form of energy that drives and is imparted to communication". But Kennedy's comparative rhetoric very quickly becomes something much less ambitious. Kennedy gives pride of place to the terminology and theories of Western rhetoric, not just as a heuristically convenient starting point, but also as the limit of his inquiry. From Kennedy's perspective, the project is one of "test[ingj the applicability of Western rhetorical concepts outside the West" (p. 5). Specifically, to what extent can the rhetorical terminology of the Greco-Roman tradition describe the practices of other traditions? Kennedy makes two highly questionable methodological choices as he pursues this question. First, he rules out serious consideration of rhetorical terms and systems developed by other cultures, even as a categorization of their own practices, on the grounds that they are "unfamiliar" and their use would be "confusing" to the reader. Second, he refuses to explore the 431 432 RHETORICA possibility that Greco-Roman terms or concepts might be rooted in particular presuppositions that are not widely shared across cultures. With these two moves Kennedy has erased the most obvious sources of checks on, correction of, and resistance to his readings of these cultures. The "testing" of Greco-Roman rhetoric is reduced to a simple identification of similarities and differences; as Kennedy puts it, "I see no objection to the use of Western terminology to describe parts of a non-Westem discourse where these are clearly present" (p. 236). This is comparison with no methodological safeguards, and thus no struggle against such ever-present dangers of cross-cultural work as unreflective projection, forced comparison, and unexamined ethnocentrism. Caveat lector. The reader might be surprised to find that the first half of this book, titled "Rhetoric in Societies without Writing", begins with communication in animal societies. This reflects Kennedy's desire to ground rhetoric, not merely in human nature, but in nature itself; "[tjhe existence of elements of invention, arrangement, style, memory, and delivery in animal communication suggest that they are all natural parts of rhetoric" (p. 220). Kennedy then turns to speculation about the origins of human language, as a bridge to his discussion of rhetorical practices and terms in various non literate societies. The organizational principle here is developmental, for Kennedy believes that Australian aboriginal culture may allow us to see more clearly our (rhetorical) closeness to the animals, and also preserves the early stages of human rhetorical development. The objections to this kind of developmental theorizing have been voiced so often elsewhere that I see no need to reiterate them here. The second half of the book, titled "Rhetoric in Early Literate Cultures", starts with the Ancient Near East, moves to Classical China, then to India, and ends where it all began, with Classical Greece and Rome. In each chapter Kennedy introduces the culture's rhetorical practices, concepts, and theorizings, analyzes some representative examples of oratory or literary composition, and provides references and a bibliography. It is in these introductions to other literatures and the accompanying reference lists that I see one of the greatest values of Kennedy's book. These individual chapters will doubtless be Reviews 433 the starting points for quite some time for those interested in other rhetorical traditions. Although Kennedy validates these traditions by placing them under the aegis of Greco-Roman rhetoric, this still constitutes a step forward in our study of world rhetorics, and we can be grateful to him for taking this...
- Journal
- Rhetorica
- Published
- 1998-09-01
- DOI
- 10.1353/rht.1998.0003
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