IEEE Transactions on Professional Communication Mar 2011

Fortune 500 Homepages: Design Trends

Scott L. Jones Indiana University Kokomo ; Dianna DeGrow Indiana University Kokomo

Abstract

This study is a comprehensive census of the homepage design practices of Fortune 500 companies, analyzing 46 elements of homepage design. The analysis establishes recent design trends of Fortune 500 homepages. In addition, it provides a snapshot of recent homepage design practices of the Fortune 500 that can be used for comparison with other populations and for future research and longitudinal studies of web design.

Journal
IEEE Transactions on Professional Communication
Published
2011-03-01
DOI
10.1109/tpc.2010.2044621
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Cited by in this index (2)

  1. Jones (2015)
    A Re-Examination of Fortune 500 Homepage Design Practices
    IEEE Transactions on Professional Communication
  2. Zollet et al. (2015)
    Critical Factors Influencing Diffusion of Interactivity Innovations on Corporat…
    IEEE Transactions on Professional Communication

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