Argumentation Theorists Argue that an Ad is an Argument

Argumentation Nov 2008

M. Louise Ripley

Michael A Gilbert (1994)

Gilbert, Michael A. 1994. Multi-modal argumentation. Philosophy of the Social Sciences 2: 159–177.

Philosophy of the Social Sciences ↗
Leo Groarke (2005)

The uses of argument: Proceedings of a conference at McMaster University 18–21 May 2005
Ralph H. Johnson (1994)

Logical self-defense
James. Klump (2005)

Response to professor Leo Groarke, presentation discussion at the 2005 conference of the …
Ripley, M. Louise. 1998. Multi-modal argumentation: An approach to ethical decision making in advertising. In…

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Ripley, M. Louise. 1999. The creation of a youth culture: Distortion in a dark glass. In Emerging issues in b…
Ripley, M. Louise, Monica Ben, and Audra Townsend. 2000. Toward a method of measurement of the accuracy of un…
Slade (2002)

Reasons to Buy: The Logic of Advertisements

Argumentation
Stephen Toulmin (1958)

The uses of argument
Stephen Toulmin (2005)

Keynote speech at the 2005 conference of the Ontario society for the study of argumentation
Frans H. van Eemeren (1992)

Argumentation, communication, and fallacies
van Eemeren, Frans H., and Rob Grootendorst. 1996. Analyzing argumentative discourse. In 1990, Perspectives o…
Frans H. van Eemeren (1996)

Fundamentals of argumentation theory: A handbook of historical backgrounds and contempora…

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