Getting Off on the Right Foot: The Effects of Initial Email Messages on Negotiation Process and Outcome

Roger J. Volkema Pontifical Catholic University of Rio de Janeiro ; Denise Fleck Universidade Federal do Rio de Janeiro ; Agnes Hofmeister Corvinus University of Budapest

Abstract

This paper examines the role that initial exchanges play in determining subsequent process and outcome in email-based negotiations, an increasingly popular means of conducting domestic and international negotiations. The results of the study suggest considerable symmetry between parties in terms of the quantity (words) and quality of initial messages. However, informal greetings, introductions, and proposal surfacing in these early exchanges played little role in determining the likelihood of an agreement or an integrative (win-win) outcome. In contrast, the parties' stated intentions of pursuing a mutually beneficial outcome and their exaggeration of initial offers significantly related to the likelihood of reaching an agreement. The implications of these findings for practitioners and future research are discussed.

Journal
IEEE Transactions on Professional Communication
Published
2011-09-01
DOI
10.1109/tpc.2011.2161804
CompPile
Open Access
Closed
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Citation Context

Cited by in this index (2)

  1. Journal of Business and Technical Communication
  2. Technical Communication Quarterly

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